Hitachi Unified Storage The Platform for One Goal When you can t afford to compromise your service levels

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1 Hitachi Unified Storage The Platform for One Goal When you can t afford to compromise your service levels

2 About Unified Storage 1 Traditional unified storage systems provide access to both file and block data. But before you choose one, there is much to consider. Meeting service level commitments is vital to a business. So, a unified storage solution should be able to meet required levels of performance, data protection, and data availability. And, it should simplify management of multiple data types across your storage. This guide is designed to help you select a unified storage solution capable of meeting your organization s goals. Contents Consideration #1: Protecting Your Data and Applications Environment Consideration #2: Benefits of Intelligent Data Tiering and Migration Consideration #3: Common Management Across Your Storage Hitachi Unified Storage How Different Industries Use Hitachi Unified Storage Solution Environments that Benefit from Hitachi Unified Storage What They re Saying About Hitachi Additional Resources Why Customers Are Turning to Unified Storage and What They Should Know About It. In these tough economic times, meeting business goals means storing, protecting, and delivering data when and where it s needed, as economically as possible. Unified storage enables you to save through consolidation, and to repurpose the system quickly when business needs change. But unified storage should mean more than file and block consolidation. It needs to be able to turn this data into objects so that all your data can be fully searchable. And truly unified storage needs unified management tools that simplify set-up and operation. It should scale easily to meet expanding requirements, and integrate seamlessly with other data center functions, from automated migration and intelligent tiering to cloud computing. Responding to these needs, Hitachi offers unified storage of all data without compromise. Unified storage also requires unified management: the same storage system management for block and file is needed. Without that, the critical goal of consolidation and simplification has been compromised. Unified Storage, What s Next? Evaluator Group,

3 Consideration #1: Protecting Your Data and Applications Environment 3 Challenge: Solution: 4 IDC research shows that data volumes are growing at roughly 50% year over year. Organizations need to spend more and more money each year on simply meeting needs for regulatory and legislative compliance, let alone meeting any corporate objectives and policies. And IT often has to manage this with a budget that does not seem to align with the data demands. Storage Savings through Unified Design Ben Woo, IDC, April 2012 Data is growing at a rate of approximately 50% annually Organizations are hard pressed to manage all that data while trying to meet service levels and backup windows. Host-based backup and recovery methods designed for removable media are not space efficient. Proprietary formats add complexity, which can lock you in with legacy vendors. Protecting the data for business-critical applications only adds to the challenge. Backup and replication schemes that are application-unaware make it difficult to find all the files associated with an application, lengthening the time it takes to recover an application. A software-based solution that leverages the advantages of disk-based data protection to provide application-aware recovery that meets your RTO and RPO requirements. Hitachi Application Protector offers these advantages: Windows interface for easy installation, set-up, and use. Your application and backup administrators can backup and recover without waiting for storage administrators Application-aware, snapshot-based data protection Support for common applications, including Microsoft Exchange Server, Microsoft SQL Server, and Microsoft SharePoint Scalability from midrange storage to enterprise-level storage Consolidated data protection across platforms, servers, applications, and arrays Identifying easier, faster and more reliable ways to complete backup and recovery tasks and support data protection continues to be a major challenge for enterprises and smaller organizations alike. Hitachi continues to develop new backup, reovery and data protection tools because a new generation of innovative thinking brings a new way of protecting data. Hitachi Application Protector datasheet, April 2012

4 Consideration #2: Benefits of Intelligent Data Tiering and Migration 5 Challenge: Solution: As organizations acquire and save more and more data, it becomes increasingly important to store it cost effectively. Important data should be kept on the highest-performing storage, while older, inactive data should be moved to more dense, less expensive disks. A dynamic storage hierarchy plus intelligent tiering can ensure that the right data is on the right device at the right time. Moving that data manually and ensuring it is on the right-performing, most cost-effective storage is both time-consuming, and a costly administrative effort. The newly introduced HUS also supports many advanced storage features designed specifically to enhance data growth management There are multiple benefits of dynamic provisioning, all of which are significant in deferring future storage acquisition costs and alleviating some of the administrative management burden. Technical Briefing: A Review of Hitachi Unified Storage, Silverton Consulting Inc., April 2012 Hitachi Dynamic Tiering and automated migration: Can handle both block and file data Offer dynamic, policy-based data movement and management Support a broad range of storage platforms and applications, for flexibility and granularity Include sophisticated management tools Offer search capabilities across all tiers 6 SNIA (the Storage Networking Industry Association) reported that 68% of all data is dormant 90 days after its creation. To put this in very plain language, at least 68% of the data that resides on your most expensive storage and is protected by your most stringent policies and processes is most probably not being used by anyone! The Business Value of Intelligent Tiered Storage, Enterprise Storage Group

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6 Hitachi Unified Storage 9 Hitachi is redefining Unified Storage with a new midrange platform for companies of all sizes. And it s the only one that delivers unified storage of all data without compromise providing: The most scalable unified storage on the market Hitachi Unified Storage is built with trusted Hitachi reliability to meet your requirements for application availability and performance. It scales easily and keeps up with your service level commitments for critical business applications. Among the fastest response times available Organizations want their unified storage solutions to support a cloud architecture from edge to core, with performance and capacity scalability and higher data efficiency. Hitachi is the only vendor that provides these unified solutions based on a common management platform. Cloud-ready solutions A common management framework for your storage needs Enhanced features to maximize ROI, including automated tieringand migration for block, file and content data Meeting service level objectives for critical business applications has never been easier, with highest levels of performance, data availability and data protection for all file, block and object data. Unified Storage is designed to exceed % data availability and advanced management capabilities for nimble execution of SLAs and customer expectations. Hitachi Unified Storage Overview, April As data center storage capacities grow to petabyte scale, Hitachi Unified Storage managed by Hitachi Command Suite 7 offers multiple ways to increase efficiency and make storage and data management in accelerated growth environments more efficient. The consolidation of block, file, and object storage under a single umbrella delivers a more integrated, consolidated and simplified management model allowing IT to manage capacity growth with existing staff. Building a Storage Environment for Super-Efficiency, Evaluator Group, April 2012

7 How Different Industries Use Hitachi Unified Storage 11 Healthcare: Oil and Gas: 12 Storage takes up a large percentage of overall IT budget for providers, with a large portion of outpatient centers (50%) and hospitals (57%) allocating more than 20% of their IT budget to storage. IDC Health Insights 2010 EMR and PACS storage survey Addressing the Explosion of Healthcare Data with Hitachi Unified Storage (solution profile) Regulatory requirements, the widespread adoption of electronic health records, and medical imaging applications are causing unprecedented data growth in health and life sciences. Administrators must protect and manage the data intelligently to ensure it s available for patient-care decisions. Hitachi Unified Storage solutions can provide the speedy data retrieval rates, high scalability, and organizational flexibility the healthcare industry requires. Healthcare IT can deploy a storage infrastructure that can accommodate the vast growth of digital imaging and patient records files while meeting service level commitments critical for clinical and business applications. Energy consumption will increase significantly worldwide over the next decade. To find new energy sources and determine their commercial viability the industry is gathering higher fidelity data and using more sophisticated analysis. Data sets resulting from exploration can exceed a Petabyte per km². Hitachi Unified Storage solutions provide a unified storage architecture and data management, simplifying operations for upstream oil and gas exploration. Field sensors, financial data, and even weather data can be integrated to help companies determine optimal production and resale of known resources. As you follow the Oil & Gas workflow from upstream exploration and production into the so called midstream and downstream, applications like ERP for managing assets of production and eventually resale come into play and need storage solutions that are well integrated with the rest of the infrastructure. The Hitachi Unified Storage solutions provide a simple way to consolidate disparate storage solutions in a unifying architecture and single management framework. Achieving Higher Quality Decisions Faster for a Competitive Edge in Oil & Gas (solution profile)

8 Solution Environments that Benefit from Hitachi Unified Storage 13 Microsoft Exchange Server: Hiitachi Data Systems for MS Exchange Server 2010 Hitachi Converged Platform for Oracle Database Hitachi Data Systems Object Storage Solutions VDI for Hitachi Unified Storage Edge-to-core Storage Solution for Cloud and Distributed IT The Hitachi Unified Storage family offers industry-differentiated features, such as Hitachi Dynamic Provisioning software and Hitachi Load Balancing Controller (symmetric active-active controller), which are well suited to Exchange 2010 environments, as well as optional Hitachi Application Protector for MS Exchange consistent data protection. Oracle: Combining Hitachi Unified Storage solutions with our expertise in Oracle environments, we can help companies control CAPEX and OPEX while increasing performance, data protection and flexibility VDI: What They re Saying About Hitachi Data Systems Analysts: Hitachi Data Systems [is] creating a new generation of unified storage solutions that make it easier quickly and cost effectively address a wider range of data requirements. - IDC, Adopt a Unified Approach to Storage/Data Management April 2012 HDS is the only storage company able to manage its full storage portfolio using one common storage management software (Hitachi Storage Command Suite v7) using the same GUI/CLI. - J. Krishner & Associates, Gmbh, Hitachi Unified Storage: One Platform for Block, File and Content, April 2012 Partners: As the workplace adopts powerful consumer devices, VDI virtualizes the desktop for a consistent end user experience. With all these devices being centrally managed, Hitachi Unified Storage can deliver high-performance, scalability, and simplified data management cost-effectively. We see the new Hitachi Unified Storage platform extending our past success to new markets while giving our existing customers ongoing reliability and scalability that they have come to demand. It s simple in today s market you cannot afford any business disruptions. Our customers count on us and we count on HDS. Hitachi Unified Storage solutions also support our Object Storage Solutions and our Edge-to-core Storage Solutions for Cloud and Distributed IT. - Krys Armatys, VP of Technology, HighVail Systems 14

9 Summary 15 Why the Solution Partner You Pick Matters We have noticed that the Hitachi Data Systems brand is a real assurance for quality when speaking with our customers. Some even say, Great, if you are using Hitachi we are confident that it will work flawlessly and don t need to go into the details of how it works, which is of great value for us as it speeds up the sales process and helps us close more deals. Ulf Persson, Managing Director, Tripnet Additional Resources Why Hitachi? Learn more Hitachi Data Systems products, services, and solutions are trusted by the world s leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Hitachi Unified Storage Overview We invite you to learn how Hitachi can help you achieve compelling ROI, unmatched Return on Assets (ROA), and measurable business impact. 16 Follow us on: Hear from analysts IDC Read Evaluator Group Read Silverton Consulting Read Blogs Visit Contact Hitachi Contact us

10 Hitachi Data Systems Corporation Corporate Headquarters 750 Central Expressway, Santa Clara, California USA Regional Contact Information Americas: or Europe, Middle East and Africa: +44 (0) or Asia Pacific: or Hitachi Data Systems Corporation All rights reserved. April 2012.

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