Professional Certificate Training in Business Writing

Transcription

1 Professional Certifiate Training in Business Writing

2 About Training in Business Writing

3 ZeebraCross Centre for Management Exellene (ZCME) is an initiative of ZeebraCross (Unit of InfousRx Marketing and Communiation Pvt Ltd) based in Hyderabad, India. ZeebraCross expertise in offering strategi marketing and design servies to its lients worldwide. Following the suess of training program in Medial Writing ( ), with about 500 partiipants trained worldwide, the ompany has ome up with another writing program, this one for students and business professionals based on our experiene working for progressive start-ups, entrepreneurs, venture apitalists, Universities, mid-size and Fortune 500 firms. Definition of Business Writing: Business writing an be defined as writing that a business uses to ommuniate its offerings/servies to another entity. The entity an be a person or another business. Objetive of Certifiations: To improve standards of written ommuniation among business professionals To promote best praties in business presentations and ommuniations To impart knowledge about orret ways of writing various business douments inluding proposals and reports

4 Why learn Business Writing? Writing skill is onsidered as important as verbal skill and an essential ingredient to exel in areer. Many in the workfore today struggle with the basis of writing inluding grammar, spelling and puntuation and this is what an hold them bak and redue their onfidene when it omes to business douments. Business writing helps to onnet with individuals to ahieve objetives, meet deadlines and ultimately, drive profits. Effetive hannels of ommuniation make an organization run smoothly. Professional quality writing being sent through these hannels improves produtivity and the ability of all funtional areas to work together, partiularly in an inreasingly global workplae where ollaboration is the norm. Learning and honing business writing skills an have a positive impat on an individual's areer advanement.

5 About the Course Curriulum

6 Module-1 : Introdution to business writing What is business writing? Importane of effetive writing in business Types of business writing- memo, , business letters, business ases, minutes and agendas, media releases, business reports Purpose of Effetive Business Writing Followed by pratial writing assignment for assessment and feedbak. Module-2 : Basis of writing professional douments Basis of grammar and language Common grammar mistakes in business writing Creating logi and flow Followed by pratial writing assignment for assessment and feedbak. Module- 3 : Overview of business writing proess Overview of business writing proess Stages of business writing Prewriting: Strategies Drafting Revising Quik tips for editing Proofreading Followed by pratial writing assignment for assessment and feedbak.

7 Module- 4 : Writing effetive s as a ommuniation tool best pratie- Struture of an best pratie- Writing effetive s Legal risks of s Followed by pratial writing assignment for assessment and feedbak. Module- 5 : Report writing What is a report? Purpose and audiene of reports Types of reports Planning your report Researh the topi Create outline Write the draft Quik tips Followed by pratial writing assignment for assessment and feedbak. Module- 6 : Representing data visually Guidelines on presenting visual data Different visual presentations Important points to remember Followed by pratial writing assignment for assessment and feedbak.

8 Module- 7 : Business presentation Define the situation Design the presentation Deliver the presentation Closing thoughts Followed by pratial writing assignment for assessment and feedbak. Module- 8 : Writing different types of business douments Memos Business letters Business Cases Proposals Briefing Notes Minutes, Agendas, Media Releases Followed by pratial writing assignment for assessment and feedbak. Module- 9 : Online and offline writing Overview of online and offline writing environment Effetive Web Content Writing Tehniques Introdution to basi and advane researh tehniques Followed by pratial writing assignment for assessment and feedbak. Module-10 : Writing for soial media Priniples of effetive soial media writing How to write for Faebook, Twitter and text messages How to use your web ontent as soure material for soial media ontent Hands-on pratie in revising soial media ontent Tips for effetive soial media writing Followed by pratial writing assignment for assessment and feedbak.

9 Why Z-CME?

10 Pratial and Self Paed The program provides a real-time learning platform for partiipants to attain the requisite business writing skills to exel in your areer. You an omplete the training anytime within six months of your enrolment date. Extension will be given on request without any extra fee. Program liense is valid up to six months. Experiene and Expertise As an organization, we have trained over 1000 plus professionals worldwide in various disipline of marketing. Our objetive is to provide usable, affordable and experiential training for exeutives and students. Following the suess of training program in Medial Writing - with about 500 partiipants trained worldwide, the ompany has ome up with another writing program for business professionals based on its experiene working for progressive start-ups, entrepreneurs, venture apitapsts, Universities, mid-size and Fortune 500 firms. ZeebraCross is into the business of marketing and ommuniation. Therefore, the partiipants get to learn the writing standard and its appliation based on the wide range of projets exeuted by the ompany for its lients worldwide. Visit to learn more about us. One to One Assessment You will be assigned a mentor who will assist you throughout the ourse, by answering all of your questions about eah study unit, keeping trak of your assignments and partiipation. Our 3 A (Assignment, Assessment and Advie by mentor) prepares learner to write effetive business ontent. ZeebraCross Business Writing Program's unique features are its assessment and ontinuous feedbak. The program offers more than fifteen sets of assignments to evaluate the learning proess of the partiipant. On suessful ompletion of the assessments you will be awarded ertifiate from ZeebraCross, after evaluation by mentors who hold distintion in business writing.

11 Flexibility As working professionals / students, you get full flexibility to take up the training anytime and anywhere. If you know basis of omputers and internet, it would be very easy and a user friendly learning experiene. What you will need is a omputer with Adobe Flash Player installed and an internet onnetion. This program is presented in an asynhronous format. It means that students are not required to attend lass at a ertain given time, but an login and aess the program when it is most onvenient for them. Study Mate ZeebraCross offers StudyMate program to omplement your learning by failitating interation with your peers undergoing the same program. The objetive of z-cme Study Mate program is to omplement your learning by failitating interation with your peers undergoing the same program. Your partiipation in z-cme Study Mate program is optional and free, and only for partiipants who have expressed their interest in having a study mate.

12 Career Assistane Z-CME Certified Professionals Job Portal Employers

13 Reg-No : do hereby onfer on nition of g in reog n ti ri W ss e Busin Program in rse, on this Certifiate of the Cou n o ti le p essful om the year his/her su in.... f. o y a d the tions Pvt., Ltd unia TM ting & Comm ross ) Marke TM srx(zeebra s ) TM (Zeebraros of the infou l x sea srr the ou set der, Inf Y whereof are CEO & Foun IN TESTIMON nature of the and the sig gnatory Authorized Si

14 THE INTERNATIONAL SCHOOL

15 TM ZeebraCross ( Unit of InfousRx Marketing and Communiation Pvt. Ltd.,) 504, Saptagiri Towers, Begumpet, Hyderabad, AP Phone: ,