Executive Coaching in the BBC

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1 Executive Coaching in the BBC Jane Saunders Coaching Network Manager

2 The Need for Coaching The constant climate of change causing insecurity, reduced motivation, disengagement, need for leadership and new ways of working Leaders need complex skills; vision, performance management and people skills v command and control Many employees are promoted to leadership roles for which they have little preparation Training alone has proved insufficient in developing the skills and competencies necessary A feeling of isolation at senior level The need to deliver!

3 What did we need? Structure Business objectives Skills training People to deliver it who believed in it Quality control An agreed definition

4 Definition of Coaching The art and science of facilitating the performance, learning and development of another Skills Performance Development Transformation

5 Climate Change! The competition Challenge to the licence fee The technology New ways of working The geography The psychological contract

6 Intention of the Coach Network. to provide professional executive, leadership and management coaching to support the BBC strategy, equal to or better than that which is available externally And at a fraction of the cost to the licence payers

7 BBC Coach Network c.85 Coaches 12 trainees Coach Network Coordinator Manager

8 BBC Coach Network Providing professional Executive Coaching across the organisation Coaching Programmes approx 500 pa Executive, Leadership and Management Coaching Transitional Coaching Career Management Coaching Short Sharp ad hoc Coach Training Coach Foundation Course Supervision Strategic Initiatives Evaluation Coach Supervision Coach Development Coaching Skills for Managers Coaching Consultancy Awards International Prism Award for best coaching practice and standards - International Coach Federation Best Coaching Programme - Training Journal Coaching Programme of the Year - World of Learning Awards

9 Portfolio of Coaching Programmes Programme Executive Coaching Senior Leader Established Leader Transitional Coaching Career Coaching Ad hoc coaching programmes Coaching Skills for Managers course Leadership & Management Responsibilities Leading and managing significant numbers of others/resources or complex relationships. Aligned to identified Talent Established managers wishing to further skills in leading teams, managing upwards, personal impact, confidence. Aligned to identified Talent Established and Senior Leaders and Managers transitioning to a new role or into the BBC Established managers who are seeking to manage their own careers and create their own futures Depending on the initiative could be for a specific group (e.g. a trainee scheme) or open to any member of BBC staff Any team leader or manager

10 Most Frequently Targeted Topics Leading change Developing key relationships Managing upwards Personal Development as a leader/manager Personal Confidence Career Management

11 The Coaches Senior and established leaders and managers Application process 4 months training and mentored field work Commitment to : - a minimum of 3 clients at any one time - quarterly supervision - continuing professional development

12 Qualities of BBC Coaches Presence EQ Organisational credibility Readiness Commitment

13 Coaches by Division March 2011 Coaches by Division March 2011 A&M, 9, 11% Vision, 5, 6% UKTV, 1, 1% BBC North, 1, 1% BBC Studios and Post Production, 1, 1% BBC Trust, 1, 1% BBC Worldwide, 1, 1% Finance & Business, 1, 1% Future Media, 4, 5% Operations Group, 34, 42% Journalism, 24, 30%

14 Coach Training Delivered in house and accredited by: The European Mentoring and Coaching Council The International Coach Federation Final assessment determines whether or not the trainee has reached the necessary standard to practise as a BBC Coach

15 Executive Coach Training The Coach Foundation Course accredited by the EMCC Pre reading Module 1 - three days skills training, practice, observation and feedback Six weeks field work supported by coach mentor Pre reading Module 2 - three days digging deeper, practice, observation and feedback Six weeks field work supported by coach mentor Pre reading Module 3 - two days of final assessment plus tools and techniques

16 Continuous Development Supervision network requirement - quarterly Shared Learning Groups network requirement - 3pa CPD network requirement 3pa Individual Accreditation optional

17 Continuous Professional Development Supervision Shared learning Workshops Learning breaks Book club Master classes Individual accreditation

18 Supervision Formative to facilitate learning which comes through reviewing the client/coach relationship and encouraging reflection and self awareness on the part of the Coach Normative to promote consistent and best practise across the Network by adherence to protocols and non directive approach Restorative to facilitate personal development and to explore the coaches own responses to clients issues

19 Coaching Skills for Managers Not just for managers! 2 day course for 12 participants Skills Listening Questioning GROW model Lots of practice in trios

20 Self Generating Trainer Supervisor Facilitator Coach Mentor Client Coaching Skills for Managers Course Practice Client Trainee Coach Coach Observer Coach

21 Quality National and International award winning Internal Coaching Network Coach training industry body accredited Coaches selected and meet performance and delivery standards/targets Coaches are supervised and developed Internationally recognised within the industry for excellence and best practice

22 Evaluation Processes 3-ways Post coaching evaluation (immediate) Pilot process (coaching impact) Pulse check (coaches perspective) Training and CPD events

23 Benefits to the BBC The impact of clients being able to address their own leadership, performance and effectiveness Quicker results from new appointments coached to maximise impact, influence and effectiveness. Application of learning from leadership development to organisational life by considering course input to client specific situations Inexpensive means of providing professional Executive Coaching, accredited Coach training, supervision and development to high numbers of staff

24 Coaches practise in accordance with industry best practise Benefits to the Client Confidential thinking space Agenda free challenge and feedback Raised awareness and expanded boundaries of potential Opportunity to create a vision and a route to achieving it The glue to make training stick Sense of being valued by the investment of resource Safety and rigour of working with professionally trained coaches

25 Benefits to the Coaches Develops self, EQ, and own style of leadership Increases job satisfaction Widens knowledge of the BBC Cross divisional networking Accredited senior level coach training to add to skill set

26 Coach Perception Biggest Challenge For An Internal Coach Themes from internal coaches: Time! Management support/commitment Organisational perspective/understanding Coach validation/feedback/development Client commitment Gaining recognition

27 External Executive Coaches Who should have one? Who are the external coaches? What criteria underpinned their selection?

28 Key Characteristics of BBC Coaching The intervention is a combination of exploration, challenge, support and feedback with the Coach and Client working as equal thinking partners It is confidential after the initial 3Way conversation to set objectives and success measures with Line Manager The ultimate client is the organisation Clients are nominated through line managers and/or HR for reasons of development. Not a remedial intervention or to replace appropriate line management Applications thought more appropriate for training, therapy, counselling or mentoring are redirected as requ d All Coaches achieve a professional level of practise before being allocated clients and attend regular supervision while working within an established framework and protocol. Coaches incorporate all coaching activities within their day job Coaching industry ethics apply

29 Success Factors Aligned to business/talent strategies and objectives Commitment of the Coaches Professionalism of the portfolio Rigour of the training and development Belief in the intervention Continuous Review Continuous Evaluation

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