APP DEVELOPMENT POWERHOUSE. These are our success stories.

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1 APP DEVELOPMENT POWERHOUSE GeneXus USA builds powerful, easy to use applications that channel your real-time data into customfitted business tools. We proudly partner with Fortune 500 companies, governments and organizations, around the world. These are our success stories.

2 NEED AN APP? We ve got a team for that.

3 How do major brands, like Samsung and Sony, activate the collective marketing power of their local retail network? We built an app for that.

4 GOAL Help brands increase retailer marketing activity. CHALLENGES UX/UI must be highly engaging and attractive SOLUTION Execute campaigns and monitor results, in-app: View available marketing campaigns (i.e. promotional ) created by major brands, for distribution by local retailers. Execute campaigns with a single tap. Check back regularly for a summary of campaign performance metrics (i.e. opens, clicks). Generate campaign reports. Push notifications and personalized reminders: Get push notifications when campaigns are due to expire or unspent marketing dollars are available. In-app social network dashboard + alerts: Collaborate with other retailers in the network, through the Tibbr dashboard. Control social notification settings, to receive alerts about new messages. Incentivize daily app usage Protect user s data and ensure secure transactions Integrate with enterprise social platform, Tibbr Allow great usefulness through an easy-to-use interface

5 Our technology is our life. GeneXus USA was quickly able to understand our business and worked with us to envision a mobile platform that wasn t just an extension of our systems, but rather an entirely new way for our members to engage and work on the Revenew Marketing Network. The UX is stunning and the build is extraordinary...a real testament to their world-class skills. Kevin Souers, President & CTO at Revenew

6 How does B&N College stock every required textbook, on +700 campuses, faster than Amazon can deliver? We built an app for that.

7 GOAL Streamline the transfer of textbooks between stores, and centralize merchandising data for corporate viewing. CHALLENGES Complete development quickly, without disrupting workflow Consolidate real-time inventory data from standalone merchandising systems at +700 locations. Accommodate and extend existing company software Create optimal UI/UX SOLUTION Online Data Integration - Web application translates incompatible data formats into a common language that consolidates information from +700 standalone merchandising and POS systems. Web Application Channels integrated data into easy-to-use, web-based dashboard for corporate-level monitoring and inventory optimization. Software Extension New software is built atop existing IT infrastructure, adding custom functionality to simplify workflow and improve inventory control. Connects legacy databases to web dashboard. UX/UI Design scheme mirrors aesthetic of existing company software, for familiar user experience. Simple, lightweight interface minimizes fluff to maximize performance, speed and stability. RESULTS Consolidated data revealed millions of dollars in untapped inventory assets. GeneXus USA powers the systems that power the most profitable arm of the Barnes & Nobel Company.

8 GeneXus USA is a great partner to work with! They quickly developed a seamless workflow application that solved the immediate problems with our legacy system and integrated better with our core textbook merchandising systems. Rick Menees, Director of Business Applications, B&N College

9 How does the world s largest construction company find time to build an app for every client and project in need? We build apps for them. We built an app for that.

10 GOAL Provide white-label apps that help win project bids and serve Parsons Brinckerhoff worldwide clientele. CHALLENGES Real-time data integration Make it easy for PB to manage content and add data sources Simple, light-weight UX/UI, with engaging user controls Business functionality in a consumer-friendly package Quickly and easily re-skin existing apps for new clients/functions SOLUTIONS Infrastructure project management and mapping: Catalogue - Search and sort ongoing and upcoming infrastructure projects. Interactive Map View two layers of information on dynamically updated map. User Inputs - Upload pictures, retrieve documents and input new data Social Media View and post to client social media pages, in-app. Conference guides: Schedule - Browse agenda of conference sessions and save favorites. Speakers - View list of speakers, with photos and bio blurbs User Inputs - Upload photos, post feedback, ask live questions during sessions. Social Media Post to social media, with preset #hashtags Community engagement and communication: Interactive Map View map and details of infrastructure and road projects. Alerts Elect to receive push notifications with updates or traffic alerts. Feedback Crowd-source suggestions, answer questions, and diffuse crises. Mobilize View career and volunteer opportunities by project and location. RESULTS In 2013, app projects generated more than $50 million in new business for PB.

11 We ve won many of our most valuable clients with our ability to offer an app. It extends our value proposition to the digital space and literally puts Parsons in the palms of their hands. GeneXus USA gives us a huge edge in an app-hungry market. Tom Coleman, Mobile Solutions Development Manager, Parsons Brinckerhoff

12 Developers at Soluisce Solutions can only build apps for ios, so how do they meet incredible demand for Android apps? We build apps for them. We built an app for that.

13 GOAL Provide Android app offering to compliment existing iphone and ipad apps. CHALLENGES Real-time data sync Offline functionality Integration with existing software and databases Barcode scanner Delivery signature interface Connect to device hardware: Camera, GPS, Bluetooth SOLUTION Hand-coded Database Application data layer is expertly coded to integrate flawlessly with existing databases. When an offline device re-connects to the server, the database automatically scans for and synchronizes new or modified data. Backend Management Interface Backend dashboard provides searchable, sortable interface, where managers can view packages, deliveries and location information, for each driver, updated every 30 seconds. Offline Functionality All app features remain fully functional, even when drivers travel outside their cellular service area. Drivers can automatically relay all new data to the central database, or pick and choose what to sync. Hardware Connected The device camera is used, in-app, to photo-document packages, scan barcodes, and capture screenshots of recipients signatures. GPS hardware is used to generate a custom, interactive map, for each truck. so both driver and manager can view real-time route and location information. RESULTS The database we built was embraced by managers as a data monitoring interface and, ultimately, all databases were remodeled to mirror its structure.

14 GeneXus USA didn t just build us an Android app, they revolutionized the way we manage data. They built an incredibly sophisticated database layer, for the Android app, which we now use as a model for every new database. Greg Lloyd, President, Soluisce Solutions

15 Why are employees at Walmart, CVS and YUM! Brands twice as likely to kick the habit, compared to the average smoker? We built an app for that.

16 GOAL Help employees of YUM! Brands and Walmart quit smoking, while boosting sales of cessation products at Walmart and CVS. CHALLENGES Integrate with existing SMS textmessaging system Web-based, mobile-friendly Secure enrollment, with Eligibility management Interactive user experience In-app ordering SOLUTION HTML website, optimized for a simple, interactive mobile experience: Resource Center - View information on the importance of quitting, what to expect during the process, and tips and techniques to handle cravings. Game Center Occupy attention during cravings Product Discounts Order nicotine replacement therapy products YUM! Brands offers Kick Buts to employees: Register, online, by entering eligibility verification code. Personalize user experience with basic health information and a target quit date. Track progress and celebrate milestones. Sign-up to receive text messaging support. Interactive two-way text messaging: Available 24/7 to program participants. Practical tips are deployed on the STOMP Health Messaging System. Users can text the system, to receive an immediate response that can help resist cravings, recover from slip- ups and get back on track. RESULTS CVS recorded more than a quarter of a million dollars in sales of cessation products to Kick Buts program participants, in In 2014, Walmart is sponsoring Kick Buts accounts for 1.6 million employees.

17 GeneXus USA was key to the success of our launch. They built a strong front-end, with content that informs, educates and engages users, as well as a flexible back-end, to support variable client interface scenarios. They will continue to be an invaluable partner. Scott Werntz, President, Agile Health

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