1 Internet of Things ed Oggetti Autonomi Uno scrigno di opportunità per PMI a vocazione tecnologica ORDINE DEGLI INGEGNERI DELLA PROVINCIA DI BERGAMO, COMMISSIONE INDUSTRIA June 18 th 2013 Nando BASILE Advanced R&D Technology Sr. Mgr STMicroelectronics Z.I. de Rousset Av. Victoire Rousset Cedex France Tel:
3 ST, a global semiconductor company France (Crolles, Rousset, Tours) Italy (Agrate, Catania) China (Shenzhen, Longgang) Morocco Malaysia Philippines Singapore Front-End Back-End 2012 sales: $ 8.49 billion (1) About 48,000 employees (1) 12 main production sites 7 main technology R&D centers 39 design centers 78 sales offices in 36 countries (1) Including ST-Ericsson
4 Where you find us Our MEMS & Sensors are augmenting the consumer experience Our digital consumer products are powering the augmented digital lifestyle Our automotive products are making driving safer, greener and more entertaining Our Microcontrollers are everywhere making everything smarter and more secure Our smart power products are making more of our energy resources
5 President & CEO Carlo Bozotti Corporate organization SALES & MARKETING SENSE & POWER and AUTOMOTIVE PRODUCTS (SPA) EMBEDDED PROCESSING SOLUTIONS (EPS) PTM, PQE CORPORATE STAFF FUNCTIONS Carlo Bozotti Jean-Marc Chery Analog, MEMS & Sensors Group Benedetto Vigna Digital Convergence Group Gian Luca Bertino Automotive Product Group Marco Monti Industrial & Power Discretes Group Carmelo Papa Front-End Manufacturing & Technology R&D SPA Orio Bellezza Imaging Bi-CMOS ASIC & Silicon Photonics Group Eric Aussedat Microcontroller, Memory & Secure MCU Group Claude Dardanne Front-End Manufacturing & Process R&D EPS Joël Hartmann DISCLAIMER The role of this presentation is purely informative and reports a general market vision and trend, resulting into future business opportunities for SME. ST commitment to such vision remains confidential and will have to be discussed case by case. Design Enablement & Services Philippe Magarshack Packaging & Test Manufacturing (PTM) Georges Auguste We invite you to address questions about official STMicroelectronics, Strategy and Vision for the IoT, as well as business collaboration opportunities, directly to ST- AMS division (EVP: Mr. Benedetto VIGNA) or to our CEO Product Quality Excellence (PQE) Fabio Gualandris
6 Internet of Things An Historical Introduction
7 The PC-Internet Age ( ) H/W S/W Internet Market LE & PME Users Fixed & Connected Sharing Shopping Gaming Work in Remote
8 The Mobile-Internet Age (2007- to day) H/W Internet Providers Market LE & PME Users Mobile & Connected Sharing Shopping Gaming Work in Remote Demanding for applications Demanding for energy
9 Yesterday Providers do their best to shape Customers world The Paradigm Shift Today More often, customers need to define the solution that the Provider has to comply with New Solutions require Consortium/Lobbying
10 The IoT represents the most important technologic leverage in information Technology for the next 10 years. 14 B$ benefits could be available in the coming market. John Chambers CISCO C.E.O. The Internet of Things A connected World
11 Machine-to-Machine Communication 3 rd party Customer Verify Customer Request Supplier Payment
12 Machine-to-Machine Communication 3 rd party Customer Verify Customer Request Supplier Payment
13 What is the Internet of Things (IoT)? IP : xxx.yyy.zzz. IP : xxx.yyy.zzz. IP : xxx.yyy.zzz. IP : IP : xxx.yyy.zzz. IP : xxx.yyy.zzz. IP : xxx.yyy.zzz. IP : xxx.yyy.zzz.
14 IoT: Networks of Heterogeneous Smart Objects IoT System are basically many Smart Nodes and a few central units
15 Summary: The IoT Keywords Amplified Awareness Sensor Networks Autonomous Object Mobile Power Massive Data Generation and Treatment Embedded Data Security
16 The Internet of Things Infinite Market Opportunities and Challenges
17 The steps for entering the IoT business (from the SME point of view ) 1. Define the Need 2. Figure out a competitive solution 3. Find partners for an early business model and get a first demonstrator (prototype) 4. Leverage on the demonstrator to catch market opportunities 5. Consolidate the business model and industrialize
18 Some case Studies: SENSIMED Goal: smart sensor for eye pressure monitor +
19 Some case Studies: DEBIOTECH Goal: connected, low-invasive and programmable insulin pumps +
20 Some case Studies: WYSIPS Goal: power medium and large screen surfaces +
21 31B devices connected by (and 4B people ) Beecham Research SECTOR MAP
23 GOOD NEWS IoT IoT Services key markets: Europe and U.S.
24 An Example of Consortium : EnOcean Partners for domotics!
25 STMicroelectronis and IoT (*) Offer Comprehensive capability for Sensor Network Sensors, Computation, Transmission, Power Management Partnership in building demonstrators and fostering new markets Demand Entrepreneurship, applications, infrastructures, service partners, setting new platforms. People able to turn our tools into rentable business (*) For any business Commitment, refer to Disclaimer, page 5
26 Conclusions Internet of Things: network of intelligent sensors able to talk each other and send out huge amount of information Opportunities for SME: Direct: systems development, deployment, service and maintenance to fulfill the specific need Indirect: Data mining, crunching and new business identification (security, focused advertisement, statistics, research, etc.) Winning approach Join complementary partners working on platforms Think globally: if start-up don t turn big, something must be fine-tuned ST can be a valuable partner
www.pwc.com The Internet of Things: the next growth engine for the semiconductor industry A study of global semiconductor trends and powerful drivers behind them special focus on the impacts of Internet
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