Connected Intelligence

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1 Connected Intelligence Bringing the IoT to Life Steve Wainwright EMEA VP Sales & Marketing J u l External Use

2 The Next Big Thing: The Internet of Things 50 BILLION World Population # Connected Devices 6.3B 6.5B 12.5 BILLION 6.8B 25 BILLION 7.2B 7.6B <1x 1x 2x 3.5x 6.5x # Connected Devices/Person (1) The PowerPC name is a trademark of IBM Corp. and is used under license. External Use 1

3 The Internet of Things Traffic Monitoring Base Stations Metro Cells Small Cells Advanced Safety Security Networked Printers Infotainment Radar + Vision Cloud Computing Data Center Enterprise Gateways, Switchers, Routers Home Health Monitors + Fitness Telehealth Connected Appliances Smart Energy Grid Energy Management, Wind + Solar Connected Farms Industrial Networking Digital Power Conversion Home Hubs Energy Meters Machine Machine Human Machine Interface Security External Use 2

4 Connected Intelligence Innovations Applications Software Connected Intelligence Sensing Connectivity Embedded Processing Technology External Use 3

5 Old Applications External Use 4

6 Old Applications New Connections External Use 5

7 Old Applications New Connections External Use 6

8 Automotive IoT Use Case The vehicle will be one of the biggest things in the IoT Building block for the autonomous vehicle Multi-media Big data (ITS etc) (Semi) Autonomous Vehicle Reducing collisions V2Cloud V2V/V2I Vision Radar External Use 7

9 Wearables IoT Use Case At the Austin marathon 74% use wearables to train 88% of people surveyed said they rely on wearables for motivation similar to a coach 78% believe wearables give them a competitive edge 88% plan to use fitness wearables in the future External Use 8

10 Connected Intelligence Entry Requirements Secure Data Energy Efficient Robust Easy to Use Diverse Data Sources Optimized Networks Security, Security, Security Authentication & trust Product Longevity Balanced Performance/Power Shrinking Power Envelopes Reliable Product Longevity Functional safety Integrated, Compatible, Modular, Scalable Global Partners Faster Time to Market External Use 9

11 Connected Intelligence Innovations 500,000X TEM Control Gate Nanocrystal diameter = ~10 nm Select Gate Diameter of an atom = nm Nanocrystal storage layer Advances in Flash Miniaturisation & Advances in Packaging Technologies Open Source Enablement External Use 10

12 Wearable Reference Platform Open source development board / reference platform, with community support Speeds and eases development for creating wearable devices by addressing key technology challenges which frees developers to focus on creating differentiated features: Connectivity Usability Maximizing battery life Miniaturization WaRPboard.org External Use 11

13 Great Ideas That Were Mocked This telephone has too many shortcomings to be considered as a means of communication. The device is of inherently no value to us. Western Union Internal Memo 1876 External Use 12

14 Great Ideas That Were Mocked The horse is here to stay, the automobile is only a fad. Bankers advice to Horace Rackham, lawyer for Henry Ford, 1903 External Use 13

15 Great Ideas That Were Mocked Television won t last because people will soon get tired of staring at a plywood box every night. Darryl Zanuck Movie Producer, 20th Century Fox, 1946 External Use 14

16 Great Ideas That Were Mocked [Apple's iphone] is the most expensive phone in the world and it doesn't appeal to business customers because it doesn't have a keyboard which makes it not a very good machine So, I kinda look at that and I say, well, I like our strategy. I like it a lot. Steve Ballmer Microsoft CEO, January 17, 2007 External Use 15

17 Other Innovations That Were Mocked Kitty Wig The Dog Sack External Use 16

18 Innovation that was mocked Innovation that was also mocked iphone Kitty Wig External Use 17

19 Successful Companies Innovate and Take Risk. Freescale is Investing in Innovation. External Use 18

20 As a Leader in Connected Intelligence Technology, Freescale is Making the World a Smarter Place. External Use 19

21 Freescale, Global Leader in Embedded Processing Solutions Kinetis K60 MCUs Digital Signal Controllers Solar inverter reference design Home Health Hub reference design 7% 16% 25% QorIQ Qonverge basestation-on-a-chip QorIQ 64-bit communications processors Vybrid controllers Xtrinsic pressure sensors Kinetis K70 MCUs 8% Kinetis L-series MCUs Other Cellular IP Foundry 44% Freescale 2013 Revenue i.mx 6-series applications processors Xtrinsic 6-axis sensor i.mx 6 DualLite applications processors Xtrinsic smart pressure sensor Xtrinsic ecompass sensor software Vybrid controllers 16-bit MCU reference design Analog system basis chips Analog engine control IC External Use 20 #1 #2 High Power RF transistors for wireless infrastructure (1) Communications Processors (2) Embedded Microprocessors (ex Data Processing) (3) Merchant Automotive Accelerometers (4) Automotive Semiconductors North America (5) Applications Processors in ereaders (6) Microcontrollers (7) Automotive Microcontrollers (8) Automotive Processors (9) Merchant Automotive MEMS (10) Xtrinsic capacitive & resistive touch sensor solution i.mx 6-series applications processors Xtrinsic sensors software Sources: (1) ABI Research, December 2012; (2) Gartner, Apr 2013, Market Share: Semiconductor Applications, Worldwide, 2012, ranking based on market share; (3) Embedded Processing Unit excluding compute applications. Ranking based market share. Market Share: Semiconductor Applications, Worldwide, 2012, Gartner Dataquest, March The Gartner Report(s) described herein, (the Gartner Report(s) ) represent(s) data, research opinion or viewpoints published as part of a syndicated subscription service by Gartner, Inc. ( Gartner ). Each Gartner Report speaks as of its original publication date (and not as of the date hereof); Gartner Report speaks as of its original publication date (and not as of the date of this Filing) and the opinions expressed in the Gartner Report(s) are subject to change without notice; (4) IHS, April 2013; excludes internally supplied sub-system businesses; (5) Strategy Analytics, April 2013; (6) IDC, Tablet and ereader Application Processor Market Share Q2 2013, doc # #244035; (7)+(8) IHS, March 2013, Competitive Landscape Tool Annual ; (9) Strategy Analytics, April 2013; (10) IHS, April 2013; excludes internally supplied sub-system businesses.

22 Freescale Semiconductor, Inc. External Use

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