They come to understand private label

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1 They come to understand private label PRIVATE LABEL October 2014 Nyenrode Business Universiteit Amsterdam

2 PRIVATE LABEL Dear members and friends: Whether your company is a manufacturer or a retailer, you want to understand private label. How new products are developed? What are the best ways to promote them? What are the trends in other countries? How do you improve manufacturer-retailer relations? There is only one place to go to understand private label. It is PLMA s Executive Education Programme, developed in conjunction with Nyenrode Business Universiteit in Amsterdam. It is a unique 3-day curriculum devoted entirely to private label. The faculty comes from industry as well as the university. Classes are practical, not theoretical, combining interactive teaching techniques with traditional lectures and case studies. All classes will be conducted in English. PLMA s Executive Education is now in its fourteenth year. Classes are held in Europe, United States and Asia. More than 1,100 private label retailers and manufacturers have completed the programme. They include new employees from experienced companies who need training. They include managers from fast-growing suppliers in emerging markets who want to make their companies more competitive. They include managers who want to do a better job. They come to learn and PLMA s Executive Education Programme gives them the insight and knowledge that seek. Brian Sharoff President, PLMA

3 THIS YEAR S FACULTY Prof. Kitty Koelemeijer Chair, Marketing Department Nyenrode Business Universiteit Prof. Arjan van Weele NEVI Chair Eindhoven University of Technology Tom Stephens President Brand Strategy Consultants Arjan Both Managing Director Agenor S.A. Paul van der Raad Chief Operating Officer Vital Petfood Group Koen de Jong Managing Director IPLC ENROLLMENT INFORMATION Registration to attend PLMA s Executive Education Programme is open to PLMA member companies, retailers and wholesalers and guests. Tuition for members is E2.250 for the first participant and E1.850 for additional participants from the same company. Tuition for non-members is E To register or for more information, contact PLMA. Telephone or Wybren Meijer Consultant Future Consult Brian Sharoff President PLMA UNIVERSITY AND HOTEL INFORMATION All classes are held at the beautiful campus of Nyenrode Business Universiteit, which is located outside Amsterdam. Founded in 1946 by a group of captains of industry of leading Dutch corporations as Air France-KLM, Shell, Unilever, Philips and Akzo Nobel, Nyenrode is one of the pioneers in European business education and its management faculty is well known for supply chain and logistics. Hotel accomodations for the programme are available at the Hotel Breukelen, located near the university. Hotel reservation information will be sent to registrants upon enrollment.

4 PROGRAM-AT-A-GLANCE n Private label around the world n Product development n Consumer shopping behaviour n Supply chain management n Manufacturer-retailer relations n Digital marketing n Scenario planning PRIVATE LABEL October 2014 Nyenrode Business Universiteit Amsterdam Private Label Manufacturers Association - International Council Strawinskylaan 671, 1077 XX Amsterdam, The Netherlands Telephone: (31) Fax: (31)

5 PRIVATE LABEL o Please send me more information about PLMA s Executive Education Programme October Nyenrode Business Universiteit Amsterdam, The Netherlands COMPANY NAME JOB TITLE ADDRESS COUNTRY CITY POSTAL CODE TELEPHONE FAX Return to: PLMA International Council World Trade Center, Strawinskylaan 671, 1077 XX Amsterdam,The Netherlands Telephone: (31) Fax: (31)

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