Research activity at DIDA Department/Design Campus University of Florence position: research fellow

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2 2013 IX Conference of Color Florence (Italy) University of Florence Poster presentation: Color and interactive light. Emotional design through colors for high end products 2013 Magnetic days project between University of Florence and ORF company (Tuscany)Technological transfer from jewelry production to mechanic equipment for the cycling professional training, using interaction design as feedback from trainer to athletes. Within European Commission PORCREO research funding specialized consulting services for SMEs Position: project coordinator 2013 University of Florence Master program in Design Advanced product design course Workshop Playfull interaction Enhancing playfull experience trhough interactive products embedding microcontrollers and sensors (Arduino and Nanomeb microcontrollers) Position: workshop coordinator University of Florence Master program in Design Advanced product design course Workshop mixed emotions : relating shapes with interactive meanings Position: workshop coordinator University of Florence (Italy) Project coordinator of joint Labs between University/SMEs companies: about reverse engineering, interaction design and advanced manufacturing: RED design Lab University of Florence/Baldi spa Digital archives and interaction design for bronzes and crystal manufacturing Project development in touch with Galleria Palatina Museum/Palazzo Pitti (Florence) Within RED lab design lab: Exhibition design at Design Week Milan 2012, Abitare il tempo (Verona) 2012 RED4MART Lab University of Florence/SavioFirmino snc Digital archives for furnitures in wood; Within Italian Government /Invitalia agency research funding about product traceability and digital archives. about ecommerce websites and interaction with craftsmanship: E CRAFT lab University of Florence/Luisaviaroma.com Enhancing SME s craftsmanship through experiential e commerce strategy; about design, genius loci and user experience: Italian Genius Lab University of Florence/Cluev (Moscow) Enhancing design awareness and interaction design through genius loci values (experiencing Palazzo Pitti vase collection). Project development in touch with Galleria Palatina Museum/Palazzo Pitti (Florence). about packaging design: Packed In Italy lab between Univerity of Florence and Comieco (Italian recycling paper consortium) smart packaging design :Within Packe in Italy Lab : 2012 workshop Cardboard Design Fortezza da Basso (Florence) WOW, water oil wine workshop about packaging design for liquid product Research activity at DIDA Department/Design Campus University of Florence position: research fellow

3 Research activity subject: Advanced Craftsmanship: Product design and Interaction design. Research about design and communication strategies for advanced manufacturing product IED Istituto Europeo di Design (Florence/Milan Italy) Master in Fashion Events & PR Fashion Events course Position: lecturer University of Florence Italy Master program in Design Advanced Product Design Lab (interaction design course) University of Florence Italy Bachelor program in Industrial Design Product design Lab III (packaging design) 2010 Italia. Experience in interaction research Partners: University of Florence (Italy) Technische Universiteit Eindhoven (The Netherlands) Chamber of Commerce of Prato (Italy) position: research fellow exhibition design manager Product sectors: interaction in wearable product. Research Exhibitions: Prato (Italy) Museo del Tessuto september 2010 Montreal (Canada) Fashion Week october Liceo d Arte di Joinville (Santa Catarina Brazil) design of an academic art school in Joinville (Brazil) position: scientific consultant 2010 Global Fashion Marketing conference Università degli Studi di Firenze Opera del Duomo Speaker paper: Web basic kit: web survivor kit for SME manufacturing companies RTM Right Trough Making ethics in design University of Florence Tecnische Universiteit Eindhoven (The Netherlands) position: project coordinator workshop supervisor Product sectors: product design, interaction design, Fashion technology, urban design Province of Florence Fashion manufacturing department (Assessorato Moda) Grant researcher about strategic planning for manufacturing districts of Tuscany Within the research path: Exhibition about Florence craftsmanship in partnership with Mattel (USA) at Palazzo Medici Riccardi Museum (Florence) Exhibition design to enhance craftsmanship knowledge in Tuscany territory (events series) University of Florence (Italy) Bachelor program in Industrial Design Product design lab I

4 University of Florence (Italy) Bachelor program in Fashion Design (Fashion design program within Industrial Design department) Fashion accessory design Lab II 2007 Design Week Milan Event Coordiantor of Pure Sign_design experienced in Florence at Spazio Allegri, exhibition of home accessories from the University design Labs University of Florence Bachelor program in Product Design Product design Lab I Position: lecturer 2004 Soprintendenza Archeologica della Toscana National Archeological Museum of Florence Exhibition design project and interaction design strategy Project promoted by Technical Department of Archeological Museum of Florence Position: design reseacrher publications: Goretti G., Neutralità formale, in Cianfanelli E., Pro.F.Use, ed. Polistampa, Florence 2007 Goretti G., Creative process, design paradigm, in Cianfanelli E., Dacia design, ed. Polistampa, Florence 2007 Goretti G., in Trotto A., Overbeeke C.J., Cianfanelli E., Goretti G, Frens J.W. et al. (2008) Rights trough Making, ed. Polistampa, Florence 2007 Goretti G., Il progetto dell evento the Exhibition project, in Cianfanelli E., Barbie a Corte, ed. Polistampa, Florence 2008 Goretti G., Understanding the quality, in Trotto A., Overbeeke C.J., Cianfanelli E., Frens J.W. et al. Rights trough Making Workshop April 2008,ed. Polistampa, Florence 2009 Goretti G., Assessorato Moda design_lab, in Cianfanelli E., Assessoratomoda, ed. Goretti G., Lagabbia: social design and manufacturing processes, in Cianfanelli E., Assessoratomoda, ed. Goretti G., Arianna, il mito delle ricamatrici della provincia di Firenze the myth of the embroiderers of the province of Florence, in Cianfanelli E., Assessoratomoda, ed. Goretti G., Toscana d Amare a Palazzo, in Cianfanelli E., Assessoratomoda, ed. Polistampa, Firenze 2009 Goretti G., Barbie a Corte emotional design for Mattel, in Cianfanelli E., Assessoratomoda, ed. Goretti G., Nova Età: matching design and vintage, in Cianfanelli E., Assessoratomoda, ed. Goretti G., Firenze: urban diaries, in Cianfanelli E., Assessoratomoda, ed. Polistampa, Florence 2009 Goretti G., Il progetto dell allestimento the exhibition design project, in Cianfanelli E., Mattel Barbie a Corte, ed.

5 Goretti G., Scenario Based Design. Project consciousness, in Trotto A., Overbeeke C.J., Cianfanelli E., Frens J.W. et al., Rights trough Making Bionics Wearables and Urban Lights ed. Polistampa, Florence 2010 Goretti G., Lighting Ethics, in Trotto A., Overbeeke C.J., Cianfanelli E., Frens J.W. et al., Rights trough Making Bionics Wearables and Urban Lights ed. Polistampa, Florence 2010 Goretti G., Pure Sign. Experienced in Florence, in AA DRM Design Research Maps, Maggioli Editore, Milan 2010 Goretti G., The user at the center, in Cianfanelli E., Kuenen S., Metamorphosis, ed. Polistampa, Florence 2010 Goretti G., Design strategy and product system, in Cianfanelli E., Packed in Italy, ed. Giunti, Florence Goretti G., the role of design and packaging design, in Cianfanelli E., Packed in Italy, ed. Goretti G., Design driven innovation and packaging, in Cianfanelli E., Packed in Italy, ed. Goretti G., Packaging and brand equity, in Cianfanelli E., Packed in Italy, ed. Goretti G., Baccolini R., Packed in Italy workshop experience, in Cianfanelli E., Packed in Italy, ed. Goretti G., Baccolini R., Packed in Italy guidelines, in Cianfanelli E., Packed in Italy, ed. Giunti, Florence 2012 Goretti G., Manifattura Digitale Digital manufacturing, ed. Design Campus, Florence 2012 Goretti G., Advanced Craftsmanship Maestria Avanzata. Innovation path within manufacturing districs of Tuscany, ed. Design Campus, Florence 2012 Goretti G., Interaction design for manufacturing, in De Paoli G., Mobility&Design, ed. Europia, Paris 2013 Goretti G, Shaping Emotions, in print Some related articles on journals: Goretti G., Playful Interaction for Final Customer, in Vision n1 april 2013 Goretti G., Interactive Shopping, in Vision n2 July 2013 Goretti G., Design Oriented Innovation in Logistics, in Vision n3 December 2013 Goretti G., Re oriented Shopping, in Vision n4 march 2014 Goretti G., Genius Loci and Brand Identity, in Vision n Corriere della Sera, July 5 th 2014 In punta di Piedi nel Liberty (con materie plastiche e LED) Tiptoeing in Liberty interiors (with plastic materials and LED) * Within the research activities I supervised 45 final theses of Bachelor and Master program.

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