How To Run A Successful Business

Transcription

1 PACKAGE DESIGN BRANDING

2 DESIGN ILLUSTRATION PHOTOGRAPHY FOOD STYLING BRINGING YOUR BRAND TO LIFE. Communications Inc. is one of the leading graphic design and production companies in Western Canada. Our customers range in size from small local companies to large multi-national corporations. RKW has handled every type of project from simple brochure design to marketing programs and brand development strategies. The two directors of RKW, Rob Middleton and Wade Pelletier, share a total of more than 60 years of experience in the field. Together, over the years, they have handled thousands of projects successfully and have gained a reputation for providing high quality work, on time and on budget. Located in beautiful British Columbia, Canada, our facility is well equipped to serve our clients in a variety of ways. Our skilled and highly talented group of designers, artists, and photographers provide creative solutions for our customers wide-ranging needs. We use the latest Mac and PC equipment and software to take client projects from initial concept through to final production files ready for print.

3 QUALITY EXPERIENCE CREATIVITY RESEARCH & CONCEPT DIRECTION Who is your customer? What are they looking for? What is the competition doing? By applying research and experience to these questions, we have a firm understanding of what direction to take your project. WE ARE A FULL-SERVICE STRATEGIC BRANDING, PROJECT MANAGEMENT, PACKAGING AND PROMOTIONAL DESIGN COMPANY. DESIGN & DEVELOPMENT With a solid strategic marketing direction in place, we develop concepts that focus in on the best image for your product. DESIGN APPLICATION & PHOTOGRAPHY Our talented team of Designers, Stylists, Illustrators and Photographers apply their magic and bring your brand to life. PROJECT TRACKING & MANAGEMENT We organize and manage all stages of your project with tools like our custom designed web-based project tracking sites. We develop and implement protocols and procedures to ensure every project runs smoothly. MECHANICAL PRODUCTION & PREPRESS Final designs are completed into files suitable to be sent to printers anywhere in the world via our FTP site. DIGITAL ASSET MANAGEMENT Projects are maintained, catalogued and archived on our File Management Server along with remote facility back-up.

4 GOOD DESIGN IS GOOD BUSINESS. RKW Communications Inc. is proud to be awarded the 2008 Outstanding Supplier Award of Excellence from Overwaitea Food Group, in recognition of outstanding achievement in supporting the Overwaitea Food Group s core values of service, people, innovation, fun, and integrity. RKW has been a partner with Overwaitea Food Group for over 12 years and has played an increasing role in the success of their private label programs. Well thought out and executed product development, design and branding strategy will inevitably result in a better bottom line. In my twenty five (plus) years of being a Professional Graphic Designer, I ve witnessed this time and time again. When an inferior looking package design is replaced with an esthetically pleasing package design that has been executed in a professional manner, people will buy it. Sales will increase because of a better package design. Plain and simple. Of course, there are several other factors that make up a consumer s purchase decision, but the power of an appealing looking package design should never be under estimated. If a label looks cheap and amateurish, most consumers automatically assume that the quality of the product is inferior. Cutting corners initially on design costs just doesn t make sense if your product doesn t sell and people are afraid to buy it. It s all about building your brand and gaining your customer s trust and brand loyalty. We at RKW are continually striving to maintain the highest level of quality standards with our work, while keeping our pricing highly competitive. This leads to positive results in the marketplace and has been one of the keys to our success in building long-term repeat customers. Wade Pelletier CREATIVE DIRECTOR/PARTNER

5 Phone: Fax: Robert Middleton Wade Pelletier 7298 Hume Avenue, Second Floor, Delta, British Columbia, Canada V4G 1C5