Creating Customers Out of Thin Air:

Size: px
Start display at page:

Download "Creating Customers Out of Thin Air:"

Transcription

1 Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses by Brad Fallon, J.D.

2 CREATING CUSTOMERS OUT OF THIN AIR Secrets of Online Marketing for Offline Businesses How you can use Interactive Marketing to: Get more leads Close more sales Build better customer relationships And get more referrals... Starting TODAY! Brad Fallon, J.D.

3 Contents Acknowledgments Introduction iv vi Chapter 1 Uh-Oh You re Further Behind Than You Thought 1 Chapter 2 Fundamentals of Interactive Marketing 20 Chapter 3 The Magic Formula of Interactive Marketing 36 Chapter 4 To Increase Your Internet Effectiveness Increase Your Number of Web Sites 64 Chapter 5 Search Engine Marketing 87 Chapter 6 How to Promote Your Sites Online 131 Chapter 7 Data-Driven Permission-Based The Holy Grail of Internet Marketing 149 Chapter 8 What s Next? 202 ii

4 iii

5 Acknowledgements This is a book about sales and marketing. To that end, I d like to thank Steve Savage who first taught me how to sell and that attitude is everything. It s also a book about the Internet. I d like to thank Robert Jetmundson who allowed me to quit the best job I ever had to join the dot com world. And Michael Reed, for proving that in business persistence really does pay. My partner, Barry Trottier, one of the best sales people I know who happens to build software and the inventor of Just in Time Programming. And Garett Berg for holding everything together and making it all possible. I would like to thank Timothy Glynn for research and assistance with the original manuscript. Gary Appelbaum s editing talent was invaluable in completing what often seemed to be a project without end. They both made significant contributions; any errors that remain are my own. Finally, I d like to thank my parents, Cliff and Jane Fallon, for a lifetime of encouragement. iv

6 v

7 To Jennifer vi

8 vii

9 Introduction This is a book for people who own a business. Or people responsible for bringing money into a business sales and marketing professionals. Is this you? If so, this book will help you create more sales fast. Very few businesses are taking advantage of the Internet and online or electronic marketing like they should. If you do, you will have a significant advantage over all of your competitors. This book could have been called How to Use Internet Marketing to Crush Your Competitors. Because that s what it s about taking unfair advantage of the tools at your disposal to surpass and eliminate your competitors who are stuck in the relative Dark Ages. The Rules Have Changed It may be fear of the unknown that causes people to think that online marketing can t help their offline business. It seems very complicated or expensive and many people don t know where to start. Or they have a nice web site and they think they re done. Bad news. A nice web site is barely the tip of the iceberg. The good news is that this book will show you everything you need to go from Internet newbie to experienced viii

10 Interactive Marketer in the time it takes you to read it. For your business, that means More Leads More Sales More Customers More Referrals Starting immediately! Knowledge is Power The ideas and techniques contained in these pages work equally well for small and large businesses, both online and offline. But the focus is regular offline businesses. Manufacturers, law firms, restaurants, consultants you name it. If you have a traditional business like this and you re ready to trounce your competition and take your business to a new level, read on! To your success, Brad Fallon Smart Marketing, Inc. Atlanta, Georgia ix

11 The Internet Good News and Bad News for Your Business Chapter 1 Uh-Oh You re Further Behind Than You Thought Quick when was the last time you received a telegram? Or, more to the point, have you ever received a telegram? If you are under a certain age, you probably haven t. In fact, many younger people have never even heard of a telegram. In today s Information Age, with ideas and images instantaneously broadcast around the world by satellite video phone, this brief paper message hand-delivered by special messengers seems rather quaint. But it was less than 50 short years ago that the telegram represented state-of-the-art instant messaging, and receiving one was an event. The story of how it became irrelevant within such a brief span illustrates how quickly the modern businessperson must adapt to an almost daily procession of technological advances in order to succeed. 1

12 What Hath God Wrought? Consider that it was only around 160 years ago in 1844 that Samuel F.B. Morse tapped out the first city-to-city telegraphic message, between Washington D.C. and Baltimore. The first electronic message that read simply, What hath God wrought, placed the birth of modern communications technology in perspective. This question taken from the Old Testament was an expression of awe at their accomplishment. Man had molded a force of nature and glimpsed the possibilities that still lay hidden within the mysteries of his creation. These were possibilities that the backers of the fabled Pony Express perhaps wished they could have foreseen, especially when the explosive popular growth of Mr. Morse s invention, combined with the ever-expanding reach of the railroads, forced the courier service out of business. Although the railroad is widely credited for opening up the American West, the telegraph played an equally important role. When the discovery of gold at Sutter s Mill, California began the Gold Rush of 1849, it wasn't the railroad that carried the first news of the bonanza; it was the telegraph. As is often the case with major technological advances, many felt we had reached the limit of our abilities. But it was 2

13 only a baby step compared to the quantum leap of the early 20 th century as the first transatlantic cables connected the Old World with the New and made instant worldwide communication a reality. One of the most dramatic early examples of this profound new capability occurred in April 1912, as the telegraphed message, Titanic sinks in North Atlantic stop, flashed around the globe in a matter of seconds. This was an omen. Rightly or wrongly, tragedy and telegrams became strongly associated. The 1916 flash of the sinking of the Lusitania by a German U-boat hastened the entrance of the U.S. into the First World War. During WW II, telegrams represented millions of people s worst nightmares as they contained the news of the loss of their loved ones overseas. But as telegrams fed nightmares, they also built dreams. They relayed news of everything from births to weddings to hot stock tips to arrival times of visitors and returning servicemen. Telegrams also served as the fastest means of conveying congratulations for significant achievements. When Charles Lindbergh landed the Spirit of St. Louis at Le Bourget Field in Paris, following his record-breaking solo flight across the Atlantic in 1927, he was greeted by the largest single collection of telegrams ever received by a private citizen. 3

14 As with any evolving means of communication, the telegram found different voices to connect with different audiences. One of the more inventive results was the "singing" telegram, delivered on birthdays and other happy occasions. Perhaps this was the grandfather of rich-media e- mail. Throughout the modern age, communications and transportation have advanced at a similarly rapid pace. Just as the telegraph gave way to the telephone, the railroads stepped aside for the automobile, and the airplane, and the jetliner. And the most successful businesspeople have always been those who have been in the forefront of utilizing those advances to conduct their business. So, as a businessperson, the question for you is this: As you take advantage of modern transportation to conduct your business, are you taking equal advantage of modern communication technology to achieve your objectives? In short, are you fully utilizing the Internet to grow your business? If your answer is no, you are, quite simply, not making the most of the resources at your command. The purpose of this book is to show today s business owners and managers how to use the Internet to achieve 4

15 maximum success with minimum effort and expenditure. If you are sure you need to learn more about web marketing, we will answer your questions and put you on the fast track of the Information Age. But maybe you re not sure whether you are using the Internet to your maximum advantage, and want to learn more. E-commerce is still evolving, and the most common question for those just jumping in is: What are the current Best Practices for using the Internet to succeed in your traditional business? This book answers that question as well. To do so, I suggest that most people change the way they think about the Internet. What is the Internet, really? Let s start at the beginning with the following question: When was the Internet Invented? Ask most informed people this question, and they will tell you how the Internet grew out of defense industry communications during the 1980 s. I say they re wrong. Samuel Morse invented the Internet in 1840 when he received a patent for his telegraph. 5

16 By this time, Morse had already sent his historic electronic communication by wire between Baltimore and Washington D.C. And, after all, what is the Internet but electronic communication by wire? Indeed, it was the of the telegraph that put the snail mail Pony Express out of business. In essence, people have communicated by the Internet, in one form or another, since The principle is the same. The primary difference is that bandwidth has gotten better. In 1876, it became possible to send the human voice by wire, and the telephone became the new standard. Then we learned to send voices and music electronically, and radio became king. Then came the cathode ray tube, capable of transmitting images, as well as sound, and television was born. Now, it s 2003, and you can send video, music, news, games, and pretty much anything you want by wire or even through the air wirelessly. Mr. Morse s Internet has become what was the stuff of science fiction not all that long ago. But regardless of who invented the Internet, and when, the bottom line remains that your business needs more sales this quarter, or you need to make quota this month. And so the question becomes: Well, all that history stuff is really interesting, but what does it mean for my business? 6

17 To answer that question, we come back to our previous question: Are you using the Internet to your maximum advantage, to do all you can for your business? For most businesses, the honest answer is no. Even the biggest, most successful companies have been slow to catch on to the massive capabilities of the Internet. Most small business owners and salespeople, on the other hand, are necessarily preoccupied in the day-to-day grind of trying to keep their heads above water and, sadly, are completely missing the increased opportunities the Internet can provide any business, of any size. And that comes down to the real reason you are reading this book. Are you a business owner trying to figure out how to keep up in a tough economy? Do you need more leads and more sales? Have you been wondering how to increase your cash flow? Are you convinced there are better methods to help you increase your closing ratio? Maybe you re just sick and tired of commuting, and you re jealous of the 135,000 or so people sitting at home making a nice living selling stuff on ebay. In any case, if you want to increase your business or drive more revenue, and you want some quick, reliable advice on how you can use the Internet to capture more leads, qualify more prospects, close more sales, and get more referrals, then this book is for you. Just keep reading, and 7

18 utilize the methods I outline, and you can start making more money, more quickly, and more efficiently. But to begin with, there s good news and bad news. Which do you want first? First, the Bad News: The bad news is that you re probably much farther behind than you think. I know this because I ve sat in many meetings with business owners, executives, sales managers, sales people, and others directly responsible for bringing in revenue to their organization. Typically, the conversation goes something like this, with me asking the question: How s your Internet strategy going? Pretty well. We launched our new web site last quarter. It s pretty flashy, and everyone seems to like it. We re getting more leads, and we re happy with the results. Then, five minutes later, after I ve mentioned just a few ideas basic concepts we ll discuss in Chapter Two they aren t as happy with the results any more. Instead, they are stunned by how much more business and revenue they could be bringing in online if they would just implement a few key strategies. 8

19 And I believe I can do the same for your company. I ve spent the last several years working with many types of traditional offline (not dot com or online) businesses, helping them do more with the Internet, and a great many of them have benefited from using these strategies. Even if most of your sales are already made online, you could benefit from them, as well. But the fact is that I wrote this book for the millions of small business owners, sales managers, marketing directors, and even individual salespeople who: 1) Work in a traditional (offline) business. 2) Are responsible for bringing in new business, closing sales, and increasing revenue. Now, the Good News: There is a Magic Formula for increasing your company s sales and revenues through the Internet. Implementing an effective Internet Strategy is not rocket science. Unfortunately, many consultants tend to throw around jargon, statistics, and acronyms until you think it is a science and that only the computer geeks in the IT cubicles can understand Internet marketing. Most consultants excel at making it seem as though you can t do anything unless you re a programmer, that you need 9

20 to know HTML, database programming, server technology, etc. Then, there are the software sales people pitching great ideas in which the Return on Investment (ROI) for modern systems is so obvious you can easily be convinced you need software applications that cost hundreds of thousands of dollars or more. In essence, they all want to convince you that there is no Magic Formula for effective, profitable Internet Marketing that the true path is steep, complex, and costly. Fortunately, this is not the case. The truth, which I have discovered after investigating and working with e-marketing implementations in many different fields of business is that there is a Magic Formula a fairly simple combination of certain concepts that any business (your business) can utilize to sell more and generate more revenue, using the Internet, throughout all parts of your sales cycle. Following this formula to generate an effective Internet Strategy will help your company improve in all areas of business, from generating more leads, to better qualifying prospects, to improving follow-up, to closing more sales, to getting more and better referrals. It s not difficult, and the best news is that, for the most part, once you implement these ideas, the processes happen automatically! The purpose of this book is to explain this Magic Formula, and provide you with the knowledge, ideas, and 10

21 specific action steps you need to begin implementing your own Internet Selling Strategy immediately. I used to call this system Automatic Marketing, because once you implement these concepts, many of them run on autopilot. It incorporates a combination of web sites, systems, and other tools that provide Interactive Communication with real prospects and customers, and creates a true hands off automated marketing system. The beautiful part is that your employees and sales people don t have to raise a finger! Think about it. Your sales people, customer service reps, account managers, partners, and managers can keep doing exactly what they need to be doing while these remarkably efficient marketing and sales systems are added on to your present organizational processes. It s like having a marketing staff on duty 24 hours a day, 7 days a week, that never asks for time off or salary! Furthermore, the Magic Formula Internet Marketing system is not a zero sum game in which you have to constantly re-engineer processes. There is no need to teach old dogs new tricks. Incorporating automated Internet systems to your present business structure often results in an exponential gain in productivity; it adds impact and consistency to your sales process, and benefits your sales people simultaneously and 11

22 instantly. In other words, it creates an online Interactive Marketing department within your company that makes conducting business easier, and improves your bottom line. What is Interactive Marketing? To fully appreciate the difference Interactive Marketing can make in your sales and revenues, it is important to understand the revolutionary nature of the concept. And the best way to explain that is to define our terms. The best definition I ve heard of interactive is: twoway communication that occurs independent of time or place. Any time people speak face-to-face, they are engaged in two-way communication, but they must be in the same place at the same time. A telephone conversation is two-way communication, but all parties must be on the phone simultaneously. However, the Internet has revolutionized the process in which we interact by making possible two-way communication without the necessity of the parties being in the same place or available at the same time. In other words, Interactive Communication. As you know, any successful marketing program requires productive, two-way communication between the 12

23 salesperson and the customer. Before the Internet, this meant arranging a face-to-face meeting, or speaking by telephone. In either case, it involved juggling of schedules on one or both ends, travel time and expenditures, and a lot of missed connections all of which meant reduced productivity and profitability. Think about it: how many sales have you lost because you couldn t establish two-way communication with the prospect until it was too late? As the Internet revolutionized the art of two-way communication, it simultaneously revolutionized the art of marketing, by enabling sales calls, responses, and even transactions to take place without the familiar, often endless, processes of traditional marketing techniques. In other words, Interactive Marketing. As an example of interactive marketing, you can visit a hypothetical web site of mine. When you arrive at the web site, you announce your presence and interest by clicking on certain icons and links. In response, the system automatically sends you a personalized from me, which you open at your convenience. If you respond, your is sent to my inbox, and I can respond individually. And there it is; we are conducting an interactive communication at the times and places most convenient for both of us. Especially for me, because my computer acted as my proxy, enabling me to send you a 13

24 personal while I was actually out talking to another client! That s efficient selling. Let s look at this advance from an historical perspective. Back in the 1840 s, Mr. Morse s telegraph made instant communication possible, independent of place. But the power of the telegraph, amazing as it was, was limited by two factors: it enabled only one-way communication, and the user had to rise to the technology by learning to code (in this case, Morse Code), or by depending on others to do so just like many business owners trying to get changes made to their web site. Then, in the 1870 s, Mr. Bell s telephone signaled the birth of two-way communication, independent of place. Plus, it was more user-friendly all you had to do was talk. So the telephone supplanted (but by no means replaced) the telegraph. Still, you could only talk to one person at a time, both people had to be on the line simultaneously and, since the infant technology relied on manual connection, the process could take forever, and was notoriously unreliable. Now, the Internet allows you to conduct two-way interactive communication with literally millions of people at a time. Not surprising that it has transformed the way business gets done. And even less surprising that businesses around the globe are spending billions trying to figure out 14

25 how to take advantage of this new communication medium. So, now, the question becomes: What does the Internet represent to your business, and what is the best way to utilize it? Some people see the Internet as a whole new way of doing everything. (Many of these people led the dot com charge and then whined the loudest when the bubble burst.) Others see it as just a new generation tool, like a pneumatic nail gun versus a hammer. They figure you just keep doing business the same old way and eventually figure out ways to use it. I say that sales and marketing people need to recognize the Internet as the specific tool it is: the 21 st century version of the telegraph an interactive communication enabler. How are you going to use it to enable you to have a better relationship with your prospects and customers? The key, of course, is to exploit its interactivity, to expand your base of operations by conducting interactive business relationships with an increasing number of people; making more sales calls and following up with a higher percentage of leads. Most of the rest of this book will show you specific ways to do so easily and automatically. I am convinced that following its techniques can help increase your sales exponentially. 15

26 The key is not just to be interactive, but to think interactive. You can tell your sales story to many people at the same time all over the world, on their schedule. That s powerful. But it s still only one-way communication. How do you make it interactive? That s where the exponential sales increases come in. 80/20 Marketing I keep referring to the fact that I believe that it is easy for you to get exponential increases in your sales numbers using Interactive Marketing. How? By looking at your traditional sales processes from an entirely new angle, and with an open mind, you can create very significant changes in your sales results, usually with only a few small procedural improvements. Every business needs more sales and more revenue. And that s why I wrote this book; your Internet Strategy table has more money sitting on it more leads and more sales waiting for you. You only have to walk over and pick it up. Of course, this assumes that you have the capacity to handle an exponential increase in sales. Of course, for most businesses, and certainly most sales people, increasing sales as much as possible is the desired result. (Indeed, most of the 16

27 dot com bombs that went out of business suffered from a simple lack of sales not from a lack of cool technology.) However, if you increase sales to the point that the workload is overwhelming and it causes nothing but problems, there s no benefit. Indeed, it could do your business and business reputation far more harm than good. But if you increase your business to the point where you have the freedom to conduct business according to your original vision, and pick and choose your most profitable clients, while leaving troublesome or unproductive accounts behind, you have reached the optimum stage. And that is the level to which Interactive Marketing can take you. The greatest communication tool in the history of the world is just sitting there, mostly untouched, by the vast majority of the small-to medium-sized businesses that employ 80 percent of the American work force. If there were a simple formula that would let such businesses take full advantage of the capabilities the Internet has to offer, it would undoubtedly make a big difference in their sales, productivity, and revenues. As I stated previously, this Magic Formula does indeed exist. I call it 80/20 Marketing. The name comes from the fact that 20 percent of your marketing activities typically generate 80 percent of your 17

28 results. The secret is to identify that productive 20 percent, ignore all the other clutter, and focus your efforts on the things that make the most difference to your bottom line, especially the things that can be: 1) Easily implemented across the entire sales process 2) Automated 3) Easily added on to whatever you re doing now For example, if you hire a crackerjack salesperson, that s terrific. But if they are just marginally better than their predecessor, that s not nearly as good as helping each member of your sales force close two more deals a month. Remember, it s 80/20 Marketing, not 80/20 Sales. Assuming that your sales force is already closing the highest possible percentage of deals based on what they have to work with, how can they close more? How can they get more leads? How can they follow up with more prospects? And how can they do it all automatically? That s 80/20 Marketing. And here s how to make it work: Focus on the few processes that make the biggest difference. Think about the Internet in terms of Interactive Communication. 18

29 Look to the Internet for its automation, and seek out ideas that you can appropriate as add-ons to your current Marketing techniques. There are a million different variations, approaches and techniques you could learn from the Internet. This book will present many of them, but it isn t meant to be an encyclopedia of Internet marketing ideas. Rather, it is intended to help you immediately focus on implementing the 20 percent of your marketing activities that will bring in 80 percent of your sales. So let s get right to it. You want more leads. You want more sales. You know you can get more of both using the Internet, but where do you start? Easy. Turn to Chapter Two. 19

30 Chapter 2 Fundamentals of Interactive Marketing As we move on, let s take a quick review of what we learned in Chapter 1: Interactive Marketing hinges on two-way communication between you and your customers and prospects, independent of time and place. Your Internet Strategy refers to your action plan to implement an Interactive Marketing campaign designed to improve and automate the communication between you and your customers. Improved customer communications means that your interaction with your customers is: More personal, More frequent, and More relevant to the individual. For many businesses and salespeople, improving communication means having any communication at all! It s amazing how many businesses conduct a single transaction with a paying customer and then never ever communicate with that customer again. Not to confirm the 20

31 customer s satisfaction, not to keep them up to date on their new products and services, not even to just say hello to thank the customer for their business. What a waste! Most businesspeople are well aware of the universal business dictum that it costs seven times more, on average, to acquire a new customer than to keep an old one. But it is depressing to see how many never make any effort at all to keep in touch with the people who have helped keep them in business. Oh sure they re friendly as can be if the customer calls or returns to the store. But how many businesses especially small businesses think about inviting the customer back to the store themselves? The answer is: not enough. Customers are very sensitive; they want to be appreciated and remembered for their business. If they are not, the odds are good they ll do business somewhere else, leaving the business owner wondering what went wrong. What too few businesspeople realize is they can create and maintain this all-important customer relationship using an Internet Marketing system that does the remembering for you, and automatically sends personalized reminder/greeting/promotion/ s to your customers, according to your schedule all for less money than keeping the lights on for an extra hour one day a week. 21

32 The Inspiring Story of Arnie the Florist Here s one hypothetical example of a traditional offline business that s missing the boat when it comes to marketing. Arnie Oldschool owns a retail florist shop in a pretty good strip mall, right next to a busy grocery store. Like most florists, Arnie knows that 90 percent of his male customers buy flowers at the last minute. He gets a good deal of business from guys who are shopping in the grocery store when suddenly they remember their anniversary, or other special event, and stop in to buy a dozen roses. In most cases, they come in, buy the flowers and leave. That s it. Some may come back, but Arnie will probably never see most of them again. But that was before the Internet. How difficult would it be for the smiling clerk to ask the customer, A dozen roses? Wow what s the occasion? It s our 10 th anniversary! Hey, that s great. When s the big day? Today, as a matter of fact. Congratulations! At least you re one of the husbands who remembered. Ha! I ve come close a couple times, but I ve never actually forgotten. Good for you. Say, you have , right? 22

33 Sure. Well, we could guarantee you never forget! What would you think about being placed on our 100 percent guaranteed list? We you a few days before your anniversary and her birthday, and Valentine s Day, so you ll always be ready. We do it for lots of our customers. That s a good idea! A little reminder, eh? Oh, yes, some of our customers said we saved their lives a couple of times. We can also tell you about our preferred customer discounts and show you some birthday bouquet options. If you want, you can just us back with your order and the inscription, and we can deliver the flowers on the right day or have them ready for you to pick up. Sounds good! ` Piece of cake. Here let s just jot down your name and address, and your anniversary, and other important occasions, and we ll get you started. Simple, right? And, simply brilliant! Think about what has just happened. By providing good, friendly service, and getting an address, Arnie has transformed what could be a one-time sale into a customer for life! A few days before June 2 nd, and every other date on the list, Arnie (or, more accurately, Arnie s computer) s the customer automatically. Arnie never has to tie a string 23

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Copyright 2010 You have giveaway rights to this report. Feel free to share.

Copyright 2010 You have giveaway rights to this report. Feel free to share. Article Marketing Magic Copyright 2010 You have giveaway rights to this report. Feel free to share. Table of Contents What Is Article Marketing?...3 The History of Article Marketing...7 Article Marketing

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website

Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website What is Email Marketing and How Can it Help Your Business? You are about to discover how your website produce

More information

Think about how often you check your own email and find tons of messages with subject lines like this:

Think about how often you check your own email and find tons of messages with subject lines like this: Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

c01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com

c01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com c01_1 09/18/2008 1 CHAPTER 1 Attitude Is Everything in a Down Market COPYRIGHTED MATERIAL c01_1 09/18/2008 2 c01_1 09/18/2008 3 Whether you think you can or you think you can t, you are right. Henry Ford

More information

56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training.

56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training. 56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training. Jay Abraham is a man you should all know. If you do not - go to the library and start learning - just do it! He

More information

The One Key Thing You Need to Be Successful In Prospecting and In Sales

The One Key Thing You Need to Be Successful In Prospecting and In Sales The One Key Thing You Need to Be Successful In Prospecting and In Sales The secret key to being successful in prospecting and in sales found in this report will work in ANY INDUSTRY for any product or

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

Introduction. Why Metrics Matter. World s Easiest Email Marketing.

Introduction. Why Metrics Matter. World s Easiest Email Marketing. Introduction Numbers have a magic of their own. Random guesses become formal estimates. Estimates become assumptions. Assumptions become facts. But facts are often hard to come by in the world of Marketing,

More information

Top Ten Mega Marketing Mistakes That Gun Shops Make

Top Ten Mega Marketing Mistakes That Gun Shops Make Top Ten Mega Marketing Mistakes That Gun Shops Make A Special Report By Gene Kelly, President of The American Gunsmithing Institute I can t emphasize enough how important it is to identify mistakes, because

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Research paper on marketing of financial services >>>CLICK HERE<<<

Research paper on marketing of financial services >>>CLICK HERE<<< Research paper on marketing of financial services. It becomes even more helpful if the high page rank site linking back to you is an authority site in your website or if it is greatly applicable to your

More information

Club Accounts. 2011 Question 6.

Club Accounts. 2011 Question 6. Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

The Never Ending Challenge

The Never Ending Challenge PROSPECTING: The Never Ending Challenge Special Report by Mike Ferry January 2013 2013 The Mike Ferry Organization. All Rights Reserved. In the mid-1990 s, I was invited to speak before a group of approximately

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead

More information

25 Questions Top Performing Sales Teams Can Answer - Can You?

25 Questions Top Performing Sales Teams Can Answer - Can You? 25 Questions Top Performing Sales Teams Can Answer - Can You? How high growth businesses use Sales Force Automation to drive success The best performing sales teams can answer the sales management questions

More information

How to Outsource Without Being a Ninnyhammer

How to Outsource Without Being a Ninnyhammer How to Outsource Without Being a Ninnyhammer 5 mistakes people make when outsourcing for profit By Jason Fladlien 2 Introduction The way everyone does outsourcing is patently wrong, and this report is

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

The Next Step in Viral Facebook Marketing

The Next Step in Viral Facebook Marketing The Next Step in Viral Facebook Marketing 1 The Next Step in Viral Facebook Marketing by Chris Munch of Munchweb.com Copyright Munchweb.com. All Right Reserved. This work cannot be copied, re-published,

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

How to Study Mathematics Written by Paul Dawkins

How to Study Mathematics Written by Paul Dawkins How to Study Mathematics Written by Paul Dawkins Before I get into the tips for how to study math let me first say that everyone studies differently and there is no one right way to study for a math class.

More information

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he Legal Notice/Disclaimer There is no guarantee of success, traffic and/or that you will make money, either written or implied. The author /publisher specifically disclaims any personal liability, loss,

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

ONE DOLLAR AND EIGHTY-SEVEN CENTS.

ONE DOLLAR AND EIGHTY-SEVEN CENTS. T h e G i f t o f t h e M a g i p T h e G i f t o f t h e M a g i ONE DOLLAR AND EIGHTY-SEVEN CENTS. That was all. She had put it aside, one cent and then another and then another, in her careful buying

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

CREATE TAX ADVANTAGED RETIREMENT INCOME YOU CAN T OUTLIVE. create tax advantaged retirement income you can t outlive

CREATE TAX ADVANTAGED RETIREMENT INCOME YOU CAN T OUTLIVE. create tax advantaged retirement income you can t outlive create tax advantaged retirement income you can t outlive 1 Table Of Contents Insurance Companies Don t Just Sell Insurance... 4 Life Insurance Investing... 5 Guarantees... 7 Tax Strategy How to Get Tax-Free

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

How to Use Easyhits4U

How to Use Easyhits4U How to Use Easyhits4U Table of Contents 1. What are Traffic Exchanges? 1a. What Makes a Good Traffic Exchange? 2. How to use EasyHits4U 2a. Surfing to Earn Credits 2b. Adding a New Site 2c. Assign Credits

More information

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It

Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It Proof of Prospecting Why Your CRM Process is Destroying Your Team s Prospecting and How to Fix It When implementing any kind of sales improvement program, most sales organizations understandably focus

More information

A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising

A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising This document starts out with a question for you For every 100 people

More information

The Contented Website

The Contented Website The Contented Website Why most business websites don t work and what to do about it Deb Jeffreys About the Author Deb Jeffreys and is the founder of Brilliant Blue Marketing. Together with her team she

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

Boosting your Sales Through Direct Marketing & Public Relations

Boosting your Sales Through Direct Marketing & Public Relations C&H Communications 2011 Boosting your Sales Through Direct Marketing & Public Relations By: Charbel El Khouri Marketing & Communications Consultant email: charbel.khouri@chcommunications.net Mob: +971-50-4612513

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great!

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great! UNTOLD MAP SECRETS The Guide for online marketing newbies Are you a MyAdvertisingPays member? Great! Do you know that you can earn money by using the advertising system of MyAdvertisingPays but you have

More information

IN A SMALL PART OF THE CITY WEST OF

IN A SMALL PART OF THE CITY WEST OF p T h e L a s t L e a f IN A SMALL PART OF THE CITY WEST OF Washington Square, the streets have gone wild. They turn in different directions. They are broken into small pieces called places. One street

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

Prospecting Scripts. 2 keys to success in Real Estate

Prospecting Scripts. 2 keys to success in Real Estate Prospecting Scripts 2 keys to success in Real Estate 1. TALK TO PEOPLE 2. ASK THE RIGHT QUESTIONS 1. Door-knocking or cold calling properties around a new listing (inviting them to a property preview)

More information

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,

More information

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits

The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits The 17 Costly Marketing Mistakes made by Restaurant Operators that Destroy their Advertising Profits Ross Murphy Managing Director Fresh Restaurant Marketing Discovering what your competition doesn t want

More information

As A Business Owner, Did You Know That.. Hello and Welcome,

As A Business Owner, Did You Know That.. Hello and Welcome, As A Business Owner, Did You Know That.. A Carefully, Professionally Designed Email Campaign Can Double Your Bottom Line Profits, Far Quicker Than Any Other Form Of Marketing! Huge Statement, But Allow

More information

Real Property for a Real Retirement.

Real Property for a Real Retirement. Real Property for a Real Retirement. Rent or Flip - Using your IRA or 401k to the fullest. Know the Right Time to Use Your Retirement Account and Get the Most From Your Real Estate Investments. 2011 CompleteIRA

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Lead Generation. Tips for finding your perfect lead vendor match. We re here to help (800) 467-8736

Lead Generation. Tips for finding your perfect lead vendor match. We re here to help (800) 467-8736 Lead Generation Tips for finding your perfect lead vendor match We re here to help (800) 467-8736 Greetings, from InsureMe! If you re reading this, you ve undoubtedly spent sleepless nights, tossing and

More information

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT

SPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT SPECIAL REPORT Is Your Website Making Money? If not, we can help. Everything you need to know about the Online Marketing Platform Get Started Today DICKS + NANTON AGENCY LLC Is Your Website Making Money?

More information

Secrets From OfflineBiz.com Copyright 2010 Andrew Cavanagh all rights reserved

Secrets From OfflineBiz.com Copyright 2010 Andrew Cavanagh all rights reserved Secrets From OfflineBiz.com Copyright 2010 Andrew Cavanagh all rights reserved The Lucrative Gold Mine In Brick And Mortar Businesses If you've studied internet marketing for 6 months or more then there's

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy

How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy By David W. Dassow 2009 People will always Pre-Plan in good times or bad First, I ll give you my opinion about the

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Finding a Job. When You Have a Record

Finding a Job. When You Have a Record Finding a Job When You Have a Record Looking for work Y ou want a job. The fact is, to have any kind of future, you need a job. But you re probably asking yourself, Yeah, right, but who s going to hire

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

The 4 Ways You Can. When A Realtor Can t Do The Job

The 4 Ways You Can. When A Realtor Can t Do The Job The 4 Ways You Can Sell Your Home When A Realtor Can t Do The Job Table Of Contents: 1. Selling Your Home Fast. 2. Home Selling Guidelines 3. Is It A Good Idea To Sell The Home Yourself? 4. Marketing Your

More information

3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com

3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com 3.2 million consumer chats 2013 2 million consumer chats The volume of chats between consumers and dealers (facilitated via the Contact At Once! auto chat network of sites) rose 60% in the first half of

More information

Mortgage Secrets. What the banks don t want you to know.

Mortgage Secrets. What the banks don t want you to know. Mortgage Secrets What the banks don t want you to know. Copyright Notice: Copyright 2006 - All Rights Reserved Contents may not be shared or transmitted in any form, so don t even think about it. Trust

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

Marketing Automation And the Buyers Journey

Marketing Automation And the Buyers Journey Marketing Automation And the Buyers Journey A StrategyMix White Paper By Jonathan Calver, Managing Director, StrategyMix About this Paper This paper will first introduce you to the principles and concepts

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Mcmahon masters thesis south texas >>>CLICK HERE<<<

Mcmahon masters thesis south texas >>>CLICK HERE<<< Mcmahon masters thesis south texas. Perhaps you are advertising through Google Adwords. Mcmahon masters thesis south texas >>>CLICK HERE

More information

Entrepreneur s M&A Journal Episode 25

Entrepreneur s M&A Journal Episode 25 Entrepreneur s M&A Journal Episode 25 Intro: Welcome to Entrepreneur s M&A Journal, with lawyer and Harvard MBA Jim Cumbee, a weekly podcast dedicated to helping entrepreneurs make better decisions when

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Dissertation masters finance >>>CLICK HERE<<<

Dissertation masters finance >>>CLICK HERE<<< Dissertation masters finance. Get your own website online in just 5 minutes with HighPowerSites. Because most opportunities to make money at home do not take a lot of money to get started people do not

More information

Sales Lead Brokerage Profit Plan Bonus Document

Sales Lead Brokerage Profit Plan Bonus Document Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my

More information

Retire Rich. Written By Joshua Sharp Self Directed IRA and 401k Expert. Larry Goins. Real Estate Author, Trainer and Investor

Retire Rich. Written By Joshua Sharp Self Directed IRA and 401k Expert. Larry Goins. Real Estate Author, Trainer and Investor Retire Rich GetOutOfTheVolatileFinancialMarkets AndSuperchargeYourIRAorRetirement AccountUsingDiscountedRealEstate! RentorFlip UsingyourIRAor401ktothefullest.KnowtheRightTimetoUse YourRetirementAccountandGettheMostFromYourRealEstateInvestments.

More information

Business Success Blueprints Choosing and using a CRM

Business Success Blueprints Choosing and using a CRM Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to

More information