Marketing Automation And the Buyers Journey

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Marketing Automation And the Buyers Journey"

Transcription

1 Marketing Automation And the Buyers Journey A StrategyMix White Paper By Jonathan Calver, Managing Director, StrategyMix About this Paper This paper will first introduce you to the principles and concepts of the Buyers Journey. We will then examine traditional marketing approaches and consider their effectiveness in light of what we understand about the Buyers Journey. We will describe some of the new automated marketing technologies that can be applied to the Buyers Journey. Finally, we will give you a few tips to help guide the development of your own Buyers Journey thinking. Understanding the principles of the Buyers Journey What is the Buyers Journey? The Buyers Journey is a term coined by Hugh MacFarlane of the MathMarketing Group ( It is a cognitive process that takes place in the heads of your Buyers. It is a process of continuous decision making that we all go through when we buy complex products. In the previous diagram, we show an example of the Buyers Journey. This one has six stages. Some have more stages, others have less. In this example the key stages are: Unaware: The Buyer is untroubled. If they have a problem that needs fixing, then they are unaware of it. They probably don t know who you are or what you do. The job of marketing is to change that

2 Shown Interest: Problem Established: Looking at Solutions: May Purchase: Customer: The Buyer responds to one of your marketing campaigns and becomes aware of who you are and what you do. You now need to help them realise that they have a problem. The Buyer realises that they have a problem. Your job now is to exacerbate the problem and introduce them to your solution. The Buyer decides that they not only have a problem but that it needs fixing, so they start to look for solutions. At this point, you want them to consider or trial your solution. The Buyer is impressed with your product and can see that it will solve their problem. They now consider implementation issues such as cost, support options and risk management. Providing them with client references and case studies would be suitable at this stage. The Buyer becomes a customer. Hopefully, they have become your customer. An Example of the Buyers Journey: Buying a Car As previously mentioned the Buyers Journey is a process that we all go through when we buy complex or expensive products. To help you internalise the concept of the Buyers Journey, let s put you into a hypothetical Buyers Journey for a moment and consider the purchase of your next car. In this example, let s assume that you are not currently looking for a new car. So you start at the Unaware stage. You have no car troubles. You drive to work with no problems. And as you drive to work you may even pass by car dealerships and billboards advertising cars, but you don t even give them a second glance. Then something happens. Maybe your car develops problems or you notice that you car is looking a little old or a friend makes a disparaging remark or your company advises you that it s time to buy a new car. Whatever the reason, something in your head changes. You are no longer unaware. The next stage is that you start to show interest. You start to notice car dealerships and other cars on the road. Adverts on TV or in the newspapers are suddenly relevant to you. You probably won t do anything for a while. You say to yourself that you need a new car, but the other voice in your head says you don t really need a new car, not now anyway. It s still a luxury, nice to have but not really necessary. You probably have other priorities. So you live with the need for a while, but then something else happens. You suddenly reach a decision that you ve had enough. The voice in your head changes from: I should get a new car to I m looking for a new car. One day it was I should, the next day it s I am. So you start visiting the dealerships and researching cars online. At this point you narrow down your search to the type of car that you re going to buy. It s now a question of where to buy, price, availability, color, funding, etc. You re at the purchasing stage. Finally, you drive out of the dealership in your new car. You have become somebody s customer. You can probably relate to this simple example

3 The Parallel Marketers Journey The role of the Marketer is to facilitate the Buyers Journey by helping them smoothly transition from one Buyer Journey Stage to the next. The table below shows the Buyers Journey and the role of marketing seen side by side. Buyers Journey Unaware / Untroubled Shown Interest Problem Established Looking At Solutions May Purchase Become a Customer Role of Marketing Establish Contact / Generate Interest Establish Problem Exacerbate Problem + Introduce Solution Offer Trial or Demo Smooth out Implementation issues Ensure Customer Satisfaction + Look for Referrals An Alternative Example of the Car Buyers Journey Let s now go back to our car example, but this time we have a car dealership which is capable of Buyers Journey Marketing: You re back in your BMW (why not), driving along, straight past the dealerships and the billboards advertising cars. By now you ve long forgotten some of the extra questions you answered when you first bought the car. Questions like How long did you have your last car? What other types of car were you considering before you bought this one? Could we have your address? Then out of the blue, you get an from your BMW dealership. It s been 15 months since you bought your car, they remind you. Please click here to see a graph of how BMW resale values decline after 18 months. Interesting, you think to yourself. Whether you click on the link or not, something has changed. They ve planted an idea in your head that wasn t there when you woke up in the morning. As you drive to work, you start noticing cars again. You re starting to show interest. You get another . You ve now got 6 weeks left before you reach the 18 month limit after which your car value is going to decline, or in other words, after which you re going to have a problem. You didn t have a problem six weeks ago, but now you ve got one and it s getting worse. The next lets you know that as a valued customer, your car dealership will guarantee to provide you with a 20% better exchange value for your old car if you buy your new car through their dealership network. They re now offering to solve the problem which they created. Furthermore, they ve now started talking about your old car. It s not just your friends anymore. Five days later you get a phone call. It s the Finance Arm. Lucky you, you ve been given a preapproved car loan for $50,000 which you can draw on any time in the next 6 months. They re not putting pressure on you, they re just facilitating your Buyers Journey. Your next shows you a series of pictures of cars you like (remember they asked which other types of cars you considered before you bought the BMW). The prices look reasonable, but then they usually do when you ve got $50,000 in your virtual back pocket. You click on some of the pictures to get more detail. Next comes the phone call. A friendly voice offers to bring one of the cars, you just clicked on, to where you work so you can give it a test drive during your lunch break. You can hardly refuse

4 Two weeks later you park your new Audi in the driveway. It feels good. You re happy. It s a good job those nice people at the Dealership solved your car problem!!! OK, so please forgive the poetic license. The purpose of this scenario is to give you a feel for what Buyer Journey marketing might be like. The important points to take note of are: It was a multi-phase, rather than single-phase marketing program It was pre-planned and well coordinated In this Buyer Journey, multiple channels were used The timing of the campaign was orientated around the buyer, not the seller The challenge, of course, is to adapt Buyer Journey thinking to your own products and services. Let s now examine the 6 key concepts of the Buyers Journey, which as Marketers we need to be aware of. The 6 Key Concepts behind the Buyers Journey 1. You need to develop different marketing messages for each and every stage of the Buyers Journey As Buyers move through the Journey, they need to make different decisions. It therefore makes sense that you should tailor your marketing communications to address each of those decisions at the time that it is relevant to the Buyer. 2. You have to know which stage of the Journey your prospects have reached Obviously, if you are going to be able to send the right marketing messages at each stage of the journey, then it is going to be essential that you know exactly who has reached each stage of the journey and when. 3. Individuals in the same company may be at different stages of the same journey An important realisation that comes with the Buyers Journey is that it is a process that goes on in the heads of individuals. Decisions are not actually made by corporations, they are made by individuals in corporations and those individuals may be making decisions based on different information. As an example, you probably know of a situation where one individual in a prospect company is clearly at the Looking for a Solution stage, yet they have colleagues who don t even seem to realise that there is a problem. In this scenario, you should provide the right information to those that don t yet realise there is a problem, so that they can start to make better decisions. 4. Individuals start the Buyers Journey at different times and travel at different speeds The fact is that your prospects do not discover you at the same time. They begin their Buyers Journey at different times and depending on their situation, they will progress along your Buyers Journey at different speeds

5 5. You can t skip steps in the Buyers Journey And if you try to skip steps in the Buyers Journey then you will create resistance from the Buyer. As an example, if you attempt to demonstrate your technology to a prospect before they recognise a need for your type of a solution then, they will generally fail to see that it is relevant to them and will therefore resist your presentation. 6. If you don t have anything to say, say nothing In our second Car Buyers example, the dealership waited 15 months before their automated marketing system woke up and began sending out their multi-phased marketing campaign. What is wrong with Traditional Marketing? Now that we are familiar with the Buyer Journey concepts, lets consider how traditional marketing approaches work or, as we shall soon see, usually do not work. Traditional mass marketing approaches have the following problems: A. Mass marketing is Single-Phase rather than Multi-Phase In a typical campaign, you send out say 10,000 messages that are all the same. It is one message. The next time you communicate with your prospects, you send out another message to your 10,000 prospects. However, according to the first principle of the Buyers Journey, you need to send out different messages for each and every stage and to do this you need to know which stage each prospect has reached. And this leads us to this question: How do you keep track of all your prospects simultaneously and ensure that you send each of them the appropriate information at exactly the right time? The fact is that most Marketers can not do this. Why not? Because even if they know when an individual reaches a new stage of the Buyers Journey, they don t have the automated system capability to implement a campaign based on the needs of a single individual. B. Mass marketing only works with large groups Mass marketing approaches, by definition, are most appropriate when used with large groups. For most companies, the largest number of prospects will be found at the initial unaware stage. After that, the numbers reduce as you go up the Buyers Journey. For this reason, most Marketers concentrate their efforts where they have the largest numbers, because that is what their systems are capable of

6 But: The unaware stage is not necessarily where most Marketers should be concentrating. This means that the later stages of the Buyers Journey are often ignored. And, finally, you shouldn t be wrongly guided by inadequate systems in the first place. C. Mass marketing lacks consistency Mass marketing approaches are run as separate campaigns, rather than as a single marketing process. There are usually gaps between the campaigns, which reduces consistency. If marketing is not consistent then lead generation will not be consistent. This results in the sales roller coaster effect. The pipeline dries up, sales teams focus on existing clients looking for easy up-selling opportunities, forecasts become increasingly inaccurate, sales targets are missed and management start to wonder what happened Given that traditional marketing is essentially random in nature, you would have to be mad to think it will work most of the time! So let s look at the alternatives Applying Automated Marketing Technologies to the Buyers Journey There are 3 Marketing technologies which can be applied to assist prospects travel along their individual Buyers Journey, which are: Logical Campaigns Active Surveys Smart Responses These are enabling technologies, in that they enable you to do a kind of marketing which you will otherwise be unable to do. Automation Technology 1: Logical Campaigns A Logical Campaign is a series of campaigns which are sent to an individual prospect by an automated marketing system. Each campaign is known as an element of the Logical Campaign. These campaigns can be multi-channel, which means they can include s, phone calls and direct mail. In general, you would create a Logical Campaign for each stage of the Buyers Journey. A key feature of Logical Campaigns is that they are able to re-adjust themselves according to the behavior of the Prospect and the Logical Rules of the campaign. In the example shown in the screen shot below, the first campaign (P012) will be sent out. The system will then wait 14 days (the interval) before deciding what to do next. In this case, the system would check to see if the prospect has responded to the campaign. If not, then the system will check the repeats (set to 1) and send out a repeat . If the prospect has already responded to this campaign, then the system will send out the second element of the campaign. The Logical Campaign will continue until it runs out of campaign elements

7 Importantly, Logical Campaigns work on an individual level and the frequency of communications is controlled by the interval and not by a pre-scheduled date. This is important because prospects join the Buyers Journey at different times and travel at different speeds. How Logical Campaigns Work When you put someone into a Logical Campaign, the system simply puts the first element of the Logical Campaign into a campaigns table, together with a Logical ID number. The system then checks in each day to see if there are any s due to be sent out. If it finds an that should be sent, it first checks the rules of the logical campaign and responds accordingly. Automation Technology 2: Active Surveys Active Surveys are short 3 or 4 question surveys which are attached to the bottom of campaign registration forms. See below

8 They can be attached to any type of campaign but are typically used with events, white papers and webinars. Active Surveys are usually run in series so that when a prospect has completed Survey 1, the system recognises this and the next time they respond to a campaign, the system provides them with Survey 2. And then Survey 3, etc. Active Surveys are particularly effective because they have such high response rates. This is because (a) they are short and (b) people want to complete them because there is something in it for them, such as, they want to register for the Event or the White Paper that you are offering. Active Surveys are used in 3 ways: 1. Diagnostic Questions Active Surveys are used to ask diagnostic questions that can help you determine the current capability of each prospect. Where you find there is a capability gap which matches your solution, you will have gained powerful evidence that the prospect has a problem which you can solve. This should be one of the pre-requisites of a Sales Ready Lead. Your Sales team will need this extremely valuable and otherwise hard to obtain information to facilitate the later stages of the Buyers Journey. This will have a positive impact on reducing sales cycle times. 2. Profile Scoring The idea behind customer profiling is that you identify the key characteristics of your best customers, so that you can identify prospects that share those same characteristics. Basically, you re looking for more of the same. Profile Scoring use survey responses to compare the characteristics of your prospects with the known characteristics of your best customers. Profile scoring allows you to assign a number of points to each survey response. So as a simple example, you might ask the question: Do you have an XYZ problem?, and then allocate 10 points if someone said Yes and 0 points if they said No

9 Profile Scores can be combined into aggregate results, which is useful because it allows you to rank your prospects by order of their overall percentage score. As an example, you might rank the top 20% of respondents as Hot Leads, the next band of 60% as Warm Leads and the bottom 20% as Cold Leads. You can then allocate greater resources to the Hot Leads and qualify out the Cold Leads. But most importantly of all, Profile Scoring will save you time and money because you will not be wasting valuable and expensive resources (such as your sales people) on prospects that do not fit your correct profile. 3. Smart Responses Active Surveys provide survey questions which can then be used to trigger Smart Responses, as described below. Automation Technology 3: Smart Responses There are two types of Smart Responses: 1. Smart Survey Responses, which are triggered when a prospect provides a specific response to an Active Survey question. 2. Smart Campaign Responses, which are triggered when a prospect responds to a specific campaign, such as a white paper or webinar. In both cases, you can choose to have the system initiate any combination of the following actions. BDM This option simply sends an notification to the BDM that has been assigned to that prospect. If no BDM has been assigned, then the will be sent to the System Administrator. Example: You might ask if a prospect would like you to contact them with a view to organising a meeting. If they say Yes, then you could have the system their assigned BDM to let them know that they have requested contact. Convert Lead Status This option allocates a Lead Status to a respondent. Example: You could ask someone the question: Are you currently looking for a solution and if they say Yes, you could give them a lead status of Looking for Solution. Add List Code This option attaches a list code to the respondent. Example: You can ask someone if they play Golf. If they say Yes, then you can give them a list code of Golf. You can then easily invite them to your Corporate Golf Day. Send Campaign This option sends the individual the specific , you chose, on the next day

10 Example: You can ask someone if they would like you to send them your product brochure. If they say Yes, then the system will send them the brochure on the next day. Insert into Logical Campaign This option puts an individual into the Logical Campaign. Example: If a prospect downloads one of your thought leading White Papers as a result of doing a Google search, then you might automatically insert them into a Logical Campaign designed for the Shown Interest stage of your Buyers Journey. Insert into Telemarketing Campaign This option puts an individual into a Telemarketing Campaign. Example: If someone indicates that they are a warm lead, then you might have them inserted into an ongoing telemarketing campaign. In the example shown in the screen shot below, the smart response options that have been chosen are to change the prospects lead status to Looking at Solutions and to insert them into a Logical Campaign designed for the Buyer Journey Stage of Looking at Solutions. This is a typical example as it shows how you use Smart Responses to control the movement of prospects between one Buyer Journey stage and the next. This is a critical point

11 Developing your own Buyer Journey Marketing Strategies Now that you understand how the automation technologies work, you can begin planning your own Buyer Journey strategies. This is a creative process. Here are a few tips to get you thinking: 1. Consider Reality The Buyer Journey example described in this white paper is theoretical. There is nothing wrong with that except that it might not match the buyer journey of your typical prospects. So your first task is to map the typical journey of your prospects. To do this, look back. Talk to customers and find out how they were thinking when they were prospects. Talk to your sales team as they will have additional insights. 2. Develop Evidence Based Milestones. If you decide to move a prospect from one Buyer Journey stage to the next, then you should make sure that as far as possible you have hard evidence to back up that decision. Without hard evidence you are likely to make the mistake of moving prospects to the next Buyer Journey stage too early and in error. 3. Focus on Establishing the Problem In our experience, most clients have the greatest difficulty in moving prospects from the Shown Interest stage to the Problem Agreed stage. We call this bridge, the Graveyard of your Future Success. You should have a long hard think about the strategies you are going to put in place to facilitate this section of the Buyers Journey. 4. Write your own Buyer Journey Story Re-read the second Car Buyer Journey, then immediately write your own Buyer Journey Story suitable for your products and services. Free up your imagination for a while. It will help you to refine the way you think about your marketing. Good luck. What to do next? Having read this white paper you are now faced with a number of choices. So what are you going to do next? We would recommend that you request a demo of one of the StrategyMix Systems. See below for further information

12 Live and Online Demonstrations To fully appreciate the power and ease of use of StrategyMix Express, it is best to see a live demonstration, which can be easily arranged by contacting your StrategyMix representative or via the StrategyMix Website. This document will, however, describe the key features of the system and give you an indication of what s possible. For more information, please visit our website or contact you local representative: Audrey Schneider Streams Team Effectiveness & Marketing Solutions in Flow mobile: +49 (0)

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will

More information

Prospecting Scripts. 2 keys to success in Real Estate

Prospecting Scripts. 2 keys to success in Real Estate Prospecting Scripts 2 keys to success in Real Estate 1. TALK TO PEOPLE 2. ASK THE RIGHT QUESTIONS 1. Door-knocking or cold calling properties around a new listing (inviting them to a property preview)

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

How to generate better leads that your sales team can close. Written By: Victoria Dyke

How to generate better leads that your sales team can close. Written By: Victoria Dyke How to generate better leads that your sales team can close Written By: Victoria Dyke Introduction It isn t uncommon for companies to rely on their sales teams to call for leads, however the days of making

More information

Club Accounts. 2011 Question 6.

Club Accounts. 2011 Question 6. Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

When & Where CREDIT. to Apply for. How to Know. Discover when your credit is good enough to get approved FIX YOUR CREDIT YOURSELF HOW TO

When & Where CREDIT. to Apply for. How to Know. Discover when your credit is good enough to get approved FIX YOUR CREDIT YOURSELF HOW TO HOW TO FIX YOUR CREDIT YOURSELF (without an attorney) How to Know When & Where to Apply for CREDIT Discover when your credit is good enough to get approved Introduction Now that you ve been through the

More information

A personalised approach to Home Insurance

A personalised approach to Home Insurance A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater

More information

Sales Lead Brokerage Profit Plan Bonus Document

Sales Lead Brokerage Profit Plan Bonus Document Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

How To Sell Your Home Quickly At No Cost To You

How To Sell Your Home Quickly At No Cost To You How To Sell Your Home Quickly At No Cost To You Proven Step-By-Step Strategies For Selling Your Home, Land Or Property Quickly At No Cost To You Brought to you by: How To Use This Special Report This special

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Software Outsourcing - Software Development. info@westtownwebservices.com

Software Outsourcing - Software Development. info@westtownwebservices.com Hi I m Tony Radford from West Town Web Services. We area UK based great value, high quality software development and outsourcing solutions business. If you need software built or looked after please get

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Hairy Goat D E S I G N

Hairy Goat D E S I G N Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Increasing Business Performance through Predictive Analytics

Increasing Business Performance through Predictive Analytics Increasing Business Performance through Predictive Analytics Many companies already run well-controlled, lean processes and so they are increasingly turning to their data as a new means of competitive

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

Generating Leads While You Sleep

Generating Leads While You Sleep Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Moving from tactical to strategic B2B marketing

Moving from tactical to strategic B2B marketing Moving from tactical to strategic B2B marketing Introduction The definition of Marketing is The Management process which identifies, anticipates and satisfies customer requirements efficiently and profitably.

More information

SMS Messaging Guide for Schools, Universities, and Educational Professionals

SMS Messaging Guide for Schools, Universities, and Educational Professionals SMS Messaging Guide for Schools, Universities, and Educational Professionals How to use SMS messaging to grow your business while saving time, money and aggravation Why should you use SMS messaging? When

More information

The Ultimate Guide to B2B Telemarketing

The Ultimate Guide to B2B Telemarketing The Ultimate Guide to B2B Telemarketing Contents What is Telemarketing?... 3 Data...4 What data do you need?...5 How to keep your data clean...6 The telemarketing campaign messaging... 7 The call...9 How

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

Business development for accountants and solicitors: how to make winning new business a part of your dayto-day

Business development for accountants and solicitors: how to make winning new business a part of your dayto-day Business development for accountants and solicitors: how to make winning new business a part of your dayto-day activities The ability to generate business is not so much an afterthought for professional

More information

BENEFITS OF THE INBOUND MARKETING PROGRAM

BENEFITS OF THE INBOUND MARKETING PROGRAM BENEFITS OF THE INBOUND MARKETING PROGRAM Make more money The company already routes leads to brokers through various channels, but the inbound department generates more, different, high quality leads.

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Agent s Handbook. Your guide to satisfied customers

Agent s Handbook. Your guide to satisfied customers Agent s Handbook Your guide to satisfied customers Introduction LiveChat is a tool that facilitates communication between a company and its customers. Agents who wield that tool use it to make customers

More information

One View Of Customer Data & Marketing Data

One View Of Customer Data & Marketing Data One View Of Customer Data & Marketing Data Ian Kenealy, Head of Customer Data & Analytics, RSA spoke to the CX Network and shared his thoughts on all things customer, data and analytics! Can you briefly

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

white paper Tracking Phone Leads: The Missing Piece of Marketing Automation

white paper Tracking Phone Leads: The Missing Piece of Marketing Automation white paper Tracking Phone Leads: The Missing Piece of Marketing Automation Tracking Phone Leads: The Missing Piece of Marketing Automation 21 Executive Summary Marketing organizations today including

More information

5 Free Marketing Tips for your Business Any Kind Of Business

5 Free Marketing Tips for your Business Any Kind Of Business 5 Free Marketing Tips for your Business Any Kind Of Business By Sean Usher Marketing is selling a prospect on an idea before they make a decision. Its can be subtle compared to the hard sell, but its about

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize

More information

How to Sell Your House Fast: Your Guide to Selling Your House Even If You re Not a Sales Person

How to Sell Your House Fast: Your Guide to Selling Your House Even If You re Not a Sales Person How to Sell Your House Fast: Your Guide to Selling Your House Even If You re Not a Sales Person Are you still trying to sell your house? This report is all you need to guide you through everything you

More information

Email Marketing is Dead Unless it s Intelligent

Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent I don t know how many times I have heard people say cold calling is dead. In fact, I ve been known to say

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

Your Complete CRM Handbook

Your Complete CRM Handbook Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM

More information

Sailing Solo. By Daniel J. Siegel

Sailing Solo. By Daniel J. Siegel Sailing Solo By Daniel J. Siegel 30 the philadelphia lawyer summer 2009 One lawyer s journey into the sea of practicing alone can do it. That s what my wife said when I was deciding whether to open my

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

USING THE PHONE TO PROMOTE YOUR BUSINESS

USING THE PHONE TO PROMOTE YOUR BUSINESS OWEN MORRIS Smart Marketing Bulletin Aug / Sep 2008 USING THE PHONE TO PROMOTE YOUR BUSINESS If you want to drive your business forward, get on the phone! Using the telephone to support your sales, marketing

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

ESP MARKETING TEACHER S NOTES

ESP MARKETING TEACHER S NOTES Teacher s notes: Level 1 (Intermediate) ESP MARKETING TEACHER S NOTES Worksheet A A. Vocabulary With stronger students, don t give them the correct answers until they have read the text and have had a

More information

Seven Things You Must Know Before Hiring a Real Estate Agent

Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things You Must Know Before Hiring a Real Estate Agent 1 Introduction Selling a home can be one of the most stressful situations of your life. Whether you re upsizing, downsizing, moving across the

More information

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns

Guided Voicemail Scripting Toolkit. A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail Scripting Toolkit A guide to conducting well-run Guided Voicemail campaigns Guided Voicemail - Scripting Toolkit P a g e 2 Virtual Causeway 22 King Street South 5 th Floor Waterloo, ON

More information

Welcome to the ALT call center

Welcome to the ALT call center Welcome to the ALT call center Please make sure that you go through this entire document and set up everything before you get started taking calls in the call center. Once you have everything set up and

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

WELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858

WELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.

More information

Best in Class Customer Retention

Best in Class Customer Retention Take your business to the next level Best in Class Customer Retention A 5% Improvement Can Double Your Bottom Line Profits Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization,

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Mortgage Secrets. What the banks don t want you to know.

Mortgage Secrets. What the banks don t want you to know. Mortgage Secrets What the banks don t want you to know. Copyright Notice: Copyright 2006 - All Rights Reserved Contents may not be shared or transmitted in any form, so don t even think about it. Trust

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

In Person Mobile Website Selling Script In Person Cold Call or Appointment

In Person Mobile Website Selling Script In Person Cold Call or Appointment In Person Mobile Website Selling Script In Person Cold Call or Appointment 1. PERSONAL INTRODUCTION Upon Entering Business Crack a BIG SMILE on your face Good Morning (or Good Afternoon) I am looking for

More information

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them)

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords

More information

Basic Sales Training

Basic Sales Training Basic Sales Training Basic sales training for people new to sales, and self employed and small business owners that sell products and services. This free sales training program from www.sales-training-sales-tips.com

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.

So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make. Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten

More information

DEFINE YOUR SALES PROCESS

DEFINE YOUR SALES PROCESS DEFINE YOUR SALES PROCESS TO GROW YOUR BUSINESS Internet Marketing 101: How Small Businesses Can Compete with the Big Guys DEFINE YOUR SALES PROCESS TO GROW YOUR BUSINESS A strong and effective sales team

More information

Introduction to Demand Generation Systems David M. Raab Raab Associates Inc.

Introduction to Demand Generation Systems David M. Raab Raab Associates Inc. Introduction to Demand Generation Systems David M. Raab Raab Associates Inc. What is a demand generation system? The short answer is, it s a system designed to help marketers acquire, nurture and distribute

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

How to Use Easyhits4U

How to Use Easyhits4U How to Use Easyhits4U Table of Contents 1. What are Traffic Exchanges? 1a. What Makes a Good Traffic Exchange? 2. How to use EasyHits4U 2a. Surfing to Earn Credits 2b. Adding a New Site 2c. Assign Credits

More information

Don t put it off! Five reasons why you shouldn t defer

Don t put it off! Five reasons why you shouldn t defer 1 Don t put it off! Five reasons why you shouldn t defer your CRM project Don t put it off! Five reasons why you shouldn t defer your CRM project 85% 25-30% Here s a frank disclosure: many businesses that

More information

How to Start Your Own Hosting Company for Free!

How to Start Your Own Hosting Company for Free! How to Start Your Own Hosting Company for Free! Starting your own hosting company for free is nice, but it gets even better. Imagine that your hosting company only takes a couple hours to set up. Imagine

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

Events. Sponsorships Website PPC Webinars. The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success

Events. Sponsorships Website PPC Webinars. The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success Events Sponsorships Website PPC Webinars The Ultimate Guide to Lead Source Strategy and Management 10 Steps to Measuring Marketing Success Guide to Lead Source Management An Introduction Page 2 How Can

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

NINE. Coaching Tips. for Sales Managers to Drive Better Sales Funnel Results

NINE. Coaching Tips. for Sales Managers to Drive Better Sales Funnel Results NINE Coaching Tips for Sales Managers to Drive Better Sales Funnel Results Series on Maximizing Performance with the Sales Funnel Reference Guide Introduction... i Tip One Commit to a funnel inspection

More information

FEBRUARY 2013 IN THIS EDITION

FEBRUARY 2013 IN THIS EDITION Hi there, Where is your online marketing heading for 2013? This month our customer conference call was tasked with helping customers answer this rather involved question. Over the next 11 months you can

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

March BY JULIAN POULTER LAMP-360 MARCH 2013 WHITEPAPER: LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES WWW.LAMP-360.COM

March BY JULIAN POULTER LAMP-360 MARCH 2013 WHITEPAPER: LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES WWW.LAMP-360.COM March WHITEPAPER: LEAD SCORING 2013 LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES BY JULIAN POULTER LAMP-360 MARCH 2013 WWW.LAMP-360.COM Version 1 Page 1 of 12 Contents 1. INTRODUCTION: WHAT

More information

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great!

UNTOLD MAP SECRETS. Are you a MyAdvertisingPays member? Great! UNTOLD MAP SECRETS The Guide for online marketing newbies Are you a MyAdvertisingPays member? Great! Do you know that you can earn money by using the advertising system of MyAdvertisingPays but you have

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

THIS HAD BETTER BE GOOD

THIS HAD BETTER BE GOOD THIS HAD BETTER BE GOOD A nd trust me, it is. What would you think if I told you that you can make an international call of high quality sound, and it would cost you nothing? I know, it sounds like one

More information

How to Generate More Referrals Automatically

How to Generate More Referrals Automatically How to Generate More Referrals Automatically BLUELEAF S ALL-IN-ONE CLIENT ENGAGEMENT SOFTWARE... BRINGS YOUR REPORTING & DATA WORLDS TOGETHER IN ONE, POWERFUL, INTEGRATED PACKAGE ACCOUNT AGGREGATION CLIENT

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

31 TIPS FOR GENERATING B2B WEBSITE LEADS

31 TIPS FOR GENERATING B2B WEBSITE LEADS 31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint

More information

OBJECTIVES. The BIG Idea. How do I register for the ACT? What do I need to know for the test day? ACT Registration

OBJECTIVES. The BIG Idea. How do I register for the ACT? What do I need to know for the test day? ACT Registration ACT Registration 3 Taking Tests The BIG Idea How do I register for the ACT? What do I need to know for the test day? AGENDA Approx. 45 minutes I. Warm Up: ACTing Ahead (5 minutes) II. ACT Registration

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information