Bachelor of Communication (Professional Communication)

Transcription

1 Bachelor of Communication (Professional Communication) Full-time / Part-time Sheena Phua Student The programme is developed and awarded by RMIT University, Australia.

2 CONTENTS Message from RMIT University and SIM 01 RMIT University 02 Singapore Institute of Management (SIM Group) 03 RMIT s Flagship Programme 04 Programme Information 05 Module Outline 10 Application & Admission 13 SIM STUDENT LIFE 15 VIBES Why Study at SIM Global Education 16

3 MESSAGE FROM THE DEAN, SCHOOL OF MEDIA AND COMMUNICATION, RMIT UNIVERSITY RMIT s School of Media and Communication is excited to bring the Professional Communication programme to SIM. Offered in Melbourne, Vietnam and Singapore, Professional Communication is the university s flagship global and interdisciplinary communication degree. At SIM your coursework will offer a unique opportunity to engage in professional training that meets the demands of the contemporary media and communications industries. Professor Martyn Hook MESSAGE FROM CEO, SIM GLOBAL EDUCATION Welcome to SIM Global Education (SIM GE) - the premier institute of higher learning that offers you a uniquely enriching educational experience that prepares you for an exciting future anywhere around the globe. SIM GE is the largest and leading private educational institution in Singapore, reputed for its high standards and vibrant student experience. It is part of the SIM Group which was set up in 1964 on the initiation of the Singapore Economic Development Board and has over 50 years of strong track record in developing manpower to support Singapore s economic growth. As a gateway to the world, SIM GE offers a wide range of high quality transnational academic programmes from universities and institutions from the US, UK, Australia and Switzerland. Through our strategic partnerships with these institutions to offer their programmes in Singapore - right in the hub of happening Asia - you can benefit from a world-class global education without the costs and challenges of studying too far away from home. At SIM GE, we are committed to delivering a holistic education that empowers individuals to be a positive force in their fields and hopefully, also in the community they live in. The rigour of our programmes builds the intellect and skills needed to thrive in a complex and fast-changing world. Through the interaction with students from diverse backgrounds and cultures in a vibrant environment, and through participating in a vast range of sporting and artistic activities, our students also learn beyond the classroom, nurturing an embracing heart and a resilient spirit. At SIM GE, we want to inspire in you the passion to learn and excel, and to challenge you to not just realise your full potential but to reach for bigger goals. I invite you to come and be part of our fraternity of over 110,000 graduates and alumni and 23,000 students, and discover how, like them, you can fulfil your aspirations by embarking on an exciting educational journey with us. Dr Lee Kwok Cheong 1

4 RMIT UNIVERSITY RMIT s Swanston Academic Building opened in July 2012 RMIT is a global university of technology and design, focused on creating solutions that transform the future for the benefit of people and their environments. RMIT enjoys an international reputation for excellence in professional and practical education, applied and innovative research, and engagement with the needs of industry and the cities in which it is located. One of Australia s original educational institutions founded in 1887, RMIT University is now the nation s largest and most internationalised tertiary institution with more than 82,000 students. From the outset, staff and students have been drawn to RMIT by its strengths in teaching and research, its industry linkages and its reputation for creativity and innovation, as well as by the talent and vision of its academic leaders. With three campuses in Melbourne, two in Vietnam and a centre in Barcelona, Spain, RMIT is a truly global university. RMIT also offers programmes through partners in Singapore, Hong Kong, mainland China, Indonesia, Sri Lanka, Spain, Belgium and Germany, and enjoys research and industry partnerships on every continent. The Singapore Institute of Management (SIM Group) is RMIT s oldest and largest offshore partner. Of our total student population, 15 per cent are international students in Australia and 24 per cent are international students outside Australia, including 7,000 at RMIT Vietnam. At the inaugural International Education Awards in Victoria, Australia, RMIT received the Premier s award for international education provider of the year and the award for Excellence in International Education (University). RMIT prides itself on the strong industry links it has forged over its 128-year history. Collaboration with industry is integral to the University s leadership in applied research and education, and to the development of highly skilled, globally focused graduates. RMIT is a leader in engineering, accounting and finance, computer science and information systems, communication and media studies, psychology, education, law and economics. 2 RMIT has a 5-Star QS ranking for excellence in higher education and is ranked among the top 15 Australian universities (2014 QS World University Rankings). We are 32nd in the world among universities less than 50 years old (2014 QS Top 50 Under 50 index). About the School of Media and Communication The School of Media and Communication is at the forefront of media and communication education, research and practice. The School is committed to building an internationally oriented, industry relevant and intellectually vibrant community of students, educators, professional media-makers, creative practitioners and communication designers, such that our students will thrive and grow in their chosen areas of expertise. Industry and community connections have been a hallmark of RMIT s value system since its inception almost 130 years ago. The School of Media and Communication maintains this principle as a key to the success of our teaching programmes, the employability of our students on graduation, and the innovations in our research projects. Our media connections inevitably reflect the variety of our programmes and discipline clusters: we have, for example, maintained a mutually beneficial relationship with a Melbourne broadcaster, Triple R, since the station s first transmission in We have a more recent but equally exciting relationship with SYN FM, operating from a studio situated on campus, and Channel 31. In the field of Communication Design our graduates are employed as designers and strategic leaders at a range of international design and service organisations. The School s programmes are wide-ranging but are all focused on the business of making meaning in the contemporary world. They include Communication Design, Games Design, Animation, Music Industry, Screen, Media, Photography, Creative Writing, Public Relations, Journalism, Advertising and Professional Communication. All our programmes are consistently among the most highly sought-after in Australia.

5 SINGAPORE INSTITUTE OF MANAGEMENT (SIM GROUP) Our Vision To be the Centre of Leadership and Management Excellence, and the Embodiment of Lifelong Learning. Our Mission Spearhead management thought leadership Be the preferred strategic partner of corporations in maximising return on human capital Be the choice provider of continuing education to individuals Transform SIM into a regional brand Our Purpose To open doors in life through education opportunities To support SIM Group s social mission Our Core Values Trust and Respect for the Individual Teamwork Open and Timely Communication Performance Excellence Spirit of Innovative Adventure Our Culture An open culture where staff trust and respect each other; embrace change and seek ways to innovate; learn and work together as a team. Our Commitment To our Members We care for our members, recognise their importance, and strive to raise the prestige of their membership. To our Customers We value our customers and commit ourselves to actively improve our services and products. To our Employees We care for our people by creating a conducive work environment, helping them to balance family and work commitments, recognising their contributions, and developing them to their full potential. To our Community We honour our social obligations and pledge to be a good corporate citizen by always acting professionally and ethically in all matters. Our Quality Policy Quality and excellence have always been the driving force behind SIM. The Singapore Institute of Management (SIM Group) is the leading provider of higher education and professional training in Singapore, reputed for its dedication to lifelong learning and high standards and quality. Founded in 1964 under the initiation of Economic Development Board to support Singapore s economic development, we are today a diverse and vibrant organisation with a wide range of programmes and services. We are also a membership-based organisation with more than 50,000 individual and corporate members. Our extensive range of membership programmes, activities and resources provide an important nexus for students and members to network and learn. The SIM Group offers its core services through three educational brands: SIM University SIM University is Singapore s only private university and its mission is to create excellence in lifelong education through a uniquely-designed learning experience that equips learners for a better future. Home to more than 13,000 students, SIM University adopts a flexible and practice-focused learning approach and offers more than 50 academic programmes in various disciplines. Eligible students taking SIM University s undergraduate programmes enjoy government subsidies and access to government bursaries, tuition fee and study loans. SIM University is a not-for-profit university and the SIM University Education Fund has been a Singapore Institution of a Public Character (IPC) since September SIM Global Education Students can choose from a wide range of high-quality overseas degree programmes made available through SIM s partnership with established international universities and institutions from the United Kingdom, United States, Australia and Switzerland. Most of the students are full-time students, but SIM Global Education also offers part-time programmes that cater to working adults. Offering over 70 academic programmes, its enrolment stands at 23,000, with about 3,000 foreign students. SIM Professional Development Over 11,000 professionals benefit annually from the vast selection of short executive training programmes offered by SIM Professional Development. Its customised in-company training programmes help companies optimise effectiveness in various fields of management and human resource development. 3

6 RMIT S FLAGSHIP PROGRAMME RMIT University s flagship Bachelor of Communication (Professional Communication) degree has attracted international students since the early 1990s. The School of Media and Communication prepares students to become leaders in the global media and communication industry. Our alumni work in prominent positions in Asia, US, Europe and Australia and many of our graduates play key roles in business, government and non-governmental organisations at national, regional and international arenas. RMIT s communication programmes integrate the skills that industry requires with a nimble approach to the technologies that allow information delivery to be increasingly immediate, sophisticated and accessible. Our teaching practices provide students with opportunities to learn by doing in an authentic workplace environment, guided by academic staff who are also leading industry practitioners. Our specialised expertise in Media, Journalism, Film and Television, and Public Relations puts us at the forefront of the new media landscape. Our students and graduates have won national and international awards in photography, advertising, journalism, public relations, communication design and media. Furthermore, students and staff are engaged in meaningful and leading edge international research and education that aim to understand and solve real-world issues through media and communication. By launching the Bachelor of Communication (Professional Communication) at the Singapore Institute of Management Pte Ltd, we continue our tradition of providing students a professional education experience that offers them a clear pathway into the communication professions. RMIT s numerous 4 engagements with universities worldwide will also enhance our new offering in Singapore. As an international University of Technology, RMIT s global connections will provide an international experience to every student s learning and development.

7 PROGRAMME INFORMATION Introduction The Bachelor of Communication (Professional Communication) has been designed to enable those holding diplomas in communication studies or related fields, as well as school leavers wanting a career in the communications industry, to develop their skills and expertise and ensure industry relevance in their career. Programme Objectives The programme is a generalist communication degree designed to provide you with a professional education, including aspects of advertising and public relations. The programme aims to develop your knowledge of broader communication theories and issues, enhance your professional skills and locate your knowledge and skills within an Asian Media and Culture context. What You Will Achieve The Professional Communication programme provides a combination of practical training in communication and media with in-depth study of a number of selected areas. There are three strands of modules within the degree: Professional; Communication; and Contextual Studies. In the Professional strand, you will undertake modules in advertising and public relations. In the Communication strand, you will undertake modules that provide an overview of perspectives and issues within the broad field of communication studies. In the Contextual strand, you will undertake a sequence of modules in the humanities discipline Asian Media and Culture. These modules will assist you to develop an understanding of the application of media and communication in a socio-cultural context. Through this combination of general overview and in-depth engagement, a number of capabilities are developed. As a graduate of the programme you will be able to: situate your communication practice in a global setting; reflect critically and creatively in analysing problems and developing communications solutions; identify and evaluate communication practices within a social, political and economic context, demonstrating knowledge of ethical implications; research within a professional and academic framework; apply the practical skills required in one or more fields of professional practice within the communication industries; apply analytical skills in the fields of communication and media; and display leadership skills in the fields of communication and media. Programme Structure The programme is offered both full-time and part-time mode over a period of 2 years and credit exemptions will be granted to applicants who attained the relevant qualifications. The programme intake commences in July each year and each academic year consists of 2 main semesters, with duration of 4 months each commencing in January and July; and 2 intensive semesters with duration of 2 months each which commence in May and November each year. Students with advanced standing may be admitted into the programme either in the month of July, November, or January depending on their prior qualification (as indicated on the Full-time and Part-time admission criteria, page 6 and 7 of the brochure). The part-time programme is only offered to students with advanced standing. Learning Approach In this programme, students will experience a variety of learning and teaching approaches, in developing the skills of a media and communication professional. Learning and teaching approaches may include interactive lessons with case studies, online components, lectures with presentations, work-integrated learning, self-managed learning activities and other forms of learning approaches which prepare students for their professional practice. The programme utilises a range of assessment approaches to evaluate student learning against stated learning outcomes for the individual modules. Assessments may include written submissions such as essays, literature reviews, class tests, online publications; oral presentations; assignments and projects and other forms of assessment appropriate to the objectives of the programme. Feedback will also be given to aid students on how their learning are progressing against the specified learning outcomes and programme learning outcomes for each module, with strengths highlighted and recommendations given on areas for improvement. Students will also be given opportunities to provide feedback on the each module to enable ongoing development of learning and teaching content and processes. RMIT University has provided an online learning and information portal, myrmit, accessible at myrmitstudies for students with a central point of access to online learning resources. myrmit is an important and valuable communication tool for all students and staff. Students can log into myrmit to: access their student account access student information guide access RMIT University student forms. access online module materials via Blackboard view online resources and learning activities created by lecturers view results (via the Enrolment Online link) collaborate with RMIT University lecturers and fellow students Students are encouraged to access myrmit regularly to connect with the University. Minimum Class Size The minimum number to commence a class is 25, except for the part-time Category E entry where the minimum number to commence a class is 35. In the event that the minimum number is not met, the intake will not commence. The student will be informed 30 days before class commencement. 5

8 PROGRAMME INFORMATION Admission Criteria For entry into the Bachelor of Communication (Professional Communication) programme in Singapore, students must have successfully achieved one of the following qualifications outlined below: (1) 3 GCE A levels / 3 H2 passes with a minimum aggregate of 7 (A=5, B=4, C=3, D=2, E=1). (2) An approved Polytechnic Diploma from any of the local polytechnics. (3) An approved Diploma or Advanced Diploma from Singapore Institute of Management or other institutions. (4) An approved Degree from RMIT University or other institutions. (5) Those with no Singapore qualification, but meet the RMIT University Criteria from their respective country of education study. The relevant International Admission criteria are listed as per the International Qualification Table found on page 7 of the brochure. For the detailed approved listing of local qualifications by RMIT University, please refer to the SIM GE website ( rmitprogrammes, click on the Bachelor of Communication(Professional Communication) programme, followed by the tab on Exemptions ) for the total number of modules required to be completed by students. The total number of modules that a student is required to complete will vary depending on their prior qualifications. All other qualifications not listed will be considered by RMIT University on case-by-case basis. Qualification Categories Information Qualification Category No of modules to complete Fees (w/gst) Duration (months) Full Time Programme Intake commence Intake complete Duration (months) Part Time Programme Intake commence A 24 S$44, Jul-15 Jun B 20 S$37, Nov-15 Jun Intake complete C 16 S$29, Jan-16 Jun Jul 15 Jun 17 D 12 S$22, Jul-15 Jun Jan 16 Jun 17 E 8 S$14,980 8 Nov-15 Jun Jul 15 Jun 16 The fees quoted for July and November 2015, and January 2016 intakes are based on S$1, per module. First semester fees are payable upon acceptance of offer. Subsequent semester fees payable before commencement of semester. The repeat fee per module is S$1, and not all modules will be offered in every semester. All fees are inclusive of 7% GST and exclude textbooks. Year of Study 1 Sem Duration Full Time Programme Part Time Programme 1 Jul - Oct Intensive Nov - Dec 2 Jan - Apr Intensive May - Jun 3 Jul - Oct MKTG1315 Introduction to Advertising COMM2282 Modern Asia COMM2283 Introduction to Public Relations GRAP2505 Visual Language* COMM2438 Communication and Social Relations* COMM2439 Professional Writing COMM2441 Communication Histories and Technologies* COMM2496 Public Relations Writing for the Media COMM2447 Specialist Public Relations GRAP2461 Understanding Advertising Media GRAP2504 Practice and Theory of Creativity COMM2286 Mass Media in Asia COMM2445 Television Cultures* COMM2279 Managing a Communication Business COMM2494 Media Ethics COMM2287 Asian Cinemas COMM2443 Communication Debates and Intensive Nov - Dec Approaches* 2 COMM2278 Asian Cybercultures COMM2294 Strategic PR Planning 4 Jan - Apr COMM2490 Client Management GRAP2462 Advertising Professional Practice I COMM2440 General News Reporting COMM2444 Adventures in Asian Popular Culture* Intensive May - Jun COMM2449 Complementary Skills for PR Practitioners *These modules are taught by RMIT lecturers while the rest are taught by Singapore-based lecturers. 6 COMM2438 Communication and Social Relations* COMM2447 Specialist Public Relations COMM2439 Professional Writing COMM2440 General News Reporting COMM2294 Strategic PR Planning COMM2490 Client Management GRAP2461 Understanding Advertising Media COMM2282 Modern Asia* COMM2441 Communication Histories and Technologies* COMM2449 Complementary Skills for PR Practitioners COMM2286 Mass Media in Asia COMM2287 Asian Cinemas COMM2443 Communication Debates and Approaches* COMM 2278 Asian Cybercultures GRAP 2462 Advertising Professional Practice I COMM2444 Adventures in Asian Popular Culture*

9 PROGRAMME INFORMATION International Qualifications (applicable for the Full-Time programme only) China : Senior Middle 3: 80% for best 4 subjects in Year 3 Hong Kong India : HKDSE: Minimum 16 points for 4 cores and 2 Electives : All India ISC: 70% for best 5 subjects HSC: 75% for best 5 subjects Indonesia : SMA UAN: Minimum average grade of 8.5 International Baccalaureate (IB) Diploma : Minimum score 27, minimum of 4 in English A1 or A2 would satisfy the IELTS/TOEFL requirements Japan : Upper Secondary School Certificate of Graduate (Kotogakko Sotsugyo Shomeisho) passed at GPA 3.5 Kazakhstan : Graduates of SIM DMS qualify to apply for direct entry to Year 2 Malaysia : STPM: Minimum average CPA of 2.67 (B-average) UEC: Minimum average GPA of 2.5 (B3 average) Myanmar : Graduates of SIM DMS qualify to apply for direct entry to Year 2 Sri Lanka : Sri Lankan A levels: Total of best 3 subjects with minimum B average South Korea : High School Diploma: Minimum 80% Thailand : Mathayan 6: Minimum GPA 3.2 Vietnam : Bangtot nghiep trung hoc pho thong: Minimum grade 8.5 (Admission for International students is also subject to the approval of the student s pass by the Immigration and Checkpoints Authority of Singapore (ICA).) English requirements: Applicants who have not achieved a minimum of C in General Paper (AO/H1 Level) or Knowledge and Inquiry at Singapore GCE (H2 Level) or equivalent must provide evidence of at least ONE of the following: IELTS (no band less than 6.0) TOEFL - Paper-Based = 580 (TWE 4.5) TOEFL - internet-based Test (ibt) = Overall score of 92, with minimum of 20 in all sections; Pearson Test of English (Academic) (PTE(A) = 58 (no band less than 50); Cambridge English: Advanced (CAE) = CAE Grade B (no band less than Good); Successful completion of a recognised approved Diploma qualification or higher where the language of instruction was English. 7

10 PROGRAMME INFORMATION Selection The selection process is undertaken by RMIT University. Only students who can demonstrate through their application that they are likely to perform at a high level and succeed in the programme will be accepted. The intention of the selection process is to continually maintain the quality of intake as the first priority. Academic Staff RMIT uses Singapore-based staff with demonstrated academic and professional competence. Singapore-based staff are supported by the University s academic staff who visit Singapore regularly for consulting, monitoring the programme, moderating assessment and conducting seminars or other teaching activities. This staffing model ensures that core content is relevant to students in their own setting. Regular performance appraisal of all staff participating in the programme ensures the quality of staff contribution. Assessment Assessment components vary from module to module and its requirements may include written submissions such as essays, literature reviews, class tests, online publications; oral presentations; assignments and projects and other forms of assessment appropriate to the objectives of the programme. The assessments dates are normally scheduled on weekly and monthly basis. The assessment dates and components are subjected to changes by RMIT university. Course Guide The syllabus details, objectives and learning outcomes, assessment requirements and recommended texts, are set out in an approved official course guide for each module in the programme. Programme materials will be available to you via myrmit, the student portal. Study Environment Besides lectures, methods such as projects, self-managed learning activities, and work-integrated learning are used to encourage flexible and independent learning. Class presentations, simulations and group assignments are used extensively to ensure that students develop personal qualities of clear thinking, resourcefulness, ability to work in a team and to perform under pressure. Module Pre-requisites All RMIT University programmes are designed to build student skills and capabilities and to facilitate knowledge acquisition in a structured manner. Consequently, many courses in RMIT University programmes build on knowledge that the student has obtained in earlier modules. These preceding modules are called modules prerequisites. You must pass all pre-requisite modules or be granted an exemption from the pre-requisite module by the programme director before you can enrol in subsequent modules. Rules and Regulations Students in the programme are subject to RMIT and SIM s rules and regulations governing academic progress and student discipline. Candidature Period The candidature period is the maximum time for the student to complete the programme. Students who fail to complete the programme within the candidature period will not be entitled to any refund. Student who exceeds his/her candidature period will not be allowed to enrol for module or remain in the programme, unless an extension to the candidature period is approved by the University. Qualification Category Full Time Programme Part Time Programme Duration Candidature Duration Candidature A 24 months 36 months - - B 20 months 30 months - - C 18 months 27 months 24 months 36 months D 12 months 18 months 18 months 27 months E 8 months 12 months 12 months 18 months Lectures and Location Lectures are normally conducted by RMIT University lecturers and Singapore-based lecturers. Lectures are typically of three hours duration with a break of between 10 to 15 minutes. Full-time Programme Lectures are normally held in the mornings or in the afternoons on weekdays. Part-time Programme Lectures are normally held in the evenings from 7.00pm to 10.00pm on weekdays and 9.00am to 5.30pm on Saturday. All lectures are held at SIM Headquarters, 461 Clementi Road, Singapore Attendance It has been proven that good attendance contributes significantly to the successful completion of modules and enhances the quality of the learning experience. SIM requires both international and local students to attend all scheduled lectures and activities. Under the SIM Attendance Policy, local full-time students are required to attain a minimum attendance of 75%. International students who are issued a student pass by the Immigration and Checkpoints Authority are required to achieve an attendance of 90%. Part-time students are encouraged to achieve an attendance of 75%. 8

11 PROGRAMME INFORMATION Programme Accreditation The Bachelor of Communication (Professional Communication) is a fully accredited Australian undergraduate university degree. Promotion / Academic Progress Students are usually allowed to repeat a module once only. Eligibility for Graduation Students will be considered as being eligible for the award of Bachelor of Communication (Professional Communication) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure. To receive their award at a graduation ceremony or in absentia, students will need to submit an application to graduate. Graduation Ceremony A degree conferral ceremony is held each year in Singapore. Degrees are conferred by the Chancellor of RMIT University or his/her representative. Career Opportunities and Further Study After Graduation Successful students will have the skills, industry-related knowledge and confidence to work in journalism, public relations, newspaper and magazine editing, corporate communications, marketing, management, specialist writing, communication research, market and audience research and other areas related to the communications industries. Graduates may further their studies in the Masters programme. Alumni Upon successful completion of the Bachelor of Communication, graduates will be eligible for membership of the RMIT University Alumni. For more information visit GENERAL INFORMATION Study Loans Students may obtain study loans from these banks and institutions under a course financing scheme (subject to approval). For loan enquiries and applications, you would have to deal directly with the bank or institution. For more information, please call: Maybank Tel: Website: POSB Tel: Website: RHB Bank Berhad Tel: Website: Interest-Free Instalment Plans When you charge above S$500 to your Citibank or OCBC Visa/ MasterCard, you can enjoy interest-free instalments of six or 12-months. Terms and conditions apply. For more information, please call: Student Portal SIM Student Portal is a website support which allows students quick access to up-to-date course information. This serves as an effective channel for the provision of academic and administrative support to students electronically. Students of this programme must have access to the Internet to use the available support. SIM Global Education (GE) Scholarship New or existing students enrolling for Bachelor s degree programmes under SIM GE may apply for the SIM Global Education Scholarship. Awards are granted to students with exemplary academic results or achievements in sports and arts. The scholarships are tenable for the minimum period required to complete the full/remaining course of study, as stipulated by the programme. The award covers tuition fees, examination fees, a fixed book allowance and other compulsory fees. The scholarship does not cover repeat fees and there is no bond attached to the scholarship. Citibank Tel: Website: OCBC Tel: Website: 9

12 MODULE OUTLINE MKTG1315 INTRODUCTION TO ADVERTISING The purpose of this course is to give you an overview of the advertising industry, its functions and practices, and an appreciation of its place within the broader communications context. In the course you will analyse and discuss examples of advertising, discovering best practice in the advertising industry, and exploring the processes involved in creating campaigns. You will examine advertising practice and processes: advertising agencies, advertising professional roles, advertising clients, target audiences, media, and strategic and creative thinking. An historical analysis sheds light on the important role social forces have played in the evolution of advertising. COMM2282 MODERN ASIA (Full-time programme is taught by Singapore-based lecturer; Part-time programme is taught by RMIT lecturer) This course forms the foundation for the major in Asian Media and Culture. It offers a critique of the supposedly universal values of Western modernity, while considering arange of questions and issues around the cultural, political, economic and media development of Asia. Some of the major questions this course asks are: What is modernity? Is there an Asian variety with an identity of its own? How are politics, economy and culture in Asia modernised? The course will encourage you to reflect on the diversity of Asian cultures. You will be encouraged to examine the political-economy, social and cultural aspects of Asian societies, particularly as they relate to issues of communication. You will also develop your critical thinking, research and writing skills, including reasoned and substantiated argument. COMM2283 INTRODUCTION TO PUBLIC RELATIONS This introductory course looks at the history, principles and practice of public relations. It examines the contexts in which PR practitioners work, and relates them to the ethical standards of the individual, the PR industry and society. The course examines what PR is, and how it has evolved. It looks at key areas of PR practice and specialisation, and discusses concepts and skills basic to PR, such as professional writing and presentation, strategy and planning. The course also looks at major issues facing the PR industry, including current/recent international trends and developments. GRAP2505 VISUAL LANGUAGE (Taught by RMIT University lecturer) The course introduces students to the fundamental concept of visual language as a way we see, think, read and communicate using printed (magazine and newspaper), iconic (pictorial) and kinetic (moving image) forms. It involves understanding how the human visual system works and how and why we respond to visual imagery in certain ways. The concentration of the course is on exploring how the visual elements come together to give media stories form, content and structure, and how visual impact is given to photographs, advertisements, posters, promotional material, and motion pictures through the deliberate application and use of visual technologies, techniques, materials, methods and mediums. The course touches upon but is not tied to, the science of signs (semiotics) - a field of study based on the premise that signs hold certain meaning or reading texts as in common in media studies. COMM2438 COMMUNICATION AND SOCIAL RELATIONS (Taught by RMIT University lecturer) In this course you will discover how communication and society are integral to each other. You will develop skills in describing, researching and analysing communication artefacts and the social relations they articulate, using techniques and conceptual frameworks developed within the field of communication studies. You will also reflect on the ways different communication disciplines interpret and approach the world. 10 COMM2439 PROFESSIONAL WRITING This module integrates work-based learning and academic learning, commonly referred to as Work Integrated Learning (WIL), which will allow you to solve authentic industry problems or address real issues faced in organisations. You will learn various writing and editing techniques for the print media industry, specifically for Journalism and PR contexts. This module is a pre-requisite for General News Reporting. COMM2441 COMMUNICATION HISTORIES AND TECHNOLOGIES (Taught by RMIT University lecturer) In this course you will investigate the uses and applications of communication technologies in terms of their cultural, economic and political significance. You will focus on a range of traditional and digital technologies, analysing them through a number of different frameworks. Guiding questions of the course are, for example: In what ways are technologies always social? How have older technologies adapted to more recent historical conditions and innovations? COMM2496 PUBLIC RELATIONS WRITING FOR THE MEDIA This course is an introduction to public relations writing, with an emphasis on the reasons for, and approaches to, preparing written PR materials for print, electronic and online media, including social media. You will learn about the basics of professional writing, including technical issues such as punctuation, grammar and editing. You will analyse common PR writing styles and types of media relations documents. The course will focus on the importance of accuracy, style/presentation, content/relevance and timeliness; and ways in which practice is evolving in line with technological and social change. COMM2447 SPECIALIST PUBLIC RELATIONS The course has a dual focus. First, it builds on the knowledge gained in COMM1161 Introduction to Public Relations, discussing a range of specialist areas in public relations practice and demonstrating how PR tactics can work together when strategically driven. Secondly, this course further develops your writing and editing skills introduced in prerequisite courses, as well as expanding your PR tactics repertoire. Accordingly, you will learn how to identify and write for key publics within the context of four specialist fields of practice: consumer PR, corporate communication, NGO (non-government organisations) communication and social media. GRAP2461 UNDERSTANDING ADVERTISING MEDIA Media planning is a parallel function to agency strategy planning: strategy planning identifies what to say, and media planning where to say it for greater effect. Both inform the creative process. The emergence and growth of digital technology and social media has created many more media options for advertisers and their agencies to get their messages into the market place. Creatives and advertising planners need to be aware of, and responsive to, the opportunities they present and the limitations of each. They include broadcast media, print and digital media, as well as non-traditional media such as ambient, point-ofpurchase, product placement, guerrilla marketing, media stunts and social network media. The course is designed to develop an insight into how the appropriate choice of media can maximize the communication effect. It builds your ability to research and identify traditional and emerging media as a way of reaching consumers. You will develop a portfolio of relevant media and promotional campaigns. Solutions will be considered in terms of their suitability to the advertising message, environment and target audience.

13 MODULE OUTLINE GRAP2504 PRACTICE AND THEORY OF CREATIVITY In this course, you will explore generalised creative processes and contextualises creative activity within the discipline of Advertising. It focuses on the creative (as distinct from management) perspective, and involves three interrelated activities: creation, production and evaluation. You will investigate creative theory and the conceptual, evaluation and production techniques, formats and processes used by art directors and copywriters to develop idea-based solutions to communication, advertising and marketing problems and opportunities. You will also follow the formation of an advertising campaign from the preparation of the creative brief to the development of a creative strategy, through to the preparation of advertisements designed for specific target markets and various media. COMM2286 MASS MEDIA IN ASIA The course examines the mass media systems and industries in neighbouring Asian countries, focusing on both Asian tradition and Western influence. In particular, the course will deal with the social, cultural, economic and political challenges that face the Asian media. The course also includes several case studies that would help students have a better understanding of key concepts and issues in relation to Asian media studies. COMM2445 TELEVISION CULTURES (Taught by RMIT University lecturer) This course provides students with an introduction to and selective overview of the different ways in which television can be discussed critically, with reference to the medium s historical development, its aesthetic qualities, associated practices of consumption, issues of taste and audience formation, and its function in the organisation of social relations. Television Cultures begins by briefly relating the history of television as a cultural form as well as considering current trends associated with the medium. It goes on to explore the theoretical approaches and key concepts developed by scholars researching this particular cultural technology. The second half of the course moves on to examine televisual content in depth by analysing elements such as genre and narrative form through detailed case studies. By the end of the course, students will have acquired a sound knowledge of relevant theoretical concepts that have - and continue to be - applied to the academic study of television as a medium, as well as its content. Students should be able to analyse issues related to television programs via a range of critical approaches that are well beyond the parameters of subjective personal taste and superficial discussion of events and identities/characters on TV programs. COMM2279 MANAGING A COMMUNICATION BUSINESS This course provides a theoretical and practical framework for students to engage with the establishment and management of a small communications business, such as an advertising or media agency, a freelance journalism business or a public relations consultancy. It contextualizes media practices in the current business and economic environment and presents a cultural analysis which will assist in understanding future movements in the communication industries. It outlines and examines the process of establishment from the point of initial research through the legal requirements to practical issues including financial management, employing staff, marketing and strategic planning. COMM2494 MEDIA ETHICS This elective course is designed to encourage you to think about the ethical implications of professional practice in your chosen vocational area. The course introduces such questions as, What is Ethics? What is it to behave well or badly? What foundational principles are commonly used to justify our ethical intuitions and solutions to moral dilemmas? It introduces you to how some major Moral Philosophers have tried to answer these and other related questions. It also examines the most important theories in Ethics (or Moral Philosophy), the theories that are still influential today. A number of moral dilemmas and case studies will be introduced and considered, and an attempt will be made to apply Ethical theories, codes and rules to such issues, thereby linking theory to practice. COMM2287 ASIAN CINEMAS This course will introduce you to the exciting and significant cinemas of the Asian region, covering a broad spectrum of Asian cinemas to reflect various aspects of film culture. The focus of the course is on film history, genre, national cinema and authorship studies, to contrast styles and themes found within and between different Asian cinemas. The course will address the following questions, amongst others: What, if anything, constitutes a national or regional cinema? What is a local film? What happens to local, national and regional cinemas under the conditions of globalisation and internationalisation? Is there something distinctive that defines Asian cinema? How do Asian cinemas respond to the aesthetics and economics of Hollywood cinema? COMM2443 COMMUNICATION DEBATES AND APPROACHES (Taught by RMIT University lecturer) In this course you will examine, analyse and evaluate some of the key debates in communication studies. You will identify key approaches being taken within these debates and learn how the approaches adopted can shape outcomes. You will focus on topics that are central to communication, including audiences, publics and discourses of globalisation. Through examining these topics, you will explore the interdisciplinary nature of communication and some of the consequences of various approaches to intellectual inquiry. COMM2278 ASIAN CYBERCULTURES This course will introduce you to ideas relating to the impact of digital technology on your relationship to (and understanding of) the media in the broadest sense. You will interpret the digital media context both as a consumer and producer. A focus of the course will be analysing the ways in which traditional media are changing due to the impact of new technologies, in particular the new cultural/media spaces and practices that are forming. You will examine the historical development of digital communication technologies, together with the uptake and use of new communication technologies within an Asian context. New cultural/media spaces and practices will also be linked to the economic and political systems of several Asian societies. COMM2294 STRATEGIC PR PLANNING This module introduces you to public relations strategic planning practices and gives you insight into how PR planning sits within broader organisational planning. You will analyse and apply a variety of frameworks and concepts used in strategic planning, including situation analysis techniques and critical path planning. You will also consider the role of vision and mission statements in strategic planning. 11

14 MODULE OUTLINE COMM2490 CLIENT MANAGEMENT This course focuses on the role of client management in the context of integrated marketing communications (IMC) programs and commercial business practice. You will learn the basic principles of account management and how to develop an environment of trust, respect and partnership with clients. Creative, managerial, strategic and behavioural issues facing account managers today are explored through the critical analysis of local and global campigns and case studies. GRAP2462 ADVERTISING PROFESSIONAL PRACTICE 1 In this course, you will work in a controlled and simulated agency environment to develop advertising campaigns for a set client. You will develop skills and knowledge to professionally conduct yourself in the workplace and to manage projects in a variety of cultural, economic and social environments. You will work on the entirety of these campaigns - from research and strategic development through to media plans and creative executions. Professionalism in planning and managing the campaign, writing reports, conducting meetings; preparing budgets, work plans and schedules, and developing impressive presentation skills are key components of assessment. These practices are the foundation for the workintegrated component in Advertising Professional Practice li. COMM2440 GENERAL NEWS REPORTING This course provides an introduction to sourcing your own news, conducting interviews and researching and writing news stories. You will examine how a newspaper newsroom works and how newspaper journalists write hard news stories. You will also learn a range of news writing techniques. Overall, news reporting will be explored in the context of contemporary and future-oriented professional practice. This course will integrate work based learning and academic learning, commonly referred to as Work Integrated learning (WIL), and will allow you to solve authentic industry problems or address real issues faced in organizations. You will work in a simulated news editorial environment to develop news writing and reporting skills according to industry-standard briefs. You will develop skills and knowledge that are applied in professional practice in the media and communication industries. COMM2444 ADVENTURES IN ASIAN POPULAR CULTURE (Taught by RMIT University lecturer) This course introduces a range of critical approaches within media and cultural studies frameworks to examine contemporary Asian popular culture. It considers how popular cultures are constructed, marketed and then consumed by their audiences. This course focuses on the intersecting local, national and transnational contexts in which forms of contemporary popular culture circulate. The course also looks at the everyday practices for culture using lived experiences and considers, with reference to historical perspectives, changing meanings and cultural significance of particular popular cultural forms. You will explore forms of popular culture in public discourses and through examples and close readings of specific popular cultural texts and practices. As such, the course offers insights into broader cultural forms such as cinema, television, music and the internet. COMM2449 COMPLEMENTARY SKILLS FOR PR PRACTITIONERS This course will provide intensive module-based training in a range of skills for students intending to work in the PR industry. These skills will complement the knowledge obtained in other PR studies. Each module addresses a specific skill-based area. These modules have been structured to reflect PR industry demand for skills; to reflect developments in skill-based areas of practice; to build on previous PR skills training; and to add a skills-related perspective to previous theoretical studies. The course will give you deeper exposure to industry practitioners, and insights into professional practice in a range of skills-based areas. 12

15 APPLICATION & ADMISSION Please save and scan the various pages of a similar document type in one file. For example, if your Diploma transcript has 3 pages, scan all 3 pages into one file for uploading. All copies of document should be reduced to A4 size. Applications with incomplete, inaccurate information and not accompanied by supporting documents will NOT be processed and considered. Application Fees and Payment An application fee is payable for each application form that is submitted. This fee (inclusive of 7% GST) is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. How to Apply Application Apply online at by the closing date indicated. For an international applicant applying to a full-time programme, you must submit an online Student s Pass application form. Your Student s Pass application is subjected to the approval of the Singapore Immigration & Checkpoints Authority. Supporting Documents 1. By the application closing date, you must have attained the minimum qualification required for the programme 2. Upload the scanned copies of the required supporting documents into your e-application within 7 days of submitting your e-application, or by closing date,whichever is earlier. Please do not upload photographed copies of your documents. 3. Bring along the ORIGINAL documents for verification at SIM s Student Recruitment Centre, Block A, Level 2, within 7 days of submitting your e-application, or by closing date, whichever is earlier. Before you commence the e-application, please ensure that you have the scanned copies of the following documents on hand for uploading and entry in the e-application form: a) A photograph: i) taken within the last 3 months; ii) showing the full face and without headgear (headgear worn in accordance with religious or racial customs is acceptable but must not hide the facial features); iii) between 25mm and 35mm from chin to crown and 35mm wide by 45mm high without border; and iv) in a dimension of 400 by 514 pixels. v) Your photograph image file attachment should: 1) be in JPEG format; 2) file size should be around 60 Kbytes; and 3) preferred dimension of the photo image is 400 by 514 pixels You may use our online image editing tool to meet the above file size and dimension specifications. b) Your identification documents, i.e. NRIC or FIN/Passport (for international applicants). c) All your educational certificates and transcripts (including your O and A level certificates, etc). Translated and notarised copies of the documents are required if they are not in English Language. Local applicants International applicants *This does not include all fees related to Student s Pass application Please ensure that you have a valid MasterCard/Visa Credit Card or enets for e-payment of application fees. Other modes of payment are not accepted for e-application. Application Outcome All applicants will be informed of their application outcome via an notification at least one month before course commencement. Verbal offers of admission will not be made nor accepted. The Admissions Committee selects students for admission into the programme based on individual merits. Possession of one or more of the qualifications listed does not guarantee automatic entry to the programme. SIM and our university partners reserve the right to withdraw an offer and cancel the enrolment of any person where such an offer was made on the basis of incomplete or inaccurate information supplied by the applicant or a certifying authority. Acceptance of Offer Online To confirm the acceptance of offer, successful applicants will have to adhere to the following before the stipulated deadline: Accept the offer and PEI-student contract online Submit and verify all other required documents at SIM (where applicable) Course Fee Payment For first payment of course fees only, you may make payment at the payment counters in SIM Headquarters or via E-payment. Payment Counters in SIM HQ Online Application Fees S$96.30 S$321.00* The modes of payment available are cash, cheque, Nets, cash card, Visa/MasterCard and/or Cashier/Money/Postal order. We accept up to four different modes of payment combination. All payments are to be in Singapore dollars. Cheque must be crossed, and made payable to Singapore Institute of Management Pte Ltd. It should not be post-dated. For Nets payment, the daily limit is S$2,000 or S$3,000, depending on the bank and your personal limit. For credit card payment, the limit is subjected to your available balance at the point of payment. We accept Visa and MasterCard only. Please retain your official receipt. An administrative fee of $5.35 (inclusive of 7% GST) will apply for each reprint request. 13

16 Private Education Act Under the new Private Education Act, legislated in December 2009, a Council for Private Education (CPE) was set up to regulate the private education industry in Singapore. All Private Education Institutions (PEIs) are required to comply with the regulations under the Act in order to continue operations. Following are the requirements which Singapore Institute of Management Pte Ltd (SIM PL) has put in place:- PEI-Student Contract CPE, in aiming to enhance the confidence of students and their parents in the quality of education in Singapore, has stipulated that all PEIs must sign a PEI-Student Contract with students. The contract sets out the terms and conditions governing the relationship between the student and PEI. SIM PL will honour all terms and conditions in the contract and in all communication materials. Students may request for a copy of the PEI-Student Contract from SIM PL or view it on the CPE website ( Cooling-Off Period There will be a cooling-off period of 7 working days after signing the PEI-Student Contract. Students have the right to cancel the contract within the 7 working days and be refunded the highest percentage of the fees already paid if the students submit written notice of withdrawal to SIM PL within the cooling off period (refer to Clause 2.3 of PEI-Student Contract). After the cooling-off period, SIM PL s refund policy will apply. Fee Protection Scheme SIM PL adopts a compulsory Fee Protection Scheme (FPS) to protect the paid fees of both local and international students. The FPS serves to protect the student s fees in the event that the PEI is unable to continue operations due to insolvency, and/or regulatory closure. In addition, the FPS protects the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the Singapore courts. SIM PL has appointed Lonpac Insurance Bhd as the FPS insurance provider. Under the FPS insurance scheme, students fees are insured by Lonpac Insurance Bhd. In case of events, as stated above, students will be able to claim their paid fees from Lonpac Insurance Bhd. More details of the FPS can also be found in the FPS Instruction Manual, available at Medical Insurance SIM PL has in place a group medical insurance scheme for all its students. This medical insurance scheme will have a minimum coverage as follows: an annual coverage limit of S$20,000 per student, covers up to B2 ward in government and restructured hospitals and provides for 24 hours coverage in Singapore and overseas (if student is involved in SIM PL-related activities) throughout the course duration. For more information on medical insurance, visit Refund Policy Withdrawal due to non-delivery of course SIM PL shall refund the entire Course Fees and Miscellaneous Fees already paid by the Student if: 1. It does not commence the Course on the Course Commencement Date; 2. It terminates the Course before the Course Commencement Date; 3. It does not complete the Course by the Course Completion Date; 4. It terminates the Course before the Course Completion Date; 5. It has not ensured that the student meets the course entry or matriculation requirement as stated in Schedule A of the PEI-Student Contract within any stipulated timeline set by CPE; or 6. The Student s Pass application (exclude renewal of student s pass) is rejected by Immigration and Checkpoints Authority (ICA). Withdrawals due to other reasons In the event that the students withdraw due to any reasons other than those stated above, refund to students will be an amount based on the table below: Percentage of aggregate amount of the course fees and where applicable, miscellaneous fees paid Notes: 1. Application fee for courses is non-refundable and non-transferable. 2. Requests for refunds arising from withdrawal and change of programme must be accompanied with an original fully completed hardcopy Student Request Form (downloadable from the SIM GE website) and supported with relevant documentary proof, where applicable. 3. Refunds (if any) will be processed within 7 working days upon : Where transfer/withdrawal is initiated by student a. Full submission of transfer/withdrawal request via the self-service function in SIMConnect or upon receipt of the original fully completed hardcopy Student Request Form with relevant supporting documentary proof; and b. The approval of requests by SIM PL or Partner University. Requests that are received after noon would be considered as submission on the next working day. Where withdrawal is initiated by SIM PL or due to visa permit rejection c. The date of notification from SIM PL to students. Transfer/Withdrawal Policy Students are to put up their request for change of programme (transfer)/withdrawal via the appropriate forms/platforms. SIM PL will acknowledge the students requests in 3 working days and advise students on the final outcome within a reasonable time frame (not more than 4 weeks). Notes: Receipt of original fully completed hardcopy Student Request Form with relevant supporting documentary proof 95% Refund More than 14 days before the course commencement date 75% Refund Within 14 days before the course commencement date OR within 7 days after the course commencement date 0% Refund More than 7 days after the course commencement date Change of Programme (Transfer) 1. Approval for change of programme will be granted on a case-by-case basis and subject to each individual meeting the course admission requirements. 2. A transfer fee may be applicable for some programmes. 3. A fresh PEI-Student Contract shall be executed between the Student and SIM PL when the change of the programme request has been approved. 4. Students are deemed to have withdrawn from the original programme when the application for change of programme is approved; the refund percentage as indicated in the refund table shall apply. 5. International students who wish to change to another programme offered by SIM PL will need to submit their Student s Pass application to Immigration and Checkpoints Authority of Singapore (ICA) for approval. Withdrawal 6. Transferring to another institution is deemed as a withdrawal from SIM PL. As such, for international students who transfer to another institution, their International Student s Pass will be cancelled. These students will have to submit photocopies of their Passport and International Student s Pass at the Student Services Centre (SIM HQ, Blk B) within 3 working days of the transfer. Attendance record and other relevant documentation to facilitate the transfer will be provided upon request. Confidentiality Clause SIM PL is committed to maintaining the confidentiality of the student s personal information and undertakes not to divulge any of the student s personal information to any third party without the prior written consent of the student SUBJECT TO the obligation of SIM PL to disclose to any Singapore government authority any information relating to the student in compliance with the law and/ or to the organisation conferring/awarding the qualification. 14

17 SIM STUDENT LIFE 24 hours in 1 day days in 1 year days in 3 years... Make the most of your time in SIM. Global Learning Student Care Global Learning offers a full spectrum of opportunities to gain overseas exposure. From the intellectual vibrancy of world-class academic exchanges, to examining the economic development of global cities, to understanding the complexities of social change; we present platforms for you to be at the centre of global engagement. Healthy, balanced and effective individuals are more likely to do well in life. Student Care regularly organises programmes on healthy living, wellness, time management, stress management and a range of other soft skills that will boost your well-being. Internship and Career Services Internships bridge students and graduates into the realities of the working world. A professional internship allows you to understand better if your skill sets and beliefs match the culture and values of the organisation you intend to join by offering the opportunity to test your abilities against real-world scenarios. Gain insights into your intended field of work in ways that will contribute value to your career in the long run. Career Services helps you to make the transition from academic life to a career of choice by identifying your core strengths and interests, and matching these to an appropriate profession. Gain insights into what different jobs and industries offer and require through job fairs, company visits and industry-related talks. You can also drop in to the Student Wellness Centre for relaxation, interaction with SIM peer mentors and check out wellness resource materials. Student Development Student Development supports the leadership and personal development, artistic and athletic pursuits of our students. We believe that these initiatives instill values, inspire creativity and expression, and builds resilence and teamwork as key qualities for life. With more than 70 student councils and clubs, we provide ample opportunities for you to take on leadership roles to contribute to the vibrancy of our campus. Dance recital by SIM GE Dance (All)titude Global Immersion Programme at Cambridge SIM Job Fair

18 VIBES WHY STUDY AT SIM GLOBAL EDUCATION The promise of a holistic learning experience that ensures success At SIM GE, we know that it takes more than classroom excellence to inspire our students to succeed. Our approach towards an all-rounded and holistic education experience is captured in VIBES@SIM. Vibrancy of Student Life Brace yourself for an exciting campus life beyond the classroom. With almost a quarter of our students coming from over 40 countries from around the world, our campus offers a diverse and vibrant melting pot of talents, ideas and experiences. In addition, round-the-year student activities from more than 70 student clubs offer you ample opportunities to pursue your extra-curricular interests in arts, culture, and sports and develop personal skills in communication and leadership, at the same time helping you to build community bonds and networks that will benefit you later in life. Infrastructure + Technology When it comes to equipping you for success, SIM GE ensures that the student-centric campuses are outfitted with the latest in technology and facilities to enhance your learning experience. SIM campuses are enabled with high-speed wireless internet access and the latest in technology connecting you to a wealth of information and online services. SIM HQ Campus SIM s Headquarters at Clementi with an area of 119,000 m 2 serves as the main campus for about 23,000 students. The four towering blocks include well-appointed classrooms and lecture rooms, the extensive Tay Eng Soon management library, seminar rooms, offices, and computer laboratories. Pride of place are a new performing arts theatre, a sports hub and a real-time financial training centre. The central atrium at Block A allows for the hosting of major events such as exhibitions and convocation gatherings. A new addition at the atrium is the Heritage Gallery that celebrates 50 years of SIM s rich education legacy. SIM Management House Set in the tranquil residential estate of Namly Avenue, the SIM Management House has over 20 lecture theatres and seminar rooms, a members lounge and business centre that cater to membership activities, executive development courses and post-graduate degree programmes. It is also equipped with a management library containing one of the most complete collections of management-related publications in Singapore. Blend of Culture With a blend of 40 nationalities from across the globe, SIM GE s remarkable global mix of cultural diversities continues to grow. Providing an excellent platform for cultural exchange and knowledge sharing, a diverse student population is your gateway to understanding how the world thinks and relates. Experience a world-class education and a global mindset in a location that is the epicentre of buzzing Asia. 16

19 Education Options SIM GE offers over 70 full-time and part-time academic programmes through more than 10 partner universities at master s, bachelor s, graduate diploma and diploma levels in areas such as applied science, arts, business, communication, design, finance, information technology, hospitality, management, nursing, social sciences and more. The SIM Education Abroad Programme will enable you to experience vibrant cross-cultural exchanges and broaden your horizons through international industry practices, whilst grooming you to become global-minded executives. You will also be able to sharpen your employability by honing your soft skills in leadership and personal effectiveness through workshops. Stability With over 50-year-old heritage, over 132,000 strong alumni, student enrolment of over 36,000 and more than 2,000 top-notch faculty, the SIM Group is the premier organisation for higher education and lifelong learning in Singapore and the region. Backed by its rich history, strong reputation, global network with reputable universities, diversity of programmes, competent faculty and superb infrastructure, SIM GE is the premier organisation for higher education and lifelong learning in Singapore and the region. The promise of ensures students well-being and a holistic education. Committed to the welfare of every student, SIM GE extends support to all its students, from financial assistance schemes to counselling services and structured processes for grievance resolution. SIM GE also provides a 24-hour medical insurance coverage for all its students both in Singapore, and overseas (if students are involved in SIM-related activities) throughout the course duration. Information on student support services is available at 17

20 Singapore Institute of Management Pte Ltd 461 Clementi Road Singapore Tel: Fax: Photo Credits Page 1: Photo of Professor Martyn Hook, courtesy of RMIT University Page 2: Photo of Swanston Academic Building, courtesy of John Gollings Page 4: Photos courtesy of RMIT Image This brochure contains key information, accurate as at time of print on 23 February For the most updated and complete programme information, refer to our website at SIM and RMIT University reserve the right to change the information, including fees, herein at any time. Members of The SIM Group