Bachelor of Design (Communication Design) Full-time

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1 Bachelor of Design (Communication Design) Full-time Beatrice Lim Graduate, Class of 2013 Bachelor of Design (Communication Design) RMIT University, Australia The programme is developed and awarded by RMIT University, Australia.

2 Nehemiah Goh Graduate, Class of 2012 Bachelor of Design (Communication Design) SIM provides good degree course that has good subjects and also good lecturers to guide you (2011) CONTENTS Welcome Messages 01 RMIT University 02 Singapore Institute of Management (SIM Group) 03 Making the Right Choice 04 Introduction 04 Programme Features 05 Brief Outline of Modules 07 Enrolment 12 General Information 13 Application & Admission 14 VIBES Why Study at SIM Global Education 16 SIM Student Life 17

3 WELCOME MESSAGES Message from the Dean, School of Media and Communication, RMIT University The School of Media and Communication at RMIT University pushes the boundaries of digital knowledge creation and future-oriented practice. A deep engagement with industry and the community allows our research and teaching to respond to global conditions with creativity and innovation. Our students embrace agility and flexibility to drive a field that is always evolving, with emerging specialisations and new roles in an increasingly dynamic world. The RMIT Communication Design Program at SIM offers the unique position of a creative project based learning experience inside an environment that is focused around business and entrepreneurship. We can see leading companies such as Apple, Google and Intel are embracing Design Thinking as a critical platform for success in business and paired with the substantial investment that Singapore is making in Design, our program at SIM presents a real opportunity to build culture and business together. This presents a critical advantage for our graduates in the marketplace to engage in a professional career that is on the edge of rapidly expanding horizons. Professor Martyn Hook Message from the CEO, SIM Global Education Welcome to SIM Global Education (SIM GE) the premier institute of higher learning that offers you a uniquely enriching educational experience that prepares you for an exciting future anywhere around the globe. SIM GE is the largest and leading private educational institution in Singapore, reputed for its high standards and vibrant student experience. It is part of the SIM Group which was set up in 1964 on the initiation of the Singapore Economic Development Board and has over 50 years of strong track record in developing manpower to support Singapore s economic growth. As a gateway to the world, SIM GE offers a wide range of high quality transnational academic programmes from universities and institutions from the US, UK, Australia and Switzerland. Through our strategic partnerships with these institutions to offer their programmes in Singapore right in the hub of happening Asia you can benefit from a world-class global education without the costs and challenges of studying too far away from home. At SIM GE, we are committed to delivering a holistic education that empowers individuals to be a positive force in their fields and hopefully, also in the community they live in. The rigour of our programmes builds the intellect and skills needed to thrive in a complex and fast-changing world. Through the interaction with students from diverse backgrounds and cultures in a vibrant environment, and through participating in a vast range of sporting and artistic activities, our students also learn beyond the classroom, nurturing an embracing heart and a resilient spirit. At SIM GE, we want to inspire in you the passion to learn and excel, and to challenge you to not just realise your full potential but to reach for bigger goals. I invite you to come and be part of our fraternity of over 110,000 graduates and alumni and 23,000 students, and discover how, like them, you can fulfil your aspirations by embarking on an exciting educational journey with us. Dr Lee Kwok Cheong 1

4 rmit university RMIT s new Swanston Academic Building open in July 2012 RMIT is a global university of technology and design, focused on creating solutions that transform the future for the benefit of people and their environments. RMIT enjoys an international reputation for excellence in professional and practical education, applied and innovative research, and engagement with the needs of industry and the cities in which it is located. One of Australia s original educational institutions founded in 1887, RMIT University is now the nation s largest and most internationalised tertiary institution with more than 82,000 students. From the outset, staff and students have been drawn to RMIT by its strengths in teaching and research, its industry linkages and its reputation for creativity and innovation, as well as by the talent and vision of its academic leaders. With three campuses in Melbourne, two in Vietnam and a centre in Barcelona, Spain, RMIT is a truly global university. RMIT also offers programmes through partners in Singapore, Hong Kong, mainland China, Indonesia, Sri Lanka, Spain, Belgium and Germany, and enjoys research and industry partnerships on every continent. The Singapore Institute of Management (SIM Group) is RMIT s oldest and largest offshore partner. Of our total student population, 15 per cent are international students in Australia and 24 per cent are international students outside Australia, including 7,000 at RMIT Vietnam. At the inaugural International Education Awards in Victoria, Australia, RMIT received the Premier s award for international education provider of the year and the award for Excellence in International Education (University). RMIT prides itself on the strong industry links it has forged over its 128-year history. Collaboration with industry is integral to the University s leadership in applied research and education, and to the development of highly skilled, globally focused graduates. RMIT is a leader in engineering, accounting and finance, computer science and information systems, communication and media studies, psychology, education, law and economics. 2 RMIT has a 5-Star QS ranking for excellence in higher education and is ranked among the top 15 Australian universities (2014 QS World University Rankings). We are 32nd in the world among universities less than 50 years old (2014 QS Top 50 Under 50 index). The School of Media and Communication The School of Media and Communication is at the forefront of media and communication education, research and practice. The School is committed to building an internationally oriented, industry relevant and intellectually vibrant community of students, educators, professional media-makers, creative practitioners and communication designers, such that our students will thrive and grow in their chosen areas of expertise. Industry and community connections have been a hallmark of RMIT s value system since its inception almost 130 years ago. The School of Media and Communication maintains this principle as a key to the success of our teaching programmes, the employability of our students on graduation, and the innovations in our research projects. Our media connections inevitably reflect the variety of our programmes and discipline clusters: we have, for example, maintained a mutually beneficial relationship with a Melbourne broadcaster, Triple R, since the station s first transmission in We have a more recent but equally exciting relationship with SYN FM, operating from a studio situated on campus, and Channel 31. In the field of Communication Design our graduates are employed as designers and strategic leaders at a range of international design and service organisations. The School s programmes are wide-ranging but are all focused on the business of making meaning in the contemporary world. They include Communication Design, Games Design, Animation, Music Industry, Screen, Media, Photography, Creative Writing, Public Relations, Journalism, Advertising and Professional Communication. All our programmes are consistently among the most highly sought-after in Australia.

5 SInGAPORE InSTITUTE OF MAnAGEMEnT (SIM GROUP) Our Vision To be the Centre of Leadership and Management Excellence, and the Embodiment of Lifelong Learning. Our Mission Spearhead management thought leadership Be the preferred strategic partner of corporations in maximising return on human capital Be the choice provider of continuing education to individuals Transform SIM into a regional brand Our Purpose To open doors in life through education opportunities To support SIM Group s social mission Our Core Values Trust and Respect for the Individual Teamwork Open and Timely Communication Performance Excellence Spirit of Innovative Adventure Our Culture An open culture where staff trust and respect each other; embrace change and seek ways to innovate; learn and work together as a team. Our Commitment To our Members We care for our members, recognise their importance, and strive to raise the prestige of their membership. To our Customers We value our customers and commit ourselves to actively improve our services and products. To our Employees We care for our people by creating a conducive work environment, helping them to balance family and work commitments, recognising their contributions, and developing them to their full potential. To our Community We honour our social obligations and pledge to be a good corporate citizen by always acting professionally and ethically in all matters. Our Quality Policy Quality and excellence have always been the driving force behind SIM. The Singapore Institute of Management (SIM Group) is the leading provider of higher education and professional training in Singapore, reputed for its dedication to lifelong learning and high standards and quality. Founded in 1964 under the initiation of Economic Development Board to support Singapore s economic development, we are today a diverse and vibrant organisation with a wide range of programmes and services. We are also a membership-based organisation with more than 50,000 individual and corporate members. Our extensive range of membership programmes, activities and resources provide an important nexus for students and members to network and learn. The SIM Group offers its core services through three educational brands: SIM University SIM University is Singapore s only private university and its mission is to create excellence in lifelong education through a uniquely-designed learning experience that equips learners for a better future. Home to more than 13,000 students, SIM University adopts a flexible and practice-focused learning approach and offers more than 50 academic programmes in various disciplines. Eligible students taking SIM University s undergraduate programmes enjoy government subsidies and access to government bursaries, tuition fee and study loans. SIM University is a not-for-profit university and the SIM University Education Fund has been a Singapore Institution of a Public Character (IPC) since September SIM Global Education Students can choose from a wide range of high-quality overseas degree programmes made available through SIM s partnership with established international universities and institutions from the United Kingdom, United States, Australia and Switzerland. Most of the students are full-time students, but SIM Global Education also offers part-time programmes that cater to working adults. Offering over 70 academic programmes, its enrolment stands at 23,000, with about 3,000 foreign students. SIM Professional Development Over 11,000 professionals benefit annually from the vast selection of short executive training programmes offered by SIM Professional Development. Its customised in-company training programmes help companies optimise effectiveness in various fields of management and human resource development. 3

6 Making the right Choice Recognition and Global Connections An academic qualification from an established and highly regarded Australian University A globally recognised, professionally connected design degree Regular visits by RMIT University academic staff Access to lecturers with extensive industry experience The programme structure allows completion of the programme within a twelve-month period Opportunities to articulate into Masters of Design by Coursework or Research Study trip to Melbourne allows great exposure to other cultures in the world of communication design Productive interactions with other cultures giving students a broader view of communication design set in a global context Professional Associations The Communication Design programme has associations with the following organisations: Design Institute of Australia (DIA) The Australian Graphic Design Association (AGDA) International Council of Graphic Design Associations which is a partner of the International Design Alliance (Icograda) Design Management Institute of America (DMI) introduction Programme Objective Bachelor of Design (Communication Design) The practice of graphic design has evolved with the integration of communication strategies and realisation that designers no longer work with visual technologies alone. Communication Design addresses the growing diversity of professional outcomes of the industry and the opportunities for graduates. Students of Communication Design at RMIT University are educated to develop a unique visual language based on a thorough knowledge of conceptual and design principles, combined with their individual design aesthetic and an understanding of the technologies and media for production. The programme acknowledges that designers rarely work alone and are required to interact with groups of people and with various creative backgrounds people who have different methods of identifying and addressing the design problem. In building these associations students develop skills in negotiating a consensus among participants with a range of interests in the design outcomes. Such a process changes the perception that design is the final stage of project and creates an understanding of what visual strategy can bring to the beginning of the problem solving process. As a profession, Communication Design has evolved into a global communication and branding strategies industry. The programme offers communication designers the unique opportunity to gain skills in the communications field as well as engage the other design disciplines through the Bachelor of Design. RMIT University has a reputation as a centre of excellence for teaching and research in design. The Bachelor of Design programme is unique as it retains the distinctive identity and design-culture of each discipline while incorporating into each module opportunities for collaboration across the disciplines. Group photo of students at RMIT Melbourne campus for the study trip in 2013 Career Prospects The core of the programme focuses on students preparation for careers in a broad range of Communication and Design professional outcomes. These include Design studios, Interdisciplinary Communication studies, Publishing Houses, New Media and Advertising Design studios. We are equipping students with the creative conceptual thinking skills to deal with the changing Communication Design needs in the global economy. Opportunities For Further Study The Bachelor of Design (Communication Design) is a fully accredited Australia undergraduate degree and generally qualifies graduates for consideration for admission to the Bachelor of Design (Communication Design) (Honours) and Master of Design by Coursework or Research in many institutions. 4

7 Programme features Programme Structure Students are required to complete the following modules: Sem Duration Modules Teaching staff Credit Points GRAP 2271 Communication Design Studio 1 RMIT and Singapore-based lecturers 12 4 Jul-Oct GRAP 2273 Communication Design Studio 2 RMIT and Singapore-based lecturers 12 GRAP 2261 Communication Design Professional Practice 1 RMIT and Singapore-based lecturers Nov - Dec (intensive) Jan - Apr May - June (intensive) COMM 2438 Communication & Social Relations RMIT lecturer 12 GRAP 2250 Communication Design Studio 4 RMIT lecturer 24 GRAP 2262 Communication Design Professional Practice 2 Singapore-based lecturer 12 COMM 2441 Communication Histories & Technologies RMIT lecturer 12 GRAP 2461 Understanding Advertising Media Singapore-based lecturer 12 GRAP 2188 Communication Design Project RMIT and Singapore-based lecturers 12 GRAP 2252 Communication Design Studio 5 RMIT and Singapore-based lecturers 24 Mode and Duration Students enter with 1.5 years advanced standing. The programme intake commences in July each year and each academic year consists of 2 main semesters, with duration of 4 months each commencing in January and July; and 2 intensive semesters with duration of 2 months each which commence in May and November each year as shown on the table above. The programme is only offered full time and can be completed in one year. Classes commence in July and complete in June the following year. Melbourne Study Tour As part of your learning experience you will have the opportunity to undertake a study tour to RMIT Melbourne where you will experience design in a different cultural context supported by RMIT Melbourne academics. By undertaking the study tour to RMIT Melbourne, you will be responsible for all expenses. Costs for the study trip will be advised in a timely manner. Graduation Exhibition As a culmination of the programme, a graduation exhibition will be held yearly to showcase the work of the graduating students. This is an important milestone to achieve as the process of preparing for the exhibition enhances the students skills in organising a successful event comparable to a bona fide corporate world, and showcases students for the industry. Mode of Delivery The Bachelor of Design (Communication Design) programme of study reflects RMIT s innovative approach to design education. This programme is taught in a combination of lectures and tutorials by the RMIT visiting lecturers and our Singapore-based lecturers. Classes are typically of 3 hours duration per session with a break of between minutes. All visiting lecturers and our Singapore-based lecturers are practitioners as well as academics, ensuring that graduates have the latest up-to-date skills for professional practice. Staffing RMIT engages Singapore-based lecturers who demonstrated professional and academic competence. Singapore-based lecturers are supported by RMIT Academic Staff who regularly visit Singapore for consulting, monitoring the programme, moderating assessment and intensive teaching sessions. RMIT has in place a stringent quality assurance system to ensure that the programme learning outcomes and quality of the programme at SIM is equivalent to the home programme. Lectures and Venue All lectures and studios are held at SIM Headquarters (unless otherwise stated), 461 Clementi Road, Singapore Alumni Upon successful completion of the Bachelor of Design (Communication Design), graduates will be eligible for membership of the RMIT University Alumni. For more information, visit 5

8 Standards High standards are expected. Standards relate to the values underpinning the programme, as well as to the students academic performance. The programme is intensive and demanding in its requirements. Students are expected to invest considerable time and effort and to meet quality standards for all assignments and project work. Students are expected to undertake intensive research and development outside of class time to achieve the standards required. As a guide students should expect to undertake an additional 18 hours of study outside of the weekly studio delivery during semester. Assessment is fully controlled by RMIT. It is important for intending students to recognise that control of assessment rests with the academic staff of RMIT. This control may be exercised in a variety of ways but the standards expected and maintained are those which apply to students in Australia. Regular feedback is sought from students and staff to help maintain standards and student satisfaction. Assessment Assessment will be a combination of individual briefs and group projects to address communication design issues for a range of industry-based briefs as applied to Communication Design. The assessment requirements may include class tests, assignments, essays, projects and presentations or other forms of assessment appropriate to the objective of the programme. Assessment is required for every module and is normally held every month in each semester. It is subjected to changes by RMIT University. Attendance Requirements It has been proven that good attendance contributes significantly to the successful completion of modules and enhances the quality of the learning experience. SIM requires both international and local students to attend all scheduled lectures and activities. Under the SIM Attendance Policy, local full-time students are required to attain a minimum attendance of 75%. International students who are issued a student pass by the Immigration and Checkpoints Authority are required to achieve an attendance of 90%. Rules and Regulations Students in the programme are subject to RMIT s and SIM s rules and regulations governing academic progress and student discipline. Requirements for Promotion and Graduation Promotion Students need to repeat the module which they have failed, when it is offered in the same period the following year. For modules with pre-requisites, students are required to pass the pre-requisites before undertaking the modules. Candidature Period The maximum allowed period for a student to complete the course is 1.5 years. There will not be any refund should the student fail to complete the course within the maximum allowed period. Graduation A student will be considered as being eligible for the award of Bachelor of Design (Communication Design) when they have satisfactorily completed all academic requirements of the programme as detailed in the Programme Structure on page 5 of this brochure. To receive their award at a graduation ceremony or in absentia, students will need to submit an application to graduate. Upon conferral of the degree, graduates are entitled to use the designation of BDes(Comm Design). The degree can be awarded with Distinction based on the student s academic performance throughout the programme. In addition, merit awards recognise the special achievement of students who lead the overall performance of their intake cohort. Graduation Ceremony A degree conferral ceremony is held each year in Singapore. Degrees are conferred by the Chancellor of RMIT University or his/her representative. Accreditation The Bachelor of Design (Communication Design) is a fully accredited Australian undergraduate university degree. The programme is not available by distance learning or by examination alone. Students participating in class activity in Melbourne Study Trip in

9 brief outline of modules GRAP 2271 COMMUNICATION DESIGN STUDIO 1 Description This module will focus on the area of visual systems for multiple page documents. This study area aims to further develop an awareness of the importance and relevance of: conceptual and original thinking innovation visual discrimination text and layout grid systems working with colour. Emphasis will be placed on your ability to meet deadlines, exploration, experimentation and self discovery when working through a project. You will be expected to achieve satisfactory work practices throughout the duration of each project. You will document the development of your design process in a journal for this module. GRAP 2273 COMMUNICATION DESIGN STUDIO 2 Description This module will focus on the area of identity design. This study area aims to further develop and place emphasis on: typography conceptual development design crafting and detail original image creation and art direction designing for an audience/appropriateness differentiation amongst competitors design strategy. GRAP 2261 COMMUNICATION DESIGN PROFESSIONAL PRACTICE 1 Description This module builds on your understanding of Communication Design in the context of professional practice. Attention is paid to the traditions and principles of Communication Design and how these translate to print, digital outcomes and creative conceptual processes as applied to roles in professional practice. In addition to major briefs, you will undertake a series of creative exercises and tasks. You will be expected to develop ideas, discuss and share research findings, both individually and within a team environment. COMM 2438 COMMUNICATION AND SOCIAL RELATIONS Description In this module you will discover how communication and society are integral to each other. You will develop skills in describing, researching and analysing communication artefacts and the social relations they articulate, using techniques and conceptual frameworks developed within the field of communication studies. You will also reflect on the ways different communication disciplines (such as media, advertising, journalism, design and public relations) interpret and approach the world. The module will focus on a specific case study in order to explore these issues and develop relevant skills. Emphasis will be placed on your ability to meet deadlines and your willingness to extend yourself creatively while progressing through a project. You are expected to display satisfactory work practices throughout the duration of each project. You are encouraged to concentrate on your individual projects as well as being involved in class critiques. *The above mentioned modules are subject to change by RMIT University. 7

10 GRAP 2250 COMMUNICATION DESIGN STUDIO 4 (Pre-requisite: GRAP2271 Communication Design Studio 1) Description This module concentrates on the development of an understanding of the context in which a communication designer works. This includes developing knowledge about how a design studio functions and how to perform effectively in this environment, and the place of research and experimentation within contemporary design practice. It further develops a student s knowledge of the conventions and principles of communication design as it is currently practised in the areas of Communication Design in relationship to visual identity, branding, publication, signage, conceptual development, design for advertising, digital design and new media. It will present students opportunities to discover and research the various techniques used to develop creative individual solutions in word, image and form. As part of your learning experience you will have the opportunity to undertake a study tour to RMIT Melbourne where the delivery of the module is completed. You will experience design in a different cultural context supported by RMIT Melbourne academics. GRAP 2262 COMMUNICATION DESIGN PROFESSIONAL PRACTICE 2 (Pre-requisite: GRAP2273 Communication Design Studio 2 and GRAP2261 Communication Design Professional Practice 1) Description This is an advanced module that requires you to develop skills and techniques to gain specialised knowledge in professional practice. It reinforces an awareness and understanding of Communication Design in the context of language and representation. You will develop, research and analyse psychologies and interpretations, as well as origins and histories, of communication systems. You will be expected to develop ideas, discuss and share research findings both individually and within a team environment. A record of your development process will be maintained as evidence of your progress in the module. COMM 2441 COMMUNICATION HISTORIES AND TECHNOLOGIES (Pre-requisite: COMM2438 Communication and Social Relations) Description In this module you will investigate the uses and applications of communication technologies in terms of their cultural, economic and political significance. You will focus on three technologies: the printing press; photography and digital technologies. You will learn to analyse these technologies through a wider framework than the simple consideration of how these technologies work and the effects they may cause. By building on your skills and knowledge from Communication and Social Relations, you will explore the ways that communication technologies contribute to social relations. 8 *The above mentioned modules are subject to change by RMIT University.

11 GRAP 2252 COMMUNICATION DESIGN STUDIO 5 (Pre-requisite: GRAP2250 Communication Design Studio 4) Description This sequence concentrates on the development of an understanding of the context in which a Communication Designer works. It further develops your knowledge of the conventions and principles of communication design as it is currently practised in the areas of Communication Design in relationship to Identity, branding, publication, signage, conceptual development, design for advertising, digital design and new media. It will present you with opportunities to discover and research the various techniques used to develop creative individual solutions in word, image and form. This module reinforces an advanced awareness and understanding of Communication Design in the context of language and representation by looking at applied areas of expertise as practised by Communication Designers outcomes as a system of communication. As well as origins and histories, you will develop research and analyse psychologies and interpretations of communication systems. GRAP 2188 COMMUNICATION DESIGN PROJECT Description The final semester is designed to give you an opportunity to create individual, creative responses to lecturer-driven communication problems or prompts. This module will build upon the previous semester s conceptual development techniques and learning activities. The previous semester encouraged you to explore creative problem-solving techniques and refine your decision making abilities. This semester continues this thread by encouraging you to recognise opportunities and respond individually. As with the previous semester you will utilise idea-generation techniques and problem solving methods, but in order to recognise and act upon opportunities you will need to gain a new method of observing their environment. The rapidly changing nature and volume of communication requires you to be acutely aware of their culture and be able to critically reflect upon developments and react accordingly. The course will examine new methods of communication and the designer s role in managing form, narrative, tone and resonance. You will be encouraged to research, examine and discuss methods of communication as they respond to creative briefs. GRAP 2461 UNDERSTANDING ADVERTISING MEDIA Description In this module you will develop fundamental knowledge and insight into how media planning aids the advertising process. Media planning is a parallel function to agency strategy planning: strategy planning identifies what to say, and media planning where to say it for greater effect. Both inform the creative process. You will examine the debates that surround media in advertising in a social and global context. Ethical issues specific to advertising media and its uses will also be explored, together with the impact of technology, globalisation and internationalisation on this practice. You will also develop a portfolio of relevant media and promotional campaigns. Solutions will be considered in terms of their suitability to the advertising message, environment and target audience. *The above mentioned modules are subject to change by RMIT University. 9

12 Print presentation Digital presentation 10

13 A designer s manual to effective communication between a designer and his client Without the design or graphics, are we able to find the products that we want? Every design has a purpose and reason for every detail, and not just for superficiality 11

14 enrolment Admission Criteria This is an advanced standing programme. Applicants should have a diploma in Graphic Design, Communication Design or a related field of study from a polytechnic or a similar institution in Singapore. Successful applicants are granted credit for prior study for the modules in the first 3 semesters of the programme by RMIT University and enter the programme in Semester 4. The following qualifications are approved by RMIT for admission with advanced standing: Temasek Polytechnic Diploma in Visual Communication Diploma in Interactive Media Design Diploma in Communication Design Nanyang Polytechnic Diploma in Visual Communication Diploma in Industrial Design Diploma in Space and Interior Design Diploma in Interaction Design Diploma in Motion Graphics and Design Singapore Polytechnic Diploma in Creative Media Design Diploma in Experience and Product Design Diploma in Interior Design Diploma in Visual Communication and Media Design Republic Polytechnic Diploma in Design for Interactivity Diploma in Interactive and Digital Media Diploma in Media Production and Design Ngee Ann Polytechnic Diploma in Digital Visual Effects Diploma in Film Sound and Video LASALLE College of the Arts Diploma in Design Communication Nanyang Academy of Fine Arts Diploma in Graphic Communication Diploma in Screen Media Diploma in Illustration and Animation Diploma in Interior and Exhibition Design Diplomas in any other disciplines or from other institutions with good portfolio presentations will be considered on a case-by-case basis. English Language Requirements Applicants who have not achieved a minimum of C or C6 in General Paper (AO/H1 Level) or Knowledge and Inquiry (H2 level) or equivalent must provide evidence of at least ONE of the following: IELTS (no band less than 6.0); TOEFL - Paper-Based = 580 (TWE 4.5); TOEFL - internet-based (ibt) = Overall score of 92, with minimum of 20 in all sections; Pearson Test of English (Academic) - PTE(A) = 58 (no band less than 50); Cambridge English: Advanced (CAE) = CAE Grade B (no band less than Good) Successful completion of a recognised approved Diploma qualification or higher where the language of instruction was English Selection Kit In addition, applicants are required to complete a selection kit. This selection kit will allow applicants to present and explain their work to the selection officers. While the main selection is done by the selection officers of RMIT based on the selection kit submitted by applicants, selected applicants may be required to attend an interview session at SIM to assess their suitability for entry into the programme. These selected applicants will present their folio to a RMIT university panel comprising the RMIT University Offshore Programme Director or their nominee. What Goes Into The Selection Kit We are often asked what we are looking for in the folios of applicants. Essentially the review panel will be looking for a range of abilities including conceptual thinking, problem solving, aesthetic discrimination, flair and technical ability. These qualities can be demonstrated in numerous ways and it is not necessary to show all your work. The contents of the selection kit will vary depending on the educational experience and the availability of resources. The contents of the selection kit should be carefully and cleanly presented in order to enhance the appearance of the work. With works on paper it is an advantage to mount the projects on one or two standard sizes. If you have large work or 3D work, photograph these and present them in the kit. Application Deadline There is one intake a year commencing in July. Please check the website for updates. Minimum Class Size The minimum number of students for class to commence is 55. In the event that the above minimum number is not met, the intake will not commence. The student will be informed 30 days before class commencement. Programme Fee The programme fee for the entire programme is S$22,363 (payable over 4 scheduled payment dates), based on S$1, per 12-credit module. The programme fee excludes textbooks. All expenses for the Melbourne study tour will be borne by students. By undertaking the study tour to RMIT Melbourne, you will be responsible for all expenses. Costs for the study tour will be advised in a timely manner. Fees quoted are for July 2015 intake only. For subsequent intake, refer to website nearer the application period for updated information. The repeat fee for 12-credit module is S$1, and 24-credit module is S$3, All fees quoted are inclusive of 7% GST. 12

15 GEnERAL InFORMATIOn Study Loans Students may obtain study loans from these banks and institutions under a course financing scheme (subject to approval). All loan enquiries and applications are to be dealt with the banks and institutions directly. For more information, please call: Maybank Tel: Website: POSB Tel: Website: Interest-Free Instalment Plans When you charge above S$500 to your Citibank or OCBC Visa/MasterCard, you can enjoy interest-free instalments of six or 12 months. Terms and conditions apply. For more information, please call: Citibank Tel : Website : OCBC Tel : Website : RHB Bank Berhad Tel: Website: SIM Global Education (GE) Scholarship New or existing students enrolling for Bachelor s degree programmes under SIM GE may apply for the SIM Global Education Scholarship. Awards are granted to students with exemplary academic results or achievements in sports and arts. The scholarships are tenable for the minimum period required to complete the full/remaining course of study, as stipulated by the programme. The award covers tuition fees, examination fees, a fixed book allowance and other compulsory fees. The scholarship does not cover repeat fees and there is no bond attached to the scholarship. The practice of graphic design has evolved with the integration of communication strategies and realisation that designers no longer work with visual technologies alone. Communication design addresses the growing diversity of professional outcomes of the industry and the opportunities for graduates. 13

16 application & admission How to Apply Application Apply online at by the closing date indicated. For an international applicant applying to a full-time programme, you must submit an online Student s Pass application form. Your Student s Pass application is subjected to the approval of the Singapore Immigration & Checkpoints Authority. Supporting Documents 1. By the application closing date, you must have attained the minimum qualification required for the programme. 2. Upload the scanned copies of the required supporting documents into your e-application within 7 days of submitting your e-application, or by the closing date, whichever is earlier. Please do not upload photographed copies of your documents. 3. Bring along the ORIGINAL documents for verification at SIM s Student Recruitment Centre, Block A, Level 2 within 7 days of submitting your e-application, or by closing date, whichever is earlier. Before you commence the e-application, please ensure that you have the scanned copies of the following documents on hand for uploading and entry in the e-application form: a) A photograph: i) taken within the last 3 months; ii) showing the full face and without headgear (headgear worn in accordance with religious or racial customs is acceptable but must not hide the facial features); iii) between 25mm and 35mm from chin to crown and 35mm wide by 45mm high without border; and iv) in a dimension of 400 by 514 pixels. v) Your photograph image file attachment should: 1) be in JPEG format; 2) file size should be around 60 Kbytes; and 3) preferred dimension of the photo image is 400 by 514 pixels. You may use our online image editing tool to meet the above file size and dimension specifications. b) Your identification documents, i.e. NRIC or FIN/Passport (for international applicants). c) All your educational certificates and transcripts (including your O and A level certificates, etc). Translated and notarised copies of the documents are required if they are not in English Language. Please save and scan the various pages of a similar document type in one file. For example, if your Diploma transcript has 3 pages, scan all 3 pages into one file for uploading. All copies of document should be reduced to A4 size. Applications with incomplete, inaccurate information and not accompanied by supporting documents will NOT be processed and considered. Application Fees and Payment An application fee is payable for each application that is submitted. This fee (inclusive of 7% GST) is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. 14 Local applicants International applicants Online application fees S$96.30 S$321.00* * This does not include all fees related to Student s Pass application Please ensure that you have a valid MasterCard/Visa Credit Card or enets for e-payment of application fees. Other modes of payment are not accepted for e-application. Application Outcome All applicants will be informed of their application outcome via an notification at least one month before course commencement. Verbal offers of admission will not be made nor accepted. The Admissions Committee selects students for admission into the programme based on individual merits. Possession of one or more of the qualifications listed does not guarantee automatic entry to the programme. SIM and our university partners reserve the right to withdraw an offer and cancel the enrolment of any person where such an offer was made on the basis of incomplete or inaccurate information supplied by the applicant or a certifying authority. Acceptance To confirm the acceptance of offer, successful applicants will have to adhere to the following before the stipulated deadline: Accept the offer and PEI-student contract online Submit and verify all other required documents to SIM (where applicable) Course Fees Payment For first payment of course fees only, you may make payment at the payment counters in SIM Headquarters or via E-payment. Payment Counters in SIM HQ The modes of payment available are cash, cheque, Nets, cash card, Visa/MasterCard and/or Cashier/Money/Postal order. We accept up to four different modes of payment combination. All payments are to be in Singapore dollars. Cheque must be crossed, and made payable to Singapore Institute of Management Pte Ltd. It should not be post-dated. For Nets payment, the daily limit is S$2,000 or S$3,000, depending on the bank and your personal limit. For credit card payment, the limit is subjected to your available balance at the point of payment. We accept Visa and MasterCard only. Please retain your official receipt. An administrative fee of $5.35 (inclusive of 7% GST) will apply for each reprint request. Private Education Act Under the new Private Education Act, legislated in December 2009, a Council for Private Education (CPE) was set up to regulate the private education industry in Singapore. All Private Education Institutions (PEIs) are required to comply with the regulations under the Act in order to continue operations. Following are the requirements which Singapore Institute of Management Pte Ltd (SIM PL) has put in place:- PEI-Student Contract CPE, in aiming to enhance the confidence of students and their parents in the quality of education in Singapore, has stipulated that all PEIs must sign a PEI-Student Contract with students. The contract sets out the terms and conditions governing the relationship between the student and PEI. SIM PL will honour all terms and conditions in the contract and in all communication materials. Students may request for a copy of the PEI-Student Contract from SIM PL or view it on the CPE website (www.cpe.gov.sg). Cooling-Off Period There will be a cooling-off period of 7 working days after signing the PEI-Student Contract. Students have the right to cancel the contract within the 7 working days and be refunded the highest percentage of the fees already paid if the students submit written notice of withdrawal to SIM PL within the cooling off period (refer to Clause 2.3 of PEI-Student Contract). After the cooling-off period, SIM PL s refund policy will apply.

17 Fee Protection Scheme SIM PL adopts a compulsory Fee Protection Scheme (FPS) to protect the paid fees of both local and international students. The FPS serves to protect the student s fees in the event that the PEI is unable to continue operations due to insolvency, and/or regulatory closure. In addition, the FPS protects the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the Singapore courts. SIM PL has appointed Lonpac Insurance Bhd as the FPS insurance provider. Under the FPS insurance scheme, students fees are insured by Lonpac Insurance Bhd. In case of events, as stated above, students will be able to claim their paid fees from Lonpac Insurance Bhd. More details of the FPS can also be found in the FPS Instruction Manual, available at Medical Insurance SIM PL has in place a group medical insurance scheme for all its students. This medical insurance scheme will have a minimum coverage as follows: an annual coverage limit of S$20,000 per student, covers up to B2 ward in government and restructured hospitals and provides for 24 hours coverage in Singapore and overseas (if student is involved in SIM PL-related activities) throughout the course duration. For more information on medical insurance, visit Refund Policy Withdrawal due to non-delivery of course SIM PL shall refund the entire Course Fees and Miscellaneous Fees already paid by the Student if: 1. It does not commence the Course on the Course Commencement Date; 2. It terminates the Course before the Course Commencement Date; 3. It does not complete the Course by the Course Completion Date; 4. It terminates the Course before the Course Completion Date; 5. It has not ensured that the student meets the course entry or matriculation requirement as stated in Schedule A of the PEI-Student Contract within any stipulated timeline set by CPE; or 6. The Student s Pass application (exclude renewal of student s pass) is rejected by Immigration and Checkpoints Authority (ICA). Withdrawals due to other reasons In the event that the students withdraw due to any reasons other than those stated above, refund to students will be an amount based on the table below. Percentage of aggregate amount of the course fees and where applicable, the miscellaneous fees paid If student s fully completed request for withdrawal is received: 95% Refund More than 14 days before the course commencement date 75% Refund Within 14 days before the course commencement date OR within 7 days after the course commencement date 0% Refund More than 7 days after the course commencement date NOTES 1. Application fee for courses is non-refundable and non-transferable. 2. Requests for refunds arising from withdrawal and change of programme must be accompanied with an original fully completed hardcopy Student Request Form (downloadable from the SIM GE website) and supported with relevant documentary proof, where applicable. 3. Refunds (if any) will be processed within 7 working days upon: Where transfer/withdrawal is initiated by student a. Full submission of transfer/withdrawal request via the self-service function in SIMConnect or upon receipt of the original fully completed hardcopy Student Request Form with relevant supporting documentary proof; and b. The approval of request by SIM PL or Partner University. Requests that are received after noon would be considered as submission on the next working day. Where withdrawal is initiated by SIM PL or due to visa permit rejection c. The date of notification from SIM PL to students. Transfer/Withdrawal Policy Students are to put up their request for change of programme (transfer)/withdrawal via the appropriate forms/platforms. SIM PL will acknowledge the students requests in 3 working days and advise students on the final outcome within a reasonable time frame (not more than4 weeks). NOTES Change of Programme (Transfer) 1. Approval for change of programme will be granted on a case-by-case basis and subject to each individual meeting the course admission requirements. 2. A transfer fee may be applicable for some programmes. 3. A fresh PEI-Student Contract shall be executed between the Student and SIM PL when the change of the programme request has been approved. 4. Students are deemed to have withdrawn from the original programme when the application for change of programme is approved; the refund percentage as indicated in the refund table shall apply. 5. International students who wish to change to another programme offered by SIM PL will need to submit their Student s Pass application to Immigration and Checkpoints Authority of Singapore (ICA) for approval. Withdrawal 6. Transferring to another institution is deemed as a withdrawal from SIM PL. As such, for international students who transfer to another institution, their International Student s Pass will be cancelled. These students will have to submit photocopies of their Passport and International Student s Pass at the Student Services Centre (SIM HQ, Blk B) within 3 working days of the transfer. Attendance record and other relevant documentation to facilitate the transfer will be provided upon request. Confidentiality SIM PL is committed to maintaining the confidentiality of the student s personal information and undertakes not to divulge any of the student s personal information to any third party without the prior written consent of the student SUBJECT TO the obligation of SIM PL to disclose to any Singapore government authority any information relating to the student in compliance with the law and/or to the organisation conferring/awarding the qualification. 15

18 vibes why study at sim global education The promise of a holistic learning experience that ensures success At SIM GE, we know that it takes more than classroom excellence to inspire our students to succeed. Our approach towards an all-rounded and holistic education experience is captured in Vibrancy of Student Life Brace yourself for an exciting campus life beyond the classroom. With round-the-year student activities from more than 70 student clubs, SIM offers you ample opportunities to pursue your extra-curricular interests in arts, culture, and sports and develop personal skills in communication and leadership. At the same time, we help you to build community bonds and networks that will benefit you later in life. Infrastructure + Technology SIM GE ensures that the student-centric campuses are outfitted with the latest in technology and facilities to enhance your learning experience. SIM campuses are enabled with high-speed wireless Internet access and the latest in technology connecting you to a wealth of information and online services. SIM HQ Campus SIM s Headquarters at Clementi with an area of 119,000 m 2 serves as the main campus for about 23,000 students. The four towering blocks include well-appointed classrooms and lecture rooms, the extensive Tay Eng Soon management library, seminar rooms, offices, and computer laboratories. Pride of place are a new performing arts theatre, a sports hub and a real-time financial training centre. The central atrium at Block A allows for the hosting of major events such as exhibitions and convocation gatherings. A new addition at the atrium is the Heritage Gallery that celebrates 50 years of SIM s rich education legacy. Blend of Culture With a blend of 40 nationalities from across the globe, SIM GE s remarkable global mix of cultural diversities continues to grow. Providing an excellent platform for cultural exchange and knowledge sharing, a diverse student population is your gateway to understanding how the world thinks and relates. Experience a world-class education and a global mindset in a location that is the epicentre of buzzing Asia. Education Options SIM GE offers over 70 full-time and part-time academic programmes through more than 10 partner universities at master s, bachelor s, graduate diploma and diploma levels in areas such as applied science, arts, business, communication, design, finance, information technology, hospitality, management, nursing, social sciences and more. Stability With over 50-year-old heritage, over 132,000 strong alumni, student enrolment of over 36,000 and more than 2,000 top-notch faculty, the SIM Group is the premier organisation for higher education and lifelong learning in Singapore and the region. Committed to the welfare of every student, SIM GE extends support to all its students, from financial assistance schemes to counselling services and structured processes for grievance resolution. SIM GE also provides a 24-hour medical insurance coverage for all its students both in Singapore, and overseas (if students are involved in SIM-related activities) throughout the course duration. Information on student support services is available at 16

19 SIM STUDENT LIFE 24 hours in 1 day days in 1 year days in 3 years... Make the most of your time in SIM. Education Abroad Education Abroad offers a full spectrum of opportunities to gain overseas exposure. From the intellectual vibrancy of world-class academic exchanges, to examining the economic development of global cities, to understanding the complexities of social change; we present platforms for you to be at the centre of global engagement. Career Services Career Services helps you to make the transition from academic life to a career of choice by identifying your core strengths and interests, and matching these to an appropriate profession. Gain insights into what different jobs and industries offer and require through job fairs, company visits and industry-related talks. Professional Internship Internships bridge students and graduates into the realities of the working world. A professional internship allows you to understand better if your skill sets and beliefs match the culture and values of the organisation you intend to join by offering the opportunity to test your abilities against real-world scenarios. Gain insights into your intended field of work in ways that will contribute value to your career in the long run. Student Care Healthy, balanced and effective individuals are more likely to do well in life. Student Care regularly organises programmes on healthy living, wellness, time management, stress management and a range of other soft skills that will boost your well-being. Student Development Student Development supports the artistic and athletic pursuits of our students. We believe that these CCA activities inspire creativity and expression, and builds resilience and teamwork as key qualities for life. With more than 70 student councils and clubs, we provide ample opportunities for you to take on leadership positions to contribute to the vibrancy of our campus. Dance recital by SIM GE Dance (All)titude Global Immersion Programme at Cambridge SIM Job Fair

20 Singapore Institute of Management Pte Ltd 461 Clementi Road Singapore Tel: Fax: Photo Credits Page 1: Photo of Professor Martyn Hook, courtesy of RMIT Image Page 2: University photo, John Gollings Page 4: Angella Sim Ai Hui, Graduate, Class of 2013 Page 6: Chris Seow (SIM-RMIT Lecturer) Page 10, 11: Yao San Roye, Graduate, Class of 2013 This brochure contains key information, accurate as at time of print on 16 February For the most updated and complete programme information, refer to our website at SIM and RMIT University reserve the right to change the information, including fees, herein at any time. Members of The SIM Group

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