YOUR 2016 GUIDE TO COMMUNICATION

Transcription

1 YOUR 2016 GUIDE TO COMMUNICATION

2 CONTENTS COMMUNICATION 01 TABLE OF CONTENTS S OTHER COURSES CONTACT MASSEY 02 BACHELOR OF COMMUNICATION 14 BACHELOR OF ARTS 18 ENGLISH 19 LINGUISTICS 20 MEDIA STUDIES 22 BACHELOR OF BUSINESS STUDIES 24 COMMUNICATION 25 MARKETING 26 CERTIFICATE IN BUSINESS STUDIES 27 DIPLOMA IN COMMUNICATION 28 GRADUATE DIPLOMA IN BUSINESS STUDIES 30 POSTGRADUATE DIPLOMA IN JOURNALISM 32 CONTACT MASSEY FOR MORE INFORMATION UPDATED JANUARY 2015 Please note: The information contained in this publication is indicative of the offerings available in 2016 and subsequent years. This information is correct at the time of going to press, but may be subject to change. While all reasonable efforts will be made to ensure listed programmes are offered and regulations are up to date, the University reserves the right to change the content or method of presentation, or to withdraw any qualification or part thereof, or impose limitations on enrolments should circumstances require this.

3 02 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY, MANAWATŪ WELLINGTON DISTANCE LEARNING BACHELOR OF COMMUNICATION BC Talking, tweeting, texting and typing. We live in a world of on-demand entertainment, 24/7 messaging and social engagement. This world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people, and the logic, analysis and language skills to deliver that content in a strategic and meaningful way. Massey s Bachelor of Communication (BC) will give you these skills. GET THE BEST OF BOTH WORLDS In the BC we combine arts and business disciplines to give you the best of both worlds. You ll ignite your artistic flair and hone this with business savvy through a range of courses in marketing communication, journalism studies, public relations, communication management, media studies, linguistics and expressive arts. Our BC is the only communication degree in New Zealand that requires you to take both business and arts courses. This variety means you ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought after by employers. Our survey of past graduates showed 84% believed their BC studies were relevant to their present work. BE SOUGHT AFTER BY EMPLOYERS Massey BC graduates have had outstanding employment success. 96% of our students are employed after graduation, with the remaining students largely involved in further study, travel or family commitments. 88% of those were employed immediately after graduating! This is a much higher ratio than any national or international benchmarks for similar degrees. At Massey, we ll teach you skills in using up-to-date technology, and you will obtain deep insights into the communication industries. Massey opens the door for you to become a communication entrepreneur who understands how to develop new business models and can offer thought leadership in this rapidly evolving area of professional work. WELL-REGARDED You ll gain from the experience of the University and our world-renowned staff. Massey has the oldest journalism school in the country, and our marketing communication major is the longest-standing in New Zealand. Our teachers in the BC expressive arts papers (theatre, creative writing and media production) have won five national teaching awards. You ll study both business and humanities subjects, and you ll probably discover that neither is what you expected and you love most the one you didn t think you would! INTERESTING PROJECTS The BC offers you many opportunities to apply your learning to real-world problems. You ll produce strategies, media and publications that apply your communication learning. These include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances and speeches. REAL-WORLD INTERNSHIP Massey offers a communication internship paper to BC students with good grades. It allows you to work for a company while you study, network with future employers, and gain invaluable real-world experience. You could intern in inspiring organisations like NZ Red Cross, UNICEF, or Forest & Bird, in leading PR agencies, or for news media like the New Zealand Herald. PLANNING YOUR The BC is made up of a core of communication papers with a major, a minor and four electives completing a three-year full-time programme. Majors in the BC are offered by the Massey Business School and the College of Humanities and Social Sciences. You ll complete a major of eight papers (120 credits) from one college and a minor of four papers (60 credits) from the other. This is because each offers differing but complementary perspectives on communication and media. These specialisations are listed below and detailed in the following pages. COLLEGE OF HUMANITIES AND SOCIAL SCIENCES SPECIALISATIONS > > Expressive Arts > > Linguistics > > Media Studies > > International Languages (minor only) Chinese, French, Japanese or Spanish MASSEY BUSINESS SCHOOL SPECIALISATIONS > > Communication Management > > Journalism Studies > > Marketing Communication > > Public Relations The remaining four papers (60 credits) you ll choose as electives from any undergraduate degree programmes at Massey University. NOTE: The availability of majors and minors varies across campuses.

4 03 BUSINESS BC CREATIVITY CAREER OPPORTUNITIES The BC prepares you for numerous emerging and current occupations, across almost all industries the world is truly your oyster! > > Depending on your major and interests, you could move into any of the following areas: > > Writing, editing, publishing or research (for social media, literature, theatre, film and television, corporate, government or non-profit organisations) > > Speech writing, travel writing, blogging > > Social media or social entrepreneurship > > Scriptwriting > > Relationship management > > Public relations > > Public affairs > > Project management > > Film, theatre, circus, dance and a wide range of other creative enterprises > > Organisational training and development > > Media industries, including as producer > > Marketing > > Liaison and advisory work > > Journalism > > Film making > > Creative industries or arts administration or management > > Communication management > > Arts promotion, policy and development > > Academia or teaching. TYPICAL PATTERN FOR A BC YEAR 1 YEAR 2 YEAR Principles of Marketing Creative Communication Intro to Media Studies Language & Comm Intro to Business Comm Media Skills Intro to Cross-Cultural Comm Intro to Academic Writing 200-level 200-level 200-level 200-level 200-level 200-level 200-level 200-level 300-level 300-level 300-level 300-level 300-level 300-level 300-level 300-level 120 credits 120 credits 120 credits Compulsory Major Minor/elective If your major or minor requires that you take a 100-level paper, one or more of your core papers may be studied in your second year. PATHWAY TO POSTGRADUATE STUDY ENROL IN... ä Bachelor of Communication Postgraduate Diploma in â [3 years] Communication [1 year] ä è ä Bachelor of Communication (Honours) [1 year] â è Master of Communication [1-2 years] ä Doctor of Philosophy [3-4 years]

5 04 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY*, MANAWATŪ*, WELLINGTON* DISTANCE LEARNING * Some planning advice may be required COMMUNICATION MANAGEMENT A business major or minor of the BC Become a communication specialist. You ll understand the complexities, challenges, and rewards of interpersonal and organisational communication. Studying communication management at Massey gives in-depth insights into many different forms of communication, and how they are used at work and in the community. QUALIFICATION OVERVIEW Factors like culture, gender, and technology all have a deep influence on how we connect. With a major in communication management, you can choose from courses that will re-shape how you understand yourself and your world. Papers include: > > Cross-Cultural Communication > > Gender and Communication in Organisations > > Interpersonal Communication Communication management shows you how to communicate using global English, making presentations to colleagues and clients using verbal and non-verbal approaches, and performing a communication audit. Massey was the first to offer a university-level communication management programme in New Zealand, back in Our teachers are highly regarded internationally, blending expert international scholarship with real-world experience, giving you insights into the world of communication and consulting. You will obtain a comprehensive overview of communication management issues and processes. At graduation you will be knowledgeable in management communication policies and practices, have a theoretical grasp of communication processes, and an awareness of how to apply communications and media technologies. You ll emerge with skills that potential employers find very desirable. CAREER OPPORTUNITIES You may become a media relations or government relations specialist, or you could get a role as a communication advisor, helping an organisation deliver great communication in everything they do. Massey s BC (Communication Management) will ground you in strategic planning, media relations, employee relations, government relations, issues management, and other public relations and communication management methods. Your future roles could involve specialising in any of these areas. I LOVE MY JOB AND THOROUGHLY ENJOY THE VARIETY OF CLIENTS AND CONFERENCES THAT I WORK WITH

6 05 ngeorgia HAMILTON Public Relations and Events Executive Elevate PR Marketing & Events In the early days of my study I was given a simple, yet powerful piece of advice: just say yes. As terrifying as this was, it pushed me out of my comfort zone and into a number of amazing experiences like being a news reporter at the 2011 Rugby World Cup. I quickly learnt that communication was the path for me. I won a number of top student awards, was named on the 2012 Massey Business School Dean s List and selected to participate in the Massey Business School internship programme, which led to full-time employment as the Communications Advisor at Sport Manawatu. From my role at Sport Manawatu, I have since moved to Brisbane where I work as a Public Relations and Events Executive for Elevate PR Marketing & Events. I have found my niche and created my own role specialising in corporate conference management and internal communications. I love my job and thoroughly enjoy the variety of clients and conferences that I work with. Elevate is an amazing company with a great team and an endless growth of new clients and opportunities. The BC s business and humanities mix was a main attraction for me and particularly unique. There aren t many universities that offer such a variety of study areas and flexibility under one degree. I enjoyed being able to study linguistics alongside PR/communications and not being restricted to just one industry. It helped me keep perspective on the scope and volume of learning available and an open mind in terms of where I wanted to take my career. I think the mix also allows future employers to see you ve had a range of learning experiences and explored different interests.

7 06 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY*, MANAWATŪ*, WELLINGTON* DISTANCE LEARNING * Some planning advice may be required EXPRESSIVE ARTS An arts major or minor of the BC If you love theatre and performance, but want to ensure you have broader career prospects, possibly in the corporate world, the major in expressive arts is for you. QUALIFICATION OVERVIEW As part of your study, you will be able to take part in and lead theatre and digital video productions. You will learn the hands-on skills of acting, directing, managing productions, scripting, storyboarding, creative writing, and video filming and editing. You will also learn how these fit into the everyday activities of a professional communication practitioner and the leadership skills necessary to effectively manage people. For example, you might produce a music video, or direct an experimental multi-media show. You might be immersed in the techniques of improvisational theatre, including games and spontaneity activities, as a way to unlock and manage your creativity across other media including creative writing. You might find yourself devising word-at-a-time stories with team members, or learning how your posture communicates a status instantly to others. CAREER OPPORTUNITIES Surveys have shown that today s employers seek graduates who can give compelling presentations, problem-solve creatively, think originally, analyse perceptively, communicate effectively (both in person and on paper) and work well in teams. Learn these skills through expressive arts. When combined with the communication and corporate skills that you learn through your Bachelor of Communication you will have a qualification that can be applied across an amazing range of roles. Graduates with an expressive arts major are working today in: > > Arts publicity > > Human resources > > Advertising > > Marketing and public relations > > Television and journalism > > Teaching > > Theatre and entertainment > > Creative and professional writing. nwhitney NUKU Māori Communications Advisor NZQA No two days are the same in my role as the Māori Communications Advisor for the New Zealand Qualifications Authority. One day might involve coordinating, designing, editing and proofing publications on Mātauranga Māori for an academic audience, while the next might be spent planning promotion and activities for Māori Language Week. I m required to be both professional and creative in my work, so although a lot of what I do is varied from what I studied, the blend of business and humanities from the Bachelor of Communication has been complementary to my role. Exposure to many forms of art and expression gained during my degree has had a huge impact on the way I work. My creative writing skills help me to take a boring policy paper and turn it into an interesting read for whānau. My experience in media practice helps when producing videos, like ones that help parents and grandparents understand NCEA. My knowledge of the creative process not only guides my own ideas, it also helps when working with others to bring out the best of everyone s ideas. My boss trusts my artistic and creative judgement and gives me the freedom to colour outside the lines of my organisation s usual approach.

8 07 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME DISTANCE LEARNING LINGUISTICS An arts major or minor of the BC If you love language and want to broaden your career options, the Bachelor of Communication (Linguistics) offers the best of both worlds. QUALIFICATION OVERVIEW You will explore how the brain manages language and the unwritten rules of interaction. You ll also uncover the underlying structures that shape our understanding of language and communication in settings as different as boardrooms, newsrooms, chat windows and living rooms. For example, you might examine murderers text messages, provide a commentary for a sports match, construct an alien language, listen to global hip-hop to track the influence of African-Americanisms, and observe people talking to dogs. The BC (Linguistics) gives you enhanced language skills for both the social and professional worlds. You will gain an understanding of the functions of language and the cultural implications of how we communicate through the media, socio-political and legal contexts. SKILLS SOUGHT-AFTER BY EMPLOYERS You will learn transferable skills that employers seek your own personal excellent written and oral communication skills and an ability to understand the subtexts of communication from others and diagnose unintended effects or communication bottlenecks. AT THE HEART OF OUR LIVES Language is at the heart of communication. Linguistics the study of human languages helps us understand how language has evolved, how it is structured and how it is used today to communicate in our working and personal lives. GAIN A RELEVANT QUALIFICATION Massey University s linguistics major offers papers that specifically examine language in New Zealand and the Pacific, ensuring relevant, local context. Other papers like forensic linguistics will help you understand corporate-related areas such as intellectual property and authorship identification. You will enjoy studying towards an interesting, relevant qualification. CAREER OPPORTUNITIES Massey University s linguistics major prepares graduates to work in a growing number of fields where an understanding of the systems, structures, functions and contemporary uses of language strengthens knowledge of communication. CAREER FLEXIBILITY This degree gives you a skill-set that is attractive to employers, but also provides flexibility for career pathways. Careers could include work as a technical or specialist writer, in market research and analysis. Large technology companies seek graduates to work on natural language processing, speech analysis and data collection. Your highly sought-after skills will also be useful for roles in communication, web writing, and editing in fact with any organisation that deals with human language. Skills you will learn include: > > Analytical skills > > Logical thinking > > Ability to produce clear communication > > Ability to diagnose communication effects and processes > > Ability to advise on the role of specific language strategies as part of a broader communication strategy > > Ability to understand language structures at the root of all languages, not just English, thereby enhancing cross-cultural communication and foreign language learning. nrebecca FORREST Almost immediately after finishing my final paper (three weeks!) I flew out to Korea where I taught English for seven months. I worked with students aged between 6 and 17 years old. I taught comprehension, phonics, carried out testing and provided coaching for speech competitions. I worked alongside the head teacher and interviewed new foreign teachers. It was amazing to see the cultural components of the degree really come to light during my time at the school. A few weeks after my return to New Zealand, I got a job at a not-forprofit where I really got to put my communication skills to use. I wrote a brochure, engaged in website planning, edited policies, formal templates, wrote letters for publics and initiated the development of a quarterly newsletter to improve the organisation profile. I was at the not-for-profit just shy of six months before being approached by a private business. I was invited on board to provide internal management assistance to support business expansion. The role has been designed to rotate me through different areas of small business operations. It s going to be a lot of learning in a fun environment, for an industry I genuinely care about. I look forward to further building my skills and seeing where this opportunity takes me.

9 08 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME WELLINGTON, DISTANCE LEARNING JOURNALISM STUDIES A business major or minor of the BC The news media plays a vital role in society. Technological advances have made it totally pervasive, entering our daily lives 24/7. News and news media are constantly changing in both content and delivery, so journalism studies will always remain a fascinating area of study. As the media changes, new questions arise around how it should operate, including challenging ethical issues around things like media intrusion on privacy or the exposure of classified information. QUALIFICATION OVERVIEW In your journalism studies major, you ll build essential generalist journalistic skills and gain expertise in specialised fields, such as feature writing and investigative reporting. You ll also learn about the media s role through studies in media theory. You can take advantage of Massey s close relationships with industry, including journalism, marketing, public relations, and the not-for-profit community, by taking the Communication Internship. This gives you professional work in a local organisation and great networking plus prebuilt relationships with potential employers before you graduate. The quality of Massey s journalism programme is internationally recognised. You learn from lecturers who have vast experience (often as leading journalists themselves). Our journalism school is New Zealand s longest-standing, and has many graduates who are household names and celebrities. CAREER OPPORTUNITIES This qualification is a great degree if you wish to become a journalist or media advisor for public, private or not-for-profit organisations. Many students seeking further in-depth development as a journalist also opt for a fourth year in the Postgraduate Diploma in Journalism. The Master of Journalism offers a further attractive capstone to your studies. nbridget HAYMAN Media and Communications Advisor New Zealand Defence Forces As a Media and Communications Advisor at the New Zealand Defence Force I take media enquiries, write and send media releases and advisories about our people and activities. I post on the Air Force and NZDF Facebook pages, which have more than 20,000 followers. I use social media measuring tools to track our social media statistics and Media Portal to monitor our media coverage. I compile a daily media brief of everything that has gone on in the media that day, which is distributed to the key stakeholders of the NZDF (ie the senior leaders), and have written a story for the Navy Magazine read by the wider Defence Force. I have had the opportunity to travel from Napier to Wellington on a Navy ship, wrangled media at the arrival and departure of the Duke and Duchess of Cambridge, and have sat in on a live CNN interview about the Royal New Zealand Air Force s role in the search for the missing airliner MH370. The opportunity for this job presented itself during my communication internship at Massey, which was an invaluable experience.

10 09 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY, MANAWATŪ, WELLINGTON DISTANCE LEARNING MARKETING COMMUNICATION A business major or minor of the BC Branding, design, social media, promotion, direct marketing these and more are all part of the marketing communication mix. Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths. QUALIFICATION OVERVIEW Marketing communication is the study of messages and related media used to communicate with customers. You will study areas like consumer behaviour, strategic marketing management and professional and e-business writing. This will help you understand marketing strategy, and how it applies in different organisations. We ll teach you about powerful marketing communication tools like direct marketing, sales promotion, advertising, personal selling, publicity, and public relations, along with social marketing. You ll learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private sector or consulting experience, helping to make Massey s School of Communication, Journalism and Marketing one of Australasia s leading marketing schools. Massey takes pride in our graduates skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines. CAREER OPPORTUNITIES The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations. You can specialise in a particular facet of marketing communication or go into a more general role. As you progress through your career you may advise managers and leaders on marketing communication strategy and in time, lead a marketing communication team. Tertiary-level teaching also features growing opportunities. You ll be able to utilise the reputation of Massey s Bachelor of Communication. Previous staff and graduates from Massey s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand. ndan WALRAVEN Consultant Ideas Shop I am a consultant at Ideas Shop, a communications agency with offices in Wellington and Christchurch that specialises in strategic communications. No two days are the same in our job we have a variety of clients across the public, private and non-profit sector in New Zealand and overseas that keep us at the fore of the communications field, and we manage to have a great time while also tackling some complex and high profile projects. I wouldn t be where I am without my Bachelor of Communication from Massey University. Majoring in marketing communications gave me a lens to the business world from a communications perspective, something that was truly fascinating to study. My minor in media studies gave me practical experience and a sound understanding of the media landscape. I also got to produce Turbos TV for three seasons an initiative that complemented my business study due to the strong brand we were working with. I used Massey s flexibility with study modes in a way that suited me and allowed me to get the practical experience that is vital for getting a job. In addition to spending a year at each of the Manawatū and Wellington campuses, I also spent time studying at Exeter University in the UK as a Massey exchange student, with a scholarship from Massey Business School. I USED MASSEY S FLEXIBILITY WITH STUDY MODES IN A WAY THAT SUITED ME...

11 10 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY, MANAWATŪ, WELLINGTON DISTANCE LEARNING MEDIA STUDIES An arts major or minor of the BC The media studies major gives you a fascinating insight into how the media can impact on our society and our lives, while giving you the skills to translate this into a professional career in public or private sectors. QUALIFICATION OVERVIEW EVER-CHANGING AND CHALLENGING You will gain a broad-based introduction to both understanding and using media, including visual images, video, audio and online forms (including television, cinema, newspapers and the Internet). The Bachelor of Communication (Media Studies) gives you deep understanding of our information-rich society, and it reveals the power of the media within cultural, social, political and economic spheres. This equips you to advise others on how to utilise it to their best (personal or professional) benefit. You ll not only learn the technical skills behind the use of each medium, but how decisions on what is communicated, through which medium, can impact on our lives and our understanding of world events. Media studies is geared towards creating flexible and critical thinkers who are equipped to become digitally literate, ethical citizens. WILL YOU CHANGE THE WORLD? If you want to change the world for the better but also want to ensure that you have professional career prospects in the business, government or non-profit spheres, this is the major for you. PRACTICAL EXPERIENCE WHILE YOU STUDY During your study you get hands-on experience in pre-production, filming and post-production using industry-standard software in digital media labs. You couple these hands-on skills with creative ways of employing media texts in meaning-creation. You learn how society and the media interact, learning how to help interpret the media world for clients, or work within media-related jobs. As part of your study you will produce a diverse range of media projects including: > > Short fiction films > > Music videos > > Photography portfolios > > Short documentaries > > Media scriptwriting > > Multimedia installations. You will also gain critical and theoretical understandings of media forms and content. This includes knowledge of how to target intended audience outcomes in ways that are ethical and contribute to the betterment of society. CAREER OPPORTUNITIES The broad-based introduction to the key media such as photography, video and audio provides you with a digital literacy that is useful and can be applied to a wide range of media functions and careers. Media Studies graduates have pursued careers in wide-ranging fields such as advertising, public relations, radio, film and television, with government agencies and in teaching. Media studies gives you the expertise to work in media. It qualifies you to work in organisations that work with and advise on the media. This includes advertising and design agencies, government departments and private organisations that want to increase their presence in the media. I AM AN IGNITER I AM STUDYING THE BC

12 11 nadelaide MCDOUGALL Studio Manager Transistor Studios, New York I graduated from Massey in 2013 with a Bachelor of Communication majoring in media studies with a minor in public relations. Soon after I graduated, I flew to New York City to fulfil an internship at a fashion PR company called PR Consulting. Here I worked with brands such as Vera Wang, J Brand, Acne Studios and many others. During my experience I often found myself referring back to knowledge I gained at Massey, which I applied to writing press releases about designer shows at New York Fashion Week. I then moved on to a paid internship with Transistor Studios. Here my main responsibilities include assisting in shoots and filming, booking freelancers to assist us in the post-production of commercials and trailers, and contributing to creative discussion with clients. I was recently involved in a shoot for IMAX, and have previously worked on a Lupe Fiasco music video, a Ray Ban commercial and many other amazing projects. At the end of the internship, I applied and was successful in landing a full-time job as the studio manager! Film is my passion, so I am very excited to get this position. I wouldn t have gotten to this point without Massey. I learnt fundamental skills relevant to both the PR and media industry in New Zealand and overseas, which has prepared me to participate effectively in these companies. I WOULDN T HAVE GOTTEN TO THIS POINT WITHOUT MASSEY

13 12 DURATION 3 YEARS FULL-TIME OR EQUIVALENT PART-TIME ALBANY, MANAWATŪ, WELLINGTON DISTANCE LEARNING PUBLIC RELATIONS A business major or minor of the BC To survive and succeed, every organisation ultimately depends on its relationship with clients, partners, investors, the media, employees and other publics. Public relations professionals help to foster and maintain these relationships, as well as managing an organisation s wider reputation. It s a key role, and one of the fastest-growing specialist areas in business. QUALIFICATION OVERVIEW A major in public relations (PR) will help develop your skills in problem-solving, strategic thinking and planning, writing, research and information-processing. Public relations professionals whether working as consultants or within an internal communications group develop communication plans and programmes to support the organisation s goals, contribute to the management of issues and crises facing the organisation, manage internal communication networks, write and edit media releases for all forms of media, organise events, and much more. It s a challenging profession, focused on helping organisations to communicate in persuasive and ethical ways with publics such as customers, regulators, investors, communities and staff. Massey s PR programme will help prepare you for success in this demanding environment by aligning teaching and practical work with industry needs and opportunities, led by people who have been there, done that people who know how PR works and can support you as you develop capabilities needed in the field. CAREER OPPORTUNITIES Enterprises across the spectrum of private sector, government, and not-for-profits now grasp the importance of public relations. They along with public relations consultancies tell us how much they appreciate the quality of Massey BC graduates. Public relations practitioners love how every working day is different, busy and challenging, drawing on and further building their creativity and showing them how to make a real difference in their organisations and communities. ncasey ANGLAND Senior Account Manager Pead PR, Auckland I work with technology clients including Samsung, Orcon, Kordia, EMC & RSA. I also work with the Recording Industry Association of New Zealand (RIANZ). My role is made up of: > > Media liaison pitching feature ideas and product placement opportunities for clients > > Writing media releases, promotional product placement copy > > PR planning creating briefing documents/pr plans (constructing annual and quarterly plans for each client). In the PR industry I cannot stress enough how important it is to have practical experience. The internship paper in Massey s Communication degree let me work hands-on alongside PR professionals to develop my own campaign and PR planning skills. The most memorable and influential experience I had at Massey was my international exchange. I travelled to Los Angeles to study at UCLA for six months. While there I worked as a graduate researcher for the UCLA Communication Department and I also interned for a Beverly Hills PR company, Fingerprint Communications. Fingerprint specialised in consumer and celebrity PR so I was able to meet and work with a lot of influential celebrity clients and brands. Accounts I interned on included the Air NZ Snoop Dogg/Rico video, Kardashian Collection, Oakley, and various other consumer and fashion brands. My degree in Communication has already allowed me to achieve many of my personal and professional goals. Through the practical paper offerings I was allowed to be involved in hands-on PR activity which gave me the invaluable experience that ultimately led to meeting my business idols and landing a job in a respected Auckland PR company. Without the support of the Massey Communication staff and the diverse course offerings, I would not have been able to gain the wide variety of experience and knowledge I did during my three years of study and I would not be where I am today.

14 13 DISTANCE LEARNING INTERNATIONAL LANGUAGES An arts minor of the BC Gain an insight into cultural perspectives that will give you a head-start in the world of international business. QUALIFICATION OVERVIEW A minor in one of the International Languages will prepare graduates for interaction and communication careers in international contexts, where the linguistic skills and cultural literacy of an international language are essential. Available minors include: > > Chinese > > French > > Japanese > > Spanish. Work in many fields requires an in-depth understanding of an international language and culture other than English. Graduates will gain an insight into the different cultural perspectives, values, and frames of reference embedded in the language and culture studied within the minor. I AM A DISCOVERER I AM STUDYING THE BC

15 14 DURATION 3 YEARS FULL-TIME PART TIME STUDY OPTIONS ALSO ALBANY, MANAWATŪ, DISTANCE LEARNING BACHELOR OF ARTS BA You get to focus on exactly what you enjoy, while learning to be a creative and independent thinker. You ll also get the valuable skills today s employers are looking for. QUALIFICATION OVERVIEW The Bachelor of Arts degree consists of 360 credits (24 papers) studied over a period of at least three years of full-time study or a longer period of part-time study. This includes: > Five core papers, three of which are taken in your first year of study > Nine papers in your major subject, or eight papers in each subject if you choose a double major > Five papers in your minor subject - you can include up to two minors. The remaining papers which make up the BA are called elective papers. Some elective papers can be from other undergraduate degrees. During your first year, you can select a broad range of subjects which interest you. THE NEW CORE CURRICULUM Last year we asked hundreds of employers and Massey graduates about the value of a BA. Based on what we heard, we decided to refresh our degree and include a new core curriculum. This core will: > Provide transferable skills that will equip you for any career path you choose to follow > Be intellectually stimulating > Give shape to your degree and introduce you to the richness of diverse subjects available to you > Complement the study you will do in major(s) and/or minor(s) > Help you make sense of and engage with the wider world in which you live > Still allow for freedom of choice and flexibility within your degree. TYPICAL PATTERN FOR A BA A typical pattern for a BA degree with a major in English and a minor in Media Studies. Please note this is only an example of how a BA degree might be structured. Year 1 Year 2 Year Tūrangawaewae: Identity and Belonging Tū Kupu: Writing and Inquiry Tū Arohae: Critical Thinking Tū Rangaranga: Global Encounters 139.2xx English 139.2xx English Tū Tira Mai: Practising Engagement 139.3xx English 139.3xx English English 139.2xx English 139.3xx English 139.1xx English Elective 139.3xx English Elective Elective Elective 154.1xx Media Studies 154.1xx Media Studies 154.2xx Media Studies 154.2xx Media Studies Elective 154.3xx Media Studies 120 credits 120 credits 120 credits Compulsory Major Minor Elective

16 15 MAJORS AND MINORS The BA offers you the opportunity to specialise in majors and minors in the subjects listed on the right. All subjects available as majors in Massey University s BA degree are also available as minor subjects, except for Business Psychology. You can also study minors from the Bachelor of Business Studies or the Bachelor of Science. It is recommended that all students include a minor subject in their BA. Information about the availability of majors and minors is on our website: Our website is updated throughout the year, so it s best to check for updates regularly. All BA majors require nine papers, including at least one 100-level paper, two 200-level papers and four 300-level papers. All BA minors require five papers, including three papers above 100-level, with at least one paper at 300-level. There are required papers in some majors and some minors, so when selecting your major and your minor, please read the regulations for those subjects carefully. For a full list of BA majors and minors, see the YOUR GUIDE TO ARTS, PLANNINNG, EDUCATION AND TEACHING book. PATHWAY TO POSTGRADUATE STUDY ENROL IN... ä Certificate in Arts äâ [1 semester] ä Diploma in Arts äâ [1 year] ä Bachelor of Arts â [3 years] ä Master of Arts [1.5 years] â çè á Postgraduate Diploma in Arts [1 year] Bachelor of Arts (Hons) [1 year] n ANTONIA PREBBLE Bachelor of Arts (English), Actress As an actress wanting to study, Massey University s distance programme was the obvious choice. While sitting exams overseas in places like the New Zealand Embassy in Paris is not the norm for most students, it was just one of many ways that Massey s distance offerings was able to cater to my circumstances. I was able to gain my degree without having to worry about trying to attend lectures that didn t fit with my filming schedule, and I still had support every step of the way. I really enjoyed and appreciated my study experience with Massey. Their systems made correspondence learning as manageable as possible. I could access the impressive library services 24/7, and helpful knowledgeable advice from the staff at the contact centre was only a phone call away. Acting is my dream career, it takes me all over the world and I m glad I was able to gain a degree that can open new avenues and expand my abilities. My BA gave me skills in analysing and understanding texts, which is incredibly helpful in what I do. At the moment, I am working on a television show in Sydney and one day I d love to be able to put my French papers to use and perform a role in French. I AM A PROBLEM- SOLVER I AM STUDYING THE BA

17 COMMUNICATION WHAT ARE YOUR INTERESTS? WRITING MEDIA DIGITAL BROADCAST PRINT BUSINESS SOCIAL MEDIA CREATIVITY JOURNALISM CONNECTING WITH PEOPLE LANGUAGE MARKETING AND PROMOTION BUSINESS CREATIVITY THE BEST OF BOTH WORLDS EM CO T A ADVERTISING STORY TELLING BC NEWS & MAGAZINES VISUALISE WRITE MANAGE P R E S E N T P R O M O T E R E P O R T TV AND RADIO AND THEATRE EXPRESSIVE ARTS MAJORS COMMUNICATION MANAGEMENT EXPRESSIVE ARTS JOURNALISM STUDIES LINGUISTICS MARKETING COMMUNICATION MEDIA STUDIES PUBLIC RELATIONS MASSEY GRADS ARE WORKING IN AWESO EMMA BEER Journalist, Radio New Zealand I always knew I wanted to be a journalist. What other job allows you to spend all day meeting interesting people and then sharing their amazing stories with people all across the world? WHITNEY NUKU, Mäori Communication Advisor, NZQA No two days are the same in my role. One day might involve coordinating, designing, editing and proofing publications on Mätauranga Mäori, while the next might be spent planning promotion and activities for Mäori Language Week. JESSE H Ideas S Ruffhou Studyin than lea product learn to ideas, de carrying that sati of your o and give what the

18 THEY ARE OP 3 SKILLS PLOYERS RATE MMUNICATION S ONE OF THE L KING WANTED FOR CAREER OPPORTUNITIES WITH A MASSEY COMMUNICATION YOU LL BE READY TO TAKE ON AN EXCITING CAREER WITH A VARIETY OF JOB PROSPECTS IN NEARLY EVERY INDUSTRY YOU COULD MOVE INTO ANY OF THE FOLLOWING ROLES - Presenter Journalist Public relations professional Communication manager Marketing manager Online and digital specialist Film, radio or theatre producer Editor Language teacher or therapist Market researcher or analyst Press secretary Speech writer Travel writer Scriptwriter Social media manager Public affairs manager Organisational training and development Event manager Policy adviser Academic or teacher Self-employed Freelance COMMUNICATION GRADUATES ARE VALUED AND IN DEMAND WITH MASSEY S COMMUNICATION YOU GAIN REAL-WORLD EXPERIENCE THROUGH INTERNSHIPS AND PROJECTS WORKING WITH BUSINESSES AND ORGANISATIONS 96 % OF OUR GRADUATES FIND FULL-TIME WORK SOME OF OUR GRADS ARE HERE! ME ROLES IN NZ AND OVERSEAS UNTER hop consultant and se manager g marketing is more rning to sell a you have to deliver your signing and out campaigns sfy the needs rganisation the consumers y want. MADELINE WHITE Social Media Officer, Heathrow Airport, London I work with brands such as BBC, Google, Top Gear, Virgin Atlantic, British Airways, and Air New Zealand, and I communicate daily with a social audience of 300,000+ people across Facebook, Twitter, Instagram, G+, and YouTube. MORGAN BROWNE National Editor, Massive Magazine I am an Expressive Arts major and I loved it, and use skills from it every single day in this job! My role involves lots of public speaking, creative writing, and, in some cases, filming too.» Google» Mediaworks» LEGO» Parliament» Trade Me» New Zealand Defence» Department of Conservation» Fairfax Media» Tourism New Zealand» TV News» Ogilvy» Pead PR» Not-for-profits ENGINE.AC.NZ MASSEY.AC.NZ/COMMUNICATION

19 18 ALBANY, MANAWATŪ, WELLINGTON (MINOR), AND VIA DISTANCE LEARNING ENGLISH A major of the BA STUDY AND CREATE GREAT TEXTS With a Massey BA (English), you can follow your passion for literature, studying the great works and writing your own with the guidance of our award-winning staff. WHAT S IT LIKE? FOLLOW YOUR PASSIONS You will be encouraged to experience a broad range of subjects in your English major. There s plenty of choice when it comes to papers, and lots of opportunity to study what really interests you, from Gothic literature to health and science writing. WHY MASSEY? STUDY THE GREAT TEXTS AND WRITE YOUR OWN With a BA (English) at Massey, you can combine your love of literature with developing your own creativity. You will be taught by acclaimed authors who will both guide you through the exploration of poems, novels, short stories and theatre scripts, and encourage your own creative talent. BECOME A STRONG COMMUNICATOR A Massey BA(Eng) will cultivate your empathy and prepare you for a versatile career. You ll learn to analyse different audiences, which will help you understand how best to communicate with them. You ll learn how to take information, pull it apart and present it in a way that makes sense a fundamental skill in any work environment. In your BA (English) you ll focus on these very processes. GET ONE-ON-ONE TEACHING At Massey our teaching is centred on you. Our lecturers are awardwinning teachers and researchers who will give you individual feedback every step of the way. Our combination of English studies with arts-based fields, such as speech writing and media studies, will expand your learning opportunities and future career prospects. CAREER OPPORTUNITIES Follow your passion into a profession where critical thinking and communication skills, fresh perspectives and new ideas will be highly valued. Employers appreciate flexibility and the ability of BA(Eng) graduates to reason, research, analyse, criticise, communicate and think laterally. They need people who can thrive in an ever-changing labour market and who will be able to effectively challenge and critique new encounters. Our BA(Eng) will develop your interpersonal, communication, critical thinking and problem-solving skills to ensure you remain agile and able to take on the opportunities the future holds. Through your study of English you will build a valuable and rich set of skills. You will then be able to explore any number of career paths, including: > > Writer, editor, publisher or researcher (for social media, literature, theatre, film and television, corporate, government or non-profit organisations) > > Communicator (for a cause, a consultancy or organisation) > > Academic or teacher > > Arts administration or management > > Arts policy and development > > Speech writer, travel writer, blogger. WHERE DO I START? Introduction to English Studies This paper considers the nature and functions of literary texts and the ways in which they are invested with meaning. The paper will focus on the practice of reading literary texts, and the processes of writing critically about them. Or Introduction to Literary and Cultural Studies By studying a selection of notable literary texts, students will learn to recognise their characteristic features, gain some sense of historical and cultural factors relevant to the study of literature, develop skills in close reading, and develop their own ability to respond in written form.

20 19 ALBANY (MINOR), MANAWATŪ (MINOR), WELLINGTON (MINOR), AND VIA DISTANCE LEARNING LINGUISTICS A major of the BA LANGUAGE MAKES US HUMAN Language feeds into every aspect of our being from the way we greet one another, to the thoughts that process in our minds and the words that fill our Facebook news feed. It is in essence, what makes humans human and different from any other animal species. WHAT S IT LIKE? Language is part of our everyday lives, yet how much do we actually understand about how it works? Linguistics is the study of language, its structure and meaning, how it is learnt and used, and what this says about who we are and where we come from. WHY MASSEY? CULTIVATES PERSONAL AND PROFESSIONAL DEVELOPMENT From interacting with friends to communicating with colleagues, language plays a fundamental role in both our public and private lives. With a strong focus on personal and applied language use, ethnographic analysis, and language forms and structure, Massey s linguistics programme will develop vital career skills. These include written and spoken communication, problem-solving, and social and cultural awareness. In addition, our lecturers will encourage you to develop a deeper understanding of your own self-identity and social interactions. SIGNIFICANT TO YOUR ROLE IN THE ENGINE OF THE NEW NEW ZEALAND As the new New Zealand emerges, language remains the most powerful tool for connecting with and understanding our evolving diversity of people and cultures. Studying linguistics will equip you with the knowledge and empathy to lead cross-cultural interactions, growing your ability to drive social change and shape the future of our nation. SPECIALIST LANGUAGE STUDIES AND OPTIONS Whether you re intrigued by the role of language in forensic situations, digital communities, social media, mother-tongue maintenance, or second-language learning, we have a variety of papers on offer. Our papers are taught by lecturers who are leading in a range of distinctive research areas. WHERE DO I START? You can begin your major by taking 100-level papers in a number of subjects like language studies, communication, and culture. We don t offer all our 100-level papers every year so make sure you choose papers on offer the year you want to start your major. CAREER OPPORTUNITIES Language is vital to human communication. The study of linguistics helps you understand the development of language and can lead to an array of careers. We have graduates working in a range of diverse sectors in many varied roles including: > > Education: ESOL teacher, language teacher, literacy advisor, university lecturer > > Business, administration and law: communications advisor, interpreter/translator, forensic document analyst > > Government departments: policy analyst, researcher, cultural adviser, immigrations officer > > Publishing, journalism, media and advertising: writer/editor, advertising consultant > > IT: computer analyst/programmer. nsonja ZANDER BA Linguistics Student Mba éichapa or hello in Guarani, a native language spoken mainly in Paraguay. Last year as part of my bachelor s degree I was lucky enough to earn credits while investigating this interesting language. On top of this I ve looked at forensic linguistics and also studied how babies learn to talk. I m majoring in Linguistics, something that I am passionate about. Linguistics allows us to consider an aspect of life constantly used but overlooked by most people; language. Linguistics focuses on how a language works and what you can tell from the way a person speaks. Luckily for me Massey lets me study by distance learning because I ve been living in Argentina for three years, giving me the opportunity to see many of the theories I ve learnt put into practice. Everywhere I travel I find myself listening to other people talking and guessing things about their language.