SUMMER EDITION TRAININGWORKSHOPS2015

Transcription

1 SUMMER EDITION TRAININGWORKSHOPS2015

2 INSPIRED PASSION. EGNITE is about kindling passion and cr eativity in the w or kplace. We focus on changing m indsets, attitudes and behavior s, inspir ing your em ployees to becom e the best they can be. Our highly inter active w or kshops ar e designed to be inspir ing jour neys of discover ies, igniting passion in the w or kplace. Thr ough exper iential lear ning they enhance cr eativity and stim ulate par ticipants to think in innovative w ays. Alw ays engaging, they em pow er par ticipants to apply their skills fr om an intuitive level. And none of our w or kshops ar e off-the-shelf affair s. They w ill be custom ized to ensur e that they fulfill your unique needs and issues.

3 What Part icipant s are saying... "The r e-ignite of passion." "Rem inded us w hat w e ar e w or king for. "Engaging activities help my under standing and help m e r em em ber the key things I lear nt." "??????????????????????." "????????." "????????????????????????."? "??????????????????????????????." "???????????????????????????."

4 CURRENTWORKSHOPS

5 Business Communicat ions Series - Engaging Presentations - The Excellent Presenter - Persuasive Business Writing - Productive Business Meetings - Win-win Negotiations Leadership and Management Series - Influencing and Motivating People - Collaborating for Productivity - Conflict Resolution - Managing Change - Creativity and Innovation Cust omer Rel at ionship Series - What Makes Your Customers Tick? - Creating a Thoughtful Customer Experience - Engaging Your Customers - Handling Challenging Customer Situations Market ing Academy Series - Marketing Fundamentals - Cementing Customer Relationships - Brand Development and Management - Harnessing Social Media - Integrated Communications Planning

6 EFFECTIV COMMUNICATION Pr ofessional com m unications skills ar e m or e essential SERI Abou t t h e Ser i es BUSINESS COMMUNICATIONS SERIES than ever in today?s incr easingly com petitive and com plex business w or ld, no m atter w hat industr y you?r e in. They have becom e the foundation on w hich com panies and car eer s ar e built, and a cr ucial com ponent of lasting success. EGNITE?s Business Com m unications Ser ies pr ovides pr actical insights, skills and tools to enable par ticipants to becom e excellent com m unicator s. These engaging and inspir ing w or kshops w ill help them m ake the m ost out of ever y inter active oppor tunity, fr om face-to-face conver sations, to w r itten business pr oposals or r epor ts, to pr ofessionally w r itten e-m ail exchanges. W h o sh ou l d par t i ci pat e? Business ow ner s, m anager s, executives and individuals looking to: - Under stand their unique str engths and w eaknesses as com m unicator s. - Achieve a higher level of confidence w hile com m unicating. - Expr ess per suasive pr opositions, leave pow er ful im pr essions and establish str ong connections. - Contr ol inter actions to incr ease their chances of achieving favor able outcom es. - Adapt per sonal styles to influence a var iety of tar get audiences, topics and situations. Wor k sh op Logi st i cs Dur ation: Full day or half day w or kshops available. M edium : Classr oom tr aining utilizing case studies, exer cises, exper iential lear ning, videos, r ole-plays and other elem ents to cr eate an inter active and stim ulating lear ning envir onm ent.

7 En gagi n g Pr esen t at i on s Build your per sonal char ism a and engage your audience dur ing pr esentation deliver y, using effective eye contact, voice, gestur es. This is a highly inter active, lear n-by-doing w or kshop w her e par ticipants w ill be given m ultiple activities and exer cises to hone their per sonal pr esentation styles, w hile being up on their feet pr esenting m ultiple tim es dur ing the day. Tools to help you r educe your pr epar ation tim e w ill also be shar ed in the w or kshop. Th e Ex cel l en t Pr esen t er This w or kshop goes beyond the fundam entals of pr esenting and focuses on cr eating per suasive connections w ith your audience. By com pleting this w or kshop you w ill be better equipped to anticipate and m inim ize challenging scenar ios thr ough car eful planning befor e the pr esentations. You w ill also becom e m or e?natur al? and better at handling difficult situations w hen speaking audiences lar ge and sm all. Per su asi ve Bu si n ess Wr i t i n g This w or kshop w ill leave you w ith pr actical tools to w r ite clear and concise business docum ents that actually get r ead and facilitate business decisions - fr om pr oposals, to r epor ts, to letter s, to em ails. You w ill lear n how to m axim ize the r eader s? pr opensity to be convinced on cer tain view points, and act upon next steps outlined. You w ill also be able to m ake the pr ocess of w r iting m or e, enjoyable, efficient and effective thr ough system atic planning. Pr odu ct i ve Bu si n ess M eet i n gs Ever y business lar ge or sm all has m eetings as a r egular par t of getting things done. Business m eetings? if they ar e conducted the r ight w ay? should be highly efficient and goal or iented, cr eating str ong bonds betw een par ticipants. This w or kshop w ill im par t the fr am ew or k, skills and insights for you to facilitate an envir onm ent of r eceptiveness, engagem ent and collabor ation, so that you and you team w ill collectively com e together to em br ace com m on objectives, collabor ative plans, next steps and tim elines. W i n -w i n Negot i at i on s W in-w in negotiation focuses on finding solutions acceptable to all par ties, leaving ever yone feeling they've w on. This w or kshop is filled w ith str ategic tools and activities to hone your skills, tur ning disputes into deals, and tr ansfor m deals into better deals.

8 Abou t t h e Ser i es LEADERSHIP & MANAGEMENT SERIES This thought-pr ovoking ser ies of w or kshops w ill help you under stand the m indset, skills, and behavior r equir ed to succeed as a leader in today?s business envir onm ent. You w ill achieve a higher level of self-aw ar eness, acquir e the vision and skills to em pow er and navigate other s to success, and im pr ove the per for m ance of your individual team m em ber s and your team as w hole. W h o sh ou l d par t i ci pat e? The pr ogr am is designed for entr epr eneur s, SM E ow ner s, m anager s and executives w ho w ould like to: - Acquir e a str onger under standing of their m anager ial str engths, and develop leader ship styles that uniquely w or k for them. - Acquir e a str onger under standing of the people they w or k w ith, for ging long-ter m m utually beneficially business r elationship. - Lear n skills on how to m otivate and influence other s for desir ed r esults. - Incr ease ow n pr oductivity, and pr oductivity of the people they w or k w ith. Wor k sh op Logi st i cs Dur ation: One, tw o, thr ee or four day pr ogr am options ar e available. M edium : Classr oom tr aining utilizing case studies, exer cises, exper iential lear ning, videos, r ole-plays and other elem ents to cr eate an inter active and stim ulating lear ning envir onm ent.

9 I n f l u en ci n g an d M ot i vat i n g Peopl e An intensive, application-or iented lear ning exper ience that focuses on honing the qualities of gr eat leader ship. It w ill give you the vision, confidence and skills to get other people to do w hat you w ant them to do, and to do it w ell, thr ough influencing and m otivating them to per for m at a high level. Col l abor at i n g f or Pr odu ct i v i t y Effective team w or k is key to any or ganization's success. This w or kshop changes m indsets and behavior s - acr oss w or king styles, both exter nally and inter nally. You w ill lear n how to foster a har m onious and effective w or k cultur e, fr om unpr oductive to constr uctive, and fr om silo to collabor ative, inspir ing all to w or k together to a com m on pur pose. Con f l i ct Resol u t i on This w or kshop w ill inspir e you to view conflicts as oppor tunities r ather than thr eats, and to find m utually beneficial solutions to solve them. It w ill enable you to exam ine a challenging business situation fr om "their point of view ", and contr ol the em otional tr igger s that w ill potentially escalate differ ences and detr im ent w or king r elationships. M an agi n g Ch an ge Today's business envir onm ent r equir es com panies to under go changes alm ost constantly if they ar e to r em ain com petitive. This w or kshop ar m s par ticipants w ith the necessar y m indset to em br ace change, enables them to anticipate r esponses people m ay display w hen confr onted w ith such issues, and im par ts a num ber of skills and techniques for m inim izing the negative im pact the change has on their team s w hile sim ultaneously m axim izing the effectiveness of the effor t. Cr eat i v i t y an d I n n ovat i on Contr ar y to com m on belief, ever yone has it in them to cr eate and innovate. This w or kshop w ill equip you w ith the m indset to r em ove m ental blocks, and the confidence to believe in your ow n bluesky thinking. It w ill give you the system atic br ainstor m ing tools to get those gr eat ideas flow ing, and the necessar y evaluation pr ocesses to ar r ive at solutions that actually w or k in the r eal w or ld.

10 Abou t t h e Ser i es CUSTOMER RELATIONSHIP SERIES We often put so m uch w or k into landing new custom er s, but the r eal w or k actually begins after the custom er is w on. This ser ies of inter active w or kshops pr ovides str ategies to nur tur e longstanding custom er r elationships that m axim izes and enhances good tim es, as w ell as r esiliently w ithstand the occasional bum ps along the r oad. W h o Sh ou l d Par t i ci pat e Sales and m ar keting executives, ow ner s and individuals looking to: business - Acquir e a str onger under standing of the custom er s they ser ve. - For ge long-ter m m utually beneficially custom er r elationship. - Acquir e skills on how to influence, per suade and m otivate custom er s for desir ed r esults. - For ge str ong bonds to incr ease custom er loyalty. Wor k sh op Logi st i cs Dur ation: One, tw o, thr ee or four day pr ogr am options ar e available. M edium : Classr oom tr aining utilizing case studies, exer cises, exper iential lear ning, videos, r ole-plays and other elem ents to cr eate an inter active and stim ulating lear ning envir onm ent.

11 W h at M ak es Cu st om er s Ti ck? This w or kshop w ill give you insights on how to r ead your custom er s? fr om under standing w hat they tr uly need, to how to fulfil the these needs, to how to build str ong com pany, br and and per sonal connections. You w ill also lear n how to pr ofile your custom er s, m atch your value to addr ess their deepest needs, find the hot buttons that w ill m otivate them to your intended actions, plus m uch m or e. Cr eat i n g a Th ou gh t f u l Cu st om er Ex per i en ce For ge a com pelling custom er jour ney w hich m akes them feel happy, satisfied, justified, w ith a sense of being r espected, ser ved and car ed for - star ting fr om fir st contact and thr oughout the w hole r elationship. This w or kshop w ill hone your abilities to anticipate w hat your custom er s w ant befor e they even ask for it, deliver ing a tr uly thoughtful, com petitive custom er exper ience. En gagi n g You r Cu st om er s The?you build it and they w ill com e? age is no m or e. Today one of the biggest challenges com panies face lies in finding w ays to hold custom er s? affinity am idst an incr easingly com petitive and clutter ed envir onm ent. In this w or kshop, you w ill lear n how to engage the custom er - catching their attention, for ging str ong bonds and encour aging them to becom e your avid am bassador s. Deal i n g w i t h Ch al l en gi n g Cu st om er Si t u at i on s This w or kshop w ill enable you to exam ine a challenging custom er situation fr om "their point of view ", and diffuse the em otional tr igger s that w ill potentially escalate differ ences and detr im ent r elationships. It w ill inspir e you to view custom er com plaints as oppor tunities r ather than thr eats, and to find m utually beneficial solutions to solve them.

12 Abou t t h e Ser i es MARKETING ACADEMY SERIES EGNITE'S M ar keting Academy is a m ulti-faceted ser ies pr oviding pr actical and up-to-date foundations in str ategic m ar keting and im plem entation. They ar e highly par ticipator y w or kshops designed to be inspir ing jour neys of discover ies, igniting passion and innovation in the r ealm of m ar keting. Alw ays engaging, they em pow er par ticipants to apply their skills fr om an intuitive level. Each of these w or kshops can be custom ized to suit par ticular industr y and cor por ate needs, and can be taken as a full set or individually. W h o sh ou l d par t i ci pat e? The pr ogr am is designed for entr epr eneur s, SM E ow ner s and m ar keting executives w ho w ould like to: - Gain pr actical insights on the changing landscape of m ar keting. - Have a bir d?s eye view on how m ar keting, br anding and state-of-the-ar t m ar keting com m unications w or k together. - Under stand how differ ent industr ies appr oach the subject of m ar keting and m ar keting com m unications, and how to apply this know ledge to their r espective fields. Wor k sh op Logi st i cs Dur ation: One, tw o, thr ee or four day pr ogr am options ar e available. M edium : Classr oom tr aining utilizing case studies, exer cises, exper iential lear ning, videos, r ole-plays and other elem ents to cr eate an inter active and stim ulating lear ning envir onm ent.

13 M ar k et i n g Fu n dam en t al s This w or kshop intr oduces you to the ever -changing landscape of contem por ar y m ar keting. It foster s a consum er -or iented and collabor ative m ar keting m indset, ener gises you to str ategize on w ays to cr eate topnotch custom er exper iences, ther eby m axim izing r evenues fr om ever y initiative. It w ill also gives you an under standing of how your individual functions fit w ithin the bigger engine of the or ganization. Br an d Devel opm en t an d M an agem en t You can't feel it, you can't touch it, but a br and is one of the m ost im por tant assets a com pany can ow n. A str ong br and attr acts custom er s, secur es loyalty, defends against intensifying com petition, and str engthens the over all w or th of the or ganization. This w or kshop is designed to give you insights into that intangible beast called a Br and, and how best to use it to achieve m ar keting and business objectives. Har n essi n g Soci al M edi a Not m any have for eseen the pr olifer ation of social m edia as w e see it now. In only a few shor t year s, it has cr eated a r evolutionar y shift in consum er behavior acr oss the globe. This w or kshop sheds light on how social m edia has r edefined w hat custom er s expect fr om businesses and their br ands today. It pr ovides know -how on developing engaging social m edia str ategies that fully har nesses this phenom enon to achieve br and and or ganizational objectives. I n t egr at ed Com m u n i cat i on s Pl an n i n g A w ell-or chestr ated and integr ated com m unications pr ogr am consolidates br and im age, nur tur es r elationships and m axim izes the pr om otion dollar. This w or kshop intr oduces you to the concepts and pr inciples to or chestr ated com m unications planning, im par ting know -how on how best to apply the var ious com m unications tools available today for m ar keting, and on how to pull them together for syner gized, optim ised r esults.

14 CAROLYNBUTT FOUNDERANDCHIEFCONSULTANT As founder of EGNITE, Car olyn specializes in w or king closely w ith clients to develop and deliver people m anagem ent tr aining cater ed to their specific cor por ate needs. She has honed num er ous executives on inter nal and exter nal com m unications com m unication skills, set up a com pr ehensive M ar keting Academy for Hong Kong Telecom CSL, tr ained on ar eas such as str ategic planning, account m anagem ent, cr eatively and innovation to Adver tising Agencies, and taught at the Bank of Beijing on Per sonal Br anding and Cultur al Integr ation. She cur r ently also lectur es at the Hong Kong Baptist Univer sity M A in Com m unication Pr ogr am on the subject of Adver tising M anagem ent. Her m ethodologies ar e tar geted, r esults or iented, alw ays engaging and inspir ational. Car olyn has been in the business of inspir ing people to positive actions all her life. Pr ior to her life as a tr ainer and facilitator, Car olyn accum ulated over 20 year s' exper ience influencing buying behavior for a diver se ar r ay of industr ies in Asia and Nor th Am er ica. As a seasoned str ategic planner and account m anagem ent executive, she has developed sizzling cam paigns that have r eceived w ell over a hundr ed adver tising and m ar keting aw ar ds. Car olyn has w or ked w ith som e of the m ost established br and consultancies in the w or ld, such as Gr ey, Ogilvy & M ather, DDB, Bates, M ccann Er ickson, Low e and Par tner s, Dr aft FCB and Cossette Com m unications. She also r an her ow n boutique com m unications oper ations cater ing to sm all- to m edium -sized businesses. In addition to her r ich exper ience in com m unications and m ar keting, Car olyn has w or ked in cor por ate banking, investm ents and insur ance, r eal estate, as w ell as r etail sales. Car olyn has a degr ee in Com m unications Ar ts at the Loyola M ar ym ount Univer sity, as w ell as a M aster of Business Adm inistr ation in M ar keting at the Univer sity of Souther n Califor nia in Los Angeles, Califor nia. In addition she also holds a Cer tificate in Inter net M ar keting at the Univer sity of Br itish Colum bia.

15 15 ""EVERYTHINGYOUNEEDTOKNOW YOUWILLLEARNTHROUGHYOURJOURNEY.?

16 16 Unit 2302, 23/F,,New Wor ld Tow er, 18 Queen?s Road Centr al, Hong Kong aining.com w w w.egnitetr aining.com