Bachelor of Business. Marketing Hotel Management Event Management Management

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1 CRICOS No E Undergraduate Degree Programs for Associate Degree and Higher Diploma Graduates 專 為 副 學 士 及 高 級 文 憑 畢 業 生 而 設 Bachelor of Business Marketing Hotel Management Event Management Management These programs are recognized under the Qualifications Framework. QF Level : 5 QR registration number: 12/000442/5, 12/000823/5, 12/000443/5, 12/000444/5 Validity Period: 1 September 2012 to 31 August 2016

2 Know more. Do more. Griffith is ranked in the top 5% of universities Why Choose Griffith/CUSCS for Your Top-up Degree? Quality Australian University International Recognition Ranked in the top 5% of universities worldwide, according to a range of professional indices. Top 8 among Australian universitites*. Griffith Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB)- International and is ranked in the top 2% in the world #. Same professors and courses in Hong Kong as in Australia. All Griffith Business School staff teaching in Hong Kong are highly academically qualified. The degree will be awarded by Griffith University. It will have equal status to those awarded by the University to resident graduates. Best Program Design 8 core courses in the major and up to 4 electives. Completed in 12 months full-time study. All lectures and tutorials are conducted in English. All sutdents assessments, both written and oral, are in English. Two-way Exchange Program to increase students' international exposure. Industry Mentoring Program to broaden students' horizons. Student Enrichment Activities to enrich students' campus life and to enhance employability skills. Hong Kong Student-Focused Locally accredited by HKCAAVQ at QF level 5, which is equivalent to the standing of bachelor s degrees offered by local universities in Hong Kong. Formally recognised by Hong Kong Government for employment purposes within the Civil Service. A full-time director of the Griffith Bachelor of Business based in Hong Kong. Each course includes extensive tutorials and personal support by local CUSCS tutors. Students can access libraries in the Chinese University of Hong Kong. Central Location Classes are conducted at CUSCS town learning centres. For further information regarding admission and enrolment, please visit the CUSCS website: * according to the latest research rankings in the Nature Publishing Index for the Asia-Pacific region # according to 2014 Academic Rankings of World Universities (ARWU)

3 School of Continuing and Professional Studies The Chinese University of Hong Kong The Chinese University of Hong Kong (CUHK) established the Department of Extramural Studies in 1965 and in January 2006, it was renamed as the School of Continuing and Professional Studies (CUSCS). Bearing the mission of providing quality continuing professional education programs and services to meet the changing needs of society, the School offers a diverse range of courses and programs at different levels. They cover disciplines including Art and Design, Humanities, Creative Media, Music, Business and Management, Accounting and Finance, Social Sciences, Applied Sciences, Languages, Health Care, Information Technology and Technology Management as well as Nature and Environment. Starting from 1988, CUSCS has diversified its portfolio in collaboration with professional organizations, as well as academic institutions in mainland China and overseas to offer award-bearing programs. CUSCS also offers tailored corporate training courses to private companies, government departments and non-government organizations, schools and universities in Hong Kong, Macau, mainland China, and overseas. In support of the Government's initiatives to provide secondary school leavers with additional pathways to pursue higher education in Hong Kong, the School has been offering a variety of Higher Diploma Programs since In response to the implementation of the 334 academic structure, the School introduced the 2-year Higher Diploma Programs for HKDSE students in the academic year. In , the School launched a 1-year full-time "Diploma Program in Foundation Studies" to provide HKDSE students an alternative option for further studies. To enhance articulation opportunities for sub-degree graduates, CUSCS has collaborated with Griffith University to offer full-time Top-up Undergraduate Degree Programs in Hong Kong since 2006.

4 Griffith University Griffith University is ranked in the World's top 5% of universities according to a range of professional indices, and is regarded as one of the Asia-Pacific region s most influential universities. The University s strong international standing is built on highly-regarded research and teaching staff, high-quality international partnerships, as well as the calibre of its programs and graduates. Griffith was the first University to sign the United Nations Principles for Responsible Management Education, and prepares future leaders to manage tomorrow s global issues. With five campuses in three cities across the Brisbane-Gold Coast corridor, the University has more than 43,000 students from 131 countries and 3,500 staff. The University prides itself on providing a safe, supportive and innovative learning environment for its students. Griffith has received numerous international accreditations, and national and international awards.

5 Griffith Business School Griffith Business School has been rated in the top 200 globally in the prestigious 2014 Academic Rankings of World Universities (ARWU). As one of only two business and economics schools in Queensland included in the top 200, the School continues to affirm itself as a leader in business research and education. In addition, the School was recently ranked in the top 150 faculties worldwide by the QS World University Rankings, in the social sciences and management category. Griffith Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International and is one of only twelve business schools in Australia to be recognised in this way. Professor Sarah Todd, Pro Vice Chancellor (International) of Griffith University and other academic staff from Griffith, welcome our new students at the Orientation Day. Griffith s Department of Tourism, Sport and Hotel Management was awarded the prestigious title of Australia s best tourism educator at the 2010/2011 National Tourism Awards, and has also been inducted into the Queensland Tourism Hall of Fame, having won the Tourism Education award for three consecutive years. Griffith s MBA was ranked 26th in the world in the Aspen Institute s Beyond Grey Pinstripes Global Top 100 the highest ranking for an Australian MBA. It was also listed in Australia s top 10 in the 2013 Financial Review BOSS Magazine MBA survey, and has been recognised with a Green Gown Award in the Learning and Teaching category as part of the Green Gown Awards Australasia.

6 Bachelor of Business (Hotel Management) Ref. No Bachelor of Business (Event Management) Since 2006 Ref. No Since 2012 With this degree you can give yourself a flying start in a management career with international hotel and resort groups, independent restaurants and internationally recognised entertainment and leisure providers, suppliers of goods and services to the hospitality industry, airlines, and a wide range of other service related industries. Program Structure You will be required to complete 12 courses, including eight courses in the Hotel Management major, and up to four courses from other majors in the Program. Depending on your previous studies and subject to the approval of Griffith University, a maximum of four courses may be exempted. Courses in Hotel Management major: International Food and Beverage Management Conference and Convention Management Rooms Division Management Financial Management for Hospitality Decision Makers Entrepreneurship in Tourism, Hospitality, Sport and Events Managing Culturally Diverse Workplace Hotel Service Operations Management Management Strategy and Decision Making Cross-major courses: Economics in Action / Introduction to Event Management Consumer Psychology Services Marketing Quality Management Professional Recognition Graduates are eligible for memberships with the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), the Travel and Tourism Research Association (TTRA) and the Council for Australasian University Tourism and Hospitality Education (CAUTHE). This degree equips you with professional leadership and business management skills combined with specialist knowledge of the event management industry. This degree will also assist you to apply business management knowledge to deal with the current challenges faced by professionals working in tourism, hospitality, sport and event management and similar organisations. Program Structure You will be required to complete 12 courses, including eight courses in the Event Management major, and up to four courses from other majors in the Program. Depending on your previous studies and subject to the approval of Griffith University, a maximum of four courses may be exempted. Courses in Event Management major: Project Management Conference and Convention Management Evaluation and Impact Assessment Facility and Venue Management Entrepreneurship in Tourism, Hospitality, Sport and Events Risk, Crisis and Disaster Management Sustainable Tourism Practices Management Strategy and Decision Making Cross-major courses: Economics in Action / Introduction to Event Management Consumer Psychology Services Marketing Quality Management This program is recognised under the Qualifications Framework. QF Level: 5 QR registration number: 12/000823/5 Validity Period : 1 September 2012 to 31 August 2016 This program is recognised under the Qualifications Framework. QF Level: 5 QR registration number: 12/000442/5 Validity Period : 1 September 2012 to 31 August 2016 Admission Information Admission Requirements 1. Have completed either an Associate Degree or a Higher Diploma Program in a related discipline; 2. Meet Griffith University s specified English language requirements: IELTS 6.5 (no sub-score of less than 6.0); or English as a medium of instruction at an appropriate level and duration from institutions approved by Griffith, or equivalent. Duration These Programs can normally be completed within 12 months of full-time study.

7 Bachelor of Business (Marketing) Ref. No Bachelor of Business (Management) Since 2008 Ref. No Since 2007 Develop your knowledge in all areas of marketing in both domestic and international marketing environments. With this industry-relevant degree, you will develop sound communication skills, enabling you to effectively contribute in competitive business environments. This degree will assist you to develop marketing-related problem-solving skills and extend individual attributes in areas such as innovation, self-direction and forward thinking. You will also be well placed to grow and foster sustainable enterprises. Program Structure You will be required to complete 12 courses, including eight courses in the Marketing major, and up to four courses from other majors in the Program. Depending on your previous studies and subject to the approval of Griffith University, a maximum of four courses may be exempted. Courses in Marketing major: Market Research Analysis Consumer Psychology Branding Services Marketing Internet Marketing Strategic Marketing Simulation Strategic International Marketing Advanced Marketing Management Cross-major courses: Economics in Action / Introduction to Event Management Conference and Convention Management / Inter-Cultural Management Quality Management Facility and Venue Management Professional Recognition Students or graduates are entitled to join the HKIM membership, subject to the fulfillment of minimum requirements for respective membership grade upon HKIM membership application. This degree will provide you with the core management skills to succeed in the modern business environment, and will introduce you to business disciplines providing a foundation on which to build specialist expertise. You will acquire the knowledge and skills necessary to be an effective manager in today s organisations. You will also gain an understanding of how the core functions of management - communication, planning, teamwork, strategy, human resources and self-development - work together with this contemporary business degree. Program Structure You will be required to complete 12 courses, including eight courses in the Management major, and up to four courses from other majors in the Program. Depending on your previous studies and subject to the approval of Griffith University, a maximum of four courses may be exempted. Courses in Management major: Business Processes Recruitment and Selection Inter-Cultural Management Human Resource Training and Development Quality Management Business Ethics and Corporate Governance Applied Strategic Organisational Change Management Strategy and Decision Making Cross-major courses: Economics in Action / Introduction to Event Management Consumer Psychology Services Marketing Facility and Venue Management This program is recognised under the Qualifications Framework. QF Level: 5 QR registration number: 12/000443/5 Validity Period : 1 September 2012 to 31 August 2016 This program is recognised under the Qualifications Framework. QF Level: 5 QR registration number: 12/000444/5 Validity Period : 1 September 2012 to 31 August 2016 Continuing Education Fund Reimbursable Courses Course titles and contents are subject to change Tuition Fee HK$9,950 per course* Scholarships and Financial Assistance Griffith scholarships will be awarded based on academic merit. Students are eligible to apply for Hong Kong Government scholarships. In addition to non-means tested loan (NLSPS), full-time students aged 30 or below can apply for Government means-tested grant and low interest loan under the Financial Assistance Scheme for Post-secondary Students (FASP) if they comply with the Scheme s requirements. For details, please refer to * Tuition fees paid are not refundable, except cases of unsuccessful applications and program cancellation.

8 Sharing of Griffith academic staff... Assoc Professor Peter Woods Director (International), Griffith Business School Recipient of the prestigious Australian University Award for Teaching Excellence for Internationalisation in 2010 Building bridges of understanding between people from different cultures and backgrounds has been a focus of my working life. My philosophy of teaching is to build student-centered, stimulating learning environments informed by recent research and relevant theory, which are interactive, accessible and welcoming. "The Department of Tourism, Sport and Hotel Management is recognised internationally for teaching and research in all of its discipline areas. In 2010 the Department received the Qantas Australian Tourism Award for Tourism Education and Training. Our international reputation in event management has attracted world leading event management specialists not only from Australia, but also from North America, Hong Kong and China. Our high quality research and globalised faculty ensures that students in our programs are conversant with the latest international developments in these professions and allows us to develop future leaders for the hotel and event management business sectors." Professor Christopher Auld Head of Department Department of Tourism, Sport and Hotel Management Griffith Business School Student Enrichment Activities Students can make 1-to-1 face-to-face bookings with SCS native English lecturer to sharpen their English skills. In addition, CUSCS offers various co-curricular activities to enrich students' campus life and a wide range of career development activities to enhance their employability skills. Happy Lunch 2014 with exhange students Job Interview Skills and Technique 2014 Golf Day 2014 Career Talk by Langham Hotel 2013

9 Sharing of our graduates and students... Anson Ho (Left at front row) Graduate Bachelor of Business (Marketing), Current Job Title: Charter Consultant, Jesway Air Charter Completed Study: CityU's MBA Program (Part-Time) This program can benefit participants in future working environments. It helps me achieve long term personal and career goals as well. The program is characterized by its excellent, diverse, and balanced design features. I particularly enjoyed the global teaching style and the effective way of delivery. Choosing this program was absolutely the right investment in my career." Studying a postgraduate degree with Griffith University has allowed me to adapt to Australian culture, which has dramatically increased my employment opportunities. Povy Lee Graduate Bachelor of Business (Management), Brisbane International Student Ambassadors for 2014 Current Study: Master of International Business, Griffith University Besides the amazing experience of living in Australia, the knowledge I gained from my studies at Griffith University has been invaluable. My lecturers encouraged discussion and debate in class, which has given me very valuable negotiation skills I can use in a work environment. Also, studying in a cohort of students from 36 different countries has enabled great discussions around differences in business cultures, as well as the political and economic issues. Although it was a tough decision to study overseas, it has been well worth it. Thomas Wong Graduate Bachelor of Business (Hotel Management), Food and Beverage Management Trainee programme, , Mandarin Oriental Hong Kong Jerry Wong Graduate Bachelor of Business (Management), Current Job Title: Management Trainee Company: Hang Seng Bank Limited Current Job Title: Headwaiter - In Room Dining, Mandarin Oriental Hong Kong This program not only provided me with thorough knowledge of hotel management, but also guided me to the right career path to achieve my personal goal. I really enjoyed great learning experience provided by both Griffith and local teaching teams with a wide spectrum of hospitality / tourism expertise, which enabled me to apply acquired knowledge in my job. "The student activities, like the Golf Day, Career Seminars, and Industry Forums, enriched my study life and extended my personal network. The exclusive on-campus job interview arranged particularly for top-up degree students with famous multinational companies gave me valuable exposure to the real business world in a global context. The special care of my Academic Advisor and the timely support of the Programme staff are always in my mind! Many thanks for Griffith University and CUSCS!!"

10 Unique Program Features Two-Way Exchange Program Overseas Exchange Opportunity Qualified students have the opportunity to study at Griffith's campuses in Australia during the last semester. Joining Griffith Exchange Program and studying in Brisbane was an exciting and memorable journey! It provided me valuable experiences which were useful for my whole life. I met with international students coming from different corners of the world and learnt diversified cultures from them. I experienced a new lifestyle in Australia and enhanced my English language at the same time. Outside school, I worked at Griffith Business School office and travelled around the major cities including Cairns, Sydney, Melbourne and Tasmania. I am really thankful for this wonderful opportunity as well as the support from my family. Shirley Tsang, Bachelor of Business (Event Management), Administrative Assistant, Company: Lyondell Asia Pacific Limited Inbounding Exchange and Buddy Program Qualified Griffith students in Australia travelled to HK and studied with Griffith students in HK for a course. HK students joined the Griffith Buddy Program and provided support to the Australian students. Industry Mentoring Program This program aims to help students broaden their social and personal perspectives, obtain career advice from experienced professionals and build up networks. Experienced professionals and senior executives from industries are invited to become mentors. My mentor is a really nice person. She invited us to the 25th Anniversary Dinner of her company and it was great fun! Since I am studying event management, it is a rare opportunity for me to attend a real event like this. This is a meaningful program. Winnie Cheng, Event student Our mentor told us a lot about her work and I learned that it was very important to build and maintain a positive brand image. I learned that understanding current trends and getting customers attention were very important. Crystal Cheng, Marketing student

11 Application Procedures Application forms can be downloaded from School website ( The application form should be sent to one of the Enrolment Centres / Service Counter in person or by mail to CUSCS Head Office with the following: 1. A non-refundable application fee of HK$200 by crossed cheque or bank draft made payable to The Chinese University of Hong Kong ; 2. A copy of HKID Card or relevant identification document 3. A copy of transcripts showing all the courses taken and the results for your Diploma / Advanced Diploma / Higher Diploma / Associate Degree programs 4. A copy of graduation certificate (if any) 5. A copy of IELTS report or Medium of Instruction letter issued by the Principal / Registrar of your institution(s) for your previous two years of study Online application is available at Applicants should still submit supporting documents (items 2 to 5 listed above) to one of the Enrolment Centres / Service Counter in person or by mail to CUSCS Head Office. CUSCS Head Office: School of Continuing and Professional Studies, CUHK Inter-University Hall The Chinese University of Hong Kong Shatin, New Territories (Please specify "Full-time Top-up Undergraduate Degree Program" and the program name on the envelope) Tsimshatsui Oriental Enrolment Centre Tsimshatsui East Ocean Enrolment Centre Central Enrolment Centre Tseung Kwan O Service Counter 13/F, Oriental Centre, 67 Chatham Road South, Tsim Sha Tsui Monday to Friday: 8:30am - 8:00pm Saturday : 8:30am - 6:00pm Tel: Fax: Unit 01, Basement 1, East Ocean Centre, 98 Granville Road, Tsim Sha Tsui Monday to Friday: 8:30am - 7:00pm Saturdays : 8:30am - 5:00pm Tel: / Fax: Unit A, 1/F, Bank of America Tower, 12 Harcourt Road, Central Monday to Friday: 8:30am - 8:00pm Saturday : 8:30am - 5:00pm Tel: Fax: Tsui Lam Estate, Tseung Kwan O Monday to Friday: 8:30am - 7:00pm Saturdays : 8:30am - 12:00noon 1:00pm - 4:30pm Tel : / Fax: (Closed on Sundays and Public Holidays) Commencement Date September 2015 Deadline for Application 30 April 2015 (first round) 3 July 2015 Program Information Seminars Please visit for the schedule.

12 Program Partners School of Continuing and Professional Studies The Chinese University of Hong Kong Inter-University Hall, The Chinese University of Hong Kong, Shatin, Hong Kong Griffith University Griffith Business School Nathan campus, Queensland 4111, Australia Website: Tel: / Fax: These are exempted courses under the Non-Local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognize any qualifications to which these courses may lead. 12/2014