Turn Health and Well-being fun and engaging with Big Data and m-health
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1 Turn Health and Well-being fun and engaging with Big Data and m-health ehealth Forum Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 / Manuel Heuer, COO of dacadoo
2 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 2
3 Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012 Sitting is the new smoking! «All You Can Eat» culture is over! People will need to maintain and improve own health as «private wealth». Health optimism is the new mindset for the future! ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 3
4 Lifestyle behavior change has the largest potential to improve health outcome Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation. Source: 2013 Ernst & Young mhealth Report ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 4
5 Digital opportunity builds on large markets converging >2 billion ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 5
6 Government endorsement towards digital health hugely important to increase sense of urgency Source: In 2013, 37% of large employers (2500+ employees) reported using rewards and penalties to encourage improvements in employee health status in Source: Deloitte Center of Health Solutions, 2013 ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 6
7 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 7
8 Who is healthier? Health is more than fitness... Person A Personal data: Male 50y 90kg 1.75m Activities: Jogging (2x/week) Swimming (1x/week) Person B Personal data: Female 26y 57kg 1.70m Activities: Jogging (1x/week) Walking (5x/week) ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 8
9 Is it possible to measure health in one single number? Genetics Activities Nutrition Stress Cholesterol Blood values Sleep BMI Steps ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 9
10 What you can measure, you can manage! ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 10
11 What s your Health Score? A number from 1 to 1000 based on 80+ million people years of clinical data. Based on 3 pillars: - My Body - My Feelings - My Activities You can track: Exercise Nutrition Steps Sleep Stress My Activities You can track My Body My Feelings ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 11
12 Why is this interesting? Anonymous data analytics in real-time via corporate reporting Personal data can only be accessed by the individual Trends and benchmarks Demographic and geographic Person Company Regions / Countries ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 12
13 Make it fun and engaging (Gamification & Social) ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 13
14 Make it relevant for each individual user (Big Data Analytics and the REF Factor ) Relevance (It s all about you) Easy (One number = What s your Health Score) Fun (Gamification & Social) User profiling/clustering of lifestyles Personal goals Feedback Loop Feedback Loop Achievements ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 14
15 Ensure interoperability (remain device/app agnostic) Step counters Weighing scales Heart rate bands Fitness tracking devices Blood pressure monitors Glucose monitors ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 15
16 Result: Comprehensive health engagement platform 5 languages (English, German, French, Czech + Russian) Health Score Contextual Personalized Social Challenges Branded website Branded Apps Groups Goals Tracking Notifications Feedback loop Incentives Feedback Loop Analytics and Reports Linked to care ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 16
17 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 17
18 When will the m-health market shift gear from «nice to have» to «need to have»? All big organizations think about mhealth! Market accelerators not in place everywhere??? Source: WT Source: PWC 2013, in USD 1y, 2y... ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 18
19 Surpassing the «So what?» effect by providing meaningful evidence-based health & well-being index How many have a holistic view on health? How many use a consolidating health index? In Europe: 1 ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 19
20 Go-to-market: B2C or B2B(2C) B2B B2C 2C ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 20
21 B2C or B2B, usability is key for adoption! Version 2.3 Version 2.7 Version 2.4 Version 2.8 Version 2.5 Version 2.9 Version 2.6 Version 2.10 Simplification & usability Version (Apr/14) Website version (Dec/11) Mobile 2.8 (Apr/14) ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 21
22 Finding the right mix for being successful in engaging individuals towards healthier lifestyles = holy grail! Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation. Source: 2013 Ernst & Young mhealth Report ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 22
23 About dacadoo Headquarters in Zurich, Switzerland, US subsidiary in San Francisco, USA. Contact dacadoo: Manuel Heuer, COO Mobile: Some references: Awards: ehealth Forum Session Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 Slide 23
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