PPM Markets Source: Nielsen Audio

Transcription

1 PPM Markets Source: Nielsen Audio

2 Diary Markets Source: Nielsen Audio

3 2016 actuals 2016 equivalents share TOTAL INDUSTRY albums tracks streams 200 million 720 million 430 billion -17% -25% +40% million 72 million 290 million 36% 13% 51% 2016 album equivalents: 560 million +3% 2016 actuals 2016 equivalents share COUNTRY GENRE albums tracks streams 24 million 90 million 22 billion -20% -23% +57% million 9 million 15 million 50% 19% 31% 2016 album equivalents: 48 million -6% Source: Nielsen Music Connect 2016 year-end (through WE )

4 2016 actuals 2016 equivalents share TOTAL INDUSTRY albums tracks streams 200 million 720 million 430 billion -17% -25% +40% million 72 million 290 million 36% 13% 51% 2016 album equivalents: 560 million +3% 2016 actuals 2016 equivalents share COUNTRY GENRE albums tracks streams 24 million 90 million 22 billion -20% -23% +57% million 9 million 15 million 50% 19% 31% 2016 album equivalents: 48 million -6% Source: Nielsen Music Connect 2016 year-end (through WE )

5 How often do real listeners hear your hits? Spins vs. Exposures based on listeners Weekly Time Spent Listening (TSL) 14 Spins per week 25 Spins per week 42 Spins per week 60 Spins per week 7:00 every 12 days every 7 days every 4 days every 3 days 12:00 every 7 days every 4 days every 2 days every 1.5 days 21:00 every 4 days every 2 days every 1.3 days every day

6 Airplay Tier % Overnight # % # % # % # % # % Source: Mediabase chart week ending

7 How new are the Country songs listeners stream most?

8 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Eric Church Like A Wrecking Ball Blake Shelton Sangria Chris Janson Buy Me A Boat 20 55% of Top 10 most streamed Country songs are between 13 and 36 weeks old Country Streaming Songs 2015 Billboard

9 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Steven Tyler Love Is Your Name Maddie & Tae Fly Luke Bryan Kick The Dust Up Luke Bryan Strip It Down 20 Some songs become Top 10 on Country Streaming chart faster than 13 weeks Country Streaming Songs 2015 Billboard

10 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Sam Hunt Take Your Time Luke Bryan Play It Again Florida Georgia Line ft. Luke Bryan This Is How We Roll Brantley Gilbert Bottoms Up % of Top 10 songs on Country Streaming chart are 45 weeks old or older Florida Georgia Line Cruise Country Streaming Songs 2015 Billboard

11 Number ones: weeks spent on the airplay chart vs. average consumption profile % of consumption that happens prior to airplay peak At airplay peak Release to date Consumption Weeks to No. 1 Track Sales O-D Streams Track Sales O-D Streams At Peak RTD Less than 15 weeks 417, million 736, million 546, million 43% Between weeks 414, million 671, million 545, million 47% More than 30 weeks 361, million 515, million 489, ,000 56% Weeks to peak distribution 1M+ consumption probability More than 30 weeks Less than 15 weeks Less than 15 weeks 69% Between weeks 45% Between weeks More than 30 weeks 33% Consumption data: Nielsen Connect Airplay data: Mediabase published charts (#1 singles between Jan 1, 2015 and Jun 30, 2016)

12 RTD digital track sales 700k -49% 350k 6 singles with 1m+ 0 singles with 1m+ Sales data: Nielsen Connect Airplay data: Mediabase published charts

13 Number ones: weeks spent on the airplay chart vs. average consumption profile At airplay peak Release to date Weeks to No. 1 Track Sales O-D Streams Track Sales O-D Streams Less than 15 weeks Between weeks More than 30 weeks 417, million 414, million 361, million 736, million 671, million 515, million Consumption data: Nielsen Connect Airplay data: Mediabase published charts (#1 singles between Jan 1, 2015 and Jun 30, 2016)

14 What we examined Country Streaming Songs video and audio streaming Country Airplay radio airplay audience impressions as measured by Nielsen Music Integr8 New Music Research panel of selected Country stations Billboard, Spotify, Slacker, YouTube,

15 What we examined The Top 10 songs on the Billboard Charts from March 28, 2015 through September 19, 2015 (26 weeks) Calibrated song vintage to when each song first entered any of the following Billboard charts: o Hot Country Songs o Country Airplay o Country Digital Songs o Country Streaming Songs The Top 10 songs for a panel of selected Country Integr8 New Music Research clients during the same period

16 How new are the Country songs listeners hear on Country Radio?

17 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts % of Top 10 most played songs on Country Radio between 13 and 28 weeks old Country Airplay 2015 Billboard

18 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts % of Top 10 most streamed Country songs are 45+ weeks old (without Cruise ) But only 2% of Top 10 most played songs on Country Radio are 45+ weeks old Country Airplay Country Streaming Songs 2015 Billboard

19 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Sam Hunt Take Your Time Luke Bryan Play It Again Florida Georgia Line ft. Luke Bryan This Is How We Roll Brantley Gilbert Bottoms Up Country Airplay Country Streaming Songs 2015 Billboard

20 Songs that Stayed Top 10 on Streaming Performance in Integr8 New Music Research Sam Hunt Take Your Time Luke Bryan Play It Again Florida Georgia Line ft. Luke Bryan This Is How We Roll Brantley Gilbert Bottoms Up Popularity #1 #2 #1 #1 45 Weeks+ 60 Weeks 66 Weeks 77 Weeks Burn #6 #1 #3 # Billboard, 2016 Integr8 Research

21 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Sam Hunt Take Your Time Luke Bryan Play It Again Florida Georgia Line ft. Luke Bryan This Is How We Roll Brantley Gilbert Bottoms Up Songs that stay Top 10 in streaming after 45 weeks are Country Radio s power recurrents Country Airplay Country Streaming Songs 2015 Billboard

22 Vintage Distribution 26 weeks of Top 10 songs on Billboard charts 30 Brantley Gilbert One Hell Of An Amen Kelsea Ballerini Love Me Like You Mean It Easton Corbin Canaan Smith Baby Be My Love You Like That Love Song 20 But moving all songs to recurrent after 28 weeks is often a mistake Country Airplay Country Streaming Songs 2015 Billboard

23 How long does it take to make a hit?

24 Five factors that make new songs familiar 1. Have you been playing that song frequently each week? 2. Have you been playing the song long enough?

25 Five factors that make new songs familiar 1. Have you been playing that song frequently each week? 2. Have you been playing the song long enough? 3. Are you playing the song in all dayparts? 4. How much exposure does the song get elsewhere? 5. Are you still playing the song a lot?

26 Conclusions Songs typically take 13 weeks to become top 10 hits with listeners

27 Conclusions Big hits typically stay top 10 hits for 28 to 44 weeks Before listeners get sick of them

28 Conclusions Most songs should probably be recurrents by 45 weeks

29 Conclusions If you decide to add a new song Commit to it.