Lights, Action, Video: Getting it Done with YouTube
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1 UMACRAO Conference 2014 Lights, Action, Video: Getting it Done with YouTube Char Hulsebus Communications,
2 Overview Why video, why YouTube? Creating Tutorials Lessons Learned Demonstrations Registrar International Students and Scholars Admissions Disclaimer
3 Why Video Tutorials? Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday. (Three Motion Digital Media Production) January 2014, 85.1% of the U.S. Internet audience viewed online video. (comscore Video Metrix) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Parkinson via research at 3M Corporation & Zabisco)
4 Popularity Why YouTube? Over 1 billion unique users visit YouTube every month (YouTube) 100 hours of video are loaded to YouTube every minute 4 days of video! (Digital Marketing) The average YouTube visitor watches minutes of video each month (Comscore) Easy to use
5 YouTube Features YouTube Features Analytics Built-in tools for editing and enhancing videos Settings Free Comments Advertisements
6 Hosted vs. Self-Hosted Hosted: you upload your video file to a video hosting provider (i.e. YouTube); provider furnishes code to paste or embed into your web page. Self-Hosted: you upload the video file to your web site or a campus provided video hosting service/server; link directly to that file.
7 Hosted Advantages Increased exposure, popularity, searching, social media sharing Enables you to focus on content instead of infrastructure concerns such as storage and network speeds Quicker, more flexible; problems can usually be resolved with how to information available 24/7 Some form of analytics may be provided
8 Hosted Disadvantages Ads depends on your service level agreement Customization - depends on your service level agreement Provider has right to shut it down (without notice) Storage depends on how many, how big, etc.
9 Self-Hosted Advantages vs. Disadvantages Storage of video files are there storage constraints Server/network considerations Can many people view it simultaneously? Is it streaming or downloading? 24x7x365 availability? Local expertise & support Cost Is it free vs. a cost recovery model? Analytics?
10 Getting Started: Solution to a Problem Problem: grade submittal video needed revision Embedded within the application Quick turnaround needed: IT staff not available for our deadline Solution: find resources to update video Staff Software Hardware AACRAO UMACRAO Technology Annual Conference and Transfer Conference July Nov. 6-8, 19-21, 2014, 2014, Fort Minneapolis, Lauderdale, Minnesota Florida
11 Resource options Staff Faculty Registrar staff Part time employee dedicated to the project
12 Resources Options Camtasia (free) Software Adobe Creative Suite included Premier Pro (already installed)
13 Hardware Resources Needs Microphone Headset
14 Resources Used: Production Staff: student employee Camtasia (free) Adobe Creative Suite included Premier Pro Recording studio vacant office Recording tools (Logitech headset w/microphone) Investment: ~$50 Student salary
15 Creating Video: Structured Approach Purpose Information intended for limited audience Video standards or considerations Narration or video only Table of contents for longer videos Self hosted now on YouTube Staffing Hired a student with recording experience Hosting YouTube
16 Lessons Learned Copyright Permission needed for vendor applications Quality videos take time Allow time for editing and retakes Scripts are important Captions Videos available to a wider audience Meets needs of those who need captioning Coordinated production with Disabilities Resources Office
17 Live Feeds YouTube Restrictions Scanned by Content ID detects music files Live feeds can be stopped, videos removed Do your research to avoid unexpected results
18 Uploaded Files YouTube Restrictions Scanned by Content ID Music files scanned/flagged
19
20 Additional Audiences Surprises Advisers New faculty and staff (training) High school advisers (PSEO) International population
21 Demo
22 International Students and Scholars International Students Approximately 11 percent of the Iowa State student population Language barriers Culture barriers
23 International Students and Scholars Video Production Full time staff person Videos: face to face Choreographed/action Student actors Resources Professional camera/green screen Adobe Creative Suite included Premier Pro Budget: ~$8,000
24
25 International Students and Scholars Executive Express Communicate how to use the service Shot on location at the Des Moines airport Result: increased understanding about Executive Express
26 Recruitment Strategies YouTube - Hosted Admissions Website - Self-Hosted YouTube Audience - Recruitment Content - Commercials Admissions
27 Recruitment Admissions Audience: prospective students Marketing Resources Professional film makers Targeted budget
28 #recruitment
29 Admissions TRANSIT T-AAP Bloggers Cyclonelife.net
30 Cyclone Life
31
32
33 Admissions Erica Fischer Director of Marketing and Communications Cameron Aisenbrey Amanda Ouverson Social Media -Facebook -Twitter -Instagram Web Development -Cyclone Life Admissions Publications
34 Videos: three approaches Registrar International Students and Scholars: Admissions
35 Contacts: Thanks for listening! Char Hulsebus, Communications Manager, Sly Upah, Technology Project Manager, Eric Merten, Transfer Coordinator, Admissions Silas Pippett, Program Coordinator, International Students and Scholars
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