Teenagers and Young Adults, aged 15-29, throughout the United States

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1 Dawn Markling Marist College 30 June 2013 Survey Title: Music Purchase vs. Free Download Population Size: Teenagers and Young Adults, aged 15-29, throughout the United States Sample Size: 2500 Respondents Sample Selection: The sample respondents will be randomly chosen from select high schools, trade schools, technical schools, and colleges throughout the states of New York, California, Florida, Texas, Illinois, Tennessee, and Alabama. The schools will be randomly chosen from the Department of Education s listings of high schools and colleges within those listed states. These states have been chosen to represent the entire United States population, because these seven states hold the majority of the teenaged and young adult population, according to the US Census Bureau s data from Survey Length: 4 Pages Time Length: Approximately 12 Minutes

2 MARIST COLLEGE 3399 N Road Poughkeepsie, NY School Number: 586 Questionnaire Number: 20 of 25 Date: 6/30/13 Time: Student Number: 1872 Questionnaire Given By: DAWN MARKLING Contact Info: Phone: This survey questionnaire will be asking you a series of questions related to music downloads. The information will be used to create new ways to download music over a variety of online sources. In addition, the information will be used to increase the amount of music that is downloadable through multiple sources. 1. Do you own an ipod, ipad, MP3 Player, Smart Phone, Tablet, Computer, or any other electronic device that is capable of playing and downloading music? (If No, please skip to question 17.) 2. How many songs do you have on your electronic device? A. Under 250 B C D. Over 1000 E. I Don t Know 3. If somebody wants a song that is available for purchase, but that person decides to download that song for free, instead of paying for it. In your opinion, is this okay to do? (Using the word okay does not mean legal or illegal.) 4. Have you ever downloaded music without paying for it, when that same music was available for purchase? (If No, please skip to question 10.) 5. How often do you download music without paying for it when that same music is available for purchase? A. 1 or More Times in a Week B. 1 or More Times in a Month C. 1 or More Times in 6 Months D. 1 or More Times in a Year 2

3 6. Why do you download music for free, instead of paying? A. Not Worth the Price B. Can t Afford to Pay C. Music is Not Available for Purchase D. Music/Bands Make Enough Money 7. What is the most you would pay for: one song? an entire album? 8. Rate the following sources that you use to download music for free. (1 = Used Most Often, 6 = Used Least Often) A. Youtube Never Use B. Limewire Never Use C. Facebook Never Use D. Twitter Never Use E. File Sharing Websites Never Use F. Sharing with Friends Never Use 9. If you were able to purchase music immediately after hearing it on the radio, TV, movies, or other source, would this motivate you to pay for music more often? 10. Have you ever downloaded music that you have paid for? (If No, please skip to question 15.) 11. How often do you download music that you have paid for? A. 1 or More Times in a Week B. 1 or More Times in a Month C. 1 or More Times in 6 Months D. 1 or More Times in a Year 12. What was your reason for paying for the music you downloaded? A. Unable to Find it For Free B. The Price was Reasonable C. Had Gift Card from itunes, Amazon, etc. D. Able to Preview Music Before Purchase E. Process to Purchase was Easier F. Other: 13. What is the most you have paid for: one song? an entire album? 3

4 14. Rate the following sources that you use to purchase music downloads. (1 = Used Most Often, 8 = Used Least Often) A. itunes Never Use B. Amazon Never Use C. Rhapsody Never Use D. Spotify Never Use E. Google Play Never Use F Pandora Never Use G. Individual Musician/Band Never Use Website H. Record Label Website Never Use 15. If musicians/bands provided access to their entire music & video catalog for downloading, after paying a monthly or yearly fee, would you use their service? 16. If record labels provided access to their entire music & video catalogs for downloading, after paying a monthly or yearly fee, would you use their service? 17. What is your personal opinion on music piracy? (Music piracy includes downloading music for free instead of paying for it, converting YouTube videos to audio files, sharing music among friends, etc.) 18. Do you feel downloaded music is better than music on a CD? Why or why not? 19. What ways do you find and/or hear new music? (Please circle the letter of all that apply.) A. YouTube K. Individual Musician/Band Website B. LimeWire L. Record Label Website C. Facebook M. Radio D. Twitter N. Sirius/XM Radio E. itunes O. Friends & Family F. Amazon P. Television G. Rhapsody Q. Movies H. Spotify R. Blogs I. Google Play S. Video Games J. Pandora T. Live Concerts & Events 4

5 20. What are you most comfortable identifying yourself as? A. Male B. Female 21. What is your age group? A B C What is your grade level in school? A. 9 th /Freshman B. 10 th /Sophomore C. 11 th /Junior D. 12 th /Senior E. College Undergraduate F. College Graduate G. Trade or Technical School 23. Where do you live? A. Live with Parents or Guardian B. School Dormitory or Off-Campus Housing C. Rental Property D. Owned or Mortgaged Home E. Other (Please Specify) : 24. What type of geographic location do you live in? A. City B. Suburb C. Country D. Farm/Ranch E. Other (Please Specify): 25. What is your job status? A. Not Working (0-10 Hours per Week) B. Part-Time (11 30 Hours per Week) C. Full-Time (More Than 30 Hours per Week) D. Seasonal (Holiday Season, Summer, etc.) 5

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