Rugby World Cup Internal (R3) Visual Identity Guidelines v1.2

Transcription

1 Rugby World Cup 2015 Visual Identity Guidelines v1.2

2 Contents Introduction The Contract Usage guidance Logo use and designations Premiums/Merchandise Tools: Templates & Pre Approved Images 2 Approval Process Further Support

3 Introduction Canon Europe is Official Sponsor of Rugby World Cup 2015 As an official sponsor, Canon s visual identity will be an important means of expression. We have created these guidelines to show how Canon s brand should be used with the Rugby World Cup (RWC) identity. These guidelines have been approved by RWC. It is important to follow these guidelines carefully. 3

4 The Contract Dates: 1 st December December 2015 Territorial Restrictions: Worldwide rights Designation: Official Sponsor of Rugby World Cup 2015 Exclusive Product categories: a) Digital and/or analogue cameras (single lens, compact, video and broadcast) b) Single function scanners and printers (excluding printers and scanners which have a secondary function such as a multi-function printing/copying device) c) Consumables for Camera printers described in (b) d) Projectors e) Binoculars and calculators f) Camera loan and servicing services g) Camera lens loan hire and servicing services h) Specialist document and photographic services (not including match day programme printers) i) Network Camera Non exclusive product categories: a) Multifunctional printers, scanners, photocopiers (MFP s) b) Facsimile machines c) Consumables for Multifunctional printers, scanners, photocopiers and facsimile machines described in (a) and (b) d) Medical imaging equipment 4

5 Usage guidance Usage: Rugby World Cup (RWC) branding must only be used in conjunction with products and services included in the contract exclusives and non-exclusives (listed on previous slide) RWC branding may be used above the line (ATL) and below the line (BTL) in EMEA until the 31 st December 2015 Every piece of communication we produce using RWC marks must first be approved by RWC before publication. If this process is not followed, Canon Europe will be liable 5 Channels: RWC branding should only be used for communications directly related to the tournament and Canon s involvement. e.g. invitations, trade and channel promotions, corporate messaging etc However, as host nation, Canon UK can make use of the branding throughout all communications channels Third Party Use: Use of the Official Sponsor logo or designation is not permitted for use by 3 rd party s but can be used on items featuring third party promotions as long as the RWC mark are in the dominant position.

6 Logo use and designations

7 Canon/RWC 2015 Composite Marks The RWC 2015 Composite Mark has been designed to convey the relationship between Canon and the Tournament. There are four different composite marks: Full Colour Full Colour Negative Boundary Single Frame Colour Canon/RWC 2015 Composite Marks available in Kura

8 Full Colour There are two RWC 2015 Composite Mark formats available for use, you can use your discretion as to the most appropriate format to use. Linear Composite Mark 8 Stacked Example Linear Example Stacked Composite Mark

9 Full Colour Negative The negative version of the Composite Mark should be used when applying the full colour Composite Mark onto a dark, stable background. Linear Composite Mark 9 Stacked Example Linear Example Stacked Composite Mark

10 Boundary Frame When applied to an unstable background, the Composite Mark should appear within a white boundary frame as shown. 10 Linear Composite Mark Stacked Example Linear Example Stacked Composite Mark

11 Single Colour In instances where the full colour Composite Mark cannot be applied due to printing or media limitations, the single colour black and white Composite Mark should be used. Linear Composite Mark Linear Composite Mark 11 Stacked Composite Mark Stacked Composite Mark

12 Minimum size & Isolation area Minimum Size Minimum size standards have been developed for the Composite Mark to ensure that it is reproduced correctly at a small size. When reproducing the Composite Mark, the width and height of the ball graphic device should not be less than 12mm. Any approval submissions where space dictates that the Composite Mark cannot be applied at the minimum size will be considered on a case-by-case basis. Isolation Area The isolation area denotes the space around the Composite Mark in which no logo, text, graphic and/or photographic elements must encroach. The isolation area assists to maintain the impact of the Composite Mark and ensures consistent quality of reproduction. The size of the isolation area is indicated by 2 (2 is equal to the height of the number 2 within the Composite Mark) and must be consistent around its perimeter mm 12mm

13 Endorsement Mark The RWC 2015 Endorsement Mark has been designed for use when visual space is required between the Canon logo and the RWC 2015 Mark. E.g. Advertising Usage Guidelines When using the Endorsement Mark with the Canon logo, the two marks must appear on the same line with clear visual separation It is essential that the Endorsement Mark and the Canon logo must be equal in visual impact and size Where practical, the Endorsement Mark should always appear above and/or to the left of the Canon logo 13 There are four variations: Full Colour Full Colour Negative Boundary Frame Single Colour Minimum Size 12mm Isolation Area Endorsement Marks available in Kura

14 Logo Hierarchy Composite Mark Endorsement Mark Composite mark only Endorsement mark plus dynamic CAS device plus Canon 14 Composite mark plus Canon logo Endorsement mark plus CAS device in close arrangement with Canon logo Composite mark plus CAS device Endorsement mark plus ATL lockup

15 Incorrect Use Incorrect use can weaken and damage the integrity and impact of the brand. Please do not: Change the colour of any elements of the Composite Mark Use the Composite Mark without the correct Trade Mark and Copyright notices Keyline any elements of the Composite Mark Change the orientation of the Composite Mark (i.e. turn on an angle) Alter the logotype or use a substitute typeface Crop the Composite Mark: always use in its entirety Blend any other corporate name, Trade Mark, text or logo with the Composite Mark Apply any textures or graphics with the Composite Mark Apply the full colour Composite Mark to a similar coloured background where there is not sufficient contrast Create an Composite Mark consisting of an unapproved designation 15

16 Trade Mark and Copyright Notices The Event Mark and other RWC intellectual property are the exclusive property of and are licensed by Rugby World Cup Limited (RWCL) and are protected by national and international laws and conventions on Trade Marks and Copyright. Print (e.g. advertising/marketing materials): Along the bottom or side of the collateral in a small, subtle font. Video end frame: Along the bottom or vertically up the side of the end frame. Products/premiums: On packaging One of the notices indicated below should be subtly applied to the collateral on any item which depicts an Event Mark, or the Canon/RWC 2015 mark. Full notice: The Event Mark is protected by Trade Mark and/or Copyright. Standard notice: Short form notice: TM Rugby World Cup Limited or TM RWC Ltd (Only for use when space restricts the full articulation.) N.B. Please consult with the Brand team to discuss the use of Trade Mark and Copyright notices if you are unsure whether the Trade Mark and Copyright notice is sufficient and/or which notice should be applied. * If an image featuring the Trophy is used then the 1986 Trademark articulation needs to be used as per the full notice 16

17 Logo use Examples Web Banner ATL example B2B example B2B example Pull up Banner 17

18 Premiums/Merchandise A premium is an item of merchandise that is given away free as a promotional or marketing device. We (Canon) are requested to use Official Licensees to develop and produce our premium merchandise. The following guidelines below in conjunction with our own merchandising guidelines should be followed when producing premium merchandise: 1. It must be clear that the product is a premium through the use of sufficient Canon branding. 2. Canon are permitted to produce premiums with the following RWC 2015 marks or wording: Composite Mark Endorsement Mark 3. In instances where the Endorsement Mark is applied, then the Canon logo should appear in the same visual line and be equal in size and visual impact to the RWC 2015 Mark. 4. The Trade Mark notice should be subtly applied to either the product or the packaging where possible. Please refer to the Trade Mark and Copyright Notice section for further information. 18

19 Premiums/Merchandise 5. Distribution of premiums is subject to RWCL s prior written approval via the standard approval process 6. There are three stages of approval for premiums; approval of the concept artwork via the brand and sponsorship team and RWC a pre-production sample product must be sent for approval subsequently two post-production samples before final approval is granted If you would like to produce or purchase any RWC Premiums/Merchandise please contact the brand and sponsorship team and we can put you in touch with the RWC official licensees. Don t use local suppliers! 19

20 Tools: Templates & Pre Approved Images

21 Templates The below templates will be available for you to use: 21 PowerPoint Presentation Word Document Signature The PowerPoint and Word templates are available in Kura, TBC

22 Images We have sourced a collection of images that you can use for your RWC communications. These are broken down into two sub collections: 1. Images sourced from Rugby World Cup Limited No credit is required 2. Images sourced from a Canon Explorer Eddie Keogh 22 Need to ensure images are credited as follows: Eddie Keogh, Canon Explorer These images have the following rights: Worldwide, BTL, Online, Social Media and Events. If you would like to use an image in ATL please contact the Brand and Sponsorship team Images are available in Kura

23 RWC Sourced Images 23 Note: These images have been pre approved by RWC and No credit is required

24 Eddie Keogh Images 24 Note: These images have been pre approved by RWC Must be credited with the following credit, Eddie Keogh, Canon Explorer

25 Eddie Keogh Images 25 Note: These images have been pre approved by RWC Must be credited with the following credit, Eddie Keogh, Canon Explorer

26 Approval Process

27 Approval Process RWC approval can take up to 5 days All RWC approval requests will be facilitated via Canon s Creative and Content approval process (Click here) Therefore, expect approval on RWC materials could take up to 8-10 days Approval Example: 27 NSO/CEL Submit Creative & Content approval request Canon CEL Brand team gain RWC approval Canon CEL Brand team approve request to NSO/CEL (Canon SharePoint) (Offline) (Canon SharePoint) Please note: Pre-approved templates have been provided to reduce the number of requests

28 Further Support

29 Further Support If you have any questions or concerns regarding The 2015 Rugby World Cup visual guidelines for Canon, or the wider sponsorship please contact the Brand and Sponsorship team. 29 Pete Morris Brand & Sponsorship Manager Richard Sceats Brand & Sponsorship Professional