150 YEARS OF EXCELLENCE. Management Studies Department. GCU Prospectus 2014

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1 1 GCU Prospectus 01 Studies Department Introduction Studies Department (MSD) was established in 00 in a purpose-built building within the historic campus of GC University, Lahore. MSD offers graduate, post graduate and post experience programs. MSD aims to teach matters of practical importance to business. Students coming to MSD will find themselves in a demanding intellectual environment that requires full-time commitment. The unique BSc (Hons) Applied programs; MBA and Executive MBA (EMBA) programs help high-caliber individuals develop into confident, knowledgeable, critical and responsible leaders in an increasingly complex global business environment. These programs offer tools and techniques of immediate utility in the business world without ignoring the importance of long term vision in business life. Reputation of the department is reflected in keen competition for entrance among students. The quality of our programs of study and the high esteem, in which our graduates are held, has been recognized by many prospective employers. Academic Programme MSD offers the following degrees: BSc (Hons) Applied MBA EMBA What does the Department Offer Internationally qualified faculty to develop cutting-edge knowledge. Use of lectures, case-studies, presentations and projects to emphasize critical thinking. Smaller class size with personalized tutoring and guidance. Experienced managers as teachers who bring flavor of real business environment to the class room. Personal development opportunities. Skill Building Term. Translation of theory into practice six months paid Organization Based Learning for B.Sc. (Hons) Internship. Accelerated International Term for MBA & EMBA. Paid Consultancy Projects.

2 Studies Department GCU Prospectus Academic Programmes BSc(Hons) Applied MSD has designed this program considering the changing academic environment. The program is structured after reviewing undergraduate programs at internationally renowned schools. It builds upon the old year Bachelor's Degree(BA/BSc/BCom)that enables students to earn a four year BSc (Hons) degree by studying for another two years. Scope Our graduates compete for the top placements. They are also eligible to apply in local & foreign universities for a Master's degree program. Programme Structure In order to earn B.Sc. (Hons) Degree in Applied, the students will be required to complete a minimum of -7 credit hours in addition to their existing -year degree. The students must have a total of 1-1 credit hours to qualify for a -year Honors Degree. The first semester of this program consists of four compulsory courses of 18 credit hours. A five week skill building term comprising of credit hours follows the first semester. In the competitive environment where proficient use of information and communication technology is critical, this term helps the students learn tools and techniques to improve personal productivity. The second semester consists of three compulsory courses of credit hours and three of credit hours offering a total of 18 credit hours. Semester III comprises six months of organization based learning. Students can take up to 9 credit hours courses that match their work placement. Fourth semester comprises of two compulsory courses, two electives and a research paper. The maximum number of credit hours offered are 18. We also offer a summer term which is designed to fulfill the 1-1 credit hour requirement of HEC for a Bachelor (Hons) Degree program. This term offers courses (9 credit hours) to bridge the gap between BA/BSc (under annual system) and BSc (Hons) Applied. BSc (Hons) Applied Semester I-II MGMT-10 MGMT-15 MGMT-0 MGMT-5 MGMT-0 MGMT-5 MGMT- 0 MGMT-0 MGMT-5 MGMT-55 Quantitative Methods Elements of Financial & Communication Marketing Foundations and Applications Economics for Business & Manufacturing & Services Operations Behavior in Organizations Fundamentals of Financial Applied Research for Business

3 1 GCU Prospectus 01 Studies Department Year- Semester III-IV MGMT-OBLI MGMT-OBLII MGMT-10 MGMT-05 MGMT-0 MGMT- MGMT- MGMT-90 Summer Term MGMT-1 MGMT-5 MGMT- MGMT-5 MGMT-0 Organization Based Learning I Organization based Learning II Human Resource Project (E) Investment Analysis & Portfolio Supply Chain (E) Consumer Behavior (E) Thesis Performance & Reward Sales (E) Business Law Financial Modeling MBA With An International Term In Kuala Lumpur Our curriculum is committed to provide the best general management skills as basis for success in business life, and it focuses on development of critical, analytical and decision making skills. The program comprises of four semesters of intensive study; an internship, an accelerated international term and culminates in MBA Consultancy Project which enables the students to put learning to a practical use. The Competitive Edge - With the success of six consecutive international terms in Kuala Lumpur since 008, our MBA program has now a firmly established international component in the MBA program. Through this structured exposure to developed economies and by offering course work that is bench-marked against the best universities in US & Europe, we bring our graduates a step closer to being truly global managers. MBA students find careers that take them around the globe and transform their working lives. Structured to reflect the needs of modern international business, this program develops a blend of academic excellence and professional skills, giving students highly marketable skill set and means to rise to strategic level positions. Semester I&II MGMT-50 MGMT-58 MGMT- 58 MGMT-501 MGMT-505 MGMT-50 MGMT- 51 MGMT-550 MGMT-51 MGMT-50 MGMT- 50 Year- MGMT-151 MGMT- 0 MGMT- 5 MGMT- 57 MGMT- 5 MGMT- 5 MGMT- 5 MGMT- 15 MGMT- 58 MGMT- 0 MGMT- 51 MGMT-51 MGMT- MGMT- 55 MGMT- 5 Business Communication Business Economics Organizational Leadership Financial Accounting Marketing Quantitative Analysis Strategic Marketing Information Technology for Business Behavior in Organizations Operations Semester III&IV Internship Business Research Strategic Human Resource Business Policy Corporate Finance I Banking (E) Performance and Compensation (E) Strategic Brand (E) Corporate Finance II (E) Consumer Behavior (E) Business Law Supply Chain (E) Financial Modeling MBA Consultancy Project

4 Studies Department GCU Prospectus EMBA The Executive MBA at GCU MSD is an evening program that allows students to follow a standard MBA degree scheme on part-time basis over a period of months. This program is designed to provide managers with problemsolving framework, and to incorporate theoretical and practical aspects of business decisions. EMBA is ideal for working individuals who not only want to upgrade their education but also want to learn & implement principles of effective business management in their organizational environment. The program includes thorough coverage of key functional aspects of management, balanced with specialist study areas and an international focus that meets challenges faced by managers. Study at the executive level is very demanding, both in terms of time and discipline. In return, GCU EMBA promises significant rewards through advanced management education that can have a significant bearing on your career. You also gain greater confidence in overall managerial abilities though the enhancement of your interpersonal, organizational and communication skills.7%our degree schemes are constantly reviewed to make them internationally competitive and to achieve the highest quality standards. Following is the current degree structure for EMBA at MSD GCU Lahore Semester I EMBA-501 EMBA-517 EMBA-518 EMBA-55 EMBA-519 EMBA-50 EMBA-59 EMBA-5 EMBA-50 EMBA-50 EMBA-51 EMBA-5 EMBA-550 EMBA-595 Financial Accounting of People At Work Marketing Program Design Consumer Behavior Statistics for Managers Communication Implementation Essay-I Semester II Summer I EMBA-5 EMBA-50 EMBA-50 EMBA-50 EMBA-505 Decision Models & Risk Analysis Foundations of Leadership & Team Works Strategic Marketing Corporate Finance-I Information Systems Implementation Essay-II Introduction to Technology Operations -I Seminar on Macro Economics Summer Project Reflection Paper

5 18 GCU Prospectus 01 Studies Department Year- Semester III EMBA-507 EMBA-50 EMBA-0 EMBA-55 EMBA-10 EMBA-107 EMBA-108 EMBA-109 Semester IV EMBA-595 EMBA- Summer II Managerial Economics Operations -II Corporate Finance-II Strategic -I EMBA Consultancy Project EMBA International Term EMBA International Term (Project Utrecht) International Term (Leadership for Sustainable Innovation Utrecht) Strategic -II EMBA Consultancy Project Tentative s Student can choose from the following elective courses: EMBA-58 EMBA-0 EMBA-0 EMBA-5 EMBA-57 EMBA-0 EMBA-58 EMBA-558 EMBA-0 EMBA-10 EMBA-508 EMBA-1 EMBA-509 International Finance History and Analysis of Financial Statements Investment and Securities Analysis Banking and Finance Strategic Human Resource Training and Development Strategic Brand Integrated Marketing Communications Public Services Operating Models Political Economy Entrepreneurship EMBA-51 Seminar of Legal Environment of Business Faculty Director & Associate Professor Najaf Yawar Khan Deputy Director & Associate Professor Syed Hassan Raza Assistant Professor Muhammad Ammad Uppal Lecturer Ali Hussain Farrukh Visiting / Adjunct Faculty Dr. Naveed Handerson Dr. Ali Ahmad Syed Asad Raza Saima Asad Imran Saigol Uzair Ahson Basit Afzal Hassan Talal Muhammad Azeem Naz Atta Ali Malik Jaffer Hussain Malik Muhammad Awais Khalid