Lovely Professional University ACADEMIC POLICY

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1 Lovely Professional University ACADEMIC POLICY Programme Code: 431 Programme Name: MBA (Entrepreneurship and Retail Management) 1. Introduction MBA (Entrepreneurship and Retail Management) is a professional programme for preparing graduates for the field Entrepreneurship & retailing. The Master of Business Administration in Entrepreneurship AND Retail Management is a program designed for individuals interested in developing their entrepreneurial potential. This MBA is a unique and valuable degree designed for those with an interest in business and a strong entrepreneurial drive. This is an excellent program for those interested in their own venture, enabling them to learn skills and gain valuable knowledge to help them make their venture a success. However, having an MBA is also a great way to enjoy an increased chance of getting into a business environment as an employee, and enjoying great prospects in career. This programme equips students with skill and knowledge a entrepreneur must have & also the retail industry is looking for. The objectives of the programme are: To provide students with the qualifications to enter the exciting and dynamic industry of retailing. To provide core theoretical knowledge of starting and managing various aspects of business and develop skill sets required to manage the contemporary retail formats. 2. Academic Objectives To provide unique blend of entrepreneurial prowess and practical rigor of the retail industry. The MBA (E & RM) is intended to attract students with a real entrepreneurial flair, who wish to develop their own ideas and bring them to commercial realization through the studies. The program is structured with the aim of creating ongoing and reciprocal relationships, providing mentoring to students and two-way knowledge sharing between the entrepreneurs and students. To provide student with the most appropriate exposure to enter the exciting and dynamic retail industry. To provide core theoretical knowledge of managing various aspects of retailing and develop skill sets required to create and manage the contemporary retail formats. Page 1of 7

2 3. The Challenges Communication skills: Many of the students do not have sufficient ability to use English for communication at a level where they can be considered to have sufficient proficiency in technical/professional communication. Provide Opportunities for Entrepreneurial Venture: The system will have to provide opportunities for entrepreneurial ventures and support them to an extent that students gains confidence of handling a business. Lack of practical/professional focus : While strong theoretical foundation are of prime importance in professional education, the students are not able to relate the theoretical concepts to the actual world of business and believe that practice will be far removed from theory. Lack of practical exposure among teachers: A large number of management teachers lack practical exposure to the entrepreneurship. Overall Personality Development: To develop an understanding among students of the human, social and business context in which they will utilize their skills and to develop ability to recognize and appreciate the importance of ethical standards in professional work. 4. Strategies to Achieve the Academic Objectives and overcome the challenges: Objectives & Challenges Strategies to achieve the objectives and overcome the challenges Communication skills: Many of the students An Advanced English Language & Communication Skills do not have sufficient ability to use English course has been designed to help students to gain for communication at a level where they can proficiency in professional communication. Students will be be considered to have sufficient proficiency provided with an opportunity of presentations in every in technical/professional communication. Course. Lack of practical/professional focus : While strong theoretical foundation are of prime importance in professional education, the students are not able to relate the theoretical concepts to the actual world of business and believe that practice will be far removed from theory. Provide Opportunities for Entrepreneurial Venture: The system will have to provide opportunities for entrepreneurial ventures and support them to an extent that students gains confidence of handling a business. Lack of practical exposure among teachers: Page 2of 7 To make our curriculum more practical and industry oriented, focus is on tie up with organizations and professional bodies like RAI, FAI, FICCI Retail Division etc. Students will have an opportunity to apply their classroom knowledge through consultation with faculty members, venture capitalists and successful entrepreneurs, to develop business plan in third & fourth semester of the programme. Nirmaan centre dedicated to continually advance university's work in entrepreneurship and provide entrepreneurial opportunities for students on campus. Select sections of course will be taught by seasoned Courses that support/highlight this strategy 2 courses on communication skills MGT736 Capstone Project on Business Plan

3 A large number of management teachers lack practical exposure to the healthcare industry either by way of work experience or consultancy. Overall Personality Development: To develop an understanding among students of the human, social and business context in which they will utilize their skills and to develop ability to recognize and appreciate the importance of ethical standards in professional work. entrepreneurs Regular faculty development programmes including guest lectures, workshops, participation in seminars and conferences, faculty presentation and discussions will be encouraged to develop faculty To develop the overall personality of the students a special course has been designed and outsourced to professional trainers Professional Excellence Programme 5. Program Structure : MBA (Entrepreneurship and Retail Management); Course code: 3506 DEPARTMENT: Management No. of Courses COURSES Communication Skills 2 Discipline courses (core) 18 s 2 Open Elective Nil Social Science Elective Nil Project/Training 2 24 Page 3of 7

4 6. (a). Comparison with Benchmark institutions - Entrepreneurship S.No 1 Nomenclature Brief discussion of the structure of the programme (all technical 5 features): e.g. Page 4of 7 International University / Institute University of Liverpool, Liverpool MBA Entrepreneurship 2 Duration 12 months 3 4 System (semester, trimester, annual etc.) Eligibility (especially in some of some special eligibility conditions like work experience etc.) (a) No. of courses per term / contact hours per term Semester Graduation or non-graduates with very extensive experience 1 st semester: 4 modules 2 nd semester: 3 modules + Dissertation module (elective) Queen Margaret University, Edinburgh MBA Entrepreneurship National University / Institute Entrepreneurial Development Institute of India, Gandhinagar PG Diploma in Business Entrepreneurship Pearl Business School, Gurgaon, MBA Entrepren eurship Regional University / Institute Fountainh ead school of Business, Chandigar h, PGP Entreprene urship 24 months 12 months 24 months 24 months Semester Trimester Semester Semester Graduate with minimum 2 years management experience 8 modules + Masters Project Graduate with min. 50% marks 6 modules namely: Entrepreneurship, Organizational Management, Business Policy and Strategy, Marketing, Graduates with min. 50% marks Operated on core themes of Entrepren eurship, Innovation & Technolog Gradutes Operated on the core belief of fostering entreprene urship LPU (Points that have been incorporated in the LPU curriculum and other initiatives taken)

5 6 Pedagogy used (b) No. of Core courses, no. of Courses, Lab courses (specify each) (c) No. of areas offered (d) No. of Open / Social Science Electives (e) Projects / Trainings / Dissertations / industrial interactions / guest lectures / Workshops (f) Perquisite courses etc. Optional dissertation and research module Masters Project Business Opportunity, Project Formulation, Economics and Finance All core courses Summer Internship, Detailed project report Classroom based and field based y and Internation alization of Business. Summer Internship Classroom based and field based On the campus continuous training Classroom and field based 7 Assessment parameters 8 Any innovative courses being offered Page 5of 7

6 6. (b). Comparison with Benchmark institutions - Retail S.No Page 6of 7 International University / Institute University of Wales, Kensington College of Business, London MBA Retail Management National University / Institute Welingkar Institute of Management Development & Research, Mumbai PG Retail Management Birla Institute of Managem ent & Technolo gy, NOIDA PGDM Retail Managem 1 Nomenclature ent 2 Duration 12 months 24 months 24 months Trimester Trimester System (semester, trimester, annual etc.) Eligibility (especially in some of some special eligibility conditions like work experience etc.) Brief discussion of the structure of the programme (all technical features): e.g. (a) No. of courses per term / contact hours per term Trimester Graduates with min 2 years relevant management experience 3 modules in first 3 terms and a dissertation work in the last module Graduates Academic as well as regular internships in Future Group stores or offices Graduates 6 semesters spread across 2 years Regional University / Institute LPU (Points that have been incorporated in the LPU curriculum and other initiatives taken)

7 6 Pedagogy used (b) No. of Core courses, no. of Courses, Lab courses (specify each) (c) No. of areas offered (d) No. of Open / Social Science Electives (e) Projects / Trainings / Dissertations / industrial interactions / guest lectures / Workshops (f) Perquisite courses etc. Dissertation work all Only retail - Compulsory internships Academic and fieldbased Summer internship 7 Assessment parameters Any innovative courses 8 being offered 7. Salient Pedagogical Features distinct from the University pedagogy document 8. Career Prospects: Self employment, Social entrepreneurs, Family business enhancement, Retail store managers, Retail buyers and merchandisers. Page 7of 7

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