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2 Table of Contents Introduction to NAS Insights: Knowledge times 7 #1 Hiring Supply & Demand Intelligence #2 Workforce Demographics & Market Intelligence #3 Salary & Cost-of-Living Reports #4 Diversity, College, Military/Veteran Intelligence #5 HR Recruiting Trends & Sourcing Data #6 Targeted Media Research #7 Data Intelligence 2

3 NAS Insights Knowledge times 7 For nearly 70 years, NAS Recruitment Innovation has equipped our clients with the industry s best research. From identifying markets and media to providing data that drives accurate benchmarking, NAS understands the value of intelligence and helps empower your decision-making to recruit ideal talent. Knowledge is power, and with NAS, that equals seven distinct areas of research expertise that can take your talent strategies to the next level. 3

4 #1 Hiring Supply & Demand Intelligence Are you having difficulty finding the right talent in your region? NAS Insights can specify which markets are best for recruiting your most challenging hires. Do you ever wonder what your competitors are doing? We ll tell you how they are positioning themselves in the search for talent. 4

5 Hiring Difficulty Find out how hard or easy it will be to recruit talent in specific markets. Choose your position title and location. The higher the score, the more difficult the position will be to fill. This example shows hiring difficulty for customer service representatives in specific markets. Source: Wanted Analytics 5

6 Supply & Demand Discover how many potential candidates are in the marketplace. See supply and demand data for any position. Choose to view data for any geographical location. This shows the hiring difficulty for customer service representatives in selected cities. Source: Wanted Analytics 6 6

7 Online Hiring Activity by Company XYZ Company XYZ Company Do you want to know where your competitors are hiring online? Find out which job boards they tend to use. See which position titles they hire for and where. Source: Wanted Analytics 7

8 Online Hiring Activity by Job Position 8 Do you want to know who you re competing with for the same talent? Find out which companies are posting for the talent you seek. Uncover the most popular sites and locations for recruiting them. This example is a view of job postings for medical assistants nationally. Source: Wanted Analytics

9 Online Hiring Activity by Market Do you know the hot markets outside of your recruiting area? Uncover alternative locations that are suitable for recruiting the talent you seek. Use the map to see best markets for recruiting any position title locally or nationally. Source: Wanted Analytics 9

10 #2 Workforce Demographics & Market Intelligence Does your workforce planning strategy need a little boost to keep up with today s rapidly changing demographics? NAS Insights can ensure your strategies are data-driven. We ll dig deep to equip you with the most up-to-date occupational and market demographics, including race/ethnicity, age and gender data. We can also provide locational migration data and market intelligence for campus and veteran recruiting. 10

11 Demographics Profiles NAS Insights provides workforce demographics for a quick snapshot of your target recruiting locations: Age Race/Ethnicity Educational Attainment Commute Time Median Salary Unemployment Rate 11

12 Drive-Time Intelligence Top Call Centers within 5- and 10-Mile Radius Area Within 20- and 40-Minute Drive Time from Oklahoma City, OK Source: NAS Insights & Maptitude NAS Insights can calculate the most favorable local recruiting area based on drive-time intelligence. Use the data to plan local recruiting strategies. Save money by leveraging intelligence to highly target your desired audience in specific markets. 12

13 Competitive Intelligence Valuable intelligence on your competitors keeps you ahead of the recruiting curve. Get an understanding of where competitors or top employers are located in your specific recruiting market. Learn how thoee competitors are messaging to talent. Use this knowledge to target your media spend by zip code. Source: NAS Insights & Maptitude 13

14 Occupational Demographics Explore recruiting market potential for specific position titles. A customized chart can reveal employment data by age, gender and race demographics. The age demographics in this example show which states have more young agricultural and food scientists coming down the pipeline and which have more workers close to retirement. 14 Source: U.S. Census

15 Industry & Occupational Intelligence Source: Statistics Canada Discover the best industries for recruiting hard-to-find talent in your specific recruiting location. Find out which industries are likely to employ the talent you need. This example shows the feasibility of recruiting female chemical engineers in Alberta. 15

16 Occupational Demographics Source: U.S. Census Having trouble recruiting for diversity? Get a better understanding of the racial and ethnic breakdown for your specific position titles. A customized chart can reveal employment data for your diversity strategy, such as age, gender and race demographics. Choose to view the data by state, metro area or county. 16

17 Race & Ethnicity Breakdowns Source: NAS Insights & Maptitude Get a visual understanding of where large concentrations of diverse populations exist. Choose from different population groups race, ethnicity, age, education or income. Determine where the hot spots are located state, county or zip code. 17

18 Workforce Demographics When recruiting for bilingual candidates, NAS Insights can recommend the best places to start. Get a list of the best metro areas with the highest percentage of Spanish speakers. 18

19 #3 Salary & Cost-of-Living Reports Do you wonder how your salary offers compare to your competitors? NAS Insights can provide salary ranges for hundreds of position titles in hundreds of locations throughout the U.S. and Canada. Does the cost of living in your location have an impact on attracting talent from outside your region? Cost-of-living differentials are available by location. 19

20 Salary Reports Occupation Pittsburgh, PA Denver, CO Phoenix, AZ Customer Service Representative (General Calls) Customer Service Representative (Specialized Calls) $ 36,308 $ 39,901 $ 36,752 $ 51,510 $ 56,442 $ 51,854 Data Entry Operator $ 28,387 $ 31,032 $ 28,832 Get a full salary report to see where you stand in your specific market. See how median salaries in your recruiting area compare to others. Choose from hundreds of titles in hundreds of geographical locations. Computer Support Specialist $ 50,439 $ 56,012 $ 51,746 Source: Economic Research Institute 20

21 Cost-of-Living Reports Get a full cost-of-living report to see where you stand in your market. See cost-of-living differentials between two metro areas. Source: Economic Research Institute 21

22 Cost-of-Living Reports Get a full cost-of-living report to see where you stand in your market. Compare your recruiting area to others or to the United States average. See cost comparisons for healthcare, housing, transportation and more. 22

23 #4 Diversity, College, Military/Veteran Intelligence Do your HR programs and recruiting initiatives include diversity, campus, military/veteran and/or employee referrals? NAS Insights offers everything from trends and best practices to relevant data that helps drive your recruiting strategies. 23

24 Campus Recruiting Intelligence Colleges in California that offer programs in Computer Science Source: NAS Insights & U.S. Department of Education Source: NAS Insights & U.S. Department of Education NAS Insights can help get your campus recruiting started in the right direction. Get a list of the best colleges in your region based on your college program requirements. Each list can show total diversity, race and gender breakdowns, as well as number of degrees conferred for any college program. 24

25 Audience Trends Intelligence Find out where your target audiences exist, their habits and other pertinent insights to drive your strategy. Receive demographics of Internet and social media users. Explore college enrollment statistics for diverse audiences. Much more is available. 25

26 Military/Veterans Research Source: NAS Insights & Maptitude Need help with your veteran recruiting strategy? We can pinpoint the hot spots (military bases) in relation to your recruiting area. And much more. 26

27 #5 HR Recruiting Trends & Sourcing Data Do you need to stay up to date on the latest recruiting trends? NAS Insights is devoted to making sure you are in the know when it comes to recruiting trends and sourcing data. Visit the NAS Insights Library to download whitepapers, sourcing research, infographics and more, or simply ask us for the specific content you need. 27

28 Sourcing Briefs Source: Wanted Tech 28 Check out our Insights Library for unparalleled recruiting thought leadership. Sourcing briefs on targeted occupations and special audiences. Infographics and whitepapers cover the latest trends. Links to must-see insights from the field.

29 Whitepapers & Workforce Trends Whitepapers are right at your fingertips. Be on top of the latest recruiting trends. Use trend information to support your decision-making. For example, our latest Healthcare Workforce Outlook shows employment projections to

30 #6 Targeted Media Research Are you worried that you re not using the best media to attract the right talent? Confused about the choices? NAS Insights has over 9,000 media sources and nearly 70 years of expertise to help you make informed decisions about your media planning. From mainstream and niche media outlets, to targeted associations, social sites, user groups and events we understand how to target your ideal candidate, maximize your spend and multiply your results. 30

31 Recruitment Media Research The recruitment media landscape is evolving every day. NAS can make informed media decisions for you. We rely on over 2,000 general recruitment research databases to target audiences, including: Job boards, social sites and blogs, newspapers, trade publications, radio, user groups and events 142,000+ professional associations 50,000+ direct mail lists 22,000+ national and international conventions 2,700+ of the best niche websites 31

32 #7 Data Intelligence Ever wonder how your metrics align with best practices and your competition? How does your career site perform against industry standards? What is an average costper-click for the type of talent you are trying to attract? With over 2,000 clients and access to various talent analytics, NAS Insights can provide your organization with the data intelligence you need to align with your recruiting goals and objectives. 32

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