Cardinal Health Specialty Solutions. Cardinal Health Geographic Insights Maximize Market Opportunity with Actionable Insights from Data Visualization

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1 Cardinal Health Specialty Solutions Cardinal Health Geographic Insights Maximize Market Opportunity with Actionable Insights from Data Visualization

2 Cardinal Health Geographic Insights lets you Dig deep into comprehensive, oncology specific data to Find highly specialized patient populations Identify specific opportunities for physician and payer outreach Understand real-world utilization patterns Maximize market opportunity for your product Assess the competitive landscape accurately Achieving product success in a demanding environment Pharmaceutical companies face growing pressure from demanding market forces, an increasingly competitive environment and shifting reimbursement trends, all while developing highly specialized drugs for small patient populations. Successful development, launch, and management of a pharmaceutical product requires a clear view of the market opportunity and knowledge of your product s performance relative to the competition. In reality, utilization trends, managed market issues, and market share vary by region, payer, and even the physician. The ability to understand these patterns and to act upon them without delay is critical to your product s success. Traditional data solutions often fail to provide the richness of data and flexibility of use needed to identify opportunities and address them in a timely manner. They typically require advanced technical expertise to manage the simplest of inquiries. Far too often, decision-makers are overwhelmed with volumes of confusing reports that provide data, but not direction. Now there is a better way Cardinal Health Geographic Insights is a powerful new data visualization portal that helps pharmaceutical companies maximize market opportunity for their products by providing highly-focused insight into drug utilization, patient populations, sales metrics, market share and managed market trends. Through advanced, easy-to-use data visualization, information comes to life in a way that allows natural investigation of trends and patterns without the need for dedicated analytical resources, and without cumbersome spreadsheets. By putting the power of information directly into the hands of the end-users, brand management, sales operations, managed markets, market access, market research and marketing teams can quickly identify and address opportunities across full pharmaceutical product lifecycle.

3 Increase effectiveness of physician outreach and educational programs by understanding real-world utilization patterns at 5-digit ZIP Code or individual physician-level Directly impact market share by deploying sales and marketing resources more effectively Effectively recruit patients for clinical trials by pinpointing unique patient populations Geographic Insights delivers Insight, supports Decisions, & provides Direction so you can Proactively identify and address managed market issues with detailed understanding of reimbursement and denial rates by geography and payer Launch new products with confidence by understanding current treatment patterns at national, regional, and local levels Powerful Interactive Visualization Portal The data visualization portal technology behind Geographic Insights is a leader in both functionality and vision. Even non-technical users will find it easy to create, bookmark and share views and reports. Decisions Easy Access There s no cumbersome software to load. Access Geographic Insights through your web browser and use simple mouse clicks to set data filters that focus your investigation to spot trends and create action plans. Simple, Yet Powerful Visualization and Analytical Capabilities Interrogate data yourself or engage Cardinal Health Specialty Solutions Analytics Support to establish a series of data views and reports to your specifications. Data visualization and in-memory computing provides instant results. Users can drilldown from national to physician or practice-level views to identify trends, uncover potential drug utilization issues, and address market opportunities. Turn Insights into Action Reports and data views are easily shared across your organization to allow for the right teams to follow-up with timely insights not before available. Additionally, Cardinal Health Specialty Solutions can act on your behalf to address uncovered issues through our Marketing Communication team.

4 Identify potential issues and opportunities by geography, diagnosis, line of therapy, specific physician and more: Market Share Determine your drug s performance relative to the competition with unique insights into line of therapy and regimen selection Utilization Patterns Recognize geographicor physician-specific trends in prescribing behavior Patient Volume Pinpoint highly specialized patient populations for patient and physician outreach programs Reimbursement / Claims Information Understand your drug s uptake with payers

5 Comprehensive data sources The Geographic Insights platform is supported by three primary sources of data, each offered separately or in combination. These data sources allow investigation of market trends by diagnosis/icd 9 codes, time period, region/state/city/5-digit zip code, drug/regimen, line of therapy, payer, patient demographics, copay responsibility threshold, and much more. Geographic Insights ZIP Geographic Insights MD Geographic Insights Market Analyzes point-of-care claims/remittances from community oncology practices representing over 1,300 oncologists. Provides information down to the 5-digit zip code level. Analyzes point-of-care claims/remittances from community oncology practices representing over 2,300 oncologists. Provides information down to the unique physician level. Analyzes payer claims for millions of cancer patients, including oral, IV and injectable drugs, and labs from both hospital and ambulatory care settings. Provides information down to the unique physician level. Geographic Insights can also be configured to aggregate and analyze additional third-party datasets or your own proprietary data. Rigorous data quality With decades of experience working with healthcare and oncology data, Cardinal Health has implemented best in class data quality standards and insight transformations for the Geographic Insights platform. This extensive data preparation process saves you valuable time and resources examining the data for completeness and accuracy, allowing you to focus on developing insights and deciding on the best actions with confidence that the data is trustworthy. Insights that drive decisions and direction Achieving and maintaining success in an ultra-competitive market requires your team to be armed with in-depth knowledge of your product s utilization, performance and opportunities. Geographic Insights provides access to comprehensive datasets, carefully selected to provide the right insights, and a powerful visualization platform for accessing and sharing those insights. Armed with this information at their fingertips, your team can take decisive action through physician or payer outreach programs, clinical trial recruitment, or redeploying sales and marketing resources to meet the market opportunity. You can also identify when to engage a partner like Cardinal Health Specialty Solutions for more complex HEOR studies to support your product s uptake and payer acceptance. For information, contact Cardinal Health at or visit CardinalHealth.com/BioPharmaAnalytics Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO and ESSENTIAL TO CARE are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No. 1SS (11/2014) Cardinal Health 7000 Cardinal Place Dublin, OH 43017

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