Present Situation Regarding. Television Viewing and Radio Listening
|
|
- Margaret Neal
- 7 years ago
- Views:
Transcription
1 Present Situation Regarding Television Viewing and Radio Listening A Summary of the Results of National Individual Audience Rating Survey conducted by NHK in June 2011 Broadcasting Culture Research Institute Public Opinion Research Division March 2012
2 Present Situation Regarding Television Viewing and Radio Listening ~ A Summary of the Results of the National Individual Audience Rating Survey Conducted by NHK in June 2011 ~ Preface Public Opinion Research Division of the NHK Broadcasting Culture Research Institute conducts a national audience rating survey in June and November every year. Each of these surveys covers 3,600 people aged 7 and above, selected by stratified random sampling method from throughout Japan. The selected persons are asked to record their TV viewing and radio listening behavior at five-minute intervals during a 24-hour day in diary-style over one week. In 2011, this survey was conducted from the 6th through the 12th of June. The number of valid respondents was 2,554 persons (70.9%). An audience rating of 1% was estimated to correspond to approximately 1 million and 180 thousands viewers. This audience rating survey is a regular, continuous evaluation that has been conducted over many years, employing the same method, the same surveying format and the same contents. This report summarizes the results of the June 2011 survey. TV Viewing Time The number of television channels varies with regions in Japan. While NHK's General TV (GTV) and Educational TV (ETV) are available nationwide, the average number of receivable commercial television channels including direct broadcasting satellite (DBS) and cable channels is 7.3. The survey shows that average TV viewing time per head per day is 3 hours 46 minutes; 59 minutes for NHK TV and 2 hours 47 minutes for commercial TVs. Average TV viewing time on weekdays, on Saturdays, and Sundays are 3 hours 39 minutes, 3 hours 50 minutes, and 4 hours 19 minutes, respectively. (Fig.1) 1
3 Fig.1 The average amount of televiewing time (per head per day and classified by time zone) (Hrs:Mins) Weekdays Morning Afternoon Evening After-midnight TV total 1:03 0:40 1:51 3:39 NHK TV total 0:23 0:25 0:58 0:09 0:01 0:05 Commercial TV total 0:41 0:30 1:27 2:42 0:04 Saturday Morning Afternoon Evening After-midnight TV total 1:06 0:48 1:50 3:50 0:06 NHK TV total 0:23 0:23 0:13 1:00 0:01 Commercial TV total 0:43 0:35 1:27 2:49 0:05 Sunday Morning Afternoon Evening After-midnight TV total 1:09 0:58 2:07 4:19 0:05 NHK TV total 0:18 0:30 1:04 0:14 0:01 Commercial TV total 0:51 0:44 1:37 3:15 0:04 Weekly Average Morning Afternoon Evening After-midnight TV total 1:04 0:44 1:53 3:46 0:05 NHK TV total 0:22 0:25 0:59 0:11 0:01 Commercial TV total 0:42 0:33 1:28 2:47 0:04 2
4 Average TV viewing time for elderly people is longer than that of young people regardless of gender. People aged 7 to 29 watches TV for about 2 hours (per day), while people aged 60 or above do so for 5 hours or more. This disparity is especially prominent in the viewing time for NHK. (Fig.2) Fig.2 The average amount of televiewing time (Weekly Average) (per head per day and classified by sex and age groups) 7:00 Hours 6:00 Male 5:13 5:46 Female 5:25 5:49 5:00 4:28 4:00 3:00 2:00 1:00 0:00 2:04 1:52 1:54 1:45 1:46 1:46 2:26 MALE 2:58 2:10 2:59 2:37 0:19 0:06 0:08 0:17 0: :41 0: :36 1: :54 2:52 2:06 1:51 1:36 1:23 2:21 2:10 3:07 FEMALE 2:48 3:35 3:01 0:15 0:14 0:11 0:20 0: :35 0: :47 1: :19 2: Age NHK TV Total Commercial TV Total 3
5 TV Ratings Audience ratings fluctuate significantly over the course of the day to show they are related to the viewers daily activities. On weekdays, there are three peaks of rating; morning, midday and evening, indicating these time periods are suitable for TV watching. (Fig.3) In the case of NHK GTV, the peaks of audience ratings are from 6 a.m. to 9 a.m., noon to 1 p.m. and 6 p.m. to 10 p.m. Particularly, time slot from 8:00 a.m. to 8:30 a.m. earns remarkably high rating, almost 12%. Ohisama(serial drama) is broadcast on NHK GTV in this peak time. Fig.3 Ratios of Televiewers at 30-minute Intervals (Weekdays) [2010~2011: June] NHK GTV Commercial TV Total 時 時 % % 4
6 Programs on NHK GTV The following summarizes audience ratings of major programs on NHK GTV. In the morning News:Good Morning,Japan is a news show aired from 4:30 a.m. to 8 a.m. everyday except Saturdays and Sundays. This program s average rating is 6.0% for 6 a.m. to 7 a.m. and 9.3% for 7 to 7:45 a.m. Ohisama a morning serial drama telecast immediately after this news show, earned an average audience rating of 14.9% In the afternoon Another news program aired daily at noon earned an average audience rating of 8.8%. NHK Amateur Singing Contest telecast at lunchtime on Sundays enjoyed a high audience rating of 10.5%. In the evening NHK News 7, starting at 7 p.m. had an average audience rating of 12.0%,and News Watch 9, starting at 9 p.m. had 6.5%. Among entertainment programs, a historical drama series broadcast on Sundays achieved a high audience rating of 15.9%. The followings are the ten most popular programs on NHK GTV. (Table.1) Table.1 Popular programs on NHK GTV Day Time Program Name Rating Sun 20:00 Gou (historical drama) 15.9 (%) Sat 8:00 # Ohisama (serial drama) 15.5 Tue 19:00 # NHK News Sun 20:45 # News & Weather Forecast 12.5 Mon 20:00 Tsurube's Salute to Families 10.9 Sun 12:15 NHK Amateur Singing Contest 10.5 Sun 12:00 # News 10.4 Wed 20:00 Science for Everyone 10.3 Tue 7:00 # News: Good Morning, Japan 9.9 Tue 20:00 NHK Kayo Concert(music show) 9.7 Note: Hereinafter # indicates a broadcast with the highest rating in a series during the given week. 5
7 Programs on NHK ETV ETV broadcasts include programs for schools and various adult study courses, usually targeting a limited number of viewers. Audience ratings of individual programs therefore stand at 2% level at best. Nevertheless, the survey shows that weekly reach of ETV is 27.1% among respondents, indicating that a considerable number of people watch ETV programs. By age and gender, weekly reach for ETV channel is relatively high among children aged 7 through 12 as well as women in their thirties. (Fig.4) Fig.4 Weekly reach for ETV (by gender and age) Age Male Female % Weekly reach 6
8 DBS ( Direct Broadcasting Satellite ) Channels NHK have two DBS channels: BS-1 mainly providing news and sports, and BS-Premium mainly providing daily-life information, entertainment and movies. All of them cover the entire nation. The rate of respondents who can watch DBS programs at home is 50.8%. Among respondents who can receive DBS programs, weekly reach for BS-1 is 18.2%, and BS-Premium 20.4%. The total weekly reach for NHK and commercial DBS-TVs are 42.6% The ten most popular programs on NHK BS-1 and BS-Premium are shown below. (Table. 2 and 3) Table. 2 Popular programs on NHK BS-1 (Rating is calculated with only DBS receivers) Day Time Program Name Rating Thu 18:00 BS Professional Baseball Hawks vs Giants 2.5 % Thu 20:50 # BS News 2.4 Fri 19:47 BS News 1.7 Sat 14:00 BS Professional Baseball Buffaloes vs Giants 1.6 Thu 21:00 # Invitation to Nature 1.5 Table. 3 Popular programs on NHK BS-Premium (Rating is calculated with only DBS receivers) Day Time Program Name Rating Mon 7:30 # Ohisama (serial drama) 4.4 % Sun 21:00 Dong Yi (Korean historical drama) 3.4 Sun 18:00 Gou (historical drama) 2.8 Fri 7:45 # Nippon Judan Kokoro Tabi 2.4 Sun 19:30 BS Japanese Songs 2.1 7
9 Radio NHK have three radio channels: two medium-wave (AM) channels ( Radio-1 mainly providing daily-life information, and Radio-2 mainly providing weather forecasts and educational programs such as radio lectures) and one VHF FM channel airing mainly music programs. All three services cover the entire nation. The number of commercial radio stations transmitting on AM and FM differs depending on regions. Weekly reach of any or radio broadcasts is 37.5% among respondents. Among AM services, reach for NHK Radio-1 was 18.1%, while that for commercial radio stations in total was 18.3%. Among FM services, NHK earned 3.5% and commercial stations 11.2%. Weekly reach for medium-wave radio by age and gender shows NHK Radio-1 is most popular among listeners aged 60 and above, while commercial stations are popular among listeners in their fifties through sixties. (Fig.5) In the case of FM, weekly reach of commercial stations is higher than that of NHK in almost any age groups, particularly among listeners in their thirties through fifties. Fig.5 Weekly reach of Medium-Wave NHK Radio-1 and Commercial Radio (by gender and age) % Male NHK R-1 Commercial AM R % Female NHK R-1 Commercial AM R
Mayardit FM Audience Survey
Mayardit FM Audience Survey Report Outline 1. Introduction to Survey and Data Collection 2. Audience Characteristics 3. Sources of Information 4. Access to and Engagement with Media 5. Radio Listening
More informationTelevision Viewing and Media Use Today: From The Japanese and Television 2010 Survey
Television Viewing and Media Use Today: From The Japanese and Television 2010 Survey HIRATA Akihiro, MOROFUJI Emi, and ARAMAKI Hiroshi In March 2010, the NHK Broadcasting Culture Research Institute conducted
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationEducation Level of Women and Watching of Cable Television
Education Level of Women and Watching of Cable Television Zahid Khan Lecture, Department of Statistics, University of Malakand at Chakdara, district Dir, Khyber Pakhtunkhw, Pakistan Sajjad Ali Dr. Muhammad
More informationwww.tvk24.com Jan 2015
Available Nationwide / 24-Hour Korean American Network www.tvk24.com Jan 2015 About the Networks Launched in 2005, Television Korea 24, Inc., ( TVK24 ) operates two networks, TVK and TVK2. TVK is the first
More informationHigh Country Host Marketing Partnership. June 2012 Television Advertising. Charlotte Greensboro Raleigh Columbia
High Country Host Marketing Partnership June 2012 Television Advertising Charlotte Greensboro Raleigh Columbia Target market is Adults 25-64 with at least average annual household income ($50,000 or more)
More informationCITIZEN ADVOCACY CENTER
CITIZEN ADVOCACY CENTER Young Citizens & Television Broadcasters LESSON PLAN AND ACTIVITIES All rights reserved. No part of this lesson plan may be reproduced in any form or by any electronic or mechanical
More informationThe Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd.
The Next Growth Era for Japan s Pay-TV Business Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. (J:COM) Japan s Pay-TV market today Terrestrial: 7 channels
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationTeachers work patterns differ from those of
Visual Essay: Teachers Work Patterns Teachers work patterns: when, where, and how much do U.S. teachers work? Rachel Krantz-Kent Teachers work patterns differ from those of many other professionals. In
More informationGlasgow 2014 Commonwealth Games: media consumption
Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption
More informationDocumentation of statistics for Radio and TV, Consumption 2014
Documentation of statistics for Radio and TV, Consumption 2014 1 / 13 1 Introduction These statistics are meant to provide easy, simple access to basic facts, and answer questions on the listening and
More informationSharing of Housework and Childcare in Contemporary Japan
EGM/ESOR/2008/EP.4 19 September 2008 ENGLISH only United Nations Division for the Advancement of Women Expert Group Meeting on Equal sharing of responsibilities between women and men, including care-giving
More informationNews consumption in the UK: 2014 Report
News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,
More informationINCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
More informationtelevision audience measurement - a guide
television audience measurement - a guide TV audiences - who measures them? Nielsen Television Audience Measurement have been providing the ratings measurement service in Ireland since 1996. Their current
More informationSpreading Timeshifted TV Watching and Expanding Online-Video Viewing From The Survey on Digital Broadcasting 2010
Spreading Timeshifted TV Watching and Expanding Online-Video Viewing From The Survey on Digital Broadcasting 2010 December, 2011 Public Opinion Research Division Hiroshi Kojima, Aki Yamada, Hiroshi Nakaaki
More informationHose of South Texas, Inc.
Hose of South Texas, Inc. PLEASE PRINT ALL APPLICANTS MAY BE TESTED FOR ILLEGAL DRUGS *Please fill out the following application and email to info@hose-etc.com PLEASE COMPLETE PAGES 1-5. DATE Name Last
More informationFORMATS OF RADIO PROGRAMMES
Formats of Programmes 11 FORMATS OF RADIO PROGRAMMES You are by now familiar with a radio station. The previous lesson helped you to understand how a radio station works. When you read a popular magazine,
More informationPlanning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationBLS SPOTLIGHT ON STATISTICS SPORTS AND EXERCISE
Sports and Exercise May 2008 What percentage of people (aged 15 years and older) who live in the United States participated in sports and exercise activities on an average day in recent years? About 16
More informationJoshibi International Summer School 2016: Tokyo
Center for International Relations Joshibi University of Art and Design itn@venus.joshibi.jp http://www.joshibi.ac.jp Joshibi International Summer School 2016: Tokyo -Experience Anime and Manga workshops!
More informationSOCIAL ENGAGEMENT BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 3+ Million Twitter* Messages Sent Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ENGAGEMENT BENCHMARK REPORT Metrics from 3+ Million Twitter* Messages Sent Through Our Platform *All trademarks, service marks, and trade names are the property of
More informationConsumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
More informationEMPLOYMENT APPLICATION FORM
EMPLOYMENT APPLICATION FORM PLEASE PRINT ALL INFORMATION REQUESTED EXCEPT SIGNATURE APPLICANTS MAY BE TESTED FOR ILLEGAL DRUGS PLEASE COMPLETE PAGES 1-5. Date: Last First Middle Maiden Present Address:
More informationRhythm Q2 2010 Mobile Video Advertising Report
Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This
More informationWhat TV Ratings Really Mean
What TV Ratings Really Mean You just heard that a TV Show was ranked #1 in the Nielsen Media Research ratings. What does that really mean? How does Nielsen Media Research "rate" TV shows? Why do shows
More informationSEATTLE S OFFICE OF CABLE COMMUNCATIONS CABLE AND INTERNET SURVEY
Purpose of Survey We want to hear from you! The City of Seattle will soon be negotiating a new franchise agreement with Comcast. To prepare for these negotiations, the City is conducting a review concerning
More informationBBC Audience Information
BBC Audience Information January March 2011 Statement from the Head of Audiences, BBC Audiences are at the heart of what we do is a core value of the BBC and appears on the back of every member of staff
More informationFactsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016
Factsheet 4 Consumption of broadcast TV and news Ofcom Oxford Media Convention 2 March 2016 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2016
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationThe Present Situation and Challenges at NHK: Japan s Public Service Broadcasting Undergoing the Transition to Digital Broadcasting
The Present Situation and Challenges at NHK: Japan s Public Service Broadcasting Undergoing the Transition to Digital Broadcasting Nakamura Yoshiko The year 2011 will mark a significant change for Japanese
More informationBROADCASTER HANDBOOK
BROADCASTER HANDBOOK Welcome message...1 TVE Introduction... 2-4 Production philosophy...5 Sport competition schedule...6 Event area The Bubble...7 Finish area / TV Compound...8 Race circuits... 9-20 Women
More informationNews consumption in the UK 2015. Executive summary
News consumption in the UK 2015 Executive summary Research Document Publication date: 16 December 2015 News Consumption in the UK: 2014 Report About this document This executive summary and accompanying
More informationBroadcast. Please note the below concepts help ensure the way we distribute revenue to members is equitable.
Broadcast Key concepts Please note the below concepts help ensure the way we distribute revenue to members is equitable. Commercial licensee blanket revenues that cover more than one radio or TV station
More informationI look forward to doing business with you and hope we get the chance to meet soon
Emailing 1: Worksheet 1 - Reading Tasks Dear Mr Smith, I would like to introduce myself. My name is Saarland and I am the new South Western sales manager for Chou Cream English Schools. The previous sales
More informationTelevision viewing in Finland 2012. Tennispalatsi 6.2.2013 Lena Sandell
Television viewing in Finland 2012 Tennispalatsi 6.2.2013 Lena Sandell Daily viewing time(hrs;min) Timeshift and guest viewing included since 2008 2:41 2:48 2:47 2:51 2:53 2:47 2:49 2:49 2:46 2:57 2:56
More informationCHARACTERISTICS OF RADIO
MODULE - 3 Characteristics of 9 CHARACTERISTICS OF RADIO You probably know the story of Sanjay in the Mahabharata who described the war to Dritharasthtra who could not see. Sanjay could see the war with
More informationwww.thecounselorentrepreneur.com
The Counselor Entrepreneur - Dream BIG. Take Action 1 Mastermind Networking and Marketing Group (Online) Month 1 Vision, Mission, & Target Market 2 The Counselor Entrepreneur - Dream BIG. Take Action Without
More informationMatt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios
1 Matt Cherniss President WGN America and Tribune Studios WGN America and Tribune Studios 2 Scale & Diversification 2013 TODAY Superstation Full-Fledged Cable Network No Original Programming or Brand A
More informationHow Media Drive Online Success: Increasing Web Traffic and Search
How Media Drive Online Success: Increasing Web Traffic and Search As consumer activity on the web increases, marketers are making the Internet a more important element in their marketing plans, seeking
More informationMedia. Copyright 2005 Literacy Volunteers of DuPage
Media INTRODUCTION Before tutors and students can begin planning lessons, goals need to be set according to those expressed by the student and his/her existing level of English. Once the goals have been
More informationOne positive experience I've had in the last 24 hours: Exercise today:
Name - Day 1 of 21 Sunday, June 29, 2014 3:34 PM journal template Page 1 Name - Day 1 of 21 Sunday, June 29, 2014 3:34 PM journal template Page 2 Name - Day 2 of 21 2:27 PM journal template Page 3 Name
More informationResearch Study: TV Effectiveness & Affinity
Research Study: TV Effectiveness & Affinity Background: RTÉ commissioned the research study to test two key hypotheses: 1. That television is the most effective advertising medium 2. That, in Ireland,
More informationUnivision Business Breakfast At Last
Q4 2014 & YEAR END HIGHLIGHTS UCI TOTAL REACH SCORE KEY ANNOUNCEMENTS Univision Corporate Research developed the UCI Total Reach Score to estimate the Univision Communication Inc (UCI) total unduplicated
More informationOpgaven Onderzoeksmethoden, Onderdeel Statistiek
Opgaven Onderzoeksmethoden, Onderdeel Statistiek 1. What is the measurement scale of the following variables? a Shoe size b Religion c Car brand d Score in a tennis game e Number of work hours per week
More informationGERMANY AUDIENCE REPORT. April 2015
7231 GERMANY AUDIENCE REPORT April 2015 GERMANIA Advertising investments January March 2015 Total advertising market: 6,5 Billion MEDIASPLIT SPLIT BY TV SALES HOUSE Radio 6,0% Cinema 0,5% Outdoor 5,4%
More informationThe State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008
The State of the Video Gamer PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer Key Takeaways More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract
More informationTelevision, Internet and Mobile Usage in the U.S. Three Screen Report
Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to
More informationData Broadcasting Summary. Kenichi Takenaga, Statistics Bureau, Japan
TSG/9 14 February 2005 UNITED NATIONS DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS STATISTICS DIVISION Meeting of the Technical Subgroup of the Expert Group on International Economic and Social Classifications
More informationAttitudes about Charter Cable
Final Report Community Survey: Attitudes about Charter Cable conducted for The Town of Highland Park & The City of University Park Michael E. Egan, PhD, CMC 12720 Hillcrest Rd. Ste 880 Dallas, TX 75230
More informationOverview ISDB-T for sound broadcasting Terrestrial Digital Radio in Japan. Shunji NAKAHARA. NHK (Japan Broadcasting Corporation)
Overview ISDB-T for sound broadcasting Terrestrial Digital Radio in Japan Shunji NAKAHARA NHK (Japan Broadcasting Corporation) 2003/11/04 1 Contents Features of ISDB-T SB system Current status of digital
More informationAdults media use and attitudes. Report 2016
Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media
More informationAccurate Answering Service, Inc 31511 Harper Avenue St. Clair Shores, MI 48082 586-296-4005. Welcome,
Accurate Answering Service, Inc 31511 Harper Avenue St. Clair Shores, MI 48082 586-296-4005 Welcome, You have downloaded an application for employment at Accurate Answering Service, Inc. We use computers
More informationMedia Habits and Information
Media Habits and Information Sources of Youth in Cambodia Empowered lives. Resilient nations. BBC Media Action, Research & Learning February 2014 Photo: BBC Media Action table of contents Foreword...2
More informationYankee Stadium Party Suites
Yankee Stadium Party Suites Party Suites A Renowned Host The New York Yankees are the most storied franchise in sports history, characterized by tradition, extraordinary achievements and championship moments.
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationReach higher. MEDIA KIT 2016
Reach higher. MEDIA KIT 2016 Salem Web Network (SWN) connects you with the most interactive, responsive, and engaging faith-based audience online. What began in 1999 with a single website, today consists
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationFinnish Mobile TV: Analysis on logfile data. April - June 2005. Press event 30.8.3005. Lena Sandell
Finnish Mobile TV: Analysis on logfile data April - June 2005 Press event 30.8.3005 Lena Sandell 2 Analysis on logfile data Test periods: Sample size*: 4.- 29.4. 2005 351 persons 2.- 22.5. 2005 283 persons
More informationCable Television Community Needs and Interests Assessment Fort Collins, Colorado. By Constance Ledoux Book, Ph.D.
Cable Television Community Needs and Interests Assessment Fort Collins, Colorado By Constance Ledoux Book, Ph.D. January 2004 CABLE TELEVISION COMMUNITY NEEDS AND INTERESTS SURVEY 1 Executive Summary In
More informationWhy do people publish weblogs? An online survey of weblog authors in Japan
Why do people publish weblogs? An online survey of weblog authors in Japan A. Miura 1 & K. Yamashita 2 1 Department of Psychology, Kobe Gakuin University, Japan 2 School of Network and Information, Senshu
More informationIMPORTANT INFORMATION ON RADIO AND TELEVISION FEES IN SWITZERLAND
IMPORTANT INFORMATION ON RADIO AND TELEVISION FEES IN SWITZERLAND Watch and listen to the diversity of Switzerland WHAT ARE THE RADIO AND TELEVISION FEES FOR? Via the radio and television fees, you make
More informationCABLE SERVICES Which cable company do you subscribe to:
CABLE ADVISORY COMMITTEE COMMUNITY SURVEY As the Town of North Reading prepares for contract negotiations with each cable television provider, Comcast and Verizon, the Cable Advisory Committee seeks community
More informationCheckers, Inc. Employment Application Form
Checkers, Inc. Application Form PLEASE PRINT ALL APPLICANTS WILL BE TESTED FOR ILLEGAL DRUGS AND ALCOHOL PLEASE COMPLETE ALL PAGES. DATE Name Last First Middle Maiden Present address City State Zip How
More informationFinger Lakes Television FLTV Cable Channel 12. March 21 March 27, 2011
FLTV Cable Channel 12 Frank J. Blancke Station Director (585) 394-9444 Fax: (585) 394-5005 www.flcc.edu Program Highlights for the Week of: March 21 March 27, 2011 *** YOUR STATION, YOUR WAY *** Monday,
More informationNational Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More informationFACEBOOK ADVERTISING HOLIDAY TREND PREVIEW
2015 FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW FOR ECOMMERCE With an estimated 23% of total U.S. retail ecommerce sales occurring during November and December of last year, it s critical for advertisers
More information1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3.
1 1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3. To understand the steps associated with purchasing a radio
More informationCOMMUNICATIONS OUTLOOK 1999
OCDE OECD ORGANISATION DE COOPÉRATION ET ORGANISATION FOR ECONOMIC DE DÉVELOPPEMENT ÉCONOMIQUES CO-OPERATION AND DEVELOPMENT COMMUNICATIONS OUTLOOK 1999 BROADCASTING: Regulatory Issues Country: Korea Date
More informationWhy Ad-Supported Cable?
Why Ad-Supported Cable? Technology and Video Usage Has Exploded in the US We Now Expect Sharp & Clear Video to be Available Instantly at an Arm s Length Video Anywhere, Any.me Any Size Television is By
More informationTRANSITION IN THE BROADCASTING SERVICES AND STATION BUILDINGS OF THE JAPAN BROADCASTING CORPORATION
01-076 The 2005 World Sustainable Building Conference, TRANSITION IN THE BROADCASTING SERVICES AND STATION BUILDINGS OF THE JAPAN BROADCASTING CORPORATION Hiroaki SATO 1 Kenji KAYANUMA 2 1 2 Engineering
More informationLONDON SUMMER ACADEMY. Immersion into the world of hospitality
LONDON SUMMER ACADEMY Immersion into the world of hospitality DISCOVER YOUR PASSION FOR HOSPITALITY Program overview The essentials The Glion London Summer Academy offers you a two-week holiday course
More informationMaking Sense of Urban Data
Making Sense of Urban Data Anil Yazici, PhD Camille Kamga, PhD Data Sim @ Hasselt, Belgium July 213 NEW YORK CITY Population, 211 estimate: 8,244,91 Land area in square miles, 21: 32.64 Persons per square
More informationHow to cleverly combine social media and email marketing for maximum impact. Presented By: Don Farrell & Aoife Ross, Circulator.
How to cleverly combine social media and email marketing for maximum impact Presented By: Don Farrell & Aoife Ross, Circulator.com Email V s other Direct Channels Email marketing generated an ROI of $42
More informationPRACTICAL 1. Lab Manual. Practical. Notes
Practical Lab Manual PRACTICAL 1 OBJECTIVE: To understand the concept of a message in communication and to learn how to construct/ write a clear message. INTRODUCTION: You have learnt to define communication
More informationSwedish Radio: Radio for everyone
Swedish Radio: Radio for everyone Sveriges Radio, SR, is a non-commercial, independent public service radio broadcaster. Its mission is to provide high-quality programmes for the Swedish population. SR
More informationGenerational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
More informationCABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX
CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX Behold the TiVo Premiere All your entertainment brought together on one stunning new HD interface. From the only people who could actually pull it off. New
More informationTRAINING PROGRAM. 2016 Disney Princess 1/2 Marathon Logos. Beginning Runners (those who have been running consistently for less than 6 months)
2016 Disney Princess 1/2 Marathon Logos 2016 2016 TRAINING PROGRAM Beginning Runners (those who have been running consistently for less than 6 months) Thousands of beginning runners have finished half
More informationIV. DEMOGRAPHIC PROFILE OF THE OLDER POPULATION
World Population Ageing 195-25 IV. DEMOGRAPHIC PROFILE OF THE OLDER POPULATION A. AGE COMPOSITION Older populations themselves are ageing A notable aspect of the global ageing process is the progressive
More informationMeasuring the Radio podcast audience. Arnaud de Saint-Roman Médiamétrie
Measuring the Radio podcast audience Arnaud de Saint-Roman Médiamétrie AGENDA Some definitions Mediamétrie s measurements challenges for podcasting 1. Equipment 2. Download count 3. Usage 4. Audience measurement
More informationitandi group, ltd. Study on Consumer Attitude, Behavior and Opinion on Salons and In-Salon Media
itandi group, ltd. Study on Consumer Attitude, Behavior and Opinion on Salons and In-Salon Media Overview itandi group s examination of consumer attitudes and behavior with regard to the salon industry
More informationHousehold Information. * Print Full Name: Date: * Address: * Language: * Date of Birth: * Gender: F M
KinderWaitlist Application Household Information * Print Full Name: Date: * Address: Street Apartment/Unit City State Zip Code * Language: * Date of Birth: * Gender: F M Social Security Number: - - Declined
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationThe Toronto Maple Leafs on Television: A Research Paper by Keely Brown 1
The Toronto Maple Leafs on Television: A Research Paper by Keely Brown 1 Canadian Television Networks Three Canadian networks vie to broadcast the Toronto Maple Leaf hockey games (Leafs). Canadian Broadcast
More informationStokholm, 5 February 2015. TV4 Group, 1 januari 31 december 2014
Annual Report TV4 Group 2014 Stokholm, 5 February 2015 Strong performance by TV4 Group in 2014 TV4 Group, 1 januari 31 december 2014 2014 was a good year for TV4 Group. The operating profit (EBITA) totalled
More informationTABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
More informationMULTI-MEDIA MARKETING BEST PRACTICES. August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama
MULTI-MEDIA MARKETING BEST PRACTICES August 1, 2015 Path Intl. Region 5 Conference Jasper, Alabama Narissa Jenkins VP of Marketing Jenkins Consulting Group and Healing Hoof Steps-Exec. Dir Previous Experience:
More informationVAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING
VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;
More informationAMERICA S MAGAZINE CONSUMPTION THEN AND NOW BY GENRE
AMERICA S MAGAZINE CONSUMPTION THEN AND NOW BY GENRE We thought it would be interesting to take a look at how the average American adult s magazine reading habits have changed over the years by editorial
More informationAssessing Performance on NHK Promises: Methods and Approaches
Assessing Performance on NHK Promises: Methods and Approaches TSUJI Masatsugu The aim of this paper is to describe the basic approaches and methods for assessing performance on the promises made by NHK
More informationLesson Three Does the Media Affect (Sexual) Decision-Making?
Lesson Three Does the Media Affect (Sexual) Decision-Making? Lesson Overview This lesson gets students to understand the powerful effect that the media has on their minds and sexual decision-making. Key
More informationHow Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
More informationMagazines Drive Online
Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Introduction Magazines have a strong relationship with readers.
More informationA Quick Guide to Digital Terrestrial TV (DTV)
Contact for inquiries about digital terrestrial TV Ministry of Internal Affairs and Communications DTV Call Center Tel: 0570 07 0101 (Mon.-Fri. 9:00-21:00, Sat., Sun. & public holidays 9:00-18:00) * Please
More information1 Understanding the Radio Station 2 Frequencies AM 535 to 1700 khz FM 88 to 108 mhz 3 FCC Jurisdiction over the use of all airwaves in the United
1 Understanding the Radio Station 2 Frequencies AM 535 to 1700 khz FM 88 to 108 mhz 3 FCC Jurisdiction over the use of all airwaves in the United States Intending that they be used in the public interest,
More information101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z
101 IELTS Speaking Part Two Topic cards about sports, hobbies and free time A- Z As the topics of sports, hobbies and free time are easy ones that tie in with IELTS Speaking Part One and students like
More informationCONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
More informationBROADCAST JOURNALISM: WHAT CAN I DO WITH THIS MAJOR?
BROADCAST JOURNALISM: WHAT CAN I DO WITH THIS MAJOR? Programming Promotion News Reporting News Producing News Videography Sports casting Weather Forecasting Anchoring Sales Major networks Commercial broadcast
More information