LIVERPOOL HOTELS UPDATE

Transcription

1 LIVERPOOL HOTELS UPDATE October 2014

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3 Foreword Welcome to the latest edition of the Liverpool Hotels Update. Since 2004 this document has been published jointly between Liverpool City Council and the Local Enterprise Partnership around twice a year. It contains detailed information about the range and location of hotels which have been completed, are currently under construction, or are in the pipeline both within the City Centre and outside it. It also looks at hotel performance in the City Centre. We hope that the data included in the schedules will be useful to individuals and organisations involved in hotel provision. Should you have any queries, require further information, or have comments on the content of the schedules, please contact: (Inward investment queries): Jenny Douglas, Head of Investment, Liverpool Vision, 10 th Floor, The Capital, Old Hall, Liverpool L3 9PP Tel: jdouglas@liverpoolvision.co.uk Website: (Planning & Development queries): Mark Kitts, Assistant Director Regeneration Development Planning and Housing, Liverpool City Council, Municipal Buildings, Dale, Liverpool l2 2DH Tel: mark.kitts@liverpool.gov.uk Website: (Hotel sector performance queries): Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP, 12 Princes Parade, Liverpool L3 1BG Tel: peter.sandman@liverpoollep.org Website: Cover photos: Titanic Hotel, Stanley Dock Photo opposite: Malmaison Hotel, Princes Dock 02

4 30 James : opens with 64 boutique bedrooms Rebranded: Base2Stay becomes The Nadler Staybridge Suites ROOM RATES RISE AND WEEKDAY OCCUPANCY LIFT WELCOMED BY CITY HOTELIERS Liverpool s hotel industry continues to show impressive growth, with visitor numbers and beds sold during the first half of 2014 having broken records yet again. According to figures supplied by Liverpool LEP based on occupancy figures provided by STR Global, more visitors are staying in the city then ever before with 1,203,921 rooms sold in the first nine months of 2014, some 22.3% higher than over the same period in So far, each month of this year has seen previous records broken for numbers of rooms sold with July 2014 achieving the latest record of 157,516. More encouragingly, average weekday occupancy a traditionally difficult sector for Liverpool has seen an increase between January and September from 68.2% to 72.3% over the same period in June and July were exceptionally impressive, hitting 83.5% and 81.8% respectively. Although this is partly down to the success of the BT Convention Centre attracting nationally significant conferences, Liverpool is also developing as a mid-week tourist destination, particularly supported by the popularity of discounted deal-of-the-day websites such as Groupon and Wowcher. 03 Weekend occupancy continues to perform well, maintaining a healthy average between January and September of 86.7%, up from 85.4% over the same period in 2013.

5 Back in 2012, at the height of the recession, Liverpool s hoteliers were more concerned with decreasing room rates and revenues has seen average room rates and RevPar steadily climbing back to pre-recession levels. Both rates have risen, with average RevPar in particular having risen from in the first nine months of 2013 to in Weekend RevPar rose the fastest, up from to The month of April 2014 was the most profitable, with weekend RevPar topping 92.94, the highest since this started being measured in April Even July 2014, with its record 157,516 rooms sold saw weekend RevPar at compared to just in July This was the second highest UK Rev PAR growth in July, up by almost 40% and driven by a 25% rates leap. Only Glasgow saw a larger increase as it benefitted from the Commonwealth Games Monthly hotel figures for Liverpool are published at at a glance: 62.2 million invested in hotels 3 new hotels opened 250 hotel jobs created 349 new bedrooms created Jan Feb Mar Apr May Jun Jul Aug Sep Oct 78,730 75,392 91,334 87,285 95, ,012 97, , ,192 99, , , , , , , , , , , , , , , , , , , ,053 % 1,203,921 rooms sold (Jan-Sep) (up from 984,503 = 22.3% more than Jan- Sep 2013) Average occupancy 74.9% (up from 71.3% in Jan-Sep 2013) Weekend occupancy 86.7% (up from 85.4% in Jan- Sep 2013) Weekday occupancy 72.3% (up from 68.2% in Jan- Sep 2013) Average Room Rate (up from 62.5 in Jan- Sep 2013) Average RevPar (up from in Jan-Sep 2013) Weekend Average RevPar (up from in Jan- Sep 2013) All hotel performance data STR Global not to be re-used without written permission Still on site: 65million currently being invested in 6 hotels with 467 bedrooms and creating 150 jobs. FIGURE 1: Rooms Sold in Liverpool City Centre Hotels, Jan 2012 Sep 2014 Source: Based on figures supplied by Liverpool LEP based on occupancy figures provided by STR Global REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION IS STRICTLY PROHIBITED Nov Dec 84, , , ,217-20,000 40,000 60,000 80, , , , , The IFB and WWI commemorative Giants, plus the sunny summer weather, have all benefited the city s hotels sector in the year to August, with Liverpool experiencing significantly higher occupancy levels than last year. Martin Heath, Senior Partner at PriceWaterhouseCoopers Liverpool office 04

6 Aloft Liverpool the day before its opening, October 2014 CITY CENTRE HOTELS Three new hotels have opened in the city centre since the start of this year, bringing 333 new bedrooms between them. These are the Titanic Hotel, 30 James Home of the Titanic, and Aloft Liverpool (the first Aloft to open outside London and yet another example of major brands choosing Liverpool as their first venture outside of the capital city). FIGURE 2: Liverpool City Centre hotel rooms by type, as at 31 October 2014 See Figs 3, 6 and 7 for breakdown by type. e: this chart only shows existing hotels. New hotels will be added in upon completion at next issue 218 (3.3%) At the same time, The Printworks Hotel on Renshaw has added a further 6 pod-bedrooms on top of the 10 created at the end of 2013, bringing the budget hotel s total to 31. There are now 54 hotels operating in the City Centre, providing a combined total of 5,715 rooms, with a further 5 hotels (433 bedrooms) currently on site. These include: 182 (2.8%) 172 (2.6%) 363 (5.6%) 584 (9.0%) 1,412 (21.7%) the Pullman Hotel on top of the new Exhibition Centre which will bring 216 four star bedrooms; 623 (9.6%) the Britannia Building in Fenwick that will deliver 21 budget bedrooms towards the end of the year; a further 99 budget bedrooms in a new Tune Hotel which recently commenced in former offices on Castle ; 1,672 (25.7%) 286 (4.4%) 1,005 (15.4%) a new apart-hotel by Epic Hotels at 75 Duke which will open in January star Boutique 3 star Budget boutique Guest houses Apart-hotels 05 Upper tier budget Budget Serviced apartments Other accommodation types

7 FIGURE 3: Hotel/Apart-Hotel Provision in the City Centre as at 31 October 2014 EXISTING HOTELS Hotel Standard Rooms Crowne Plaza 4 star 159 Hard Days Night 4 star 110 Hilton, Canning Place 4 star 215 Marriott, Queen Square 4 star 146 Novotel 4 star 209 Radisson SAS 4 star 194 Thistle 4 star 226 Titanic Hotel Liverpool, North Warehouse, Stanley Dock 4 star 153 TOTAL 4 STAR: 8 hotels 1,412 Aloft Liverpool, North John Boutique Castle Boutique 20 Hope Boutique 82 Hotel Indigo, Rumford Pl/Chapel St Boutique 151 Liverpool Racquet Club Boutique 8 30 James Boutique 64 Malmaison Boutique 131 Parr Boutique 12 Sir Thomas Boutique 39 TOTAL BOUTIQUE: 9 hotels 623 Britannia Adelphi 3 star 402 Holiday Inn, Lime 3 star 139 Jury s Inn 3 star 310 Liner at Liverpool 3 star 154 TOTAL 3 STAR: 4 hotels 1,005 Express by Holiday Inn, Albert Dock Upper-tier budget 135 Hampton by Hilton, Kings Dock Mill Upper-tier budget 151 TOTAL UPPER TIER BUDGET: 2 hotels 286 Campanile Budget 100 Dolby Budget 65 Days Inn Liverpool, James Budget 155 Formule 1 Budget (Economy) 87 Ibis (Dale ) Budget 122 Ibis (Wapping) Budget 127 The Podworks Budget 19 Premier Travel Inn Albert Dock Budget 186 Premier Inn City Centre (Vernon St) Budget 165 Premier Inn, Hanover Budget 183 Travelodge, Exchange East Budget 125 Travelodge Liverpool Central Budget 105 Travelodge, Strand St/Red Cross St Budget 141 Z Hotel, State House, Dale Budget 92 TOTAL BUDGET: 14 hotels 1,672 Printworks, Renshaw Budget (Boutique) 31 The Nadler, Seel Budget (Boutique) 106 Heywood House Hotel Budget (Boutique) 35 TOTAL BUDGET (BOUTIQUE): 3 hotels EXISTING HOTELS (continued) Hotel Standard Rooms Feathers 4 star guest accomm 66 Roscoe House by Urban Chic 4 star guest accomm 15 Aachen 3 star guest accomm 17 The Liverpool Inn 3 star guest accomm 15 Lord Nelson 2 star guest accomm 27 Hanover 2 star guest accomm 27 Belvedere n/a 8 Blackburne Arms n/a 7 TOTAL GUEST HOUSES: 8 guest houses 182 Adagio, Central Village Apart-Hotel 129 Epic Apart-Hotel, Seel Apart-Hotel 14 Posh Pads at the Casartelli Apart-Hotel 31 The Richmond, Hatton Garden Apart-Hotel 51 Signature Hotel, Stanley Apart-Hotel 6 Staybridge Suites Apart-Hotel 132 TOTAL APART-HOTELS: 6 Apart-Hotels 363 OVERALL CURRENT TOTAL: 54 Hotels/Guest Houses/Apart-Hotels HOTELS CURRENTLY ON SITE 5,715 Hotel Standard Rooms Pullman Hotel, Kings Waterfront 4 star 216 DoubleTree, Dale Boutique 86 Britannia Buildings, Fenwick St Budget 21 Tune Hotel, 3-19 Castle St Budget Duke Apart-Hotel 11 TOTAL HOTELS ON SITE: 5 hotels 434 FIGURE 4: Liverpool City-wide Hotels number of new bedrooms/bedspaces completed since 2008 or under construction CITY CENTRE COMPLETED 306 CITY CENTRE UNDER CONSTRUCTION OUTSIDE CITY CENTRE COMPLETED OUTSIDE CITY CENTRE UNDER CONSTRUCTION

8 CITY CENTRE HOTELS/BEDROOMS COMPLETED DURING 2014: SCHEME: Titanic Hotel Liverpool & Conference Centre, Stanley Dock COST: 36 million ROOMS: 153 STANDARD: 4 star OPERATOR: Harcourt OPENED: June 2014 SCHEME: 30 James Home of the Titanic COST: 7.2 million ROOMS: 64 STANDARD: Boutique OPERATOR: Epic Liverpool Ltd OPENED: Summer 2014 SCHEME: The Printworks Hotel, Renshaw COST: 1 million ROOMS: 16 rooms/pods added to the existing 15 STANDARD: Budget Boutique OPERATOR: Printworks COMPLETED: July 2014 SCHEME: Aloft Hotel, 1 North John COST: 18 million ROOMS: 116 suites STANDARD: Boutique OPERATOR: Starwood OPENED: October

9 CITY CENTRE HOTELS CURRENTLY ON SITE (at October 2014): SCHEME: DoubleTree by Hilton, Dale /Sir Thomas COST: 25 million ROOMS: 86 STANDARD: Boutique OPERATOR: DoubleTree by Hilton ESTIMATED OPENING: Spring 2015 SCHEME: Pullman Hotel, Exhibition Centre Liverpool, Kings Waterfront COST: 26 million ROOMS: 216 STANDARD: 4 star OPERATOR: Pullman ESTIMATED OPENING: Summer 2015 SCHEME: Britannia Buildings, Fenwick COST: 0.25 million ROOMS: 21 STANDARD: Budget OPERATOR: Private operator ESTIMATED OPENING: December 2014 SCHEME: 75 Duke COST: 1 million ROOMS: 11 suites STANDARD: Apart-Hotel OPERATOR: Epic Liverpool Ltd ESTIMATED OPENING: January 2015 SCHEME: Tune Hotel, Castle COST: 4 million ROOMS: 99 STANDARD: Guest Hotel OPERATOR: Tune Hotels ESTIMATED OPENING: July

10 Former George Henry Lee Building, Church Proposed - Cains Brewery Village Proposed Kings Dock Mill (Phase 2) Premier Apartmetns, Eden Square FIGURE 5: Current City Centre Hotels Proposals. HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR) Hotel Target Standard Rooms None HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR) Hotel Target Standard Rooms Martins Building 5 star 138 Kings Dock Mill Phase 2 3 or 4 star 180 Cains Brewery Village Boutique 100 Union House Boutique Bridgewater Apart-hotel 58 Southern Warehouse, Stanley Dock Apart-hotel 128 George Henry Lee Bdg, Church Apart-hotel 114 Southern Warehouse, Stanley Dock 4 star Renshaw not stated 20 Gostins Building, Hanover stated 146 Former Trade Union & Employment Resource Centre, Hardman 09 stated stated SERVICED APARTMENTS FIGURE 6: Serviced Apartments EXISTING SERVICED APARTMENTS Operator Archers Serviced Apartments, Royal Quay Archers 4 Base Serviced Apartments Duke (Hudson Gardens/ Manhattan Place) Base Serviced Apartments The Docks (Royal Quay) Base Serviced Apartments Sir Thomas Base Serviced Apartments Cumberland Base Serviced Apartments Spectrum (Duke ) Units Base 19 Base 5 Base 4 Base 6 Base 27 The Block, Keel Wharf disclosed 96 Bridgestreet at Liverpool ONE Bridge 77 Bridpoint, Bridport YourCityBase 27 Epic Serviced Apartments, Duke Epic 4 Hilton Apartments, Hilton Hotel Venmores 47 L3 The Albany L3 Living 10 L3 Merchant Quarters L3 Living 40 StayCity - Lever Court, Duke StayLiverpool 56 StayCity - Mount Pleasant Apartments StayLiverpool 41 Premier Apartments, Eden Square Premier Apartments The Printworks, Suffolk City Pads 15 The Printworks 2 (Dakota Building) City Pads 21 The Reach, Leeds Various 5 Signature Living, Victoria Signature Living 12 Signature Living, Button Signature Living 2 Trafalgar Warehouse Apartments, Lord Nelson Trafalgar Warehouse Apartments The Vault, Bold Signature Living 3 TOTAL SERVICED APARTMENTS: 23 complexes

11 The Titanic, Yellow Submarine, Joker Boat and Titanic Hotel, Albert Dock OTHER ACCOMMODATION TYPES Liverpool has a long reputataion not only for being a welcoming city, but also a fun and funky city that appeals to all tastes. In addition to the various hostels that offer bedspaces at remarkably cheap rates, since 2012 the city s Albert Dock has been home to three unique hotels, the Yellow Submarine (after the famous Beatles inspired vessel of the same name ), the Joker Boat (themed on Batman s archnemesis The Joker from the film series) and The Titanic, a movie-inspired creation. The three venues remain a popular addition to the city s hotel accommodation offer. Outside of the City Centre, it is recognised that the local visitor economy is supported by the Bed & Breakfast industry. Liverpool has several B&Bs, with planning permission recently having been submitted for a new one in Anfield, close to Liverpool s football stadium where there is already a significant cluster according to TripAdvisor.com. In locations such as North Liverpool, Bed & Breakfasts have the opportunity to be the pioneers in supporting local tourism in neighbourhoods where traditional hotel operators may not yet be ready to commit to. The City is keen to support the development of good quality Bed & Breakfast accommodation outside the City Centre. FIGURE 7: Other Accommodation Types in Liverpool City Centre Hotel EXISTING Rooms The Joker Boat, Salthouse Dock 2 Yellow Submarine, Salthouse Dock 3 Titanic, Salthouse Dock 5 Embassie Hostel, Falkner Square (Hostel) 6 Hatters (Hostel), Mount Pleasant 72 International Inn, South Hunter (Hostel) 23 Royal Chambers Liverpool, 29 Prescot (Hostel) 28 Hoax Hostel, Stanley (Hostel) 52 YHA Hostel, Tabley (Hostel) 27 PROPOSED TOTAL NOVELTY, HOSTELS & SELF CATERING BEDROOMS The Planet Light Vessel

12 Cunard s Queen Victoria at the Cruise Liner terminal, June 2014 THE POWER OF REPUTATION The number of hotels in the city has increased over the years and Liverpool now offers a diverse range of accommodation to suit all and all budgets. Hoteliers remain very positive about the city as a destination and its on-going success as a leading tourist destination. Helen Roberts, General Manager of Holiday Inn Express in Albert Dock 11 Whilst major UK cities including Manchester, Birmingham and Leeds have seen growing numbers of holiday visits between 2008 and 2013, according to recently published VisitEngland tourism figures, it is Liverpool which is leading the way with an impressive 153% rise in the number of holiday trips. The city has risen from the 42nd most popular holiday destination in England to the 11th in just five years, with such a rise. This impressive news comes just months after Liverpool was named as the UK s fourth-best destination for tourists (behind only London, Edinburgh and Torquay), in the 2014 Travellers Choice awards given out by hotel review website TripAdvisor. The Travellers Choice awards are given to towns and cities with the best visitor ratings on the TripAdvisor website. Belfast, York, Bristol, Llandudno, Leeds and Birmingham rounded off the top 10 after Liverpool Judging by the occupancy and rooms sold figures showcased earlier in this document, this success is clearly benefitting Liverpool s continually expanding hotel sector. Liverpool s success is being put down to the ongoing investment and the spectacular attractions which have earned the city a much-deserved reputation for excellence. Our continuing investment into infrastructure projects including the Echo Arena & Convention Centre, Liverpool One and the Cruise Terminal, supported with the cultural programme including events like the Memories of August 1914 Giant Spectacular, the International Mersey River Festival incorporating Music on the Waterfront, the Liverpool International Music Festival, Tall Ships and recent major events such as International Festival for Business, the Open Golf and Tour of Liverpool, have showcased the city to a much broader audience. Whilst day visitors to Liverpool are now spending 1.4bn a year in the city according to figures from Visit England, the success for Liverpool s hoteliers is capitalising on the growing tourist market by making the right offer that is sufficient to entice visitors to stay overnight in the city.

13 Memories of August 2014 ANT CLAUSEN On the Waterfront Tour of Liverpool For this purpose, the internet is now providing invaluable assistance to tourists who use hotel comparison websites such as Trivago, HotelFinder and TravelSupermarket.com to browse amongst Liverpool s ever widening range of hotels and to find the best and most competitive deals. Whilst some hoteliers will argue that such competition has traditionally (and until this year) kept prices and therefore revenues down, these sites clearly have been extremely successful in increasing the number of hotel beds sold in the city. The internet also encourages investment in the city s hotels. Many hotel visitors like to share their experience by leaving online reviews. A survey of these reviews on the net shows an overwhelming vote of confidence for Liverpool s hotel venues, whilst those few that do receive negative comments are learning to respond by either improving the service they offer or the quality of the hotel itself. It is clear that not only does Liverpool excel in bringing tourists for spectacularly successful cultural events, both sporting events such as the Tour of England cycling event and the ever growing conference market are equally as important to the future of Liverpool s hotel industry. Further tourism growth is expected in 2015 as the economy continues to recover across the region, as well as from high profile football matches, music concerts and the likely over spill from demand to attend Rugby World Cup matches in Manchester. Liverpool s expanding cruise ship industry is also set to benefit our hotels as passengers arrive early or stay later to savour the delights of the city. More significantly, the Government has announced that the massively successful International Festival for Business 2014 is to be hosted in Liverpool again in 2016, testament that the city is fast becoming a capital of commerce as well as culture. Combined with the opening of the Exhibition Centre next to the Arena and Convention Centre next summer, this will bring with it a very significant increase in UK and international business visits to the city. The recent explosion in the number of hotel comparison websites has contributed significantly to raising the number of rooms sold in Liverpool. Pam Wilsher, outgoing Head of Visitor Economy, Liverpool Enterprise Partnership 12

14 Martins Building, Water Liverpool s first proposed 5 star hotel Radisson Blu Hard Day s Night Hotel, North John FUTURE DIRECTIONS FOR GROWTH The 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels. 13 Liverpool City Council, Liverpool Vision and the Liverpool City Region Local Enterprise Partnership have been actively monitoring Liverpool s hotel sector performance, hotel market growth prospects and drivers, and hotel developer interest and activity since 2001 through a series of Hotel Futures Studies undertaken by Hotel Solutions. When the last report was published in 2011, the city was riding the recession wave remarkably well. Investor confidence was prevailing and visitor numbers to the city were being sustained following Liverpool s stint as European Capital of Culture in 2008, although room revenues were suffering. As we enter the final quarter of 2014, Hotel Solutions have produced a revised study of the city. The latest findings have been published and show that Liverpool s hotel industry is entering a new and exciting phase. Liverpool currently has 76 hotels and serviced apartment operations with a total of 7,263 letting bedrooms/apartments. 17 new hotels and serviced apartments have opened since the last Hotel Futures study in 2011, adding 1,529 rooms/apartments. The 19 new hotels and serviced apartments represent a 30.2% increase in supply between 2011 and Liverpool City Centre has had by far the greatest and most sustained growth in hotel supply of any of its comparator cities. The new supply that came on stream between 2011 and 2013 was primarily budget and budget boutique hotels, aparthotels and serviced apartments. The latest wave of new hotels is upscale, with 2014 seeing the opening of the first new 4 star hotel in the city for 5 years and three new boutique hotels. The availability of BPRA tax incentives for the conversion of redundant offices has clearly been a key driver of hotel development in Liverpool in the last 3 years. There are 18 hotel development proposals that could come forward from 2015 with the potential to add over 2,000 rooms to Liverpool s supply. The majority of these are for upscale full service hotels.

15 Fuelling midweek demand: BT Convention Centre Liverpool Waters will contain more new hotels Beyond the City Centre, conversely, the hotel market has weakened in Speke-Garston due to a downturn in project-related corporate demand and a reduction in airport-related demand as some operators have reduced or cut routes through Liverpool John Lennon Airport, leading to a corresponding fall in passenger numbers. Looking forward, however, Liverpool s continuing vision to establish itself as a world class international maritime city as being likely to deliver substantial levels of growth through to With over 1.5 billion of investment currently underway across the city in creating new business space, industries, homes, cultural and leisure facilties, the 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels. The scale of this growth at the high growth rate is similar to the number of new bedrooms that have been developed over the past 10 years. When the projected market potential for additional hotel supply in Liverpool city centre is compared to the pipeline of hotel proposals, this shows that the new full service upscale hotels that will open in 2014 and 2015 will meet the requirements for additional supply at this level through to 2020, after which additional supply can be supported to The stronger requirement for the next 5 years is for additional midmarket and budget hotels, for which there are few proposals, and serviced apartments/apart-hotels. This reflects the fact that much of the market growth will be in pricesensitive leisure and conference/exhibition segments. Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so. Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so. This potential interest included 5 star brands and a number of lifestyle and contemporary boutique offers, a number of which are innovation brands new to the UK that would add diversity to the city s hotel supply. Interest remains primarily in management contracts and franchises hotel companies thus need developer/investor partners that will fund and build the hotel and the right deal. The Waterfront/ACCL and the area around Lime were identified by a number of hotel companies as favoured locations for hotel development whilst the Hotel Futures report also highlights the potential of the Knowledge Quarter, particularly for budget hotels. The potential for hotel development in outer Liverpool is likely to be limited to budget hotels linked to growth drivers, such as the airport or office development in the Edge Lane area. In the longer term, Liverpool Waters is likely to become a key location for the development of upper tier 4 star and lifestyle hotels as offices are occupied and the second cruise liner terminal becomes operational. An Executive Summary of the 2014 Hotel Solutions report can be viewed at content/uploads/2014/09/liverpool-hotel-futures-2014-executive- SUMMARY-26-AUGUST-2014.pdf The stronger requirement in the next 5 years is for additional midmarket and budget hotels and serviced apartments particularly to meet the demand generated by Exhibition Centre Liverpool and achieve continued growth in midweek leisure demand. 14

16 G8 A9 G9 A4 A1 A7 C1 G3 A2 A11 G2 C5 N2 K2 K1 C3 G10 A10 A3 G5 A5 A8 M2 G6 A6 R1 C4 M1 N1 G4 G1 C2 G7 City Centre Hotels January 2013 October 2014 Crown copyright All rights reserved The City of Liverpool, reproduced under licence no City Centre Hotel Schemes Serviced Apartments Other accommodation types A Completed K Completed N Completed C On site (as at October 2014) L On site (as at October 2014) P On site (as at October 2014) E/G Proposed with/without planning consent M Proposed with/without planning consent R Proposed with/without planning consent 15

17 PART 1: Hotels/Apart-Hotel Schemes Completed since January 2013 Map ref Address Developer Description Cost Operator Hotel rating or type Date completed CITY CENTRE A1 Travelodge, Exchange East Aviva Investors Change of use from offices to 125 bedroom budget hotel 8m Travelodge Budget March 2013 A2 Z Hotel, State House, 22 Dale Z Hotels Liverpool Ltd Conversion from offices on upper floors to 92 bedroom hotel 2.5m Z Hotels Budget April 2013 A3 Adagio Apart-hotel, former Lewis s Building, Central Village CRLP (c/o Merepark) 129 bedroom Adagio aparthotel on upper floors of refurbished/ remodelled mixed use former Lewis s store 15m Adagio Apart- Hotel April 2013 A4 The Richmond, 24 Hatton Garden Middle England Developments Ltd To extend and convert existing building to form 51 bedroom apart-hotel with ancillary facilities. 3m The Richmond Luxury Living Ltd Apart- Hotel Spring 2013 A5 The Liverpool Inn, 4 Mount Pleasant Mr Thomas Kennedy To carry out internal alterations & refurbishment, reduce rooms from 21 to 15, relocate bar and reception, install new lift. 0.3m Private Independent Operator 3 star Guest House August 2013 A6 Epic Apart-Hotel, Seel Epic Liverpool Ltd Conversion from night club to 14 suite apart-hotel disclosed Epic Liverpool Ltd Apart- Hotel September 2013 A7 Ibis Styles, Pioneer Buildings, Dale, Dale FourTwoFour Ltd Development of site with 122 bedroomed hotel, ancillary restaurant and bar, 288 space multi-storey car park and 215 sqm retail unit, following the demolition of Dale with retention of building facade at Dale 10m Ibis Budget October 2013 A8 The Printworks Hotel, 13 Renshaw Betterview Ltd Conversion of basement storage and plant rooms area in existing hotel to add 16 guest rooms with en-suite facilities with reduced storage and plant room 1m Printworks Budget boutique July 2014 A9 Stanley Dock Hotel, North Warehouse, Stanley Dock Stanley Dock Properties Ltd To change use to 153 bedroom hotel with retail/ leisure (A3/A4) at ground floor and gym basement 36m Harcourt 4 star July 2014 A10 30 James (White Star Line Building) Signature Living Conversion of former offices to a 64 bedroom boutique hotel 7.2m Signature Living Boutique August 2014 A11 Aloft Hotel, 1-9 North John Starwood Hotels Conversion to 116 bed hotel with restaurant/bar at ground level. Extension at roof level. 18m Starwood Hotels Boutique October 2014 OUTSIDE THE CITY CENTRE B1 The Penny Lane Hotel, 3-5 Smithdown Place, L15 Edenshire Properties To change use to 18 bedroom hotel and carry out external works 0.5m Edenshire Properties stated September 2013 B2 Old Stanley Arms, Prescot Road, L13 Mr Ken Smith To alter and convert former public house to 8 bedroom hotel with associated parking to rear. 0.25m Private independent operator Boutique Completed October

18 PART 2: Hotels/Apart-Hotels - Schemes on Site Map ref Address Developer Description Cost Operator Hotel rating target CITY CENTRE C1 C2 C3 DoubleTree Hotel, 6 Sir Thomas Pullman Hotel Liverpool, ACC Liverpool, Kings Dock, Liverpool Waterfront Britannia Buildings (Floors 2-4), Fenwick DoubleTree by Hilton Liverpool City Council Mr Martin Smith C4 75 Duke Construction Design Services C5 Tune Hotel, 3-19 Castle Hotel Land & Development OUTSIDE THE CITY CENTRE 86 bed hotel 25m DoubleTree by Hilton 216 bedroom hotel to support the conference market To convert vacant office building to 21 bedroom hotel accommodation. To convert vacant office building to 99 bed guest hotel. Boutique Status Completion expected m Pullman 4 star Completion expected Summer m Private independent operator Epic Hotels Budget Conversion of vacant office building to an 11 suite aparthotel Aparthotel Completion expected December 2014 Completion expected January m Tune Hotels Budget Completion expected July 2015 D1 Mountford Lodge, Croxteth Road, L8 Beech Mount Executive Accommodation To use former hostel as a 33 bed hotel 0.5m Beech Mount 4 star Guest House Completion expected Spring 2015 PART 3: Anticipated Hotel Schemes with Named Operators Announced NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed. Map ref Address Developer Description Cost Anticipated Operator CITY CENTRE Hotel rating target Status OUTSIDE THE CITY CENTRE F1 Cabbage Hall Inn, 20 Breck Road, L6 Dales Management Company Ltd To alter and extend public house during conversion to 69 bedroom hotel with public house. Private independent operator Permission granted September 2013 F2 The Oakfield Project, part of New Anfield Local Solutions A new 100 bedroom hotel to be used as a training facility for people wanting to work in the hospitality industry yet made public stated Planning application expected F3 The Coach House, Calderstones Park Mr Craig Bentley Conversion to 19 hotel/guest rooms Private independent operator Application 14F/2029 submitted September 2014 F Great Howard Mr C Elliott To convert public house to form hotel (13 bedrooms) with restaurant/cafe at ground floor and carry out associated external alterations. Private independent operator Application 14F/2140 submitted October

19 PART 4: Anticipated Hotel Schemes (with no Operators Identified or Named) These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are not necessarily planning to build one. Therefore it is likely that some of these schemes will not be progressed. Map ref Address Developer Description Cost Hotel rating target CITY CENTRE G1 5-7 Bridgewater BPUK To erect 58, two bed apartments as an aparthotel with basement parking following demolition of warehouse. G2 Union House, 21 Victoria G3 Martins Bank, Water G4 Kings Dock Mill Phase 2: Land at Hurst, Sparling, Tabley, Wapping J&M Hospitality Consultants Castlewood Property Management Ltd Fountain Trustees & Hurst Ltd Conversion of existing building to 30 bedroom hotel including roof extension at 4 th and 5 th levels Conversion of former office block to 138 bed five star hotel Mixed use development with 180 bedroom hotel, 100 apartments, 220 bed YHA building, 585 sqm retail space, and 95 no. bedroom care home. G5 1 Renshaw CP (UK) Leisure Ltd Conversion of upper floors to 20 bedroom hotel G6 Gostins Building, Hanover G7 G8 G9 G10 Cains Brewery Village, Stanhope Liverpool Waters, North Docks Southern Warehouse, Stanley Dock Former George Henry Lee Building, Church ETS Holdings The Robert Cain Brewery Peel Land & Property (Ports) Ltd Stanley Dock Properties Gethar Ventures To convert from offices to 146 bedroom hotel on 2 nd to 7 th floors, with retail on ground and first floor Conversion from brewery to mixed use scheme including commercial, leisure, apartments and 100 bedroom boutique hotel. Mixed use development of 60 hectares with offices, apartments, retail, leisure, hotel and conference facilities, cafes, restaurants, and cruise liner facility Conversion of warehouse to provide 128 room hotel; 128 room apart-hotel, restaurants and assembly/ leisure plus car parking. Conversion of upper floors to 105 bedroomed 4 star apart-hotel Apart-hotel Status Permission granted March Start on site expected July 2015 for completion March m Boutique Permission granted June Site being marketed. 40m 5 star Permission granted June part of 50m wider scheme 4 star Awaiting signing of legal agreement since June m Permission granted July 2012 part of 150m wider scheme Boutique Permission granted September 2013 Permission granted March bn Outline permission granted June x Apart- Hotel and 1 not 15m 4 star Aparthotel Permission granted March 2014 Permission granted January 2014 OUTSIDE THE CITY CENTRE H1 H2 H3 Former Littlewoods Building, 200 Edge Lane Former Tea Factory, Speke Hall Road Goodlass House, Goodlass Road, Speke Capital & Centric Towerbeg Ltd J D Estates Conversion to mixed used scheme including 100 bedroom hotel, offices and retail/café/ restaurant units New mixed use development comprising industrial/ warehouse units, offices, restaurants and hotel Conversion of office building to a 39 bed hotel 16m Permission granted May 2013 Outline application 12O/2431 re-submitted March 2014 Application 14F/0621 submitted May

20 PART 5: Serviced Apartments (City Centre only) Ref Address Developer Description Cost Operator COMPLETED SINCE JANUARY 2013 K Whitechapel Signature Living To use second and third floors as 2 no. three bedroom serviced apartments accessed from Button. K2 Signature Hotel (former Print Hotel), Stanley Signature Living Refurbishment of the flood damaged Print Hotel as a six serviced apartments 0.1m Signature Living Date Completed April m Signature April 2013 ON SITE Status None on site PROPOSED Status M1 Former Trade Union & Unemployment Resource Centre Building, Hardman /Hope DBL To change use to retail, restaurants, bars, offices, serviced apartments, education & training, and leisure facilities Part of 20m wider scheme Hope Hotel Permission granted December 2012 M2 Former Rapid DIY Building, Renshaw Legacy Student Living (Liverpool) LLP New 13 storey building with 192 serviced apartments 10m Legacy Student Living Application 14F/1880 submitted August 2014 PART 6: Other Accommodation Types (City Centre) Map ref Address Developer Description Cost Operator Date Completed COMPLETED SINCE JANUARY 2013 N1 Titanic Hotel, Salthouse Dock Alfie Bubbles 3 bedroomed self catering hotel boat Private operator January 2013 N2 "Hoax Hostel", Kansas Building, Stanley Quintain Estates To extend and convert building into 240 bedspace (52 room) hostel with bar and restaurant. 3m Starboard Hotels Ltd July 2013 ON SITE Status None on site PROPOSED Status R1 Former Light Vessel "The Planet", Strand Mr Alan Roberts To use former Mersey Bar lightship "Planet" as a Heritage Centre with bed & breakfast accommodation for 8 rooms and café and bar open to residents and non-residents. Private operator Permission granted September

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