Executive Summary. Market. Export Import. Drivers & Challenges. Competition

Transcription

1 Domestic Refrigerator Market India January 2012

2 Executive Summary Market Refrigerator segment stands to be one of the fastest growing commodity in the white goods segment Refrigerator market is currently valued at INR A bn and is expected to reach INR B bn by 20XX XX Direct cool segments stands to dominate the market Export Import Export and Imports have declined by c % and d % respectively in 20XX XX Country A and Country B have been the dominant exporters of refrigerators in 20XX XX Country C and Country D were major importers of refrigerators in 20XX XX Drivers & Challenges Drivers Increasing disposable income Growth in retail sector Improving social indicators Government Initiatives and product enhancement Easy terms of financing Challenges Market constraints Low acceptance in rural areas Environmental hazards Competition t o Major Players Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 2

3 Market M k Overview Export Import Drivers & Challenges Competition Strategic Recommendations Appendix 3

4 Huge potential for refrigerator market exists owing to the constant increase in demand Indian Refrigerator Market Overview Refrigerator market in India is one of the fastest growing segments of the consumer durable industry While washing machines and AC have penetration levels of a% and b% respectively, refrigerator alone has a penetration of c% Owing to replacement needs, demand for Segment 1 is gradually shrinking; however, it is still more popular than Segment 2 Refrigerator is considered to be a luxury commodity which witnesses higher sales during L and M Market for refrigerators is highly organized and is dominated by major players, both domestic and foreign firms, such as Player 1, Player 2 and Player 3 Increasing per capita income coupled with India s rapidly growing economy, the refrigerator market is expected to grow strongly in the near future Market Size and Growth INR bn XX Market Share (20XX) 47% X % 35% 20XX Player 1 Player 2 Others 18% Source: 4

5 Market Overview Export Import Drivers & Challenges Competition Strategic Recommendations Appendix 5

6 Decline in the value of rupee has led to a sharp fall in the total exports Exports Total exports (Value and Volume) Export markets for refrigerators have provided domestic manufacturers the opportunity to increase SAMPLE 2,000 their revenues However, export value of refrigerators fell in FY 20XX by a % from its level in FY 20XX Country A, Country B and Country C have been the Value Volume 6,000 4,000 largest market for refrigerators in exported from India Segmentation Value (20XX XX) Segmentation Volume (20XX XX) % 37% 12% 9% 12% 12% Country 1 Country 2 Country 3 Country 4 Country 5 Others 18% 35% 15% 9% 12% 11% Country 1 Country 2 Country 3 Country 4 Country 5 Others Source: 6

7 Market Overview Export Import Drivers & Challenges Competition Strategic Recommendations Appendix 7

8 Drivers & Challenges Summary Drivers Increasing disposable income Growth in retail sector Improving social indicators Challenges Market constraints Low acceptance in rural areas Environmental hazards Government Initiatives and product enhancement Easy terms of financing 8

9 Market Overview Export Import Drivers & Challenges Competition Strategic Recommendations Appendix 9

10 Public: Domestic Company Player 1 (1/3) Company Information Offices and Centres India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Productsand Services Category 1 Category Products/Services Key People Head Office Category 2 Source: SAMPLE Mr. A Mr. B Mr. C Mr. D Name Designation 10

11 Public: Domestic Company Player 1 (2/3) Financial i lsnapshot Key Ratios Total Income Total Income Net Profit / Loss Net Profit Financial Summary The company incurred a net loss of INR X mn in FY 20XX, as compared to net profit of INR Y mn in FY 20XX SAMPLE The company reported total Income of INR A bn in FY 20XX, registering an increase of b per cent over FY 20XX The company earned an operating margin of C per cent in FY 20XX a decrease of d percentage points over FY 20XX The company reported debt to equity ratio of Z in FY 20XX, an increase of W per cent over FY 20XX Key Financial Performance Indicators Indicators Value (29/12/2011) Market Capitalization (INR) Total Enterprise Value (INR) EPS (INR) PE Ratio (Absolute) Source: Particulars Profitability Ratios Operating Margin NtM Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Rt Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity idi Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover y o y change ( ) Improved Decline 11

12 Public: Domestic Company Player 1 (3/3) Key Business Segments Key Geographic Segments Segment 1 Segment 2 Segment 3 Category 1 Category 2 100% 100% 50% s1 s2 s3 s4 50% c1 c2 0% d1 d2 d3 g1 d4 0% v1 v Key Recent Developments Overview Investments Description News Player 1 is one of the oldest domestic player in the refrigerator segment The company plans to invest over INR X bn in 20XX to enhance its manufacturing capacity and research SAMPLE Source: 12

13 Thank you for the attention The Domestic Refrigerator Market India report is part of Research on India s Consumer Goods Series. For more detailed information or customized research requirements please contact: Gaurav Kumar Phone: E Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge consulting g and solutions firm with clientele across the globe. The company s expertise spans areas of investment & business research, business & corporate intelligence, content management services, and knowledge software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one stop shop designed to fulfil clients profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. 13