Tourism analysis 2012/13

Transcription

1 Tourism analysis 2012/13

2 AGENDA Dubai overview Abu Dhabi overview Chinese visitors Arabic visitors Russian visitors Business Tourism

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4 The most visitor centric market in the world 2 million residents 10.1 million visitors (Sources: DTCM, VISA)

5 9.96 million hotel guests in 2012 Number of guests: Up 9.5% on 2011 Guest Nights: increased by 14% to 37,445,453 Hotel Revenues: increased by 17.9% to AED18.82 billion. (Sources: DTCM, VISA)

6 Key Inbound Source Markets Strong increase in international guests from the following countries USA 506K UK 687K Saudi 1.1M Russia 393K UAE 980K China 248K India 764K (Source: DTCM)

7 DSF percent increase in visitor spend US$589 million spent on Visa cards alone NATIONALITY Russia Saudi Arabia United Kingdom United States India (Source: VISA) VISA CARD US$82.17m US$66.83m US$53.03m US$45.14m US$23.57m YOY GROWTH 34% 26% 14% 32% 32%

8 DXB total guests 2011 vs ,000, , , , , , , , , ,000 0 (Source: DTCM)

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10 Abu Dhabi One of the fastest growing tourism markets worldwide 13% increase in hotel guests in ,388, % increase in hotel guest nights 6,996,724 Average Stay: 2.92 days 76% of hotels are 4* or 5* (Source: TCA AD)

11 Key Inbound Source Markets Strong increase in international guests from the following countries USA 82K UK 140K Egypt 81K Saudi 71K UAE 888K China 30K India 139K (Source: TCA AD)

12 Abu Dhabi Results from 2013* so far 10% increase in hotel guests 868,121 25% increase in hotel guest nights 2.9million Average Stay: 3.29 days, up 13% Biggest growth in Russian market 66% increase, average stay 6.17 nights! Target in million guests *January- April 2013

13 Eye for retail New shopping centres Yas Mall (US$2bn investment) Paragon Bay Mall Reem Island Avenue at Etihad Towers Galleria at Sowwah Square World Trade Center Abu Dhabi Capital Mall Moh d Bin Zayed City Deerfields Townsquare The District Saadiyat Island Al Wahda Mall Extension (256 more shops)

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15 Chinese visitors Driving luxury goods spend Continued strong growth in 2012 with 28% increase in guest numbers Chinese tourists spent US$258 million on VISA cards, up 15% y-o-y Highest spend in the retail category up 11.4% y-o-y to US$189.2 million Average transaction value US$ (Source: DTCM,VISA Outlook 2013)

16 Holiday time First peak one week public holiday for Chinese New Year (31 st Jan in 2014 based on lunar cycles) October is the Golden Week. Everyone has over a weeks holiday due to National Day (October 1-7, 2013) Chinese are visiting consistently throughout the year FACT: In August 2012 there were more Chinese in Dubai than there were during Chinese New Year, 2011! (Source: DTCM)

17 Chinese Visitor Performance 30,000 25,000 20,000 15, ,000 5,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Source: DTCM)

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19 GCC visitors one of the highest growth markets in 2012 Total guest numbers were up 30% to 1,962,093 visitors Saudi Arabian visitors are key spenders US$326.3 million (up 30%). Spend on retail up 63% to US$116.3 million. Average transaction size was US$ Visitors from Kuwait spent US$170.3 million, up 15%. Spend on retail up 12% to US$70.4 million. Average transaction was (Source: DTCM, VISA Outlook 2013)

20 UAE/ GCC Visitor arrivals 400, , , , , , ,000 50,000 0 (Source: DTCM) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

21 Surge in Arab guests UAE % growth in UAE guests: 966, % growth in UAE guests: 980,421 GCC 2011: 44% growth across the year: 1,583, : 30% growth across the year: 1,962,093 (Source: DTCM)

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23 Record Russian speaking visitors: 54% increase YOY 671,930 guests Russian speakers spent most heavily in DSF 2013 US$82,176m an increase of 34% year-on-year Receipts were highest in the retail category across the year up 27% to US$232.8 million Average transaction size was US$ (Sources: DTCM, VISA Outlook 2013)

24 Russian Speaking Visitor arrivals 100,000 75,000 50, ,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (Source: DTCM)

25 Business Tourism

26 Conference delegates spend up to 5 times more than a leisure visitor in expenditure per day* Tourism Research Australia (TRA) estimates this at 6 times! Stay in upscale accommodation Employer covers cost of travel Pre- and post-touring MICE brings in 20-30% of the tourists to the country - Mohammad Khamis Al Muhairi, director general of the National Council for Tourism and Antiquities Abu Dhabi (March 27, 2012) (*Source:MPI Foundation)

27 Appendices

28 Reach and Readership Dubai 2012 Average occupancy in 2012 = 78% (74% in 2011) Average length of stay in 2012 = 3.76 days Potential readership: 6+ guests per room per month Based on average/single occupancy and length of stay - *27,176 copies per month Circulated in 87 Four star & Five star hotels, in room distribution (*BPA Audited Jul-Dec 2012) (Source: DTCM)

29 Reach and Readership Abu Dhabi 2012 Average occupancy in 2012 = 65%* Average length of stay in 2012 = 2.93 days Potential readership: 7 guests per room per month Based on average/single occupancy and length of stay - * copies per month Circulated in 55 Four star & Five star hotels, in room distribution (*BPA Audited Jul-Dec 2012) (Source: DTCM)