Routledge Handbook of Political Management

Transcription

1 Routledge Handbook of Political Management Edited by Dennis W. Johnson The George Washington University Ö Routledge jjj^^ Taylor & Francis Croup NEW YORK AND LONDON

2 Contents List of Illustrations Permissions Introduction: Dennis W. Johnson ix xii xiii Part 1: The Field of Political Management 1 American Political Consulting: From its Inception to Today 3 Dennis W.Johnson 2 Modern Political Campaigns in the United States 11 Paul S. Hermson and Colton C. Campbell 3 Political Consulting Worldwide 24 Fritz Plasser 4 Political Science and Political Management 42 Stephen С Craig 5 Political Management and Political Communications 57 Lynda Lee Kaid 6 Political Management and Marketing 67 Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman Part 2: American Campaigns and Elections 7 The Permanent Campaign 83 David A. Dulio and Terri L. Towner

3 8 Political Management and the Technological Revolution 98 Stephen K. Medvic 9 Message Testing in the Twenty-First Century 113 Brian C. Tringali 10 The New Media in Political Campaigns: What the Future Holds 126 Peter Fenn 11 The Rise and Impact of Monster PACs 139 Steven E. Billet 12 The Promise and Futility of American Campaign Financing 151 Anthony Gierzynski 13 Campaigning Online 166 Emilienne Ireland 14 The Selling of the President 2004: A Marketing Perspective 177 Nicholas J. O'Shaughnessy and Stephan С. Henneberg 15 What Drives the Cost of Political Advertising? 194 Robin Kolodny and Michael G. Hagen 16 Running for Office: The Candidate's Job Gets Tougher, More Complex 208 Ronald A. Faucheux 17 The War of Ideas, Wedge Issues, Youth Recruitment, and Money 223 Kathleen Barr 18 The Religious Right in American Politics 240 Mark J. Rozell Part 3: Campaigns Worldwide 19 Television Campaigning Worldwide 253 Fritz Plasser and Günther Lengauer 20 Mobile Technology and Political Participation: What the Rest of the World Can Teach America 272 Julie Barko Germany and Justin Oberman 21 The Modern British Campaign: From Propaganda to Political Marketing 283 Dominic Wring 22 German Elections and Modern Campaign Techniques 295 Marco Althaus vi

4 23 Falafel and Apple Pie: American Consultants, Modernization and Americanization of Electoral Campaigns in Israel 317 Dahlia Scheindlin and Israel Waismel-Manor 24 Russia: Electoral Campaigning in a "Managed Democracy" 332 Derek S. Hutcheson 25 Australia and the Postmodern Election Campaign 346 Ian Ward 26 Election Campaigns in the Philippines 360 Louis Perron 27 Evolution and Limitations of Modern Campaigning in East Asia: A Case Study of Taiwan 370 Christian Schafferer 28 Mexico's 2000 Presidential Election: Long Transition or a Sudden Political Marketing Triumph? 393 Eduardo Robledo Rincon Part 4: Lobbying, Advocacy, and Political Persuasion 29 The Creation of the US Lobbying Industry 407 Conor McGrath and Phil Harris 30 Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations 420 Brad Fitch 31 Building Constituencies for Advocacy in the United States and Other Democracies 433 Edward A. Grefe 32 Political Consultants, Interest Groups and Issue Advocacy Work: A Lasting Relationship 450 Douglas A. Lathrop 33 Military and Defense Lobbying: A Case Study 461 Julius W.HobsonJr 34 Discovering Our (Corporate) Grassroots: European Advocacy Marco Althaus Part 5: Political Parties, Political Management, and Democracy 35 Campaign Consultants and Political Parties Today 497 Maik Bohne, Alicia Kolar Prevost, and James A. Thurber

5 36 Network Marketing and American Political Parties 509 Peter N. Ubertaccio 37 Managing a Market-orientation in Government: Examples from Tony Blair and Helen Clark 524 Jennifer Lees-Marshment 38 Machiavellian Marketing: Justifying the Ends and Means in Modern Politics 537 Phil Harris, Conor McGrath, and Irene Harris 39 Ethics in Campaigns and Public Affairs 555 CandiceJ. Nelson 40 Winning Over a Cynical Public: The Debate Over Stem Cell Research and Other Biotechnologies 564 Bonnie Stabile and Susan J. Tolchin About the Editor and Contributors 579 References 588 Index 624 vin