Growing Tourism & Jobs in UK & Ireland

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2 Growing Tourism & Jobs in UK & Ireland 2

3 EUROPE S FAVOURITE LOW FARES AIRLINE Lowest Fares/Lowest Costs in Europe No 1 For Traffic 81.5m customers No 1 For Coverage 1,600+ Routes from 65 Bases No 1 For C mer Service Most on time flights Fewest mishandled bags Fewest cancellations Improving services & digital devel plan 29 Year Industry Leading Safety Record

4 LOWEST FARES IN EUROPE LOW Ryanair Avg. Fare 48 % > Ryanair MID easyjet % Norwegian Aer Lingus (s/h) Air Berlin Alitalia HIGH Lufthansa AF-KLM IAG % + 96% + 150% + 208% + 340% + 444% + 488% Source: Latest company annual reports Avg. Fare 160

5 NO. 1 FOR TRAFFIC 82 EU Short Haul

6 NO. 1 FOR COVERAGE 65 bases 186 airports 30 countries 1,600+ routes 81.5m customers p.a. 300 Aircraft s Newest fleet (< 5 Yrs) 175 Aircraft on order

7 SAVING EUROPE > 9bn EVERY YEAR Ave saving: 112 per flight x 81.5m customers p.a = 9.13bn saving every year x12 Ave Ryanair fare vs competitors x * x 87 * Aer Lingus, Easyjet, IAG, KLM-AF, Air Berlin

8 GREAT OPS DRIVES LOW COSTS & LOW FARES The RYR Goal Great Customer Experience The RYR Brand Pillars Lowest Fares Great Service Best Routes Lowest Fares The RYR Model Lowest Cost Operational Efficiency

9 ALWAYS GETTING BETTER PROGRAMME Lowest fares everyday in every market Fix the things customers don t like Improve the travel experience Improve the digital experience Develop the Ryanair offer Improve brand & marketing

10 FIX THE THINGS CUSTOMERS DON T LIKE Easier to use website (17 to 5 clicks) (Nov) 24 hour grace period (Nov) Recaptcha code gone (Nov) Reduced boarding card fees (Dec) Lower baggage fees (Jan)

11 IMPROVE THE TRAVEL EXPERIENCE Quiet flights, am & pm (Dec) Free 2 nd cabin bag (Jan) Allocated seating (Feb) Portable Electronic Device (Feb) Very positive customer feedback Stronger adv bookings & loads

12 IMPROVE THE DIGITAL EXPERIENCE My Ryanair c mer reg (Dec) Google Flight Search (Jan) Active CRM campaign (Mar) New improved website (Apr) Mobile boarding passes (May) New app (Jun)

13 DEVELOP THE RYANAIR OFFER GDS distribution (Mar) Launch family product (Apr) Develop business service (May) New routes, new bases Primary & Secondary airport growth 175 new aircraft = strong traffic growth

14 IMPROVE BRAND & MARKETING Owned, earned, paid media work together Develop brand conversation across EU Tell customers what we stand for More consistent branding Work with the best agencies

15 RYANAIR EFFECT IRELAND 3 bases 6 airports 150 routes 10.8m customers in 2014/15 10,800 jobs (ACI) 500m customer savings p.a. Ireland s No.1 Airline

16 DUBLIN WINTER 14/15 SCHEDULE 7 new routes, 21 others grow 7 New Dublin Routes More Flights on 21 other routes Cologne 2 x daily Lisbon 2 x daily Prague 2 x daily Bucharest 8 x p/week Basel 6 x p/week Nice 6 x p/week Marrakesh 4 x p/week Govt. scraps 3 travel tax from April 2014 London (LGW) 8-10 x daily Birmingham 6-8 x daily Brussels (CRL) 4-6 x daily Barcelona 2-4 x daily Madrid 2-4 x daily Milan (BGY) 2-4 x daily Paris 2-4 x daily Rome (CIA) 2-4 x daily Krakow 12 pw - 2 x daily Riga 12 pw - 2 x daily Berlin 10 pw - 2 x daily Bratislava 10 pw - 2 x daily Budapest 10 pw - 2 x daily Malaga 10 pw - 2 x daily Warsaw 10 pw - 2 x daily Lanzarote 8 pw - 2 x daily Wroclaw 8 to 10 p/week Faro 6 to 8 p/week Fuerteventura 4 to 6 p/week Malta 4 to 6 p/week Rzeszow 4 to 6 p/week

17 RYANAIR EFFECT - STANSTED p.a. 43 based a/c 109 routes 10 year deal 8 NEW winter routes 36 freq increases 2m NEW pass gers 2,000 NEW jobs (ACI) 15.1m pax p.a.

18 STANSTED WINTER 14/15 SCHEDULE 8 NEW ROUTES 8 New Routes 36 Routes More Flights Athens 2 x daily Basel 1 x daily Bucharest 1 x daily Prague 1 x daily Bordeaux 3 x week Perpignan 3 x week Rabat 3 x week Skelleftea 2 x week Barcelona 2 to 4 x daily Budapest 2 to 3 x daily Cork 2 to 3 x daily Lisbon 2 to 3 x daily Madrid 2 to 3 x daily Berlin 9 pw to 2 x daily Bari 4 pw to daily Marrakesh 3 pw to daily Palma 3 pw to daily Salzburg 3 pw to daily Paphos 4 pw to daily Seville 5 pw to daily Tenerife 5 pw to daily Thessaloniki 4 pw to daily

19 SUMMARY 81.5m customers Improving Customer service always getting better Developing offer, brand & marketing = higher loads 8 new bases in grow to 84m c mers New routes & flights in Ire & UK for S 14 Tourism growth in Ire & UK will stimulate jobs 175 new aircraft facilitates growth to 110m p.a.