Artist Promotion Platform
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1 YELLOW & RED MUSIC presents Artist Promotion Platform Yellow & Red Music presents India's premier launch platform for Music Artists to help fresh and budding talent showcase their talent to a wide audience and at the same time maximize their earning potential by tie-up with leading partners of the industry.
2 OUR RELATIONSHIP WITH ARTIST Our relationship with artists is the very essence of our creative vision. Yellow & Red Music has worked with diverse artists, many leading exponents of their genre. In line with our corporate philosophy we pro-actively seek fresh talent and the popularity of our recent albums is a testimony to the our ongoing talent discovery. Some of the people we have worked with in the recent past include: Kumar Sanu, Udit Narayan, Chitra, Kailash Kher, Sunidhi Chauhan, Anup Jalota, Mikha Singh, Jaswinder Narula and many more who, hand-in-hand with Yellow & Red Music, are on way to leave a mark on the highway of Indian music.
3 ARTIST PROMOTION PLATFORM Yellow & Red Music presents India's premier launch platform for Music Artists to help fresh and budding talent showcase their talent to a wide audience. Under the Artist Promotion Platform we propose to develop an online micro-site that acts as a powerful tool to attract and develop your fan base, and create online revenue streams from a variety of sources that Yellow & Red has partnered with over the years. We will promote and distribute your music to all the leading online channels and e-retailers, giving you a large platform to earn the best financial returns on your efforts and your talent. Following are the features of our Artist Promotion Platform: 1. Professional Artist Biography: This include creation of a professionally composed profile of an artist in the following platforms: Y & R Promoted Artist: A separate micro-site on our corporate website YellownRedMusic.com that contains an artist biography, music works that you have been involved with along with details in audio and video formats. Your Profile will be also created on the following popular online platforms to maximize the exposure of your talent. This association will also effectively communicate information and ideas in written and verbal format, and help you build and maintain relationships with prospective both organizations as well as with the audience. Your Albums will be uploaded to our official YouTube Channel on YouTube as well as to our sister concern BollywoodInbox s official YouTube Channel which is a high-traffic Channel and a certified YouTube Partner. Your musical discography will also be included in the Facebook Page of Yellow & Red Music, thereby providing exposure among the Facebook users/audience.
4 ARTIST PROMOTION PLATFORM 2 Online Tie-ups Submission and Listing of your album for online sale at our online partners web portals. Our online partners are among the leading online retailers. They guarantee the maximum exposure for your talent to both online as well as retail audience. 3. Artist Media Kit A professionally designed Print Media Kit that includes a brochure of your biography and details of your works. This Media Kit can be of great use to you for promoting your talent and services at various destinations like Recording Labels, Stage Shows, Trade Shows, Industry Conferences etc.
5 YELLOW & RED MUSIC MANAGEMENT Sujay Dani: A young, vibrant & dynamic enterprenuer, Sujay Dani brings in extensive business experience spanning production and directorial experience since 1996, when India had just one TV channel, the state-owned Doordarshan. A media enthusiast, he has been a prolific Producer in rolling out some memorable TV programmes through his Production Company Dani & Dani Films, including Nazrana, Afsana, Jo Tumko Ho Pasand, Pyar Karo Magar Pyar Se, Aap Ki Pasand, Tarannum. His credits also include Producing the critically acclaimed Tele-film Sankalp, which was based on Hindi Sahetya Samvelan. The constant quest for excellence, relentless efforts and his attitude of a leader made him aware of the tremendous opportunity that the media & entertainment industry offered at the time. His venture Genesis Communications, which is a sister concern of Yellow & Red Music, produces programs for almost all leading Satellite TV channels of India. In a bid to explore global markets and diverse media segments Mr. Dani is keen to incorporate the latest in media technologies like media Streaming, Digital Rights Management (DRM) and M-commerce for Yellow & Red Music. Shahab Allahabadi: With more than a decade of association with Indian Film & Music industry, Shahab Allahabadi is a talented lyricist whose songs have captured the imagination of audience of diverse taste. The prolific poet has to his credit some of the S all time favorite hits like Ali More Agagana (rendered by Shuba Mudgal), a top selling hindi-pop Har Taraf Tera Jalwa with Daler Mehndi, to name a few. Shahab is a life member of Indian Performing Rights Society (IPRS) since the last 10 years. The man brings more than just his talent for words, he is associated with various National and International foras and societies of the Music world. Besides his ability to have his pulse on the entertainment industry and gauging audience reactions, he also has a proclivity for marketing. Combined, these two give him an edge in covering the rapidly growing entertainment industry of India. He has been a key mover in bringing together best artists and composers for various top-selling records. Riyaz Balooch: One of the partners of OneRoof Media, after his post graduation in the field of Marketing from K C College of Management Studies Mumbai started his career into the field of space selling with a company Celebrities Management selling air-time film trailers slots of ETC & Zee Network. Next opportunity was with the company Heights Communication where apart from selling trailer slots also gave his clients overall marketing services, rendering his services for 4 years with Heights Communication next big opportunity for him was to work with Walkwater Media a company headed by Mr. Manmohan Shetty, where he worked as Marketing Manager, marketing films Victory, Rita, Siddharth - The Prisoner, after working for a year with Walkwater Media, he joined hands with famous lyricist Mr. Shahab Allahabadi & Young Entrepreneur Mr. Sujay Dani to try his luck in the field of entrepreneurship, hence forming OneRoof Media.
6 PARTNERS & ASSOCIATES DIGITAL PARTNERS Nokia OVI, Flipkart.com, Naaptol.com, Muzigle.com, Mauj Mobile Telephony Services,, Manoramic.com, IN.com etc. TELECOM PARTNERS INDUSTRY ASSOCIATIONS Yellow & Red is an accredited member of the following industry associations: ŸThe Indian Performing Right Society Limited (IPRS): The representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the sole Authorised Body to issue Licences for usage of Musical Works & Literary Music within India by any person. ŸPhonographic Performance Ltd. (PPL): The Copyright Society in respect of Sound Recordings and is registered with the Government of India. PPL is mainly engaged in Administering the Broadcasting / Telecasting and Public Performance Rights on behalf of over 160 music companies which are its members.
7 GROUP COMPANIES Genesis Communications Genesis Communications is India's first integrated media planner company for the growing genre of Faith & Spirituality based Television content. Founded in 1999, Genesis Communications, during its 12 years journey, has formed partnership with top Satellite Television networks in India. OneRoof Media Integration is the key to survive in the age of today's competitive world; OneRoof Media is established keeping in mind to provide all integrated services related to films (Media Planning, Media Buying, In-film placement, Public Relations, OOH, Outdoor, Events etc) to the producer & production houses under one roof.
8 CONTACT US A-203, Vaibhav Palace, Opp. Mega Mall, New Link Road,Andheri West, Mumbai Tele-Fax: info@yellownredmusic.com For a soft copy of this document please go to
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