MEDIAKIT.

Transcription

1 MEDIAKIT

2 TABLE OF CONTENTS MONETIZING MODERN MARKETING Who We Are BoilerPlate Elevator Pitch Our History Our Name DK Benefits & Services Expected Benefits Value Propositions Proprietary Services Our Approach Content Authority Logos & Colors Logo Usage Tagline & Fonts Color Palette Thought Leadership Bios Douglas Karr Jenn Lisak Bryant Tutterow Media Contact Info

3 WHO WE ARE

4 BoilerPlate DK NEW MEDIA is a measured marketing agency specializing in strategic marketing, content strategies, social media marketing and search engine optimization. Headquartered in Indianapolis, Indiana, DK NEW MEDIA monetizes modern marketing activities for technology and e-commerce companies. DK NEW MEDIA s strategies have directly contributed to our client s revenue streams by millions of dollars each year.

5 ElevatorPitch DK NEW MEDIA is a measured marketing agency specializing in strategic marketing, content strategies, social media marketing and search engine optimization.

6 OurVision To become the measured marketing agency of choice for technology and e-commerce organizations

7 OUR HISTORY DK NEW MEDIA is an measured marketing agency founded by Douglas Karr. Since being honorably discharged from the United States Navy in 1992, he worked throughout the newspaper, direct mail and Internet industries on the analysis, strategy, deployment and execution of measurable marketing strategies. In 2009, he established DK NEW MEDIA because his advice was in such demand. We have the opportunity to work with a multitude of brands and companies to improve the performance of their online marketing efforts. These companies include GoDaddy, Angie's List, the Indianapolis Colts, Webtrends, Delta Faucet, ExactTarget, vision, Delivra, Francisco Partners, Masco, Mindjet and many more. DK NEW MEDIA positions itself as an agency of choice by aligning cross-channel marketing services with measurable results. We have assembled the necessary teams to monetize content marketing, site and application development, social media marketing, search engine optimization, mobile marketing, pay-per-click advertising, and ecommerce. MONETIZING MODERN MARKETING The MarketingTechBlog.com is a key differentiator for DK NEW MEDIA providing our technology & e-commerce clients with access to an engaged audience delivering repeatable lead generation opportunities.

8 OUR NAME DK NEW MEDIA DK NEW MEDIA comes from our founder, Douglas Karr, and we consistently strive to be on the cutting edge of the marketing tech world. We know what tools, resources and technology works, what is just a fad, and what companies should stay away from. Through our proprietary and partnered solutions, we offer the very best in marketing technology and have the teams to execute what needs to get done. DK NEW MEDIA should always be set in uppercase letters, just like our logo. MONETIZING MODERN MARKETING

9 BENEFITS & SERVICES

10 EXPECTED BENEFITS DK NEW MEDIA helps clients: Align relevant brand, product and sales messaging with cross-channel marketing plans Source new technology and tools best equipped to deliver business expectations Attract new buyers through authoritative content marketing strategies built upon market understanding and predictive analysis Increase sales conversion through smart marketing activities that maximize ROI MONETIZING MODERN MARKETING Boost long-term engagement through the MarketingTechBlog.com and its 200k+ subscribers

11 VALUE PROPOSITIONS DK NEW MEDIA delivers: Monetized Modern Marketing: We are on the cutting-edge, identifying tools, resources and technologies providing great ROI for clients with strategies generating hundreds of millions of dollars in revenue. Industry Expertise: Our differentiator is technology expertise with a unique position to deliver value from our understanding and involvement in the space. We have directed both product and marketing strategies for dozens of tech firms internationally including start-ups eventually selling for nearly $3B to-date. MONETIZING MODERN MARKETING Measured Marketing Results: Client Spotlight - We manage a full site architecture (2M+ pages) optimized for local search results across the United States with 400k+ keyword combinations and segmentation by brand, geography and topic leading to 528% growth in SEO traffic since the origination of our contract with revenue increasing 58% Year over Year while Cost per Acquisition is down 27.8%

12 PROPRIETARYSERVICES Strategic Marketing: Brand Positioning, Messaging & Market Understanding Product/Service Marketing Strategic Marketing as a Service Measured Marketing: High-Performance Websites with Robust Analytics Reporting Technology Selection Conversion Optimization Content Marketing: MONETIZING MODERN MARKETING Content Development Content Promotion Content Authority

13 Our Approach Content Marketing Media Relations, Promotion & Audience Management Reputation Management Measured Marketing Advertising & Demand Generation Marketing Strategy & Leadership Brand Messaging Product Market Understanding Product Marketing Persona & Experience Management Sales Support

14 CONTENT AUTHORITY: EARNED MEDIA Brand Engagement Measured Marketing Product Enablement Market Understanding PAID MEDIA SHARED MEDIA Engaging Content Trustworthy Content Optimized Content Shareable Content OWNED MEDIA

15 PREMIUM MIXED-MEDIA CONTENT: INFOGRAPHICS WHITEPAPERS VIDEOS

16 LOGOS & COLORS

17 MONETIZING MODERN MARKETING LOGO USAGE

18 TAGLINE & FONTS Our Tagline: Monetizing Modern Marketing Our Fonts: Headline: Eurostile Content: Euphemia

19 COLOR PALETTE Primary Colors DK Dark Blue R14 / G20 / B44 C92 / M84 / Y51 / K6 HEX #0E142C6 DK Medium Blue R30 / G94 / B171 C91 / M67 / Y0 / K0 HEX #1E5EAB DK Light Blue R22 / G130 / B190 C82 / M40 / Y4 / K0 HEX #1682BE DK White R255 / G255 / B255 C0 / M0 / Y0 / K0 HEX #ffffff Secondary Colors DK Green R0 / G176 / B149 C78 / M4 / Y53 / K0 HEX #00B095 Tertiary Colors DK Light Orange R247 / G147 / B29 C0 / M50 / Y99 / K0 HEX #F7931D DK Orange R240 / G90 / B34 C0 / M80 / Y98 / K0 HEX #F05A22 DK Red R237 / G65 / B55 C1 / M90 / Y85 / K0 HEX #ED4137 MONETIZING MODERN MARKETING DK Dark Gray R48 / G50 / B51 C71 / M63 / Y62 / K59 HEX # DK Medium Grey R71 / G75 / B76 C68 / M58 / Y57 / K38 HEX #474b4c DK Light Grey R199 / G206 / B209 C21 / M13 / Y13 / K0 HEX #C7CED1

20 THOUGHT LEADERSHIP

21 DouglasKarr Expertise: Marketing Technology, SEO, Social Media and Conversion Optimization LinkedIn: Biography Douglas is the founder of the Marketing technology Blog, Author of Corporate Blogging for Dummies, and has been a key player in the launching of several marketing and technology-related companies. He speaks internationally on online marketing. Douglas is a proud Navy Veteran, serving honorably in Desert Shield and Desert Storm. His Agency is a certified Veteran-owned Small Business.

22 JennLisak Expertise: Content Marketing, Campaign Management & Client Success LinkedIn: Biography Jenn is the Vice President and Content Strategist for DK New Media. She manages the agency functions of the company, directs client strategy and coordinates resources to assist our clients in their marketing efforts. Jenn is an accomplished content marketer and her client work has driven millions of dollars in direct revenue. She was in Class 3 of IndyHub's 1828 project (a young leader's group), on the Connectivity committee for Plan2020 (Indianapolis' bicentennial plan) and the co-president of the 1816 Associate Board for the Indiana State Museum.

23 BryantTutterow Expertise: Marketing Strategy, Demand Generation, Product & Brand Management LinkedIn: Biography Bryant brings over 18 years of business acumen to DK New Media focused on strategic marketing and e-commerce. He has over a decade of P & L responsibility, leading in-house marketing organizations at Fortune 500 companies and built three separate marketing departments from the ground up into world-class teams of as many as 14 people. As the Chief Marketing Officer for DK New Media, he provides overall strategic direction for marketing and e-commerce while leading business development of all strategic advisory and measured marketing services.

24 MEDIA CONTACT MediaRelations: Greta Snell, Dittoe Public Relations Phone: x29 BrandUsage: Jenn Lisak, DK NEW MEDIA ProposalRequests: Bryant Tutterow, DK NEW MEDIA MONETIZING MODERN MARKETING