Maintaining a Search-Engine-Optimized Website
|
|
- Winfred Kelley
- 8 years ago
- Views:
Transcription
1 Maintaining a Search-Engine-Optimized Website A White Paper From Kaszas Marketing Copyright 2010, Kaszas Marketing Inc. All rights reserved. Please request our written permission before reproducing all or part of this document.
2 Maintaining a Search-Engine-Optimized Website Placing in the top 10 of an Internet search results page can lead directly to increased site traffic, additional revenue opportunities, and enhanced customer relations all without having to cut into the advertising budget. For this reason, many website owners look to optimize their sites through search, either by assigning in-house staff to research and apply search engine optimization (SEO) best practices, or by engaging a third-party SEO expert. Performing initial keyword research and ensuring that the content of a site is architected to support SEO best practices is the first critical step in optimizing a site. However, this is not a set-and-forget activity ongoing work is required to maintain and/or improve a positive placement. A first-page ranking today does not guarantee a first-page ranking six months from now, and securing a place near the top of one search engine does not necessarily guarantee a successful search ranking with other engines. Proper website optimization requires both a solid initial platform and ongoing maintenance. When integrated into the routine maintenance cycle of your website, the following tips will help to maximize the visibility of your optimized website. 1. Understand the search engine environment Competition for the top spots on search engine results pages causes those placements to change routinely. Search engines also periodically update the manner in which they index sites and pages. To stay in the hunt, it pays to keep abreast of all changes in the search engine arena no small task. Because rankings are not static, it is important to check your site s performance on important keywords every three to six months (and more frequently if you re operating in a high volume search market like real estate or commodity electronics). If your rankings begin to drop, take another look at your SEO strategy, update your keyword research, and follow the SEOmaintenance suggestions provided in this paper. Companies that perform proper initial keyword research, optimize their websites for search and integrate SEO best practices into the routine maintenance cycle of their websites can dramatically outperform competitors who simply set-and-forget their sites. You may also wish to stay up to-date on search engine algorithm trends and best practices by subscribing to a monthly newsletter such as Search Engine Watch: or by maintaining a working relationship with a search engine optimization expert that stays abreast of industry news and search engine practices. 2/11
3 2. Be on the lookout for new keywords Even if you have worked with a search engine optimization expert to generate a list of optimum keywords, it is important to evaluate those keywords on a regular basis. Over time, your products and services may change and your keywords should follow suit. Likewise, over time your market may change in subtle or disruptive ways that will affect the way in which people search for offerings like yours. New industry buzzwords and trends can appear and disappear. The companies that are well-ranked for relevant, popular new terms can reap the spoils of new search habits, but there is no benefit to being well ranked on a term that is no longer searched or even a brand-new term that is all the rage but which consumers are not actually using yet in their searches. Tools like Google Trends: and Google Insight: can show you the latest search trends and the search volumes for particular keywords over time. Figure 1: Google Trends Figure 2: Google Insight for Search Kaszas Marketing Inc. White Paper: Maintaining a Search-Optimized Website 3/11
4 Use these tools regularly to track the latest keyword trends and ensure that the keywords used in your web content, metadata, internal and external links match those currently being searched by prospective visitors. 3. Harvest your website statistics If you don t currently assess your website s traffic statistics on a regular basis, here is a good reason to start. It will enhance your keyword assessment in number two (2) above and can also give you insight into potential flaws in your online presentation. For example, your web traffic statistics can tell you the search terms and phrases that people arriving at your site through a search engine have used to find you. The statistic will be called something like Top Search Terms. A good statistics program (Google Analytics is a powerful (and free) website analytics tool) will let you track the performance of keywords over a period of time. This can help you determine whether the keywords on which you have focused your optimization efforts are actually bringing people to your website. It will also tell you which keywords are on the rise and which are falling in importance in terms of brining visitors to your site. If your optimal keywords are not appearing among the ten to twenty most popular keywords bringing visitors to your website, you will likely need to follow the maintenance steps outlined in this report to further optimize your website. 4. Continue to get the word out Google and other search engines enhance their indexing algorithms based on a variety of on- and off-page factors. For this reason, it makes sense to understand how to use link popularity, page reputation and page importance to your advantage. Link Popularity Link Popularity is a score assigned to a web page based on the number of incoming links pointing to that page. In general, the more incoming links the better but these links must be relevant to your website/industry content. A website will be ranked more highly in search results if a large number of other highly-ranked websites point to it. Always be on the lookout for relevant sites that can offer a link back to your site. Avoid link farms and other paid programs that promise dozens (or hundreds) of links as search engines are wise to incoming link tricks and can penalize your site for using them. A good search engine optimization firm can analyze your incoming links, those of your competitors and recommend appropriate websites on which you can request additional links. 4/11
5 Page Reputation Page Reputation is a score based on what links on other websites are saying about your page. When a third-party page links to your website, the words contained in the hyperlink can contribute to the ranking that your page will receive by search engines. The keywords in these incoming links tell search engines what your site is about. If these incoming links to your website contain important keywords, your site stands a better chance of being highly ranked on those keywords. When seeking external links, be sure to provide third party websites with standard link text that includes your important keywords. Section 4 of this paper provides additional information this important step. Page Importance Page Importance is also referred to as PageRank due to the fact that Google produces a rating of pages by the same name. Google s PageRank rating has become an industry standard. Google provides a free tool to measure PageRank at: Tips and Tricks Use the following tips to continually enhance link popularity, page reputation and page importance: Introduce Pull Mechanisms Introducing pull tactics that drive traffic to your web site may be part of an overall marketing communications campaign, but it can also boost your search engine performance. Here are some things you can do to pull relevant traffic to your web site: Key your Internet ads (banner ads, pay-per-click ads, etc.) to compelling offers that you make available on your website, such as white papers and coupons. While you re at it, set up a brief information form to gather and qualify key lead information from those interested visitors. Try to limit this to three questions/form fields. Make your site a trusted go-to source for information within your industry or particular niche. Including a resource-rich library of white papers, presentations, rules-of-thumb and other useful knowledge encourages traffic to return to your site, and causes visitors to recommend your site to others. This activity can positively impact your site s importance, reputation and popularity. Optimize your press releases and other news with your top keywords this can become important content on your website and on third-party websites that pick up your news. A common mistake is to post your press releases as PDF files only, or as third-party URLs only. Instead, show your news as pages of html text with associated links to accompany the story. When copyright issues arise, Kaszas Marketing Inc. White Paper: Maintaining a Search-Optimized Website 5/11
6 provide the title and a short summary of a news story along with a link to the copyright holder s URL. Always use a unique tracking URL to identify the source of traffic arriving from particular Internet ads. A tracking URL can be created simply by adding?keyword to the URL to which an online ad is linked. (Where keyword is a unique identifier that you will recognize as meaningful). The URL will show up in your web site statistics and tells you how many times that particular ad was hit. Your tracking URL will look something like this: (if you are directing them to your homepage), or perhaps: (if you are directing them to another page on your site). Advertise your web address everywhere on your business cards, brochures, print ads, tradeshow booth, directory listings, yellow page ad, in your telephone greeting, etc. Establish a Reciprocal Link Strategy & Policy Reciprocal links links from external web sites to your own help to increase site traffic and maintain a good search engine ranking. To enhance page reputation, establish a reciprocal link policy that includes parameters, because not EVERY reciprocal link is good one for your brand. By linking to third-party websites, you are implicitly telling the public of your alliance or approval of that website or company. And, simply including links to everything and everyone devalues the meaningful affiliations that you have. Therefore, your reciprocal link policy needs to incorporate two key components: i) A policy that defines what companies and other sites you will link to, and under what circumstances. This can be as short as one sentence, or longer. It will help protect your brand and, if put in writing, can help you to say no to certain requests you may receive for reciprocal linking. This policy can be used as a tool to enhance other programs. One example is to define, in writing, which partners you will promote on your website. If you have a partnership program that defines three tiers of partners, you may choose to link to only the top two tiers. This allows you to place extra value on top performers at the same time as you encourage partners to achieve more. ii) Standardized link text that incorporates your primary keywords and phrases. This should be provided for use by third parties that are linking to your site. Sending them only your logo is NOT enough. Start by taking a look at your standard elevator pitch, also known as a boilerplate or tombstone (the blurb that you include at the end of a press release). Now follow these steps: 6/11
7 1. Shorten it to 20 words 2. Count the number of key search terms included in those 20 words 3. Boost the number of key search terms in the boilerplate to 3-5 This will become your online pitch. Incorporate it into your web site metadata, online directory listings, and other relevant instances of your online pitch. Once your policy is in place, ask your business partners and other relevant web site owners within your industry if there is a place to include a link to your site in their own. Expect to return the favor that s why it s called reciprocal. As for where to locate reciprocal links on your site that enhances, rather than dilutes, your brand, try these: In a Resources section of your web site. Among the brochures and white papers, include a section of links. The criterion for making it onto this page is that the link must be of interest to your audience. On a Partners page. Reciprocal links can become part of your Partner Program benefits, for example. On your home page save this prime real estate for links to events at which you will be exhibiting, new partner announcements and other important news specific to your company. Refrain from cluttering your home page with links of questionable valuable to your brand or interest to your audience. In Products pages, where relevant. For example, if you have product partners such as a value-added reseller that includes your product in a solution it sells it may be logical and convenient for web users if you include this information and a link on the product s page. Create External Online Real Estate & Broadcast Your Content The emergence of online video sharing and social media websites gives organizations the opportunity to create additional external content that points back to their websites. By creating a YouTube channel, a LinkedIn company or group, a blog, a Twitter Facebook account, etc. you can broadcast your content and messages, and participate in social media conversations of relevance. This activity drives awareness, additional traffic to your website, and increase your chance of being found in an online search. The emergence of online video sharing and social media websites gives organizations the opportunity to create additional external content that points back to their websites. Increasingly, search engines including Google are factoring in social media interactions to their algorithms that determine what websites will be displayed in search Kaszas Marketing Inc. White Paper: Maintaining a Search-Optimized Website 7/11
8 results. Videos, social media accounts and microsites are also indexed by search engines. If your organization posts a video on YouTube and tags it with relevant keywords, that video can appear in organic Google results. In the same fashion, if your organization creates a microsite or a blog post about a certain topic, that site or article can appear in a search result giving searchers additional opportunities to find out about your organization. Moreover, Today s web users don t always use a search engine like Google to find what they are looking for they may perform a search within YouTube or within Twitter, for example. If your organization has a YouTube channel and has properly tagged its videos with important keywords, for example, a user may find your organization directly from a YouTube search. By housing information in areas outside of your website, you can improve your chances of being found in an online search and drive new, additional traffic to your site. 5. Continually update your web content Of all the steps outlined in this paper, continual updates of your web content (including both the content on your website as well as that on external online properties) will likely have the most SEO impact. Frequent, high-quality updates keep your site fresh in the eyes of search engine spiders, making it much easier to maintain and improve your current ranking. This activity should include updates to both the metadata and actual HTML page content: Modify the contents of your keyword metatags as the content of your pages change. Re-evaluate your keywords periodically to make sure they reflect current industry usage and buzzwords. Update your web page content (keywords and content generally) to ensure your site remains current and relevant. We examined the performance of six client websites that Proof Point we optimized. The best-performing sites have proven to be those that continually update their web content and follow the post-launch SEO best practices outlined in this paper. To measure client performance, we examined each client s rankings on important keywords about six months after the initial SEO project s launch. We then compared those keyword rankings to rankings we recorded before the site was optimized. 8/11
9 While the degree of improvement varied from client to client, those that performed specific post-launch SEO activities fared much better than those who simply launched the initial keyword and content optimization work with no subsequent effort. Of the six clients we examined, one implemented our SEO research on its own, two engaged Kaszas to optimize the website, and three engaged Kaszas or another professional to optimize and maintain the website. Details of our findings follow: Optimization Findings Five of the clients we examined saw improvements in their search engine rankings and one client saw virtually no change. The degree to which the rankings improved, however, differed dramatically: Methodology In-house implementation (one client) Professional implementation (two clients) Professional implementation + ongoing maintenance (three clients) Search Rank Improvements (# of improved keyword rankings) including thirteen #1 rankings The ongoing maintenance activities performed by the best-performing clients included the regular creation of new, optimized, web content, newsletters and link requests from relevant third-party websites and partners. Ask us for a more detailed account of the performance of these clients and the optimized work performed by Kaszas and its partners. 6. Keyword Optimized Domain Names You have likely heard of organizations purchasing multiple domain names with important keywords in them, and pointing those domain names to their primary website. For example, the domains and can be purchased and configured to all lead the visitor to While this is a legitimate optimization tactic, it must be done correctly, because search engines will penalize websites that appear to be spamming them with the same content. If you can purchase keyword-rich domain names, you should point them to your primary domain in one of two ways: Kaszas Marketing Inc. White Paper: Maintaining a Search-Optimized Website 9/11
10 1. Ideally, each domain you purchase should be hosted and have relevant content. Create small websites (or microsites ) for each domain name, with well written, optimized content that points readers back to the primary domain. 2. Alternatively, a 301 redirect page can be used, telling the visitor (and search engines) that a website has been permanently moved to a new address. More information on 301 redirects can be found here: 7. Examine your rankings every six months While it takes effort to maintain an optimized website, measuring the results of your efforts is simple. We recommend that you evaluate your rakings on your most important keywords at least twice per year. The simplest way to do this is to enter the keywords into a search engine and note their position. If your company sells to multiple countries, be sure to use the national search engines used in the country of interest (i.e. Google.ca in Canada, Google.com in the U.S.) Keyword trends and visitor search habits provide a real-time look into the mind of your mass target audience and provide you with concrete examples of user behavior and thought patterns.. By tracking your rankings over time, you can identify which keywords are moving in a positive direction, which are stable, and which are sliding lower in search rankings. This knowledge can give direction to your maintenance efforts by identifying the particular keywords on which to focus. 8. Leverage SEO knowledge throughout your marketing efforts A solid SEO foundation and maintenance plan can not only improve your search rankings, it can also positively impact other marketing endeavours. Knowledge of the latest keyword trends, for example, can aid pay-per-click advertising campaigns by helping you bid on the most popular or newest keywords. You can also positively affect your social media strategies by honing in on trending topics and devising targeted campaigns that will, in turn, bring more traffic to your site and boost your SEO efforts. Keyword trends and visitor search habits provide a real-time look into the mind of your mass target audience and provide you with concrete examples of user behavior and thought patterns. This activity can be referenced in marketing decisions and help to settle difficult decisions about positioning, website design/content and marketing campaigns that might otherwise be opinion-driven. Moreover, SEO maintenance provides a timely and helpful reminder to refresh and update web content that would otherwise languish and become stale. In evaluating your 10/11
11 content, you may discover and address gaps between your online image and your current positioning or product/service offerings. Conclusion While a proper SEO foundation is important, it is simply the first step in the optimization of a website. Companies that perform proper initial keyword research, optimize their websites for search and integrate SEO best practices into the routine maintenance cycle of their websites can dramatically outperform competitors who simply set-and-forget their sites. Enlist the Professionals To maintain your SEO campaign and ensure that it achieves the desired results, consider enlisting the help of a professional. Kaszas Marketing and its web partners can assist you in developing and maintaining a search engine optimized website. Contact us today! About Kaszas Marketing An investment in marketing should yield long-term results. At Kaszas Communications, we have the proven methodology, the objective business model, and the expertise to deliver pitch-perfect, lasting marketing strategies. Find out why you ll love us: (613) Kaszas Marketing Inc. White Paper: Maintaining a Search-Optimized Website 11/11
Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationSEO Services. Climb up the Search Engine Ladder
SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while
More informationWSI White Paper. Prepared by: Ryan Dinelle Search Marketing Strategist, WSI
How Google New Place Search Feature Impacts Your Business WSI White Paper Prepared by: Ryan Dinelle Search Marketing Strategist, WSI Introduction As many of us are already aware, Google is constantly in
More informationSearch Engine Optimization (SEO) & Digital Marketing Services Details
Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More information[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
More informationPutting SEO and Marketing PR to Work for Your Business
Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all
More informationThe Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com
The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationAbout the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP
About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More informationSearch Engine Optimization
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationOnline Reputation Management Services
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
More informationSEO Guide for Front Page Ranking
SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are
More informationTHANK YOU. Mia Araminta,
THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationPROPOSAL & COST ANALYSIS
PROPOSAL & COST ANALYSIS Dr. Badhwar Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have
More informationIs your business reaching its digital marketing potential?
10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,
More information1. Introduction to SEO (Search Engine Optimization)
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationSearch Engine Optimisation (SEO) Guide
Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationAn Introduction to Digital, Traditional and Interactive Marketing Trends for 2014
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationSearch Engine Optimisation (SEO)
WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search
More informationGenerating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING
Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationsupercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now
tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy
More informationWhy SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
More informationSearch Engine Optimization
Search Engine Optimization The Basic Facts Every Small Business Owner Should Know RICK EISENBART Contents 1. Introduction - Why Should You Care About SEO?...1 2. Search Engine Optimization Defined...3
More informationDIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationTo learn more about Search Engine Optimization and its role in Internet marketing, view our short video series at: www.youtube.
Search Engine Optimization February 2013 Search Engine Optimization, or SEO, is the process of tuning your website so that it appears high in search engine results, increasing relevant traffic to your
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationHow to Drive More Traffic to Your Event Website
Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker
More information5 Tips to Turn Your Website into a Marketing Machine
Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationAn E-Book on Web Consultancy & Website Promotion Services
An E-Book on Web Consultancy & Website Promotion Services 1 INFLUX WEB TECHNOLOGIES TABLE OF CONTENT Best Web Consultancy... Page 3 Leading Search Engine Optimization Company. Page 4 Website Promotion
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationSEO Analysis Guide CreatorSEO easy to use SEO tools
CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationSEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.
SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate
More informationSearch Engine Optimization 101
Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization (SEO) is the process of maximizing opportunities, both on your website and off, to move your site higher in organic
More informationSearch Engine Marketing and SEO
Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationMarketing for Small Businesses on LinkedIn
Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups
More informationYour Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME
WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationTips for cost effective marketing in a recession (or at any other time)
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
More informationAbout 0 to 60 Marketing
About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationMarketing. Marketing Your Business. The Ground Work
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
More informationSEO PRESS RELEASES. and. How to Drive Search Visibility While Following Google Best Practices
SEO and PRESS RELEASES How to Drive Search Visibility While Following Google Best Practices 1 INTRODUCTION Press releases are an important way for organizations of all sizes to build buzz and attract customers
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationMetatags, Keywords, Links
Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having
More informationSEO: What is it and Why is it Important?
SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationMARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist
MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationHOW SOCIAL MEDIA IMPACTS SEO? a publication by
HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the
More informationThis white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools
Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get
More informationLocal Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
More informationHEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com
2016 HEALTHCARE MARKETING TRENDS IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE To continue to thrive in the competitive marketplace, you need to employ every tool at your command. Your current
More informationSocial Media and Content Marketing. A Guide for B2B Marketing Managers
Social Media and Content Marketing. A Guide for B2B Marketing Managers Social media and content marketing. A guide for B2B marketing managers On the Internet, marketing trends come and go faster than ever.
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationSearch Engine Marketing Overview LOCAL SEM PROCESS
Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click
More informationGet More Hits to Your Website
Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationOwning the Google Results Page...
Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................
More informationBlog Your Way to Success: A Company-Wide Blogging Program
Blog Your Way to Success: A Company-Wide Blogging Program BROUGHT TO YOU BY: B2B BRAND STRATEGISTS BRINGING IT ALL TOGETHER Blog Your Way to Success: A Company-Wide Blogging Program Are you in B2B? Do
More informationSOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationThe CBD Guide to Search Optimization. market what s meaningful
market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines
More informationFive Steps to Optimizing an ecommerce Site for Search Engines
Five Steps to Optimizing an ecommerce Site for Search Engines A Systematic Approach to Implementing SEO on an ecommerce Website Whitepaper Written By: Tom Kuthy, Search Engine Optimization Expert, WSI
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More information1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.
1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500
More informationONLINE ADVERTISING (SEO / SEM & SOCIAL)
ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
More informationSEO Strategies, Tips and Tricks for Website Owners
SEO Strategies, Tips and Tricks for Website Owners High Priority: Unique content Including unique content is one of the most important strategies for good Search Engine rankings. Your content is the heart
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationSEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By
SEO Search Engine Optimization ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain
More information