MKTG 332 A Public Relations
|
|
- Garry Sims
- 7 years ago
- Views:
Transcription
1 Columbia College Online Campus P a g e 1 MKTG 332 A Public Relations Spring Session March 21 May 14, 2016 Course Description Textbooks Policies, strategies, and procedures available to an enterprise in establishing and controlling its communications with its many publics. Prerequisite: MGMT 254 or ENGL 204 and MKTG 310 Proctored Exams: None Seitel, F. (2014). The Practice of Public Relations (12th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN 13: Textbooks for the course may be ordered from MBS Direct. You can order online at (be sure to select Online Education rather than your home campus before selecting your class) by phone at For additional information about the bookstore, visit Course Overview Material in this course is presented from a historical, ethical, legal and organizational perspective. This will ensure that the student develops an understanding of the process of Public Relations. Upon successful completion of this course, the student should understand the role of public relations, how to communicate with an organization s many publics, the ethical responsibilities of the public relations professional and the components of public relation material.
2 Columbia College Online Campus P a g e 2 Technology Requirements Participation in this course will require the basic technology for all online classes at Columbia College: A computer with reliable Internet access, a web browser, Acrobat Reader, Microsoft Office or another word processor such as Open Office. You can find more details about standard technical requirements for our courses on our site. Course Objectives To define public relations and distinguish public relations from other management functions. To explain how public relations evolved in the United States. To describe the activities of public relations. To identify an organization s key publics or target audiences. To describe and apply the public relations process. To describe the various contexts for public relations. To understand the legal and ethical frameworks when solving public relations problems. Measurable Learning Outcomes Create public relations materials such as press releases, reports, brochures, websites, etc., through written and oral presentations. Explain the role that technology plays in public relations activities within an organization. Explain public relations in relation to persuasion, public opinion and law. Critique the importance of ethics and professionalism to the public relations profession. Explain the nature of the public relations function in relation to the marketing and management functions. Grading Grading Scale GRADE POINTS PERCENT A B C D F Grade Weights ASSIGNMENT POINTS PERCENT Discussions % Dropbox Assignments % Quizzes - various % Final Exam % TOTAL Schedule of Due Dates WEEK ASSIGNMENT POINTS DUE DATE 1 Week 1 Quiz (Chapters 1, 2) 20 Sunday
3 Columbia College Online Campus P a g e Week 2 Quiz (Chapters 3, 4, 5) 30 Sunday Week 3 Quiz (Chapters 6, 7, 8) 30 Sunday Week 4 Quiz (Chapters 9, 10) 20 Sunday Week 5 Quiz (Chapters 11, 12, 13) 30 Sunday Week 6 Quiz (Chapters 14, 15) 20 Sunday Week 7 Quiz (Chapters 16, 17) 20 Sunday Discussion 2 10 Saturday Final Exam 100 Saturday Total 590 Assignment Overview Reading assignments: Complete the weekly assigned readings before participating in Discussion or completing your Dropbox assignment so that you can bring your new knowledge to bear in the week s assignments. It is also important to read the assignment prior to taking the weekly quiz. The quizzes are based on those assigned reading. Discussions: Participation in online discussions must take place within the week they are posted, and by the deadline posted. The first discussion posting each week is due by Wednesday, at midnight (CT) [this includes responding to other students] and the second is due by Sunday, at midnight (CT) [this includes responding to other students]. There is an EXCEPTION to this in Week 8; the final discussion is due by SATURDAY at midnight (CT). Late discussion responses receive no credit. Each student is expected to respond to discussions with an in-depth answer, and must respond to two other learners to receive full credit for each discussion.
4 Columbia College Online Campus P a g e 4 A change in format to the discussion board postings has been implemented for this class. You must post your own discussion response before you are given access to read and reply to other messages posted by classmates. This encourages original thought without influence from other existing messages. Students will be able to see the number of unread messages in the updates widget and on the main discussion page, but when you access the topic the following message appears: You must compose a message before you can view or reply to other messages in this topic. Any boxes opened and not completed (to get around the system) will receive an automatic deduction for that discussion board post grade. If you do have a system error contact me ASAP. Additionally, some threads do not use this feature as it is helpful for students to view other s posts. Dropbox assignments: Papers submitted to the Dropbox must be prepared in MS Word. This method preserves their formatting. Many students like to use Wikipedia as a source for their papers. I will not accept this as a reference source due to the fact that Wikipedia can be edited at will by anyone viewing the site. Wikipedia doesn't claim that their articles are truthful, and the ISP used to post the article has explicit legal protection, since ISPs are not considered "publishers." Remember references used need to be valid and relevant for undergraduate and graduate level work. Quizzes: Weekly quizzes correspond with the assigned chapter readings, they are given weekly and only available the week assigned. Weekly quizzes will be a combination of T/F and multiple-choice questions based on the weekly reading assignments. The number of questions in the quiz will vary weekly depending on how many chapters the student was assigned. Usually 10 questions per chapter, worth 1 point each. Final Exam: This is a multiple-choice test that must be completed by Saturday of Week 8 at 11 p.m. (CT). The final exam covers the entire textbook; some questions will be repetitive from your weekly quizzes. No late exams will be accepted. I only have a short time to turn grades in! Course Schedule Week 1 Defining Public Relations and Exploring the History of PR Readings: Chapters 1 and 2 1. What are public relations and how does it differ from organizations marketing activities? This should be in your own words and not a one or two sentence quotation from the textbook. Tell us about your organization. What does it do in terms of Public Relations activities? Do you have a PR Department? Provide some of those PR activities that are listed on the company web site if the company is smaller please share what activities they do (minus the web link). Post by midnight (CT) Wednesday. 2. In this week's discussion, we will discuss the history of public relations and the impact it has on the profession today. Read the case study at the end of chapter two (pg ) "The Tylenol Murders" and answer questions; 1 7 following the case study. Post your in-depth responses in the appropriate by midnight (CT) Sunday. All students must respond to questions the week they are assigned. You must also respond to two other learners comments. No credit will be given for responses after the deadline (listed in the discussion); full credit will not be given if you do not engage others in discussion. 1. Introductions and becoming familiar with our web based course. Introduce yourself in the "Introductions" discussion. Please give us more than your name. Include your profession,
5 Columbia College Online Campus P a g e 5 hobbies, interest in public relations, and any other information that can help us get to know you. Post by midnight (CT) Wednesday. (no points) 2. Academic honesty - During this course you will be required to write and submit weekly drop box assignments. In this topic we will discuss Academic Honesty and Plagiarism. There is a section in the syllabus that addresses Academic Honesty. In this discussion (in your own words) please explain what plagiarism is and feel free to defend what it is not! Post your response by midnight Sunday CT. (no points) Dropbox Assignment: Read the case study BP s Loose Lips Sink Credibility Ship beginning on page 18 of your textbook. Then answer questions 1, 2 and 3, this should be two pages or more in length. Be sure to include any references (APA formatted) you found while researching your responses. Place your assignment in the Dropbox by midnight (CT) Wednesday. Quiz: During week 1 click on the Quizzes section of the toolbar and take the quiz entitled Week 1 Quiz. Weekly quizzes will be a combination of T/F and multiple-choice questions based on the weekly reading assignments. The number of questions in the quiz will vary weekly depending on how many chapters the student was assigned. The quiz is timed and due before midnight (CT) on the Sunday, ending the week. Week 2 The Role of Communication, Public Opinion and Management Readings: Chapters 3, 4 and 5 : 1. This week we examine the communication process, a key concept in the public relations industry. After reading chapter 3 pick a company that you are familiar with (it helps the discussions if others are also familiar with your chosen company). Discuss this organization in terms of their communication process. Talk about their goals of communication, the message(s) they are sending, how they understand the impact of stereotypes, symbols, and semantics in their message. Which media sources do they use and finally discuss how they obtain feedback from the public. You need to provide an in-depth response, and be sure to cite the references you used in your research of this organization. Post your responses by midnight (CT) on Wednesday 2. Read the Case Study: The Rise and Fall and Rise of Queen Martha beginning on page 78 of your textbook. Then discuss questions 1, 2, 3, and 5. Provide significant and detailed analysis of each of the questions, and provide reference support of your information. Post your responses by midnight CT Dropbox Assignment: Chapter 5 discusses the management function of Public Relations and the importance of creating a public relations plan. For this assignment you need to research a company that you are familiar with (you cannot use one that you have previously used this session). Create an outline of the Public Relations Plan. Review the information provided in the week 2 content section then follow the Activating the Public Relations Campaign beginning on page 88 of your textbook. This is not just an overview, but must be specific with research, goals (including measureable objectives), specific target audience (or several target audiences), an action plan, and an evaluation section indicating how success or failure of the plan will be determined. This assignment is due by midnight (CT) on Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 2 Quiz. This is due by midnight (CT) Week 3 Ethics, Law and Research Readings: Chapters 6, 7 and 8
6 Columbia College Online Campus P a g e 6 1. Begin the discussion by defining ethics. Discuss both business ethics and societal and/or personal ethics. Then research a company with strong ethical values including stated commitment and actions to being socially responsible. Some would consider this organization to be a fairy tale company (Non-profits don t count for this assignment). Research that organization then discuss the organization that you have selected in terms of: 1). Effectiveness provide examples that the company is meeting goals of being socially responsible, 2). Solid ethical practices all units of the organizations are ethical not just one unit show-cased on the company web site, 3). The company is a leader in their ethical endeavors. Be sure to provide solid reference support for your organization and detailed evidence of their ethical and socially responsible behaviors. Post your responses by midnight (CT) on Wednesday. 2. Read the PR Ethics Mini-Case on page 135: Fall from Grace which discusses TV personality Nancy Grace. Then respond to the two questions following the case. Support your views. Post your responses by midnight (CT) Dropbox Assignment: Read the case study Researching a Position for Alan Louis General at the end of chapter 8. Provide an in-depth response to the five questions following the case. Use material from the chapter readings and additional reference support for your responses. In other words fully explain what your communication strategy for this hospital would be and why you choose to implement your specific plans (support it). This is due by midnight (CT) on Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 3 Quiz. This is due by midnight (CT) Week 4 The Media and Social Media Readings: Chapters 9 and Chapter 9 of your reading focuses on the various publics within Public Relations. After reading the chapter, research a product, service or company that would benefit from publicity. This should be original research for you and include a product, service or company that you have not previously discussed in this class. In terms of publicity explain what you would do to bring publicity to the product, service or company. This should be an in-depth response that addresses the need for the publicity boost, who you will pitch the idea to if you were trying to move it forward, and what resources (media outlets, social media, blog spots, etc.) would be necessary. Also, indicate what you believe the outcome of your publicity would do for the company (i.e. crisis response, repair a damaged reputation, educate the public, etc.) Post your response in the appropriate discussion by midnight (CT) Wednesday. 2. Read the case study beginning on page 222: Ronald McDonald s Brush with Antisocial Media. Then discuss the three questions that follow the case. Post your responses by midnight (CT) Sunday. Dropbox Assignment: Read the case study on page 195: They re Heeere! Provide an in-depth response to the 6 questions following the case. Provide reference support of your work. This is due by midnight (CT) on Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 4 Quiz. This is due by midnight (CT) Week 5 Employee Relations, Community Relations, and Government Relations Readings: Chapters 11, 12 and 13
7 Columbia College Online Campus P a g e 7 1. Discuss the key elements of an employee communication strategy. Next, discuss your employer and their communication strategy. Compare/Contrast the textbook information to what you see in practice. Remember the focus of this discussion is on employees and not the organizations external publics. Post your response by midnight (CT) Wednesday. 2. Read the Case Study at the end of Chapter 12 (pg 269). Anthony Weiner Text His Anthony. Discuss and debate questions 1 and 2. Post your response by midnight (CT) Sunday. Dropbox Assignment: Read the case study (pg 290) The Silence of the Lions. Then provide an indepth response to the questions following the case. Post your assignment by midnight (CT) Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 5 Quiz. This is due by midnight (CT) Week 6 Readings: International Consumer Relations and Public Relations Writing Readings: Chapters 14 and What evidence can you point to that indicates the increased stature of public relations practice around the world? Look beyond your textbook, give examples, and provide references to support your information. Post your response by midnight (CT) Wednesday. 2. Select a timely topic (personnel promotion, public speaker, etc.) and write a news release. Let your audience (fellow students) know which media you would submit the release to (newspaper, television, social media, etc.) For discussion purposes you also need to critique two other student s news release providing formulative feedback and positive suggestions. Post your responses by midnight (CT) Sunday. Dropbox Assignment: Why is dealing with consumers so important for public relations? What constitutes a quality consumer-oriented company? Support your views and provide links to two organizations that you believe are quality consumer-oriented. Compare and contrast the criteria that you have identified as a quality consumer-oriented company to your selected organization s identifying their greatest attributes. Papers are due in the Dropbox by midnight (CT) Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 6 Quiz. This is due by midnight (CT) Course Evaluations: You will have an opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted. Week 7 Integrated Marketing Communications and Crisis Management Readings: Read Chapters 16 and Read the case study (pg 344) Resurrecting Brand Vick. Provide an in-depth response to questions 1 5 following the case, use research to support your in-depth responses. Post your work by midnight (CT) on Wednesday. 2. Read the case study (pg 360) Carnival Crisis Cruise. Provide an in-depth response to questions 1 4 following the case. Post your work by midnight (CT)
8 Columbia College Online Campus P a g e 8 Dropbox Assignment: Describe the pros and cons of using a well-known individual as a spokesperson. Use real world celebrity spokesperson (PR endorsements) to support your views. Place this assignment in the Dropbox by midnight (CT) Wednesday. Quiz: Enter the Quizzes section of the course and take the Week 7 Quiz. This is due by midnight (CT) Week 8 Launching a Career in Public Relations. Readings: Chapters 18 : 1. The Internet is here to stay. It has changed the dynamics of the Public Relations mission in addressing its many publics. Discuss several elements of the Internet and how they impact the work of a PR Professional. Post your response by midnight (CT) on Wednesday. 2. After reading chapter 18 discuss Public Relations as a career. What skills will be most important for employment? What recommendations/advice would you provide to a person interested in a career in Public Relations? Post your response by midnight (CT) on SATURDAY. WATCH THIS DEADLINE! Dropbox Assignment: Search the Internet for a job in Public Relations which you would have an interest in applying to. Write a cover letter in application of the job. Post the job description and a copy of your cover letter in the drop box by midnight (CT) Wednesday. Final Exam: The Final Exam will be available to you on Monday; click on the Quizzes located on the toolbar. This is a multiple-choice test, and it must be completed by Saturday at 11 p.m. (CT). The final exam covers the entire textbook; some questions will be repetitive from your weekly quizzes. No late exams will be accepted. Course Policies Student Conduct All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these policies will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette. Plagiarism Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College. Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course
9 Columbia College Online Campus P a g e 9 should be particularly careful. Please complete the Plagiarism Tutorial quiz located in the Quiz tab of the classroom to ensure your understanding of Plagiarism. All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site. Additionally, any work that you have done in a previous course, in whole or in part, will not be accepted. Non-Discrimination There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status. Disability Services Students with documented disabilities who may need academic services for this course are required to register with the Coordinator for Disability Services at (573) Until the student has been cleared through the disability services office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus before enrolling in the course. The structure or the content of the course may make an accommodation not feasible. Online Participation You are expected to read the assigned texts and participate in the discussions and other course activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible. Attendance Policy Attendance for a week will be counted as having submitted a course assignment for which points have been earned during that week of the session or if the proctoring information has been submitted or the plagiarism quiz taken if there is no other assignment due that week. A class week is defined as the period of time between Monday and Sunday (except for Week 8, when the week and the course will end on Saturday at midnight). The course and system deadlines are all based on the Central Time Zone. Cougar All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring from that account for important messages from the College and from your instructor. You may forward your Cougar account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other providers. Students should use for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond. Late Assignment Policy An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of
10 Columbia College Online Campus P a g e 10 reading and writing to successfully complete the class. No credit is given for late discussion postings. All late Dropbox assignments are worth only 50% of the original potential points possible. (You have only one week to submit late (Dropbox) work; after one week the assignment is worth zero points.) Quizzes are only accepted the week assigned. You will only have access to the quiz for the week it is assigned. The final exam will not be accepted late. No assignments are accepted after the course has closed. Course Evaluation You will have the opportunity to evaluate the course near the end of the session. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted. Additional Resources Orientation for New Students This course is offered online, using course management software provided by Desire2Learn and Columbia College. The Student Manual provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens. Technical Support If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment. CCHelpDesk@ccis.edu ex helpdesk@desire2learn.com Online Tutoring Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college. Access Smarthinking through CougarTrack under Students->Academics->Academic Resources. Grading Criteria Discussion GRADE 10 9 pts = A CRITERIA Online posting is on time and answers given for all questions. Answers are complete and concise. Shows familiarity with the assigned readings. 8 pts = B Assignment is on time but answers are incomplete, not fully developed.
11 Columbia College Online Campus P a g e 11 7 pts = C Answers are not complete, inadequately developed, or grammar/mechanics interferes with meaning. 6 pts = D Assignment incomplete and poorly, hastily composed. 0 pts No late discussion board postings are accepted. A change in format to the discussion board postings has been implemented for this class. You must post your own discussion response before you are given access to read and reply to other messages posted by classmates. This encourages original thought without influence from other existing messages. Students will be able to see the number of unread messages in the updates widget and on the main discussion page, but when you access the topic the following message appears: You must compose a message before you can view or reply to other messages in this topic. Any boxes opened and not completed (to get around the system) will receive an automatic deduction for that discussion board post grade. If you do have a system error contact me ASAP. Additionally, some threads do not use this feature as it is helpful for students to view other s posts. Papers GRADE pts = A pts = B pts = C pts = D 11 pts and below = F CRITERIA Paper submitted on time; answers well thought out, organized, addresses all required elements, spelling and grammatical errors are rare. Well written, demonstrates mastery of concepts and their application. Non-text sources cited. Assignment is submitted on time but answers are incomplete, not fully developed. Paper is relevant to the topic, student shows competence of organization, sentence structure, transition and paragraph development. Contains only minor spelling and grammatical errors. References may be lacking. On time but too brief, poorly written, does not address required elements or topic. Demonstrates lack of understanding of concepts and their application. A confused paper, too short to address topic. Incomplete paper that fails to address the topic; lacks required elements and fails to demonstrate any knowledge of the concepts. Poor grammar or frequent misspellings. A very poor paper. Late assignments will have points deducted from calculated grade per syllabus.
MGMT 360 (Hybrid) Organizational Theory
Columbia College Online Campus P a g e 1 MGMT 360 (Hybrid) Organizational Theory Early Fall Session 15/11 August 17 October 10, 2015 Course Description Examination of the foundations, theories, models,
More informationCISS 365 DEA Project Management
Columbia College Online Campus P a g e 1 CISS 365 DEA Project Management March 2015 Session 14-54 March 23 May 16, 2015 Course Description An introduction to project management issues associated with information
More informationCISS 365 A Project Management
Columbia College Online Campus P a g e 1 CISS 365 A Project Management June 2015 Session 14-55 June 1 July 25, 2015 Course Description An introduction to project management issues associated with information
More informationMGMT 338 A International Business
Columbia College Online Campus P a g e 1 MGMT 338 A International Business Late Fall Session, Term 15-52 October 26-December 19, 2015 Course Description Exploration of the challenges involved in multinational
More informationMGMT 461 DEA Human Resource Development
Columbia College Online Campus P a g e 1 MGMT 461 DEA Human Resource Development March Session 14-54 March 23, 2015 May 16, 2015 Course Description Textbooks Study of Human Resource Development in three
More informationCISS 492 A Senior Seminar in Management Information Systems
Columbia College Online Campus P a g e 1 CISS 492 A Senior Seminar in Management Information Systems Late Fall Session 15-51 October 26 December 19, 2015 Course Description Textbooks Required culminating
More informationCISS 492 DEA Senior Seminar in Management Information Systems
Columbia College Online Campus P a g e 1 CISS 492 DEA Senior Seminar in Management Information Systems March 2015 Session 14-54 March 23 May 16, 2015 Course Description Textbooks Required culminating course
More informationMGMT 361 (Hybrid) Human Resource Management
Columbia College Online Campus P a g e 1 MGMT 361 (Hybrid) Human Resource Management Summer Session 14/15 June 1 July 25, 2015 Course Description This course provides a thorough understanding of design,
More informationCISS 493 A Senior Seminar in Computer Information Systems
Columbia College Online Campus P a g e 1 CISS 493 A Senior Seminar in Computer Information Systems Early Fall Session 15-51 August 17 October 10 Course Description Culminating course required for Computer
More informationMSCJ 501 DEA Current Issues and Future Directions in Criminal Justice
Columbia College Online Campus P a g e 1 MSCJ 501 DEA Current Issues and Future Directions in Criminal Justice March 2015 Session 14-M54 Monday, March 23 - Saturday, May 16, 2015 Course Description Textbooks
More informationPOSC 395 A Political Science and Public Administration Research Methods
Columbia College Online Campus P a g e 1 POSC 395 A Political Science and Public Administration Research Methods Late Fall Session (15-52) Monday, October 26 - Saturday, December 19, 2015 Course Description
More informationFINC 298 DEK Personal Financial Planning
Columbia College Online Campus P a g e 1 FINC 298 DEK Personal Financial Planning March Session (14-54) Monday, March 23, 2015 Saturday, May 16, 2015 Course Description Provides knowledge that helps non-business
More informationMATH 150 (Hybrid) College Algebra
Columbia College Online Campus P a g e 1 MATH 150 (Hybrid) College Algebra Late Fall Session 15/12 October 26 December 19, 2015 Course Description Fundamental algebraic concepts are examined in the context
More informationACCT 382 B Intermediate Accounting I
Columbia College Online Campus P a g e 1 ACCT 382 B Intermediate Accounting I Spring Session 15-54 March 21 May 14, 2016 Course Description Development of accounting theory and practice as applied to:
More informationPSYC 460 B Introduction to Clinical and Counseling Psychology
Columbia College Online Campus P a g e 1 PSYC 460 B Introduction to Clinical and Counseling Psychology Summer Session 14/55 June 1 July 25, 2015 Course Description Contemporary theory and practices in
More informationPSYC 460 DEA Introduction to Clinical and Counseling Psychology
Columbia College Online Campus P a g e 1 PSYC 460 DEA Introduction to Clinical and Counseling Psychology March Session 14/54 March 23 to May 16, 2015 Course Description Contemporary theory and practices
More informationPSYC 336 DEA Industrial/Organizational Psychology
Columbia College Online Campus P a g e 1 PSYC 336 DEA Industrial/Organizational Psychology March 14-54 March 23- May 16, 2015 Course Description Textbooks Examination of humans and work. Investigates both
More informationPSYC 101 DED General Psychology
Columbia College Online Campus P a g e 1 PSYC 101 DED General Psychology March Session 14/54 March 23-May 16, 2015 Course Description Introduction to the field of psychology and the major sub areas including
More informationBUSI 544 A Marketing Strategy
Columbia College Online Campus P a g e 1 BUSI 544 A Marketing Strategy Early Fall Session 15-M51 Monday, August 17 Saturday, October 10, 2015 Course Description Textbooks The course is organized around
More informationCISS 280 B Systems Analysis & Design I
Columbia College Online Campus P a g e 1 CISS 280 B Systems Analysis & Design I Winter Session 15-53 January 11 March 5, 2016 Course Description The first in a two-course sequence (CISS 320), this course
More informationFINC 350 J Business Finance
Columbia College Online Campus P a g e 1 FINC 350 J Business Finance Early Fall 2015 Session (15-51) Monday, August 17, 2015 Saturday, October 10, 2015 Course Description Textbooks A study of the finance
More informationACCT 280 G Accounting I
Columbia College Online Campus P a g e 1 ACCT 280 G Accounting I June Session 14-55 June 01, through July 25, 2015 Course Description Introduction to the principles and concepts of accounting and the application
More informationBUSI 590 A Integrative Accounting Seminar
Columbia College Online Campus P a g e 1 BUSI 590 A Integrative Accounting Seminar June 2015 Session (14-M55) Monday, June 1 Saturday July 25, 2015 Course Description Textbooks Culminating experience for
More informationAMSL 102 A American Sign Language II
Columbia College Online Campus P a g e 1 AMSL 102 A American Sign Language II Summer Session 14-55 June 01, 2015 July 25, 2015 Course Description Textbooks This course is designed to expand more on ASL
More informationBUSI 504 DEC Business Communication Theory and Practice
Columbia College Online Campus P a g e 1 BUSI 504 DEC Business Communication Theory and Practice March 2015 Session 14-M54 Mar. 23 May 16, 2015 Course Description This course is designed to strengthen
More informationCJAD 451 B Management of Criminal Justice Agencies
Columbia College Online Campus P a g e 1 CJAD 451 B Management of Criminal Justice Agencies June 2015 Session 14-55 June 1 July 25, 2015 Course Description Examines criminal justice agencies within the
More informationACCT 386 DEA Managerial and Cost Accounting
Columbia College Online Campus P a g e 1 ACCT 386 DEA Managerial and Cost Accounting March Session 14-54 March 23 May 16, 2015 Course Description Accounting data and other financial data applied to the
More informationMSCJ 524 A Criminal Justice Policy Development & Evaluation
Columbia College Online Campus P a g e 1 MSCJ 524 A Criminal Justice Policy Development & Evaluation Early Fall Session (-M51) Monday, August 17 Saturday, October 10, 20 Course Description Examination
More informationSOCI 380 A Sociology of Culture and Mass Media
Columbia College Online Campus P a g e 1 SOCI 380 A Sociology of Culture and Mass Media Early Fall Session 15-51 August 17 - October 10, 2015 Course Description Emphasis on critical examination of contemporary
More informationBIOL 108 (Hybrid) Human Biology
Columbia College Online Campus P a g e 1 BIOL 108 (Hybrid) Human Biology Early Fall Session 15/11 August 17 October 10, 2015 Course Description Human Biology examines the human structure and function and
More informationBUSI 522 C Organizational Theory and Practice
Columbia College Online Campus P a g e 1 BUSI 522 C Organizational Theory and Practice Summer 2015 Session (14/M55) June 1- July 25, 2015 Course Description Examination of modern concepts of effective
More informationMKTG 478 A Marketing Management
Columbia College Online Campus P a g e 1 MKTG 478 A Marketing Management Late Fall Session 15-52 October 26th, 2015 December 19, 2015 Course Description Textbooks Examination of the role of the marketing
More informationCJAD 101 DED Introduction to Criminal Justice
CJAD 101 DED Introduction to Criminal Justice March 2015 Session 14/54 March 23 May 16, 2015 Course Description History and development of major components of the CJ system: police, criminal courts, prosecution,
More informationPOSC/PADM 495 DEA Independent Study in Political Science and Public Administration
Columbia College Online Campus P a g e 1 POSC/PADM 495 DEA Independent Study in Political Science and Public Administration March 2015 Session 14-54 March 23 May 16, 2015 Course Description Textbooks Culminating
More informationACCT 281 DEE Accounting II (Managerial)
Columbia College Online Campus P a g e 1 ACCT 281 DEE Accounting II (Managerial) March 14-54 Session (Spring 2015) Monday, March 23 Saturday, May 16, 2015 Course Description Application of procedures relating
More informationFINC 350 DEE Business Finance
Columbia College Online Campus P a g e 1 FINC 350 DEE Business Finance March 2015 Session (14-54) Monday, March 23, 2015 - Saturday, May 16, 2015 Course Description Textbooks A study of the finance function
More informationHUMS/SOCI 350 A Social Gerontology
Columbia College Online Campus P a g e 1 HUMS/SOCI 350 A Social Gerontology Summer Session 15-55 May 30 to July 23, 2016 Course Description Social, psychological and physical aspects of aging, including
More informationHIST 122 D American History since 1877
Columbia College Online Campus P a g e 1 HIST 122 D American History since 1877 Early Fall Session 15-51 Monday, August 17 Saturday, October 10, 2015 Course Description A survey of institutions, politics,
More informationNURS 411 A Community Health Nursing Assessment
Columbia College Online Campus P a g e 1 NURS 411 A Community Health Nursing Assessment June Session (14-55) June 1 July 25, 2015 Course Description This course introduces the registered nurse to community
More informationPSYC/SOCI 360 A Social Psychology
Columbia College Online Campus P a g e 1 PSYC/SOCI 360 A Social Psychology June Session 14/55 June 1 July 25, 2015 Course Description Textbooks Theories, methods and research on the nature and causes of
More informationCJAD 101 F Introduction to Criminal Justice
CJAD 101 F Introduction to Criminal Justice Late Fall Session 15-52 Monday, October 26 - Saturday, December 19, 2015 Course Description History and development of major components of the CJ system: police,
More informationCJAD 203 A Crime Scene Investigation
Columbia College Online Campus P a g e 1 CJAD 203 A Crime Scene Investigation Winter Session 15-53 January 11 March 5, 2016 Course Description Techniques and methods of crime scene investigation focusing
More informationMKTG 441 DEA Marketing Research
Columbia College Online Campus P a g e 1 MKTG 441 DEA Marketing Research March Session 14-54 March 23 to May 16, 2015 Course Description Textbooks A managerial approach to this highly technical and quantitative
More informationCJAD 101 A Introduction to Criminal Justice
CJAD 101 A Introduction to Criminal Justice Early Fall Session (15-51) Monday, August 17 Saturday, October 10, 2015 Course Description History and development of major components of the CJ system: police,
More informationMGMT 254 Hybrid Business Communication
Columbia College Online Campus P a g e 1 MGMT 254 Hybrid Business Communication Winter Session 14/13 January 12 March 7, 2015 Course Description Development of written, oral and interpersonal skills for
More informationGEOL 110 B Introduction to Physical Geology
Columbia College Online Campus P a g e 1 GEOL 110 B Introduction to Physical Geology Early Fall Session (15-51) Monday, August 17 Saturday, October 10, 2015 Course Description An introduction to earth
More informationPSYC 260 DEA Introduction to Applied Psychology
Columbia College Online Campus P a g e 1 PSYC 260 DEA Introduction to Applied Psychology March Session 14-54 March 23 May 16, 2015 Course Description Textbooks An introduction to Applied Psychology, including
More informationCJAD 306 A Military Justice System
Columbia College Online Campus P a g e 1 CJAD 306 A Military Justice System Early Fall Session 15-51 Monday, August 17 Saturday, October 10, 2015 Course Description Textbooks Examination of the history
More informationThe University of South Dakota. School of Education. Division of Educational Leadership. EDAD 701 Introduction to Educational Administration 3 credits
The University of South Dakota School of Education Division of Educational Leadership EDAD 701 Introduction to Educational Administration 3 credits Fall 2016 Instructor: Kris Reed, Ph.D. Office: Delzell
More informationBBA 405 - SMALL BUSINESS MANAGEMENT Spring 2016
BBA 405 - SMALL BUSINESS MANAGEMENT Spring 2016 GENERAL INFORMATION Professor: Sabra K Lemmon Phone: (928) 941-2814 call or text Email: Sabra.Lemmon@nau.edu Note: Best reached by email. Please use the
More informationCollege Algebra Online Course Syllabus
VALENCIA COMMUNITY COLLEGE EAST CAMPUS MAC 1114 COLLEGE TRIGONOMETRY (ONLINE COURSE) SYLLABUS Term/Year: Spring 2009 CRN: 22607 Professor: Dr. Agatha Shaw Phone: (407) 582 2117 Office: 8-249 Student Engagement
More informationCJAD 301 A Criminal Law
Columbia College Online Campus P a g e 1 CJAD 301 A Criminal Law Late Fall Session 15-52 October 26 December 19, 2015 Course Description Examines the basic elements and concepts of substantive criminal
More informationSOCI 111 B General Sociology
Columbia College Online Campus P a g e 1 SOCI 111 B General Sociology Late Fall Session 15-52 Monday, October 26, 2015 - Saturday, December 19, 2015 Course Description Introduction to the study of small
More informationCourse Objectives. Learning Outcomes. There are three (3) measurable learning outcomes in this course.
CRIJ 6372 SEMINAR IN CORRECTIONS Spring B 2015 8- week, online - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
More informationASTR 108 A Introduction to Astronomy
Columbia College Online Campus P a g e 1 ASTR 108 A Introduction to Astronomy June Session 14-55 June 1, 2015 July 25, 2015 Course Description Textbooks A survey of the development of astronomy through
More informationHIST 101 E Western Civilization I
Columbia College Online Campus P a g e 1 HIST 101 E Western Civilization I Late Fall Session 15-52 October 26 December 19, 2015 Course Description European history from the Ancient Near East and Egypt
More informationMKG350: Promotions, Advertising and Public Relations
MKG350: Promotions, Advertising and Public Relations Credit Hours: 3 Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks.
More informationHIST 359 A Rise and Fall of the British Empire
Columbia College Online Campus P a g e 1 HIST 359 A Rise and Fall of the British Empire Late Fall Session 15-52 October 26 December 19, 2015 Course Description This course traces the emergence of an England-centered
More informationClass: BBA 440 Human Resource Management; 3 credit hours. Dates: Jan 12 th May 4 th Class #: 004-7191
Class: BBA 440 Human Resource Management; 3 credit hours Semester: Spring 2015 Time/Location: On-line Dates: Jan 12 th May 4 th Class #: 004-7191 Instructor: Brenda Forde Instructor email: brenda.forde@nau.edu
More informationSchool of Arts and Sciences. PSYC520 Course Title: Personality and Counseling Theories. 3 Graduate Credit Hours. 8 Weeks. Prerequisites: None
School of Arts and Sciences PSYC520 Course Title: Personality and Counseling Theories 3 Graduate Credit Hours 8 Weeks Prerequisites: None Table of Contents Instructor Information Course Description Course
More informationEnglish 102 ONLINE: Reason and Research Winter, 2015
Instructor: Sonya Dunning E-mail: sdunning@cwu.edu English 102 ONLINE: Reason and Research Winter, 2015 Course Description English 102 expands on the skills and techniques honed in English 101. In this
More informationRecommended Syllabus First Year Experience Seminar FYEX 100-Section # Day/Time of Course
Instructor: Office: Phone: E-mail: Office Hours: Recommended Syllabus First Year Experience Seminar FYEX 100-Section # Day/Time of Course Course Goals: To promote further development of student success
More informationMBA 6410 Strategic Global Marketing 3 Credit Hours Milton Fall Term 2, 2014
MBA 6410 Strategic Global Marketing 3 Credit Hours Fall Term 2, 2014 Instructor: Professor Steven P. Gunning, J.D., MBA Office Location: AAPC Meeting Time: Tuesday 5:30pm 9:00pm MBA Office Hours: By appointment
More informationColorado Women s College of the University of Denver. FSEM 1515: Critical Thinking and Decision Making
Colorado Women s College of the University of Denver FSEM 1515: Critical Thinking and Decision Making Fall 2015: Wednesdays 6:00-9:00 p.m. Location: Chambers Center (room TBD) Instructor: Dr. Anne Allen
More informationECON-2105, Principles of Macroeconomics, 1rst Half Term, Spring/2016
Syllabus ECON-2105, Principles of Macroeconomics, 1rst Half Term, Spring/2016 INSTRUCTOR INFORMATION Instructor: Bettie LaDuke Email: bettie.laduke@gpc.edu Office hours: M-Th: 11 a.m.-1:00 p.m. Tues &
More informationOTTAWA ONLINE OAD-41464 Project Management
OTTAWA ONLINE OAD-41464 Project Management Course Description Provides theory and application in project planning, implementation, control and completion. Includes network planning, project evaluation
More informationOTTAWA ONLINE OAD 31664 Business Ethics
OTTAWA ONLINE OAD 31664 Business Ethics Course Description Introduces development of personal and group norms required for work places. Topics include moral reasoning in business, employee rights, and
More informationTECH 4101 HUMAN RESOURCES FOR ADMINISTRATIVE AND TECHNOLOGY MANAGERS (R1 section) Course Syllabus Fall 2015
TECH 4101 HUMAN RESOURCES FOR ADMINISTRATIVE AND TECHNOLOGY MANAGERS (R1 section) Course Syllabus Fall 2015 Individuals with disabilities who need to request accommodations should contact the Disability
More informationInstructor: Email: Table of Contents
Department of Information Technology ENTD313: Mobile Application Design And Development Credit Hours: 3 Length of Course: 8 Weeks Prerequisite(s): None Software Required: None Instructor Information Course
More informationBADM323: Information Systems for Business Professionals SU2016 Online Course
Catalog Description BADM323: Information Systems for Business Professionals This course provides the knowledge and understanding of how information can be used in a business organization for achieving
More informationSpeech 1315: Intro to Public Speaking (Online)
Speech 1315: Intro to Public Speaking (Online) Instructor: Ms. LesLeigh Conway, M.A. Email: lconway@rangercollege.edu OR through the Blackboard messaging tool **Note About Emails ** I will respond to your
More informationPeru State College, Peru, NE. MGMT 602 Research Methods. Master of Science in Organizational Management. Syllabus Spring Semester 2014
Peru State College, Peru, NE MGMT 602 Research Methods Master of Science in Organizational Management Syllabus Spring Semester 2014 Instructor: Office Hours: Office Telephone: Email Address: Course Meets:
More informationHARRISBURG AREA COMMUNITY COLLEGE ENGLISH 104 COURSE SYLLABUS. Course Information. Technical Writing. Summer II 2015 CRN V01.
HARRISBURG AREA COMMUNITY COLLEGE ENGLISH 104 COURSE SYLLABUS Course Information Technical Writing Summer II 2015 CRN V01 3 Credit Hours Instructor Information Instructor Contact Information (in order
More informationLangston University Online Course Syllabus Format rev 5/9/2011 ES, Page 1
rev 5/9/2011 ES, Page 1 I. Course Information Langston University School/Department/Program Course Title Course Number, Semester/Year Meeting Day, Time & Location (if synchronous i.e. virtual location:
More informationCISM 2201 - Fundamentals of Computer Applications
CISM 2201 - Fundamentals of Computer Applications Philip Reaves, MBA RCOB 1214, on the Miller (RCOB) Advising Hall preaves@westga.edu (678) 839-4772 Office Hours: I have an infant at home and will be staying
More informationTECM 2700 Introduction to Technical Writing
TECM 2700 Syllabus, page 1 of 13 TECM 2700 Introduction to Technical Writing Instructor Dr. L.G. Jackson Office Auditorium Building, Room 207 E-mail LJackson@unt.edu Office Hours By appointment Text Sims,
More informationNURS 1050 Medical Terminology. Course Description
1 NURS 1050 Medical Terminology Course Description This course is a study of the language of the allied health sciences, nursing, and medicine. The meaning and pronunciation of complex words are presented
More informationSouth Plains College: General Course Syllabus
South Plains College: General Course Syllabus Department: Behavioral Sciences Discipline: Sociology Course Number: Sociology 1301 Course Name: Introduction to Sociology Credit: 3 Lecture: 3 Lab: 0 This
More informationSchool of Arts and Humanities PSYC610 Course Title: Multicultural Perspectives in Human Behavior. 3 Graduate Credit Hours 8 Weeks Prerequisites: None
School of Arts and Humanities PSYC610 Course Title: Multicultural Perspectives in Human Behavior 3 Graduate Credit Hours 8 Weeks Prerequisites: None Table of Contents Instructor Information Course Description
More informationDivision: Career Studies Course name: Business 38: Business Computations Section: 8279 / Semester Spring 2016
Division: Career Studies Course name: Business 38: Business Computations Section: 8279 / Semester Spring 2016 Instructor Name: William Vega School Website: www.wlac.edu Class Hours: Online/Etudes Address:
More informationDepartment of Accounting Syllabus Fall 2015 ACCT 595-81E CRN: # 82569
Department of Accounting Syllabus Fall 2015 ACCT 595-81E CRN: # 82569 Course: Instructor: Accounting Research and Communication Suzanne Perry, MBA Class: W 6:15 PM 8:55 PM UCD campus Office Hours: Office
More informationHow To Write A Job Application
AEC 3033C Research & Business Writing for Agricultural and Life Science Erin Nessmith enessmith@ufl.edu 813-757-2280 Welcome to the wonderful world of business and research writing! Please Read Carefully.
More informationHIST 294 DEB Introduction to the Historian s Craft
Columbia College Online Campus P a g e 1 HIST 294 DEB Introduction to the Historian s Craft Spring Session, 14-54 23 March 16 May 2015 Course Description Designed for the history major or minor, but open
More informationIntroduction to Public Relations COMM 2330 Spring 2014
Introduction to Public Relations COMM 2330 Spring 2014 Instructor: Charles L. Ehrenfeld Office: Communications Building, Room 158. Phone: 894-9611, ext. 2448 or 2435. E-mail: cehrenfe@southplainscollege.edu
More informationTHE UNIVERSITY OF TEXAS AT BROWNSVILLE College of Education Syllabus
THE UNIVERSITY OF TEXAS AT BROWNSVILLE College of Education Syllabus Conceptual Framework & Knowledge Base The conceptual framework contains four core concepts, which are themes through which we organize
More informationTEXTBOOK. American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.
PROFESSIONAL COUNSELING PROGRAM Middle Tennessee State University 1301 East Main Street Murfreesboro, TN 37132 http://www.mtsu.edu/edu_leadership/professional_counseling/ COUN 6230 LEGAL AND ETHICS ISSUES
More informationMBA 6301, Business Ethics Course Syllabus. Course Description. Prerequisites. Course Textbook. Course Learning Objectives. Credits.
MBA 6301, Business Ethics Course Syllabus Course Description Explores the role of individual, business, and government activities related to ethically responsible commerce and socially beneficial business
More informationJohnson State College External Degree Program. PSY-2040-JY01 Social Psychology Syllabus Spring 2016
Instructor: Dr. Leslie Johnson, Ph.D. Leslie.Johnson@jsc.edu Dates: Jan 18 to May 8 (no class Apr 4 to 8) Johnson State College External Degree Program PSY-2040-JY01 Social Psychology Syllabus Spring 2016
More informationSummer Semester 2010
Lord Fairfax Community College Summer Semester 2010 EDU 295 Multimedia for Online, Distance and E-Learning (MODEL) Pilot Course 10 Week Web based (Online) Course May 24, 2010 August 1, 2010 Instructor
More informationPrecalculus Algebra Online Course Syllabus
VALENCIA COMMUNITY COLLEGE EAST CAMPUS MAC 1140 PRECALCULUS ALGEBRA (ONLINE COURSE) SYLLABUS Term/Year: Spring 2011 CRN: 22693/22954 Professor: Dr. Agatha Shaw Phone: (407) 582 2117 Office: 8-249 Student
More informationPRST 5400/6400/7400 INSTRUCTIONAL DESIGN FOR TRAINING AND DEVELOPMENT 3 Credit Hours
PRST 5400/6400/7400 INSTRUCTIONAL DESIGN FOR TRAINING AND DEVELOPMENT 3 Credit Hours Course Information Overview Training and development is a relatively new field, which has arisen as a full-fledged profession
More informationSAMPLE. Course Description and Outcomes
MKG350: Promotion and Public Relations Credit Hours: 3 Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks. The exact number
More informationOverview of the Course
BCOM 3113: Written Business Communications Spring 201 Spears School of Business Oklahoma State University Instructor: Kim McCrackin Contact Information: Office: OSU-Tulsa, North Hall 103 Email: kim.mccrackin@okstate.edu
More informationCISM 2201 - Fundamentals of Computer Applications
CISM 2201 - Fundamentals of Computer Applications Philip Reaves, MBA RCOB 1214, on the RCOB Advising Hall preaves@westga.edu (678) 839-4772 My physical office hours are Tuesday and Thursday from 12 to
More informationWEB COURSE SYLLABUS BBA 480: Business Plan Development Fall 2014
WEB COURSE SYLLABUS BBA 480: Business Plan Development Fall 2014 Credit hours: 3 Location: Web delivery Instructor: Sabra Lemmon Email contact: Sabra.Lemmon@nau.edu Prerequisites: BBA 300, 305W, 310, 320,
More informationGIT 335 COMPUTER SYSTEMS TECHNOLOGY Course Syllabus Fall 2008 Professor Penny Ann Dolin
GIT 335 Syllabus 1 Dolin Syllabus GIT 335 COMPUTER SYSTEMS TECHNOLOGY Course Syllabus Fall 2008 Professor Penny Ann Dolin Department of Technology Management College of Technology and Innovation Arizona
More informationINFO 3130 Management Information Systems Spring 2016
Instructor: Office: Dr. Reginald Silver 304A Friday Building Phone: 704-687-6181 Email: rsilver5@uncc.edu Course Website: Moodle 2 Section Information: Section Day(s) Location Time Section 004 MW 3222
More informationCollege of Business and Technology Department of Accounting EMBA 540: Accounting for the Executive August 26 November 3, 2013 COURSE SYLLABUS
College of Business and Technology Department of Accounting EMBA 540: Accounting for the Executive August 26 November 3, 2013 COURSE SYLLABUS Instructor: Office Location: Office Hours: Office Phone: Email
More information