BUSI 504 DEC Business Communication Theory and Practice

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1 Columbia College Online Campus P a g e 1 BUSI 504 DEC Business Communication Theory and Practice March 2015 Session 14-M54 Mar. 23 May 16, 2015 Course Description This course is designed to strengthen students communication skills in the context of managerial communication. Topics include writing and research skills, listening skills, nonverbal communication, conflict resolution and negotiation strategies, conducting interviews and meetings, and giving formal presentations. Prerequisite: Graduate standing Proctored Exams: -- none Textbooks O Rourke, James S. Management Communication: A Case Analysis Approach, 5th edition. Pearson/Prentice-Hall. Standard Edition, ISBN-13: Custom Edition, ISBN 13: Textbooks for the course may be ordered from MBS Direct. You can order online at (be sure to select Online Education rather than your home campus before selecting your class) by phone at For additional information about the bookstore, visit Course Overview Welcome to Business Communication Theory and Practice (BUSI 504) online. In this course, you will be exposed to the fundamental theories of business communication and will learn how to apply a variety of communication skills in business situations. You will also become familiar with the communication process and strategies through the analysis and discussion of case studies. With the growth of American business and industry following World War II, organizational theorists and industrial psychologists devoted an increasing amount of time to studying organizational behavior. Among the topics of interest was the role of interpersonal and organizational communication in the day-to-day operations of business organizations. In the last twenty years, two forces have had a significant impact on business communication: the growth of information technology and the globalization of the marketplace. Both of these phenomena have far-reaching implications for the future of business communication.

2 Columbia College Online Campus P a g e 2 This course is designed to provide students with an awareness of communication as a core management skill. Students will learn that in today s rapidly evolving business and technological environment, the most effective managers at all levels are those who understand that communication strategies must be aligned with organizational goals and objectives. Business Communication Theory and Practice is designed for current and future middle and upper level managers who want to increase their awareness and development of communication strategies and skills. Technology Requirements Participation in this course will require the basic technology for all online classes at Columbia College: A computer with reliable Internet access, A web browser, Acrobat Reader, Microsoft Office or another word processor such as Open Office. You will need the Microsoft PowerPoint program to complete the PowerPoint Presentation assignment. You can find more details about standard technical requirements for our courses on our site. Course Objectives This course relies heavily on case analysis as the foundation for understanding business communication theory, refining communication skills, and developing and implementing effective business communication strategies. This course is intended to help students: Understand management communication theories in an organizational setting. Explore the role of communication skills and strategies in a variety of managerial functions. Improve written, oral and non-verbal communication skills. Demonstrate competency in critical thinking and written analysis on management cases. Demonstrate sensitivity to the importance of intercultural and ethical issues in managerial communication. Measurable Learning Outcomes Demonstrate an understanding of business communication theory. Devise appropriate and effective managerial communication strategies. Explain intercultural, generational and gender-related business communication issues. Demonstrate an understanding of technologically-mediated communication. Identify legal and ethical issues in business communication. Prepare written and oral case analyses. Demonstrate the ability to prepare a graphic software presentation. Demonstrate an understanding of principles of non-verbal communication in a business organization. Explain the role of communication in crisis/conflict management situations

3 Columbia College Online Campus P a g e 3 Grading Grading Scale GRADE POINTS PERCENT A 900-1, B C F Grade Weights ASSIGNMENT POINTS PERCENT Discussions (16) Quizzes (2) Case Study Assignments (2) Midterm Exam PowerPoint Presentation Total 1, Schedule of Due Dates WEEK ASSIGNMENT POINTS DUE 1 Discussion 1 0 Sunday, Discussion 2 10 Discussion Discussion 4 10 Sunday, Discussion 5 10 Case Study Discussion 6 10 Sunday, Discussion 7 10 Quiz #1 (Chapters 1, 2, 4, 5, 6 and 8) Discussion 8 10 Sunday, Discussion 9 10 Midterm Exam Discussion Sunday, Discussion Discussion Sunday, Discussion Case Study Discussion Sunday, Discussion 15 10

4 Columbia College Online Campus P a g e 4 Quiz #2 (Chapters 3, 7, 9, 10, 11, and 12) PowerPoint Presentation 250 Friday, Discussion Saturday, Assignment Overview Discussions: Each week there will be discussion topics posted in the Discussions area. You are expected to actively participate in these discussions by posting original thoughts and responding to at least one other student s response. To receive the maximum of 10 points for each discussion question posted, the response must be supported by relevant examples, material from the text and/or other competent sources; the response must be original, well thought-out and complete, and most importantly, responses to at least one other student s comments need to be posted. Comments such as Good idea or I agree with you are good to support your fellow students, but that alone is insufficient to earn points. You should engage your fellow learners in a relevant discussion based upon their comments and your additional research. All initial postings for discussion topics are due each week by Wednesday, CT. Responses to at least one of your fellow learners original postings are due each week by Sunday, CT. The exception is Week 8 when the response is due by Saturday, CT. You must respond at least once to a fellow learner on each discussion topic. For additional information, refer to the following documents in the course s Content area: Tips for Posting to Discussion Threads (Student Resources folder), and Scoring Rubric for Discussion Threads (Course Policies folder). Case Study Assignments: Quizzes: Students will be responsible for preparing and submitting two written case studies. One of the case studies will consist of written responses to questions pertaining to the assigned case. The other case study will require the preparation of a communication strategy memo. The case study assignments should be from 3 5 pages in length, double-spaced, in 12 point Times New Roman or similar font. Case study assignments should be submitted to the Dropbox in Word format. Students are not required or expected to consult or utilize any outside resources in preparing the case studies. Each case study assignment should reflect your original analysis and discussion of the case. All case study analyses and the mid-term exam are due by Sunday, CT of the week assigned. For additional information, refer to the following documents in the course s Content area: Guidelines for Formatting Written Assignments (Student Resources folder), and Scoring Rubric for Dropbox Assignments (Course Policies folder). NOTE: Work completed in a previous course, in whole or in part, will not be accepted. If you have taken BUSI 504 before, you must inform the instructor of this fact as soon as possible so that alternative assignments can be arranged. There will be two Quizzes, in Week Three and Week Seven. The Quizzes will consist of 25 multiple

5 Columbia College Online Campus P a g e 5 choice and True/False questions. The Quizzes will be open-book format, and will be timed, with students being allowed one-hour to complete each of the Quizzes. Midterm Exam: The Midterm Exam will consist of one case study and related questions. Answer the questions using the same format as you did with the case study assignments. Submit your answers via the correct Dropbox folder. As with the other written assignments, the midterm should reflect your original analysis and discussion of the case, and should not include outside research. The page length for the midterm is 4-6 pages, minimum of four pages (excluding cover page and reference page), double-spaced, in 12-point Times New Roman font. PowerPoint Presentation: During this course, you will be required to prepare a Case Study Analysis in PowerPoint format. The presentation will be due during the final week of the session. Although your presentation will not be lengthy (15-25 slides), the assignment does require a basic knowledge of PowerPoint techniques. For those of you who are unfamiliar with graphic presentation software programs such as PowerPoint, it is strongly recommended that you visit a PowerPoint tutorial at the following site: This is an excellent resource if you are preparing your first PowerPoint presentation. You might also find useful videos about PowerPoint on YouTube. Note that the formatting instructions you will receive later in the course take precedence over what you learn in the tutorials. Course Schedule Week 1 Introductions, Communication Principles and the Communication Process Chapter 1: Management Communication in Transition Chapter 2: Communication and Strategy Appendix A: Analyzing a Case Study Communicating Effectively in the Global Workplace. Resource Materials: Theoretical Bases of Business Communication Business Organization Communication Model Case Analysis Worksheet Developing A Communication Strategy Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 1 Introduce yourself to the class. Please give us more than just your name. Tell us where you live, your job/profession, interests, career goals, and any other information that will help the instructor and your fellow online learners get to know you. Discussion 2 Communication in most business organizations takes place via both formal networks that are approved/sanctioned by the company and informal networks that are not officially approved/sanctioned. An example of an informal network would be the grapevine or rumor mill. Discuss some of the reasons organizational managers should or should not be concerned with

6 Columbia College Online Campus P a g e 6 grapevine and other informal communication networks. Discussion 3 Identify the eight elements of the communication process (discussed on pp of the text) and briefly describe each element. Are some elements more important to the communication process than others, or are they all equally important? Week 2 Written Communication in a Business Organization. Organizational Culture Chapter 5: Writing Chapter 6: Persuasion Appendix D: Sample Strategy Memo (pp ). Effective vs. Ineffective Communication. Resource Materials: Characteristics of Corporate/Organizational Culture Audiences vs. Stakeholders Transitional Words and Phrases Legal Aspects of Business Communication Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 4 In the Content area of the Course Home Page for Week Two, there is a resource item entitled Characteristics of Corporate/Organizational Culture. After reading the material, describe the organizational culture of your current or a previous employer. You do not need to discuss each of the 18 characteristics listed only the characteristics you feel are most relevant to your company s culture. Provide specific examples to support your observations. Discussion 5 In Chapter 6, O Rourke discusses several theories related to human needs and the role such needs play in the art of persuasion. Discuss how an understanding of needs theory, as articulated by Abraham Maslow, Clayton Alderfer, or Vance Packard would be useful to you in preparing a document explaining your organization s early retirement incentive program to employees. Case Study 1: Read the case for analysis: A Collection Scandal at Sears, Roebuck and Co., that starts on page 69 of your text. After reading the case, prepare the communication strategy memo described on page 71. Do not prepare the business letter. Please submit via the Dropbox by Sunday, CT. Week 3 Interpersonal Communication, Listening and Feedback Chapter 4: Speaking Chapter 8: Listening and Feedback

7 Columbia College Online Campus P a g e 7 Second City Communication. Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 6 In Chapter 4, O Rourke identifies five types of obstacles, or barriers that speakers should be aware of when speaking to an individual or group: stereotypes, prejudice, feelings, language, and culture. Select one of these barriers that you have experienced, either as a speaker or a listener, and discuss how it affected the communication process. Discussion 7 According to a recent survey by the Graduate Management Admission Council, employers rank the ability to listen number two among 25 skills they demand in new graduate business-school hires, placing it above writing ability, presentation skills, or quantitative analysis. Yet, it is generally acknowledged that of the four basic communication activities speaking, listening, writing and reading listening is the most difficult to master. Discuss why you agree or disagree that listening is the most difficult communication skill to master. Quiz #1: Quiz #1 will be available in the Quizzes section of the course Week 3 from Monday, 12:01 AM CT until Sunday, 11:59 AM CT. The quiz consists of 25 True/False and Multiple Choice questions covering material from Chapters 1, 2, 4, 5, 6, and 8. This is an open book quiz, but once you open the Quiz, you will have only one hour to complete it, after which you will not be allowed to answer any more questions. The Quiz is worth 100 points. Week 4 Non-Verbal, Symbolic, and Meta-Communication Chapter 9: Non-Verbal Communication Resource Materials: Aspects of Non-verbal Communication Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 8 In the News/Announcements section of the Course Home Page, I have posted a photograph. After you have looked at the photo, discuss various non-verbal signals or forms of expression (facial expressions, body language, gestures, attire, etc.) and how they influence your interpretation of the people and situation depicted in the photo. Discussion 9 In Chapter 9, O Rourke uses the terms metacommunication and paralanguage. What are the differences between the two terms? Give examples to support your response. Midterm Exam: The case study for the Midterm Exam will be available on the Course Home page this week. Please complete exam and submit it to the correct Dropbox folder by Sunday, CT. Week 5 Information/Communication Technology and Communication Ethics Chapter 3: Communication Ethics Chapter 7: Technology Ethical Communication. Resource Materials: Go to the website for the National Communication Association, which developed statements regarding ethical communication. One of those statements is the Credo for Ethical Communication found on the website's Ethical Statements Platform page. Read the Association's

8 Columbia College Online Campus P a g e 8 principles of ethical communication contained in the Credo. Also, explore the website. It contains good information on responsible communication. Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 10 Since Congress enacted the Electronic Communications Privacy Act in 1986, company policies relating to employee use of computers, telephones, and the internet for personal, non-work-related reasons typically try to achieve a balance between employer concerns regarding security, productivity, confidentiality and legal liability and employee concerns about privacy, responsibility and fairness. Discuss how restrictive or flexible you feel a policy should be to achieve this balance. Discussion 11 The nature of business communication has become increasingly complicated, as organizations, managers, and employees try to understand and adapt to advances in information/communication technology. A growing number of organizations, both public and private, are utilizing social media such as Facebook, Twitter, Google+, Instagram, Pinterest, and Tumblr to communicate more quickly and effectively with a larger audience than would otherwise be possible. Other organizations are creating corporate blogs on the company website. Yet, a number of companies believe that social media are more effective for marketing purposes than for communicating with stakeholders. What are your thoughts? Course Evaluation: You will have the opportunity to evaluate the course near the end of the session. Course evaluations will open on Sunday of Week 5 and will remain open until Thursday of Week 7. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are anonymous and that your instructor will not be able to see them until after final grades are submitted. Week 6 Cultural, Generational, and Gender Communication Issues Chapter 10: Intercultural Communication Intercultural Communication. Resource Materials: Read the essay by Deborah Tannen entitled Can t We Talk? The essay is excerpted from her book You Just Don t Understand, about the differences in communication styles between men and women. The essay can be found by clicking on the following link: Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 12 Employers are required by law to accommodate employees reasonable expressions of sincerely held religious beliefs. It is less clear to what extent employers are obligated to accommodate ethnic/cultural customs and practices. To what extent do you believe employers should accommodate employee expressions of their ethnic/cultural heritage with respect to their attire, work schedule, and similar activities? Discussion 13 Based on your personal or professional experience, discuss some gender and/or generational differences in communication styles that you have observed. Case Study 2: Read the case for analysis, Facebook Beacon: Cool Feature or an Invasion of Privacy? which begins on page 215 in the Textbook.

9 Columbia College Online Campus P a g e 9 After reading the case, prepare a paper answering questions 1, 2, and 5 at the end of the case. Please submit via the Dropbox by Sunday, 11:59 pm. CT. Course Evaluation: Please evaluate the course. You will be able to submit your course evaluation between Sunday of Week 5 and Thursday of Week 7. A link will be sent to your CougarMail that will allow you to access the evaluation. Week 7 Communication Strategies for Managing Dynamic Processes: Crises, Conflict, and Change. Communication Strategies for Interviews and Meetings Chapter 11: Managing Conflict Chapter 12: Business Meetings That Work Interviewing Skills. Resource Materials: Keys to Effective Business Meetings Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Sunday, CT. Discussion 14 Which of the five conflict management styles discussed by O Rourke on pp best describes your own approach to conflict management? How does your conflict management style affect your communication strategy in conflict situations at work? Discussion 15 Based on your experience with meetings at your current or previous job, what would you do to improve the effectiveness of business meetings? Quiz #2: Quiz #2 will be available in the Quizzes section of the course Week 7 from Monday, 12:01 AM CT until Sunday, CT. The quiz consists of 25 True/False and Multiple Choice questions covering material from Chapters 3, 7, 9, 10, 11, and 12. This is an open book quiz, but once you open the Quiz, you will have only one hour to complete it, after which you will not be allowed to answer any more questions. The Quiz is worth 100 points. Course Evaluation: Open until Thursday of Week 7. Week 8 Media Relations Chapter 13: Dealing with the News Media Appendix F (pp ): Media Relations for Business Professionals Giving an Oral Presentation. Discussions: Post your initial response by Wednesday, CT. Remember to respond to at least one of your fellow students responses by Saturday, CT. Discussion 16 Assume you are the Communications Director for a large corporation. You are leaving to pursue a better career opportunity and your successor has asked for some professional advice regarding the media. What is the most important advice you would offer with respect to dealing with the media? Explain why you feel your advice is so important. PowerPoint Presentation: Instructions for presentation are available in the Content area of the course beginning Week 5. Submit your PowerPoint presentation to the Dropbox by Friday, (CT).

10 Columbia College Online Campus P a g e 10 Course Policies Student Conduct Plagiarism All Columbia College students, whether enrolled in a land-based or online course, are responsible for behaving in a manner consistent with Columbia College's Student Conduct Code and Acceptable Use Policy. Students violating these codes will be referred to the office of Student Affairs and/or the office of Academic Affairs for possible disciplinary action. The Student Code of Conduct and the Computer Use Policy for students can be found in the Columbia College Student Handbook. The Handbook is available online; you can also obtain a copy by calling the Student Affairs office (Campus Life) at The teacher maintains the right to manage a positive learning environment, and all students must adhere to the conventions of online etiquette. Your grade will be based in large part on the originality of your ideas and your written presentation of these ideas. Presenting the words, ideas, or expression of another in any form as your own is plagiarism. Students who fail to properly give credit for information contained in their written work (papers, journals, exams, etc.) are violating the intellectual property rights of the original author. For proper citation of the original authors, you should reference the appropriate publication manual for your degree program or course (APA, MLA, etc.). Violations are taken seriously in higher education and may result in a failing grade on the assignment, a grade of "F" for the course, or dismissal from the College. Collaboration conducted between students without prior permission from the instructor is considered plagiarism and will be treated as such. Spouses and roommates taking the same course should be particularly careful. Work submitted in a previous course, in whole or in part, will not be accepted. If you have taken this course previously, you must inform the instructor of this fact as soon as possible so alternative assignments can be arranged. All required papers may be submitted for textual similarity review to Turnitin.com for the detection of plagiarism. All submitted papers may be included in the Turnitin.com reference database for the purpose of detecting plagiarism. This service is subject to the Terms and Conditions of Use posted on the Turnitin.com site. NOTE: For this course, you are required to complete the plagiarism tutorial take the associated quiz during Week 1. Access these through the course within the D2L course environment to receive credit. Non-Discrimination There will be no discrimination on the basis of sex, race, color, national origin, sexual orientation, religion, ideology, political affiliation, veteran status, age, physical handicap, or marital status. Disability Services Students with documented disabilities who may need academic services for this course are required to register with the Coordinator for Disability Services at (573) Until the student has been cleared through the disability services office, accommodations do not have to be granted. If you are a student who has a documented disability, it is important for you to read the entire syllabus before enrolling in the course. The structure or the content of the course may make an accommodation not feasible. Online Participation You are expected to read the assigned texts and participate in the discussions and other course

11 Columbia College Online Campus P a g e 11 activities each week. Assignments should be posted by the due dates stated on the grading schedule in your syllabus. If an emergency arises that prevents you from participating in class, please let your instructor know as soon as possible. Attendance Policy Attendance for a week will be counted as having submitted a course assignment for which points have been earned during that week of the session or if the proctoring information has been submitted or the plagiarism quiz taken if there is no other assignment due that week. A class week is defined as the period of time between Monday and Sunday (except for Week 8, when the week and the course will end on Saturday at midnight). The course and system deadlines are all based on the Central Time Zone. Cougar All students are provided a CougarMail account when they enroll in classes at Columbia College. You are responsible for monitoring from that account for important messages from the College and from your instructor. You may forward your Cougar account to another account; however, the College cannot be held responsible for breaches in security or service interruptions with other providers. Students should use for private messages to the instructor and other students. The class discussions are for public messages so the class members can each see what others have to say about any given topic and respond. Late Assignment Policy An online class requires regular participation and a commitment to your instructor and your classmates to regularly engage in the reading, discussion and writing assignments. Although most of the online communication for this course is asynchronous, you must be able to commit to the schedule of work for the class for the next eight weeks. You must keep up with the schedule of reading and writing to complete the class successfully. You have only one week (until Sunday, ) to submit late dropbox assignments. After one week, you will receive zero credit. For the final project (slide presentation), you have only until the last day of the class to submit the file. Notify the instructor before the due date if extenuating circumstances prevent you from meeting a dropbox assignment deadline. Each case is evaluated to determine the extent of penalty for late submission. The earlier you upload the paper, the lower the penalty assessed (to a maximum of 25%). If you wait until the due date or after to notify the instructor of late submission, the assignment score is subject to be automatically reduced 25%. Discussion thread assignments may not be made up after the week for which they are posted. The only way to conduct a proactive discussion online is for everyone to respond promptly. If you fail to post the initial response by the Wednesday deadline, a 10% penalty is assessed. If you miss the opportunity to post and respond to a discussion topic by the Sunday deadline, you will receive zero credit for that particular question. If you post the initial response, but fail to respond to at least one classmate by the Sunday deadline, the maximum score you can receive is seven points. Quizzes may not be made up after the week they are assigned. To eliminate the possibility of incurring penalties, you can always submit written assignments and post to discussion threads early in the week they are due. Course Evaluation You will have the opportunity to evaluate the course near the end of the session. Course evaluations will open on Sunday of Week 5 and will remain open until Thursday of Week 7. A link will be sent to your CougarMail that will allow you to access the evaluation. Be assured that the evaluations are

12 Columbia College Online Campus P a g e 12 anonymous and that your instructor will not be able to see them until after final grades are submitted. Additional Resources Orientation for New Students This course is offered online, using course management software provided by Desire2Learn and Columbia College. The Student Manual provides details about taking an online course at Columbia College. You may also want to visit the course demonstration to view a sample course before this one opens. Technical Support If you have problems accessing the course or posting your assignments, contact your instructor, the Columbia College Helpdesk, or the D2L Helpdesk for assistance. Contact information is also available within the online course environment ex Online Tutoring Smarthinking is a free online tutoring service available to all Columbia College students. Smarthinking provides real-time online tutoring and homework help for Math, English, and Writing. The Writing Center can be used for writing assistance in any course. Smarthinking also provides access to live tutorials in writing and math, as well as a full range of study resources, including writing manuals, sample problems, and study skills manuals. You can access the service from wherever you have a connection to the Internet. I encourage you to take advantage of this free service provided by the college. Access Smarthinking through CougarTrack under Students->Academics->Academic Resources.

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