Prepaid Solutions. Leadership. Innovation. First Data.

Transcription

1 1 Prepaid Solutions Leadership. Innovation. First Data.

2 2 Leadership. Innovation. First Data.

3 First Data: Opening New Doors for Your Business First Data is one of the industry s largest prepaid providers with a complete offering of prepaid services. Now, through First Data, you can improve your cash flow and better manage risk with industry-leading prepaid solutions and a comprehensive portfolio of innovative services that enable electronic payments and accelerate commerce worldwide. Our Offerings Include Payroll Solutions Gift Card Solutions General-Purpose Reloadable Card Solutions GO-Tag Solutions Loyalty Solutions 3 1

4 We focus on your success At First Data, we understand the challenges you face when building your prepaid program, and we offer complete solutions to help you reach your goals. Leading the Way With First Data, you will have proven transaction processing reliability and security on your side. We are a global technology and payments processing leader that safely and efficiently processes billions of electronic transactions each year for more than 5.4 million merchants worldwide. As a First Data merchant, you ll benefit from our know-how in launching and managing prepaid programs: More than 15 years of prepaid experience Thousands of merchant customers across 30 countries One of the most complete sets of prepaid product offerings in the industry We also supplement our experience with research, and we share our knowledge with you through services that include: Marketing and operational consultation Best-practices guides and references Market research incorporating consumer, employer and holiday surveys; mystery-shopping studies; and more Regular communications regarding consumer and industry trends Product Innovation That Keeps You Ahead of the Competition Our investments in prepaid product innovation help drive the success of our customers prepaid programs. Starting in 1995, when we launched the industry s first third-party-supported electronic gift card with Blockbuster, our industry firsts have enabled new types of businesses, rapid revenue growth and significant cost savings for our customers. A few notable milestones for First Data and our customers include: 2000 Our first multi-channel gift card, launched with Trans World Entertainment, allowing gift cards to be used across multiple store brands 2001 Enabled Walgreens to establish gift card malls 2002 Took a U.S. retailer global, expanding our gift and spending card capabilities beyond Canada and Western Europe and opening new prepaid markets to our customers 2004 Entered the pay card market with Money Network, making payroll cost savings more accessible to our customers 2006 Launched closed-loop contactless cards, increasing the convenience and usability of prepaid products 2008 Launched open-loop corporate incentive cards 2

5 5 Thousands of merchants in over 30 countries trust First Data with their prepaid programs.

6 First Data Payroll Solutions Our payroll distribution service allows you to reduce payroll administration costs and reliance upon paper checks, while offering your employees the benefits of electronic payroll. Our pay to the penny solutions enable compliance with state laws, and our cards are accepted at millions of ATMs and merchant locations nationwide. Program Features Instant-issue product Employer options: STAR branded, stored-value PIN debit card Visa, MasterCard or Discover branded, stored-value PIN and signature debit card Money Network checks that enable state payroll compliance Helps Your Business to Reduce costs associated with payroll and termination pay by offering a direct-deposit option for all employees Guarantee first pay with the instant-issue card Ensure prompt disbursement and access to wages for all employees Reduce administration, reconciliation and escheatment issues Employees Also Benefit From the Paycard Security Funds are FDIC insured Convenience & Value No more waiting in long check-cashing lines or experiencing high checkcashing fees; employees also get access to the Allpoint ATM Network, America s largest surcharge-free ATM network Reliability Employees have immediate access to full wages on payday Complete Bill Pay Employees can use their signature debit card to pay for purchases in-store or online; plus, they can use the included free checks can be used to pay everyday bills such as rent and utilities Service 24/7 bilingual (English/ Spanish) customer support and account information 4

7 7 First Data allows you to offer a direct-deposit payroll option to all employees, even employees without bank accounts.

8 Gift Card Solutions First Data s gift card programs provide innovative technology and customer-centric service that your business can leverage to attract new customers, encourage incremental spending and build your brand. Private-Label (Closed-Loop) Gift Card Programs First Data provides private-label gift card solutions to tens of thousands of merchants nationwide, including more than 250 of the world s top retail brands. We offer a global footprint, continuous product innovation and growth-oriented services. How Gift Cards Can Help Your Business Additional revenue from uplift upon card redemption 71% of gift card recipients report spending more than the value of the card 1 Increased foot traffic More spending per visit and increased frequency of visitations by persons who reload their cards 1 Higher likelihood of gift card recipients buying non-sale items 1 Improved brand exposure Fewer cash returns Interest from outstanding balances Lower administrative costs and improved security compared to gift certificates Gift Card Program Highlights Exclusive services to help grow your program Expert marketing consultations Best-practices guide Comprehensive industry research Service currently provided in 30 countries Successfully performed several of the industry s largest conversions Patent-pending fraud-protection technologies Designated account management and professional program implementation Network-Branded (Open-Loop) Gift Card Programs With consumers demanding the convenience of being able to use their prepaid cards at millions of locations plus forecasts of continuing strong growth for network-branded cards our solutions can help you attract new customers and additional spending to your locations. Our Network-Branded Gift Card Offering Features Two Options Turnkey choose from several appealing designs and launch your program quickly Merchant-branded implement a custom creative design that matches your brand s look and feel, giving your brand more visibility and helping drive spending back to your stores Corporate Incentive Card Encouraging and rewarding desired employee behavior is easy with First Data s Everywhere Gift Card TM Corporate Incentive Cards. The networkbranded cards appeal to virtually any employee and can be redeemed at millions of locations nationwide. And our convenient order-management tools make it easy for you to place and manage your orders. Card Product Solutions Help your business boost its revenue and market share by choosing First Data s best-in-class card programs. Through industry-leading business processes and program management, we provide you with a combination of high-quality cards, fast turnaround times and card innovation. 1 Source: 2007 Consumer Insights Survey. First Data 6

9 Over 250 of the world s top brands choose First Data as their gift card program provider. 9 7

10 General-Purpose Reloadable Card Solutions Drive foot traffic and revenue with our general-purpose reloadable card solutions. The products provide your customers with many of the same benefits offered by traditional banking services and give them new reasons to visit your stores. Helps Your Business Attract new customers to your stores Generate revenue from card sales Equip your customers with a means to more easily make purchases from your locations Customer Benefits Security Funds are FDIC insured Convenience & Value Pay for purchases online, in stores or over the phone; direct deposit option for paychecks; access to ATMs nationwide Complete Bill Pay Pay everyday bills such as rent and utilities with the signature debit card or with the included free checks Service 24/7 bilingual (English/Spanish) customer support and account information Reload Agent Network (Coming Soon) Join our reload agent network, and cardholders will seek out your locations to add cash to their reloadable cards. Not only will you earn revenue from reload fees, but you will also drive increased foot traffic and spending at your locations. 8

11 First Data s general-purpose readable cards are the perfect solution for underbanked and budget-conscious consumers. 11 9

12 GO-Tag Solutions GO-Tag is an innovative, new mobile solution using form factors, such as stickers or key fobs, that facilitate many different payment and transaction types (e.g., prepaid, loyalty, etc.). Leveraging contactless technology, the GO-Tag solution can help make transactions fast, secure and convenient for you and your customers. GO-Tag form factors are reloadable to encourage repeat use, and auto-reload functionality is available online for the ultimate in convenience. Here s How It Works Customers buy the GO-Tag form factor in your store or online. Then, to pay for their purchases, they simply wave or tap the GO-Tag form factor in front of a contactless reader at the point of sale (POS). Beyond the terminal, the transaction can use your store s existing processing infrastructure. Though the end result is the same as if a cashier had swiped a card, contactless technology makes the purchasing experience faster and more convenient for your customers. FD-20 GO-Tag Solutions Help Your Business Generate more brand awareness Increase prepaid card reloads Drive customer loyalty Establish a competitive difference Increase operational efficiency Create readiness for mobile commerce And It Helps Your Customers Check out quickly and conveniently Improve security because the payment device never leaves their hands Experience the convenience of not dealing with cash or traditional mag-striped cards Expand their choice in payment options outside their wallet Enjoy a unique experience at the POS 2 The Center for Financial Services Innovation Underbanked Segmentation,

13 When comparing a traditional gift card to a GO-Tag TM product, one quarter of respondents indicated that they would visit a quick-service restaurant (QSR) more frequently with a GO-Tag product. Source: GO-Tag Concept Assessment for QSRs Consumer Insights

14 Loyalty Solutions Customer loyalty is essential to a merchant s success in today s marketplace. By developing strong customer relationships, merchants create loyalty, which leads to a more profitable customer and a bigger bottom line. First Data s loyalty solutions are end-to-end, real-time, flexible, point-of-sale solutions that help merchants like you track your customers shopping and spending patterns. They enable you to deliver valuable, better-tailored promotions and relevant rewards that drive desired purchasing behavior from your customers. Loyalty Prepaid Solution First Data offers a loyalty solution designed specifically for prepaid programs. It provides you with the ability to create a value-added loyalty program to help increase your customer base and the lifetime value of prepaid customers through personalized customer campaigns. The solution quickly and easily ties current prepaid customers to an exciting loyalty program. Quick and easy implementation without POS changes, prepaid transactions are batch processed, and the loyalty program is tied directly to your prepaid program Rewards loaded directly onto prepaid card reduces fulfillment costs Complete integration First Data s loyalty solution can be integrated seamlessly into your existing prepaid program Loyalty Program Features Real-time offers, rewards and messaging instant customer recognition and gratification help reinforce intended or desired behaviors Tender-neutral payment options help attract a wider audience to your program by giving customers an option to pay as they prefer: cash, credit, stored-value, etc. Allows any loyalty identifier your loyalty customers can be rewarded if they can be identified using virtually any loyalty ID (plastic, GO-Tag form factor, phone number, etc.) Effective, ongoing communication using multichannel communication strategies, you can build long-term, value-added consumer relationships Customer relationship management (CRM) capabilities true one-to-one marketing and offer management through CRM scoring and customer clusters 12

15 To learn more about how the leading provider of innovative prepaid solutions can help you build your prepaid business, contact your First Data representative or visit firstdata.com

16 Learn more about innovative products at firstdata.com First Data Corporation. All rights reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.