Preparing for EMV chip card acceptance

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1 Preparing for EMV chip card acceptance Ben Brown Vice President, Regional Sales Manager, Wells Fargo Merchant Services Lily Page Vice President, Wholesale ereceivables, Wells Fargo Merchant Services June 16, Wells Fargo Bank, N.A. All rights reserved.

2 AIADA and Wells Fargo Merchant Services We re here to provide AIADA members: Information about the latest in the payments industry Solutions for dealerships to quickly and easily accept payments from your customers Special benefits for AIADA members such as enhanced customer support and special offers Today s webinar: Preparing for EMV chip card acceptance EMV as part of a multi-layered security approach Benefits of accepting EMV payments October 2015 liability shift EMV acceptance and adoption

3 Payment security is crucial to your business Layers of security EMV (Chip technology) Embedded chip protects against counterfeit cards, reuse of stolen data, lost/stolen cards (with PIN) Encryption & Tokenization Sensitive data encrypted into a cryptogram and replaced with a token (a random number) prevents data from being stolen in transit and at rest PCI Compliance Industry standard which helps merchants employ and maintain practices and processes to protect cardholder data and reduce fraud Security strengthens with each layer 3

4 PCI Compliance Data security by the numbers Over 1 billion data records were stolen from 1,500 hacking incidents in 2014* Over 55% of breaches targeted POS systems Less than 4% of compromised data was even partially encrypted Improve data security with PCI compliance Ongoing certification process to help merchants keep payment card data safe Compliance with policies, procedures, and technology requirements created and updated to help keep cardholder data secure Wells Fargo Merchant Services provides solutions through TrustWave, a leader in global security to help merchants get set up and stay current with changing PCI standards. Includes free webinars for Wells Fargo Merchant Services customers: General data security webinars - Blocking cyber theft, how data is stolen, setting up firewalls, remote access vulnerabilities, detecting and protecting against malware PCI webinars - Getting started with PCI, understanding new PCI 3.0 standards, what you need to know about the new PCI Self Assessment Questionnaire *pymnts.com, February 13, 2015

5 Encryption and tokenization Encryption protects data in transit Secures the transaction by converting payment data into a cryptogram that cannot be easily decoded by hackers Tokenization protects data at rest Removes card data from the merchant environment by replacing the Primary Account Number (PAN) with a unique, randomly-generated number (token) TransArmor Dual-layered card data security solution delivers greater transaction security.

6 EMV chip card technology EMV chip card payments The U.S. is moving to EMV (EuroPay, MasterCard and Visa) chip cards to increase security and reduce credit card fraud Projected to have 575 million EMV chip cards in the U.S. by the end of 2015 Reasons to accept EMV chip cards Data security Decreases counterfeit fraud Liability shift Expanded payment acceptance EMV chip cards have an embedded microchip *Visa and EMVCo studies 6

7 Global Visa chip acceptance status Canada POS 86% ATM 92% Visa Europe POS 93% ATM 97% U.S. POS 6% ATM 0% Asia Pacific POS 79% ATM 13% Latin America POS 54% ATM 40% CEMEA POS 87% ATM 92% Visa worldwide POS 72% ATM 65% Note: Percentage of international card-present transactions that originated from chip terminals during 1Q14. Source: As of January 2014, VisaNet clearing and settlement counts. Visa Europe is the exclusive licensee of Visa Inc. in the territory covered by the European Union.

8 EMV data security More secure transactions The embedded microchip is more difficult to counterfeit than the standard magnetic stripe Data changes for every transaction PIN or signature may be required for additional authentication Historically, up to 84% of lost, stolen, and counterfeit card-present fraud can be prevented with EMV chip and PIN implementation.* *Visa and EMVCo studies

9 Liability shift October 1, 2015 Merchants may be liable for costs associated with card present counterfeit fraud preventable with EMV chip card acceptance Issuers may no longer be responsible for card present fraud if merchants are presented with an EMV chip card and process the payment by swiping the magnetic stripe or manually inputting the card number This is a new financial risk for merchants *Visa and EMVCo studies

10 Hierarchy of liability Visa vs. MasterCard (October 2015 EMV liability shift) Readiness is critical, given the liability shift to the party that is not Chip-enabled Visa Issued Device/Card Acceptance Terminal Counterfeit fraud losses shift to party who does not enable EMV if fraud would have been avoided if EMV had been used Magnetic stripe and/or Contactless magnetic stripe EMV contact or EMV contactless (signature CVM) Higher Risk Magnetic stripe and/or Contactless magnetic stripe EMV contact or EMV contactless (not PIN capable) EMV contact or EMV contactless (online or offline PIN CVM) Lower Risk EMV contact or EMV contactless (online or offline PIN capable) Visa s liability is for counterfeit fraud, does not include Lost/Stolen categories MasterCard has included Lost, Stolen and Never Received in their liability hierarchy. 10

11 EMV deployment status Visa U.S million EMV cards issued 1 100,000 EMV-enabled merchant locations 1 20% U.S.-issued crossborder transactions are chip on chip 2 Visa global 1 billion Chip cards issued 43% POS transactions originating from chip terminals 54% ATM transactions originating from chip ATMs Industry billion EMV cards issued globally 36 million EMV terminals globally 1 Visa Inc, EMV Migration Update, January Based on EMVCo Q data combined form Visa, MasterCard, American Express and JCB

12 How an EMV transaction works EMV chip card holder experience 1 Customer 2 Terminal EMV prompts inserts card instead of swiping reads card customer to sign or enter PIN (not all transactions will require a PIN or signature) 3 4 EMV prompts customer to remove card Important: card should not be removed until prompted

13 Expanding payment acceptance

14 NFC contactless payments Most EMV enabled equipment can also process near field communication (NFC) payments, expanding customer payment options NFC contactless payments: Include solutions such as Apple Pay tm and Google Wallet Contactless payments can be made with NFC-enabled plastic cards, smartphones, and other NFC-enabled devices Support tokenization (utilized by many mobile devices) where sensitive card information is replaced with a token which makes data more difficult to steal and reduces fraud Payments from mobile devices are expected to grow to 2 billion by the end of 2017 * How NFC (near field communication) works: NFC is a wireless, contactless technology that reads and processes mobile payments within very close range of an NFC-enabled reader. A customer waves a card or device over an NFC reader, the payment is processed without the card or device touching anything. * Juniper Research, November

15 AIADA member offer

16 Special pricing exclusively for AIADA members EMV chip and contactless enabled equipment When processing with Wells Fargo Merchant Services, you will receive: Special equipment pricing A dedicated relationship manager Guidance and resources to help ensure you are in compliance and processing payments securely Special pricing AIADA Offer on new Special equipment pricing for a nt limited time exclusively for AIADA members Easy evaluation and set up to accept and process credit, debit and gift card payments Convenient options to accept payments wherever you do business sales and service desks, on the road and online Fast funding as soon as next business day with a linked Wells Fargo deposit account 24/7 customer support and online tools The peace of mind working with an experienced payment processor endorsed by AIADA 16

17 Concluding thoughts More customers will be using EMV chip cards for payments Benefits of accepting EMV payments include data security, reduced fraud related financial loss, and convenience of offering your customers more payment options Make sure you re ready for the October 1, 2015 liability shift More information about EMV chip cards may be found at gochipcard.com We thank you for your time today. Please contact your Wells Fargo Dealer Services Commercial Relationship Manager for more information about getting EMV ready Wells Fargo Bank, N.A. All rights reserved. Member FDIC. 17

18 Wells Fargo Dealer Services A team dedicated to driving dealer success Wells Fargo Dealer Services finely tuned indirect financing operation features a full credit spectrum to meet more of your customers needs and an experienced staff that understands the unique characteristics of the industry. In addition, we offer commercial banking solutions to increase the efficiency of your business operation and help mitigate financial risk. Nationwide network means local decisions and fast funding We are committed to staying near dealers to provide quick, flexible credit decisions and fast, local funding. With Regional Business Centers lending nationwide 1, you ll be served by auto financing professionals with extensive local market knowledge and experience. Powerful financing, insurance, and banking options for your dealership We help open the door to more sales and greater efficiency with a powerful offering of Commercial banking products and services, including: -Floor plan financing -Loans for real estate and working capital -Treasury management -Interest rate risk management -Merchant services -Insurance 2 -Employee benefits -Commercial purchasing card -Wealth management 1 Alaska, Louisiana, and Arkansas have limited operations. 2 Products and services are offered through Wells Fargo Insurance Services USA, Inc., a nonbank insurance agency affiliate of Wells Fargo & Company. Banking and insurance decisions are made independently and do not influence each other. Wells Fargo Dealer Services is a division of Wells Fargo Bank, N.A. Member FDIC and Equal Credit Opportunity Lender Wells Fargo Bank, N.A. 18

19 Commercial team contacts To find out more, contact your Wells Fargo Dealer Services Commercial Relationship Manager or one of our Regional Sales Directors by using the following information: 19

20 Questions about the content in this presentation Contact Ben Brown

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