MEDIA KIT 2015 ASIA NEW! Culture and Quality for a Luxury Wine-style

Transcription

1 NEW! MEDIA KIT 2015 Culture and Quality for a Luxury Wine-style ASIA JAN/2015

2 COVER OF THE MAGAZINE

3 THE MISSION Swan Group has moved to Asia with a path that passing from internationalization of the product, to promote the culture of wine starting from the great French ones and extending itself to the rest of the world. With Spirito divino Asia, we aim to determine the actual quality and the fair value of each wine. We do it with passion and skill, elegance and extravagance, ethics and values that we are unanimously recognized. The extravagant man chooses according to taste brought up over the years. Search the highest quality and beauty, finding them in a car and in a watch, in a dress and even in a wine, and finally sharing them with his friends because the real luxury is a shared luxury. For this reason Spirito divino Asia presents itself as a lifestyle magazine that has its leit motif in the culture of wine. Spirito divino Asia is the ultimate in publishing luxury. Being the premiere wine and luxury lifestyle magazine, Spirito divino Asia continues reaching the most sophisticated and cultured individuals through its tailored content. Spirito divino Asia aims to deal with life quality through a journey into the wine world, promote the culture of wine and spirits in Asia, entertain international travellers through its focused distribution across the area.

4 THE PUBLICATION Size: 250 X 330 mm Languages: English Pages: From Frequency: Bi-monthly Circulation: copies per issue Circulation by City: Hong Kong Macau, Shanghai, Beijing, Singapore, Bangkok, Kuala Lumpur, Jakarta Distribution: Retail, Subscriptions VIP Mailing, Controlled Distribution

5 ASIA INSIDE PAGES hong kong ( passion for wine ) Wine & Dine Month Never limit yourself to the largest and most famous wineproducing countries. The Month offers a valuable opportunity for visitors to explore the alcohol, and also the food to pair by Judith Ki photos by Keith Sin The Wine and Dine Festival has offered to locals and tourists who admire fine living a chance to enjoy all at once the premium quality in food and wines, as well as Hong Kong s spectacular citiscape at night. SPIRITOdiVINO 19 Wine&Spirits Fair FRA copy.indd 19 18/1/13 7:42 PM

6 OCCUPATION WHO IS OUR READER 64% MAN 36% WOMAN THE AUDIENCE AGE 58% CHAIRMAN/PRESIDENTS/ENTREPRENEUR 75% 45 YEARS OLD AND ABOVE EDUCATION 24% PROFESSIONALS/ MANAGERS 54% UNIVERSITY ANNUAL INCOME 18% OTHERS 37% HK8M AND ABOVE 38% HK800K - 2M 46% POSTGRADUATE TRAVEL INTERNATIONALLY IN THE PAST 12 MONTHS 62% FOR LEISURE 38% FOR BUSINESS

7 THE DISTRIBUTION NEW! 1. CONTROLLED DISTRIBUTION AT EXQUISITE LOCATIONS IN ASIA PACIFIC Airport Lounges Hotels Private Clubs Golf/Yacht Clubs Location Total Hong Kong Singapore Kuala Lumpur Bangkok Jakarta Shanghai Beijing RETAIL AT NEWSSTANDS, AIRPORT AND SPECIALTY BOOKSTORES Hong Kong International Airport: Departure Floor Before Security, Restricted Area Gate 15, Gate 20, Gate 41 Bookstores: Dymocks, Kelly & Walsh, Jumbo Grade, Eslite, Beachside Bookship, Aberdeen Marina Club Newsstands: Newsstands at the city centre: Admiralty, Central, Wanchai, Causeway Bay, Tsim Sha Tsui 3. VIP MAILING AND DISTRIBUTION AT TOP CLASS EVENTS VVIP Mailing: An unmatched mailing list boasting the most important personalities of the Asian cities Top-class Event Distribution: Spirito divino Asia is proudly distributed at the most exclusive events in town organzied by prestigious bodies, including Aston Martin Owners Club, Oxford and Cambridge Society, Foreign Correspondents Club

8 MARKETING CAMPAIGN Spirito divino Asia plans exclusive by-invitation only events for our clients, from private sit-down fine wine dinners to large-scale walk-around cocktail party. All events are planned according to the specific needs of each client. In addition to single-brand event, we line up collaborations for clients with non-competitive brand as well as liquor sponsorships to create maximum impact, reach a broader client base and elevate guests enjoyment.

9 ADVERTISING RATES Full page: HK$ Double page spread: HK$ Inside front cover spread: HK$ Inside front cover: HK$ Back cover: HK$ Inside Back cover: HK$ Horizontal half page: HK$ Vertical half page: HK$ Special positions: adv rate +15% Special offers Yearly agreement: 10% discount

10 INSERTION SCHEDULE NR.13 DEC/JAN 2015 COVER at newsstand end of november material deadline: nov 14, 2014 NR.14 FEB/MAR 2015 COVER at newsstand end of january material deadline: jan 16, 2015 NR.15 APR/MAY 2015 COVER at newsstand end of march material deadline: mar 13, 2015 NR.16 JUN/JUL 2015 COVER at newsstand end of may material deadline: may 15, 2015 NR.17 AUG/SEP 2015 COVER at newsstand end of july material deadline: jul 15, 2015 NR.18 OCT/NOV 2015 COVER at newsstand end of september material deadline: sep 11, 2015 NR.19 DEC/JAN 2016 COVER at newsstand end of november material deadline: nov 16, 2015

11 APPENDIX I Technical Specifications

12 TECHNICAL SPECIFICATIONS Digital file: Please include links to all graphics in the file Format: PDF format created using the printing option Illustrator: EPS or AI files In-design: Please include all font types and graphics Please use CMYK mode and save them with resolution 300 dpi Please do not edit text in photoshop or convert the file into any photoshop files, the text has to remain vector. Single page: 250X330 mm + 5 mm bleed on each side Double page: 500X330 mm + 5 mm bleed on each side Horizontal half page: 250 X 165 mm Vertical half page: 125 X 330 mm

13 APPENDIX II Distribution in Detail

14 : 16 VIP LOUNGES / 68 AIRLINES In 2012, some 56.5 million passengers travelled through the HKIA where 4 million tonnes of air cargo were handled at the same time. This makes HKIA the world s fourth busiest passenger airport connecting about 170 destinations worldwide by over 100 international airlines. Lounge Name Airline Name 1 The Wing, The Pier, Cathay Pacific Airways, Dragonair The Bridge, The Cabin, The Arrival 2 Morning Calm Lounge Korean Air 3 Silver Kris Lounge Air Canada, Air China, Air New Zealand All Nippon Airways, Asiana Airlines, Continental Airlines, Lufthansa German Airlines, Singapore Airlines, Swiss International Air Lines, Thai Airways, Turkish Airlines, United Airlines, Virgin Atlantic 4 Plaza Premium Lounge Aeroflot Russian Airlines, Malaysia Airliens, Mega Maldives, Qatar Airways, Royal Jordanian, Shenzhen Airlines, Sky King, Japan Airlines, Swiss International Air Lines 5 CNAC VIP Lounge Air China, Air Mauritius, Air New Zealand, China Eastern Airlines, China Southern Airlines, Garuda Indonesia, MIAT Mongolian Airlines, Pakistan International Airlines, Philippine Airlines, Shanghai Airlines, South African Airways, SriLankan Airlines, Xiamen Airlines, Hong Kong Airlines, Xiamen 6 Dynasty Lounge Mandarin Airlines, China Airlines 7 Plaza Premium Lounge Air India Ltd., Bangkok Airways, EL AL Israel Airlines, Ethiopian Airlines Nepal Airlines, Turkish Airlines 8 Royal Orchid Lounge Air Canada, Lufthansa German Airlines, Air New Zealand, Scandinavian Airlines Thai Airways Int l PCL 9 The Hong Kong Lounge Hong Kong Airline, Jet Airways, TIANJIN Airlines, Hong Kong Express Airways 10 United Red Carpet Club Air Canada, Lufthansa German Airlines Star Alliance Group Air New Zealand, Thai Airways Int l PCL United Airlines 11 Qantas Business Lounge British Airways, Qantas Airways, Delta Air Lines 12 Emirates Lounge Emirates Airlines, Swiss International Air Total Lounges: 16 Total Airlines served: 68

15 AIRPORT BOOKSTORES Being the banking and financial hub in Asia, Hong Kong has within its territory headquarters of a big number of MNCs and high earning expats. They are frequent flyers on target, not to mention the international travellers flying into the city on business. The frequent patronage of the flyers makes the international airport a concentrated marketplace more powerful than the rest of the city. Travellers are more likely to spend money during the wait for flights than after they reach their destinations. This is why bookstores stocking Spirito divino Asia all located within the departure area of terminal 1, major terminal of the airport. The bookstores are as well located in high-traffic area, places all passengers will walk past, where we have our promotion on the big floor-to-ceiling screens. Terminal 1 THE MAGAZINE WILL BE DISTRIBUITED: Departure Floor Before Security, Restricted Area: Gate 15, Gate 20, Gate 41, Arrival Hall. North Satellite Concourse Shop 18 Shop 10 7/F Departure Hall Shop 4 Shop 2 Shop 3 Shop 9 6/F Restricted Area 5/F Arrival Hall Shop 16

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17 253 TOP LOCATIONS AREA: km 2 POPULATION: DENSITY: Inhab./km 2 NEW! HOTEL PRIVATE CLUB GOLF YACHT CLUB DOWNTOWN 1. Conrad Hong Kong 2. Peninsula Hotel 3. Le Meridien Cyberport 4. InterContinental Hong Kong 5. InterContinental Grand Stanford Hong Kong 6. Kowloon Shangri-La 7. Harbour Plaza North Point 8. Kowloon Hotel 9. Royal Pacific Hotels & Tower 10. Lanson Place Hotel 11. The Royal Garden 12. Sheraton Hong Kong Hotel & Towers 13. W Hong Kong 14. Novotel Century HK 15. Royal Plaza 16. Regal Kowloon 17. Regal Hong Kong 18. Regal Airport 19. Sky City Marriott 20. Ritz Carlton Hong Kong 21. Harbour Grand 22. Hullett House 23. The Upper House 24. Four Seasons Hotel 25. The Landmark Mandarin Oriental 26. Mardarin Oriental Hotel 27. The Mira Hong Kong 28. Grand Hyatt Hong Kong 29. Hyatt Regency TST 30. Auberge Discovery Bay 31. Hotel ICON Total Hotels: American Club (Town) 2. American Club (Country) 3. Bankers Club 4. Butterfield s Club 5. China Club 6. Craigengower Cricket Club 7. Dynasty Club 8. Fringe Club 9. HK Cricket Club 10. Kowloon Bowling Green Club 11. Kowloon Cricket Club 12. Kowloon Tong Club 13. Ladies Recreation Club 14. The Foreign Correspondents Club 15. The HK Club 16. Hong Kong Country Club Total Private Club: The Aberdeen Mariners Club 2. Aberdeen Boat Club 3. Clearwater Bay G&C Marina Club 4. Club Marina Cove 5. Gold Coast Yacht Club 6. Royal Hong Kong Yacht Club 7. Mariners Club 8. Royal Hong Kong Golf Club 9. HK Golf Club 10. Discovery Bay Golf Club 11. Shek O Golf Club 12. Nine Eagles Golf Club Total Golf Hotel: Station in Central 2. Newsstand: 123 dealer located in in the 5 major areas: Central, Tsim Sa Tsui, Causeway Bay, Wan chai, Admiralty 3. Seven-Eleven: 71 shops located in in the 5 major areas: Central, Tsim Sa Tsui, Causeway Bay, Wan chai, Admiralty 4. Bookstores: for Bookstroes only, sales of magazines depends on the decision of respective bookstores Total : 194

18 JAKARTA AIRPORT JW EXCLUSIVE LOUNGE SHANGHAI INTERCONTINENTAL HOTEL AIRPORT INTERCONTINENTAL AIRPORT JAKARTA GARUDA EXCLUSIVE LOUNGE

19 BEIJING AND SHANGHAI 3 AIRPORTS, MORE THAN 30 LOUNGES, 30 LUXURY HOTELS BEIJING, AREA: km 2 POPULATION: DENSITY: Inhab./km 2 SHANGHAI, AREA: km 2 POPULATION: DENSITY: Inhab./km 2 BEIJING AND SHANGHAI AIRPORT LOUNGES 1. Beijing Capital International Airport 2. Shanghai Pudong International Airport 3. Shanghai Hongqiao International Airport MORE THAN 30 LOUNGES AT THE AIRPORT Total Airport: 3 More than 30 Lounges BEIJING AND SHANGHAI HOTELS 1. The Peninsula Shanghai 2. The Ritz-Carlton Shanghai Pudong 3. The Portman Ritz-Carlton Shanghai 4. Mandarin Oriental Shanghai 5. Four Seasons Hotel Shanghai 6. Grand Hyatt Shanghai 7. Park Hyatt Shanghai 8. Hyatt on the Bund 9. InterContinental Shanghai Pudong 10. InterContinental Shanghai Expo 11. InterContinental Hotel Puxi 12. The Westin Bund Centre Shanghai 13. Shanghai Le Royal LeMeridien Hotel 14. Hilton Shanghai Hotel Jing an 15. Pudong Shangri-La East Shanghai 16. Sheraton Shanghai Hongqiao Hotel 17. Shanghai JW Marriot Hotel 18. Shanghai Marriot Hotel Hongqiao 19. Shanghai Marriot Hotel Luwan 20. Shanghai Marriot Hotel Changfeng Park 21. Le Sun Chine 22. Hotel Massenet 23. The Puli Hotel and Spa 24. Swissotel Grand Shanghai 25. Pullman Shanghai Skyway Hotel 26. Okura Garden Hotel Shanghai 27. Radisson Blu Plaza Xing Guo Hotel 28. Waldorf Astoria Shanghai on the Bund 29. Fairmont Peace Hotel 30. Hotel Indigo Shanghai on the Bund Total Hotels: 30

20 SINGAPORE 10 AIRPORT LOUNGES, 34 LUXURY HOTELS AREA: 641 km 2 POPULATION: DENSITY: Inhab./km. 2 SINGAPORE AIRPORT LOUNGES 1. Singapore Airlines-Paragon Service Ctr. 2. Plaza Premium Lounge 3. Emirates Lounge 4. Korean Air Lounges 5. Cathay Pacific Lounge 6. Jet Quay Terminal 7. SATS Premier Club T1 8. SATS Premier Club T2 9. Rainforest By SATS Lounge T1 10. Thai Airways Intl T1 Total Lounges: 10 SINGAPORE HOTELS 1. Amara Hotel 2. Carlton Hotel Singapore 3. Conrad Int l Centennial Singapore 4. Copthorme King s Hotel Singapore 5. Copthorme Orchid Hotel Singapore 6. Fairmont Singapore 7. Four Seasons Hotel Singapore 8. Fullerton Hotel Singapore 9. Goodwood Park 10. Grand Copthorme Waterfront Hotel 11. Grand Hyatt Singapore 12. Grand Park City Hall 13. Hilton Singapore 14. Holiday Inn Atrium Singapore 15. Holiday Inn Parkview Singapore 16. Hotel Rendezvous Singapore 17. Hotel Royal@ Queens 18. Inter Continental Singapore 19. M Hotel Singapore 20. Marina Mandarin 21. Marriott Hotel Singapore 22. Meriltus Mandarin 23. Novotel Clarks Quay 24. Orchard Hotel 25. Orchard Parade 26. Pan Pacific Hotel Singapore 27. Raffles Hotel Singapore 28. Ritz-Carlton Millenia Singapore 29. Riveview Hotel 30. Royal Plaza On Scotts 31. Shangri-La Hotel Singapore 32. Sheraton Towers Singapore 33. St. Regis Hotel Singapore 34. Swissotel The Stamford Total Hotels: 34

21 KUALA LUMPUR 8 AIRPORT LOUNGES, 22 LUXURY HOTELS AREA: 244 km 2 POPULATION: DENSITY: Inhab./km 2 KUALA LUMPUR AIRPORT LOUNGES 1. Cathay Pacific Lounge 2. Emirates Lounge 3. Plaza Premium Lounges 4. Oman Airways 5. Malaysian Airlines 6. Thai Airways Intl 7. Silver Kriss Lounge 8. Dynasty Lounge Total Lounges: 8 KUALA LUMPUR HOTELS 1. The Ascott Kuala Lumpur 2. Renaissance Kl Hotel 3. Berjaya Times Square Hotel 4. Hilton Kuala Lumpur 5. Hotel Equatorial Kuala Lumpur 6. Crown Plaza Mutiara Kl 7. Nikko Kuala Lumpur 8. Hilton Petaling Jaya 9. The Ritz Carton K.L 10. Shangri-La Hotel Kl 11. The Westin Kl 12. Grand Millenium Kl 13. Hotel Istana 14. Le-Meridien Kl 15. Novotel Kl City Centre 16. Flamingo Hotel ( Lake ) 17. Mandarin Oriental Kl 18. Traders Hotel Kl 19. Hotel Maya Kuala Lumpur 20. Sheraton Imperial Kl Hotel 21. Prince Hotel 22. Carcosa Seri Negara Total Hotels: 22

22 BANGKOK 11 AIRPORT LOUNGES & 32 LUXURY HOTELS AREA: km 2 POPULATION: DENSITY: Inhab./km. 2 BANGKOK AIRPORT LOUNGES 1. Singapore Airlines Lounge 2. Cathay Pacific Lounge 3. Birtish Airways/Qantas Lounge 4. Eva Air Lounge 5. Louis Tavern CIP Lounge (Concourse F) 6. China Airlines Office 7. Thai Airways 8. Bangkok Airways 9. Korean Air Lounge 10. Gulf Air Lounge 11. EK Inflight deliveries Total Lounges: 11 BANGKOK HOTELS 1. Ambassador Hotel 2. Arnoma Hotel Bangkok 3. Baiyok SkyHotel, Bangkok 4. Bangkok Mariott Resort & Spa Hotel 5. Bangkok Palace Hotel 6. Banyan Tree Bangkok 7. Century Park Hotel 8. Chaophya Park Hotel 9. Amari Watergate BANGKOK 10. Conrad Bangkok Hotel 11. D Ma Pavilion Hotel 12. Sofitel Bangkok Sukhumvit. 13. Grand Hyatt Erawan Bangkok 14. Intercontinental Bangkok 15. JW Marriott Hotel Bangkok 16. Amari Boulevard BANGKOK 17. Nai Lert Park Bangkok, Araffles International Hotel 18. Novotel Bangna Hotel 19. Pan Pacific Bangkok 20. Pathumwan Princess Hotel 21. Royal Orchid Sheration Hotel & Towers 22. Shangri-la Hotel Bangkok 23. The Dusit Thani 24. The Emerald Hotel 25. The Landmark Bangkok Hotel 26. The Peninsula Bangkok 27. The Twin Tower Hotel Bangkok 28. The Oriental Bangkok 29. Millennium Hilton Bangkok 30. Grand Millennium Sukhumvit 31. Renaissance Bangkok Ratchaprasong Hotel 32. Westin Grande Sukhumvit Bangkok Total Hotels: 32

23 JAKARTA 14 AIRPORT LOUNGES & 25 LUXURY HOTELS AREA: km 2 POPULATION: DENSITY: Inhab./km. 2 JAKARTA AIRPORT LOUNGES 1. JW Executive Lion Air 2. El John Lion Air, Sriwijaya Air 3. D Green Air Asia 4. Garuda Executive Garuda Indonesia 5. Indosat Executive Garuda Airline, Merpati Airline 6. Sunda Kelapa Executive Merpati and Garuda 7. Batavia Serve all airlines 8. Pura Indah Singapore, Malaysia, Lufhtansa, Korea, Japan, China, Emirat, Ethihat 9. Premiere Lufthansa, SQ, Turki, Cathay, Emirat, Qatar, Philiphine, China Airline, FHR, Etihat 10. Esplanade (Raffles) SQ 11. Emerald Sky Garuda Indonesia, KLM,Royal Brunei, Qatar, Japan Airline, Saudi Arabia, Golf Air 12. Mutiara Serve all airlines 13. Garuda Executive Garuda Indonesia 14. Teluk Banten Serve all airlines Total Lounges: 14 JAKARTA HOTELS 1. Ascott Jakarta 2. The Ritz Carlton 3. Kempinski Hotel 4. Hotel Niko 5. Ciputra Hotel 6. Shangrila Jakarta 7. Four Season Jakarta 8. Jw Marriot 9. Grand Hyatt Jakarta 10. Intercontinental Mid 11. Kristal 12. Sultan Hotel 13. Mulia Senayan 14. The Ritz Carlton Pp 15. Grand Mahakam 16. The Darmawangsa 17. Alila Hotel 18. Grand Sahid Jakarta 19. Park Lane Jakarta 20. Menara Peninsula 21. Sari Pan Pacific 22. Borobudur Int l Hotel 23. Crown Plaza Hotel 24. Le Meridien Hotel 25. Mandarin Oriental Total Hotels: 25