2017 NALA Advertising. Exhibition Opportunities

Transcription

1 2017 NALA Advertising & Exhibition Opportunities 1

2 2017 NALA Media Kit NALA is a non-profit organization for paralegals offering continuing education and professional development programs nationwide. It is composed of over 7,000 individual members and 18,000 affiliate members. The association was organized in In addition, 85 state and local paralegal associations are affiliated with NALA. NALA administers the nationally accredited Certified Paralegal credential and the Advanced Certified Paralegal credential. About Our Members Demographic Representation: NALA has about 7,000 current members. 96% Women 5% Men 22% Paralegals 72% Certified Paralegals 6% Students 2

3 2017 NALA Media Kit Geographic Representation: NALA members are in all states of the U.S., Puerto Rico, and the Virgin Islands. Some members live in foreign countries working for U.S. companies or are in the military. Across the nation, the list is distributed as follows: 14% Far West 6% Great Lakes 11% New England/Mid East 7% Plains States 5% Rocky Mountains 35% Southeast 22% Southwest Employment: Members and Certified Paralegals have several years of experience with the average tenure with current employer at 10 years. Most (63%) work for a private law firm, and, of those, 68% work in firms of 1-15 attorneys 17% of the respondents work for corporations Most speciality practice areas are included in our list, the largest percentage of paralegals working in litigation. 3

4 DISPLAY ADVERTISMENTS Publication Frequency: Bi-monthy print and digital; with 2 issues digital only (January and July). 4 color Circulation/Press Run: 8,500 Forms: Print, digital version, and archived versions online Apps: Google and Apple current issue password protected for subscribers; last five issues are available for download free of charge and oldest one rotates off when new issue is released. For advertisers, this means an issue is on the app and available to the public for almost a year. Deadline Due Dates Issue (2017) Space Content Mailing January/February *Digital Only 10/1 10/15 12/15 March/April 12/1 12/15 2/15 May/June (Pre-Conference) 2/1 2/15 4/15 July/August *Digital Only 4/1 4/15 6/15 September/October 6/1 6/15 8/15 November/December 8/1 8/15 10/15 4

5 RATE CARD Ad Size 1x 3x 6x 12x Cover 2 $2,210 $1,990 $1,880 $1,770 Cover 3 $2,040 $1,835 $1,735 $1,645 Cover 4 $2,380 $2,140 $2,025 $1,905 Full Page $1,700 $1,530 $1,445 $1,360 2/3 Page $1,360 $1,225 $1,155 $1,090 1/2 Page $1,020 $920 $870 $815 1/3 Page $680 $615 $580 $545 Rates are per insertion. Standard Sizes (Non-bleed) Inches Wide Inches Deep Full Page (4-color) /2 Page Vertical (4-color) /2 Page Horizontal (4-color) /3 Page Vertical (4-color) Payment Payment must accompany orders for first time advertisers. All ads must be paid within 30 days of invoice date. Cancellation of any part of the order will void the rates and placement agreements. Agency commission: a 15 percent commission is allowed to recognized advertising agencies. Facts & Findings reserves the right to decline advertisments. 5

6 DIGITAL ADVERTISING Monthly Electronic Newsletter to Members NALA newsletters are sent to about 7,000 paralegals and students. All those on our list have an option to opt-out of receiving the electronic newsletter. The numbers may be slightly lower than our current membership numbers. Pricing List 1x 5x, per insertion 300x100 Premium Location - under header 10x, per insertion $500 $500 $ x100 Body Location - top 1/3 $300 $275 $ x125 Left Sidebar $400 $350 $300 Form: jpg, png, gif Size: 300 (w) X 100 (h) pixels or 125 X125 pixels Position: Premium (under head), Body top 1/3 of newsletter, left sidebar Limit: 3 exclusive ad positions per issue Deadlines: Newsletters are sent on the 15th of each month. Insertion orders and art work are due by the 1st of the month for the ensuing newsletter. Vendor Directory The vendor directory listing includes a hyperlink to your company s website, a logo provided by you (in gif or jpeg format, maximum 150 pixels wide), and a description ( words) of the company and products or services. Vendors may change their descriptive information at any time. $750 per annual listing 6

7 SPECIFICATIONS: Please follow the guidelines provided to submit electronic, client-produced ads. Contact NALA Headquarters if you have a question. Images CMYK images % Grayscale images % Bitmap images % PDF Formats High-resolution press-ready PDFs preferred. PDF Specifications: Acrobat 5.0 (1.4) compatibility 300 to 350 dpi resolution All fonts embedded All colors converted to CMYK in the color palette (no spot or RGB colors) For bleed ads: please include trim marks and a.25 bleed PDF s with RGB images or low-resolution images will be returned for re-formatting Adobe Photoshop A TIFF or EPS from Adobe Photoshop is acceptable. Photoshop Specifications: A minimum resolution of % Colors converted to a grayscale or CMYK file Clipping path saved as an EPS (if used) Channels other than CMYK must be deleted TIFF files should have LZM compression turned off EPS files should be saved with binary encoding; 8 bit preview. Halftone screen, transfer function & postscript color managment must be turned off. 7

8 SPECIFICATIONS: Adobe InDesign Convert file to press-ready PDF if possible (see PDF specifications). Colors must be converted to CMYK Fonts for any placed images must be included Adobe Illustrator Files must meet the following specifications: Save as editable EPS files. The use of transparencies (drop shadows, feathering, etc). is not recommended when printing in spot Pantone colors. If transparency filters are used, the PDF must be saved with Acrobat 5.0 (1.4) compatibility. No RGB can be accepted. Colors must be converted to CMYK Type converted to outlines (Illustrator) Fonts for any placed images must be included Unacceptable Formats Adobe PageMaker, Microsoft Publisher and Microsoft Word files are not accepted. If software packages other than these listed are used, please inquire as to their usability prior to submission. Fonts Multiple Master fonts are not accepted. The use of True Type fonts is not recommended and may result in copy being reflowed. Do not use stylized fonts, select the actual bold or italic font. Stylized fonts do not package correctly, and may result in a distorted image in the printed magazine. 8

9 ORDER Advertiser: Company Name: Contact Name: Address: City/State/Zip: Phone: Vendor Directory: Website Address: SELECT TOPIC AREA: Company Description: Corporation Services Court Reporters and Deposition Services Document Services General-Miscellaneous Investigation, Public Records, Process Servers Litigation Support Logo: Facts & Findings Issue(s) and Size reserved: Issue Size/Position Rate January/February 2017 Cover - Specify 2, 3, or 4 March/April 2017 Full Page May/June /3 Page July/August /2 Page - Horizontal September/October /2 Page - Vertical 1/3 Page November/December 2017 Electronic Newsletter: Month Size/Location Rate January 300 X 100 Premium Location - under header February 300 X 100 Body Location - top 1/3 March 125 X 125 Left Sidebar April May June July August September October November December NALA Facts & Findings Bill Spilman Advertising Representative 320 W. Chestnut Street, P.O. Box 399, Oneida, IL toll-free phone fax bill@innovativemediasolutions.com 9

10 NALA Conference & Expo Orlando, FL Wyndham Orlando Resort International Drive July 19-21, 2017 NALA s Conference is three days of education and networking for more than 300 paralegals from across the country. The expo hall will be open July 19 & 20. Standard Exhibit Space Package - $1,250 Booth Includes: 8 X 10 space: (2) chairs, (1) table, and (1) wastebasket Pipe and drape Listing as an exhibitor in the app, with link to exhibitor s website One year vendor directory listing at half price. The directory is published on the NALA website, and represents a savings of $375 Registration is complete upon receipt of payment. Payment must be received by June 1, 2017 to confirm your space reservation. See the registration form for the cancellation policy. Details regarding shipping and furniture orders will be sent to you. For registration received after June 1, 2017: Booth Fee increases $250 to $1,500. Booth size may be modified, and booth may be located away from main exhibit hall. SPONSORSHIPS Sponsorship opportunities range from general support contributions to exclusive sponsorship of high-visibility events throughout the conference. These provide an excellent way for those who want maximum conference exposure. GOLD Event Sponsor - $5,000 (Only two available) The gold sponsorship is the highest level of sponsorship and is only available for two companies. To gain the full publicity advantage of your support, it is important to register for this sponsorship as early as possible. Your sponsorship registration must be received by December 15, 2016, in order to be promoted in the conference announcement brochure (a circulation of more than 20,000). Gold Sponsors receive: Standard Exhibit Space package, with an upgrade to an 8 x 20 exhibit space and upgrade to a FREE vendor directory listing on the NALA website ($750 value) Logo included on all conference-related advertising s Half-page ad in conference brochure (4) Lunch tickets Company mention during General Session (1) Tote bag insert 10

11 Event Sponsor As an event sponsor you have the choice of the conference reception, refreshment breaks or the opportunity to have your brand placed on our conference totebags. Reception Sponsor - $3,000 : Standard Exhibit Space package, with an upgrade to an 8 x 20 exhibit space and upgrade to a FREE vendor directory listing on the NALA website ($750 value) Sponsor branded napkins Special signage designating the vendor s sponsorship of the event Listing as an exhibitor in the app, with link to exhibitor s website Logo included in all conference related advertising s Sponsor ribbons for staff attending the event Refreshment Break Sponsor - $3,000 : Standard Exhibit Space package, with an upgrade to an 8 x 20 exhibit space and upgrade to a FREE vendor directory listing on the NALA website ($750 value) Sponsor branded napkins Special signage designating the vendor s sponsorship of the event Listing as an exhibitor in the app, with link to exhibitor s website Logo included in all conference related advertising s Sponsor ribbons for staff attending the event Tote Bag Sponsor - $4,500: Standard Exhibit Space package, with an upgrade to an 8 x 20 exhibit space and upgrade to a FREE vendor directory listing on the NALA website ($750 value) NALA co-branded tote bags Logo included in all conference related advertising s Listing as an exhibitor in the app, with link to exhibitor s website Sponsor ribbons for staff attending the event Tote Bag Insert ONLY - $525 If the company is unable to attend as an exhibitor or sponsor, the company brochure or promotional item may be included inside the conference registration bag that is given to all attendees. On-site representatives and other acknowledgements are not included with this option. Exhibitors Schedule The exhibition hall opens Wednesday, July 19 and will close on Thursday, July 20 Registration List Attendee registration list with addresses is provided to exhibitors upon request. Physical adresses of attendees are not released. The list may be used for ONE mailing, before or after the show. Exhibitors may communicate with attendees at any time prior to and during the meeting through the app E. 61st Street, Suite 315 Tulsa, OK PH: FAX:

12 REGISTRATION FORM Name of Exhibitor (as it should appear on contributor list) Address City State Zip Code Website Address Requested Booth Number (1st and 2nd Choices) Logo Submission NALA Conference & Expo Orlando, FL Wyndham Orlando Resort International Drive July 19-21, 2017 Payment is due at the time of registration. Vendor MUST be registered with NALA Headquarters no representation or solicition will be permitted without completed registration. Registration is not considered complete until receipt of payment with this form. Cancellation after June 15 will be subject to a fee of 50 percent of the exhibit registration. This applies to those who have paid the registration fee and those who have promised to pay and for whom space has been reserved. Cancellation must be submitted in writing to NALA - The Association of Paralegals. No refunds for exhibit space will be granted for cancellations made after June 15, By completing and submitting this form, the exhibitor is certifying understanding of the policies stated herein and the terms and conditions of the exhibit agreement. EXHIBITOR INFORMATION Mailing Address (if different than above) Complete and return both pages of this registration form to: NALA Headquarters, 7666 E. 61st Street, Suite 315, Tulsa, OK or send it by to nalanet@nala.org Street Address City State Zip Code Contact Person Full Name Phone Payment SPONSORSHIP Registration also available online at Contact Persons - On Site Charge to: VISA MasterCard American Express Discover Will attend luncheon, Name at additional expense. Will attend luncheon, Name at additional expense. Will attend luncheon, Name at additional expense. Will attend luncheon, Name at additional expense. Name as appears on card: Amount: Card Number: Expiration Date: Security Code: GOLD Sponsor (ONLY two available) $5,000 Reception Sponsor $3,000 Refreshment Break Sponsor $3,000 Tote Bag Sponsor $4,500 In order to take full advantage of your sponsorship support, it is important to register for these sponsorships as early as possible. Your sponsorship registration must be received by December 15 in order to be promoted in the conference brochure. Standard Exhibit Space Package $1,250 ($1500 if payment AND registration received AFTER JUNE 1, 2017) Tote Bag Insert ONLY $525 Sponsors have one brochure or promotional item inserted within the NALA Conference Tote Bag. On-site representation and other acknowledgments are not included. All Conference Luncheon $50 Exhibitors are invited to attend the All Conference Luncheon on Thursday, July 20. The fee is $50 per person. Please add this to your registration payment if your representatives will attend. 12 Complete Next Page

13 DESCRIBE YOUR PRODUCT/SERVICE Please provide a description of your company and product or service in less than 100 words. This description will be part of the registration materials available to attendees, and will be included on the app with a live link to your website. (please print, or attach a printed page) Signature Date I certify that I am authorized to sign this agreement on behalf of the company listed on this form. I further certify that I have read and understand the policies stated herein and the terms and conditions of the exhibit agreement. Tuesday, July 18 Move in at 2:00pm Wednesday, July 19 Exhibit Hall 7:30am - 2:00pm *Times are subject to change Thursday, July 18 Exhibit Hall 7:30am - 2:00pm 7666 E. 61st Street, Suite 315 Tulsa, OK PH: FAX:

14 14