Making Clouds a Reality...
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1 Making Clouds a Reality... Providers and enterprise customers working together... Cloud Telecoms Conference Santa Clara, CA 06 & 07 December
2 Membership by Sector 11% 8% 4% 2% 1% 6% 2% 0% 1% 0% 760+ Members in 190 countries 4% 230+ Operators and/ or Service Providers 27% 15% 7% 100% of the top 10 global operators are TM Forum members 90% of the top 20 global operators are TM Forum members 52% of the top 100 global Very active in government & defense, Cable and Cloud. 13% Academic/Universities Cable/MSO Cloud Service Provider Consulting Defense Financial Service Provider Government Media/Entertainment Network Equipment Supplier Network Operator Other Service Provider 2
3 Membership by Geography 32% 6% 11% 3% 10% 60% of membership from Western Europe & North America Rapidlygrowing membership in Asia, Middle East & Africa 5% 4% Globalcoverage with regional development programs 3 29% Africa Australia/Oceania Middle East South America Asia/Pacific Eastern Europe North America Western Europe/Scandinavia
4 Introducing Frameworx Focusing on SP Operational Efficiency Business models and processes Information Applications Technology Strategy, Infrastructure & Product Operations Strategy Infrastructure Product Readiness Fulfilment Assurance Billing Marketing & Application Offer Management Customer Relationship A Management Service Development & Management Market Strategy & Plan Market Segment Product Product Specification Task A Customer Customer Interaction Resource Development & Management Task B Supply Chain Development & Management Service Move On Marketing Campaign Competitor Strategic Product Portfolio Plan Product Offering Customer Order Customer Statistic Service Applications Move On Task C Service Management & Operations Contact/Lead/Prospect Sales Statistic Product Performance Product Usage Task D Customer Problem Applied Customer Billing Rate Customer SLA Customer Bill Resource Management & Operations Supplier/Partner Relationship Management Service Performance Service Strategy & Plan Sales Channel Customer Bill Inquiry Strategic & Enterprise Enterprise Service Specification Risk Service Enterprise Configuration Effectiveness Service Usage Knowledge & Research Service Trouble Service Test Planning Management Management Management Business Services Interface Resource Resource Topology Resource Performance Resource Strategy & Plan Financial & Asset Stakeholder & External Human Resources Resource Specification Resource Configuration Resource Usage Resource Trouble Resource Test Management Relations Management Management S/P Performance S/P Bill Supplier/Partner S/P Interaction S/P Order S/P Problem S/P Bill Inquiry S/P Plan S/P Product S/P SLA S/P Statistic S/P Payment Platform Boundary Root Party Business Interaction aggregation Usage of common Project Performance Revenue Assurance Base Types Location Agreement Policy Time applications, systems, functions, governance Standards Task E Move On Based Data Exchange Platform Boundary aggregation of common applications, systems, functions, governance Business Services Interface Application B Frameworx Business Processes Framework Information Framework Applications Framework Integration Framework People Task A Task B Move On Move On Task C Task D Task E Move On 4
5 Cloud Services Initiative Projects Cloud Taxonomy Already have a cross-industry (760+) agreed taxonomy for business processes, data models, applications and integration. Taking what has been produced in Frameworx and other organizations (e.g. NIST) and identifying what needs to be done to align taxonomies. Going beyond high level definition to provide the taxonomy needed for procurement, SLA management and benchmarking. Cloud Business Models Identify how CSPs add value based on market requirements. Build the business case where CSPs have competitive advantage. Business processes around real-time order handling across an extended value chain. 5
6 Cloud Services Initiative Projects Cloud Billing Frameworx supports billing with regard to business processes, data models, applications and interfaces. Exploring Business Models and monetization of Cloud Services. o Cloud Services Provider, Retailer, Wholesaler and Billing Services Provider. o Charging and Pricing models; what to charge for, and how to price? o Competition, Single Bill, BoBo, Revenue Leakage, Payments, Settlements... Cloud SLA Management Objective to expand the GB917 Service Level Agreement Management Handbook by ensuring Cloud use cases are covered. Use cases being examined to create the Cloud Application note for review with the SLA Handbook. Closing the loop between business intelligence, data analytics and benchmarking. 6
7 Cloud Services Initiative Projects 7 Cloud Security and Privacy Enhance the Information Framework (SID) to include a contribution from the U.S. National Security Agency (NSA) based on NIST s SCAP (Security Content Automation Protocol). Extend resource domain to include information and relationships between assets, events, threats, vulnerabilities and incidents. Interoperability between service providers and between service platforms Integration Framework provides the interfaces between component Frameworks and 3rd parties in the value chain. o Interfaces share common administration for specifications, reference implementations and other artifacts. Interface library working towards a standard API. o MTOSI, MTNM, OSS/J, IPDR and Identity Management..
8 Cloud Catalysts Project Delivery & Management of Distributed Inter-Cloud Services Catalyst A service delivery lifecycle for deployment of multi-domain, intercloud services via TM Forum frameworks and standards. Cloud Service Broker Catalyst The goal was to provide a trusted cloud management platform to simplify the complex delivery of cloud services. Delivered just-in-time services by federating multiple cloud service provider resources. Cloud Service Model Catalyst Enabled telecom providers to participate in the cloud services supply chain via standard on-boarding model and interfaces. IPsphere: Bringing Quality to Cloud How to leverage provisioning flexibility to create NaaS to demonstrates the management of a federation of clouds to support cloud-based Hi-Definition video conferencing. Participants BT, Cisco, Progress, Comptel, Amdocs. BT, Progress, Comptel, Square Hoop, Open NMS, InfoNova. Qwest, BT, Network Cadence, Comptel, Intelliden. Telus, DT, Telenor, Telstra, Juniper, RedZinc, Square Hoop. 8
9 Cloud Services Initiative Enterprise Customers Defining enterprise IT needs for realizing greater efficiency and clarity in purchasing cloud services Cloud Service Providers Identifying top supplier and integration priorities in product development and operational management Cloud Technology Suppliers Advancing functionality and removing cost out of today s business and software solutions Industry Standards Groups Working with other key industry bodies on the development and adoption of cloud technologies & standards Industry Standards Groups Cloud Service Providers Cloud Technology Suppliers Enterprise Customers (ECLC) 9
10 ECLC Memberships Attracting both public and private sector members including DB, CBA, Boeing, DoD DISA, Motorola, ING, McCann Worldgroup, Northrop- Grumman, Dassault Systemes, SWIFT, Curtin University, State Street Financial Group. Ongoing discussions with Credit-Suisse, Thomson Reuters, Citibank, Amex, Ogilvy, Johnson & Johnson, GlaxoSmithKline, Pfizer & Wyeth, Merck, GM, DaimlerBenz, Rolls-Royce, Chrysler, BMW, Toyota, Proctor and Gamble, Phillip Morris, Diageo, Intel, Novartis, Shell, Exxon Mobil, Chevron and more 10
11 ECLC Work Projects Enterprise-Grade External Compute IaaS (VPC). Proposes common terminology to help reduce semantic arguments. Explores requirements for an External Private Cloud in Commercial, Technical and Operational categories. Contains background information on the cloud business case and usecases from the enterprise consumer perspective. Mapping the business and technical requirements against Frameworx. Enterprise-Database as a Service (DBaaS). Stateless Enterprise Cloud (File System as a Service). Unified Virtual Desktop (Desktop-as-a-Service). Common Commercial and Operational Requirements. 11
12 Thank you Matthew Edwards Head of Cloud Services Initiative Mobile:
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