Cisco NFV Solution for the Cisco Evolved Services Platform

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1 Cisco NFV Solution for the Cisco Evolved Services Platform Cisco Knowledge Network Presentation Vijay Venugopal Senior Manager, Product Marketing, Cisco Cloud and Virtualization Group September 2014

2 Agenda Service Provider Challenges and Opportunities Technologies That Enable Business Transformation Cisco Network Function Virtualization (NFV) Solution for the Cisco Evolved Services Platform Use Cases Summary 2

3 The New Era of Telecommunications Software-Defined Networking (SDN) and Network Function Virtualization (NFV) for Increased Monetization, Enhanced Agility, and Reduced Costs 3

4 Market Demands Bring Service Provider Opportunities Enterprise! Moving investment from IT to core business! Consumerization of IT: New business models! Looking to use cloud models Consumer! Anywhere, anytime personalized services through clouds! Increased expectations for consistent experiences Barriers to innovation! Network rigidity slows speed! Soaring integration costs! Complexity hinders new self-serve models BSS OSS BSS OSS BSS OSS Integration costs Video Silos, Manual Intervention, and Vendor Limitations Hamper Cloud Service Delivery Integration costs INTEGRATION COSTS Wireline Integration costs INTEGRATION COSTS Mobile 4

5 Cisco Strategy for Service Providers Revenue OpEx Reduction $ Cloud Innovation AGILITY Agile Video Business Models Agility Flexible Mobility Architecture Network Focused on Accelerating Service Provider Revenue Growth 5

6 Business Transformation Technologies Service Orchestration Orchestration Automation, provisioning, and interworking of physical and virtual resources SDN NFV NFV Network functions and software running on any open standardsbased hardware SDN Separation of control and data plane 6

7 7

8 Cisco s Open Network Strategy for Service Providers Applications Business Services Mobility Video Consumer Cisco Services Smart Service Capabilities Cisco Evolved Services Platform Open Elastic Extensible Service Profile Operational Intent Service Broker Business Intents Orchestration Engine Catalog of Virtualized Network Functions (VNFs) Cisco Evolved Programmable Network (EPN) VNFs Storage Network 8

9 Cisco NFV Solution Architecture Service Catalog Cisco RT-OSS (Fulfillment, Assurance, and Inventory) SP s Existing OSS and Catalog Service, VNF, and Infrastructure Description Service Orchestrator NFV Orchestrator Cisco VNF Manager 3 rd party VNFM VNF Manager OpenStack VMware ( and Storage VIMs) Cisco Overlay SDN Controller (Network VIMs) APIC 3 rd party SDN Virtual Infrastructure Managers (VIMs) VNF Library (Sample List) Cisco CSR 1000V Cisco ASAv Cisco QvPC SI Cisco QvPC DI 3 rd Party VNF 9

10 Cisco NFV Solution Best-in-Class Orchestration Attributes Address Critical Customer Needs Open technology and standards-based APIs! REST API, YANG, and TOSCA! OpenStack! Third-party VNFs Architecture flexibility and scalability! Single-tenant or multitenant configurations! Multiple overlay technologies! Orchestration across distributed data centers Elastic services scaling and network-aware service placement! Capability to scale in or out based on application performance trends! Real-time analytics High-availability and policy compliance! Thresholds, policy controls, and security measures! Proactive monitoring of services 10

11 11

12 12

13 Virtualized Managed Services (vms) Customer requests service Managed WAN/ VPN VNF Manager Managed Services Catalog Managed Security Managed LAN/ WLAN Service Orchestrator SDN Controller Managed Collaboration Enterprise branch office or campus SP Managed Service NFV POD ToR Switch ToR Switch Customer request is delivered from the SP managed services NFV POD Internet or Cloud 13

14 Virtualized Managed Services Business Benefits Impact of Virtualization Reduction in device complexity and device count Zero-touch configuration and maintenance Faster time to market (TTM) Shift to open platforms New service opportunities Business Benefit Lower CapEx as a result of reduced device complexity and reduced device count Lower OpEx because operators have fewer devices to manage, and significant reduction in number of service calls needed to install, upgrade, or fix Reduced cost, complexity, and risk of testing and introducing new services; no infrastructure upgrade CapEx needed each time a new service is added Wider choice of suppliers keeps hardware and software costs down and improves choice of services that can be offered to end customers Opportunities for new service design and revenue generation 14

15 Evolution of Next-Generation Business Services Virtualization: Example of New Revenue Levers Lever 1: Expand Customer Base Lever 2: Capture New Market Lever 3: Reduce Actual Churn Lever 4: Increase ARPU! Faster TTM enables SP to use resources more efficiently! SP can reach out and close more deals with existing resources Expanding Customer Base! Small and medium enterprises (SME) need different value proposition and GTM than large enterprises Current Market! Cloud and NFV improve service experience! Less downtime, faster problem resolution, etc.! Happy customers are less likely to churn! Services are delivered and managed centrally! Easier to order new services and to crosssell (self-provisioning portal) New Market CPE Churn vms Churn Layering New Services Existing Managed Service Customer Base New vms Customers Enterprise Market Segment + SME Market 15

16 16

17 Cisco Quantum Virtualized Packet Core (QvPC) With the launch of the Quantum Virtualized Packet Core (vpc), Cisco has the most complete virtual EPC portfolio and one of the most mature product offers on the market. The company will offer limited availability of virtual EPC in first half of 2014, with a view to general availability later in the year this timeline, if it holds, puts Cisco six to nine months ahead of its major EPC competitors. Reading Gabriel Brown - Senior Analyst, Heavy MWC Press Release Cisco was the only vendor to flawlessly demo a virtualized packet core solution in CMCC R&D Executive China Mobile (CMCC) Live Demonstration in booth Independently validated feature parity between ASR 5000 series & Quantum vpc Validated 43 % 5- year TCO savings for Cisco QvPC Virtual PGW/SGW/MME supported live VoLTE demo in CMCC booth at MWC Best Mobile Infrastructure 2014 Finalist (GSMA) 17

18 QvPC Orchestration Simplified Operation QvPC - Bring up with redundancy Placement (antiaffinity) Capacity management (scaling) Recovery IPv6 18

19 QvPC Orchestration Stack End-to-End Service Orchestration (NFVO) Service Orchestrator VNF Orchestration & IaaS Abstraction (VNFM) QvPC VNFM IaaS (VIM) OpenStack VMware EC2 Hardware (NFVI) X86 X86 X86 X86 X86 19

20 20

21 From Complexity to Simplicity and Automation From Months to Minutes Plan It Design It Where Can We Put It? Procure It Install It Configure Automated It Self-Service On-Demand Manual Secure It Is It Ready? Service Oriented Self-Service Automated Provisioning Elasticity (Capacity on Demand) 21

22 Service Agility: From Months to Minutes 1 User self-service: GUI input Rendering and corrections Value 2 Auto-created design: Based on user input 3 Order is auto-orchestrated in SP s virtualized multiservice cloud CPE CPE virtual router www www server server virtual FW www network DB DB DB network New mode of operation 2 Present mode of operation 3 4 IT-light service control: Self-monitoring, self-maintaining, and elastic 1 1 Time Minutes Days Weeks Months 22

23 Summary! Best-in-class orchestration through open, elastic, and extensible architecture! Eases service provider transitions to network virtualization! Protects existing investments by enabling the integration of existing traditional network and virtualized network services! Provides rapid on-boarding of services through intelligent, automated provisioning! Facilitates agility and efficiency for cloud ecosystems consisting of multiple vendors, domains, and technologies! Improves ROI through optimized use of network resources! Enhances SLA guarantees and customer experiences through a true end-to-end service management solution 23

24 Thank you.

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