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1 EXECUTIVE MASTERS Praça do Príncipe Real, n.º 27, Lisboa - PORTUGAL Tel.: /

2 How can you learn to think and act differently? What distinguishes creative pratices, tools and methods? How do you turn ideas into action? Executive Masters Contents GOVERNANCE AND PUBLIC MANAGEMENT CORPORATE SOCIAL RESPONSABILITY ECONOMIC DIPLOMACY COMPETITIVE INTELLIGENCE BRAND MANAGEMENT CREATIVE LEADERS DIGITAL MARKETING Expand your thinking Increase your choices Executive Masters adopts a distinctive applied teaching philosophy Fast-track your career Skills for leading innovation These Executive Masters have been designed to provide practical skills for a wide range of professional disciplines and types of organizations. These programmes focuses on developing, applying and practicing the skills you learn, rather than just teaching the theory. Turning ideas into action These Executive Masters aims to provide executives with the knowledge and skills to enable individuals, groups and organizations to harness creativity and deliver breakthrough innovation solutions. These Executive Masters give innovation leaders all the tools they need to successfully manage innovation projects and programmes as well as fast tracking career progression. Unique interdisciplinary Approach These Executive Masters are designed to provide students with: an in-depth understanding of what creativity and innovation is in different domains a wide range of creativity and innovation processes, techniques and tools for creative design and problemsolving drawn from a broad range of disciplines the understanding needed to apply this learning to greatest effect in a range of different social, organizational and technical contexts.

3 and Public Management GPM from ISCEM and Public Management Focusing on giving and Public Management skills to Public-Sector professionals The EXECUTIVE MASTER in GOVERNANCE AND PUBLIC MANAGEMENT is an interdisciplinary, comprehensive and practical approach designed to understand the processes of Public Administration at all its levels, political, legal, institutional, organizational, financial and communicational. This course is a response to challenges imposed by contemporary policies and public management. The students will have a direct access to lectures taught by public management specialists, as well as to lecture about particular policy issues and institutional contexts. business school Master Coordinator : PhD António Palma Rosinha and Public Management is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. Law Political Science Democracy, Society and the Rule of Law Concepts of Administrative Law Strategic Thinking in Ethics in Public Service V Accounting Taxes Public Accounting Private-Public Partnerships Finance for non Financial Executives Tax Policies Law Political Science I Management Organization Public Management Leadership and Decision Making Human Resources and Management Conflict Resolution and Negotiation I Management Organization Course Content II Innovation V Accountability Taxes Term V Specialization Module II Innovation Entrepreneurship and Innovation E-Governement Information Systems and Data Management Public Sector Marketing V Accounting Taxes Health Sector Justice Sector Tourism Sector Energy Sector Security Sector

4 Corporate Social Responsability Corporate Social Responsibility programme is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. Internal CSR I External CSR II CSR Practice Focusing on giving CSR skills to corporate professionals Corporate social responsibility (CSR) is a concept that is emerging as a central notion to corporate replies to social imperatives that a more conscious and reflective society tends to impose. Marketing and communication emerge as factors that are called for new roles. The challenges are immense, but also the opportunities. Political Economy and CSR Management and CSR Law and CSR CSR and Business Models CSR and stakeholders CSR Audit Social Marketing Sustainable Marketing Introduction to Social Innovation Strategy and CSR Case Studies This course aims to help provide marketing and communications professionals, human resources departments, and managers the necessary means to an effective CSR. With a strong practical component, prepares participants for the development of audit activities, strategy, brand building and instruments operating in a socially responsible environment. Keep an organization substantially within this framework is certainly an advantage, especially in a context of economic and ecological crisis. business school Master Coordinator : PhD Pedro Mendonça Corporate Social Responsability CSR from ISCEM

5 Economic Diplomacy Economic Diplomacy is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. Political Science International Relations I Geopolitics Strategy II European Studies Focusing on giving Economic Diplomacy skills to Corporate professionals New International Paradigms International Negotiations and Mediation Concepts of Foreign Policy Geopolitics and Prospective Strategy, Economics and Security Strategic Communication European Institutions European Culture and Citizenship The EXECUTIVE MASTER in ECONOMIC DIPLOMACY aims to provide an intensive training in the area of and business, diplomacy and geopolitics. It offers tools for the internationalization of companies, as well as a contextualization of the global framework. This course provides tools for an analytical perspective of the international economic relations, and aims to develop skills in economic diplomacy. It also shows the challenges of business internationalization, and the understanding of economic international codes. business school Master Coordinator : PhD António Palma Rosinha Economic Diplomacy GPM from ISCEM V International Economics International Economic Relations Economic Diplomacy International Organizations and Development International Business Political Science International Relations Term V History International relations History History of Portuguese Foreign Poltics I Geopolitics Strategy Course Content II European Studies Term V History V International Economics

6 Competitive Focusing on giving skills to corporate professionals In an increasingly globalized world, the access to information is a strategic value, a tool of power. At corporate level, training in the access and in the analysis of information will reflect a competitive advantage, and a degree of difference against the competition. This executive course in Competitive is a training program for collecting, analyzing and managing information that may affect the plans of a corporation at both operational and decision-making level. Thus, ISCEM combined the intelligence services expertise with the reality o business organization and communication in an intensive course of Competitive. Competitive programme is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. Geopolitics, Security and Defense Strategic Thinking: Concept, Policy, Plan, and Practice and Counter Ethics, Culture and I Business I Business Business and Competitive Leadership, Decision Making and Organizational Behavior Market Research - Data Mining and Customer Profiling Forensic Accounting II Risk Assessment Risk Assessment: Tools and Techniques Research Methods and Thinking Process for Analysts Managing and Directing Functions Technology, Cyber Space, Cyber Security and Cyber Opportunities business school Master Coordinator : PhD Felipe Pathé Duarte Course Content II Risk Assessment Competitive (CompIntell) CompIntell from ISCEM

7 Brand Management Brand Management is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. I II Focusing on giving Brand Management skills to corporate professionals The relevance of brands in the XXI century is an undisputed truth, and it is today regarded as the most important asset of an organization. With the reduction of production costs and the growing globalization, consumers are increasingly exposed to a greater number of new brands. Defining Your Brand and Value Proposition Consumer s Behavior of the XXI Century Audit the Universe Brand Branding in Advertising The Digital Brand The Brand Activation The Brand Design in 2D and 3D The Brand in Public Relations - Sponsoring and Product Placement Brands, in contemporary societies, have a dual function. They are tools that facilitate consumer s choices in a world with a wide offering of products and services, and are both instruments of personal communication and social reference. The brand must be managed carefully in the light of this duality of roles. business school Master Coordinator : PhD João Freire Brand Management BM from ISCEM

8 Creative Leaders Focusing on giving Creative Leaders skills to corporate professionals The Executive Master for Creative Leaders is targeted to meet the needs of individuals, teams and organizations that rely on a solid stream of creative and innovative ideas. Focused on leaders as transformational agents, able to implement an innovative attitude in organizations, this program has been structured to respond to the needs of business competitiveness in diverse professional contexts. business school Creative Leaders programme is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. Organizational Leadership Fundamentals Internal and External Communication Fundamentals Organizational Culture Climate I of Change I of Change Innovation Management Creative Thinking Change Organizational Development II Individual II Individual Self-Leadership and Coach Attitude Decision Making Stress Management Labour Welfare V Team Team Leadership Shared Leadership Leadership in Virtual Teams Master Coordinator : PhD António Palma Rosinha Creative Leaders CL from ISCEM Organizational Course Content V Team

9 Digital Marketing Corporate Social Responsibility programme is driven by a philosophy of integrated and practical learning, which is reflected in our teaching methods. I II Focusing on giving Digital Marketing skills to corporate professionals With the technological development of the last decades, the format of communication and marketing has changed in a substantial way. Traditional marketing, offline, has been replaced by digital marketing. The digital has grown at a fast pace and is now considered a privileged channel of communication. The communication by digital media is considered as the most efficient and effective. Defining Your Brand and Value Proposition Consumer s Behavior of the XXI Century Digital Strategy/Website to the Digital World Social Network Blogs and Copywriting Website Construction Analytics + SEO I Direct Marketing / Communication Customizable Mobil, new technologies QR Code - PSP Station Product Placement Content, and Video Games as Communication Tools There is thus a pressing need to understand and contextualize the marketing in this new digital age. business school Master Coordinator : PhD João Freire Digital Marketing BM from ISCEM Course Content II

10 EXECUTIVE MASTERS Praça do Príncipe Real, n.º 27, Lisboa - PORTUGAL Tel.: /

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