INSPIRED BY NATURE DRIVEN BY FASHION Rich Permanent Hair Coloring Cream. COLORRITUAL ph Secured

Transcription

1 INSPIRED BY NATURE DRIVEN BY FASHION Rich Permanent Hair Coloring Cream COLORRITUAL ph Secured

2 FEATURES & BENEFITS PRORITUALS by Jingles took the excellent protein source of Wheat, Keratin and Soy and combined it with molecular technology to create CHROMAPRISM Technology CHROMAPRISM Technology delivers deeper penetration with brighter reflection, it also features a molecule that eliminates post chemical smell and feel from the hair. Combined with our smoothing molecule, hair is left in better condition than ever before. Our high quality Wheat, Keratin, and Soy protein base Hair Coloring Cream contains a double pigment system including the highest grade of pure pigments at every level and in every series. This superior combination provides more tonal control and delivers rich shiny long lasting 100% grey coverage and shade choices at all levels whether you desire natural to intense or subtle to bright. PRORITUALS Professional Hair color 3.38 fl. Oz. 100 ml cream color shade tubes Single Line Concept Semi, Demi, and Permanent Hair Color options in one tube Two Neutral series options True Neutral N Series. Maximum amount of dye load at every level for added depth & 100% grey coverage. Natural rich brown coverage, True Natural Tones Fundamental series (Brown Natural Gold). For softer natural grey coverage and tonal blend. Simplified low-light and tint back formulation. Grey coverage with natural warm results. PRORITUALS Hair Color Cream contains a double pigment system including the highest grade of pure pigments at every level & in every series. Low Ammonia 1.0 % - 1.8% Opaque and Translucent options International Level System All Tone Unsurpassed Grey Coverage, has excellent resistance to fading Color Calibrated and tested on 70% (white hair) Salt and Pepper 10 Volume to 20 Volume Grey coverage options 4 Step Formulation Concept Low to Zero Odor Eight Essential Amino Acids Moisture and Protein balanced for every hair type CHROMAPRISM Technology Booster for lighter brighter colors and resistant grey Mixing ratio is 1 : 1 ( min.) High-lift ratio is 2 : 1 ( min.)

3 GREY COVERAGE DEPOSIT min. suggested processing time % of Grey Desired Fashion Shade Developer Add Base Natural, Fund., Golds 0-30% 100% Fashion Shade 30%-100% 75%-100% Fashion Shade 10 or 15 Vol. 20 Vol. if the hair is coarse / resistant 10 or 15 Vol. 20 Vol. if the hair is coarse / resistant NONE *when using 20 Vol. add 25% N,F,D 25% N, F, D The Natural N series is a True Neutral. Our true Neutral N series gives better coverage with out having to add warmth to your formula. PRORITUALS uses the highest grade dyes available. Each tube contains these dyes at the maximum concentration for each level. This will give the colorist endless creative options for mixing and adding depth and brown to all other colors. The Fundamental series gives a superb foundation for warmer tones and natural looking grey coverage. (Fundamental series has a pure Brown Natural Gold base) The Goldens series D gives a bright foundation for red tones and brighter fashion colors. (Yellow Gold base) Using PRORITUALS 20 - volume developer 1:1 will give 100% grey coverage with all tones. The result is slightly more translucent with incredible shine Using PRORITUALS 15 - volume developer (1 part 10v. 1 part 20v.) is suggested for successful grey coverage on levels 8, 9, 10 and normal grey coverage. Using PRORITUALS 10 - volume developer 1:1 will give 100% grey coverage to hair 30% grey or less with all tones. If no grey is present he result is slightly more opaque with incredible shine. Using 10 volume for grey coverage will minimize the amount of underlying pigment exposed minimizing hot roots. When coloring hair that exceeds 50% grey it is suggested that you include the Natural series for (Neutral and Cool tones) as a brown background, the Fundamentals series for (warmer tones) more natural results, the Goldens series D for (brighter) coppers, reds and fashion colors. When covering 70%-100% grey, it may be advantageous to drop 1 level on your choice of color to compensate for the absence of underlying pigment or background color. For resistant grey add 1 ribbon of 10 Neutral (10 A) to your formulation to increase color penetration. For resistant grey increase time to 45 min.. Additional heat from hood dryer,lamps or steamer is optional (cover hair with plastic cap, poke vent holes in cap when using heat source other than a steamer)

4 GREY COVERAGE LIFTING Tips for lightening Grey hair with deposit tone. After choosing target shade & determining to use or control underlying pigment remember: % of Grey Desired Fashion Shade 0-30% Desired Level 30%-70% Desired Level 70%+ One Level Darker Addition of Booster To simultaneously color and decolorize hair with a percentage of grey 30% use DESIRED LEVEL. For hair between 30% and 70% grey use the DESIRED LEVEL. For hair with more than 70% grey use ONE LEVEL DARKER than the target. 1 of 10 Neutral can be added to your formula. (This will boost the lift on resistant grey) If the target color is a warm or fashion tone, no control is necessary. The underlying pigment will contribute brightness and vibrancy to the final result. If a natural tone is the desired color, simply use the appropriate counteracting color to control unwanted warmth (orange or gold). The result will be a more natural target color. Pale Yellow (10) Yellow (9) Gold Orange (8) Orange (7) Orange Red (6) Red (5) Red Violet (4) Violet (3) Violet Blue (2) Blue (1)

5 BACKGROUND Understanding background color Background color can be your natural color, the underlying pigment you create with lift, the background added to a shade by the manufacturer or the background you add to pure tone color. Dropping background color choice 1 level will give your final color result more depth and richness. When using true deposit only colors, the background is always a combination of the color you re starting with or the natural hair color plus any background you add to the formula. Better grey coverage N Series Background is added to a formula to create depth and richness on white or salt and pepper hair. Fundamentals Background is added to a formula to create softer or more natural appearing colors on white or salt & pepper hair. Added tone to formula provides the visual color result. When mixing tonal colors to a Natural N series or the Fundamentals it is recommended to drop your level 1 shade for every 1/2 oz. of tone added. This will increase grey coverage for a better color result. Depth comes from the concentration of dye. Natural True (N) Fundamentals Pure Brown Base (1-10) Goldens Yellow Gold Base (D) Peroxide / Developers also contributes to the amount of natural background color that you expose. The higher the volume the more natural background color or remaining pigment you have. Having natural exposed undertone or background color will require a deeper control tone to balance warmth. The N series (TRUE NEUTRAL) Natural Rich Brown coverage (DEEP Coverage) Fundamentals (Brown Natural Gold) Grey coverage with natural warm results (SOFT Coverage) Goldens (Yellow Gold) Grey coverage base for bright reds and coppers. (BRIGHT Coverage)

6 COLOR WHEEL N Series (True Neutral) Fundamentals True Neutral N Series

7 TONAL SERIES Natural True (N) Fundamentals Pure Brown Base ASH Blue/Blue- Violet (C) N C True Neutral (Levels 1, 3, 4, 5, 6, 7, 8, 9, 10) Natural rich brown coverage True neutral tone Complete grey coverage Maximum amount of dye at every level Fundamentals (Brown Natural Gold) (Levels 1-10) Ideal for grey coverage with natural warm results Excellent for low lighting and tint backs True neutral to warm balance (Brown Natural Gold) Blue / Blue Violet Base (Levels 5, 6, 7, 8, 9) Controls unwanted warm undertones Grey coverage Hi Lift Blonding 10SC, 10FG Sun Yellow Orange Base (S) Titan Red Orange Base (RT) Coppers Red Orange Base (R) S RT R Orange Red Base (Levels 6, 8) Sunlit tones Excellent grey coverage Excellent filler Excellent low lighting and tint backs Red Orange Base (Levels 6) Deep rich copper, natural result, natures red Excellent for low lighting and tint backs Red Orange (Levels 6, 7) Deep copper colors, glowing warm reds Wonderful on grey hair Mix with Fundamentals series to control intensity, mix with N series to drab Beige Violet (B) B Violet Base (Levels 8, 9) Controls unwanted gold tones Excellent toning after lightening Additional Beige tones can be made by mixing D series with the C series Intensive Coppers Orange Red Base (RI) RI Red Orange Base (Levels 6, 9) Vivid copper color, vibrant red-orange hues Mix with Fundamental series to control intensity, mix with N series to drab Chocolate Warm Natural Base (CI) CI Warm Brown (Levels 4, 5, 6) Rich chocolate brown Excellent grey coverage Excellent for low lighting and tint backs Mahogany Red Violet Base (RM) RM Red-Violet Base (Levels 4, 6) Rich cool reds Vibrant luxurious burgandy results Mix with N to control intensity Tobacco Yellow Natural Base (T) T Yellow Orange Natural Base (Levels 5, 6, 7) Warmer browns Excellent grey coverage when used alone Excellent for low lighting and tint-backs Violet Red Violet Red Base (RV) RV Red-Violet Base (Levels 4, 6) Rich cool reds Vibrant luxurious burgandy results Mix with N to control intensity Goldens Yellow Gold Base (D) D Double Yellow Base (Levels 4, 5, 6, 7, 8, 9) Add soft warm gold tones Excellent grey coverage and as a gray coverage base for bright reds and coppers. Excellent for low lighting and tint backs Scarlet Red Red / Red Violet Base (RS) RS Red Red-Violet Base (Levels 6, 8) Vivid intense reds with firey red results Mix with N to control intensity

8 CORRECTORS INTENSIFY REFINE CONTROL NEUTRALIZE The creative possibilities are endless in any hair color service Enhance reds, coppers, and fashion shades Use as a tool for corrective coloring Use alone for a Hint of Tint or as a temporary color Add to formulas to control unwanted undertones Use as little as a 1 inch strip to ½ oz of the correctors into your formula In darker levels of color more corrector may be recommended to intensify In lighter levels of color or lightening hair less amounts of the corrector is suggested When using of correctors or more, an equal amount of developer is required Use for corrective color services Correctors Blue and green are created at base level 4 Correctors Red and Yellow are created at base level 5 Squeeze a generous amount of corrector in a gloved hand, mix with shampoo, and apply as a lather to wash out unwanted casts or refresh faded ends A strand test is always recommended Hint of Tint: Tint is a great way to add a color service in the salon. Use as a temporary color or a Hint of Tint. At the shampoo bowl, wet the client s hair with warm water, select one of the PRORITUALS Correctors, squeeze a generous amount in your gloved hand and add 2-3 pumps of any PRORITUALS shampoo. Apply as a lather and let stand for 5 minutes. For more intense color, place under a medium dryer with a plastic cap for 10 minutes. Rinse, condition and continue with service. Hint of Tint is a great service for refreshing color between color services. Correctors 5I

9 BOOSTER 10A Neutral (Booster) PRORITUALS has created the perfect tool for the professional. 10A Neutral is an additive that can be added to blondes for an extra lift or can be used to create richer more vibrant reds, beautiful browns, and exceptional grey coverage. 10A Neutral assists in dispersing color molecules to help deposit more color when additional lift is needed. It does this by breaking down the melanin pigment faster than the color alone. 10A Neutral also will aid in resistant grey coverage and corrective color situations. 10A Neutral (Booster) is ideal for: Intensifying Reds, Browns, and Grey coverage. For additional level of lift eliminating the need to pre-lighten. To lighten bands from the hair due to single process retouches. To lighten darkened ends from multi service applications. To lift or decolorize tinted hair up to one level. Mixing: 10A Neutral (Booster) is considered a hair color when mixing in formulas, additional developers may be required depending on amount used. 1 strip up to 1/8 oz. (28g) in hair color formulas will enhance Reds, Browns and aid in Grey coverage. 1/8 oz. (28g) or more. Add up to the equal amount of hair color to create more lifting action. For maximum lift use equal amounts of 10 Neutral and desired hair color to produce one extra level of lift. PRORITUALS 10A booster gives hair color that extra boost of lift and ability to open the hair shaft for delivering dyes to stubborn / resistant hair. The water we use to wash our hair contains all type of environmental factors that can make hair coloring results unpredictable. PRORITUALS 10A booster will help deliver our dyes deeper into hair that may have a buildup from the minerals from water. Using 10A booster will give your reds more pop and your blondes a extra boost of brightness. PRORITUALS 10A booster can also be used as a cocktail mix at the shampoo bowl. Add a 2 inch ribbon of 10A booster to your shampoo emulsify into hands and apply to damp hair at shampoo bowl for 3-5 minutes. This will help remove stubborn build up or put a bit of brightness into dull / drab or overly darkened hair.

10 THE BLONDING RITUAL / Hi-LIFT Hi-Lift 10 S+ PRORITUALS Hi-Lift is formulated to achieve optimal blonding results on level 6 and lighter. They are available in three shades: 10SC - Blue - Violet 10FG - Violet - Blue 10S - Natural To achieve maximum lift use only 1 part Hi-Lift with 2 parts developer. To achieve maximum tonality use 1 part Hi-Lift with 1 parts developer. The Hi-Lift series are formulated to lift for 45 minutes; an additional 10 minutes can be added for more refinement The Hi-Lift series can be used with 20 & 30 volumes when more control and refinement are needed on a level 9 The Hi-Lift series can be used with 5 or 10 volume developer as a Toner. (Add 1 tsp. Hair and Scalp Therapy Oil to Toner formula on bleached hair) For additional lift: mix equal amounts of Hi-Lift with 10A Neutral (Booster) with the required amount of developer. Leave on full processing time for refinement. I.e. 1oz. 10SC+ 1oz. 10A Neutral (Booster) + 4oz. developer To refresh mid-shaft and ends add a small amount of water into a lather. Leave on for 2-5 minutes. Use Spray Treat to tone pre - lightened hair Notice eye color when lifting Brown eyes = more RED undertones Green eyes = more COPPER undertones Blue eyes = more GOLDEN undertones Natural (10S) ASH Blue-Violet (10SC) ASH Violet-Blue (10FG)

11 THE BLONDING RITUAL / BLUE LIGHT BLEACH PRORITUALS Lightening Powder PRORITUALS Professional Lightening Powder is an off the scalp, blue based, lightening powder with a pleasant apple scent. This dust free formula will give you up to 6 shades of lightening (with 40 volume developer). With a mix ratio of 2 to 1, this easy to mix and apply lightener will give you the desired level of lift with less damage, Add 1 teaspoon or 5 grams. PRORITUALS Hair and Scalp Therapy Oil to replace fatty acids leaving hair in excellent condition. Type of Lightening Peroxide Time On Hair Normal 3/4 Tones 20 Volume 30 Min. 4/5 Tones 30 Volume Min. 6 Tones or more 40 Volume 45 Min. PRORITUALS BlueLight Powder Lightener Is an effective on and off scalp lightener which provides six levels of lift. When mixed with PRORITUALS Professional cream developer provides a double conditioning base leaving hair conditioned and manageable. The thick creamy consistency of PRORITUALS BlueLight Lightener will help ensure: Foils will not slip BlueLight will not run with caps Balayage is simple and easy with predictable results. Mixing: We recommend mixing one level scoop with 2 oz. of your chosen PRORITUALS developer. ON THE SCALP; must add 1 teaspoon or 5 grams PRORITUALS Hair and Scalp Therapy Oil to each scoop of lightener. Timing: As with any powder lightener, it is necessary to check every five minutes until the desired amount of lift has been achieved. Heat will of coarse accelerate timing. For fine or fragile hair 1 oz. PRORITUALS Spray Treat may be added for a gentle formula and guarantees a better condition. Always Remember To Use PRORITUALS Hair And Scalp Therapy Oil In Your Lightener Mixture To Keep Hair Conditioned During The Lightening Process.

12 CREAM DEVELOPERS Hydrogen Peroxide Tones to Lighten Processing Time 5 Volume (1.5%) Tone on Tone Minutes 10 Volume (3%) 0-1 Tone Minutes 20 Volume (6%) 1-2 Tones 30 Minutes 30 Volume (9%) 2-3 Tones 40 Minutes 40 Volume (12%) 3-4 Tones 50 Minutes Multi-Use Volume 5 Developer Demi-Permanent: Mix equal parts of 5 Volume with PRORITUALS Hair Coloring Cream (For increased coverage place under medium heat dryer for first 10 minutes) Semi-Permanent: Mix equal parts of 5 Volume with PRORITUALS Hair Coloring Cream and PRORITUALS Hydrate Conditioner. Toners: Mix 1 part 5 volume with 1 part PRORITUALS Hair Coloring Cream and 1 part PRORITUALS Spray Treat. Glazing / Staining / Refreshing: Mix 2 parts 5 volume developer with desired shade of PRORITUALS Hair Coloring Creme. Glossing and Volumizing: Mix 1 part 5 volume developer with 1 part PRORITUALS Hair Coloring Creme and 2 parts PRORITUALS Spray Treat. Color Master suggestion: Adding 1 desired corrector to formula will brighten or drab color creating unique looks. For added conditioning add up to 1oz. PRORITUALS Spray Treat to your formula or 1 teaspoon 5 grams. of PRORITUALS Hair and Scalp Therapy PRORITUALS Professional Cream Developers available in 5, 10, 20, 30, 40 2:1 (Hi-Lift Blonding) (2 parts developer - 1 part Hi-Lift) Hi-Lift Color + Developer Developing Time: Minutes 1:1 (1-4 levels of lift) Color + Developer Developing Time: Minutes International Levels 1-10

13 FILLERS / LOW-LIGHTS / SOFTEN-BREAK BASE Desired Level 2-3 5CI + Water 4-5 6RT + Water 6 6S + Water 7-8 8S + Water 9 9D + Water If not applying traditional color filler, a pea size or small ribbon of re-pigment tone can be added to your color formulation. (Remember a small amount of warmth goes a long way) Grey hair qualifies as white hair or hair that may need added warmth. By adding a small amount of re-pigment tone (anchor or foundation) to your formula you will discover your colors will hold proper tone, richness and shine even on cooler tones. PRORITUALS N series does not require added warmth. It is a true Neutral. Low-lights PRORITUALS Fundamental series (Brown Natural Gold) Chocolates (Warm Natural Base) and Tobacco (Yellow Natural Base). All can be used to create perfect one step low-light results. 5 or 10 volume developer is suggested. Breaking or Softening Base Breaking or softening base will create a warmer / softer base color result This is done by slightly lifting the drab to ashy base tone no more than one level. When applying a color to base, timing and developer choice is very important. Color should stay on no longer than 10 minutes to achieve a controlled result. Softening base / Breaking base formulas: Levels 6 and up will give the best results, level 5 can almost always get warm. The Beige series with its violet base gives the perfect amount of control without over depositing on existing highlights. (8B, 9B) The Ash series (9C,10SC,10FG) can also be used however they contain a higher amount of Blue pigment which could deposit on existing highlights. Re-Pigment Tone to Use Traditional Filler - Equal Parts Color and Water (10ml of each to start) Base Break Formula Suggestions Base Level Levels 1-4 Subtle Results 10 Vol. Dev. (5-10 min.) Not Recommended Less Subtle Results 10 or 20 Vol. Dev. (5-10 min.) Not Recommended Levels 5-6 8N or 8C 9N or 9C Levels 7-9 9C or 9B 10SC or 10FG

14 THE COLOR RITUAL A. Clarify Hair prior to color application (PRORITUALS Clarifying Shampoo ph ) this will help remove environmental build up and supply additional Wheat and Soy proteins to hair. B. Spray hair with (PRORITUALS Spray Treat ph ). This will even out porosity and add even more Proteins to the hair resulting in better color penetration during application. C. Add 5 grams of (PRORITUALS Hair and Scalp Therapy) to your mixed color before application. This will replace the fatty acids that can be reduced during the coloring processes. Adding Hair and Scalp therapy oil to you color formula allows you to process with heat if you so choose. Result: Prevents damage while adding additional moisture to hair. D. After processing. RINSE COLOR with cool water until water runs clear, DO NOT SHAMPOO. Condition with (PRORITUALS Color Therapy conditioner ph ) to close the cuticle and restore hairs natural ph balance. E. (PRORITUALS ColorFuel ph ) can then be sprayed into the hair adding more natural botanicals that shield hair from harmful sun exposure, insuring longer lasting vibrant color. Having your final ph result for your hair between will give longer lasting color results and produce a cuticle that lays smooth as it reflects your beautiful rich PRORITUALS Color.

15 HAIR AND SCALP THERAPY OIL 3 Add-On Services Using PRORITUALS Hair and Scalp Therapy Oil Containing 100 percent natural botanical oils and silicone free, Hair and Scalp Therapy Oil is a safe way to moisturize hair and promote shine. And did you know you can use it as a profit-boosting item on your menu? Check out these three ways you can use PRORITUALS Hair and Scalp Therapy Oil - just add them to your service menu and watch the add-ons add up! Use: Chemical Services: Adding an extra level of moisture to your hair, which takes a toll during any chemical service. Recipe: Add 5 grams /1 teaspoon to any color or bleach mixture. Outcome: Adding Hair and Scalp Therapy Oil to your color or bleach replaces the fatty acids that are depleted from hair during the chemical service, leaving hair moisturized and shinier than you ever thought possible after a color or bleach service! And don t worry, adding oil won t slow down processing time. Hair and Scalp Therapy Oil can be used as a barrier to protect hairline from staining. It can be added to your color formula if the client has a sensitivity to hair color. Use: Hot Oil Treatment A great way to tame your textured hair and treat yourself in the process. Recipe: Mix equal parts Hair and Scalp Therapy Oil and PRORITUALS Hydrate Intense Moisture Treatment Process: Microwave the mixture for approximately 5 seconds or heat in a plastic bag in a hot pool of water. Then apply to clean,damp hair. Work it through the hair with your fingers or a wide tooth comb, and leave on for 5 to 15 minutes. Rinse with a little shampoo to remove the botanical oils. Use: Humidity Shield Recipe: Mix hair and Scalp Therapy Oil with PRORITUALS Dream Cream Leave-in Styling Conditioner. Apply To Dry or damp Hair.

16 ProRituals by Jingles is an environmentally conscious company. Never tested on animals. Distributed by Robanda Intl. Inc. San Diego, CA, 92110, USA Edgware, Middx. HA8 9TA, UK P: (800) F: (619)