T E C H N I C A L M A N U A L

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1 T E C H N I C A L M A N U A L

2 Our philosophy is simple: to use knowledge, innovation, creativity and technology to create superior, safe, leading edge products for the professional haircare industry. Vista, California Technical Manual

3 Affinage /3 In 1996 the premium hair care brand Affinage was born. Originally conceived as a line of permanent hair colour, the Affinage brand grew rapidly to include tone on tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products that have been enthusiastically embraced by consumers and the hairdressing industry worldwide. Today, Affinage is sold in over 50 countries - across Europe, Africa, the United States, South America, and the Asia Pacific. With bases in the United Kingdom, Italy and the USA, distribution is achieved through a worldwide network of wholesalers and specialist distributors. In 2004 the Affinage Research and Development Laboratory in Italy used it s revolutionary DATEM Technology to create Infiniti - the world s most advanced hair colour. Today, the team headed by Dott. Nicola Summer continue to break new ground in the development exciting, industry leading hair products that will further strengthen Affinage s reputation as one of the fastest growing haircare companies in the world. This growth is spearheaded by the twin aims of unrivalled product innovation and quality, supported by comprehensive training and education systems. 3 1 Affinage Worldwide HQ Romsey, United Kingdom Research & Development Laboratory Bologna, Italy 3 Affinage USA Vista, California, USA

4 /4 Index Index DATEM TECHNOLOGY 5 Infiniti Permanent Hair Colour Crème 6 Why Use Infiniti? 6 Skin Test Method 7 Infiniti Numbering System 8 Client Consultation & Colour Selection 9 Retouch Application 9 White Hair Coverage 9 Extra Coverage with Natural Ash Shades (.01) 9 Lifting Power of Infiniti 10 Affinage Crème Developer / Mixing Quantities 10 Application Method 11 First Time Application to Darken 12 First Time Application to en 12 Processing Times 13 Infiniti High Lift Arctic 12. Series 13 High Lift Booster 12.0s 15 Infiniti New Formula Statement 15 Infiniti Shade Guide 16 Infiniti Gothic Collection Permanent Hair Colour Créme 20 Infiniti Satin Ammonia Free Tone On Tone Colour 21 Infiniti Satin Shade Guide 23 Intensives Colour Crème 24 bred Colour Highlighting Crème 26 Refresher Refreshes all Red, Copper & Magenta Highlights 27 HotShotz True Semi-Permanent 28 Colour Dynamics 29 Spectrum Highlighting & Toning System 30 Ammonia Free Highlighting Créme 32 Ice Créme Ammonia Free Powder ener 33 Lite High Performance Powder Bleach 34 Converter Converts Permanent Colour to Tone On Tone Effect 35 Infiniti Instant Pre-Pigmentation Spray & Gel 36 Eraser Hair Colour Remover 37 AFFINAGE COLOUR WHEEL 39 TECHNICAL HELP LINES UK (01794) USA Ext. 23 Technical Manual

5 DATEM Technology /5 OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE DATEM is a revolution in hair colour technology and is unique to Affinage. This groundbreaking technology makes Affinage colour products kinder, faster (by allowing the use of heat without damaging the hair or scalp) and more effective. DATEM Technology at Work DATEM encapsulates the oxygen, reducing the action of the free radicals. The encapsulated oxygen is transported into the cortex of the hair by gently separating the bonds between the keratin chains. Once there the oxygen is released and the lifting process and deposit of the permanent pigment begins. When DATEM is used in Dynamics and HotShotz, where no oxidisation occurs, it allows much deeper penetration of the pigment and the conditioning base. This results in a longer lasting colour and a superior finish to the hair. DATEM can be found in the following products: Infiniti Infiniti Satin Intensives bred Refresher HotShotz Colour Dynamics Spectrum Eraser Free Radicals In chemistry, radicals (often referred to as free radicals) are atomic or molecular species with unpaired electrons which can be created in many different ways (UV rays, pollution, intense sunlight, oxygen processes). They are very reactive and cause damage to the chemical compounds in our body (i.e. proteins, DNA). And when we are working with oxidation-based products it causes damage to the cuticle and scalp. DATEM in our products encapsulates the oxygen and releases it inside the hair thus drastically reducing the creation of free radicals. Oxygen encapsulated / controlled by DATEM DATEM in contact with Melanin DATEM releasing oxygen to allow lightening Free oxygen Dott. Nicola Summer Affinage R&D Laboratory, Bologna, Italy

6 /6 Infiniti Permanent Hair Colour Crème OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE PERMANENT HAIR COLOUR CREME The World s Most Advanced Permanent Hair Colour Créme with DATEM Technology. Infiniti Permanent Hair Colour Créme uses our unique DATEM Technology to penetrate deeper and faster into the hair shaft with significantly less damage to the cuticle. The ph level steadily decreases throughout the colour process, locking in the colour molecule to give intense, long lasting results and 100% grey coverage in just 25 minutes (with heat). Infiniti s ultra-low ammonia content and emulsion créme base reduce the risk of sensitivity, whilst the incredible lift action allows the use of much lower volumes of developer. Infiniti s gentle formulation with UV filters and Protein Protectors ensures that the hair is left in beautiful condition, producing clean blondes, vibrant reds, or soft natural tones. Why use Infiniti? 1. Formulated Using DATEM Technology for Maximum Coverage Of White Hair The exceptional covering power of Infiniti is due to DATEM Technology and the specially formulated Emulsion Base. The special Infiniti base with DATEM Technology, moisturises the hair and penetrates deep into the cortex, taking with it the colour molecules. This ensures 100% coverage of white hair and maintains the strength of the hair structure. 2. DATEM Technology Allows Fast Processing - 25 Minutes With Gentle Heat DATEM Technology is unique in the way it allows the use of gentle heat to accelerate the colouring process with no damage to hair or scalp. The use of gentle heat is even recommended when using 9%(30vol) and 12%(40vol) Créme Developer with 12. series (high lift Arctic blondes). 30 minute processing time. The use of heat will not compromise the result or lasting power of our products. Do not cover whilst processing. 3. Resistance To Fade Whether natural or fashion colours are required, it is important they do not fade between applications. One of the main causes of changes in colour is the exposure to air and light. Oxygen in the hair creates creeping oxidation. Technical Manual

7 Infiniti Permanent Hair Colour Crème /7 Fade also occurs because light contains ultra violet radiation. This can cause fading by bleaching the colour out of the hair. Due to DATEM Technology, Infiniti will penetrate deeper into the cortex without causing damage to the cuticle layer. This will prevent the new colour from fading. Infiniti also contains UV filters which reduce harmful rays and special buffers to control creeping oxidation, producing longer lasting colour results. 4. Low Levels of Ammonia and Reducing ph Very low levels of ammonia are made possible due to the inclusion of DATEM Technology. The reducing ph of Infiniti results in long lasting, shiny results. Buffering agents in the emulsion créme base counter the negative effects of strong alkalinity and control the ph during processing. When mixed, the ammonia levels of Infiniti are lower due to dilution with Créme Developer. See table below: Shades Ammonia Levels - Unmixed Ammonia Levels - Mixed with Créme Developer Series 0.5% - 2.3% (Highest in 10. Series) 0.2% - 0.9% 12. Series 3.2% 1.06% 5. Lift Action A permanent hair colour must have good lifting power in order for the colour result to be even: permanent hair colour first lifts some of the natural pigment before depositing new colour. Even black must first lift the natural pigment before depositing colour. INFINITI HAS THE RIGHT BALANCE. INFINITI WILL LIFT HIGHER WITH 6%(20vol) THAN MANY OF ITS COMPETITORS USING 9%(30vol). When darkening or covering white, (or colouring on the same level) 3%(10vol) SHOULD BE USED. 6. Mixing and Application Infiniti mixes easily to a smooth crème consistency. When mixed, Infiniti has the right consistency to allow the product to stay where it is needed and to allow the product to spread easily. Always ensure you measure the correct quantities of colour and Créme Developer for perfect results. Weigh Infiniti using the Affinage Electronic Balance for most accurate results. 7. Infiniti Colour Crème Infiniti has been formulated to create a colour to meet the demands of the professional hairdresser. Infiniti is produced by professionals for professionals and their clients. 8. Health and Safety Infiniti uses the safest possible ingredients to meet the strict Health and Safety guidelines of the hairdressing world. Important Note - for Professional Use Only. It is recommended to always wear protective gloves when using any chemical product. Colour products can occasionally cause an allergic reaction and a prior skin test is always advisable when permanent hair (or tone on tone) colour is to be used. Do not use to dye eyelashes or eyebrows. Rinse immediately if product comes into contact with the eyes. If irritation persists, seek medical advice. Affinage Skin Test Method Affinage recommend a skin test before every colour application. Mix small amount of chosen shade with appropriate developer to be used on client. Apply to forearm or behind ear. Leave for 45 minutes, rinse. Look for reaction after 24 and 48 hours. If any irritation or reaction occurs do not apply colour. Skin Test Procedure The references given demonstrate conditions, applications and examples of use of the techniques according to the COLIPA* guidelines. Whilst some of the references concern finished products, they are equally applicable to the testing of cosmetic ingredients. Exposure times and concentrations are presented only as illustrations.

8 /8 Infiniti Permanent Hair Colour Crème Single Application Open Epicutaneous Test Devices: glass sticks, swab or cellulose paper Test site: inner forearm Frequency of application: once for solid or viscous materials (i.e. hair colour); for liquid materials, repeated applications every 30 seconds may be made to maintain exposure of the application site Duration of treatment: 30 minutes (or minutes depending on the aim of the study) Removal of test substance: by rinsing or gentle swabbing Time(s) of assessment: immediately record time when effect(s) first occur(s) immediately after completion of application period and again after 24 & 48 hours Parameters: erythema, oedema, scaling, adverse sensation(s) noted by participant Grading: zero, weak, moderate, strong Evaluation: number of subjects with effect(s) within defined time period, or occurrence of first response NB. When skin testing: always test using the same shade and developer that is to be applied. * COLIPA is the European Cosmetic, Toiletry and Perfumery Association, established in1962. Its objectives are: To provide expertise and support to a range of working groups dealing in scientific, economic, fiscal, legal, consumer and environmental issues. To assist members in complying with European Union legislation affecting cosmetic industry products and operations. To act as an industry voice working with both international authorities and organisations. Additionally, COLIPA provides a worldwide perspective to its members through its relationships with equivalent organisations in the USA and Japan. To serve as a communication and information centre for the European cosmetic industry, Strengthening the industry s position through continuous interaction with its members. Infiniti Numbering System The Infiniti numbering system follows the International Colour Code (I.C.C.) allowing the colourist to identify each colour, depth and tone. In the I.C.C. the number before the point indicates the depth (how light or dark). The number after the point indicates the primary tone that is added to the shade. The second number indicates the secondary tone which subdues or enhances the primary tone. The third number (where applicable) is the tertiary tone which again can enhance or subdue the other tones. For example: When using the shade is the primary tone,.5 is the secondary tone and.2 would be described as the tertiary tone (pronounced ter ti ary). Tertiary means third in line. INFINITI DEPTHS INFINITI TONES 12 Very Extra blonde 0 Natural 10 Extra 1 Green Ash 9 Very 2 Violet Ash 8 3 Gold 7 4 Copper 6 Dark 5 Mahogany 5 6 Red 4 7 Blue 3 Dark 2 Very Dark 1 Black Technical Manual

9 Infiniti Permanent Hair Colour Crème /9 Examples Base 8. + Copper 4 + Gold 3 = Copper Gold Base Gold 3 + Violet 2 = Sand Beige Base 6. + Natural 0 + Gold 3 + Red 6 = Dark Natural Gold Red (Dark Chocolate) Client Consultation and Colour Selection Identify the natural depth and percentage of white hair. Determine if the hair has had any previous chemical services. Select the target shade. Examine hair condition and porosity. Evaluate the lifting power of the chosen shade. Choose the correct shade and developer strength to be applied. Use the correct processing time. The 70% Rule The swatches in the Infiniti shade guide are based on 70% white hair. To achieve the target shade, please follow the 70% rule below. A) Where there is 70% white hair, select the target shade. ie to achieve a 6.0 apply a 6.0 B) Where there is more than 70% white hair, select one shade darker than the target shade. ie to achieve a 6.0 apply a 5.0 C) Where there is less than 70% white hair, select one shade lighter than the target shade. ie to achieve an 6.0 apply a 7.0 Important - Retouch Application Colour Selection Please note that the heat from the scalp will cause lift. For this reason you should follow these Colour Selection rules: When colouring tone on tone or darkening - If less than 70% white hair is present, choose target shade. Use 3%(10vol) Créme Developer. When colouring tone on tone or darkening - If more than 70% white hair is present, choose one shade darker. Use 3%(10vol) Créme Developer. When lightening - Choose target shade and correct developer strength (use the level of lift guide) White Hair Coverage Infiniti will cover 100% white hair. The fashion shades in Infiniti do not require the addition of base colours to cover white hair. Extra Coverage with Natural Ash Shades (.01) These special shades are developed for covering resistant white hair. The.01 (Natural Ash) shades are a combination of Natural (.0) and Ash (.1) tones. When a high percentage of white or resistant white hair is present, this combination helps to increase the covering capability whilst retaining the tone of the chosen shade.

10 /10 Infiniti Permanent Hair Colour Crème In the past, colourists have mixed 50% of natural tones with other shades in order to guarantee the coverage of white hair. This practice meant that if the target shade was a cool or ash shade, the addition of a Natural shade added warmth to the colour, thereby losing the desired cool ash shade. If the target shade was a warm shade ie Red or Copper, the addition of a Natural shade would decrease the intensity. The Infiniti Natural Ash.01 tones can be added to any shade including Red or Coppers in concentrations of up to 25% to guarantee coverage of white hair whilst retaining the desired tone. e.g. ¾ of target shade to ¼ of corresponding.01 shade. These.01 tones may be used alone for a Natural-Ash result if required. Intense Mix - To increase coverage on coarse, very difficult to cover white hair, it is recommended that you mix Infiniti in a ratio of 1 part colour to 1 part developer. N.B. It may be necessary to select a lighter shade as this mix will give greater deposit and result may appear to be deeper. Application To Pre-Washed Towel Dried Hair. Shampooing prior to application will help the penetration on coarse hair/resistant white hair. Lifting Power of Infiniti Infiniti is formulated to enable the use of lower volumes of developer, maintaining the hair s strength whilst still attaining perfect results. 3%(10vol) should be used for: covering white hair, increasing colour depth, darkening and colouring on the same level. Lift action is built into Infiniti so greater lift can be achieved using lower volumes of developer. Using 6%(20vol) Affinage Crème Developer, the lift power is as follows: When using 1.0 Black or 2.0 Very dark brown this will give ½ a level of lift. When using 3.0 Dark brown or 4.0 brown this will give 1 level of lift. When using 5.0 brown or 6.0 Dark blonde this will give 1 to 2 levels of lift. When using 7.0 blonde to 10.0 Very light blonde this will give 2 to 3 levels of lift. These levels of lift apply to all shades in the equivalent depth, i.e. 5.0 and 5.35 will both give 1 to 2 Levels of lift using 6%(20vol). The lift action for all shades is displayed vertically on the Shade Guide next to the base shades. When using 9%(30vol) Affinage Crème Developer, the lifting power is increased by a half to one level over that of 6%(20vol). Affinage Crème Developer Affinage Crème Developer is a highly stable solution in 4 strengths - 3%(10vol), 6%(20vol), 9%(30vol) and 12%(40vol). Using Affinage Crème Developer ensures easy mixing, correct results and long lasting colour. Using other peroxides/developers can result in weak colour results and colour fade. Affinage can only guarantee results when Affinage Crème Developer is used. The chart below shows the levels of lift that can be achieved using Infiniti with Affinage Crème Developers. SHADE DEPTHS LEVELS OF LIFT 1, 2 1/2 3, 4 1 5, , 8, 9, For covering white hair, increasing colour depth and darkening: For up to 3 Levels of Lift depending on Infiniti shade used: When 1 extra level of lift is required: For up to 5 levels of lift with Arctic s (12. Series): use 3%(10vol) ph2.95 use 6%(20vol) ph2.9 use 9%(30vol) ph2.85 use 12%(40vol) ph2.8 Technical Manual

11 Infiniti Permanent Hair Colour Crème /11 Remember Base your shade selection on the percentage of white hair present. The correct developer choice is based on the levels of lift required. When no lift is required always use 3%(10vol). See table below: Natural Base %White Target Colour To Use Levels of Lift Créme Developer 5 70% %(10vol) 5 0% %(20vol) 4 0% %(20vol) 1 0% (add.01 Intensives) 1 6%(20vol) 3 0% %(30vol) Mixing Quantities The mix ratio of Infiniti to Crème Developer is 1 part colour to 1.5 (1½ ) parts Crème Developer for all shades except 12 series, which are mixed 1 part colour to 2 parts Crème Developer. See table below for examples: Infiniti Crème Mixed With Crème Developer Total Mix Quantities 10g/0.33oz + 15g/0.51oz 25g/0.84oz 20g/0.67oz + 30g/1.01oz 50g/1.69oz 30g/1.01oz + 45g/1.52oz 75g/2.53oz 40g/1.35oz + 60g/2.03oz 100g/3.38oz 50g/1.69oz + 75g/2.53oz 125g/4.4oz 60g/2.03oz + 90g/3.04oz 150g/5.07oz Infiniti 12 Series High Lift Arctic s Mixed With Crème Developer 9% / 12% Total Mix Quantities 100g/3.38oz + 200g/6.76oz 300g/10.6oz 75g/2.53oz + 150g/5.07oz 225g/7.93oz 50g/1.69oz + 100g/3.38oz 150g/5.07oz 25g/0.84oz + 50g/1.69oz 75g/2.53oz Application Method When using Infiniti the correct quantity of product must be applied onto the hair. Too little product will mean insufficient lift, low colour deposit and poor coverage resulting in fade. By applying the correct quantity, the product will penetrate the hair shaft, reaching the keratin chains and produce the lifting and deposit action. Applications can be made on dry or pre-washed, towel dried hair. Some resistant white hair will accept colour better if the hair is pre-washed and towel dried. This method is also advisable when the hair is resistant to colour. Divide hair into 4 sections: from centre of forehead to nape of the neck and from ear to ear. Start from area where the percentage of white hair is highest. Apply product to thin sections taking care not to overlap previously coloured hair. When application is completed, the product must be clearly visible on the hair. When using High Lift s remember to take very fine sections of hair and apply twice as much product than usual. When mixing colour using a tint brush, please use a clean brush for application to the hair. Remember Insufficient product and/or bad application is a common cause of poor results.

12 /12 Infiniti Permanent Hair Colour Crème First Time Application To Darken LEVELS 1-10 (MIXING RATIO: 1 part Infiniti to 1.5 parts Affinage Crème Developer) Apply to mid lengths and ends (Fig.1), avoiding the root area and process for 5 minutes (No Heat). Do not cover during processing. Fig.1 Apply to the root area (Fig.2) and process for a further 40 minutes - no heat. OR 20 minutes - gentle heat (40-42 C / F) Do not cover during processing. Fig.2 Removal At the end of the processing time, without adding water, emulsify colour around hairline to remove any stains, then add a small amount of water and continue to emulsify the remaining colour. Rinse until the water runs clear, shampoo and condition with Infiniti ColourCare Shampoo and Conditioner. Total Processing Time: 45 minutes - no heat OR 25 minutes - gentle heat (40-42 C / F) First Time Application To en This method of application should be used with any shade where the objective is to lighten the natural colour. Processing: Without Heat - Do not cover during processing. Apply to the mid lengths and ends (Fig.1), leaving 3-4cm at the root untouched. Process for 20 minutes Apply the remaining product to the roots (Fig.2) and process for a further 25 Total processing time 45 minutes Processing: With Gentle Heat (40-42 C / F) Do not cover during processing. Apply to the mid lengths and ends (Fig.1), leaving 3-4cm at the root untouched. Process for 5 minutes. Apply the remaining product to the roots (Fig.2) and process for a further 20 minutes Total processing time 25 minutes SEE REMOVAL ABOVE Retouch Application: Without Heat - Do not cover during processing. Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid lengths and ends. Apply to the regrowth only. Process for 40 minutes. Using the same mix, apply to the mid lengths and ends and process for a further 5 minutes. Total processing time 45 minutes Retouch Application: With Gentle Heat - (40-42 C / F) Do not cover during processing. Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid lengths and ends. Apply to the regrowth only. Process for 20 minutes. Using the same mix, apply to the mid lengths and ends and process for a further 5 minutes WITHOUT HEAT Total processing time 25 minutes SEE REMOVAL ABOVE Mixing Mix Infiniti 1-10 series in a non-metallic bowl or applicator with Affinage Crème Developer to the ratio of 1 part colour to 1.5 parts developer, e.g. 100g/3.8oz of Infiniti Colour Crème + 150g/5.07oz of Affinage Crème Developer. Technical Manual

13 Infiniti Permanent Hair Colour Crème /13 Important - Retouch Application Colour Selection Please note that the heat from the scalp will cause lift. For this reason you should follow these Colour Selection rules: When colouring tone on tone or darkening - If less than 70% white hair is present, choose target shade. Use 3%(10vol) developer. When colouring tone on tone or darkening - If more than 70% white hair is present, choose one shade darker. Use 3%(10vol) developer. When lightening - Choose target shade and correct developer strength (use the level of lift guide) Processing Times - Do not cover during processing. When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best possible colour result. If these are not used poor results may occur. The recommended processing time for Infiniti crème colour is 45 minutes with no heat or 25 minutes with gentle heat (40-42 C / F). During this time two different actions are taking place - 1. Lift Action and 2. Colour Deposit. When using no heat: the lift action is 30 minutes. Also during this period the colour slowly starts to develop. Colour molecules begin to increase in size. The full colour deposit happens in the final 15 minutes. During this period the colour fully develops and the molecules reach their optimum size. Total time: 45 minutes. When using gentle heat (40-42 C / F): the lift action is 15 minutes and the colour deposit is the final 10 minutes. Total time: 25 minutes. Correct Processing Times 45 MINUTES - NO HEAT 25 MINUTES - GENTLE HEAT (40-42 C / F) High Lift Arctic 12. Series MIXING RATIO: 1 PART INFINITI HIGH LIFT ARCTIC BLONDE 12. SERIES to 2 PARTS AFFINAGE CRÈME DEVELOPER - 9%(30vol) or 12%(40vol) The Infiniti High Lift Arctic 12. series is a range of very effective, extra light blonde shades giving 4-5 levels of lift. The unique formulation with DATEM Technology ensures long lasting even results leaving the hair in perfect condition. High Lift Arctic s: 12.0 High lift Arctic light blonde 12.0s High Lift Booster 12.1 High lift Arctic Ash 12.2 High lift Arctic Pearl High lift Arctic Beige Mixing (High Lift) Mix Infiniti in a non-metallic bowl or applicator with Affinage Crème Developer 9%(30vol) or 12%(40vol) to the ratio of 1 part colour to 2 parts developer, e.g. 100g/3.38oz of Infiniti High Lift Arctic + 200g/6.76oz of Affinage Crème Developer.

14 /14 Infiniti Permanent Hair Colour Crème Processing Times: Do not cover during processing. When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best possible colour result. If these are not used poor results may occur. The recommended processing time for Infiniti High Lift Arctic 12 Series is 55 to 60 minutes with no heat (60 minutes for maximum tone deposit) or 30 minutes with gentle heat (40-42 C / F). During this time two different actions are taking place - 1. Lift Action and 2. Colour Deposit. When using no heat: the lift action is 45 minutes. Also during this period the colour slowly starts to develop. Colour molecules begin to increase in size. The colour deposit happens in the final minutes. During this period the colour fully develops and the molecules reach their optimum size. Total time: minutes. When using gentle heat (40-42 C / F) the lift action is 25 minutes and the colour deposit is the final 5 minutes. Total time: 30 minutes. The processing time of High Lift Arctic 12. Series is: colour deposit MINUTES - NO HEAT 30 MINUTES - GENTLE HEAT (40-42 C / F) Virgin Head Application: Without Heat (hair up to 25cm) HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Mix enough product to allow application to whole head of hair. Apply product to the lengths and ends leaving approx 3-4cm of the root hair untouched. Wait until the desired lift is reached (approx. 20 minutes), then apply colour to the roots. Process until the desired lift is reached (35-40 minutes) Total processing time minutes Virgin Head Application: With Heat (hair up to 25cm) HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Mix enough product to allow application to whole head of hair. Apply product to the lengths and ends leaving approx 3-4cm of the root hair untouched. Process for 10 minutes with gentle heat (40-42 C / F) then apply colour to the roots. Process for 20 minutes with gentle heat (40-42 C / F). Total processing time 30 minutes Virgin Head Application: Without Heat (hair longer than 25cm) HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Apply colour first to the ends (5-6cm). Process for 20 minutes. Remix fresh colour and then apply to the mid lengths for 20 minutes. Finally, Remix fresh colour and apply to the root area until the desired shade is reached (approx. 20 minutes). Total processing time 60 minutes Virgin Head Application: With Heat (hair longer than 25cm) HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Apply colour first to the ends (5-6cm). Process for 5 minutes with gentle heat (40-42 C / F). Remix fresh colour and then apply to the mid lengths for 5 minutes with gentle heat (40-42 C / F). Finally, Remix fresh colour and apply to the root area until the desired shade is reached approx 20 minutes (gentle heat (40-42 C / F). Total processing time 30 minutes Technical Manual

15 Infiniti Permanent Hair Colour Crème /15 At the end of the processing time add a small amount of water and emulsify the colour. Rinse until the water runs clear, shampoo and condition with Infiniti ColourCare Shampoo and Conditioner. Application For Regrowth Application: Without Heat HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the middle lengths or ends. Process for minutes. At the end of the processing time add a small amount of water and emulsify the colour. Rinse until the water runs clear, shampoo and condition with Infiniti ColourCare Shampoo and Conditioner. Application For Regrowth Application: With Heat HIGH LIFT ARCTIC BLONDE 12. SERIES - Do not cover during processing. Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the middle lengths or ends. Process for 30 minutes with gentle heat (40-42 C / F) At the end of the processing time add a small amount of water and emulsify the colour. Rinse until the water runs clear, shampoo and condition with Infiniti ColourCare Shampoo and Conditioner. Application To White Hair: 12. SERIES Where more than 25% white hair is present: 12.1, or 12.2 should be mixed with 12.0 or 12.0s in equal amounts to prevent unwanted ash tones, e.g. 50g/1.69oz of g/ 1.69oz of 12.0s + 200g/6.7oz of Affinage Crème Developer. High Lift Booster 12.0s 12.0s May be used to INCREASE the lift of High Lift Arctic s by up to 1 shade, by adding 25% of 12.0s, without affecting the tonal value. E.g. 75g/2.53oz g/0.84oz 12.0s + 200g/6.76oz Affinage Crème Developer. 12.0s Will give 1-2 levels of lift when used on its own with Affinage Crème Developer 9%(30vol) 1-2 mix. E.g. 25g/0.84oz of 12.0s - 50g/1.7oz of Affinage Crème Developer 9%(30vol) Infiniti New Formula Market demands have lead to a reformulated 3.66 for increased red tones and extra vibrancy. Hints & Tips for use A) On very light natural hair, or on 70% - 100% white hair, we recommend that 3.66 should be mixed with 3.0 in the ratio 3 parts 3.66 to 1 part 3.0 and mix with 3%(10vol) Affinage Créme Developer B) On a natural base 6 and darker with up to 50% grey, 3.66 alone with 3%(10vol) will give an excellent result. C) Fashion Hint - a feature of this stunning shade is that on a dark natural base you can pre-lighten slices and then apply 3.66 to the whole head to give a deep and intense 3.66 result but with strong vibrant red slices.

16 /16 Infiniti Permanent Hair Colour Crème 0 Natural Tones.00 Extra Natural Natural Ash Tone.1 Green Ash 12. Super 12.0 High Lift Arctic 4 TO 5 Shades Lift 40 Vol (12%) 12.0s Very Intensives Golden 12.1 High Lift Arctic Ash 10. Extra 10.0 Extra Natural Extra Cool Ash 10.1 Extra Ash 9. Very blonde Very TO 3 Shades Lift 20 Volume (6%) 9.00 Extra Natural Very light 8.00 Extra Natural 9.01 Natural Very Ash 8.01 Natural Ash 9.1 Very Ash Mix 8.1 1/ / Extra Natural 7.01 Natural Ash 7.1 Ash 6. Dark Dark TO 2 Shades Lift 20 Volume (6%) 6.00 Extra Natural Dark 5.00 Mix 1/ / Natural Dark Ash 5.01 Natural Ash Mix 3/ /4 Intensives Dark Dark 1 Shades Lift 20 Volume (6%) 4.00 Extra Natural 4.01 Natural Ash 2. Extra Dark 1. Black 2.0 Very Dark 1.0 Black 1/2 Shades Lift 20 Volume (6%) Technical Manual

17 Infiniti Permanent Hair Colour Crème /17.2 Violet Ash Beige.3 Gold.33 Intensives Gold Gold Copper Copper Gold 12. Super 12.2 High Lift Arctic Pearl High Lift Arctic Beige Mix 1/2 12.0s 1/ Extra 10.2 Extra Pear Extra Sand Beige 10.3 Extra Golden Mix 1/ / Very blonde 9.2 Very Violet 9.23 Very Pearl Beige blonde 9.3 Very light Golden 9.33 Very Intensive Golden 9.34 Very Copper Golden Violet 8.32 Sandy Beige 8.3 Golden 8.33 Intensive Golden 8.43 Copper Golden Violet 7.23 Pearl Beige 7.3 Golden 7.33 Mix 1/ / Copper Golden 6. Dark 6.2 Dark Violet 6.3 Dark Golden 6.33 Dark Intensives Golden Golden Violet Mix 4.3 1/ / Dark 2. Extra Dark 1. Black 2.2 Deep Violet The colours indicated in this guide are a representation only.

18 /18 Infiniti Permanent Hair Colour Crème.4 Copper.45 Copper Mahogany.46 Copper Red.53 Mahogany Gold.5.52 Mahogany Mahogany Violet 12. Super 10. Extra 9. Very blonde 9.4 Mix 1/ / Copper 8.52 Mahogany Violet Copper 7.46 Ruby Red 7.5 Mahogany 6. Dark 6.4 Dark Copper 6.45 Dark Copper Mahogany 6.46 Dark Ruby Red Mix 6.5 1/ / Copper 5.46 Ruby Red 5.53 Mix 3/ / Mahogany Mahogany Golden 3. Dark Red Pepper All Spice Nutmeg Paprika Cinnamon Technical Manual

19 Infiniti Permanent Hair Colour Crème /19.35 Gold Mahogany.6.7 Red Blue Red Gold, Red Copper, Red Mahogany.66 Intensive Red 12. Super 10. Extra Very blonde 9.35 Very Golden Mahogany Caffe Latte Golden Mahogany Cappuccino Golden Mahogany 7.6 Cherry 7.64 Flame Red Milk Chocolate 6. Dark Dark Golden Mahogany Mix 1/ / /4 Intensives Dark Flame Red 6.66 Fire Red Dark Chocolate Golden Mahogany 5.6 Rouge Red 5.63 Sherry Red 5.66 Claret Coffee Veronese Red 4.65 Beaujolais Café Noir 3. Dark 3.66 Burgundy 2. Extra Dark 1. Black 1.7 Blue Black The colours indicated in this guide are a representation only.

20 /20 The Gothic Collection OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE PERMANENT HAIR COLOUR CREME Infiniti Gothic Collection For Colour Deposit Only - No Lift Action The Infiniti Gothic Collection is an innovative range of 5 permanent grey and black shades, from pure platinum to deepest black. The Gothic Collection is designed to be used with 3%(10vol) Affinage Crème Developer. The grey shades are formulated for use on natural white/grey hair where no lift is required. This non-lifting range solely deposits colour. Gothic Black has been created to give the deepest fashion effects on all hair colours. The grey shades within this collection may also be used on any pre-lightened white hair to give high fashion effects/grey shades. Mix as stated below. Use full recommended processing times. Mixing 1 part Gothic shade to 1.5 parts 3%(10vol) Affinage Crème Developer, e.g. 50g/1.7g of Gothic shade to 75g/2.53oz of Affinage Crème Developer 3%(10vol). Processing Time 45 minutes on natural white/grey hair (no heat). 25 minutes (gentle heat C / F). Hints and Tips 1. To achieve Salt and Pepper low lights, use and/or on natural white hair. Because the traditional method of using natural colours with added ash for this effect sometimes results in the colour turning warm after several weeks in the hair, the Gothic Collection and are the ideal choice. 2. Converter is ideal for use with the Gothic Collection but may result in a slightly less strong colour result (Mix: 1 part Gothic shade to 2 parts Converter). 3. The Gothic Collection is also intermixable with Infiniti Natural shades (.0) to create very cold flat natural colours (ideal for men) Gothic Black Anthracite Onyx Silver Platinum The colours indicated in this guide are a representation only. Technical Manual

21 Infiniti Satin Ammonia Free Tone On Tone Colour /21 OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE A Breakthrough in Ammonia Free Tone on Tone Colour Technology. Infiniti Satin is a range of 30 intermixable tone on tone shades. It is an ideal introduction to first time colouring, gradually washing away and giving minimal re-growth. It is also suitable for clients not requiring a full permanent colour. Infiniti Satin s unique conditioning emulsion crème base, coupled with our acclaimed DATEM Technology ensures fast and effective penetration of the colour molecule without cuticle damage. The ultra gentle, ammonia free formula will not lift or lighten natural or artificial colour and can be used directly after a permanent wave. Infiniti Satin can be used to enhance natural hair colour or add tone and will cover up to 50% white hair. Clear 000 can be used to dilute and modify the other colours in the range to give the colourist unlimited shade variations. Important Infiniti Satin 002 should NEVER be mixed with the other Infiniti Satin shades including 000 Clear. 002 has a slightly different ph to achieve Grey Shades. When mixed with other shades it can give unwanted tones. Affinage Satin Clear 000 can be used alone (mixed with Satin Activator 2.8% - 9.3vol) to add shine and texture to fine, dull, natural or tinted hair WITHOUT changing the colour. Infiniti Satin can be mixed with Intensives. Shade Guide Infiniti Satin Shade Chart is based on 50% white hair. Infiniti Satin Colour Selection Infiniti Satin deposits colour without any lift action - it therefore adds colour and/or depth to the clients existing colour. For optimum results: If no white hair is present, a shade lighter than the target should be used. This rule does not apply to shades used as toners on very blonde hair (e.g Champagne, 9.23 Pearl ). Where a lighter shade is not available, mix 25% Clear 000 into the colour. Example Three quarters tube (45g/1.52oz) Infiniti Satin Colour + Quarter tube (15g/0.51oz) Infiniti Satin Clear g/4.23oz Infiniti Satin Activator. Total mix in a bowl 180g/6.34oz. White Hair When Approximately 50% white hair is present, the target shade can be used. When Approximately 50% - 100% white hair is present, use the target shade + 25% of the next darker natural shade. Example ¾ tube (45g/1.52oz) ¼ tube (15g/0.51oz) 6.0. Mix with 120g/4.23oz of Satin Activator. Total mix in bowl 180g/6.34oz. Infiniti Satin Mixing Instructions Infiniti Satin is mixed with Infiniti Satin Activator. 1 part Infiniti Satin to 2 parts Satin Activator.

22 /22 Infiniti Satin Ammonia Free Tone On Tone Colour Example Half tube (30ml) Infiniti Satin Crème + (60ml) Infiniti Satin Activator. Infiniti Satin Clear 000 Infiniti Satin Clear 000 contains no colour and may be used to dilute the colour of any Infiniti Satin shade. Examples ¾ (45ml) ¼ (15ml) 000 CLEAR will give a one shade lighter colour ½ (30ml) ½ (30ml) 000 CLEAR will give a two shade lighter colour ¼ (15ml) ¾ (45ml) 000 CLEAR will give a three shade lighter colour Remember When you dilute all shades, except naturals, the tone will be weakened. Infiniti Satin Clear Shine and Texturising Treatment Infiniti Satin Clear 000 mixed with Satin Activator to a ratio of 1 : 2, can be used to add shine, texture and body. Hair Types Static hair and all hair types that need shine Highlighted Hair Results Hair becomes easier to work and more manageable. Satin 000 gives a high gloss finish Infiniti Satin Application Application may be made on wet or dry hair. Infiniti Satin, when applied to pre-washed/towel dried hair, will give a Tone on Tone result that gradually fades away. When applied to dry hair it gives a more permanent result. Affinage Skin Test Method Affinage recommend a skin test before every colour application. Mix small amount of chosen shade with appropriate developer to be used on client. Apply to forearm or behind ear. Leave for 25 minutes, rinse. Look for reaction after 24 and 48 hours. If any irritation or reaction occurs do not apply colour. First Time Application to Virgin Hair Infiniti Satin should be applied from root to ends in one application using a non-metallic bowl and brush or applicator. Regrowth Application When applying where there is still colour present in the ends of the hair, the following method should be used: A) Apply Infiniti Satin to the root area only. Process for minutes. B) Apply remaining colour to the ends of the hair and massage. If the hair is excessively porous through the mid-lengths and ends, it is advisable to add 25% of Clear 000 to the target shade before applying to the ends. C) The processing time is up to 25 minutes. D) Emulsify and rinse. Infiniti Satin Processing Times Processing times will vary depending on the porosity of the hair. Individual judgement must be made for each application. The following is a guide to help to assess the correct development time. Do not use heat with Infiniti Satin. 1. Natural hair with little or no chemical treatment and low porosity: minutes with no heat or 15 minutes covered with a cap. (No Heat) 2. Chemically treated and porous hair. (tinted / permed) minutes with no heat. 3. Very porous natural or chemically treated hair or immediately after perming minutes. If necessary dilute with Clear 000. Visual processing time. 4. When using Infiniti Satin as a toner on bleached, very light or porous hair, always strand test prior to application. Use Clear 000 to dilute chosen shade to required depth. Visual processing time. Infiniti Satin may also be used to refresh colours from the Infiniti Crème range (Numbering System is the same for both products), e.g. After a permanent wave or to refresh the ends after a root application with Infiniti. Removal of Infiniti Satin Colour A) First massage gently without water to remove any staining from the skin. B) Add a small amount of water and emulsify. C) Rinse well until water runs clear. D) Shampoo with Infiniti ColourCare Shampoo and Conditioner. Technical Manual

23 Infiniti Satin Ammonia Free Tone On Tone Colour / Clear Silver Very Dark Extra Natural Dark Very Very Golden Violet Mahogany Golden Beaujolais Dark Plum Copper Mahogany Coconut Copper Sunset Copper Beech Port Wine Sahara Tawny Copper Ruby Warm Ash Beige Warm Beige Coffee Dark Chocolate Milk Chocolate Cafe Latte Burgundy The colours indicated in this guide are a representation only.

24 /24 Intensives Colour Crème OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE Customise your Colour with Affinage Intensives - your Creative Colour Palette. Affinage Intensives is a range of un-oxidised pure pigments, designed for use with any permanent or tone on tone hair colour. When Intensives are mixed with another permanent or tone on tone colour that uses developer, Intensives become part of the host colour. This means that the added colour from Intensives is as permanent as the host colour. Intensives are used when the colourist wants to increase or subdue tone. We can use Intensives in two different ways: ADD - When staying on same level, darkening or intensifying tone. Adding to the mix - i.e. 30g/1.01oz of Colour, 45g/1.52oz of developer plus 30g/1.01oz of Intensives added. Example Mix 100g/3.8oz 7.4 Infiniti + 150g/5.07oz of your chosen developer + (ADD) 50g/ Intensives As you can see from this example we are ADDING the Intensives to the mix. This method should be used when darkening and increasing depth and tone. INCLUDE - When lightening and brightening tone. Included in the mix - i.e. 30g/1.01oz of colour, 30g/1.01oz of Intensives plus 90g/3.04oz of Affinage Crème Developer. Example Mix 100g/3.38oz 7.4 Infiniti + (INCLUDE) 50g/1.69oz 0.4 Intensives + 225g/7.93oz of your chosen Affinage Crème Developer. As you can see from this example we are INCLUDING the Intensives to the mix. This method should be used when a lighter, vibrant result is required. The following tones are available in the Intensives range: Green Ash Violet Ash Blue Ash Gold Copper Red Purple The colours indicated in this guide are a representation only. The possibilities of colour variations using Intensives are endless. Intensives are designed to let you be more creative and to expand your colour palette. Intensives tones 0.3, 0.4, 0.6, and 0.76 can be ADDED or INCLUDED in large quantities, if desired, to give bright or vibrant tones. They can also be used on their own mixed with 3%(10vol) - 1 part Intensives to 1½ parts Affinage Crème Developer - on previously coloured hair to introduce warm tonal effects. Intensives Ash tones 0.1, 0.2, 0.21 are designed to help eliminate warm tones (Red, Copper and Gold) when lightening. On some occasions the colourist may wish to use high lift 12. or 10. series colours on dark bases to achieve light beige or cool blondes. When the colourist uses colours with tones.1 Green Ash,.2 Violet Ash or.21 Blue Ash and high volumes of developer 9%(30vol) and (12%)40vol, the ashening effect in the colour is not always strong enough to subdue the red, yellow and orange generated from the natural colour when lifting. Intensives provide the solution to this problem. Technical Manual

25 Intensives Colour Crème /25 Intensives 0.1 when added to a.1 colour, e.g. 12.1, increases the ashening effect dramatically. This will enable the 12.1 to subdue more of the warm tones generated during lifting. Similarly by adding 0.2 Violet to 12.2 or 10.2 the cooling of the Gold tone is increased. Care should be exercised when adding Ash Tones to blonde shades, e.g. 10. and 12. series colours. A maximum of 10% in the mix is recommended. Always use INCLUDE method. E.g. 1 tube 100g/3.38oz 10. series to 10g/0.33oz Intensives Ash (0.1, 0.2, or 0.21) + 165g/5.82oz of Developer. E.g. 1 tube 100g/3.38oz 12. series to 10g/0.33oz Intensives Ash (0.1, 0.2, or 0.21) + 220g/7.76oz Developer 9% or 12% Adding 0.21 Blue Ash When lifting from natural base or 4. to levels or 8. Warm copper tones are generated. Example Base 2.0 Target 6.0 Colour used 7.1 Developer 9%(30vol) Colour Result : Warm base 6 By adding 30% Intensives.21 Blue Ash, into dark shades, a true 6.0 can be achieved. Example Base 2.0 Target 6.0 Colour 7.1 Plus 30% Intensives 0.21e.g. 100g/3.38oz tube g/1.01oz of g/6.87oz of 9%(30vol) Créme Developer.

26 /26 bred Colour Highlighting Crème OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE bred is an off-the-scalp intensive red highlighting system designed to give brilliant results in Red, Red Violet, Red Copper, Copper and Magenta tones on natural or coloured hair. Red, Red Violet, Red Copper and Copper are formulated for use on hair of base 6 or darker. Magenta is formulated for use on base 6 and lighter. bred can be used with 10, 20, 30 or 40 volume Créme Developer (3%,6%,9%,12%) depending on the amount of lift required. bred Magenta should be used with 9%(30vol) and 12%(40vol) Créme Developer on bases 6,7, and 8. Use gentle heat (40-42 C / F) for 15 minutes. On bases 9, 10 and above use 3%(10vol) Créme Developer with no heat. Process for 35 minutes. bred is mixed on a ratio of 1 part bred to 1 part of your chosen Affinage Crème Developer. Apply a small quantity to the hair using your preferred application method. Process for 15 minutes with gentle heat (40-42 C / F) or 35 minutes without heat. When using bred on dark coloured hair the use of heat is recommended. Removal After processing, rinse the hair thoroughly and shampoo with Infiniti ColourCare shampoo. Ensure that the water runs clear. Finish with Infiniti ColourCare Conditioner. bred is an off the scalp colouring product and is not recommended for whole head application or on the scalp use. If this product is used on very dark, colour treated hair, the colour results will be less vibrant than on natural hair. Developer Usage bred - Red, Red Violet, Red Copper and Copper are designed to give stunning results on all hair types, with low percentage (volumes) of Créme Developer. It is not generally necessary to use a high percentage (volume) of Créme Developer to achieve maximum lift and colour. For best results use Affinage Crème Developer as follows: 3%(10vol) on bases 6 and 5* 6%(20vol) on bases 5 and 4* 9%(30vol) on bases 4 and 3* *Depending on amount of colour build-up. 12%(40vol) should only be used when extreme lift is required on difficult to lighten hair. Please remember that high percentages (vol) of Créme Developer will give more lift but may reduce the intensity of the colour. bred Magenta should be used with 9%(30vol) or 12%(40vol) Créme Developer on bases 6, 7 and 8. On bases 9, 10 and above use 3%(10vol) Créme Developer. Generally, 3%, 6% or 9% Créme Developer is sufficient for most lightening and colouring with bred. Technical Manual

27 Refresher Refreshes All Red, Copper & Magenta Highlights /27 Processing Times Process for 15 minutes under gentle heat (covered) or process for 35 minutes with no heat. Do not overheat (for example under a hairdryer on maximum heat). Heat is recommended for hair that has a build up of colour. bred Magenta should be processed as follows: 9%(30vol) or 12%(40vol) Créme Developer - 15 minutes with gentle heat (40-42 C / F). 3%(10vol) Créme Developer or 35 minutes with no heat. Important bred is a very intense colour and should not be used on (or with) blonde/white hair, except Magenta, as this could give unwanted results. Red Red Copper Copper Red Violet Magenta The colours indicated in this guide are a representation only. OXYGEN ENCAPSULATED = LESS FREE RADICALS LESS FREE RADICALS = REDUCED CUTICLE DAMAGE Refresh your bred colour in an easy, one step application. bred Refresher is a simple and easy to use product designed to refresh red, copper or magenta highlights originally created using Affinage bred or a similar product from any other manufacturer. A reapplication of the original highlighting product with its strong lifting action will not fully reproduce the vibrant colour tones of the original. This is because they are being applied to hair which is already been lightened and does not need lightening again - it simply requires a new colour deposit. bred Refresher comes in 5 vibrant shades, Red, Red Violet, Red Copper, Copper and Magenta, matching the colours of Affinage bred. Instructions For Use 1. Apply to shampooed/towel dried hair. 2. Apply to the previously coloured hair/highlighted areas, with either a bowl and brush or straight from the tube. 3. Allow to process, covered, without heat for 5-15 minutes depending on result required. A longer processing time can produce a darker result. 4. Rinse well and Shampoo, with Infiniti ColourCare Shampoo until the water runs clear. 5. Condition if necessary with Infiniti ColourCare Conditioner.

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