EXCHANGE-IN STUDENTS

Transcription

1 EXCHANGE-IN STUDENTS Course Catalogue SOPHIA - ANTIPOLIS FALL P a g e 1 184

2 Table of contents M2MSc COURSES... 5 M2MSc COMMUN COURSES... 5 GLOBALIZATION... 5 FRENCH AS FOREIGN LANGUAGES... 9 CULTURAL AWARENESS : LIVING AND WORKING IN FRANCE CORPORATE FINANCIAL MANAGEMENT FINANCIAL ANALYSIS INTERNATIONAL FINANCIAL ECONOMICS LONG TERM FINANCING DIGITAL BUSINESS DATA AND ITS VALUE Digital business and innovation Digital marketing INFORMATION SYSTEMS AND ORGANISATION IT BUSINESS STRATEGY DIGITAL MARKETING PRACTICE OF PROJECT MANAGEMENT WITH MS PROJECT ENTREPRENEURSHIP AND INNOVATION CREATING SOCIAL CHANGE USING THE POWER OF ENTREPRENEURSHIP DISRUPTIVE INNOVATION AND THE POWER OF LEAD USERS ECO-SYSTEM OF INNOVATION ETHICS, GOVERNANCE AND ENTREPRENEURSHIP FINANCE FOR NEW VENTURE MANAGEMENT IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES INNOVATING IN A MULTICULTURAL ENVIRONMENT NEW BUSINESS MODELS FOR SUSTAINABLE GROWTH (SOPHIA) OPEN INNOVATION FINANCIAL MARKETS AND INVESTMENTS ADVANCED VBA COUNTRY RISK DERIVATIVES EQUITY VALUATION & FINANCIAL ANALYSIS FINANCIAL ECONOMETRICS FIXED INCOME INTRODUCTION TO STOCHASTIC CALCULUS P a g e 2 184

3 SQL Programming VBA PROGRAMMING INTERNATIONAL BUSINESS COUNTRY RISK DOING BUSINESS IN EUROPE - LEGAL ISSUES IN EUROPE DOING BUSINESS IN EUROPE - MULTICULTURAL MANAGEMENT ENTREPRENEURSHIP THEORIES INTERNATIONAL FINANCE INTERNATIONALISATION OF THE FIRM NEW BUSINESS MODELS: INSIGHTS FROM THE COLLABORATIVE AND FUNCTIONALITY ECONOMY STRATEGIC CONSULTING (ELECTIVE) SUSTAINABLE DEVELOPPEMENT AND INNNOVATION INTERNATIONAL MARKETING AND BUSINESS DEVELOPMENT B2B MARKETING (OPTION) CORPORATE COMMUNICATION (ELECTIVE) CREATIVE MARKETING (ELECTIVE) DIGITAL MARKETING (OPTION) E-COMMERCE (ELECTIVE) ESSENTIAL NEGOTIATION SKILLS (ELECTIVE) ESSENTIAL SELLING SKILLS (ELECTIVE) GAINING MARKETING INSIGHT (CORE) MOBILE MARKETING MULTICULTURAL MANAGEMENT (ELECTIVE) PERFECT PITCH (ELECTIVE) RETAIL MARKETING (OPTION) STRATEGIC BRAND MANAGEMENT (CORE) TECHNOLOGY AND COMPETITION (ELECTIVE) THE COMPLETE NEGOTIATOR (OPTION) UNDERSTANDING THE ELUSIVE CONSUMER (CORE) LUXURY AND FASHION MANAGEMENT INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS DESIGN AND INNOVATION FASHION AND BRAND MANAGEMENT INTEGRATED LUXURY AND FASHION COMMUNICATION LUXURY AND FASHION PRODUCTS AND SERVICES MANAGEMENT P a g e 3 184

4 REGULATORY ISSUES IN THE LUXURY INDUSTRY STATE OF THE ART IN FASHION AND LUXURY STRATEGIC EVENT MANAGEMENT AND TOURISM MANAGEMENT DESTINATION MARKETING MICE - THE BUSINESS EVENTS INDUSTRY M1MScPP COURSES Strategy Marketing and Innovation Organizational Management Operation and Information Systems Corporate Finance Sustainable Performance P a g e 4 184

5 M2MSc COURSES M2MSc COMMUN COURSES GLOBALIZATION Code du cours Course Code MSC.TRCM2.FICOR.0001 Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name GLOBALIZATION Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Course open to students in exchange Exchange students not allowed Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Anglais English Motivationgroup work Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other BOUCHET Michel-Henry Anke MIDDELMANN-BEAL If other Specific Objectives Understanding the multi-faceted dimensions of global strategy risk Assessing the rising economic and geopolitical power of emerging market countries Understanding the regulatory role of IFIs and its limits Assessing the main sources of risks and opportunities arising from the growing integration of inter markets from the firm s standpoint; Globalization is the turbulent background against which SKEMA's students are going to have to play careers. Globalization is described by The Economist as the death of distance. Martin Wolf describes it as economic activities, across borders, through markets. And Anne Krueger adds that its main conseq P a g e 5 184

6 economic agents, in any given part of the world, are much more affected by events elsewhere than it is the worldwide extension of the market economy. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) To gauge the risks and opportunities of globalization. Aptitudes cognitives Cognitive skills Understanding the various approaches to market globalization, starting with up to date reliable eco intelligence. Attitudes Key transferable skills Understanding the multicultural dimensions of the worldwide extension of the market economy Ethical and social understanding Tackle the various risks of global crisis contamination Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du progr LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible ma LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be abl which objectives the course contributes to (based on the program curriculum mapping) order to deliver sustainable performance in complex environments Graduates should be able to work effectively in a multicultural team to work effectively in a multicultural team manage in the global knowledge economy Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Oui Yes Evaluation finale (DS) Final examination 50 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 50 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 50 % Nb midt Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities DAY 1 VIDEOS 1 & 2 Session 1: Introduction: What is Globalization? Globalization: When, Where, How and Why? Readings and Food for thought: Bouchet, Michel Henry: «La Globalisation: Introduction à l économie du nouveau monde», Pearso P a g e 6 184

7 Robert E. Lucas Jr.: The Industrial Revolution: Past and Future, FRB Minneapolis,. May Session 2: VIDEOS 3 & 4 Risks and opportunities in the global economy Readings: Bouchet, Michel Henry: «La Globalisation: Introduction à l économie du nouveau monde», Pearso VIDEO: Top Minds Weigh in on the Current Climate of Globalization (G. Soros, J. Sachs, J. Stiglitz ILO report on Globalization: INTERVIEW G. SOROS, Chairman of the Open Society Institute DAY 2: VIDEOS 5 & 6 Session 3 & 4: Globalization: Global competition to attract capital flows and outsourcing The driving force of international trade: A positive sum-game? Where do capital flows come and go? Suggested Readings: Bouchet MH, chapters 4 & 5. Andrew Kohut and Richard Wike, Assessing Globalization: Benefits and Drawbacks of Trade and In Harvard International Review - June 24, 2008 Lee Bransetter and Nicholas Lardy : China's Embrace of Globalization: NBER Working paper Jul Time to Rethink Offshoring? The McKinsey Quarterly DAY 3 VIDEOS 7 & 8 Session 5: The process of economic development: An historical theoretical perspective: The Classics: Smith, Ricardo, Mill The Liberal School: W. Rostow, Hayek, Schumpeter, Lester Thurow, Thomas Friedman The Doom mongers: K. Marx, Rosa Luxembourg The Dependency school: E. Wallerstein, Samir Amin, G. Franck, P. Baran & Sweezie Session 6: The Dissidents: Paul Krugman and the new theory of international trade Jeff Sachs, Joseph Stiglitz and the discontents, N. Roubini How to cope with the global crisis in 2014? INTERVIEW: J. STIGLITZ Suggested Readings: J. Stiglitz: Homepage : N. Roubini s website and NYT articles 2014 J. Sachs: VIDEO: Globalization and Ineq J. Sachs: Lecture on Economic Reforms in Emerging Economies," Ha-Joon Chang : DAY 4: VIDEO 9 Session 7: The role of International financial organizations: The challenge of global regulation Suggested Readings OECD: FATF Intensifies Anti-terrorist Financing Campaign, IMF: The IMF at a glance: IMF: IMF World Economic Outlook Update July 2014 Session 8 & 9: The challenge of global sustainable development VIDEO 10 P a g e 7 184

8 Bibliographie References The modern risk society Ulrich Beck Sustainable development and global warming The challenge of natural resources depletion DAY 5: VIDEOS 11 & 12 Session 10: The Global strategy challenge: How to cope with Global risks? Economic globalization= risk globalization The challenge of Country Risk assessment Suggested Readings: UK Met Office July New Economic Foundation, Growth Isn t Possible, January 25, 2010 (London NEF, 2010) at Economic growth cannot continue BBCnews Online, January 25, 2010 at Lectures obligatoires Required readings : IMF World Economic Outlook introduction Working papers and background informationdocuments dans le syllabus Lectures Recommandées Recommanded readings : MH Bouchet: La Globalisation (Pearson) Site(s) web Web sites Nombre CM Amphi Number of Lectures UDEMY (as well as Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e 8 184

9 FRENCH AS FOREIGN LANGUAGES Code du cours Course Code PGE.FINM1.LGCOR.4265 Crédit(s) Credit(s) Nom du cours Course name LV2 FRENCH REAL BEGINNER - BASICS - INTERMEDIATE - ADVANCED Période d'enseignement Teaching period 1 Charge de travail Student workload Programme Program Départements Department Module Module Type de cours Course type Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Evaluation Durée totale Total PGE M1 LANGUAGES LANGUES Core course Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Name of instructor(s) by LILLE PARIS SOPHIA SUZHOU RALEIGH OTHER POMMIER JEAN-PAUL NA Oanh Chieuto Christine Develey NA NA P a g e 9 184

10 Beginner: Learners will be able to understand and use familiar everyday expressions and very basic phrases for concrete situations (introduce themselves and others and ask and answer questions about personal details such as where they live, people they know and things they have). Will be able to interact in a simple way provided the other person talks slowly and clearly and is prepared to help. Basics: Learners will be able to understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment). Will be able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. Will be able to describe in simple terms aspects of their background, immediate environment and matters in areas of immediate need. Descriptif du cours Course description Intermediate: Learners will be able to understand the main points of familiar matters regularly encountered in work, school, leisure, etc. Will be able to deal with most situations likely to arise while travelling in an area where the language is spoken. Will be capable of producing simple connected text on topics which are familiar or of personal interest. Will be able to describe experiences and events, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans. Thémes Topics Advanced: Learners will be able to understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in their field of specialisation. They will interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible effortlessly both ways. Will be able to explain a viewpoint on a topical issue giving the advantages and disadvantages o various options. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Résultats d apprentissage Intended Learning Outcomes and Skills See above in course description in relation to level Aptitudes cognitives Cognitive skills See above in course description in relation to level Attitudes Key transferable skills See above in course description in relation to level Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) P a g e

11 LG3 : Graduates should be able to communicate in an international environment LO3.1 : To produce clear, well organized verbal presentations Not evaluated LO3.2 : To produce clear, well organized written communication Not evaluated LO3.3 : To understand in detail extended speech and complex texts in English Not evaluated Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 30 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Si autre précisez If other Specify: In relation to level Evaluation des étudiants Student Assessment Contrôle continu Continuous Assessment 70 % préciser nature Explain type the sum of the coefficients below must be equal to 100% Présentation orale (oral presentation) 30 % QCM (quizz) 0 % Dossier (filereport) 0 % Etude de cas (case study) 0 % Mid-term examination 0 % - Nb of midterms 0 Class participation 20 % Autre (other) 50 % Précisez Specify: Grammar tests, summaries, presentations, reports, dictations, etc (According to the appropriate course level) P a g e

12 Format de cours Course format Si autre, précisez If other please specify Méthodes d enseignement Teaching Methods Activités d apprentissage Learning activities Si autre, précisez If other please specify: Plan de cours Course Plan Specific to each level Lectures obligatoires Required readings Bibliographie References Lectures Recommandées Recommended readings Site(s) web Web sites Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Nombre TD Number of Tutorial classes Durée TD (en heures) Tutorial class duration (in Autres (Distance, etc ) (en heures) Other (in Préciser le spécificités d programmation journée, cadenceme spécifique d séances) Spe full-day tuto class, differe schedules Lille Paris P a g e

13 8 1,5 Raleigh Sophia 8 1,5 Souzhou Other CULTURAL AWARENESS : LIVING AND WORKING IN FRANCE Course Code MSC. Credits 3 Course Responsible TRACY JONES Hours 15 Status Themes Department Prerequisites Plan Exchange students Elective 1) French society today; organization of the state and institutions 2) Studying in France: The French education system & Grandes Ecoles 3) Business in France and working life 4) Intellect, innovation and industry 5) The local environment (Lille or Sophia Antipolis) and beyond 6) Family and friends: social structure and relationships 7) Everyday life: norms, behavior, expectations 8) Attitudes and values None open to exchange & double degree students only This interactive seminar is specifically designed for Exchange students, to help their integration in France. It will introduce them to cultural, business and institutional factors affecting France today. The course will explore intercultural issues and will equip exchange students with the means to better understand and analyze France and the French. The course will move beyond stereotypical views and perspectives to enable students to gain deeper cultural awareness, thereby preparing them to make the most of their French educational, social and business experience. Exchange students are strongly encouraged to take this course Lille, Sophia P a g e

14 CORPORATE FINANCIAL MANAGEMENT FINANCIAL ANALYSIS Code du cours Course Code MSC.CFMM2.FICOR.0019 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name FINANCIAL ANALYSIS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Corporate Financial Management Départements Department Dept. Accounting and Finance Module - Type de cours Course type core Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Accounting, Strategy fundamentals Prerequisite Responsable du cours Course leader MASUREL Sabine Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Belo Horizonte Lille Paris Sophia Suzhou Raleigh Sabine Masurel Philippe Lanone Other The objective of this course is twofold: - Participants will be introduced to European accounting standards and financial statement presentations, including differences between American, British, and continental European financial statement design and logic. - Providing a complete overview of financial analysis. The goal is to train participants to analyze corporate economic reality from published accounting reports and to take strategic positions on the basis of such reports. P a g e

15 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - Understand, read and interpret the financial statements - Understand the impact of profitability, liquidity and financial structure on the health of a company Aptitudes cognitives Cognitive skills - Understand how firms' operations translate into financial statements - understand how firms may organize financial information for the purpose of managing communication to stakeholders - gain insight into the strategy of a firm through its financial statement Attitudes Key transferable skills - Be able to analyse the financial statements of a company taking into account the economic and financial data - Be able to deal with the different accounting standards and the quality of accounting information Ethical and social understanding Be able to understand the limits of accounting flexibility and the purpose of accounting choices Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 70 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Etude de cas - Case study, Rapport écrit Dissertation - Report Dissertation Contrôle continu 30 % Continuous Assessment préciser nature Explain type QCM - Quizz 100 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - Devoirs Assignments 1. Introduction to financial statement analysis 2. What you should know about financial analysis 2.1 Basic financial statements: 2.1.a Income statement 2.1.b Balance sheet P a g e

16 Bibliographie References 2.1.c Statement of cash flow 2.2 Financial analysis 2.2.a Vertical and horizontal analysis 2.2.b Key financial ratios 2.2.c Cash flows analysis 3. Advanced topics 3.1 Accounting standards issues 3.2 Consolidated statements 3.2.a Impact of consolidation 3.2.b Comprehensive income and changes in shareholders' equity 3.3 Assessment of accounting datas 3.3.a Accounting quality 3.3.b Accounting flexibility 3.4 Credit analysis 3.4.a Fundamental credit analysis approach 3.4 b Pricing credit risk Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en Nombre TD (Distance heures) Number of, etc ) Tutorial class Tutorial (en heures) duration (in classes Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

17 INTERNATIONAL FINANCIAL ECONOMICS Code du cours Course Code MSC.CFMM2.ECCOR.0001 Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name INTERNATIONAL FINANCIAL ECONOMICS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Corporate Financial Management Départements Department Dept. Accounting and Finance Module - Type de cours Course type core Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Fundamentals in economics Prerequisite Responsable du cours Course leader Amaury Goguel Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Belo Horizonte Lille Paris Sophia Suzhou Raleigh Amaury GOGUEL DEQUATRE Amaury GOGUEL DEQUATRE Other The course s key objective is to provide students with a personalized academic environment to obtain a solid understanding of the international financial system. The International Finance (IF) course aims at analyzing and assessing the risks and opportunities of financial globalization. It is designed for students interested in the close interplay between international financial markets, the global economy's competitive forces and official regulation. The target students might want to work in the financial department of a company, to join an international financial institution, either private or public, or to hold responsibility positions in a company exposed to the global financial markets. Accordingly, these students need a deeper understanding of "high finance" issues. The main focus of the course will be the financial implications of the rapid integration of national economies worldwide through trade, financial flows and technology spill overs upon the firm s cross-border strategy. The course will assess the impact of economic and financial liberalization as well as structural reforms upon the foreign exchange and financial markets of both advanced and emerging market economies.

18 Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understanding the organization of the international financial system and the policy coordination role of the multilateral institutions Aptitudes cognitives Cognitive skills Assessing the main sources of risks and opportunities arising from the growing integration of international financial markets from the corporate s standpoint Attitudes Key transferable skills Understanding the scope and limits of monetary policy tools given the globalization of capital markets Ethical and social understanding understanding the effect of globalization on the international financial system Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation, Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Devoirs Assignments Introduction: Financial globalization Origins and evolution of the global financial system Risk and opportunities of financial globalization The Balance of Payments I Introduction: Savings-Investment gap, Trade and Current accounts Balance of payments and the absorption approach The Balance of Payments II Capital account Financing gaps and external indebtedness: assessing liquidity and solvency ratios The Financial Adjustment process Financial imbalances: the search for an optimal combination of adjustment and financing The official and private financing sources of domestic adjustment Relation between adjustment mechanisms and policy instruments The role and limitation of exceptional financing The Foreign-Exchange Market P a g e

19 Bibliographie References International parity relations Exchange rate management Pegged, crawling and flexible exchange rates Currency Board and Dollarization The International monetary system Institutional Framework and Evolution The Euro zone The Dollar zone The Yen zone and the gradual emergence of the Yuan The specific role of the SDR The international financial institutions The key roles of the IMF, the World Bank, the BIS and the IIF Lending instruments of the IMF Cofinancing between private banks and IFIs Review of key international finance statistics (IMF, IBRD, OECD, BIS, IIF) The Euromarkets: evolution and structure I Origins and developments of the Eurocurrency markets Syndicated credits From Basel I & II to Basel III: banking regulatory frameworks The Euromarkets: evolution and structure II Eurobonds and international debt securities Legal clauses in international securities Banking regulation, Governance and capital market access How assessing sovereign governance? The role of rating agencies International banking regulations: The US Fed versus the ECB and the Bank of England Official and private creditors: Is sovereign governance a criteria into account in international lending decisions? The case of the Asian financial crisis. The case of the 2011 Greek crissi The global financial crisis The analysis and management of cross-border risk The specific nature of cross-border risk Financial crises and regional contamination Risk appraisal and management techniques : ratings and rankings Risk mitigation tools: insurance, debt conversion transactions and collateralizatio Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

20 LONG TERM FINANCING Code du cours Course Code MSC.CFMM2.FICOR.0020 Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name LONG TERM FINANCING Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Corporate Financial Management Départements Department Dept. Accounting and Finance Module - Type de cours Course type core Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis basics on Financial markets and exchange rates Prerequisite Responsable du cours Course leader GIALDINI Laurence Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Mark Pilkington Anna CALAMIA Descriptif du cours Students as future managers will quickly learn the practical aspect of their jobs. From experience you will learn how to cope with routine problems. However in the fast changing global world students need to understand how to cope with CHANGE more than time-honored rules of thumb. You must understand why companies and financial markets P a g e

21 Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills behave the way they do. You need theory of Finance. You will learn what financial managers should do to increase company value. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the importance of capital stucture Aptitudes cognitives Cognitive skills Evaluate and model capital structure Attitudes Key transferable skills Model capital structure and decide funding opportunities Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 70 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz, Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 30 % préciser nature Explain type QCM - Quizz 100 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Personal guided study - Devoirs Assignments Risk and the Cost of Capital Company and Project Cost of Capital Measuring the Cost of Equity Analysing Project Risk When to use a single risk-adjusted discount rate for long-lived assets Investment, Strategy and Economic Rents Market values Economic rents and competitive advantages An Overview of Corporate Finance Pattern of Corporate Finance Common Stocks Debt P a g e

22 Financial Markets and Instruments How Corporations Issue Securities Venture Capital IPO Security Sales by Public Companies Private Placements Payout Policy and Capital Structure How Firms Pay Dividends and Repurchase Stock How do companies Decide on Payouts Payout Controversy and Policies Tax Issues Does Debt Policy Matter The effect of Financial Leverage in a Competitive Tax-free Economy Financial Risk and Expected Returns WACC How Much Should a Corporation Borrow? Corporate Taxes Corporate and Personal Taxes Cost of Financial Distress The Pecking Order of Financing Choices Financing and Valuation The After-Tax WACC Valuing Businesses Using WACC in Practice Adjusted PV Debt Financing Credit risk and the Value of Corporate Debt Yields on Corporate Debt The Option to Default Bond Rating and the Probability of Default Predicting the Probability of Default Value at Risk The Many Different Kinds of Debt Domestic Bonds, International Bonds and Eurobonds The Bond Contract Security and Seniority Repayment Provisions Debt Covenants Convertible Bonds and Warrants Private Placement and Project Finance Innovation in the Bond Markets Financial Planning Links between Short-Term and Long-Term Financing Decisions Tracing Changes in Cash Cash Budgeting The Short-Term Financing Plan Long-term Financial Planning INDIVIDUAL CASE STUDY OF LISTED COMPANY P a g e

23 Bibliographie References Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

24 DIGITAL BUSINESS DATA AND ITS VALUE Code du cours Course Code MSC.DBUM2.STELE.0001 Crédits Credits 0 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name Data and its value Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Digital Business Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Anglais English Digital fluency Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Veronique MESGUICH If other Value of data in business, and the implication of data n terms of of digital transformation. the different kinds of data, their formats and their value. how people in companies create, manage, search, analyze, share, and store data. the impact of big data on decision making, marketing, innovation, intellectual property. the technical and organizational issues P a g e

25 Résultats d apprentissage Intended Learning Outcomes and Skills A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific). Measure the value of data and information for business. Control the process for producing, storing, searching, and managing data. Discover new technologies in data analysis. Leading companies through digital transformation Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.2 : To select the best course of action to follow in order to behave as responsible managers : 10;#LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO3.1 : To produce clear, well organized verbal presentations : 21;#LG3 : Graduates should be able to communicate in an international environment LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : 23;#LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : 25;#LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : 25;#LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 0 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation;Rapport écrit Dissertation - Report Dissertation Contrôle continu 100 % Continuous Assessment préciser nature Explain type Nb midterms : 0 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures 1.Producing and managing data Overview of data management in companies : definitions and best pratices Documents and data lifecycle Typologies and formats of data Metadata Digitization and data acquisition Open data, big data : the new deal P a g e

26 2.Searching and collecting data Enterprise search engines and systems Automated colleting of documents and data Enterprise information portals and CMS (content management systems) Searching for informal information 3.Sharing, communicating and storing data Data sharing and reuse Storing, archiving, records management Cloud storage and data security Knowledge management and social collaboration in enterprise Impact of data on decision making, marketing, innovation, intellectual property Predictive analysis and data mining solutions Dashboards and data visualization Automated methods for information analysis Intellectual property of data : legal issues Data and digital transformation in companies Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules Digital business and innovation Code du cours Course Code MSC.DBUM2.STCOR.0001 Crédits Credits 4 Charge de travail Student workload Programme Program Face à Face Contact hours Nom du cours Course name Digital business and innovation Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Digital Business P a g e

27 Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis No requirements Prerequisite Responsable du cours Course leader BABUTSIDZE Zakaria Belo Horizonte Lille Nom des intervenants par Paris Sophia Instructor(s) names by Suzhou Raleigh Other Descriptif du cours Course description Advance of the information technologies and consequent digitalization of the many aspects of economic life has game-changing consequences for modern-day busnesses. This is particularly obvious in terms of innovation where vast amount of data is becoming available to firms that can intelligently exploit and design better products and processes. At the same time digitalization reduces the costs of prototyping and personalization that makes industry more open to newcomers dramatically increases rate of innovation. The course discusses challenges and opportunities introduced by digitalization on the examples of successful as well as unsuccessful business practices from wide range of industries. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives innovation; digitalization A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Be aware of main advantages and challenges that digitalization of the economy presents to firms. Aptitudes cognitives Cognitive skills Be proficient in analytical thinking. Attitudes Key transferable skills Critically analyze firms' business strategies with respect to the systemic changes related to the digitalization of the economy. Ethical and social understanding Be aware of ethical implications of digitalization. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % P a g e

28 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 40 % Rapport écrit Dissertation - Report Dissertation 40 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures The course will cover five main topics: 1. Changing essence of innovation 2. Implications for competition 3. Big data: extracting information for planning innovation 4. Product ecosystems 5. Industry studies: technology products, television, publishing, advertising etc. Students will have to hold a group presentation as well as write a short (5 page max) individual term paper. The course will conclude with a written examination. "Wired for Innovation" by Erik Brynjolfsson and Adan Saunders "Dogfight: How Apple and Google went to war and started a revolution" by Fred Vogeistein "Information rules" by Carl Shapiro and Hal Varian "The longer long tail" by Chris Anderson Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

29 Digital marketing Code du cours Course Code MSC.DBUM2.MKCOR.0001 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name Digital marketing Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Digital Business Départements Department Dept. Marketing Module - Type de cours Course type core Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis Basic understanding of the fundamental principles of marketing Prerequisite Responsable du cours Course leader KEUP Mady Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Belo Horizonte Lille Paris Sophia Suzhou Raleigh Mady KEUP Other The course aims to give students an overview of design and functionality requirements driving corporate or organisation websites and to illustrate the use of the internet for information, promotion, distribution, engagement and sales purposes. Particular attention will be paid to the social and mobile web and social media marketing strategies. P a g e

30 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the basics for marketing on the web such as online user segmentation, website optimisation and Search Engine Optimisation. Aptitudes cognitives Cognitive skills Ability to identify how the corporateorganisation digital marketing can act as a shop window to the brand Attitudes Key transferable skills Aptitude to review current web-specific advertising techniques and the growing importance of mobile marketing. Ethical and social understanding Discover how the philosophy of engagement and community drives contemporary marketing. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu 50 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 100 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Place of digital marketing in overall marketing strategy of organisations and companies The Internet information, promotion, distribution, big data Creating the site- Design, optimisation, user experiences, shop window on the brand, security P a g e

31 Bibliographie References Site(s) web Web sites Driving traffic to the site- search engine optimisation and marketing, advertising, PR, affiliate marketing The social web applications and philosophy Social media marketing The philosophy and practice of crowdsourcing and participative marketing The importance of mobile marketing Measurement tools Howe, J. (2009), Crowdsourcing, Three Rivers Press Qualman, E. (2011), Socialnomics, John Wiley & Sons Skeldon, P. (2011), M Commerce, Crimson Publishing Sterne, J; (2010), Social Media Metrics, John Wiley & Sons Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INFORMATION SYSTEMS AND ORGANISATION Code du cours Course Code MSC.DBUM2.PMELE.0001 Crédits Credits 0 Charge de travail Student workload Programme Program Départements Face à Face Contact hours Nom du cours Course name Information systems and Organisation Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Digital Business Dept. Management of projects, Information Systems and Supply Chains

32 Department Module - Type de cours Course type elective Course open to students in exchange ---- Langue d'enseignement Anglais English Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description If other Students need to have a basic knowledge of the main concepts of Organization design. Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other MOLA Lapo The course aim at introducing student to the main challenges and issues related to the alignment between Information Technology and Organization Design (structure, processes and roles). Foundations of intra- and inter-organizational systems are covered (ERP, Datawarehouse, e-commerce platforms) along with their organizational impacts. Managerial, leadership, governance and ethical issues in management of information systems are examined. Design, development, implementation, and change management issues are addressed through a applied course case studies and group works undertaken by student teams. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Identify the implication of the evolution of Information and Communication Technologies on business models Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Behave in a dynamic environment as manager understanding the real implication of ICT on business Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO4.2 : To apply theories and key concepts in the field of the management of P a g e

33 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 70 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 30 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 60 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 40 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Devoirs Assignments Grossman, R. L., & Siegel, K. P. (2014). Organizational Models for Big Data and Analytics. Journal of Organization Design, 3(1), Rossignoli, C., Ricciardi, F., Mola, L., & Zardini, A. (2014). INTERORGANIZATIONAL NETWORKS OF E-INTERMEDIARIES: AN EXPLORATORY STUDY. Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

34 IT BUSINESS STRATEGY Code du cours Course Code MSC.DBUM2.PMELE.0002 Crédits Credits 0 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name IT Business strategy Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Digital Business Départements Department Dept. Management of projects, Information Systems and Supply Chains Module - Type de cours Course type elective Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Anglais English ---- If other Basic Information Systems knowledge, basic Business Strategy knowledge Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Sabrina Roszak Understand how IT can become a business key success factor if aligned with company global strategy. Information technology Information Systems Business Strategy Alignment process & measurement Strategic «fit» Organizational Control P a g e

35 Résultats d apprentissage Intended Learning Outcomes and Skills A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the complex relationship between IT and organizations and how to take advantage of IT thanks to alignment with Business Strategy: Ø Costs reduction Ø Processes standardization Ø Productivity enhancement Ø Workflow and communication improvement,...etc Aptitudes cognitives Cognitive skills Learn methodologies and tools to analyze actual IS achievement and design future ideal IS to support business core processes and value creation. Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 75 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Etude de cas - Case study, Autre - Others Contrôle continu Continuous Assessment 25 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 25 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 75 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - Devoirs Assignments Session 1: Information technology: an organizational artefact This session focuses on defining and demonstrating the complex links between organization and technology P a g e

36 Bibliographie References Session 2: The alignment process: a plug and play tool kit for IT strategic alignment Basically, this session focuses on main steps for IT-business alignment ( business overview - actualfuture state, corporate strategy declinaison, IT capabilities definition,it strategic plan building) and on presenting concept of IT architecture. Session 3: The alignment measurement This session is dedicated on presenting BSC tool, some famous frameworks such as Luftman or Venkatraman models and some IS best practices ( ITIL,COBIT,...) Session 4: Information technology challenges for strategic fit This session studies actual IT trends, insisting on potential benefits but also main challenges managing technology innovation (big data, IT business case = cost reduction vs agility enabler,governancecompliancesecurity,space & time contraction with mobility and real time,...) Session 5 : Information technology and organizational control This session explores links between control and information systems. Kenneth C. Laudon and Jane Price Laudon, "Management Information Systems, Managing the Digital Firm,11th edition", 2010, Pearson Education Inc. Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

37 DIGITAL MARKETING PRACTICE OF PROJECT MANAGEMENT WITH MS PROJECT Code du cours Course Code MSC.WMIM2.PMCOR.0037 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Nom du cours Course name PRACTICE OF PROJECT MANAGEMENT WITH MS PROJECT Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Digital Marketing Dept. Management of projects, Information Systems and Supply Chains Anglais English No Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other PROJECT MANAGEMENT & CONSULTING core Sophia Exchange students not allowed HIRZMANN Corinne If other The Project Management track is dedicated to deliver practical and theoretical PM fundamentals. This specific course completes the course Project Management Fundamentals and illustrates the planning aspects with the use of MS project Main functions of the tools are explained, analysed and experimented Case studies to practice and develop a plan Illustrations of the key concepts of the PM fundamentals in a practical environment. This course is a by doing course. P a g e

38 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand and createa Plan for a project and the key concepts of the plans like WBS, Gantt char, critical path, Baseline, earned value analysis... Aptitudes cognitives Cognitive skills Behave in a project management environment as member or project manager and contribute to the success of a project. Attitudes Key transferable skills Made a coherent, stuctured and professional MS project plan. Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Etudes de cas Case studies Case Study "The House": the students will built a house discovering toghether all the main functions of MS Project. Then the teachers will assist the students while building alone the house, and programming an event. Lectures obligatoires Required readings : PMBOK 5th Edition (edited by PMI) English version. Electronic PDF version free of charge for PMI members. Paper copy can be ordered on Amazon.com Lectures Recommandées Recommanded readings : Site(s) web Web sites P a g e

39 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en Nombre TD (Distance heures) Number of, etc ) Tutorial class Tutorial (en heures) duration (in classes Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules ENTREPRENEURSHIP AND INNOVATION CREATING SOCIAL CHANGE USING THE POWER OF ENTREPRENEURSHIP Code du cours Course Code MSC.EISM2.STELE.0009 Crédits Credits 2 Charge de travail Student workload Nom du cours Course name CREATING SOCIAL CHANGE USING THE POWER OF ENTREPRENEURSHIP Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia Course open to students in exchange ---- Langue d'enseignement Teaching language Anglais English If other Pré-Requis NONE Prerequisite Responsable du cours Course leader SEMPELS Christophe Belo Horizonte

40 Nom des intervenants par Instructor(s) names by Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Crises after crises, our model is showing its limits. NGOs and civil society have been struggling for decades to bring alternative solutions, but none has succeeded so far to make change happen. Entrepreneurship is the starting point for innovation. The challenge is to bridge the gap between practical, business-oriented skills, and the need to foster societal change at a large scale. The course will give the student a critical perspective on societal challenges what "sustainability" is meant to be, not only in terms of ecological, social or economical issues, but also in terms of self-fulfillment. It will then present a wide range of innovative solutions from an insider perspective, and provide frameworks for new approaches to entrepreneurship. Examples of topics that will be covered in depth: collective intelligence, collaborative models, Web 2, incubation of projects, the rise of collaborative consumption, bottom-up innovation, contributive and open-source approach, etc. Central to the course is 1) the constant interaction between theory and practice, following the "do it, fix it" approach and 2) the "open source" model applied to the development of common goods and 3) the hybridization between on-line and off-line solutions A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) The course will provide students with the opportunity to reflect on their own motivation and skills in terms of entrepreneurship and innovation, and will help them develop a balanced approach to personal, business and societal impact. Aptitudes cognitives Cognitive skills Become familiar in a practical way with key solutions such as open source, both on-line and off-line, collaborative consumption, Web 2 successful ventures, collective intelligence, transition territories understand what societal innovation is and how it works, at the crossroads between businesses, NGOs, research, technology, territorial development, social workers, culture, etc Attitudes Key transferable skills Explore new approaches to entrepreneurship and business incubation, focusing on the development of common goods Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as P a g e

41 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz, Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities Projet Project-based Social change: what is it all about? Why do we have to change? What do we have to change? How could we change? New paradigms: collective intelligence, collaborative models, common goods development, open source and the free movement, the role of entrepreneurs, passeurs, professional-amateurs and cultural creatives Experiment incubate be actor Collaborate rely on collective intelligence Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

42 DISRUPTIVE INNOVATION AND THE POWER OF LEAD USERS Code du cours Course Code MSC.EISM2.ISELE.0033 Crédits Credits 2 Charge de travail Student workload Nom du cours Course name DISRUPTIVE INNOVATION AND THE POWER OF LEAD USERS Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia Course open to students in exchange ---- Langue d'enseignement Teaching language Anglais English If other Pré-Requis none Prerequisite Responsable du cours Course leader CHEREAU, Philippe Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Belo Horizonte Lille Paris Sophia Suzhou Raleigh Isabelle FENEYROL Other This course is an applied marketing course, designed to focus on the specific issues and challenges of disruptive innovation. Course objectives are to have students understand the issues and challenges involved in the marketing of disruptive innovation and the key role of lead-users and their contribution to the successful marketing of innovation. P a g e

43 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) get a clear understanding of the: -new dominant logic for marketing, - customers-as-innovators approach based on lead-users process Aptitudes cognitives Cognitive skills be aware of the importance of an user-centered approach in disruptive innovation development process Attitudes Key transferable skills get a strong usage orientated mindset Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 70 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu Continuous Assessment 30 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 100 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities Projet Project-based S1 - Traditional marketing limits and the new dominant logic S2 - Leads-users and the customers as innovators approach Lead users definition Customers as innovators approach Emerging trends identification phase S4S5 - The customers as innovators approach Lead-users identification phase S6 The customers as innovators approach Concept design phase Lectures obligatoires Required readings : Von Hippel Eric (2005) : Democratizing innovation Cambridge MA MIT Press 2005 Lectures Recommandées Recommanded readings : Jacques Bughin, Michael Chui, and Brad Johnson (2008): The next step in open innovation The Mc Kinsey Quarterly P a g e

44 CK Prahalad, V Ramaswamy (2003): The new frontier of experience innovation, MIT Sloan Manage Site(s) web Web sites Von Hippel Eric (2005) : Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules ECO-SYSTEM OF INNOVATION Code du cours Course Code MSC.EISM2.STCOR.0003 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ECO-SYSTEM OF INNOVATION Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Anglais English If other

45 Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description None Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other BERNASCONI Michel Innovation is like an iceberg and a tropical forest. It is like an iceberg because what you see above the surface is just a small part of the content. It is like a tropical forest because, like a biological ecosystem, variety of elements is necessary for life to develop. The course is organized to discover what is under the surface of innovation and the multiplicity of actors necessary to develop rich innovation environments The seminar will be an opportunity for the participants to discover practically the resources, and the support that a territory is able to provide for the innovative start-ups. The seminar is designed to discover the Sophia Antipolis Ecosystem of innovation. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Innovation, Ecosystem of Innovation, Strart-up A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Analye and understand the main characteristics of local systems of innovation Identify and define the adavantages of a territory for a new venture Aptitudes cognitives Cognitive skills. Develop a systemic and effectual approach of business Attitudes Key transferable skills Develop an entrepreneurial attitude Ethical and social understanding Discover the positive role of entrepreneurs to create wealth Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 70 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation P a g e

46 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Contrôle continu 30 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 100 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based Session 1: Innovation as an ecosytem. General presentation of the importance of expanding the scope to understand how innovation happens. Session 2 : National Systems of Innovation (NSI). Presentation of the French national of Innovation and insights of the US and Chinese ones. testimonial of BPI. Session 3 : The local system of Innovation (LSI). Presentation of Sophia Antipolis and comparison with other locations, including Suzhou. Session 4 Day 3 : Accompaniment of entrepreneurs. Presentaion of the importéance of coaching incubators. Discovery of an incubateur (IPE visit in Sophia Antipolis) Session 5 : Group Work and Peer evaluation Wrap-up, conclusion. Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Bernasconi M, Harris S., and Monsted M., High-Tech Entrepreneurship, Managing innovation variety and uncertainty.london-new York, Routledge.(2006) Chesbrough Henry (2006) Open Innovation, the New Imperative for Creating and Profiting from Technology, Harvard Business School Press. Chong-Moon L, Miller W.F., Gong Hancock M., Rowen H. S.,, (2000) The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship, Stanford Business Books. European Commission (2003). Entrepreneurial innovation in Europe. A review of 11 studies of innovation policy and practice in today s Europe, European Communities. Isaak R. (2008). "From collective to Silicon Valley replication: The limits to synergistic entrepreneurship in Sophia Antipolis." Research in International Business and Finance(doi: j.ribaf ). Rantanen K. Bernasconi M. (2009). "International Comparison of Entrepreneurial Sub- Cultures within Cultures: Effect of Territory on Entrepreneurial Strategies for Fundraising." International Journal of Business 14(4) Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

47 Suzhou ETHICS, GOVERNANCE AND ENTREPRENEURSHIP Code du cours Course Code MSC.EISM2.STELE.0054 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English Nom du cours Course name Ethics, governance and entrepreneurship Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Entrepreneurship and Innovation Dept. Stratégy, Entrepreneurship and Economics M2-MSC elective Sophia, Suzhou Exchange students allowed If other Fundamental undergraduate level management, marketing and financial knowledge. Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other BARRAQUIER Anne Descriptif du cours Entrepreneurial ventures are distinct from established businesses in many respects. Their structure is strongly dependent upon the entrepreneurs, from one person to a few people. Social pressure, desire to succeed, isolation, lack of guidance and other factors can lead the entrepreneur to make unethical decisions or engage in deviant behaviour (corruption, P a g e

48 Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives abuse, fraud, etc.). The course will focus on these issues. It will start with an overview of cross cultural ethical frameworks, to provide students with a sense of ethical dilemmas, and cognitive devices to solve them. Then, we will examine the specific context of entrepreneurial decisions and exposure to unethical behaviour. We will review the risks attached to entrepreneurial ventures and how they can be defused. A good understanding of entrepreneurial ethics is a pre-requisite to introduce issues of ownership and governance. Ownership structure and governance mechanisms are introduced and discussed in class with respect to their ethical, social and sustainable implications. The 'dark side' of entrepreneurship Unethical decisions Corruption Leadership issues of entrepreneurs Risk taking and uncertainty Ownership and governance Employee relations Stakeholder relations... A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) 1. Eliminatedecrease ethical and social issues risks connected to entrepreneurial contexts and positions. 2. Make ethical decisions and safeguard your business. 3. Select ownership structures appropriately. 4. Measure governance related critical issues. Aptitudes cognitives Cognitive skills Identifying ethical situations, ethical issues. Apply ethical standards to a given situation. Understand ownership implications, and recognize governance related problems and opportunities. Attitudes Key transferable skills Increase of authentic and ethical leadership Ethical and social understanding The course is a business ethics course. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : P a g e

49 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 30 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation Contrôle continu Continuous Assessment 70 % préciser nature Explain type QCM - Quizz 20 % Etude de cas - Case study 30 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 30 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Devoirs Assignments I Business ethics: Ethical standards, ethical analysis - II Entrepreneurial behaviour: the entrepreneur, dispositional and situational factors of unethical deviance - III Unethical practices in SMEs: abuse, fraud, corruption, deception - IV Governance issues for entrepreneurs: ownership control, structures, and governance mechanisms. Main source: journal articles (provided as course starts) -- Other: Stout, L. A. (2012). The shareholder value myth: How putting shareholders first harms investors, corporations, and the public. Berrett-Koehler Publishers. Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

50 FINANCE FOR NEW VENTURE MANAGEMENT Code du cours Course Code MSC.EISM2.FIELE.0123 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name FINANCE FOR NEW VENTURE MANAGEMENT Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Accounting and Finance Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader CHEREAU, Philippe Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other The course is dedicated to transfer the essentials of finance and accounting tools for the effective launching and management of the operations of a new venture. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Use accounting and finance data to manage and monitor the operations of a new venture Aptitudes cognitives Cognitive skills Understand the financial implications of operations related to the launching and the development of a new venture Attitudes Key transferable skills Use financial and accounting tools to assess the proper implementation of a strategy and the related business model Ethical and social understanding P a g e

51 Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Etudes de cas Case studies - Personal guided study The course wil start with a general review of the degree of knowledge and understanding of the participants in terms of corporate finance, this with a focus on financial statements and ratios and the concepts that apply to the the financial launch (funding and riskmanagement) of a new venture. We will then focus on real-life examples of successes and failures and will start very interactive discussions. We will put the participants in real-life, concrete situations in which they will have to apply the various concepts taught and, even more important, their creativity. Lectures obligatoires Required readings : Vernimmen Corportate finance, 3rd Edition Lectures Recommandées Recommanded readings : Will be communicated during the tutorials. Will be communicated during the tutorials. Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

52 IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES Code du cours Course Code MSC.EISM2.STCOR.0002 Crédits Credits 2 Charge de travail Student workload Nom du cours Course name IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange ---- Langue d'enseignement Teaching language If other Pré-Requis none Prerequisite Responsable du cours Course leader CIRILLO Bruno Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other What do business opportunities look like? How do firms discover and exploit these opportunities to create value and sustain competitive advantage? Entrepreneurship is the art of recognition and exploitation of opportunities. Entrepreneurship is valuable within existing organizations as well as in the establishment of new ventures. Discovering business opportunities requires that individuals not only possess knowledge, but that they also have the cognitive abilities that allow them to value and exploit that knowledge within teams. The course aims at providing students with the cognitive process to identify and leverage business opportunities within organizations. P a g e

53 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the external (environment) and internal processes (cognition) that shape entrepreneurial behavior and enable individuals to identify and effectively exploit opportunities and the factors explaining why some people and not others exploit opportunities Aptitudes cognitives Cognitive skills Characterize business opportunities and design the cognitive process to value and exploit them. Attitudes Key transferable skills Know how to develop the individual skills supporting entrepreneurial activity, as well as the practices with the external environment that may leverage those skills. Ethical and social understanding Implement the methods and practices to identify and leverage business opportunities that create meaning Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu 50 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 50 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 50 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Projet Project-based - Etudes de cas Case studies - Personal guided study P a g e

54 Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Antipolis Sophia Antipolis Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INNOVATING IN A MULTICULTURAL ENVIRONMENT Code du cours Course Code MSC.EISM2.HRCOR.0065 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name INNOVATING IN A MULTICULTURAL ENVIRONMENT Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Management, Leadership & Organization Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students not allowed

55 Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description None Belo Horizonte Lille Paris Sophia Suzhou Raleigh MIDDELMANN Anke If other Anke MIDDELMANN-BEAL - Marie-Anne BERNASCONI Other In terms of the cultural diversity that accompanies globalisation, it is essential to understand, acknowledge and appreciate the individual and group characteristics of individuals from different cultural backgrounds to enhance our abilities to operate successfully at international levels. This course provides an understanding of how different cultural mindsets impact individuals' attitudes, ways of working, interacting, etc., how to manage and leverage different perspectives in innovation. Cocreation tools and methods will enhance creativity and abilities within your teams and provide insight on how to extract value from stakeholders. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du Notions of culture and cultural values The realities of cross-cultural interactions & the importance of knowing one's own cultural profile Working together and applying Co-Creation to find synergistic solutions A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - Have an understanding of the impact of diversity and different influences in the workplace - Be able to acknowledge the diversity of individuals' strengths in organising and conducting work - Have a clear understanding of the differences in management styles - Understand the role of leadership in an international and diverse context - Use cocreation methods to launch projects and make decisions Aptitudes cognitives Cognitive skills - Apply concepts of relevant research and intercultural theory to hands-on workplace situations - Critically analyse case studies from a variety of angles - Develop an ability to think ""out of the box Attitudes Key transferable skills - Apply critical thinking skills - Display effective project management organisational skills - Develop culturally mindful management skills - Leverage difference to enhance new solutions Ethical and social understanding - Develop mindfulness and respect for diverse viewpoints, atttiudes and approaches - Develop objective analysis & diverse perspectives - Include stakeholders' perspectives and analyze externalities Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) P a g e

56 programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 100 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - The impact of cultural diversity on all aspects of working, motivation, decision-making - Working in diverse teams: Benefits and challenges of combining diverging preferences and world views - Achieving innovative results: applying synergistic managerial qualities - Creating synergistic and co-creative innovative solutions - Introduction to co-creation tools - The power of co-creation to start a projet or ameliorate existing ones Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

57 NEW BUSINESS MODELS FOR SUSTAINABLE GROWTH (SOPHIA) Code du cours Course Code MSC.EISM2.STCOR.0004 Crédits Credits 2 Charge de travail Student workload Nom du cours Course name NEW BUSINESS MODELS FOR SUSTAINABLE GROWTH (SOPHIA) Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Sophia Course open to students in exchange ---- Langue d'enseignement Teaching language Anglais English If other Pré-Requis NONE Prerequisite Responsable du cours Course leader SEMPELS Christophe Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other How could a company manage its growth when it needs to sell more within saturated markets? How can it articulate financial performance with environmental and social benefits to generate a sustainable development. How can we concilate financial performance with well-being at work? All these questions and many others will be explored within this course. It aims to explore innovative business models that could conciliate the triple bottom line - people, planet and profit - by decoupling the generation of wealth from the use of resources and energy or that could contribute to solve big social issues. Thémes Topics Sustainability, business model innovation, immaterial resource, new dynamic of performance P a g e

58 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Be able to grasp key sustainable development challenges and the most appropriate ways to manage them, more specifically in relation with business model innovation and redefinition of the value proposition. Aptitudes cognitives Cognitive skills Understand the three pillars of sustainable development and the way they impact the business model of companies Attitudes Key transferable skills Be able to analyze and to understand the impact of sustainable development on the strategy of a company, on its business model and its value proposition Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities Projet Project-based The course will explore the following elements: What is a business model and why classical business model fails to generate sustainable development (meaning positive synergies between financial, environmental and social welfare)? What is sustainable development and how does it impact the strategy of companies How to design innovative and sustainable business model? Shifting the dynamic of performance from material to immaterial resources P a g e

59 Provinding integrated solutions rather than pure products, services or associated solutions Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules OPEN INNOVATION Code du cours Course Code MSC.EISM2.ISELE.0002 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name OPEN INNOVATION Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Entrepreneurship and Innovation Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia

60 Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Anglais English None Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Exchange students allowed KAMINSKA Renata If other The objective of this course is to analyze the emergence of Open Innovation paradigm and its relevance for entrepreneurs. First, we will define what Open Innovation is in relation to what some now call Closed Innovation. Second, through the lenses of potential entrepreneurs, we will analyze how different organizations espouse the principles of Open Innovation. Finally, we will evaluate the opportunities created by the platform-based network-centric innovation in the global economy. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Innovation models Networks Platforms Ecosystem risks A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the difference between Closed and Open Innovation (context, principles, etc.); analyse internal and external implications of the paradigm shift; understand the different ways in which the different organizations engage in Open Innovation (both in high and low tech environments). Aptitudes cognitives Cognitive skills Evaluation of the entrepreneurial opportunities created by the emerging paradigm of Open Innovation. Attitudes Key transferable skills Collaboration in a group in order to develop an entrepreneurial project based on Open Innovation principles. Ethical and social understanding Creating an inclusive environment while working on a project with diverse students. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 100 % Final examination P a g e

61 Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 100 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures 1. Innovation models in a Closed Innovation paradigm 2. Emergence of Open Innovation paradigm 3. Cognitive diversity, wisdom of crowds and networks 4. Platforms and ecosystem risks 5. Value generation and appropriation Surowiecki J. (2005), The Wisdom of Crowds: Why the Many Are Smarter Than the Few. Abacus On cognitive diversity: Page S. (2008), The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies. Princeton University Press. Chesbrough H.W. (2003), The era of open innovation, MIT Sloan Management Review, Spring. Hargadon A. & Sutton R.I. (2000), Building an innovation factory, Harvard Business Review, May-June, Von Hippel E. (2005), Democratizing Innovation. MIT Press: Cambridge: MA Baldwin C. & von Hippel E. (2011), Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation, Organization Science, 22(6), Henkel J. & Baldwin C. Y. (2010), Modularity for Value Appropriation How to Draw the Boundaries of Intellectual Property, Working Paper - Harvard Business School, Huston L. & Sakkab N. (2006), Connect and develop: inside Procter & Gamble's new model for innovation, Harvard Business Review, March, Johnson, S. (2010), Where good ideas come from, London, Penguin. Nielsen M. (2012), Reinventing discovery, Princeton: NJ: Princeton University Press. Chesbrough H.W. (2006). Open Business Models: How to Thrive in the New Innovation Landscape, Harvard University School Press. Page, S. E. (2007). Making the Difference: Applying a Logic of Diversity. Academy of Management Perspectives, 21(4), Anderson, C. (2004). The Long Tail. Wired, Anderson, C. (2012). Makers: The New Industrial Revolution. Random House, London. Adner, R. (2012). The wide lens: What successful innovators see that others miss. London: Penguin Books. Cusumano, M "The evolution of platform thinking." Communications of the ACM 53(1): Eisenmann, T., J. Parker and M.W. Van Alstyne "Strategies for two-sided markets." Harvard Business Review. P a g e

62 Site(s) web Web sites GE view on additive manufacturing and open innovation 3D printers and disruptive innovation Blomberg report 3d-printer.html Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Antipolis Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules FINANCIAL MARKETS AND INVESTMENTS (Number of places limited to 4 per course-selection based on CVs to send to JONES Tracy [email protected] ) ADVANCED VBA Code du cours Course Code MSC.FMIM2.FICOR.0138 Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ADVANCED VBA Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total P a g e

63 Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Anglais English VBA class Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other The Same as VBA class but a step further. Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Sophia Exchange students not allowed AMYUNI Tarek Nicolas STCHERBATCHEFF Nicolas STCHERBATCHEFF If other A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) To confortable with VBA use. Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 0 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu 0 % P a g e

64 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Sama as VBA Class. Nb midterms : 0 Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

65 COUNTRY RISK Code du cours Course Code MSC.FMIM2.FICOR.0037 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Face à Face Contact hours Anglais English Nothing specific Nom du cours Course name COUNTRY RISK Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Belo Horizonte Lille Paris Sophia Suzhou Raleigh Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Sophia ---- BOUCHET Michel-Henry Isabelle Guibert Michel Henry BOUCHET If other Other Offers a comprehensive discussion of the specific mechanisms that apply to country and international financial risk assessment. - Discusses various techniques associated with global investment strategy. - Presents and analyses the various sources of country risk. - Provides an in depth coverage of information sources and country risk service providers. - Gives some focus on international financial risk - Includes practical examples and case studies. Thémes Topics In Paris, a specific focus in done oninternational financial risk : rates, row materials, credits, politics, counterparts, inflation, payment guarantees, bank guarantees, private and public insurance, public and private project financement... Emerging countries specificities... P a g e

66 Résultats d apprentissage Intended Learning Outcomes and Skills A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Country Risk Assessment: A Guide to Global Investment Strategy by Michel Henry Bouchet, Ephraim Clark, Bertrand Groslambert Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Durée TD (en Autres Nombre TD heures) (Distance Number of Tutorial class, etc ) Tutorial classes duration (in (en heures) Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day P a g e

67 duration (in Other (in tutorial class, different schedules DERIVATIVES Code du cours Course Code MSC.FMIM2.FICOR.0035 Crédits Credits 4 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English Pre-schooling Nom du cours Course name DERIVATIVES Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Raleigh, Sophia Exchange students not allowed AMYUNI Tarek Jérôme MATHIS Tarek Amyuni If other P a g e

68 Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills This course is an introduction to derivative security markets. The goal of the course is to develop a core set of principles that will help us make sense of the diverse ways derivatives are used in practice. These principles are developed through a series of real-world examples with an emphasis on simultaneously developing intuition and familiarity with a broad spectrum of markets and institutions. The valuation and use (e.g., hedging and speculation) of forwards, futures, swaps, and options will be a focal point of the course. Core concepts covered include valuation of forwards and futures, binomial pricing of options, the Black-Scholes option pricing formula, dynamic delta-hedging, and swap pricing. At the end of the course, we expect the student to be able to understand the concept of derivatives and know how to use the instruments as a part of their practical work. -Introduction -futures and hedging -forwards and futures -option markets -property of options -Black & scholes Models -Binomial trees -Monte carlo option pricing -Option trading strategies -Greek letters All courses with Bloomberg Terminals Assignments A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Some basics about Interest and Yield (Risk-free interest ratelondon Interbank Offered Rate Continuous Compounding Yield curve Yield spread Mortgage yield Z-spread Yield spread premium Option-adjusted spread The Players : Hedger Speculator Arbitrageur Contrarian Investor About valuation :Valuation of options Black-Scholes Put call parity In the money Option time value Intrinsic value Finite difference methods for option pricing Variance gamma process Heath-Jarrow-Morton framework Heston model Monte Carlo methods for option pricing Fuzzy Pay-Off Method for Real Option Valuation About Volatility and Risk Measurement: Volatility Volatility smile Implied volatility Net volatility Value at risk Greeks Convenience yield Monte Carlo method Local volatility Stochastic volatility SABR Volatility Model About Forwards and Futures: Forward market Forward price Forward rate Contango Normal backwardation Single-stock futures Financial future Currency future About Options: Callable bull bear contract Contingent value rights. Bond option Warrant Option screener Reverse convertible securities Option style (Asian option) About Embedded Options: Callable bond Puttable bond Exchangeable bond Convertible bond About Arbitration: Volatility arbitrage Options arbitrage About Derivatives Markets: Futures exchange Margin Open Interest Spread trade Bid-offer spread Over-the-counter Commodity market Correlation trading About Credit Derivatives: Credit risk Credit derivative Credit default swap Credit linked P a g e

69 note Collateralized debt obligation Collateralized loan obligation Single-tranche CDO Total return swap Constant maturity credit default swap Collateralized mortgage obligation Asset-backed security Mortgage-backed security Aptitudes cognitives Cognitive skills Attitudes Key transferable skills LO5.1 : To analyze and apply advanced concepts in a specialized discipline Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 60 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 40 % préciser nature Explain type QCM - Quizz 30 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 10 % Examen intermédiaires - Mid-term examination 60 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures -Introduction -futures and hedging -forwards and futures -option markets -property of options -Black & scholes Models -Binomial trees -Monte carlo option pricing -Option trading strategies -Greek letters All courses with Bloomberg Terminals Assignments Options, Futures and Other Derivatives. John Hull. Bibliographie References P a g e

70 Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules EQUITY VALUATION & FINANCIAL ANALYSIS Code du cours Course Code MSC.FMIM2.FICOR.0131 Crédits Credits 4 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Face à Face Contact hours Anglais English Pre-schooling Nom du cours Course name EQUITY VALUATION & FINANCIAL ANALYSIS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Raleigh, Sophia Exchange students not allowed GROSLAMBERT Bertrand If other

71 Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Marie-Pascale Peltre Bertrand GROSLAMBERT All technics of valuation, financial Analysis (IFRS and US GAP norms). A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Lending theory with practice, and detail the contemporary techniques used to determine the intrinsic value of an equity security, and show you how to successfully apply these techniques in both foreign and domestic markets. Is integrated finance and accounting concepts (IFRS and US GAP) into the discussionproviding the evenness of subject matter treatment, consistency of notation, and continuity of topic coverage that is so critical to the process. Addresses essential issues in this arena, including the equity valuation process, discounted dividend valuation, free cash flow valuation, and residual income valuation Distills the knowledge, skills, and abilities you need to succeed in today's fast-paced financial environment Aptitudes cognitives Cognitive skills Attitudes Key transferable skills LO5.1 : To analyze and apply advanced concepts in a specialized discipline LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Nb midterms : 0 Rapport écrit Dissertation - Report Dissertation 0 % Participation - Class participation 0 % P a g e

72 Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Méthodes d enseignement Teaching Methods Plan de cours Course Plan Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Equity Asset Valuation. CFA Institute. Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules FINANCIAL ECONOMETRICS Code du cours Course Code MSC.FMIM2.FICOR.0131 Crédits Credits 2 Charge de travail Student workload Programme Face à Face Contact hours Nom du cours Course name FINANCIAL ECONOMETRICS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Financial Markets and Investments

73 Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Anglais English Pre-Schooling Belo Horizonte Lille Paris Sophia Suzhou Raleigh Dept. Accounting and Finance FMI COMMON CORE core Paris, Raleigh, Sophia Exchange students not allowed COUSIN Jean-Gabriel Juliana CAICEIDO If other Other Discussion of the most common empirical approaches in finance prepares students for using econometrics in practice. R software is used. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - What is econometrics? What is a regression model? - Properties of the OLS estimator, statistical inference... - Application to CPAM model and multifactoriel models in order to assess assets portfolio performances (alpha calculation and interpretation). Introduction to market efficiency fundations. - Time series modelling and forecasting (ARMA). Application to the inflation rate. - Modelling volatility and correlation (GARCH). Application to an US index. Comparative implicit volatiliy given by options (VIX) Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? P a g e

74 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Stock et Watson : Introduction to Econometrics. Pearson. Ch Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

75 FIXED INCOME 1 Code du cours Course Code MSC.FMIM2.FICOR.0142 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Face à Face Contact hours Anglais English Pre-Schooling Nom du cours Course name FIXED INCOME 1 Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Belo Horizonte Lille Paris Sophia Suzhou Raleigh Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Raleigh, Sophia Exchange students not allowed Tarek Amyuni Tarek Amyuni AMYUNI Tarek If other Other Knowing theories and formulas to help you better analyze, value, and manage fixed income instruments and their derivatives in today s evolving marketplace. This thoroughly revised eighth edition includes detailed discussions of: A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Types, features, and uses of fixed income securities Active and structured portfolio management strategies Basics of fixed income analytics, from bond pricing to price volatility measures Risks and risk control strategies Portfolio management applications of interest rates and credit derivatives Asset-backed securities, collateralized debt obligations, and innovative fixed income applications Convertible securities and their investment application In the bottom line, we will get an overview of global fixed income markets and continues

76 with the fundamentals, namely, arbitrage pricing, interest rates, risk metrics, and term structure models to price contingent claims. Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 30 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 10 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 60 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Session 1 Opening of Class Introduction of speaker Introduction of course programme Description of course objectives Introduction of delegates Introduction to Bond pricing and volatility Time value of money Definition of Duration and convexity Duration and convexity yapplied Bond Pricing Revisited Zero-Coupon Pricing applied Bond Stripping Bootstrapping Term-structure of Interest Rates Part 1 Yield Curve P a g e

77 Bibliographie References Site(s) web Web sites Par Curve Zero Curve Forward Curve Fras Pricing Use of FRAs in hedging, speculating and arbitrage Constructing Yield Curves for Bond Markets Boot-strapping and Zero-Coupon Pricing Problems Applications Credit Curves (I) Sovereign Credit Curves Supranational Credit Curves Credit Curves for Banks and Financial Institutions Corporate Credit Curves Session 2 Introduction Swaps Funding a Bond with Deposits The Swap Mechanism Definitions Types of Swaps Interest Rate versus Currency Swaps Variations on Currency Swaps Uses of Swaps Speculation Hedging Market Making Risk Management The Principal of Swap Pricing and Valuation Pricing a Swap Valuing the Floating Leg Valuing the Fixed Leg Input Factors Session 3 Term-structure of Interest Rates Part 2 Yield to Maturity versus Swap Rates Marking to Market Purist Method Benchmark Method Session 4 Bonds with embedded options Difference between callable and bon callable bonds Issuer and investor s view of callable bonds Pricing of callable bonds using Vasizek Model Fixed Income Mathematics, 4E: Analytical & Statistical Techniques by Frank J. Fabozzi or The Handbook of Fixed Income Securities, Eighth Edition (Anglais) Relié de Frank J. Fabozzi P a g e

78 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INTRODUCTION TO STOCHASTIC CALCULUS Code du cours Course Code MSC.FMIM2.FICOR.0031 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English Nom du cours Course name INTRODUCTION TO STOCHASTIC CALCULUS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Financial Markets and Investments Dept. Accounting and Finance FMI COMMON CORE core Paris, Sophia Exchange students not allowed Introduction to Financial Mathematics class Belo Horizonte Lille Paris Sophia AMYUNI Tarek Jérôme MATHIS Thomas DYONISOPOULOS If other

79 Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Suzhou Raleigh Other Preliminaries from Calculus; Concepts of Probability Theory; Basic Stochastic Processes; Brownian Motion Calculus; Stochastic Differential Equations; Diffusion Processes; Martingales; Calculus for Semimartingales; Pure Jump Processes; Change of Probability Measure; Applications in Finance: Stock and FX Options; Applications in Finance: Bonds, Rates and Options A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures P a g e

80 Introduction to Stochastic Calculus with Applications Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules SQL Programming Description to follow VBA PROGRAMMING Description to follow P a g e

81 INTERNATIONAL BUSINESS COUNTRY RISK Code du cours Course Code MSC.FMIM2.FICORE.0037 Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name COUNTRY RISK Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Business Départements Department Dept. Accounting and Finance Module - Type de cours Course type core Raleigh, Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Strong motivation and class participation Prerequisite Responsable du cours Course leader BOUCHET Michel-Henry Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Sovereign risk is a broad concept that comprises an underlying combination of economics, finance, sociology, and history issues. As the new global economy raises the level of uncertainty and comple international firm s cross-border strategy, country risk analysis has become today an essential comp strategy decisions regarding export, direct investment, partnership and mergers, as well as takeove The seminar aims at providing students with a solid understanding of the concepts, historical persp theoretical debates and methodologies surrounding country risk assessment. Thémes Topics P a g e

82 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) At the end of the seminar, we expect the student to be able to assess country risk situations with re border investment, trade and lending purposes, and identify risks and opportunities, especially in e economies. Aptitudes cognitives Cognitive skills Identify key sources of economic intelligence regarding country risk Attitudes Key transferable skills Good assessment of the most frutiful risk management methods Ethical and social understanding Work in risk deparment of banks, insurance comlpanesi, ECAs, international organisations and MNC Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du progr which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? QCM - Quizz P a g e Non No Evaluation finale (DS) 100 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Nb midt Activités d apprentissage Learning activities Etudes de cas Case studies SESSION 1 Introduction: Course presentation 1.What is risk? What is uncertainty? Where does risk come from? 2.The specificity of sovereign risk and the various types of cross-border risk 3.Globalization and country risk: Why is globalization a turbulent socio-economic process? Suggested Readings: Peter Bernstein: Against the Gods: The Remarkable Story of Risk. From Fermat and Pascal to Key Markowitz: McKinsey: Time to Rethink Offshoring? The McKinsey Quarterly - September SESSION 2 Four approaches to Risk and Globalization: Ulrich Beck: World at Risk. Modernization challenges the institutions and structures of traditiona name of individual freedom and autonomy. What began to emerge in the late 20th century was a r locus of meaning in western societies from a culture where meaning and identity were grounded in traditional institutions and structures to one in which meaning and identity are grounded in the sel agent of meaning. The paradox in late modern society is that risk might in fact be increasing due to

83 science and industrialism rather than being abated by scientific and technological progress. This is t society full of hazards and insecurities induced by modernization itself. Samuel P. Huntington: Political order in changing societies : Contrary to the expectations of mod violence and instability stem from rapid social change and the mobilization of new groups into polit the slow development of political institutions. As societies modernize, they become more complex If the process of social modernization is not matched by a process of political and institutional mod political institutions capable of managing the stress of modernization the result is violence. The pr politics is the lag in the development of political institutions behind social and economic change. B. Mandelbrot & Nassim Taleb: Fractal approach to risk and crisis: Contrary to the mathematical c bell curve assumptions, fractal approach considers that markets keep the memory of past moves, p abrupt imbalances, and act according to such memory. Volatility breeds volatility in lumps and clust sharper and onerous crises. J. Stiglitz, P. Krugman and J. Sachs: Globalization tends to increase instability, make countries more external shocks, reduce growth, and increase poverty, hence socio-political turmoil. Suggested Readings: Ulrich Beck: Samuel P. Huntington: B. Mandelbrot : Mandelbrot s last FT Interview: J. Stiglitz: Homepage : J. Sachs: Globalization and Inequality CLASS 3 Country Risk assessment: Information and Economic intelligence gathering Uncertainty = a by-product of a deficit of information and economic intelligence 1. Key Public information sources: IFIs & Regional development banks National sources, central banks and Paris Club National intelligence agencies 2. Key Private sources: Risk rating agencies (The Big Three, Dagong, Coface & others) Private commercial and investment banks Specialized agencies, think tanks, and NGOs Suggested Readings: IMF 2011: Definition and Measurement of Sovereign Risk IMF World Economic Outlook, Summer D. Strauss-Kahn: Peace and Economic Stability are interconnected CLASS 4 Country Risk : Assessment Methodologies I Political risk analysis: analysis of structural and institutional deficiencies The Prince Model Sources for country s political analysis : Frost & Sullivan, EIU, CIA, Credit Risk International, Transp International, Heritage Foundation, Suggested Readings: CLASS 5 Country Risk : Assessment Methodologies II Ranking and rating approach to country risk: usefulness and pitfalls Country s rating agencies: Moody s, S&Ps, Fitch, DAGONG, Euromoney, Institutional Investor, COF P a g e

84 Bibliographie References Site(s) web Web sites Sources for country political risk ratings: OECD, EIU, World Bank s governance indicators, ICRG, Tra International, Opacity Index, and Heritage Foundation. Suggested Readings: World Bank- Doing Business 2013 Transparency International 2013 Report CLASS 6 Country Risk : Assessment Methodologies III Balance of payments approach and country risk assessment Solvency and liquidity ratios Measuring risk: Risk pricing, bond spreads, and Credit Default Swaps (CMA) Recommended Reading: Case study: Solvencia CLASS 7 CONCLUSION- Country Risk : Assessment and early warning systems Financial crisis: searching for early warning signals Expatriated savings and capital flight as indicators of upcoming crisis? : Global financial crisis and EMCs: contagion and spill-over effects Insurance and Risk cover: Hiscox, MIGA, COFACE, and CDS Suggested Readings: Goldman Sachs: Damocles and Early Warning Indicators Lectures obligatoires Required readings : Recommended readings: Bouchet, Michel Henry., Groslambert, B., and Clark, E., 2005, Country Ris London: Wiley. Bouchet, Michel Henry., Groslambert, B., 2006, Governance & Risk in Emerging Ma Sima Motamen-Samadian, London: Palgrave Lectures Recommandées Recommanded readings : Bouchet, M.H. La Globalisation:PearsonIMF WEO 2014 suggested; Managing Country Risk: A Practit Effective Cross-Border Risk Analysi, Daniel Wagner, Coface.com Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules DOING BUSINESS IN EUROPE - LEGAL ISSUES IN EUROPE Description to follow P a g e

85 DOING BUSINESS IN EUROPE - MULTICULTURAL MANAGEMENT Code du cours Course Code MSC.IBNM2.HRCOR.0045 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Nom du cours Course name DOING BUSINESS IN EUROPE - MULTICULTURAL MANAGEMENT Période d'enseignement Teaching period Fall Face à Face Contact hours Anglais English None. Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total International Business Dept. Management, Leadership & Organization MODULE 1- DOING BUSINESS IN ( CAMPUS SPECIFIC) Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other core Sophia Exchange students allowed MIDDELMANN Anke Anke MIDDELMANN-BEAL If other Descriptif du cours Course description Thémes Topics This course aims to provide students with the practical skills to work effectively in various European multicultural business settings. The course provides an understanding of the impact of culture in shaping different cultural mindsets and behaviours, forms of business organisation, management and marketing. The course will look at the benefits and challenges of working in diverse and multicultural settings and aims to equip students with the necessary competence to function effectively and sensitively within such environments. Definition and fundamentals of culture; the impct of culture in the workplace; cultural challenges and how to deal with them; "toolbox" of skills. P a g e

86 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - Have an understanding of the impact of cultural influences in the workplace - Be able to critically view different ways of organising and conducting work - Have a clear understanding of the differences in management styles - Understand the role of leadership in an international context Aptitudes cognitives Cognitive skills - Apply concepts of intercultural theory to hands-on workplace situations - Critically analyse case studies from a variety of angles - Develop an ability to think "out of the box" Attitudes Key transferable skills - Apply critical thinking skills - Display effective project management organisational skills - Develop effective multicultural team management skills Ethical and social understanding - Develop a flexible and adaptable approach to cross-cultural situations - Develop intercultural mindfulness and respect - Develop objective analysis & diverse perspectives Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - The impact of culture on all aspects of working, motivation, decision-making - Culture and organisations: the impact of culture on organisational structures - Working in multicultural teams: Benefits and challenges of combining diverging preferences and world views - Essential international managerial qualities to achieve results in a culturally mindful way - The role of culture in marketing: global, local or glocal strategies in appealing to consumers? P a g e

87 Bibliographie References Site(s) web Web sites Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Adler, Nancy, "International Dimensions of Organizational Behavior", 2009 Hofstede, G, Hofstede G.J., Minkov, M, "Cultures and Organisations. Software of the Mind", McGraw-Hill, 2010 Steers, R.M., Sanchez-Runde, C.J., Nardon, L., Management Across Cultures, Cambridge University Press, Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules ENTREPRENEURSHIP THEORIES Code du cours Course Code MSC.EISM2.STELE.0010 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ENTREPRENEURSHIP THEORIES Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Business Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia

88 Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English None Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Exchange students allowed CIRILLO Bruno If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants The course is organized in interactive sessions aimed at helping the student develop analytical and critical reasoning skills with a strong emphasis toward practice. It will present entrepreneuship from a multi-level perspective, with emphasis on the role entrepreneurship plays in fostering innovation, growth and competitive advantage for new and established organizations. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand what is entrepreneuship from a multi-level perspective, and what role entrepreneurship plays in fostering innovation, growth and competitive advantage for new and established organizations. Aptitudes cognitives Cognitive skills Acquire the basic jargon necessary to discuss, in a consistent and precise manner, entrepreneurship issues. Attitudes Key transferable skills Develop analytical skills and critical reasoning. Ethical and social understanding Recognize individual, sectoral-level specificities and their consequences. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 40 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) P a g e

89 Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites QCM - Quizz Contrôle continu 60 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 70 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 30 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - Devoirs Assignments Session 1. Introduction to the course. The domain of entrepreneurship Session 2. Entrepreneur and the Entrepreneurial Process Session 3. Entrepreneurship as strategy. Organization and Growth Session 4. Intrapreneurship Session 5. Social Entrepreneurship Lectures obligatoires Required readings : Case Study: "Malincho", Babson case 117-C03A-U Case study: "Xerox Corporation", BHR Case study: "Environfit International", ET&P Lectures Recommandées Recommanded readings : Alvarez, S.A., & Barney, J.B. (2005). How Do Entrepreneurs Organize Firms Under Conditions of Uncertainty. Journal of Management, 31: Bugg-Levine, A., Kogut, B., and Kulatilaka, N. (2012). A new approach to funding social enterprises. Harvard Business Review, Jan-Feb 2012, Busenitz, L. W. & Barney, J. B. (1997). Differences between Entrepreneurs and Managers in Large Organizations. Biases and Heuristics in Strategic Decision Making. Journal of Business Venturing, 12, Chesbrough H.W., Garman, A.R. (2008). How open innovation can help you cope in lean times. Harvard Business Review, December Cirillo, B., Brusoni, S., & Valentini, G. (2014). The Rejuvenation of Inventors through Corporate Spinouts. Organization Science. Davidsson, P. (2003). The Domain of Entrepreneurship Research: Some Suggestions. Advances in Entrepreneurship, Firm Emergence and Growth, Hamm, J. (2002). Why Entrepreneurs Don t Scale. Harvard Business Review, December Shane, S. (2000). Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4), Shane, S. (2001). Technology regimes and new firm formation. Management Science, 47(9), Wasserman, N. (2003). Founder-CEO Succession and the paradox of Entrepreneurial Success. Organization Science, 14(2): Modalités de délivrance du cours (par si différent) P a g e

90 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Course delivery modes (per if different) Nombre TD Number of Tutorial classes Durée TD (en heures) Tutorial class duration (in Autres (Distance, etc ) (en heures) Other (in Sophia Antipolis Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INTERNATIONAL FINANCE Code du cours Course Code MSC.IBRM2.FICOR.0061 Crédits Credits 0 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English None Nom du cours Course name INTERNATIONAL FINANCE Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Belo Horizonte Lille Paris Sophia International Business Dept. Accounting and Finance MODULE 6- INTERNATIONAL FINANCE core Raleigh, Sophia, Suzhou Exchange students allowed GROSLAMBERT Bertrand Bertrand GROSLAMBERT If other

91 Suzhou Raleigh Other Bertrand GROSLAMBERT Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement This course provides an overview of the nature and operation of global capital markets and traded financial instruments. Students are exposed to the organisation of the international financial system and the markets for stocks, bonds, commodities and foreign exchange. International trade and finance, Foreign exchange rate, International parity relations, International financial system, International capital markets A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the organization of the international economic and financial system Identify the sources of opportunity and risk arising from the international context Recognize and master the methodological tools and financial techniques necessary to exploit the opportunities and manage the risks associated with international business and financial transactions Aptitudes cognitives Cognitive skills Develop a critical appreciation of the interaction between corporate decision-making and capital market behaviour. Attitudes Key transferable skills Comprehend basic grounding in the theory and practice of international finance; Understand the analytical frameworks of risk management in international business Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 50 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 80 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities P a g e

92 Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Cours interactifs Interactive lectures - Etudes de cas Case studies - Devoirs Assignments Topic 1 Background to international trade and finance Topic 2 The exchange rate and economic adjustment Topic 3 International parity relations Topic 4 International financial system Topic 5 The foreign exchange market Topic 6 The international debt markets Topic 7 World equity markets Topic 8 International commodity markets Topic 9 Derivative markets, instruments and techniques Lectures obligatoires Required readings : Available on Cyberlibris at 1) Economics for Investment Decision Makers Workbook : Micro, Macro, and International Economics, Piros and Pinto, John Wiley & Sons, 2013, Chapters 5, 8, 9 and 10. 2) International Economics 6th edition, Dunn and Mutti, Taylor & Francis, 2003, Chapters 12 to 20 Lectures Recommandées Recommanded readings : Ephraim CLARK, INTERNATIONAL FINANCE, (London: Thomson Learning, 2002) Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INTERNATIONALISATION OF THE FIRM Code du cours Course Code MSC.IBNM2.STCOR.0028 Crédits Credits 5 Nom du cours Course name INTERNATIONALISATION OF THE FIRM Période d'enseignement Teaching period Fall P a g e

93 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English none Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total International Business Dept. Marketing MODULE 7- INTERNATIONALISATION OF THE FIRM Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other core Belo Horizonte, Raleigh, Sophia, Suzhou Exchange students allowed MESCHI Pierre xavier Pierre-Xavier MESCHI If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills The course will teach students through academic lectures and firm consulting field practice the process of internationalization of firms from the decision to internationalize to the organizational structuring of internationalization. The course will be structured in 2 parts: - Part 1: 15h of teaching of theories of internationalization supported by case studies andor research papers and transfer of analytical tools used in internationalization consulting missions. - Part 2: 15h of action as consultancy works with firms facing an issue of internationalization. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the process of internationalization from the firm's perspective and the issues related to internationalization. Aptitudes cognitives Cognitive skills Use analytical tools to support internationalization strategic choices and process Attitudes Key transferable skills Evaluate the relevance of internationalization and the appropriate tools to analyse and support the internationalization process Ethical and social understanding P a g e

94 Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Etude de cas - Case study, Présentation orale - Presentation Contrôle continu 50 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 100 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Projet Project-based - Etudes de cas Case studies Lecture 1: Analyzing the international environment: Global, local or semi-global? Duration: 1,5h Key notions to be developed during the lecture: globalization reality check (see Ghemawat s World 3.0 book), importance of borders and distance, CAGE (cultural, administrative, geographic and economic distances) distance framework, local vs. global pressures on geographical markets. Key references: Ghemawat Pankaj, «Distance Still Matters: The Hard Reality of Global Expansion», Harvard Business Review, vol. 79, no 8, 2001, p Ghemawat Pankaj, World 3.0, Harvard Business School Press, Cambridge, Ghemawat Pankaj, «The Cosmopolitan Corporation», Harvard Business Review, vol. 89, no 5, 2011, p Lecture 2: Analyzing the company s international position and defining an international expansion strategy Duration: 1,5h Key notions to be developed during the lecture: is it compulsory for any company to expand internationally (CATRAT test)?, diagnosis of the current company s international position (GRIGCI indices), arbitrage, aggregation and adaptation strategies (see Ghemawat s World 3.0 book). Key references: Lasserre Philippe, Global Strategic Management, Palgrave McMillan, New York, Lessard Donald, Lucea Rafael & Vives Luis, «Building your Company s Capabilities Through Global Expansion», MIT Sloan Management Review, vol. 54, no 2, 2013, p Ghemawat Pankaj, World 3.0, Harvard Business School Press, Cambridge, P a g e

95 Bibliographie References Site(s) web Web sites Lecture 3: When and why expanding abroad? Duration: 1,5h Key notions to be developed during the lecture: age at internationalization, internationalization pace, Uppsala sequential model vs. Born Globals, determinants (firm and industry drivers) of international expansion. Key references: Johanson Jan & Vahlne Jan-Erik, «The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership», Journal of International Business Studies, vol. 40, no 9, 2009, p Oviatt Benjamin M. & Phillips McDougall Patricia, «Toward a Theory of International New Ventures», Journal of International Business Studies, vol. 25, no 1, 1994, p. 49). Lecture 4: How and where expanding abroad? Duration: 1,5h Key notions to be developed during the lecture: country risk analysis, entry modes (equity and non-equity), criteria to select the right entry mode. Lecture 5: International structures and organizations Duration: 1,5h Key notions to be developed during the lecture: multi-domestic, global and transnational structures (see Stopford & WellsBartlett & Goshal models). Key references: Bartlett Christopher A. et Ghoshal Sumantra, Managing Across Borders: The Transnational Solution, Harvard Business School Press, Cambridge, Ghemawat Pankaj, «Managing Differences: The Central Challenge of Global Strategy», Harvard Business Review, vol. 85, no 3, 2007, p Stopford John M. et Wells Louis T., Managing the Multinational Enterprise: Organization of the Firm and Ownership of the Subsidiary, Basic Books, New York, The other half of the course may be devoted to in-class and group case studies and oral presentations. Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : - World Ghemawat Pankaj., Harvard Business School Press, Le conseil stratégique pour l'entreprise - Chereau Philippe, Meschi Pierre-Xavier, Pearson, Ghemawat Pankaj, Distance Still Matters: The Hard Reality of Global Expansion, Harvard Business Review, vol. 79, no 8, 2001, p Ghemawat Pankaj, The Cosmopolitan Corporation, Harvard Business Review, vol. 89, no 5, 2011, p Lasserre Philippe, Global Strategic Management, Palgrave McMillan, New York, Lessard Donald, Lucea Rafael & Vives Luis, Building your Company s Capabilities Through Global Expansion, MIT Sloan Management Review, vol. 54, no 2, 2013, p Johanson Jan & Vahlne Jan-Erik, The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership, Journal of International Business Studies, vol. 40, no 9, 2009, p Ghemawat Pankaj, «Managing Differences: The Central Challenge of Global Strategy», Harvard Business Review, vol. 85, no 3, 2007, p Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) P a g e

96 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Nombre TD Number of Tutorial classes Durée TD (en heures) Tutorial class duration (in Autres (Distance, etc ) (en heures) Other (in Sophia Suzhou Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules NEW BUSINESS MODELS: INSIGHTS FROM THE COLLABORATIVE AND FUNCTIONALITY ECONOMY Code du cours Course Code MSC.IBNM2.STELE.0032 Crédits Credits 2 Charge de travail Student workload Nom du cours Course name NEW BUSINESS MODELS: INSIGHTS FROM THE COLLABORATIVE AND FUNCTIONALITY ECONOMY Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Business Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis none Prerequisite Responsable du cours Course leader CHEREAU, Philippe Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou

97 Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan You will learn what are the collaborative economy and the economy of functionality and how to build sustainable and innovative business models in an international context. Business models, the collaborative economy, the economy of functionality, cocreation with stakeholders A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) understand the principles of the collaborative economy, the economy of functionality and their business models Aptitudes cognitives Cognitive skills Build sustainable and innovative business models Attitudes Key transferable skills Cooperate effectively with peers Ethical and social understanding Explore sustainable business models Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies Lecture Introduction to the collaborative economy Introduction to the economy of functionality and cooperation The limits and complementarity of both models Workshops (group work) Exploring business cases P a g e

98 Analysing business models Comparing with other existing models Building your own business model Bibliographie References Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules STRATEGIC CONSULTING (ELECTIVE) Description to follow SUSTAINABLE DEVELOPPEMENT AND INNNOVATION Description to follow P a g e

99 INTERNATIONAL MARKETING AND BUSINESS DEVELOPMENT B2B MARKETING (OPTION) Code du cours Course Code MSC.IMBM2.MKOPT.0042 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name B2B MARKETING (OPTION) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type optional Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Intermediate marketing Prerequisite Responsable du cours Course leader SPIER Peter Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics We are most familiar with consumer marketing. However, most business activity is between companies - both tangible and service products. This course is driven by the question "how to successfully operate and win profitable business in the important B2B environment - both locally and internationally?" It is designed to give students of an understanding of commercial or "Business-to-Business" marketing. Students will gain an understanding of topics such as the nature of the market, how it differs from consumer marketing, buying behavior and the purchase cycle, distribution channels, and marketing strategies. The course will integrate the use of new technologies and the international aspects of the market. Characteristics of B2Bopportunity evaluation, market assessment and selectionb2b purchasing behaviourb2b pricing strategies, market communicaitons, sales and distribution channels key account management and B2B negotiationsbuilding an integrated B2B marketing approach P a g e

100 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the characteristics of the B2B market and thedifference between the B2B market and consumer markets. Understand purchasing objectives, priorities, and processes in B2B markets. Understand how to evaluate B2B market opportunities and make selections to meet company objectives. Understand how to use the tools of marketing in an integrated manner for the B2B market. Aptitudes cognitives Cognitive skills Ability to analyze a market and make a selection of an appropriate target segment or opportunity. Attitudes Key transferable skills Analysis of market and business opoortunities. Creation of an appropriate plan for results. Presentating. Negotiating. Ethical and social understanding Ethics in business selection and conduct Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz, Etude de cas - Case study Contrôle continu 50 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 40 % Rapport écrit Dissertation - Report Dissertation 40 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Devoirs Assignments Introduction and differences from consumer marketing. Scope and characteristics of the market. Setting the strategy - what market, what product, what positioning. Understanding the decision process in B2B. Designing a strategy of approach to reach and convince decision makers. Pricing strategies for business markets. Managing business channels. Communicating with the market. Building the integrated plan. Key account management and negotiating in B2B. P a g e

101 Bibliographie References Site(s) web Web sites Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : HUTT, Michael D. and SPEH, Thomas W, "Business Marketing Management: B2B" - 11th edition, Cengage South-Western College Publishing ebook and individual echapters available at Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules CORPORATE COMMUNICATION (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0066 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name CORPORATE COMMUNICATION (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Anglais English If other

102 Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by M1 marketing Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other DROIT Virginie Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to This course defines the basic notions of communication, presents the relationship between announcer and agency, explains the creative process through the copy strategy, teaches how to make a relevant advertising analysis. Thanks to this course, students will learn key notions to influence the perception and memory of targets and how to create an efficient communication concept. Main goals: lead the students through a professional process, giving efficient methods to sustain creativity and give the key to join a communication agency or a communication department. 1. Corporate Communication: Introduction 2. Relationship between announcer & agency 3. The copy strategy (develop Creative strategies) 4. Perception principles (understand & influence the perception) 5. Gestalt Theory (understand & influence the perception) A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - Understand and use the communication jargon - Know the various communication tools and their key rules Aptitudes cognitives Cognitive skills - Understand the advertising hidden messages - Understand the role and challenges of Communication in a whole strategy - Know the various roles careers in the Communication sphere Attitudes Key transferable skills - Have a professional behavior face to communication issues - Show efficient methods to solve some communication issues (briefings, document analysis ) Ethical and social understanding - Speaking effectively - Listening attentively - Expressing ideas & Persuading - Facilitating group discussion - Providing appropriate feedback - Perceiving nonverbal messages Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment P a g e

103 objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures 1. Corporate Communication: Introduction, Write specifications + workshop 2. Relationship between announcer & agency + workshop 3. The copy strategy (develop Creative strategies) + workshop 4. Perception principles (understand & influence the perception) + workshop 5. Gestalt Theory (understand & influence the perception) + workshop Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Site(s) web Web sites Sign-up for the free and read as often as possible: Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Durée TD (en Autres Nombre TD heures) (Distance Number of Tutorial class, etc ) Tutorial classes duration (in (en heures) Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day P a g e

104 duration (in Other (in Sophia tutorial class, different schedules CREATIVE MARKETING (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0065 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name CREATIVE MARKETING (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis M1 marketing Prerequisite Responsable du cours Course leader Yves Lucky Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other P a g e

105 Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Discover a media called Specialty Advertising (definition, history from it's birth until today, comparison with all other major medias). Learn how to build a Specialty Advertising campaign by using several creative marketing tools. Specialty marketing creative marketing A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the difference between Specialty Advertising and the other medias and make a good use of it. Aptitudes cognitives Cognitive skills Build a Specialty Advertising campaign Attitudes Key transferable skills Make his way from other medias to this specific one Ethical and social understanding Team work in order to build the right advertising campaign Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 50 % Etude de cas - Case study 50 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies 1. Definition of Specialty Advertising and comparison with all the other medias 2 cases : Tour de France LCL. La Vanguardia (Esp) 2. History of S.A. From the origins until today Analysing the different national markets and comparing them. Different cultures : Europe, USA and sources from Asia P a g e

106 Bibliographie References Site(s) web Web sites + Statistics 3. S.A. and creative marketing : - A scattered market - Specific distribution channels - Building an Ad Specialty campaign in 6 phases 2 cases 4. Group case studies 5. Group Case studies 2h and written exam 1h. Lectures obligatoires Required readings : - The Counselor ( ASI, USA) - Media file USA Lectures Recommandées Recommanded readings : Les cahiers du IEPO: Introduction à la PPO Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules DIGITAL MARKETING (OPTION) Code du cours Course Code MSC.IMBM2.MKOPT.0046 Crédits Credits 4 Charge de travail Student workload Programme Program Face à Face Contact hours Nom du cours Course name DIGITAL MARKETING (OPTION) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total International Marketing and Business Development P a g e

107 Départements Department Dept. Marketing Module - Type de cours Course type optional Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis Prerequisite Marketing Fundamentals. IMPORTANT NOTE: this course takes place in Fall for Sophia and Paris and in Spring for Lille Responsable du cours Course leader GARNIER Marion Belo Horizonte Lille Nom des intervenants par Paris Sophia Instructor(s) names by Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills From commercial web sites through to mobile marketing or buzz, digital marketing is an essential part of 'what we do in marketing'. Understanding the range and potential of what is happening in this area is less an option than a necessity. This course provides an overview of this exciting field. Students will acquire theoretical and practical knowledge in the e-commerce area: online consumer behaviour, fundamentals in building and managing a web site, online marketing mix, online merchant activities, database management, Community Management, online communication. Use of Internet for information, promotion, distribution and sales purposes, online consumer behaviour, fundamentals in designing and managing corporate or organisation websites, online marketing mix, online merchant activities, database management, Community Management, Web 2.0 interactive tools, online communication, social medias. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Know and understand stakes and specifics of Internet strategies, online revenue models, website development and management process, website usability, specifics of merchant web site management (BO, visibility, e-merchandising, CRM), and strategic and technical stakes of online communication. Suggest an adapted e-commerce strategy. Suggest solutions for web site management and online communication Aptitudes cognitives Cognitive skills Understand and analyze e-commerce. Define web strategy and revenue models. Define an operational plan of online activity and store management. Elaborate an operational plan for online communication Attitudes Key transferable skills Develop a critical analysis of strategic and technical aspects of web sites. Anticipate evolutions and motivations. Develop analytical capacities, critical sense, diagnostics, and website management skill Ethical and social understanding P a g e

108 Working in group. Critical thinking about the role and stakes of e-commerce in society. Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 30 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 70 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based E-commerce environment. Back office and Front office (database management, logistics, ergonomics, referencing). Online brand strategy. Online communication. Lectures obligatoires Required readings : Provided on Knowledge platform Lectures Recommandées Recommanded readings : Provided on the Knowledge platform Provided on the Knowledge platform P a g e

109 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules Lille Spring semester Paris Fall semester Sophia Fall semester E-COMMERCE (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0064 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name E-COMMERCE (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis None Prerequisite Responsable du cours Course leader SPIER Peter Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia

110 Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment The course aims to give students an understanding of the basics of e-business strategy, especially focusing on e-commerce practicalities, but also on the key role of datamining and marketing. Particular attention will be paid to change management within the organization when multi-channe strategies including e-commerce are put in place. Use will be made of a range of case studies (AOL, Neuf Cegetel, Free, Oxfam... etc) A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) The student is expected to understand e-commerce current approaches and expected evolutions datamining marketing key roles in achieving a successful e-commerce strategy the use of e-commerce in a comprehensive multichannel strategy CMO s decision making Aptitudes cognitives Cognitive skills The student is expected to learn the balance between the technical and managerial topics in order to achieve a powerful e-commerce strategy within a comprehensive corporate strategy Attitudes Key transferable skills The student is expected to be able to structure an approach in order to plan, implement, assess & improve e-commerce strategy. Ethical and social understanding This course will provide the students with a strong strategic framework on this fastmoving subject, as well as a useful guide to practical analysis around e-commerce and the key role of datamining and marketing Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 100 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Etude de cas - Case study Contrôle continu 0 % Continuous Assessment préciser nature Explain type P a g e

111 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Etudes de cas Case studies I)INTRODUCTION - Introduction to e-business and e-commerce - E-commerce fundamentals II)STRATEGY AND APPLICATIONS -. E-commerce strategies -. Data marketing key role (including Customer relationship management key apsects) III)IMPLEMENTATION - Change management - Analysis and design - Implementation and maintenance Lectures obligatoires Required readings : None Lectures Recommandées Recommanded readings : A suggested reading list will be made available on Knowledge Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

112 ESSENTIAL NEGOTIATION SKILLS (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0056 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ESSENTIAL NEGOTIATION SKILLS (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis None Prerequisite Responsable du cours Course leader SPIER Peter Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics All students will spend time selling, whether products, services, projects, ideas All students will spend time negotiating, and convincing others both in their professional and their personal lives. However prevalent the notion that one is born a good salesperson or negotiator, these skills can and must be developed. More important still, students will understand that both are most enjoyable and satisfying activities. In addition, negotiation implies a relationship with someone else. Negotiation skills therefore involves reflection on how we interact with others, manage our relationships, deal with conflict... The course will provide a balance of structured input with exercises and simulations that allow a more experintial approach. It is essential that students be prepared to participate fully. This course takes a general approach to negotiation that will be useful for sales. However, for specific sales techniques, students should follow the Essential selling skills elective. The course will be structured around a sequence of exercises in which students will learn to manage different types of negotiation situation, ranging from distributive bargaining through to integrative solution seeking and mutual benefit. Students will learn the P a g e

113 importance of constructive interaction with and understandig of the other party and of avoiding the pitfalles of assumptions and cognitive bias. Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Better understand concepts and notions about negotiation Aptitudes cognitives Cognitive skills better develop the 'soft' people skills required for negotiation as well as those associated with decision making and problem solving Attitudes Key transferable skills understand the importance of enquiry, perspective taking and respect for others Ethical and social understanding negotation involves a deeper understanding of our relationship with other people and should lead to greater enquiry, respect, and perspective taking Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 70 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 30 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 100 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures Topics covered: Introduction Getting things going: Negotiation 1 Structuring our apporach to negotiation Negotiation exercise 2 Debrief. More insights into negotation Negotiation exercise 3 Debrief. The science of persuasion. P a g e

114 Bibliographie References Site(s) web Web sites Negotiation exercise 4 Debrief. Thinking out of the box Negotiation exercise 5 Conclusion Lectures obligatoires Required readings : course exercises articles will be posted on Knowledge Lectures Recommandées Recommanded readings : a full bibliography will be provided on Knowledge links are provided on Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules ESSENTIAL SELLING SKILLS (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0116 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ESSENTIAL SELLING SKILLS (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective

115 Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English none Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Lille, Paris, Sophia Exchange students allowed SPIER Peter If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills This short course provides students with an introduction to a range of basic sales techniques. Another elective - essential negotiation skills - provides a broader approach to negotiation. This course focuses on selling and sales techniques, from product presentation, cold calling... through to more complex situations. Throughout, the emphasis will be on developing students' ability to 'connect' with the other person, to communicate, and to defend value. Students who wish to acquire a full set of skills are advised to go on to follow the Sales, negotiation and key account management course, where various solution selling and KAM approaches will be fully explored. It is a 'must' for students who wish to follow a career or spend their first years in sales. It will help to build confidence and cover the kind of techniques used in companies. The course will be interactive, and students will be expected to participate fully. The skills developed in the course will certainly be useful elsewhere: selling ideas, pitching for resources... engaging with the clientpresenting a product or servicedoing a sales pitchcommunicating valuedefending valuebuidling truts and relationships A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) better understand and master different selling situations Aptitudes cognitives Cognitive skills understand the sales process and the various factors that influence the situation Attitudes Key transferable skills ability to interact with others, get a point across, build trust and relationships Ethical and social understanding the importance of the point of view of others Contribution aux objectifs pédagogiques du programme Contribution to objectives Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : P a g e

116 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 60 % Nb midterms : 0 Participation - Class participation 40 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures Group pre-work: 4 hours Prepare your group sale to other groups Module 1: 4 hours The Selling Blocks Module 2: 3 hours Your Job, Your Money, Your Business, YourTerritory Module 3: 4 hours Your value to me, the customer Work group: prepare your upcoming sales Module 4: 4 hours Your group sells to other groups Lectures obligatoires Required readings : Readings will be made available on the Knowledge platform Lectures Recommandées Recommanded readings : Readings and a bibliography will be made available on the Knowledge platform Links will be provided on the Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

117 GAINING MARKETING INSIGHT (CORE) Code du cours Course Code MSC.IMBM2.MKCOR.0035 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name GAINING MARKETING INSIGHT (CORE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type core Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Marketing Fundamentals Prerequisite Responsable du cours Course leader GARNIER Marion Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description In order to better compete, companies need to gain insight into markets and consumers. To do this, we have a range of techniques and methods, some quantitative, others qualitative. Whether students find themselves in a job where they are carrying out or simply using studies, it is important to understand when and how they are best used. This course will provide theoretical and practical knowledge, in marketing studies and data analyses (qualitative and quantitative), and in writing studies or research documents P a g e

118 (studies reports, dissertation). The course will provide methodology, but also the opportunity to apply it. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Thémes Marketing studies, methodology, qualitative data analysis, quantitative data analysis A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Define problematic and appropriate methodology. Conduct a qualitative study, data analysis and how to interpret results in order to formulate recommendations. Conduct a quantitative study, data analysis (SPSS) and how to interpret results in order to formulate recommendations. Write a study report. Aptitudes cognitives Cognitive skills Define a research or study problematics. Elaborate a scientific market study. Realize a structured feedback (report or dissertation). Formulate managerial recommendations based on study results, integrating theoretical and managerial insights and outcomes. Attitudes Key transferable skills Develop analysis capacities, critical sense and diagnostics. Develop scientific rigour skills in conducting studies. Ethical and social understanding Working in group. Critical thinking in conducting studies on various stakeholders. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 40 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu 60 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Personal guided study - Devoirs Assignments P a g e

119 Plan de cours Course Plan Bibliographie References Site(s) web Web sites Qualitative methodologies and importance to understand "Consumer Insight": qualitative approaches and methods (focus group, individual interview, participant observation, projective method), concrete examples from companies. Quantitative methodologies (surveys, experiments, innovative quantitative methods) and fundamentals in analyzing quantitative data (basic statistics). Lectures obligatoires Required readings : Jolibert A. et Jourdan P. (2006). Marketing Research. Paris : Dunod Lectures Recommandées Recommanded readings : Laurent F. (2006) Etudes marketing: Des études de marché au consumer insight. Paris: Pearson Ulwick T. (2005) What Customers Want. Harvard Business School Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules MOBILE MARKETING Code du cours Course Code MSC.IMBD2.MKELE.0098 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name Mobile Marketing Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours elective

120 Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by M1 marketing Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Paris, Sophia Exchange students allowed SPIER Peter If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives With the development of digital solutions and the development of mobile services, mobile phones, tablets and Smartphone are communication tools that are used by more and more companies. The objective of this elective is to acquire knowledge both globally and in details on what are the various areas and solutions of mobile marketing, including mobile advertising, mobile CRM, mobile direct marketing, M-Commerce... mobile marketing, mobile advertising, mobile CRM, m-commerce A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Define mobile marketing and the 4 main areas that are advertising, CRM, direct mobile marketing, M-Commerce Aptitudes cognitives Cognitive skills Define a relevant positioning for a Mobile Marketing offer. Attitudes Key transferable skills Identify and cope with possible legal restriction linked to the use of mobile solutions and to develop efficient mobile operations, considering creative constraints, and integrating performance analysis, Ethical and social understanding Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? P a g e

121 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Main definitions & key figures - Mobile sites & mobile apps - One-to-one mobile marketing - M-Commerce & M-Couponing - Mobile advertising - Internet of Things - Final exam Suggestions will be provided on the Knowledge platform Bibliographie References Site(s) web Web sites Links will be provided on the Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules the course will be given in seminar format in Sophia and perhaps also in Paris P a g e

122 MULTICULTURAL MANAGEMENT (ELECTIVE) Code du cours Course Code MSC.IMBM2.HRELE.0060 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name MULTICULTURAL MANAGEMENT (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Management, Leadership & Organization Module - Type de cours Course type elective Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite None, other than an interest in effective working in multiculturalinternational seetings. Responsable du cours Course leader MIDDELMANN Anke Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics In this period of globalisation, effective multicultural skills and competence are essential for any manager. This course aims to provide students with practical tools to work effectively in international settings, where understanding of one's colleagues is a prerequisite for doing any kind of business successfully. The course focuses on providing an understanding of the different mindsets, attitudes, and resulting behaviours, forms of organisation and interpersonal relationships. Understanding the fundamentals of culture; cultural value systems; its expression in living and working--workplace structures, interpersonal interactions; understanding--and overcoming--"stumbling blocks" to successful intercultural communication and action; gaining tools and skills to work more effectrively in international environments. P a g e

123 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) -Have an understanding of the impact of cultural influences in the workplace -be able to critically view different ways of organising and conducting work -have a clear understanding of the differences between managing and leading -understand the role of leadership in an international context -develop an understanding of their own cultural conditioning to enable more effective cross-cultural understanding & interaction Aptitudes cognitives Cognitive skills - Be able to apply concepts of intercultural theory to hands-on workplace situations - Be able to critically analyse case studies from a variety of angles - Apply critical thinking skills and intellectual adaptability to develop solutions to interpersonal cross-cultural challenges Attitudes Key transferable skills - Think outside the box in developing arguments and solutions - Apply critical thinking skills - Display effective project management organisational skills - Develop effective multicultural team management skills Ethical and social understanding - Develop intercultural mindfulness and respect for other ways of doing and being - Enhance empathy skills - Develop a flexible and adaptable approach to cross-cultural situations - Develop an objective and flexible attitude in analysing and resolving cultural workplace challenges Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 100 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu 0 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Nb midterms : 0 Rapport écrit Dissertation - Report Dissertation 100 % Participation - Class participation 0 % P a g e

124 Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Etudes de cas Case studies - The impact of culture on all aspects of working, motivation, decision-making - Culture and relationships across the international divide: the effect of culture on attitudes and behaviours, and resulting interpersonal challenges - Working in multicultural teams: Benefits and challenges of combining diverging preferences and world views - Developing intercultural competence: Looking at strengths and areas for development in an international professional context - Motivating and achieving results: essential international managerial qualities Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Adler, Nancy, International Dimensions of Organisational Behavior, 2009 Comfort, Jeremy & Franklin, Peter, The Mindful International Manager Trompenaars, Fons, Business Across Cultures Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Lille Paris Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules PERFECT PITCH (ELECTIVE) Code du cours Course Code MSC.IMBM2.MKELE.0059 Crédits Nom du cours Course name PERFECT PITCH (ELECTIVE) Période d'enseignement P a g e

125 Credits 2 Charge de travail Student workload Face à Face Contact hours Distanciel Distance Teaching period Fall Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis None Prerequisite Responsable du cours Course leader David WARD-PERKINS Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills This course is about concise, effective, persuasive communication. In today's business environment, you have to 'sell' your ideas, grabbing the attention of colleagues and customers, expressing your ideas briefly, with clarity and impact. In this course, you will learn how to master such communication even under pressure, how to interest and convince, in other words, how to 'make a pitch. What is a 'pitch', and why is it important? How to preparing and structure your pitch; how to use emotional and rational registers and language; how to engage with your audience; how to get your point across. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) You will understand better why and how communication is effective. You will have a better understanding of the techniques that people use to communicate well (actors, politicians, top business executives, etc.). Aptitudes cognitives Cognitive skills You will have a clearer awareness of your own capacities. You will realise that effective speaking is a skill that can be learnt, not by copying other people but by using your own inherent skills to advantage. Attitudes Key transferable skills P a g e

126 In addition to the above, you will learn to synthesise, to express complex ideas briefly and with clarity, to select the most essential ideas and find simple, accessible ways to express them. Ethical and social understanding You will have a better understanding of human interaction in high-pressure situations. You will understand that sincerity, clarity of thought and intellectual integrity in communication are more effective than 'rules', 'structures' and artificial modes of communication. Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 50 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 100 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Personal guided study The course will run over five sessions x 3 hours each. Sessions 1-3: - Study and analysis of examples - Basic principles of communication, covering the elements described above - Individual practice - Practice in small groups Sesssions 4 & 5: - Preparation and delivery of a pitch, under the teacher s supervision (a group project, involving participation by each student). P a g e

127 Bibliographie References Site(s) web Web sites Lectures obligatoires Required readings : There is no required reading list. Lectures Recommandées Recommanded readings : Students are encouraged to read any published books on effective speaking, effective selling, etc., however to treat them with caution. Two possible publications: - Life's a Pitch, by Philip Delves Broughton - Small Message: Big Impact, by Terri Sjoden Nothing required. Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules The course will be delivered on seminar format RETAIL MARKETING (OPTION) Code du cours Course Code MSC.IMBM2.MKOPT.0041 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name RETAIL MARKETING (OPTION) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type optional

128 Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English Marketing Fundamentals Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Lille, Paris, Sophia Exchange students allowed GARNIER Marion If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du Retail channels are an important part of the marketing equation. Whether you are working in or working with retail, it is vital to understand what makes retail tick. It is in a retail environment that consumers will have their 'first moment of truth' with a product. But retail is more than just a setting: it is an experience, a source of value, a frame of reference... Many students will find themselves working in consumer goods. Your key partners will be stores. What matters to the store manager? What is hisher business model? How can you better work together to align your interests? Retail is also a source of innovation and added value. Again, understanding the 'how' can make a dfifference. This course provides what you need to better understand the retail universe: acquisition of theoretical and practical knowledge in the retailing area: strategies, retailing decisions, international retailing, store management. Retailing, store management, retailers panels A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Know and understand stakes and specificities of strategies in retailing (retailing decisions), know and understand main retailing means and take distribution decisions, in local and international contexts. Understand retailing development strategies and store management. Suggest an adapted retailing strategy. Suggest solutions for store management (shelves, selection, etc.) Aptitudes cognitives Cognitive skills Understand and analyze retailing data.take retailing strategic decisions. Elaborate an operational plan for store management. Attitudes Key transferable skills Critical analysis of a topical retailing subject. Anticipate evolutions and motivations in retailing. Analyse capacities, critical sense and diagnostics. Skills in store management. Ethical and social understanding Working in groups. Critical thinking about retailing stakes. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) P a g e

129 programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 30 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 70 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Projet Project-based - Etudes de cas Case studies - Personal guided study Retailing stategies. Salespoint Management. International retailing. Retailers' panels. Lectures obligatoires Required readings : To be provided on the Knowledge platformlectures Recommandées Recommanded readings : To be provided on the Knowledge platform Links provided on the Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

130 STRATEGIC BRAND MANAGEMENT (CORE) Code du cours Course Code MSC.IMBM2.MKCOR.0033 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name STRATEGIC BRAND MANAGEMENT (CORE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type core Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Intermediate marketing Prerequisite Responsable du cours Course leader SPIER Peter Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Few would deny the importance of brands as valuable assets and a potential source of sustainable competitive advantage. Nestlé bought Rowntree (KitKat, After Eight ) for almost three times its stock market value and 26 times its earnings. This value is created by the place occupied by the brands in the minds of customers: brand awareness, image, trust and reputation - all built up over many years - are the best guarantee of future cash flows. As one commentator puts it: products are created in the factory. Brands are created in the mind. Brands provide a short cut for customers when making a purchasing decision, seeking to avoid risk and obtain value for money. Brands provide a relevant, exciting experience. P a g e

131 Brands connote a certain life style, values or attitude. Brands can become objects of affection: Lovemarks, even. Buying a brand is an integral part of an individual s quest for identity and meaning. The course will balance theory and practical application, with considerable use of case studies and student project work. Students will learn how companies manage brand equity, clearly a major strategic issue. This course provides a comprehensive introduction to strategic brand management, covering such areas as the building of brand equity, brand identity, brand extension, brand portfolios etc. in national, regional and global markets. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment UNderstanding and managing brands and brand equitybrands and their unverses - products, channels, usage... consumer insight and value driversunderstanding and managing brand relationshipsthe role of emotion, status, social ritual brand models: brand identity, personality, essencebrand endorsement branding services international dimensions of brandingcultural branding A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) understand a broad range of issues related to branding, but also achieve a richer vision of how meaning and value are created Aptitudes cognitives Cognitive skills use a range conceptual frameworks and approaches to better understand how brands function Attitudes Key transferable skills understand the implications of different theoretical approaches to branding and the management of intangibles and meaning in marketing Ethical and social understanding understand the importance of values and ethics in the branding process Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 60 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu 40 % Continuous Assessment P a g e

132 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 100 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Etudes de cas Case studies Indicative and subject to change: 1. Introductory session branding exercise. Brand basics. 2. Brand overview - Dyson : the man, the brand, the product, the market Understanding codes, discourses and the potential for renewal and disruption. Sponges and hedgehogs. Mums, kids and washing liquid. The importance of consumer insight: Got milk? Fathers and whiskies 3. More about brands and how we relate to them: reason, affect and decision-making. Brand personality, brand archetypes. Brand endorsement and meaning transfer. 4. Branding people and experience. Service and experiential branding. 5. Brands in context. The social meaning of brands. What consumer studies and anthropology teach us. 6. A diamond is forever, beer is for men: the cultural rooting of brands. 7. Brands & communities: Harley Davidson and Jones Soda. Tribal marketing & social networks. 8. Brand placement, brand content, brand events 9. Conclusion: current issues in branding Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Full reading list on Knowledge web site along with a selection of reports, cases and articles Site(s) web Web sites Links provided on the Knowledge course site Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

133 TECHNOLOGY AND COMPETITION (ELECTIVE) Code du cours Course Code MSC.BECM2.ECELE.0016 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name TECHNOLOGY AND COMPETITION (ELECTIVE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type elective Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language If other Pré-Requis No pre-requisites necessary Prerequisite Responsable du cours Course leader BABUTSIDZE Zakaria Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Internet, telephony, computer software, video players and few other industries produce products that are intimately related to the technology not only from the producer, but also from the consumer prospective. A choice that consumer is making when purchasing a product from these industries is ultimately a choice among available technologies. The value delivered by a technological product to a user depends on the number of other users. This characteristic makes competing in these industries harder for late entrants. Industries producing products related to the technology at the user end are different from conventional industries and many economic intuitions do not apply to them in a straightforward way. P a g e

134 Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan standars, lock-in, pricing, Apple, Google... A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Be able to understand the motivations of firms and regulators behind decisions related to pricing, standardization and anti-trust in technology-related industries. Aptitudes cognitives Cognitive skills Master abstract, analytical thinking. Be able to relate the results of abstract discussions to the real-world situations. Attitudes Key transferable skills Be able to analyze policy issues involved in non-standard business environments involving competing technologies and increasing returns. Ethical and social understanding Be aware of the social value of standards and ethical lresponsibility of monopolists. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 40 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu 60 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based The course is organized in five meetings of three hours each. During meetings the instructor will communicate the material. Students will be given points of discussion (or questions). You are expected to discuss them in class. Participation in these discussions is graded. Meeting 1: Introduction Meeting 2: Standardization and lock-in P a g e

135 Bibliographie References Site(s) web Web sites Meeting 3: Pricing Meeting 4: Competition and anti-trust Lectures obligatoires Required readings : Arthur Competing technologies, increasing returns, and lock-in by historical events Varian Differential pricing and effciency Mayo and others How to regulate the internet tap Lectures Recommandées Recommanded readings : Articles from popular press will be provided in class. Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules Seminar format THE COMPLETE NEGOTIATOR (OPTION) Code du cours Course Code MSC.IMBM2.MKOPT.0097 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name THE COMPLETE NEGOTIATOR (OPTION) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours Course type optional Paris, Sophia

136 Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English None Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Exchange students allowed SPIER Peter Peter SPIER Peter SPIER If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills We all spend time selling, whether products, services, projects, ideas We all spend time negotiating, both in our professional and their personal lives. However prevalent the notion that one is born a good salesperson or negotiator, these skills can and must be developed. More important still, students will understand that both are most enjoyable and satisfying activities. This course explores the world of negotiation and persuasion. More than that: it allows students to reflect on how they make decisions and choices as well as how they interact with others. In negotiation, we take a stance relative to those around us. Good negotiators show respect and the ability to integrate the point of view of others. Conflict management requires a consideration for the other persons 'narrative'. These are skills that will make you a better co-worker, manager, partner. Students choosing this option will do the 15h 'essential negotiation skills' course and then continue to go further into the pratical and theoretical aspects of negotiation. The additional time will allow us to explore additional topics such as cognitive bias, conflict panagement and international negotiation. Types of negotiation. Apporaches to negotiation: game theory; mutual gain; distributive and integrative approaches. Preparing to negotiate. Tools for managing a negotiation. 'Reading people' - the role of empathy, emotional and social intelligence. Body language. NLP. Transactional analysis. Active listening. Techniques of persusasion. Framing. Cognitive biases. Creativity in negotiation. Managing conflict. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) students should have a firm grasp of the different approaches to negotiation as well as the conceptual models most often applied Aptitudes cognitives Cognitive skills students will be exposed to a range of conceptual frameworks that should allow them to better understand how interpersonal exchanges are impacted by frameworks and behaviours, how enquiry and perspective-taking can improve these exchanges, and how cognitive bias impacts decisions and impressions Attitudes Key transferable skills students should develop a better understanding of how problems and conflict can be solved, how individuals can better interact, how collaborative solutions can be developed, how our notion of reality is a 'map' that we must learn to navigate Ethical and social understanding P a g e

137 students will be exposed to a certain number of situations where ethical issues will be raised Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 70 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation, Participation - Class participation Contrôle continu Continuous Assessment 30 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 70 % Nb midterms : 0 Participation - Class participation 30 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures introduction exercise issues in negotiation approaches to negotiation game theory exercise + debrief exercise + debrief assessing your negotiation profile cognitive biases in negotiation techniques of persuasion exercise P a g e

138 Bibliographie References Site(s) web Web sites thinking out of the box exercise + debrief managing conflict case study conclusion Lectures obligatoires Required readings : to be provided on the Knowledge platformlectures Recommandées Recommanded readings : to be provided on the Knowledge platform links provided on the Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules UNDERSTANDING THE ELUSIVE CONSUMER (CORE) Code du cours Course Code MSC.IMBM2.MKCOR.0031 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name UNDERSTANDING THE ELUSIVE CONSUMER (CORE) Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program International Marketing and Business Development Départements Department Dept. Marketing Module - Type de cours core

139 Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Principles of marketing Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Lille, Paris, Sophia Exchange students allowed MAILLE Virginie Virginie MAILLE David WARD-PERKINS If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Most successful modern businesses emphasize the importance of adopting and maintaining a consumer focus. Marketing in particular begins and ends with the consumer, from determining consumer needs to providing herhim post-purchase satisfaction. A clear understanding of the concepts and principles of consumer behavior is therefore critical to successful marketing. However, if consumer behavior were easy to understand, then all products would catch on, all ads would be effective, all stores would flourish. In reality, consumers are frustratingly elusive... The purpose of this course is to discover (1) the concepts and models that can help us understand consumer behavior, (2) how to study consumers and their behavior though research and analysis of field data, and (3) how consumer knowledge can be used practically, to develop and evaluate marketing strategies and social policies. (1) the concepts and models that can help us understand consumer behavior, (2) how to study consumers and their behavior though research and analysis of field data, and (3) how consumer knowledge can be used practically, to develop and evaluate marketing strategies and social policies. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) After completing this course, the student should know and understand: the importance of consumer behavior in the overall marketing process; that while we are all consumers, (1) not all consumers are alike and that individuality is at the core of our consumption behavior, and (2) we may not, ourselves, be conscious of how we think and behave as consumers; basic models of how and why consumers behave the way they do; that a wide variety of consumer behaviors cannot be easily conceptualized and predicted by these basic models, and may require thinking out of the box ; how to study consumers and their behavior thanks to consumer research and analysis of field data how consumer knowledge can be used to develop and evaluate marketing strategies and social policies. Aptitudes cognitives Cognitive skills After completing this course, the student should be able to: analyze and synthesize advanced concepts in the field of consumer behavior; P a g e

140 Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment read, assess and synthesize academic articles in the field of consumer behavior; use various research tools to investigate consumer behavior; develop andor assess consumer behavior driven marketing strategies. Attitudes Key transferable skills During this course, the student should improve in: o taking responsibility for own ; o collaborating in a group; o meeting obligations to others (good relationships, being able to meet expectancies and deadlines in an autonomous way); o understanding in detail complex texts in English; o communicating effectively (give an oral presentation and write correctly and concisely). Ethical and social understanding During this course, the student should improve in: o taking responsibility for own ; o collaborating in a group; o meeting obligations to others (good relationships, being able to meet expectancies and deadlines in an autonomous way); o understanding in detail complex texts in English; o communicating effectively (give an oral presentation and write correctly and concisely). Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 25 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu 75 % Continuous Assessment préciser nature Explain type QCM - Quizz % Etude de cas - Case study 0 % Présentation orale - Presentation % Rapport écrit Dissertation - Report Dissertation % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format P a g e

141 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Projet Project-based - Etudes de cas Case studies Below an indicative course outline only. A detailed course plan will be distributed during the first day of class. o Module 1 - The importance of consumers in marketing and the basic concepts and models of consumer behavior o Module 2 - Why and how consumers are difficult to understand and predict: the main factors that should be taken into account (cognitive biases, emotions, context, new trends...) Lectures obligatoires Required readings : Students will receive relevant chapters andor articles from a set of consumer behavior textbooks and journals. Students are expected to do the assigned readings before the scheduled class. Lectures Recommandées Recommanded readings : o Charles Dennis, Andrew Newman, and David Marsland, Objects of Desire: consumer behaviour in shopping centre choices, Palgrave McMillan, o Elizabeth Dunn and Michael Norton, Happy money: the science of smarter spending, Simon & Schuster, o Martin Evans, Gordon Fowall and Ahmad Jamal, Consumer Behaviour, o Haugtvedt, Herr et Kardes, Handbook of Consumer Psychology, Lawrence Erlbaum Associates, New York, o Steven Posavac, Cracking the code: leveraging consumer psychology to drive profitability, M.E.Sharpe, o V.S. Ramachandran, The Tell-Tale Brain: A Neuroscientist s Quest for What Makes Us Human, Norton & Company, o Gad Saad, The consuming instinct: what juicy burgers, Ferraris, pronography, and gift giving reveal about human nature, Prometheus, 2011 o Lawrence Samuel, Freud on Madison Avenue: motivation research and subliminal advertising in America, University of Pennsylvania Press, o Adrian Slywotzky and Karl Weber, Demand: creating what people love before they know they want it, Crown Business, 2011 o Mike Solomon, Consumer Behavior: Buying, Having and Being, PrenticeHallPress, o Paco Underhill, Why we buy: the science of shopping, Simon & Schuster, o Douglas Van Praet, Unconscious branding: how neuroscience can empower (and inspire) marketing, Plagrave McMillan, Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules Lille-Paris-Sophia class (3H) per week. P a g e

142 LUXURY AND FASHION MANAGEMENT INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS Code du cours Course Code MSC.LFMM2.MKCOR.0017 Crédits Credits 4 Charge de travail Student workload Nom du cours Course name INTERNATIONAL MARKETING STRATEGIES FOR LUXURY AND FASHION GOODS Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students not allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader HOFFMANN Jonas Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description The International Marketing Strategies for Luxury and Fashion Goods provides students with a clear understanding of key global business issues and trends surrounding international marketing strategies for luxury and fashion goods today as well as providing a comprehensive framework for taking marketing strategy decisions. Specifically, students P a g e

143 will learn how to develop cultural innovations and cultural strategies. Cases studies illustrate the topics above with a focus in the markets of Europe, US, China and Brazil. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) - Understand luxury brand identity construction - Identify the link between Marketing Strategy & Business Model - Learn how to develop cultural innovations and cultural strategies - Understand Luxury Brand Building in China - Understand Brazilian luxury & fashion market Aptitudes cognitives Cognitive skills -Develop their curiosity and ability to interpret international issues -Think outside the box -Benchmark and interpret market intelligence Attitudes Key transferable skills -Interact effectively within a multicultural group -Work efficiently in English; written reports, oral & powerpoint presentations -Further develop problem solving and analytical skills -Develop hisher capacity for critical analysis -Develop their curiosity and ability to interpret international issues -Develop coherent arguments to support strategic recommendations Ethical and social understanding How to create value in a world of finite resources by innovating. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Etudes de cas Case studies Introduction Luxury is Branding: Luxury Brand Identity P a g e

144 Bibliographie References Site(s) web Web sites Marketing Strategy & Business Model Cultural Innovation Method Luxury Brand Building in China Brazilian luxury & fashion market Lectures obligatoires Required readings : Hoffmann & Coste (2013), Global Luxury Trends, London: Palgrave-Macmillan. Hoffmann & Coste (2012), Luxury Strategy in Action, London: Palgrave-Macmillan. Sempels & Hoffmann (2013), Sustainable Innovation Strategy, London: Palgrave- Macmillan. Holt & Cameron (2010), Cultural Strategy, Oxford: OUP. Lectures Recommandées Recommanded readings : Kapferer & Bastien (2008 or 2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Kogan Page Chevalier & Mazzalovo (2008), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Wiley Okonkwo, U. (2007), Luxury Fashion Branding: Trends, Tactics, Techniques, Palgrave- Macmillan Okonkwo, U. (2008), Luxury Online: Styles, Systems, Strategies, Palgrave-Macmillan Michel Chevalier et Michel Gutsatz (2012), Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support, Wiley Radha Chadha and Paul Husband (2008), The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury, Nicholas Brealey Michel Chevalier and Pierre Xiao Lu (2009), Luxury China: Market Opportunities and Potential, Wiley Pierre Xiao Lu (2008), Elite China: Luxury Consumer Behavior in China, Wiley Manfredi Ricca et Rebecca Robins (2012), Meta-luxury: Brands and the Culture of Excellence, Wiley Dana Thomas (2008), Deluxe: How Luxury Lost Its Luster, Penguin Christian Blanckaert, Luxe, Paris: Cherche-Midi. Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

145 DESIGN AND INNOVATION Code du cours Course Code MSC.LFMM2.MKCOR.0018 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name DESIGN AND INNOVATION Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader COSTE-MANIERE Ivan Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Introduction to Design Roots and history Aims, goals and different jobs in design creatives methodologies Initiation to Design Management - Brands strategies Definitions - Defining and creating and elaborating abrand Book - Defining a creatifve concept Thémes Topics P a g e

146 Résultats d apprentissage Intended Learning Outcomes and Skills A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) be able to build and design a complete brand strategy and to define a creative global concept Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz, Présentation orale - Presentation, Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Projet Project-based - Etudes de cas Case studies P a g e

147 Bibliographie References Site(s) web Web sites Lectures obligatoires Required readings : Claude Levi-Strauss, Anthropologie structurale, Pocket, 2003 Kotler Philip, Dubois Bernard, Delphine Manceau, Marketing Management, Pearson Education, 2004 Ferdinand de Saussure, Cours de linguistique générale, editions Payot 1995 Lectures Recommandées Recommanded readings : Porter Michael, Avantage concurrentiel, Paris, Dunod, 1999 Cooper Rachel and Mike Press, The Design Agenda, Chichester, John Wiley & Sons Ltd, 1995 Sun Tzu, L Art de la guerre, Flammarion, 1999 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Suzhou Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules FASHION AND BRAND MANAGEMENT Code du cours Course Code MSC.LFMM2.MKCOR.0021 Crédits Credits 4 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name FASHION AND BRAND MANAGEMENT Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours core

148 Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Sophia, Suzhou Exchange students allowed HOFFMANN Jonas If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Managing luxury or fashion brand is not the same as managing a consumer goods one, the specificities of that brand management are huge and make from the luxury brand management a specific exercise. The objective of this course is to aware students to this and to provide them a clear view on the subjects of brands: from brand equity, strategic brand management process and brand identity. The lectures will lay a stress on all the specificities of the fashion and luxury worlds from the products characteristics to consumer behaviour, issues faced in each sectors and all the macroeconomics trends A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Students will learn how the brand more than in other sectors is important in the luxury and fashion world, and learn to manage the brand equity concept. They will be able to use theories and concepts to analyse the branding strategy of luxury brands, to explain how the brands are creating a valuable difference with competitors through the brand identity and brand image concepts. They will know the specificities of the luxury brand lifecycle, how to manage it and be aware of the typology of consumers and their characteristics. They will know the rules and tools to increase the brand value. They will have a good knowledge of those universes through the study of the different figures of the sectors, the strategy of the main actors, and the different global trends. They will figure out the place accorded to creation into the company, and the product development cycle. The students will know how luxury and fashion brands are structured and organized Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) P a g e

149 programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 1 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Activités d apprentissage Learning activities Course 1 : Introduction Presentation of the objectives of the course -Definitions: -Brand - Luxury -Luxury Characteristics -What is a luxury brand? -What is a luxury product? - What is the relation with money - Fashion and Luxury -Why do brands matter? -What is brand equity? -Definition - CBBE -How to build brand equity? -Aaker s model Course 2: The brand Identity 1- Origin of the concept 2- Definition 3- The importance of Brand Identity in luxury 4- The identity prism 5- Branding is about Being Coherent 6-Innovation and surprise 7-Managing brand equity : to build and maintain the dream 8-The luxury dream formula 9-The dream equilibrium 10-From identity to image 11-Place of Brand identity in company strategies Course 3: Luxury Product range, brand stretching and business model Product ranges: P a g e

150 Luxury world has narrow ranges The core and peripheral ranges The good reason to launch a new range Brand Extension: The rules and conditions of brand extensions The two models of extension: Vertical and Horizontal The pyramid stretch The consequences The Galaxy model Managing brand extension Luxury business Model: Two types of luxury product brands The business models: The pyramid The Galaxy The perfume Business Model The high Tech Brands Course 4: The specificities of the luxury market Company sizes and sales figures The production cycle Paradox of luxury goods of Pr. Dubois Anti-laws of marketing Kapferer Market size Major Groups The Ready to wear sector: Description A base of identity for brand development Management issues Perfume and cosmetics: The market and the products Major companies Management issues Wine and spirits overview Watch and jewellery Market: The market Major companies Management issues Course 5&6: The Brand Value and its protection Buinessweek ranking Interbrand The presence of the brands The importance of brand design: Names and Logos Other signs of recognition Brand registration and defense Counterfeit market Course : Student s presentations Composed of five students, each group has to make a presentation of 45 minutes. The groups are composed by the students but foreign students must be included in each group. For the second course each group has to send and to the teacher with the name of the company they want to talk about. The company must be a leading company of the fashion or luxury world. P a g e

151 Bibliographie References Site(s) web Web sites The objective of the presentation is to take the place of brand top managers. You re going to present your management strategy to a major group interested in purchasing your company. Lectures obligatoires Required readings : The Luxury Srategy: Break the rules of Marketing to build luxury brands Jean-Noel Kapferer and Vincent Bastien Editions KoganLuxury Brand Management -A world of privilege Michel Chevalier et Gérard Mazzalovo Editions Wiley Lectures Recommandées Recommanded readings : Luxe & Co Dana Thomas Editions Les Arènes Strategic Brand Management Kevin Lane Keller Editions Pearsons Luxury World: Past, present and future of luxury brands Mark Tungate Editions Kogan Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules INTEGRATED LUXURY AND FASHION COMMUNICATION Code du cours Course Code MSC.LFMM2.MKCOR.0020 Crédits Credits 4 Nom du cours Course name INTEGRATED LUXURY AND FASHION COMMUNICATION Période d'enseignement Teaching period Fall P a g e

152 Charge de travail Student workload Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader COSTE-MANIERE Ivan Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills This specialization seeks to give students showing financial or marketing backgrounds the opportunity to enhance their knowledge in the luxury world, maybe one the fastest moving ones. The main aim is to acquire the skills enabling students to evolve in the innovation-driven and polycultural environment of global luxury companies and holdings. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Students will learn to develop lateral thinking, complex vision and flexible managerial capacities. Luxury strategies need to be created around changes and kinetics. Many professional tools will also be used from marketing approaches to accurate media planning, whether national or international. Have a theoretical and applied understanding of the broad topics comprising the course: current hot topics and theories in the luxury industry, communication, organizational culture, and ethics (including corporate social responsibility). Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding P a g e

153 Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO2.2 : To recognize and use positively the various dimensions of diversity : LG2 : Graduates should be able to work effectively in a multicultural team LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 100 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation, Rapport écrit Dissertation - Report Dissertation Contrôle continu 0 % Continuous Assessment préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Projet Project-based - Etudes de cas Case studies - Personal guided study 1.The Advertising Context: Strategy and planning 2.The Ethical Context Of Advertising 3.The Advertising Industry And Contemporary Issues 4.How Advertising Works 5.The Brand Perspective 6.Brand Personality: The emotional relationship 7.Brand Positioning Strategy 8.The Advertising Message: Tactical Approaches 9.Celebrities and Narrative: tactical message approaches P a g e

154 Bibliographie References Lectures obligatoires Required readings : To be given during the lectures Lectures Recommandées Recommanded readings : Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Suzhou Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules LUXURY AND FASHION PRODUCTS AND SERVICES MANAGEMENT Code du cours Course Code MSC.LFMM2.MKCOR.0019 Crédits Credits 4 Charge de travail Student workload Nom du cours Course name LUXURY AND FASHION PRODUCTS AND SERVICES MANAGEMENT Période d'enseignement Teaching period Fall Face à Face Contact hours Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Anglais English If other

155 Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other SOSCIA Isabella Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills The goal of the course is to help you enhance students' competencies in developing a good marketing plan and using marketing methods in order to implement marketing strategies in luxury and fashion industry. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Develop a marketing plan. Aptitudes cognitives Cognitive skills Understand marketing problems faced by firms in fashion and luxury. Attitudes Key transferable skills Use marketing methods in order to implement marketing strategies. Ethical and social understanding Analyze the opportunities for sustainable luxury. Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format P a g e

156 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Jeu d'entreprise Business game - Projet Projectbased - Etudes de cas Case studies The marketing plan; consumer behavior; competitor analysis in fashion markets; market research for marketing decisions; market segmentation, targeting and positioning; operational marketing. Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Lehmann and Winer, Product Management, McGraw Hill; Corbellini and Saviolo, Managing Fashion and Luxury Companies, Etas; Kapferer and Bastien, The Luxury Strategy, Kogan Page. Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules REGULATORY ISSUES IN THE LUXURY INDUSTRY Code du cours Course Code MSC.LFMM2.MKELE.0023 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Face à Face Contact hours Nom du cours Course name REGULATORY ISSUES IN THE LUXURY INDUSTRY Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Luxury and Fashion Management Dept. Marketing

157 Module - Type de cours core Course type Sophia, Suzhou Course open to students in Exchange students allowed exchange Langue d'enseignement Anglais English Teaching language Pré-Requis Prerequisite Responsable du cours DALLOZ Marc Course leader Belo Horizonte Lille Nom des intervenants par Paris Sophia Instructor(s) names by Suzhou Raleigh Other If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Premiums and promotions are constantly used by all major mail order companies Licensing is used by all major brands around the world A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Give a proper definition of a premium and promotion campaign organized by a mail order or internet company. Aptitudes cognitives Cognitive skills Understand the recent evolution of the above mentioned marketing tools. Understand and learn the occasions a mail order (internet) company has to use premiums and promotions as marketing tools. Learn what they can expect as results. Understand what licensing means through a practical case. Attitudes Key transferable skills Ethical and social understanding Learn how to build a promotion campaign. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu 50 % Continuous Assessment P a g e

158 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Nb midterms : 0 Activités d apprentissage Learning activities Etudes de cas Case studies The class will be held in three sessions of half a day each. The teaching approach is a mixed one combining some theory brought forward by the teacher as well as a consolidation of what is learned through a number of Case Histories. The approach is interactive with the constitution of groups of students working on their own campaign. The approach is similar to the one frequently adopted by the American MBA system. Passed the necessary theory level, the students will be able to work on their own cases and will end up building some interesting promotional campaigns. In terms of theory : -Each student will reach a general knowledge of the concepts of premiums and promotions. -Several examples of European companies using premiums and promotions will be covered within the two first sessions. -One licensing example will be used to approach the licensing concept. Consolidation : -At least one campaign will be presented by each group. -Each campaign will be analyzed by the teacher. Lectures obligatoires Required readings : Lectures Recommandées Recommanded readings : Indicated by the teacher: Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

159 STATE OF THE ART IN FASHION AND LUXURY Code du cours Course Code MSC.LFMM2.MKCOR.0022 Crédits Credits 2 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name STATE OF THE ART IN FASHION AND LUXURY Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program Luxury and Fashion Management Départements Department Dept. Marketing Module - Type de cours Course type core Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by None. This course is devoted to students joining the MSc Luxury & Fashion Management as they are willing to work in the marketing, branding, artistic, international fields, and need an average background level. Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other COSTE-MANIERE Ivan Ivan COSTE Ivan COSTE Descriptif du cours Course description Thémes Topics This specialization seeks to give students showing financial or marketing backgrounds the opportunity to enhance their knowledges in the luxury world, maybe one the fastest moving ones. The main aim is to acquire the skills enabeling students to evolve in the innovation-driven and polycultural environment of global luxury companies and holdings. P a g e

160 Résultats d apprentissage Intended Learning Outcomes and Skills A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Students will learn to develop lateral thinking, complex vision and flexible managerial capacities. Luxury strategies need to be created around changes and kinetics. Many professionnal tools will also be used from marketing aprroaches to acurate media planning, whether national or international. Aptitudes cognitives Cognitive skills Attitudes Key transferable skills Ethical and social understanding Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities The Luxury World is growing at a high speed. As it is now spreading over unexpected segments or nations, this specific management involves many uncommon strategic decisions. An overview of many of these activities will be achieved, enabling students to increase their backgrounds and knowledges with an indepth approach of some techniques, raw materials and so on. This course has been designed in order to make students understand these multiple specificities and facettes by means of various nowadays cases and professional examples. P a g e

161 Bibliographie References Site(s) web Web sites Lectures obligatoires Required readings : Let Them Eat Cake: Marketing Luxury To The Masses -- As Well As The Classes (janvier 2005) de Pamela N. Danziger Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (janvier 2005) de Michael Silverstein, et al -- Relié Lectures Recommandées Recommanded readings : Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Suzhou Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules STRATEGIC EVENT MANAGEMENT AND TOURISM MANAGEMENT DESTINATION MARKETING Code du cours Course Code MSC.SEMM2.MKELE.0007 Crédits Credits 2 Charge de travail Student workload Programme Program Départements Department Module Type de cours Face à Face Contact hours Nom du cours Course name DESTINATION MARKETING Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Strategic Event Management and Tourism Management Dept. Marketing AUDIT & INTERNATIONAL ACCOUNTING optional

162 Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Anglais English no specific prerequisites Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Sophia Exchange students allowed KEUP Mady Mady KEUP If other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Destinations face a highly competitive environment in both their leisure and business tourism marketing. Students will investigate how destinations market themselves and will gain an understanding of the current behavioural and economic trends that affect destinations as well as an overview of destination branding practices.the course will also cover aspects of destination management, notably stakeholder liaison. The main topics are : The role of Destination MarketingManagement Organisations (DMO) Governance of DMOs Destination image and positioning Branding and place marketing strategies Stakeholder marketing Trade marketing A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) To understand the pivotal role of destinations in the tourism system Aptitudes cognitives Cognitive skills Review practice in destination marketing through targeted group activity. Attitudes Key transferable skills Be able to analyse both the external and internal environment of a destination and understand how important factors influence positioning, branding and the marketing mix of destinations Ethical and social understanding To comprehend the influence of stakeholders and the DMO's role as "honest broker" on behalf of the destination (DMO = Destination Marketing Management Organisation). Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in P a g e

163 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites order to deliver sustainable performance in complex environments LO3.2 : To produce clear, well organized written communication : LG3 : Graduates should be able to communicate in an international environment LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 100 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Rapport écrit Dissertation - Report Dissertation Contrôle continu Continuous Assessment 100 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures Destination Identity what makes a destination? The role of stakeholders Who is responsible for destination marketing and what is their role? Destination marketing: Branding Public Relations B2C promotion B2B promotion Co-opetition Events Examples of destination management Lectures obligatoires Required readings : Readings will be posted on Knowledge Lectures Recommandées Recommended readings : UNWTOETC Handbook on Tourism Destinations Branding Destinationmarketing.org Europeancitiesmarketing.com Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) P a g e

164 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Nombre TD Number of Tutorial classes Durée TD (en heures) Tutorial class duration (in Autres (Distance, etc ) (en heures) Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules MICE - THE BUSINESS EVENTS INDUSTRY Code du cours Course Code MSC.SEMM2.MKCOR.0005 Crédits Credits 4 Charge de travail Student workload Programme Program Départements Department Module Type de cours Course type Course open to students in exchange Langue d'enseignement Teaching language Pré-Requis Prerequisite Responsable du cours Course leader Nom des intervenants par Instructor(s) names by Face à Face Contact hours Anglais English Nom du cours Course name MICE - THE BUSINESS EVENTS INDUSTRY Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total No specific requisites Strategic Event Management and Tourism Management Dept. Marketing MODULE 10 - MICE - THE BUSINESS EVENTS INDUSTRY Belo Horizonte Lille Paris Sophia Suzhou optional Sophia Exchange students allowed Rob DAVIDSON If other

165 Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment The strategic management of business events: Meetings, Incentives, Conventions and Exhibitions ('MICE'). The course will provide the knowledge and tools to enable the students to become effective and profitable business events managers. Among the issues dealt with in this course: the role of procurement, creating added value for event clients, dealing with ethical issues, and strategic meeting management. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the strategic role of the meeting planner and how their work adds value by achieving the over-arching goals of the organizations that use their services. Understand the key decision processes that business events planners are obliged to follow when designing and executing a business event Aptitudes cognitives Cognitive skills Take a critical and analytical approach to the process of business events planning, applying theories and key concepts in the field of the management of knowledge assets and technological progress Attitudes Key transferable skills Evaluate information and data from a variety of sources and take a critical approach to this, identifying examples of best practice that could be implemented in a professional context Be able to take a strategic approach to the professional and effective planning of business event, and to clearly demonstrate the value of their work to senior management Ethical and social understanding The ethical issues faced by meeting planners in the execution of their duties will be analysed. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills : LG2 : Graduates should be able to work effectively in a multicultural team LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO4.1 : To analyze globalization and evaluate its effects on business : LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To analyze and apply advanced concepts in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO5.2 : To assess a business issue and formulate solutions in a specialized discipline : LG5 : Graduates should be able to think critically and to assess business issues in a specialized discipline Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 100 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) Présentation orale - Presentation P a g e

166 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Site(s) web Web sites Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies Session 1 The globalized market environment for business events: technological, social and economic drivers Session 2 The new strategic role of the meetingsevents planner Session 3 Creating formal policies and guidelines for managing meetings and events Session 4 Risk and crisis management for meetings and events Session 5 The financial aspects of meetings and events: working with procurement, data analysis and reporting Session 6 Using technology in strategic meetings and events management Lession 7 Aligning the meetingsevent programme content with organizational strategy Session 8 Evaluation: Measuring and demonstrating return on investment (ROI) from meetings and events: financial, innovation, added knowledge and increased performance Session 9 Legal issues and compliance in a strategic meetings and events management context Session 10 Ethical dilemmas in the strategic management of business events Strategic Meetings Management Handbook: From Theory to Practice by Kevin Iwamoto. Published 2011, by Easton Studio Press Other mandatory articles will be published on Knowledge Lectures Recommandées Recommanded readings : Astroff M & Abbey J (2006), Convention Sales and Services, Waterbury Press Bowdin, G., Allen, J., O Toole, W., Harris, R., and McDonnell, I. (2011) Events Management, Elsevier McCabe,V., Poole, B., Weeks, P. and Leiper, N. (2000) The business and management of conventions, Wiley. Association Meetings International ( Conference and Incentive Management ( Conference and Incentive Travel ( Convene ( Incentive magazine P a g e

167 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Sophia Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules This course will be delivered in a set of two seminars. M1MScPP COURSES Strategy Code du cours Course Code PGE.FINM1.STCOR.0801 (fall) PGE.FINM1.STCOR.0806 (spring) PGE.FINM1.STCOR.0805 (fall US) PGE.FINM1.STCOR.0812 (spring US) Crédits Credits 5 Charge de travail Student workload Programme Program Départements Department Face à Face Contact hours Nom du cours Course name STRATEGY Période d'enseignement Teaching period Fall & Spring Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total M1 ABM Dept. Stratégy, Entrepreneurship and Economics

168 Module - Type de cours Course type core Lille, Paris, Sophia, Raleigh, Suzhou, Belon Horizonte Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Responsable du cours Course leader CIRILLO Bruno Belo Horizonte Olivier BERTRAND Lille Olivier BERTRAND Nom des intervenants Paris Olivier BERTRAND & Corinne POROLI par Instructor(s) names by Sophia Suzhou Raleigh Oussama AMMAR Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives This strategy course introduces the fundamental concepts, analytical tools, and strategic options at the basis of strategic analysis and action. We will use a combination of lectures, case studies and a team project to explore and apply theoretical frameworks and methodologies in different industry and company situations. For instance, we will explore methods for assessing the strength of competition and the relative bargaining power, for anticipating competitors actions, for analyzing cost and value structures and their relevance to competition, and for assessing potential changes in the scope of the firm (diversification and vertical integration). A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Understand the key concepts and tools of external and internal strategic analysis Aptitudes cognitives Cognitive skills Properly use methods and tools of strategic analysis. Acquire the basic jargon necessary to discuss, in a consistent and precise manner, strategic issues. Attitudes Key transferable skills Develop analytical skills and critical reasoning. Ethical and social understanding Recognize individual, sectoral-level specificities and their consequences. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO3.2 : To produce clear, well organized written communication LG3 : Graduates should be able to communicate in an international environment LO6.1 : To analyze and apply advanced concepts in a specialized discipline LG6 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO6.2 : To assess a business issue and formulate solutions in a specialized discipline LG6 : Graduates should be able to think critically and to assess business issues in a specialized discipline P a g e

169 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 50 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 100 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture & TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures & Projet Project-based & Etudes de cas Case studies 1. Introduction to strategy (Lecture Environmental analysis (Lecture Case study on environment and industry analysis (Tutorial Internal company analysis (Lecture Case study on internal company analysis (Tutorial Students' project: Part I finalization and submission (Tutorial Business strategy (Lecture Corporate strategy (Lecture Case study on strategic choices at business and corporate levels (Tutorial Students' project: Part II finalization and submission (Tutorial - 3 Grant, R. M. (2012). Contemporary strategy analysis and cases: text and cases, 8th Edition. John Wiley & Sons. Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e

170 Marketing and Innovation Code du cours Course Code PGE.FINM1.MKCOR.0401 (fall) PGE.FINM1.MKCOR.0405 (spring) PGE.FINM1.MKCOR.0404 (fall US) PGE.FINM1.MKCOR.0409 (spring US) Crédits Credits 5 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name MARKETING AND INNOVATION Période d'enseignement Teaching period Fall & Spring Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program M1 ABM Départements Department Dept. Marketing Module - Type de cours Course type core Lille, Paris, Sophia, Raleigh, Suzhou, Belon Horizonte Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Prerequisite Marketing fundamentals - either the L3 marketng course or the Marketing course on the Introductory M1 track Responsable du cours Course leader SPIER Peter Belo Horizonte Lille Nom des intervenants par Paris Sophia Instructor(s) names by Suzhou Raleigh Other Descriptif du cours Course description Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs'. This quote comes from Peter Drucker, an influential figure in management theory, and it provides an excellent justification for this keystone course. Whether you work in marketing and sales or in other functions, understanding and innovating for markets and customers will be vital for success. This course explores marketing's role in innovation, but adds to that two other key concepts: value and meaning. Both are far more complex than one might imagine. Innovation without value creation makes no sense: value is always 'value for someone', and invariably 'value relative to other options'. This presupposes a target and an understanding of what drives value and relevance for them. Which is why marketers spend so much time trying to listen to, study and understand those targets. Furthermore, what if that value is not built simply around a product, but P a g e

171 around a service, an experience, entertainment, desire...? What if that value is not personal, but social? We need then to understand the perspective of individuals and of groups; to understand both the private and personal sources of value and meaning and those of the culture or the group... This course will provide a range of concepts and tools to do just that and provide an opportunity to apply them though a sustained group project. This will build on the work done in the level one marketing course and provide an opportunity to further apply notions learned there. Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Marketing and innovation; strategic marketing; value proposition & target marketsegment; market and customer analysis; positioning; services marketing; servicization; experience economy; entertainment economy A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Cliquez ici pour entrer du texte. Aptitudes cognitives Cognitive skills Cliquez ici pour entrer du texte. Attitudes Key transferable skills Cliquez ici pour entrer du texte. Ethical and social understanding Cliquez ici pour entrer du texte. Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO2.1 : To contribute substantively to the product of a group and demonstrate leadership skills LG2 : Graduates should be able to work effectively in a multicultural team LO3.1 : To produce clear, well organized verbal presentations LG3 : Graduates should be able to communicate in an international environment LO3.2 : To produce clear, well organized written communication LG3 : Graduates should be able to communicate in an international environment LO4.2 : To apply theories and key concepts in the field of the management of knowledge assets, technological progress and innovation LG4 : Graduates should be able to manage in the global knowledge economy LO5.1 : To apply theories and major concepts of marketing, finance, human resource management, information systems, organization studies, law LG5 : Graduates should be knowledgeable of the functional areas of business management and their integration LO6.1 : To analyze and apply advanced concepts in a specialized discipline LG6 : Graduates should be able to think critically and to assess business issues in a specialized discipline LO6.2 : To assess a business issue and formulate solutions in a specialized discipline LG6 : Graduates should be able to think critically and to assess business issues in a Cours soumis à évaluation dans le cadre de l Assurance of Learning Non No pour l année en cours? Evaluation finale (DS) 50 % Final examination (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM Quizz & Etude de cas - Case study Contrôle continu 50 % Continuous Assessment préciser nature Explain type P a g e

172 Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 40 % Rapport écrit Dissertation - Report Dissertation 40 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture Activités d apprentissage Learning activities Cours interactifs Interactive lectures & Projet Project-based & Etudes de cas Case studies The course will have three components: A. Lectures: 1. Understanding innovation and value. Types and degrees of innovation; market stages & adoption cycles; service innovation and idea generation. 2. Strategic marketing: innovation and value for whom? Segmentation, targeting and positioning. 3. The new marketing mix and the 7 Ps. 4. Exploring value and meaning: personal and social. B.TDsProject groups: students will be involved in project-based over 5 sessions: identifying a market opportunity; generating and testing a new productservice idea for a specific target audience; exploring the market and its value drivers; understanding the competition and their relative positioning; developing a positioning and way-to-market strategy. C. Online resources: Insight into value creation; case study - innovation at LEGO; company interviews; understanding and managing different types of value: services, experiences, entertainment, sharing... Kotler P. and Armstrong G. (2009) Principles of Marketing, Prentice Hall; 13 edition.mooradian T. A., Matzler K., Ring L. J. (2012) Strategic marketing, Person, international editionroger Best (2012), Market-Based Management: International Version, Person, international edition Additional reading suggestions will be provided on the Knowledge platform Site(s) web Web sites A selection of useful links will be provided on the Knowledge platform Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules The type of delivery may be different on international es P a g e

173 Organizational Management Code du cours Course Code PGE.FINM1.HRCOR.0310 (fall) PGE.FINM1.HRCOR.0312 (spring) PGE.FINM1.HRCOR.0311 (fall US) PGE.FINM1.HRCOR.0316 (spring US) Crédits Credits 5 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name ORGANIZATION AND MANAGEMENT Période d'enseignement Teaching period Fall & Spring Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program M1 ABM Départements Department Dept. Management, Leadership & Organization Module - Type de cours Course type core Lille, Paris, Sophia, Raleigh, Suzhou, Belon Horizonte Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis Sociologie L3 Prerequisite Responsable du cours Course leader BACHA Eliane Belo Horizonte Amine EZZEROUALI Lille Nom des intervenants Eliane BACHA par Paris Eliane BACHA Instructor(s) names by Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics This course focuses on some principles and practices used in management and organization. The aim of the course is to equip students with the necessary knowledge to understand management theories, analyze organizations and help their future organizations in becoming more efficient. Hence, this course is designed to improve your effectiveness as a future manager and leader. The course is built around three main topics which are Management and Managers, Management and Organizations and, finally Integrative Managerial Issues. P a g e

174 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) To understand how an organization fucntions- To define the role of the leader- To understand the different organizational structure and design Aptitudes cognitives Cognitive skills To demonstrate an understanding of the theories and concepts of management and organization Attitudes Key transferable skills To be aware that several factors can impact the performance of the organization Ethical and social understanding To be an ethical and responsible manager Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To apply theories and major concepts of marketing, finance, human resource management, information systems, organization studies, law LG5 : Graduates should be knowledgeable of the functional areas of business management and their integration Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Oui Yes Evaluation finale (DS) Final examination 60 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu Continuous Assessment 40 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 75 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 25 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture & TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures & Devoirs Assignments Chapter 1: Introduction to Management & Managers- Chapter 2: Leadership- Chapter 3: Understanding groups- Chapter 4: Motivation- Chapter 5: Foundations of organizational design- Chapter 6: Contemporary organizational designs- Chapter 7: Introduction to Managing Human Resources- Chapter 8: Managing change- Chapter 9: Managing social responsibility and ethics- Chapter 10: Managing in a global environment Bibliographie References Site(s) web Web sites Cliquez ici pour entrer du texte. Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) P a g e

175 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Nombre TD Number of Tutorial classes Durée TD (en heures) Tutorial class duration (in Autres (Distance, etc ) (en heures) Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules Operation and Information Systems Code du cours Course Code PGE.FINM1.ISCOR.0703 (fall) PGE.FINM1.ISCOR.0701 (spring) Crédits Credits 5 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name OPERATION & INFORMATION SYSTEMS Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program M1 ABM Départements Department Dept. Management of projects, Information Systems and Supply Chains Module - Type de cours Course type core Belo Horizonte, Lille, Paris, Sophia, Suzhou Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis NA Prerequisite Responsable du cours Course leader AUGIER Marc Nom des intervenants par Belo Horizonte Lille Paris

176 Instructor(s) names by Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives This course is an introduction course to Management of Information Systems and Supply Chain Management. Information systems are an integral part of modern organizations. Managers increasingly use them to provide and deliver products and services, create competitive advantage, and manage global corporations. Professional managers, regardless of their functional business role, must have a solid grounding in the fundamentals of IS and the organizational implications of the use of IS to perform their jobs effectively. Other objective is to give a comprehensive global views of the issues & techniques of Management Information Systems and Supply Chain Management. During the course labs, we will use MS Access in order to provide students with some hands on experience about the basic IT fundamentals of IS, more specifically focus towards Data Base Management Systems and their role centralizing information and processes. Management of Information Systems, Data Base Management and Big Data, Digital Business, Supply Chain Management, Operations Management. A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Know how to situate the information systems on the corporate management system, Understand tactical (methodological principles, project management...) and strategic dimensions of information systems, operations and purchase management. Understand tactical & operational aspect of supply chain Aptitudes cognitives Cognitive skills Analyze the impact of the implementation of an information system in an organization in terms of: -strategy -management -organization -security -supply chain management Attitudes Key transferable skills Understand how Information systems are used to support decision making Understand why Operations is one of the most important function within management area. Ethical and social understanding Analyze the impact of the implementation of an Enterprise system in an organization in terms of privacy and collection of personal data, for their customers and employees. Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO3.1 : To produce clear, well organized verbal presentations : LG3 : Graduates should be able to communicate in an international environment LO3.2 : To produce clear, well organized written communication : LG3 : Graduates P a g e

177 Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Bibliographie References should be able to communicate in an international environment LO5.2 : To analyze how integration of input from various functional areas of business act to influence the formulation of strategy at the organizational level : LG5 : Graduates should be knowledgeable of the functional areas of business management and their integration Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Oui Yes Evaluation finale (DS) Final examination 50 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM - Quizz Contrôle continu Continuous Assessment 50 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 40 % Présentation orale - Presentation 40 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 20 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture - TD Tutorials Activités d apprentissage Learning activities Cours interactifs Interactive lectures - Etudes de cas Case studies - Personal guided study - Devoirs Assignments Session 1 - Introduction to Management Information Systems, Session 2 - The strategic role of Information Systems Session 3 - Data Base Management Session 4 - Operations Session 5 - Enterprise Application Systems Session 6 - Foundation of Business Intelligence and Big Data Session 7 - IT infrastructure Session 8 - Security Session 9 - Ethics and Intellectual property in a Digital world Session 10 - The future of digital business Management Information Systems: Managing the Digital Firm, Laudon and Laudon. Chopra, S. and Meindl, P. (2013). Supply Chain Management: Strategy, planning and operation. Pearson Prentice Hall: Pearson Education Site(s) web Web sites Last up to date information about the course will be provided online at (open to all registered users of the platform). Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Durée TD (en Autres Nombre TD heures) (Distance Number of Tutorial class, etc ) Tutorial classes duration (in (en heures) Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day P a g e

178 duration (in Other (in tutorial class, different schedules Corporate Finance Code du cours Course Code PGE.FINM1.FICOR.0503 (fall) PGE.FINM1.FICOR.0507 (spring) PGE.FINM1.FICOR.0506 (fall US) PGE.FINM1.FICOR.0510 (spring US) Crédits Credits 5 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name CORPORATE FINANCE Période d'enseignement Teaching period Fall & Spring Distanciel Distance Autonomous personal &or team work Evaluation P a g e Durée totale Total Programme Program M1 ABM Départements Department Dept. Marketing Module - Type de cours Course type core Lille, Paris, Sophia, Raleigh, Suzhou, Belon Horizonte Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis None Prerequisite Responsable du cours Course leader GROSLAMBERT Bertrand Belo Horizonte Patricia GIROD Nom des intervenants Lille par Paris

179 Instructor(s) names by Sophia Suzhou Raleigh Other Bertrand GROSLAMBERT Descriptif du cours Course description Thémes Topics Résultats d apprentissage Intended Learning Outcomes and Skills Our objective is to bring students to develop a rigorous analytical framework of the major investment and financing decisions. In particular, we will shed lights on the interest rates and the investment valuation. We will focus on different ways of financing between equity, debt. Then, we present the relationship between risk, return and the cost of financing. Cliquez ici pour entrer du texte.investment valuation, Financing tools (shares and bonds), Risk and return (cost of capital) A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Cliquez ici pour entrer du texte. Aptitudes cognitives Cognitive skills Cliquez ici pour entrer du texte. Attitudes Key transferable skills Cliquez ici pour entrer du texte. Ethical and social understanding Cliquez ici pour entrer du texte. Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO5.1 : To apply theories and major concepts of marketing, finance, human resource management, information systems, organization studies, law LG5 : Graduates should be knowledgeable of the functional areas of business management and their integration Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Yes No Evaluation finale (DS) Final examination 60 % (Précisez la nature pour l'évaluation finale Explain type for final examination) QCM Quizz Contrôle continu Continuous Assessment 40 % préciser nature Explain type QCM - Quizz 100 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 1 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 0 % Format de cours Course format Cours magistral Lecture & TD Tutorials Activités d apprentissage Learning activities Devoirs Assignments INTRODUCTION Introduction and refresher course P a g e

180 PART 1 : INVESTMENT VALUATION (3 h Lecture + 4,5 h Tutorial) 1. The time value of money and net present value 1.1. Capitalisation 1.2. Discounting 1.3. Present value and net present value of a financial security 1.4. The NPV decision rule 1.5. What does net value depend on? 1.6. Some examples of simplification of present value calculations (without CF rise at different rate) 2. The internal rate of return 2.1. How is internal rate of return determined? 2.2. Some more financial mathematics : interest rate and yield to maturity 3. Incremental cash flows and an other investment criterion 3.1. The predominance of NPV and the importance of IRR 3.2. The main lines of reasoning 3.3. Which cash flow are important? 3.4. An other investment criterion PART 1 reading requirements : Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 16, p Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 17, p Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 29, p PART 1 personal work : Set of exercises in the ppt file PART 1 documents : Ppt file on SKEMA website PART 2 : MAJOR FINANCING TOOLS : SHARES AND BONDS (3 h Lecture + 3 h Tutorial) 1. Shares 1.1. Basics concepts 1.2. Price Earnings ratio 1.3. Key market data 2. Bonds 2.1. Basics concepts 2.2. The yield to maturity 2.3. Floating-rate bonds 2.4. Medium term notes 2.5. Default risk and the role of rating PART 2 reading requirements : Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 23, p Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 21, p PART 2 personal work : Set of exercises in the ppt file PART 2 documents : Ppt file on SKEMA website PART 3 : RISK, RETURN, COST OF EQUITY AND COST OF CAPITAL (3 h Lecture + 4 h Tutorial) 1. Risk and return 1.1. Sources of risk 1.2. Risk and fluctuation in the value of a security P a g e

181 1.3. Tools for measuring return and risk 1.4. How diversification reduces risk 2. Cost of equity 2.1. Return required by investors : the CAPM 2.2. Properties of the CAPM 3. From the cost of equity to the cost of capital 3.1. Weighted average cost of capital PART 3 reading requirements : Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 18, p Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 19, p Corporate Finance, Vernimmen 2011 (3rd edition), Chapter 30, p PART 3 personal work : Set of exercises and a case study in the ppt file PART 3 documents : Ppt file on SKEMA website A set of exercises and questions is available on the book website : Bibliographie References The book is also available on Scholarvox by Cyberlibris. The SKEMA s Mediatheque gives you the opportunity to consult the book freely at the following address : 1) Corporate Finance Theory and Practice, P. Vernimmen, John Wiley & Sons, 2011, 3rd edition Available freely on Scholarvox by Cyberlibris at Corporate Finance - J. Berk and P. DeMarzo, Pearson Education, Site(s) web Web sites Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules The type of delivery may be different on international es P a g e

182 Sustainable Performance Code du cours Course Code PGE.FINM1.STCOR.0802 (fall) PGE.FINM1.STCOR.0807 (spring) Crédits Credits 3 Charge de travail Student workload Face à Face Contact hours Nom du cours Course name SUSTAINABLE PERFORMANCE Période d'enseignement Teaching period Fall Distanciel Distance Autonomous personal &or team work Evaluation Durée totale Total Programme Program M1 ABM Départements Department Dept. Stratégy, Entrepreneurship and Economics Module - Type de cours Course type core Lille, Paris, Sophia Course open to students in exchange Exchange students allowed Langue d'enseignement Teaching language Anglais English If other Pré-Requis None Prerequisite Responsable du cours Course leader SEMPELS Christophe Nom des intervenants par Instructor(s) names by Belo Horizonte Lille Paris Sophia Suzhou Raleigh Other Descriptif du cours Course description Thémes Topics Rather than explaining sustainable develpment by using theories or classical classes and cases, this course will ask you to design an innovative sustainable project by team, to promote it and to be able to crowdfund it through a real entrepreneurial platform. You will therefore need first to understand the key challenges around sustainability and the way it relates to innovation. you will then need to imagine, design and document a strong innovative and sustainable idea you will then promote on a real platform. The goal is then to launch a crowdfunding campaign to allow a community of entrepreneurs - maybe you - to find a solution to your idea and implement it in the real life... then getting the money at stake. It is therefore the market that will indicate if your idea is relevant and innovative... or not. Sustainability, innovation, crowdfunding, problem solving approach P a g e

183 Résultats d apprentissage Intended Learning Outcomes and Skills Contribution aux objectifs pédagogiques du programme Contribution to objectives Evaluation des étudiants Student Assessment Méthodes d enseignement Teaching Methods Plan de cours Course Plan A l issue de la formation, vous serez capable de As a result of this module, you will be able to: Connaissances Knowledge and Understanding (subject specific) Design an innovative and sustainable idea, structure it and introduce it to a community you will then need to manage and interact with to crowdfund your project Aptitudes cognitives Cognitive skills Connect sustainability with innovation Discover innovative funding approach Understand the power of the crowd when solving appealing challenges Attitudes Key transferable skills Responsible, creative, adventurer, social andor business transformer Ethical and social understanding Just realise you can really improve the world by doing a business that may create financial and non financial value Indiquer les objectives auxquels contribue le cours (en se basant sur le curriculum mapping du programme) Indicate which objectives the course contributes to (based on the program curriculum mapping) LO1.1 : To recognize potential ethical dilemmas : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments LO1.2 : To select the best course of action to follow in order to behave as responsible managers : LG1 : Graduates should behave as responsible managers in order to deliver sustainable performance in complex environments Cours soumis à évaluation dans le cadre de l Assurance of Learning pour l année en cours? Non No Evaluation finale (DS) Final examination 0 % (Précisez la nature pour l'évaluation finale Explain type for final examination) Autre - Others Contrôle continu Continuous Assessment 0 % préciser nature Explain type QCM - Quizz 0 % Etude de cas - Case study 0 % Présentation orale - Presentation 0 % Rapport écrit Dissertation - Report Dissertation 0 % Nb midterms : 0 Participation - Class participation 0 % Examen intermédiaires - Mid-term examination 0 % Autre - Others 100 % Format de cours Course format elearning - TD Tutorials Activités d apprentissage Learning activities Projet Project-based No plan, just an amazing and extraordinary adventure to live Bibliographie References Site(s) web Web sites P a g e

184 Nombre CM Amphi Number of Lectures Durée CM Amphi (en heures) Lecture duration (in Modalités de délivrance du cours (par si différent) Course delivery modes (per if different) Autres Durée TD (en (Distance Nombre TD heures), etc ) Number of Tutorial class (en heures) Tutorial classes duration (in Other (in Préciser les spécificités de programmation (TD journée, cadencement spécifique des séances) Specify if full-day tutorial class, different schedules P a g e