International Business MS/MIB Leadership and Management MS/MLM

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1 International Business MS/MIB Leadership and Management MS/MLM Curriculum for Master s Degree Programme in International Business and Leadership and Management

2 Name of curriculum: Master s degree programme in Business Contact: Head of Department of Business Length of degree programme: Three semesters Number of credits: 90 ECTS, Cycles 2.2 and 2.1 under Iceland s National Qualification Framework for Higher Education and Degrees from 2011 First edition, March

3 Table of Contents Description of study programme... 3 Exchange studies... 4 Electives... 4 Internship... 4 Research connections... 4 Programme structure and teaching methods... 4 International Business in Emerging Markets... 7 Strategic Management... 8 Financial Planning and Project Management... 9 International Marketing Financial Opportunities Change and Crisis Management Theories of Leadership Service Management International Finance Methodology Negotiations Sustainable Management Global Marketing Servant Leadership Leadership Communication Thesis Writing Human Resource Management Corporate Governance Intended learning outcomes

4 Description of study programme Master s programmes in International Business and in Leadership and Management are designed to provide knowledge and training for specialised positions in enterprises operating in Iceland and abroad. The study programmes provide a good grounding in the area of finance, management, marketing, leadership and interpersonal communication, with an emphasis on internationality, responsible leadership and corporate business operations outside of the home country. Bifröst University aims to provide organisations with responsible and welleducated, open-minded administrators, managers and employees with a good knowledge of finance, management and marketing, as well as the ability to assess and develop business opportunities in new and existing niches. Students will receive training in critically assessing opportunities for corrective action and expansion within the main fields of activity of the companies for which they work. MS/MIB in International Business In studies in International Business, strategic planning and marketing of new business ideas in foreign markets form a special focus of study, which receives increased attention under this programme structure. Students have the opportunity to research and explore major issues pertaining to international business, such as international communications, global marketing, international finance and so on. The Master s study programme in International Business is designed to provide training for specialised positions in enterprises operating in Iceland and abroad. Expansion of Icelandic businesses in new and existing markets in Europe and elsewhere in the world will be examined. Particular emphasis is placed on strategic planning and marketing of new business ideas in foreign markets. MS/MLM in Leadership and Management The Master s programme in Leadership and Management underscores and supports the role of Bifröst University in preparing people for leadership positions in the working world and in the community, guided by principles of sustainability and social responsibility. Leadership is a multifaceted phenomenon that must be viewed from many angles. To achieve this objective, diverse course offerings are available, forming both a theoretical and a practical foundation. These include a special course on servant leadership, as well as courses dealing with many different leadership theories. Emphasis is placed on communications and communication skills for managers and leaders. The study programme is designed to prepare students for complex and demanding managerial and leadership positions. Modern administrative practices and governance call for team communication, and how to provide leadership in teams will thus form a particular focus of the study programme. 3

5 The purpose of the programme is likewise to research and find out how successful organisations apply professional leadership and management. Exchange studies Students have the opportunity to spend one semester studying at one of Bifröst University s partner universities. Exchange studies are good preparation for studies and work in an international environment and at the same time give students an opportunity to get to know another culture, gain valuable experience and expand their horizons. A good number of Master s students spend an exchange semester abroad, although fewer do so than undergraduate students. Electives Students can choose courses from other Master s degree programmes, in particular from programmes in Cultural Management and Law. Internship The objective of internships is to offer students on-the-job training under the professional guidance of experienced managers and administrators of businesses and institutions. Internships involve training in the workplace, centring on the activities of the participating institution/business. The supervisor and student meet regularly and assess the work and project progress. On completion of an internship, students should be able to make use of appropriate methods and techniques for the tasks assigned to them, have achieved autonomy in their working methods and be able to set up and follow a project schedule. Research connections An effort is made to connect academic research as best as possible to the courses offered; at any given time, a number of students are participants in various research projects at Bifröst. Students various undertakings outside Bifröst alongside their studies have contributed to increased maturity and an enhanced connection between the study programme and the working world. Programme structure and teaching methods Admission requirements to the study programme are a Bachelor s degree or equivalent qualification, pursuant to the National Qualification Framework for Higher Education and Degrees from Students can graduate with an MS degree in International Business or an MS degree in Leadership and Management by completing 10 courses and a final thesis worth 30 ECTS credits. Students may also elect to complete 15 courses and no final thesis and thereby graduate with qualification at the Master s level. 1 MIB in International Business and MLM in Leadership and Management. 1 As per Iceland s National Qualification Framework for Higher Education and Degrees, issued in 2011 by the Ministry of Education, Science and Culture, pursuant to Act No. 63/

6 One ECTS credit is considered to correspond to hours of student work. This work includes all reading, assignment work, preparation for final examinations, presentations, working weekends, lectures and all other work that students complete in connection with a course. The study programme leverages and builds on the knowledge and experience of people who have worked in different fields of business. Teaching methods differ from what is conventional elsewhere, combining distance learning and oncampus studies. Distance learning programmes are offered in the fall and spring semesters; distance-learning students also attend working weekends at Bifröst. Instruction is largely based on concrete assignments with a vocationally oriented connection to business. Teaching, assessment of studies and the organisation of teaching are as per the Bifröst University Regulations and Rules on Studies and Teaching, found in Bifröst University s Quality Manual (EF 110). The Quality Manual also contains rules for examinations and various instructions for students. The Quality Manual can be accessed on Bifröst University s website. 5

7 MS/MLM in Leadership and Management Fall 2014 ECTS Spring 2015 ECTS MS Fall 2015 ECTS CORE Strategic Management 6 CORE Servant Leadership 6 CORE MS Thesis 30 CORE Human Resource Management 6 CORE/MS Methodology 6 CORE Leadership Communication 6 CORE Sustainable Management 6 MLM Fall 2015 ECTS Elective 6 CORE Theories of Leadership 6 Elective 6 Elective 6 Elective 6 Elective/MLM 6 Elective 6 Total 30 Total 30 Elective 6 Elective 6 Elective 6 Total 30 MS/MIB in International Business Fall 2014 ECTS Spring 2015 ECTS MS Fall 2015 ECTS CORE Strategic Management 6 CORE International Finance 6 CORE MS Thesis 30 CORE International Business in Emerging Markets 6 CORE/MS Methodology 6 CORE Intercultural Communication 6 Elective 6 MIB Fall 2015 ECTS CORE Global Marketing 6 Elective 6 Elective 6 Elective 6 Elective 6 Elective 6 Total 30 Total 30 Elective 6 Elective 6 Elective 6 Total 30 6

8 International Business in Emerging Markets Semester and length: Fall, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The international business environment has radically changed since the financial crisis hit in The course will deal with the impact of globalisation and the financial crisis on the fragile environment of businesses operating in a developed market, emerging market regions and developing countries. Business ethics have gained increased weight after the financial crisis. The course thus delves in particular into ethics, corruption, corporate social responsibility, sustainability and good governance. The course will touch on the changes faced by the European Union and the problem of the Euro. The course will likewise involve analysis of international markets in rising developing countries and regions such as China, India, the Middle East and South America in comparison with the European Union. The differences in business connections between these countries/regions will be explored, and examples of investment and interaction from these countries/regions will be examined. Students will complete concrete assignments in groups of up to five. Strong emphasis is placed on academic skills, careful working methods and consistency of format. Learning outcomes: After the course, students will: Have knowledge of the most recent trends in international business and emerging market studies. Students can in an organised manner set forth analysis of an international market that takes into consideration theories of international business, pointing out solutions that a third party can leverage. Students can likewise explain the complex interaction between financial stability and business opportunities, systemic effects of corruption or ethics and the structural capacity of trade connections between countries. Students must be able to compare major theories and criticise them by drawing conclusions and supporting these with arguments. 7

9 Strategic Management Semester and length: Fall, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The course is a Master s level course in strategic planning and is intended as an introduction to the core concepts and methods of strategic management necessary for one to know in order to be able to analyse and shape policy and for one to be able to apply in order to achieve successful policy introduction in organisations, private companies and public institutions. Strategy is examined in various contexts, both in Iceland and in the international scene. New techniques for analysis will be introduced: scenario analysis and stakeholder analysis. Learning outcomes: Knowledge objectives: Students understand and are able to explain the principal concepts pertaining to corporate strategy Students know the main theories concerning strategic management Students understand the importance of strategic planning in different environments Students understand the main concepts relating to corporate objectives, roles and vision Students know about policy introduction and quality control Students can analyse the line organisation of companies and organisational charts Students know two of the main theories concerning strategic planning: the prescriptive and emergent approaches Capability objectives: Can explain common models for analysing strategy Can explain how different strategic planning methods are leveraged and implemented by managers in Iceland and in international operations Can analyse and articulate a policy in a company or institution Have developed skills in data collection and (promotional) presentation of a subject matter Have acquired an ability for constructive criticism grounded in positive thinking and professional analysis of several of the main models (systems) and concepts of strategic planning studies Can exchange views on the main theories about strategy 8

10 Financial Planning and Project Management Semester and length: Fall, 6 weeks Teaching methods: Independent project work and lectures. Emphasis is placed on students reading and familiarising themselves with the course content on their own initiative and taking active part in project work. In lectures, course objectives for the week will be described and basic terms and concepts reviewed. Material will be introduced through visual images, examples, anecdotes and other means considered conducive to improving students comprehension of the course content. Content and objectives: Students acquaint themselves with and receive training in the fundamentals of project management methodology in arts-related activities and in financial planning for culture-related projects. Knowledge from other courses will be leveraged, and a point is made of having students apply the content of the course to the reality they themselves have experienced. Learning outcomes: On completion of the course, students will be able to: Explain the premises of creative project management, such as objectives, targets and performance Discuss the main principles of organisation for culture-related projects and related problems Justify the premises of project planning based on objectives and the context of the market and the needs of concerned parties Analyse internal and external project context Explain and justify the choice of different approaches in project organisation Work with new ideas in organisations and find a channel for them 9

11 International Marketing Semester and length: Fall, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The central focus of the course is on providing students an opportunity to come into contact with work on concrete projects for preparing the choice of and entry into a foreign market or markets. The course will examine in detail specific issues that affect performance and sales on foreign markets. Learning outcomes: Knowledge objectives: Students are familiar with the main sources of knowledge and databases Students understand how available research and information can be utilised to forecast performance Students know the main factors affecting performance in marketing abroad Students have a good insight into what factors affect different issues in marketing abroad Capability objectives: Can analyse opportunities on a foreign market Can take advantage of existing knowledge to formulate international marketing policy Can formulate a well-argued report on strategy and introduction of a marketing plan Can exchange views on the central theories of international marketing and place them in the context of different topics 10

12 Financial Opportunities Semester and length: Fall, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The objective of the course is to provide students with insight into possible ways to finance new business opportunities. The course will deal with: An introduction to the venture company environment, risks and markets, Financial statements (statement of income, balance sheet and cash flow), Budgets and assessment of capital requirements, The main alternatives for financing at different stages of company development, How to appraise new business opportunities based on cash flow, Calculations for how large a stake to sell. Learning outcomes: Knowledge objectives: Know about different financial markets and financing opportunities, Possible financing routes at different stages of company development, Know about the nature and form of financing alternatives, Have gained an understanding of different methods for appraisal and valuation and their application in different scenarios, Have a knowledge of the essentials concerning introduction and representation of material at investor presentations. Capability objectives Be able to assess long-term and short-term capital requirements, Make calculations for valuation of stocks and bonds, Be capable of calculating free cash flow and know the difference between free cash flow and cash flow, Have a substantial comprehension of how to read financial statements in making one s own assessment of financial strength, solvency, profitability and so on. 11

13 Change and Crisis Management Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to students on campus or by means of audio and video through the University s learning management system. Content and objectives: The course objective is to enhance participants skills in negotiating change. Learning outcomes: After the course, they will be able to participate in developing and shaping change-related work on the basis of their knowledge of methods and theories. Participants will be able to make an independent assessment of different methods on which to base change management plans, in keeping with the objectives of change. 12

14 Theories of Leadership Semester and length: Fall, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The course deals with major theories in the field of leadership, from the first theories of leadership associated with trait leadership through to new theories such as authentic leadership and ethical leadership. The course delves into the theoretical foundations of these theories and investigates their scientific contribution. The main differences between some of the most influential theories are examined, and an assessment of these theories is made. The course explores how these theories can help us to manage and lead with greater success. In addition, special emphasis is placed on the Nordic leadership model and its significance for leadership and management. Learning outcomes: Can explain major theories in leadership studies Understand the importance of major theories in the field of leadership for the scientific community Are familiar with possible connections between major theories Can leverage major theories to achieve success both professionally and in private life 13

15 Service Management Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: The course is a Master s-level course in service management and is intended as an introduction to the basic concepts and methods necessary for one to know in order to succeed in managing and marketing service companies. Service is examined in various contexts, both in Iceland and on the international scene. The main angles covered are human resources, technology and service company policy. Learning outcomes: Knowledge objectives: Students will understand and be able to explain the basic concepts of the service economy and marketing Students will have knowledge of key theories about consumers and localisation of service in a competitive market Students will understand how basic marketing methods can be adapted for service companies Students will be familiar with the introduction of successful service policies and with quality control Students will be acquainted with the main models on the service company s interaction with the customer Capability objectives: Be able to explain the main theories and models used in service management and marketing Be able to explain how recognised marketing and management methods are used in service Be able to analyse and articulate a service policy in a company or institution Have developed skills in data collection and (promotional) presentation of a subject matter Have acquired an ability for constructive criticism grounded in positive thinking and professional analysis of several of the main models (systems) and concepts of service studies Be able to exchange views on the main theories about service management and marketing of service 14

16 International Finance Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to students on campus or by means of audio and video through the University s learning management system. Content and objectives: Main course components: Business management in an international environment. The structure of the international monetary system, currency areas and balance of payments. Theories on purchasing power parity and postulates on the relationship between currencies, interest rates and inflation. Different exposures. Financing (equity capital and loan capital) on international markets. Direct foreign investments theories and risks. Treasury management between countries and management of cash flow streams between market areas and places of business. Transfer pricing and handling of dividends. Planning in an international context. Conditions relating to taxation in a multinational environment. Learning outcomes: Knowledge objectives: Students can describe the environment of multinational corporations and characteristics thereof. Students can highlight basic elements respecting the causes and effects of the financial crisis. Students can explain and criticise theories on the relationship between various economic indicators. Students understand influencing factors that can cause exposure in international business management. Capability objectives: Students can interpret financial aspects of business management at an international level. Students can explain the forces that affect the development of economic indicators and currency exchange rates. Students have received training in analysing international business conditions as compared to local corporate activity. Students have received training in familiarising themselves with and analysing conditions for multinational business operations under various scenarios. Students can assess the potential benefits/risks involved in multinational business operations. 15

17 Methodology Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to on-campus students or with audio and video through the University s learning management system. Content and objectives: This course introduces core research concepts and methods and at the same time aims to prepare students for writing the Master s thesis project. The course will cover various research traditions in the social sciences; formation of research questions and objectives; development of hypotheses and theories; preparation of research plans and formatting of Master s projects; qualitative and quantitative research methods; construction of questions; data processing; presentation of findings; and research validity, reliability, transparency and ethics. Students go through the process of preparing research, selecting methods and conducting research, as part of which students receive training in collecting qualitative data, such as interviews, participant observation and textual analysis. Students likewise receive training in setting up simple online questionnaires. At the same time, students are introduced to the main traditions concerning Master s thesis projects at Bifröst University, and project work in the course is designed to be of continuing use for students in writing the Master s thesis. Learning outcomes: Knowledge and understanding On completion of the course, students will: be informed about key methodological concepts recognise salient traditions in social science research possess knowledge of basic research methods, both quantitative and qualitative be aware of the limitations of research methods, as well as their advantages and drawbacks, validity and reliability be conscious of ethical issues in research Skills On completion of the course, students will be able to: make use of the course project in continuing work on the Master s thesis project and gain increased proficiency in scientific methods formulate research questions and research objectives and define research project scope 16

18 design research based on objectives and questions, select appropriate research methods and ask questions in line with project objectives organise a research project (Master s thesis project) by preparing a research plan obtain data, especially qualitative data, and have received training in use of such data in the course analyse the research data they have obtained and present their findings in a clear and appropriate manner recognise the validity and reliability of their own research prepare a risk assessment regarding ethical issues and confidentiality of research participants and evaluate whether presentation of data collides with ethical issues or not make conclusions on the basis of their own findings in a critical manner and avoid drawing overly strong conclusions on the basis of available data 17

19 Negotiations Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to students on campus or by means of audio and video through the University s learning management system. Content and objectives: The course deals with the keys to effective negotiation skills. The course will introduce means of attaining better results in negotiations and how one can encourage a solution-oriented approach with negotiating parties. Among other things, the course will cover systematic preparation for negotiations, helpful methods in structuring a successful negotiation process and various tactics for meeting different negotiators. The course will run through the basics of mediation, which is growing in prominence as a methodology for solving matters of dispute around the world. Mediation seeks the direct involvement of parties to a dispute in solving the matter rather than having a third party decide the outcome. The mediation process and the demands made of mediators in their work will be reviewed. Techniques that can be used in improving communications between sides in a dispute will be examined, as will effective methods of gathering information. Learning outcomes: On completion of the course, students will have gained the knowledge to attain better results in negotiations. Students will also have gained proficiency in interpersonal communications. They will have learned to apply creative and innovative thinking in solving matters of dispute and gained the ability to analyse the actual nature of a dispute. They will have learned how to use active listening in resolving matters of dispute and learned questioning techniques to gain an understanding of a dispute s essence. 18

20 Sustainable Management Semester and length: Spring, 6 weeks Teaching methods: Teaching methods are diverse and build on Bifröst University s tradition of project-based learning. Lectures and guidance from the instructor are provided directly to students on campus or by means of audio and video through the University s learning management system. Content and objectives: The course deals with various elements relating to sustainable management. Among the topics covered are the fundamentals of sustainable development, social responsibility and how this is connected to sustainable development. In addition, the course will touch on numerous other factors relating directly and indirectly to corporate sustainable development, such as ethics, codes of conduct, disclosure, financial markets, corporate governance, the environment and marketing. Finally, the course will address what is involved in servant leadership and how this methodology relates to sustainable development. Learning outcomes: On completion of the course, students will have gained knowledge of sustainable development and how it can be introduced in connection with varied corporate activities and operations. Students will gain proficiency in resolving issues relating to corporate social responsibility. In the same vein, students will have gained knowledge of the concept of servant leadership and its interplay with sustainable development. 19

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