Lewis-Clark State College BUS 321 Principles of Marketing - 61 Fall 2015 SYLLABUS

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1 Lewis-Clark State College BUS 3 Principles of Marketing - 6 Fall 05 SYLLABUS Instructor: Ayodeji B Arogundade, Ph.D. abarogundade@lcsc.edu Class Communication: Access through homepage of class website Please use course for ALL course communications! Class: Section: 6 Textbook: Marketing (06) Pride & Ferrell ISBN Recommended supplemental Reading The Wall Street Journal Course Description: This course examines the basic elements of marketing theory, terminology, and concepts with an emphasis placed on analyzing consumer motivation. Course Objectives: This course is designed for students who wish to conduct marketing activities in the future for organizations. Given full participation in the course students will:. Gain an understanding of the marketing function in today s business environment. Develop an appreciation and knowledge of how and when to implement marketing strategies 3. Show an understanding of how marketing affects people s lives and their culture 4. Possess a strong foundation for further studies in marketing Method of Evaluation: Case Studies 30 points each Each student will explore two cases this semester. Each study will be worth a maximum of 30 points. Case studies will be assigned two weeks before they are due. A professionally prepared written exploration of the questions at the end of each case is expected. Items to be included in all case studies include: Respond to all case questions Analysis of at least three pages. Your paper should be formatted to no more than doublespaced, and no larger than point font Include at least three outside references. Avoid the use of blogs of wikis as references. The validity of content can be difficult to prove Include at least one reference to the textbook Properly formatted works cited page. See the Purdue OWL site for specific citation information. I do not care whether you use APA, MLA, or other citation techniques as long as your in-text references and works cited are professionally formatted All cases must include a SWOT analysis. Your SWOT must include at least three variables for each SWOT area. You must not only provide three variables, but commentary to expound on your variable. I will provide a case exemplar that shows a properly formatted SWOT No late case studies will be accepted

2 Case Study Schedule/Due Dates: Case Study : Due September 9 th Case 3.: Pages Whole Foods Capitalizes on Consumer Desires for Organic Food. Case Study : October 7 th Case 7., Page 40-4 General Electric Goes Social to Reach Business Buyers Group Project 00 points The project will be given by :59 PM on Sunday September 6 th and due by :59 pm on Sunday, December 0 th. Students will complete the semester project in groups of five. Group work is a fact of professional life and I want to give you some experience in completing a project in a group setting. You have many tools at your disposal to complete this assignment. Blackboard, Facebook, Skype, , Telephone, are some of the tools you can use to collaborate. If you use all the tools at your disposal there should be no need to meet in person. I strongly encourage students to avoid procrastination. Please get in contact with your fellow group members as soon as possible. More information will be given regarding the project in the following weeks. In the meantime, take a look at Appendix B in your Marketing 06 Textbook. The information in the appendix will be quite helpful when working on your group projects. Discussion Board Postings 0 points each The discussion board consists of Questions to Consider for Discussion which will be posted in each week s discussion board. Students must respond to all questions presented in each discussion post. You will not be able to see the discussion responses of other students until you create your initial thread. Do not create a thread without complete responses to the questions. I do not want you to see other posts until you have completed your own! Creating an incomplete thread is considering cheating. Each student is expected to make at least three postings (one answering the question posed and two replying to the posts of two other students). Respond to the discussion questions Discussion questions will be available on select Sundays at :00am. Please see the schedule in the syllabus for specific dates. Responses to the discussion questions are due by :59pm on the Thursday of the week the questions are assigned. You need to substantively respond to all elements of each question. You will not be able to see the posts of your team until you post your initial responses to the discussion questions. Respond to the post of at least two other students - Response to the post of two of your peers is due by :59pm on the Saturday of the week the questions were assigned. Your responses to your team must be substantive. I need to see more than I really liked your post or great job on the assignment. You need to address certain elements of each members post. Your response to each discussion question should be at least paragraph long (at least 50 words), and free of spelling and grammatical errors. Use facts and marketing terminology from the text to support your answers. Interaction between students on the discussion board is important. Students are expected to read the postings of other students. You must not only respond to each question, but respond to the post of at least one other student. Failure to respond to the posts of other students will result in a loss of points. Students are encouraged to share their experiences as they relate to

3 marketing. Due to the participatory nature of the discussion board, no late posts will be accepted. PRACTICE QUIZZES No point There will be a weekly practice quiz covering the materials for each of the weeks during the course. Practice quizzes are composed of objective questions and could be used by students to monitor selfprogress. Students are allowed to take the practice quizzes as many times as possible. EXAMS 50 points each There will be four PROCTORED exams during the course, each covering the material from that section. No notes or textbooks allowed. Each exam will cover approximately half of the material/text. There will NOT be a comprehensive final exam. Summary Marketing Plan Project Discussion Posts (4) Quizzes Exams (4) Case Study () Total Points Possible 00 points 80 points 0 points 00 points 60 points 740 points Method of Evaluation: Grades will be posted in the My Grades area found in Blackboard. The plus/minus grading system will be used to determine final grades. Point System A 9 00% A- 90 9% B % B 8 87% B- 80 8% C % C 70 76% D 60 69% F 0 59% 3

4 Course Schedule Week : August 4 th August 9 th READ: Chapter : An Overview of Strategic Marketing DUE: One original discussion postings DUE by :59 pm on Thursday, August 7 th Peer responses due by :59 pm on Saturday, August 9 th Week : August 30 th September 5 th READ: Chapters 3: Planning, & Evaluating Marketing Strategies & The Marketing Environment DUE: One original discussion postings DUE by :59 pm on Thursday, September 3 rd Peer responses due by :59 pm on Saturday, September 5 th Week 3: September 6 th September th READ: Chapters 4 5: Social/Ethical Responsibilities and Marketing Research DUE: One original discussion postings DUE by :59 pm on Thursday, September 0 th Peer responses due by :59 pm on Saturday, September th Week 4: September 3 th September 9 th Revision of Chapter to 5 Proctored Exam (Opens 8:00 am, Wednesday Sept. 6 th & closes 6:00 pm, Thursday Sept. 7 th ) Case Study : Due by :59 pm on Saturday, September 9 th No weekly discussion due Week 5: September 0 th September 6 th READ: Chapters 6-7: Target Market Analysis and Consumer Buying Behavior DUE: One original discussion postings due by :59 pm on Thursday, September 4 th Peer responses due by :59 pm on Saturday, September 6 th Week 6: September 7 th October 3 rd READ: Business Markets: Chapter 8 DUE: One original discussion postings due by :59 pm on Thursday, October st Peer responses due by :59 pm on Saturday, October 3 rd Week 7: October 4 th October 0 th READ: Chapters 9-0: Reaching Global Markets and Digital Marketing and Social Media DUE: One original discussion postings due by :59 pm on Thursday, October 8 th Peer responses due by :59 pm on Saturday, October 0 th Week 8: October th October 7 th Revision of Chapter 6 to 0 Proctored Exam (Opens 8:00 am, Wednesday Oct. 4 th & closes 6:00 pm, Thursday Oct. 5 th ) Case Study : Due by :59 pm on Saturday, October 7 th No weekly discussion due Week 9: October 8 th October 4 th READ: Chapters -: Product Concepts, Branding and Packaging & Developing and DUE: One original discussion postings due by :59 pm on Thursday, October ND Peer responses due by :59 pm on Saturday, October 4 th 4

5 Week 0: October 5 th October 3 st READ: Chapters 3-4 Services Marketing and Marketing Channels DUE: One original discussion postings due by :59 pm on Thursday, October 9 th Peer responses due by :59 pm on Saturday, October 3 st Week : November st November 7 th READ: Chapter 5 and 6: Retailing, Direct Marketing/ Integrated Marketing DUE: One original discussion postings due by :59 pm on Thursday, November 5 th Peer responses due by :59 pm on Saturday, November 7 th Work on your final group project Week : November 8 th November 4 th Revision of Chapter to 6 Proctored Exam 3 (Opens 8:00 am, Wednesday Nov th & closes 6:00 pm, Thursday, Nov th ) Work on your final group project: - No weekly discussion due Week 3: November 5 th November st READ: Chapters 7 & 8: Advertising and Public Relations/Personal Selling DUE: One original discussion postings due by :59 pm on Thursday, November 9 th Peer responses due by :59 pm on Saturday, November 8 th Week 4: November nd November 8 th THANKSGIVING BREAK!!!! No Quiz/Discussion Postings Scheduled Enjoy the week off! Week 5: November 9 th December 5 th READ: Chapter 9 and 0: Pricing Concept / Setting Prices DUE: One original discussion postings due by :59 pm on Thursday, December 3 rd Peer responses due by :59 pm on Saturday, December 5 th Week 6: December 6 th December th GROUP PROJECT DUE DECEMBER 0 TH Week 7: December 3 th December 8 th Revision of Chapter 7 to 0 Proctored Exam 4 (Opens 8:00 am, Monday Dec 4 th & closes 6:00 pm, Dec 7 th ) No weekly discussion due Questions/Communication: If you have questions about the course content (i.e. assignments, exams etc.) please me through the course website. My goal is to reply to all s within 4 hours. If you have to get hold of me urgently, please send a mail to my lcsc mail : abarogundade@lcsc.edu. If you have technical questions (i.e. problems with bb9, the course site, etc.), contact tech support at helpdesk@lcsc.edu and follow the tips for getting good help* If this is your first on-line course (or if you need a refresher ) please go to the read this first section on the course menu for specific information on how to submit assignments etc. Late Assignments & Papers: Please note that late assignments or papers will not be accepted. It is important that papers and assignments are turned in as at when due. 5

6 Syllabus Addendum Consumer Information In 008, the federal government required all post-secondary institutions offering federal financial aid programs to provide key data to both prospective and current students. To comply with this requirement, Lewis-Clark State College has developed a consumer information page, which may be accessed at Disability Accommodations Students requiring special accommodations or course adaptations due to a disability and/or a health-related issue should consult their course instructors and the LCSC Student Counseling Center immediately (RCH, 79-). Official documentation may be required in order to provide an accommodation and/or adaptation. Student Rights and Responsibilities Students have the responsibility for knowing their program requirements, course requirements, and other information associated with their enrollment at LCSC. Students should review the LCSC General Catalog ( and the LCSC Student Handbook ( ) for more information. Accidents/Student Insurance Students participating in LCSC classes normally must look to their personal health insurance policy (Student Health Insurance Plan or comparable private coverage) should an accident occur. In the event of an accident, please seek medical help, if necessary, and report the incident to LCSC Security (79-6). Fieldtrips or other special student activities may also require students to submit a signed participation waiver (forms can be obtained from the supporting Division Office). Enrollment Verification/Attendance Students who are not actively pursuing their classes may have to repay part or all of their financial aid awards depending upon the circumstances. Academic Dishonesty Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC. Individual faculty members may impose their own policies and sanctions regarding academic dishonesty after offering the student an opportunity to explain his or her actions. Sanctions imposed by the faculty member are limited to grades on the assignment(s) in question and/or on the course grade. On matters of academic dishonesty, faculty members do not have the authority to dismiss a student from class indefinitely nor to disenroll a student from a program without corroboration from a Division Chair (or program ethics committee where applicable), the appropriate instructional dean, and the Vice President for Student Affairs. Students who are accused of being academically dishonest may be referred to the VP for Student Affairs for official disciplinary action. Illegal File Sharing Students using LCSC s computers and/or computer network must comply with the college s appropriate use policies and are prohibited from illegally downloading or sharing data files of 6

7 any kind. Specific information about the college s technology policies and its protocols for combating illegal file sharing may be found on the VP for Student Affairs web page ( ). Diversity Vision Statement Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual orientation, you will be treated and respected as a human being. Disclosures During this course, if you elect to discuss information with me which you consider to be sensitive or personal in nature and not to be shared with others, please state this clearly. Your confidentiality in these circumstances will be respected unless upholding that confidentiality could reasonably put you, other students, other members of the campus community, or me in danger. In those cases or when I am bound by law to report what you have told me, such as incidents involving sexual assault or other violent acts, I will submit a report to appropriate campus authorities. Student Feedback Students shall be provided the opportunity to formally evaluate each course in which they are enrolled. Notification of student feedback opportunity and timelines will be made through the official LCSC student (currently LCMail) or online course learning management (currently Blackboard Learn) systems. Student Work Student work for this course (assignments, quizzes, exams, projects, etc.) may be copied and retained for program assessment or accreditation purposes. For more information, speak with the instructor or division chair. Course Common Professional Components (CPC) in Estimated Contact Hours: Bus 3 -- Principles of Marketing A. Accounting (ACT) B. Marketing (MKT) C. Finance (FIN) D. Management. Management Principles (MGT). Organizational Behavior (OB) 3. Human Resource Management (HRM) 4. Operations Management (OM) Hours 0 7

8 Total Management E. Economic/Social/Legal Environment. Legal Environment of Business (LAW). Economics (ECN) 3. Business Ethics (ETH) Total Economic/Social/Legal Environment F. Decision-Support Tools Information Systems (IS). Quantitative Methods/Statistics (QM) Total Decision-Support Tools 4 G. Global Dimensions of Business (GLOB) 3 H. Integrative Experience (INT) Total Contact Hours 46 8