Syllabus BBA 405 Entrepreneurship and Small Business Management

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1 Instructor Dr. Edward E. Ackerley Contact Syllabus BBA 405 Entrepreneurship and Small Business Management Class Meets Online Class Meeting Dates: October 26- December 13, 2015 COURSE PREREQUISITES BBA 300, BBA 305W, and Admission to BBA program. COURSE/CATALOG DESCRIPTION Course description: Concepts and techniques of organizing and managing small enterprises. Emphasis on practical problems, especially the analysis of practical business case studies and interviews with local and regional businesses that will help the student identify the key steps in successfully managing an ongoing business for profitability and long term enterprise survival. This course is a letter grade only. COURSE STRUCTURE / APPROACH This course is in the online environment, using PowerPoint, some lectures, class discussions, and other classroom tools. IMPORTANT: Online Course Guidelines: If you need help navigating in Blackboard Learn, visit COURSE LEARNING OUTCOMES Upon successful completion of this course, students will be able to: Define the elements for planning and selecting a business Develop a business plan Define marketing strategies Define growth strategies READINGS AND COURSE MATERIALS Required Text Longenecker, J. G., Petty, J. W., Palich, L. E., & Hoy, F. (2014). Small business management (17 th ed.). Mason, OH: South-Western. ISBN Additional articles and reading materials as assigned.

2 General course information: 1. The class covers chapters 1-23 and is divided into 7 modules with each module covering up to five chapters. Each module will contain Power Point lecture and homework chapter summaries, two Discussion Questions that require each student to post one initial response and to post at least one response post to another student s post. 2. Each course assignment has a firm due date listed in the description of the assignment, as well as in the Course Schedule. EVALUATION TOOLS Evaluations of student performance will be conducted by assessment. The assessments consist of: a Biography, participation in the discussion board in Blackboard Learn, a business selection report, and a final business plan. Module Exams There are four module exams in this course. Each of the seven exams is worth 75 points, and you must complete the attempt in 60-minutes by the due date shown in the course outline. Course Requirements: 1. Syllabus Acknowledgement...10 points 2. Biography...10 points 3. Business Selection Form (the company you create for the final business plan) points 4. Discussion Board (14 DQs, Two post each/5 points post/5 points response) points 5. Chapter Homework (23 chapters 10 points each) points 6. Final Business Plan points 5. Module exams - 4 Module exams at 75 points each points Total points Grade Scale: points... A points... B points... C points.....d points... F COURSE POLICIES All assignments must be original work of the student or properly referenced All assignments must be turned in on the due dates specified in the syllabus. No late work accepted. This is an online course. Participation in the classroom is required as described in this syllabus. A university education aims to expand student understanding and awareness. Thus it necessarily involves engagement with a wide range of information, ideas, and creative representations. In this course of college studies, students can expect to encounter and critically appraise materials that may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Northern Arizona University

3 POLICY STATEMENTS SAFE ENVIRONMENT POLICY NAU s Safe Working and Learning Environment Policy seeks to prohibit discrimination and promote the safety of all individuals within the university. The goal of this policy is to prevent the occurrence of discrimination on the basis of sex, race, color, age, national origin, religion, sexual orientation, disability, or veteran status and to prevent sexual harassment, sexual assault or retaliation by anyone at this university. You may obtain a copy of this policy from the college dean s office. If you have concerns about this policy, it is important that you contact the departmental chair, dean s office, the Office of Student Life ( ), the academic ombudsperson ( ), or NAU s Office of Affirmative Action ( ). STUDENTS WITH DISABILITIES If you have a documented disability, you can arrange for accommodations by contacting the office of Disability Support Services (DSS) at (voice), (TTY). In order for your individual needs to be met, you are required to provide DSS with disability related documentation and are encouraged to provide it at least eight weeks prior to the time you wish to receive accommodations. You must register with DSS each semester you are enrolled at NAU and wish to use accommodations. Faculty is not authorized to provide a student with disability related accommodations without prior approval from DSS. Students who have registered with DSS are encouraged to notify their instructors a minimum of two weeks in advance to ensure accommodations. Otherwise, the provision of accommodations may be delayed. Concerns or questions regarding disability related accommodations can be brought to the attention of DSS or the Affirmative Action Office. INSTITUTIONAL REVIEW BOARD Any study involving observation of or interaction with human subjects that originates at NAU including a course project, report, or research paper must be reviewed and approved by the Institutional Review Board (IRB) for the protection of human subjects in research and research-related activities. The IRB meets once each month. Proposals must be submitted for review at least fifteen working days before the monthly meeting. You should consult with your course instructor early in the course to ascertain if your project needs to be reviewed by the IRB and/or to secure information or appropriate forms and procedures for the IRB review. Your instructor and department chair or college dean must sign the application for approval by the IRB. The IRB categorizes projects into three levels depending on the nature of the project: exempt from further review, expedited review, or full board review. If the IRB certifies that a project is exempt from further review, you need not resubmit the project for continuing IRB review as long as there are no modifications in the exempted procedures. A copy of the IRB Policy and Procedures Manual is available in each department s administrative office and each college dean s office. If you have questions, contact Carey Conover, Office of Grant and Contract Services, at ACADEMIC INTEGRITY The university takes an extremely serious view of violations of academic integrity. As members of the academic community, NAU s administration, faculty, staff and students are dedicated to promoting an atmosphere of honesty and are committed to maintaining the academic integrity essential to the education process. Inherent in this commitment is the belief that academic dishonesty in all forms violates the basic principles of integrity and impedes learning. Students are therefore responsible for conducting themselves in an academically honest manner.

4 Individual students and faculty members are responsible for identifying instances of academic dishonesty. Faculty members then recommend penalties to the department chair or college dean in keeping with the severity of the violation. The complete policy on academic integrity is in Appendix F of NAU s Student Handbook. ACADEMIC CONTACT HOUR POLICY The Arizona Board of Regents Academic Contact Hour Policy (ABOR Handbook, 2-206, Academic Credit) states: an hour of work is the equivalent of 50 minutes of class time at least 15 contact hours or recitation, lecture, discussion, testing or evaluation, seminar, or colloquium as well as a minimum of 30 hours of student homework is required for each unit of credit. The reasonable interpretation of this policy is that for every credit hour, a student should expect, on average, to do a minimum of two additional hours of work per week; e.g., preparation, homework, studying.

5 ASSIGNMENTS: BBA 405 Entrepreneurship and Small Business Management Syllabus Acknowledgement: Send an to that you have read and understand the syllabus and course schedule Biography: The Biography is a short post on the discussion board briefly describing you and should include at least your name, how far along in you are in the BBA program, why you decide to get a degree in business, and a little about your family. A photograph of you inside your personal profile is encouraged but not required. Discussion Board (DB): Each module will have two Discussion Questions (DQs). Each DQ will require an initial post and a response post. The requirements for each are as follows: 1) Initial Post a) You most paste the original DQ inside your initial post. b) Your initial post must be a minimum of 100 words. c) Your initial post must contain one citation with a reference listed from a scholarly source and in proper APA format. d) For each module, DQ-1 will be due on Wednesdays. For each module DQ-2, will be due on Fridays. Please see the course outline for specific due dates. 2) Response Post a) The response post must be substantive; a minimum of 50 words, and adds to the discussion. b) A response post must be about another student s initial response or can be a reply to another student s post about your own initial post. c) Although no citations is required for a response post, plagiarism rules are still in effect, so if you are borrowing other s work - cite it and list the reference. d) All response posts are due on Sunday of each week at midnight. Remember this is an all or nothing assignment and you must meet these minimums to receive any of the points. This includes turning them in by the due date (see the course outline for due dates). Homework: Each Chapter will have a homework summary and questions. All chapter homework assignments for each module are due by Sunday at midnight. The Business Plan: Throughout the course you will learn about principles governing small business entrepreneurial management. This assignment is to apply these to a real life scenario. You must identify a problem that has a solution solved by starting a new business (no existing business will be approved for this assignment). By the end of week two you must submit your business selection. Then, following the guidelines for a short (abbreviated) plan found on page 148 of the course text, you must write a business plan. The assignment is worth 300 points and is due on Sunday, December 6, 2015, at midnight (during the 6 th module week). The following rubric will be used to grade the assignment so use it as a guide.

6 Criteria Novice 25% I. The Problem The Problem is short and very inadequate. II. The Strategy III. The Measurements of Success IV. The Milestones V. The Task and Responsibilities VI. The Business Model Writing Skills, grammar, APA format The strategy is not present. The measurements of success are not present. not presented. The team is not discussed The Business model is not presented. The paper has many formatting and grammatical errors, charts are hard to read or incorrectly formatted, and the paper is missing citations and/or a references page. Business Plan Grading Rubric Needs Improvement 50% The Problem is somewhat adequate at explaining the business plan. The strategy is briefly explained but is incomplete. The measurements of success are briefly explained but incomplete. briefly explained but is incomplete. The team is briefly explained but is incomplete. The business model is presented but incomplete. The paper is presented in a decent order, but has grammatical errors, charts are decent, and citations and the reference page have many formatting errors Proficient 75% The Problem adequately explains the basic business plan but fails to catch the attention of the reader. The strategy is but lacks supportive The measurements of success are but lack supportive but lack supportive The team is explained. The business plan is complete but lacks supportive The paper is presented in a logical format, charts are professional and free of most errors, mostly free of grammatical errors, and citation and the reference pages are free of most formatting errors. Superior 100% The Problem adequately explains the basic business plan and catches the attention of the reader influencing them to continue reading. The strategy is and is backed with The Measurements of success are and is backed with and is backed with The team is completely explained. The business plan is complete and is supported by The paper is presented in logical order and format, all charts are professional, it is free of most grammatical errors, and citations and the reference page are in APA format.

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