ADOBE 2011 FINANCIAL ANALYST MEETING
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1 ADOBE 2011 FINANCIAL ANALYST MEETING David Wadhwani SVP/GM, Digital Media
2 Financial Disclaimer Some of the information discussed today contains forward-looking statements that involve risk and uncertainty. Actual results may differ materially from those set forth in such statements. For a discussion of the risks and uncertainties, you should review Adobe s SEC filings, including the annual report on Form 10-K for fiscal year 2010 and the quarterly reports on Form 10-Q filed by the company in In our presentation, we will discuss non-gaap financial measures. The GAAP financial measures that correspond to such non-gaap measures, as well as the reconciliation between the two, are available on our website at Adobe does not undertake an obligation to update forward-looking statements.
3 Digital Media Business Unit Portfolio CREATIVE & INTERACTIVE SOLUTIONS DIGITAL MEDIA SOLUTIONS KNOWLEDGE WORKER Design Web Publishing Imaging Video Acrobat Document Services
4 Digital Media: Year in Review CREATIVE CONTENT DOCUMENTS Creative Suite 5.5 Beyond the Desktop Touch Apps Delivered Flash on Devices Established Leadership in HTML5 Momentum in Publishing and Monetization Announced Creative Cloud ASP and Unit Increase Beyond Desktop: Reader X on Mobile Devices Acrobat & Reader X Sandbox Security Launched Forms Central EchoSign Acquisition
5 Digital Media: New Opportunities DIGITAL MEDIA Market conditions present significant opportunities for Adobe to Rapidly deliver product innovation Access new, untapped market segments Increase engagement with customers Transition to recurring revenue Accelerate revenue growth
6 Redefining Content: From Creation to Monetization WEB PUBLISHING VIDEO GAMING DOCUMENTS Multiple Devices Design & Interactivity Web & App Stores Flexible Monetization
7 Redefining Content: From Creation to Monetization WEB PUBLISHING VIDEO GAMING DOCUMENTS Multiple Devices Design & Interactivity Web & App Stores Flexible Monetization A significant catalyst for growth A multi-year vector of innovation
8 The Retooling of Creative Content HTML ADD-ONS RICH ADS INTERACTIVE WEB PAGES DIGITAL PUBLISHING CASUAL GAMING PREMIUM VIDEO 3D GAMING
9 DEMO
10 The Retooling of Creative Content HTML ADD-ONS RICH ADS INTERACTIVE WEB PAGES DIGITAL PUBLISHING CASUAL GAMING PREMIUM VIDEO 3D GAMING Servers & Services Creative Tools Frameworks VIDEO FONTS APP MODEL DEPLOYMENT Standards & Browsers
11 Redefining Content: From Creation to Monetization WEB PUBLISHING VIDEO GAMING DOCUMENTS Core Creative Interactive Publishing & Multiple Devices Design & Interactivity Web & App Stores Flexible Monetization Content Tools Media Tools Monetization Services
12 Adobe is the leading provider of tools and services that allow individuals, small businesses and enterprises to create, publish, promote and monetize their content - anywhere. We will also leverage our leadership in Digital Media to deliver winning solutions for Digital Marketing. DIGITAL MEDIA VISION
13 Adobe is the leading provider of tools and services that allow individuals, small businesses and enterprises to create, publish, promote and monetize their content - anywhere. We will also leverage our leadership in Digital Media to deliver winning solutions for Digital Marketing. DIGITAL MEDIA VISION Product Innovation Market Expansion
14 Product Innovation WEB PUBLISHING VIDEO GAMING DOCUMENTS Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Creative Touch Apps Desktop Tools Media Publishing Ad Management
15 Product Innovation WEB PUBLISHING VIDEO GAMING DOCUMENTS Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Creative Touch Apps Desktop Tools Media Publishing Ad Management
16 Product Innovation: Desktop Tools WEB DESIGN IMAGING VIDEO >500K Muse & Edge downloads 65% InDesign users interested in Digital Publishing Suite >1M Views of Deblur MAX Sneaks video #1 Market leader in pro video tools Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe, Juniper Research, Digital Content Creation Software, Worldwide, , Team Data
17 Product Innovation: Creative Touch Apps Collage Kuler Carousel Photoshop Touch Debut Proto Ideas 400M 77% Tablets by 2014 Creative pros desire to create on tablets 60% Creative pros will own tablets 35M Adobe touch apps downloaded to date Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe, 2010 US Adobe Customer Study
18 Product Innovation: Publishing Services PUBLISHING 1,100 Digital Publishing Suite titles in App stores >50 Countries 65% InDesign users interested in Digital Publishing Suite Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe
19 Product Innovation: Publishing Services PUBLISHING WEB $20M Combined bookings 275% Combined Y/Y growth 1,100 Digital Publishing Suite titles in App stores 22,000 Hosted sites Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe
20 Product Innovation: Publishing Services PUBLISHING VIDEO GAMING WEB 1,100 Digital Publishing Suite titles in App stores 22,000 Hosted sites Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe
21 Product Innovation: Video Advertising ADOBE MEDIA SERVER ADOBE PASS 5% Premium video available over IP in X Premium video over IP growth by 2015 $80B US network TV ad spend in 2011 Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe, Global entertainment and media outlook: , June 2011, PricewaterhouseCoopers; Worldwide and U.S. Internet Advertising : Forecast and Analysis, May 2010, IDC
22 Adobe Creative Cloud CREATIVE SERVICES CREATIVE APPS CREATIVE COMMUNITY Device & PC Sync Cloud Storage Web Fonts Photoshop Illustrator InDesign Dreamweaver Digital Publishing Single Edition Lightroom Premiere Pro After Effects Fireworks Business Catalyst Flash Pro Flash Builder Edge Acrobat Online Training Kuler Photoshop Touch Collage Proto Access to Adobe Gurus Premium Support Debut Carousel Ideas *List of included products and benefits are not yet final
23 Market Expansion: Adobe Creative Cloud LEARNINGS FROM CS5.5 SUBSCRIPTIONS Suites $65-$129/month Attracts new users 38% New to Adobe Keeps existing users current 76% Would not have upgraded without subscription LOTS OF NEW VALUE Creative Cloud members will have access to all the latest Desktop tools New touch apps New design services New publishing services New community features New online training Early access to new capabilities ATTRACTIVE PRICING $49.99-$69.99 Creative Cloud monthly fee (annual purchase) ~800K New users expected by FY2015 Source: Adobe
24 Typical Perpetual Pricing: CS5.5 Design Premium Example CS5.5 Design Premium* Full Price $1,899 Upgrade CS5 to CS5.5 $399 Upgrade CS4 to CS5.5 $649 Upgrade CS3 to CS5.5 $949 Upgrade CS2 to CS5.5 $949 *US Pricing
25 Perpetual Licensing Patterns CS5.5 Design Premium Example * PERPETUAL EXISTING CUSTOMERS Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 6 Years Upgrade every year $2,394 Upgrade every major release $1,947 Upgrade every other major release $1,424 PERPETUAL NEW CUSTOMERS Upgrade every year 1, $3,894 Upgrade every third major release 1,899 $1,899 Customer value to Adobe across all CS suites and geographies ** ~$30 per month *US pricing, does not include Education **Does not include Education
26 Creative Cloud Opportunity CREATIVE CLOUD SUBSCRIPTION * Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 6 Years Creative Cloud ($49/mo) $2,397 Creative Cloud ($69/mo) $3,355 Customer value to Adobe across all Creative Cloud offerings with expected retention rates ** ~$40 per month *US pricing, does not include Education **Does not include Education
27 Creative Cloud Opportunity Perpetual Creative Suite customer value to Adobe ~$30 per month Creative Cloud members will have access to all the latest Desktop tools New touch apps New design services New publishing services New community features New online training Early access to new capabilities Creative Cloud subscriber value to Adobe ~$40 per month
28 Subscription Adoption Model $ 4B Creative Cloud subscriptions + CS product revenue Status quo ~800K New users expected by FY2015 $ 3B $ 2B ~50% Recurring revenue in FY2015 $ 1B ~10% CAGR FY2012-FY FY11 FY12 FY13 FY14 FY15 FY16 FY17 100% Subscription over time Source: Adobe, Cumulative annual Creative Cloud subscription units
29 Shifting Landscape WEB PUBLISHING VIDEO GAMING DOCUMENTS Core Creative Interactive Publishing & Multiple Devices Design & Interactivity Web & App Stores Flexible Monetization Content Tools Media Tools Monetization Services
30 Shifting Landscape: Document Services WEB PUBLISHING VIDEO GAMING DOCUMENTS Anywhere Access Document Collaboration Electronic Signatures Security & Privacy
31 Product Initiatives: Document Creation >10% Y/Y Revenue growth in FY2011E 500M PDF files on the Web 11M Downloads of Reader for Android Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe
32 Product Initiatives: Document Exchange Services ADOBE FORMSCENTRAL 1% Web-signed contracts in % Web-signed contracts expected by M EchoSign contracts per month $1.5B+ US overnight envelopes Core Creative Content Tools Interactive Media Tools Publishing & Monetization Services Source: Adobe
33 Shifting Landscape Expands Adobe s Opportunities WEB PUBLISHING VIDEO GAMING DOCUMENTS Core Creative Interactive Publishing & Multiple Devices Design & Interactivity Web & App Stores Flexible Monetization Content Tools Media Tools Monetization Services Source: Adobe
34 Transforming Our Business CONTENT CREATION INNOVATION CREATIVE TOUCH APPS CONTENT PUBLISHING MEDIA MONETIZATION DOCUMENT EXCHANGE SERVICES Move to Cloud Delivery Appeal to New Users Move to Recurring Revenue >10% FY2012 FY2015 CAGR
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